OUR COFFEE STORY

Traditional Restaurant INFORMATION PACKAGECopyright of Tim Hortons. All rights reserved

Our VISIONTo be the fastest growingglobal restaurant brand with the best people proudly serving Canada’s favouritecoffee while making a true difference in our communities

Our COFFEE STORY The first Tim The word Tims introducesHortons opens in \"Double-Double\" Tassimo and SingleHamilton, Ontario Serve Coffee Cups is added to the Canadian Oxford Dictionary1964 1986 2004 2007 2013 Canadians RRRoll Tims introduces up the Rim for the \"Take 10\" very first time Copyright of Tim Hortons. All rights reserved

About TIM HORTONS MISSION STATEMENT Our guiding mission is to deliver superior quality products and services for our guests and communities through leadership, innovation and partnerships. OUR VISION Our vision is to be the quality leader in everything we do. HISTORY The TDL Group Corp. is the licensing company for Tim Hortons franchises presentlyoperating in Canada and the United States. The Tim Hortons chain of restaurants began in 1964. Ron Joyce was originally the franchisee of Restaurant #1, located in Hamilton, Ontario, Canada. By 1967, he and Tim Horton became full partners in the company and after Tim's tragic death in a car accident in February of 1974, Ron Joyce became the sole owner. MAKING A DIFFERENCE ON YOUR COMMUNITY Founded by Tim Hortons, Co-Founder Ron Joyce, the Tim Horton Children’s Foundation was established in 1974 to honour Tim Horton’s love for children, and his desire to help those less fortunate. Our programs are designed to change the way young people from economically disadvantaged homes think about themselves and the opportunities that exist for them.

Do you have the RIGHT BREW? Proven Track Record of SUCCESS COMMITMENT to delivering the “Ultimate Guest Experience” BUSINESS & TECHNOLOGY Acumen LEADERSHIP Experience in a Work or Community Environment And most of all…BRAND PASSION.A Winning Team: TRAINING ANDONGOING SUPPORTWe strive to offer WORLD CLASS SUPPORT to all of ourFranchisees.New franchisees undergo an intensive seven week trainingprogram at the Tim Hortons University, located next tothe Oakville, Ontario, head office. The facility includes classrooms and a fully operationalRestaurant, providing trainees with intensive hands-on experience in the preparation of all TimHortons products.Key learnings include: Coffee & Culture, Production, Hospitality and Equipment Calibration,Restaurant Management, Inventory, Coaching and Motivation.Our Directors, Business Development and Managers, Business Development are the direct linkto our franchisees through frequent on-site visits. In addition to their primary function ofproviding experienced and knowledgeable feedback and guidance, they also ensure that ourstandards of product quality, value, and cleanliness and Guest Service are consistently met in alllocations within their district. Copyright of Tim Hortons. All rights reserved

Estimated INITIAL INVESMENTESTIMATED INITIAL INVESTMENT (NEW LOCATION)LOCATION TYPE $186,000 - $422,932 $264,000 - $527,000Mall Kiosk/Inline No Drive Thru $381,000 - $547,000No Drive Thru 1000-3000 sq. feet $401,000 - 574,000Single Drive Thru 1000-3000 sq. feetDouble Drive Thru 1000-3000 sq. feet $294,000-$511,000Total Average (all types):TRAINING Included (up to 2 partners)FRANCHISE FEE $50,000 WHAT SHOULD I writeTraditional RestaurantRENTFIXTURES, FURNITURE AND ??EQUIPMENT FEES (based on a 3,000 sq. ft. $284,456 $10,000restaurant-cost vary and this is intended for a guide only.) $130,048Construction Costs ?Equipment $17,248Project Coordination Fee $86, 336Fixtures (millwork) $111,287Permits and LicensesFreight $50,000Technology $664,603Signage (int./ext.)Point of Sale (initial fee)Inventory and SuppliesTotal FF&E Estimated Average:TOTAL ESTIMATED INVESTMENTONGOING FEES*Royalties 4.5%Advertising Levy 7%*Fees are paid on a weekly basis and subject tochange. Fees are calculated on salesTOTAL AVERAGE INVESTMENT

Frequently ASKED QUESTIONSWHAT IS YOUR CRITERIA TO APPLY?RESPONSE)DO I NEED TO HAVE EXPERIENCE IN THE TIM HORTONS BRAND?RESPONSE)DO YOU PROTECT MY AREA IF I PURCHASE A FRANCHISE?RESPONSE)WHAT IS YOUR PROCESS AND HOW LONG DOES IT TAKE?RESPONSE)WHAT TYPES OF PARTNERSHIP ARRANGEMENTS WILL YOU CONSIDER?RESPONSE)WHO IS RESPONSIBLE FOR THE SITE SELECTION AND WHAT DO I DO IF I HAVE ALOCATION?RESPONSE)I OWN ANOTHER BUSINESS. CAN I STILL OPERATE A TIM HORTONS?RESPONSE)WHAT IF I AM INTERESTED IN A “NON-TRADITIONAL” LOCATION SUCH AS A GASSTATION SITE, AIRPORT, ETC?RESPONSE) Copyright of Tim Hortons. All rights reserved

WHAT WILL YOUR Coffee Story BE?Next STEPS(BUILD OUT AND EXPLAIN NEXT STEPS ONCE PLAYBOOK COMPLETE)Please visit www.timhortons.com to express your interest online. Thank you for your interest in TimHortons – Canada’s favourite coffee and one of the most trusted brands in the world. FOR MORE INFORMATION, PLEASE CONTACT: Contact Name: Email: