ASG2012_full_version

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Identity Style GuideA road map to building and maintaining astrong visual identity

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATION Safer Roads Save Lives2

ATSSA IDENTITY STYLE GUIDETable of Contents Why Have an Identity Style Guide?.......................................................... 4 Mission Statement.................................................................................... 4 Vision........................................................................................................ 4 Identity Values.......................................................................................... 4 Identity History.......................................................................................... 4 Type Styles............................................................................................... 5 Email Signature........................................................................................ 6 Out-of-Office Messages........................................................................... 6 Communications Best Practices............................................................... 8 Typography Best Practices....................................................................... 10 PowerPoint Best Practices....................................................................... 11 ATSSA Style Guide................................................................................... 12 Punctuation Guide.................................................................................... 26 Data Entry Procedures............................................................................. 28 The ATSSA Logo...................................................................................... 31 The Foundation Logo............................................................................... 34 ATSSA Event and Member Logos............................................................ 35 ATSSA Chapter Logos.............................................................................. 36 Color Palette............................................................................................. 37 Imagery.................................................................................................... 38 Templates................................................................................................. 39 3

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONPurposeWhy have an identity style guide? VisionThe American Traffic Safety Services Association ATSSA will: (ATSSA) has been the leader in roadway safety n Be the industry leader in advocating roadwayfor more than 40 years. The organization’s influence isfar-reaching and affects ATSSA members; federal, state infrastructure safety.and local government and regulatory bodies; contractors n Be our industry’s primary resource for knowledgeand businesses not eligible for membership; and otherroadway safety organizations. Our goal is to ensure exchange, education and training.ATSSA’s identity is easily recognizable considering the n Be the recognized voice and authority on roadwaydiversity of support and services ATSSA offers eachaudience. safety. n Support our members’ business development.This Identity Style Guide will give you the basic toolsyou need to protect ATSSA’s identity and strengthen our Identity valuesimage in the marketplace. By using the same generalguidelines, ATSSA will be more easily recognizable, and The logo proudly displays the ATSSA name and depictsour message will be strong, clear and consistent. a roadway in adhering to the organization’s core purpose — “To Advance Roadway Safety.” The mottoEverything you do at ATSSA either contributes to, “Safer Roads Save Lives” further strengthens theor takes away from, the value of ATSSA’s identity — message.whether answering the phone, sending an email ordeveloping a brochure. By adhering to the principles Identity historystated in this guide, you can play a major role insupporting ATSSA as the recognized voice and authority In 1969, the American Traffic Services Association wason roadway safety. formed and later became the American Traffic Safety Services Association, as it is known today. The originalMission statement orange logo displayed the ATSSA name alongside traffic control devices such as a cone, sign and chevron.Core Purpose: To Advance Roadway Safety In 1998, as a result of a communications audit conducted by an outside public relations contractor, the current logo was created depicting the ATSSA name, a roadway and the tagline “Safer Roads Save Lives.”4

ATSSA IDENTITY STYLE GUIDEType StylesConsistent use of typefaces and appropriate use of A contrasting sans serif font makes a nice choice for the typography will maintain our strong visual identity. secondary font. Helvetica, Arial and Gill Sans MT are in the sans serif classification and make a good choice forIn general, it is best to stick to no more than two headlines, titles, captions and other accents.typeface families in any publication; although there maybe situations where a third typeface is desired. One Use script and novelty typefaces sparingly. They are atypeface should be selected for the body text. A typeface nice accent when just the right script or novelty typefacefrom the classic serif classification is generally a good is appropriate for the content of the publication, but theychoice as serif typefaces are more easily readable should be used for accent only. Never set more than oneat smaller sizes. Times New Roman, Baskerville and line of text in a script or novelty font. They provide theCentury Schoolbook are in the classic serif classification. best impact when used for a large headline.Gg Gg Gg Gg Classic Serif Sans Serif Script NoveltySerif Body Copy Times New RomanTimes New Roman Average size 9-12 pointsAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1234567890 $ % & ( ) “ ” Block Quotes Average size 12-14 pointsTimes New Roman BoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Emphasis1234567890 $ % & ( ) “ ” Times New Roman, Bold Average size 9-12 pointsSans Serif HeadlinesArial – Regular (Arial light) Arial, BoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Average size 18 – 24 points1234567890 $ % & ( ) “ ” SubheadsArial – Bold Arial, BoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Average size 12 – 14 points1234567890 $ % & ( ) “ ” 5

