Pima County Quick Guide

Pima County Logo: Quick Reference Guide1. About the new logo in nearly all approved logo artwork. Do not re- The new logo was designed to provide a uniform look create, resize or reposition the descriptor. On limited applications — with approval from the for all Pima County departments. The logo must appear Communications Office — the descriptor may be on all Pima County sponsored materials (e.g. posters, omitted if it would reproduce poorly, such as with fliers, media releases, programs, invitations, etc.). Under embroidery or on a small premium. the County Administrator’s directive, use of old logos is no longer permitted when old materials run out. 6. Approved versions of the logo2. Logo vs. Seal Full-color The new logo replaces the County Seal, which Used in most applications, preferably on a white going forward, will be used only for official County background. documents and by the Board of Supervisors. One color solid black3. Use the correct logo art May only be printed in solid Two distinct versions of the logo artwork exist, one black. Should not be used on websites. designed for conventional print applications and one for electronic (Web, PowerPoint®, video) applications. Reversed out Do not use logo art created for electronic formats in Appears white on a dark, solid print applications and vice versa. background. Use when printing in one color that is not black.4. Exclusion zone, clear space around the logo To maximize its visual presence and distinctiveness, 7. Color standards The Pima County logo must appear with exact color the Pima County logo is surrounded by an “exclusion zone.”This zone must be clear of all graphic elements, reproduction in all applications. Follow these color including surface edges, text, images, and color fields, standards; do not match color to pre-existing logos, except for acceptable backgrounds as described in which may be inaccurate or faded over time. sections 8 and 9. The “exclusion zone” is equal to the width of the logo’s house and roof graphic, as shown In Pima County Pima County the illustration below Blue Green Exclusion zone, Solid color on Pantone 3005U Pantone 354U clear space uncoated paper around logo Logo graphic Wordmark Museo Slab 700 Descriptor Museo Slab 5005. Pima County department/division descriptor Solid color on Pantone 3005C Pantone 354C The Pima County department or division descriptor coated paper C 100 C 80 is an integral part of the logo. Departments may Process color M 34 M 0 use their full name internally, but the shortened (CMYK) on Y 0 Y 90 department titles seen in the logo will be used for uncoated paper K 2 K 0 all communication with the public. The descriptor is R 0 R 0 “attached” to the logo in a predetermined typeface, RGB for Web G 129 G 178 size, proportion, and spacing and is embedded and screen use B 198 B 89For assistance or more information, contact Communications Office 520.724.3312 or [email protected] 120913 V1 - jm

Pima County Logo: Quick Reference Guide8. Color backgrounds 10. Printing in one color Whenever possible, the logo should appear on For one-color printing, the logo should be printed in a white background. If using a background color black. If printing with colored inks other than black, other than white, the background color must then the reversed-out version of the logo must be of significant contrast to the logo. Use a dark be used on a dark-colored background to provide background color for the reversed out version of contrast. the logo and a light colored background for the one-color or full-color versions of the logo. 11. Digital applications The logo should never be copied from a Pima9. Image backgrounds The logo may not be placed on a patterned or County website and used for any purpose — whether on the Web or in print. The smallest the textured background. The logo may only be Pima County logo may appear is 78 by 144 pixels, put over a photographic image if the image or about one by two inches. The logo may not be area on which the logo appears is a solid, animated in any way. uninterrupted area of white or a color. The logo may not be reversed-out of a screened or halftone Copyright 2013, Pima County®. This guide contains proprietary background. For special applications, such as information. Distribution is controlled. embroidery, contact the Communications Office for specifications and assistance. INCORRECT USAGE CORRECT USAGEExclusion zone Exclusion zoneExclusion zone must Graphic element may notbe clear of all graphic intrude on exclusion zone.elements. ProportionProportion Proportion may not beMaintain correct changed.proportion. ContrastContrast There must be substantialWhite logo over dark contrast between the logobackground or black logo and the background.on a light background. BackgroundBackground Logo must be onUse a solid color solid color portion ofbackground. photographic or patterned background.For assistance or more information, contact Communications Office 520.724.3312 or [email protected]