MNT BrandBook

MNT MycorNet Brand Styling Book

Table Of Content: On Product.......................................Page 13 How not to use the logo................Page 14 About MycorNet...............................Page 1 Mission & Vision..............................Page 2 Color palette;..............................Page15-17 Core Values......................................Page 3 Praimery palette..............................Page 15 Neutral palette................................Page 16 The Brand Logo;..........................Page 4-8 Bright Palette..................................Page 17 Logo Size..........................................Page 5 Responsive Logo.............................Page 6 Typography.................................... Page 18 Logo Positive / negative................ Page 7 Logo on colors.................................Page 8 The illustrations............................. Page 19 Usage of the Logo;..................... Page9-14 Webpage & Mobile App......... Page 20-21 On Business cards..........................Page 9 Mobile App.................................... Page 20 On Staionery.................................. Page 10 Webpage.........................................Page 21 On printed posters & Adds...........Page 11 On flayers........................................Page 12 Social Media..................................Page 22

About MycorNet 1 Our medicinal mushrooms, MycorNet is a family-owned business, as they become more and established by Billa Bates, Mycologist. more popular, appeal to MycorNet is dedicated to promoting nutritionists and conventional the cultivation of high-quality medicinal healthcare providers who mushrooms. In business since 1982, we realizing that fungi can have been instrumental in developing and actually support the immune spreading the magic of fungi to many system, can prevent or markets throughout the world. treat medical issues, and at the same time they allow recycling of wood and agricultural by-products.

2 Our Mission Our Vision The goal is to gather, study and process Medically supporting the wonderful knowledge of MEDICINAL and healing consumers MUSHROOMS and to make the worldwide, while restoring knowledge accessible to the public. our planet resources. Spreading the magic of mushrooms to the world

Our Core Values 3 Sastainabilty Growing the magic Is our number 1 value: While we invest in growing Being Green is at the the fungi ourselves, we also heart of everything we do. donate our money & time to serval organizations Authenticity protecting the forests. We are committed to preserve Customers can be assured the magic that our planet has they are getting only the gifted us with, and to discover best. more of it, so that our future generation will continue to enjoy it.

4 The Brand Logo MNT The logo is combined of MycorNet logotype and a symbol; The lettering is created using Chennai black oblique font, Chennai Regular font and an illustrated “mushroom head\".

5 Logo Size Minimum size Clear Space 30mm n 14mm Clear space as the height of the letter \"n\" Minimum size for digital media 60px For print 30mm/14mm

M 6 Responsive Logo Logomark Logotype12 mm 25 mm use the symbol by itself only in cases of very small area MT such as social media and Apps. When logo needs to be less then it's It should also be used as minimum size, use Logotype. Favicon on our website. M

7 Logo Positive/Negative Versions *We try to avoid the use of our logo as black and white or grayscale variations all togethe. However, in certain ocasions, we realize there is no other option. In those cases only, and subject to approval, follow these instructions: Positive Negative gray scale grayscale version version All letters are in black. All letters are in White, M is in The Orange Mushroom head black. The Orange Mushroom will be changes to MNT GRAY head will be changes to MNT GRAY

8 Logo On Colors Whenever Logo is placed on top of it's own colors as backround, the following needs to be be followed: On green, Logo On Orange, On MNT Brown, remains in it's backround, and other very original colors Mushroom head dark backrounds, will be changes to change the brown MNT green text to MNT stone

Usage of the Logo on Print 9 Logo On Business Cards Place logo 7mm from top 7mm MNT 17mm MycorNet 17mm Place logo 17mm from sides

Logo On Stationery 10 Logo should be placed on left corner of the envelope and Letterhead. Use it's Minimum size 30mm 14mm

Logo On Posters 11 Logo should always appear on the bottom of posters with our mission statemet to the right. A3 Posters

Logo On Printed & Digital Flayers 12 Logo should be right aligned with text. A5 Flyer

13 Logo on Product On the product and it's packaging, always place logo in the center of the the labels of on product.

14 How you should NOT use the Logo; It is not allowed to alter the structure, color, proportions, elements or the direction of the logo. Any change to the logo is subject to approval by marketing division. Distort Move element Change color MNT MycorNet Add effect Remove elements Change font

Color Palette 15 Priamery Palette - Logo Colors MNT ORANGE MNT GREEN R231 G127 B9 C7 M60 Y100 K0 R0 G102 B51 HEX #e77f09 C90 M34 Y100 K27 HEX #006633 The Primary color palettte is the one of the logo. It needs to MNT BROWN be represnted on every piece (Digital and print) whenever R66 G33 B11 possible, as it is best refleting C48 M73Y84 K68 the identity of our brand. HEX #422106

16 Neutral color palette Use this palette for text on top of dark surfuce and as backrounds. For example, Use the MNT GRAY for the grayscale logo and the MNT STONE for the logo when placed on brown backround. MNT GRAY MNT STONE R204 G204 B204 R236 G 235 B223 C19 M15 Y16 K0 C7 M4 Y12 K0 HEX #cccccc HEX #ecebdf MNT NATURAL R207 G187 B166 C19 M24 Y33 K0 HEX #cfbba6

17 Bright color palette Use bright colors only for very specific and approved packaging. MNT RED MNT PINK R193 G39 B45 R223 G71 B97 C17 M98 Y93 K7 C7 M87Y52 K0 HEX #c1272d HEX #df4760 MNT YELLOW MNT BLUE R255 G202 B7 R8 G57 B133 C0 M20 Y100 K0 HEX #cfbba6 C100 M88 Y19 K6 HEX #083985

Typography 18 Chennai black oblique Chennai black oblique is the one used for the MNT part of abcdefghijklmnopqrstuvwwxyz the logo and only for that. ABCDEFGHIJKLMNOPQRSTUVWXYZ Use Chennai Regular for 1234567890@#%&*($)+_-^?<!>{?}\"/'., running text. You can also use Chennai black to highlight. Chennai Regular Use Roboto Regular for titles, subtitles. abcdefghijklmnopqrstuvwwxyz Try to use only MNT brown ABCDEFGHIJKLMNOPQRSTUVWXYZ color for text, Avoid using 1234567890@#%&*($)+_-^?<!>{?}\"/'., black Roboto Regular abcdefghijklmnopqrstuvwwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890@#%&*($)+_-^?<!>{?}\"/'.,

Illustrations 19 Both the Illustrated land as The illustrated Land well as the mushroom can be resized, chage direction and Colors are from our from the logo palette get distorded, as long as they are recognizable. The Mushroom Try to incorporate them in your designs whenever Find Colors on you Palette possible. (MNT Brown, Stone and Natural)

Webpage & Mobile App 20 Mobile App Place logo at minimum 115px below top line, always in the center. All ellemnts (the illustrated ground and illustrated mushroom should apear on the home page.

Homepage 22 Link XD Prototype Logo should always be at the Center followed by our mission statement. All ellemnts (the illustrated ground and illustrated mushroom should apear on the home page.

Social Media 23 Use the orange \"mushroom- head\" as the profile icon. Aim to use the illustrated ground and/or mushroom on Adds whenever possible.

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