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONEmail Signatures Out-of-Office Email Messagesn Use a plain background for email communications. When staff will be out of the office for business or forn Never use stationery. personal reasons, the following email messages shouldn Font should be black and 11pt. be used:n Phone numbers should be in the 540-555-1212 Business travel message with departmental format. backupn Between www.atssa.com and logo, insert marketing Thank you for contacting ATSSA. tagline to be changed periodically as directed. I am traveling for business Tuesday, October 11, throughName Thursday, October 13, 2012, and will have limitedTitle access to email. If you need immediate assistance,15 Riverside Parkway, Suite 100 please contact the training department at 540-368-1701.Fredericksburg, VA 22406-1022 Otherwise, I will be happy to respond to your request540-555-1212, ext. 21 personally when I return to the office.540-555-1213 (fax)540-555-1214 (mobile) Kind regards,[email protected] Email Signaturemarketing tagline Personal message with departmental backup Reply email signatures Thank you for contacting ATSSA. Use the same format as the new email signature I am out of the office Tuesday, October 11, through minus the ATSSA logo. Thursday, October 13, 2012. If you need immediate assistance in the interim, please contact the training department at 540-368-1701. Otherwise, I will be happy to respond to your request personally when I return to the office. Kind regards, Email Signature6

ATSSA IDENTITY STYLE GUIDEPersonal message with individual backup Out-of-Office Voicemail MessagesThank you for contacting ATSSA. When staff will be out of the office for business or forI am out of the office Tuesday, October 11, through personal reasons, the following voicemail messageThursday, October 13, 2012. If you need immediate should be used:assistance in the interim, please contact Tracey Clark,ATSSA accounting manager, at [email protected] General messageor by phone at 540-368-1701, ext.132. Otherwise, I willbe happy to respond to your request personally when I Thank you for calling ATSSA.return to the office. You have reached the voicemail of Catherine Saunders,Kind regards, marketing manager with ATSSA’s Training and Business Development Department.Email Signature I am out of the office and will not return until Tuesday,Expo message October 11.Thank you for contacting ATSSA. If you need immediate assistance, please press 0 to return to the operator. Otherwise, please leave me aI am in Tampa, Fla., for ATSSA’s Convention and Traffic message, and I will call you back upon my return.Expo Tuesday, October 11, through Thursday, October13, 2012. I will check emails whenever it is possible, but Thank you, and have a safe day.email responses will be delayed. If you need immediateassistance in the interim, please contact the trainingdepartment at 540-368-1701.Otherwise, I will be happyto respond to your request personally when I return tothe office.Kind regards,E-mail Signature 7

