Benton County Branding Infographics

DEFINITIONS BRAND IDENTITYYour organization's voice in The visual aspects that formthe marketplace - your story, part of the overall brand -how you tell your story, and made up of many elements. Including: logo, fonts, colors, what you represent (thevalues of your organization) stationary, flyers, etc. LOGO REBRANDINGIdentifies your business or The change of a corporateorganization in its simplest image of a company orform, with use of a mark or organization. Reasoning for icon. Logos are there to rebranding is often due to identify, NOT to explain. shift in goals or values. LOGOIDENTITYBRAND

THE FIVEPRINCIPLESOF EFFECTIVELOGO DESIGN 1 SIMPLE Easy recognition is key - unexpected and unique without being overdrawn. 2 MEMORABLE Not easily forgotten or misunderstood for something else. 3 TIMELESS Will this logo stand the test of time? 4 VERSATILE The logo should be able to work across any size, format, color, and medium. Vector formats allow for easy scaling that does not become pixelated or distorted. 5 APPROPRIATE The logo should be appropriate for the nature of the company or organization.

WhyREBRAND? A logo or identiy is just a small part of the overall branding of your business or organization. It's often the most recognizable device used to communicate with the public. Your brand is the big picture: what the public interacts with when communicating with the organization. Your logo is on the front line and should accurately communicate your message. CONSISTENCY Branding creates uniformity and consistency in messaging, appearance, and public perception. PUBLIC PERCEPTION Though representing different disciplines, offices, and departments we are one organization. UP-TO-DATE Our brand should reflect our updated systems, processes, and way of thinking. SIMPLIFICATION Having consistent logos/fonts/elements makes creation of documents easy and fast in any medium.