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONCommunications Best PracticesTone Use general benchmarksTone is the editorial execution of the brand or how the n No more than 15 words per sentence (with variationcontent “sounds.” The tone of a piece of writing conveys of short and long)the feeling with which you come away after you read it.Tone also tells the reader who is speaking. It informs n No more than five percent in passive voice (Example:word choice, nomenclature, point of view and length Passive voice would be: “The ball was thrown byof all written content. Readers who can clearly follow John.” Active voice would be: “John threw the ball.”your content will have greater confidence in ATSSA as aleader in the roadway safety industry. When writing and n Flesch Reading Ease at least 35 percent andediting ATSSA communications, adhere to these two preferably closer to 50 percentbasic principles: 1) be clear, 2) be respectful of readers. n Flesch-Kincaid Grade Level no higher than 12 (moreWhen it comes to tone, all ATSSA content should follow like nine to 10 for consumers).these recommendations in AP style. Be professionalKeep your primary user in the forefront n Use generally accepted grammar and punctuation.If you’re writing for a wide range of people, use the n Use colloquial or slang language sparingly.general ATSSA message. For a specific audience —members, contractors, legislators, government agencies Be authoritative— tune the message to hit the notes that resonatewith your audience as well as the underlying ATSSA Write with confidence and authority, without usingmessage. Be careful not to include information the exclamation points, all caps, or other hallmarks of casualintended does not need. or explicitly sales-oriented language.Be direct Use technical language and acronyms appropriatelyn Strive for plain yet vivid language that is crisp and to the point. Even the most knowledgeable engineers and information technology (IT) managers welcome content writtenn Avoid excess verbiage and digressions. in clear, crisp English with limited use of jargon andn Stay on topic. complex terminology. It can be appropriate to use wordsn Write sentences that directly answer key questions a and phrases that are considered “jargon” when they are commonly used terms and when you are writing for that member/customer might have. specific audience. Use an acronym only after referencingn Alternate short, punchy sentences with longer the complete title, unless the acronym is extremely common to the audience. sentences to vary the rhythm. Example: American Traffic Safety Services Associationn Use headers and taglines to summarize the main (ATSSA). focus of the body copy that follows. Tell a storyn Use the readability statistics in Microsoft Word to get Follow the principle in fiction writing of “show, don’t some quick, objective information about your content. tell” whenever possible. Begin your story by posing a Search Help for readability statistics. question, quoting a statistic, describing a scenario or citing a possible problem. Make readers feel that ATSSA truly understands and acknowledges their challenges and is ready to help with solutions that directly benefit them. Begin strongly and end strongly.8

ATSSA IDENTITY STYLE GUIDECommunications Best Practices (continued)Put the member/customer first Bulk communicationsFocus on the member/customer’s needs first. Your readers Bulk communications are those sent to a large audience,really only care about what affects them, and that’s what whether it is a letter, email, postcard, etc. Using thethey want to read about. guidelines set forth in the “Tone” section, we recommend that you ask two co-workers to proofread the draft beforeLimit punctuation and questions sending. Furthermore, it is a good idea for one of the co-workers to be outside of your department or yourStick to basic punctuation in marketing and product general area of responsibility. Someone outside of yourtext — periods, commas and the occasional semicolon. department will have more objectivity in addressingDo not use exclamation points. Use question leads jargon and clarity of thought.sparingly, if at all. Bulk communications should be noted on the centralUse the first person plural communications calendar to ensure timeliness and relevancy of yours and other communications beingUse “we” and “us” in an effective way to provide sent. Coordinating all communication efforts presents aa conversational feel. You can avoid excessive united front to our members and customers.chumminess by occasionally interspersing the thirdperson (“ATSSA”). Readers should get a clear sensethat they are interacting with an organization made up ofreal people who care.Consider regional relevanceATSSA content is accessed by readers across thecountry. All content, therefore, should be created withcultural sensitivity in mind.Accordingly, copy should:n Be simple, consistent and grammatically correct, using the style defined in this guide.n Be as concise and straightforward as possible.n Avoid jargon, slang, idioms, analogies and adages.n Be informal and businesslike in tone, but not overly chatty or personal. 9

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONTypography Best PracticesDistinctive, well-designed typography strengthens our Generally, do not use justified text in narrow columns. message and adds the professional polish desired Pay attention to blank spaces, within the text block.in our communications. ATSSA’s typographic style is Use centered text only for one or two lines of copystrong, clean and simple. Our goal is to engage people (i.e., captions) — NEVER for large blocks of copy.by clearly presenting our message. Avoid unnecessarygraphic elements and typographic clutter: they distract 7. Hyphen, En Dash and Em Dashfrom the message and do not support our professionalimage. By employing the typography best practices Hyphen (-) is the minus (dash) key. Use a hyphenbelow, we will create and protect a strong visual identity. (dash) to separate words in a compound word or for other words.1. Use one space after a punctuation mark (end of sentence and after colon), never two. Example: The T-Rex had movement-based vision.2. Do not underline for emphasis. Properly typeset En Dash (–) gets its name from its length. En is a work uses bold, italic, CAPS or change of color for typographical measurement that is roughly as wide emphasis. Never use underlining, as it will strike as an N. En Dash is used to express a range or distance. In Microsoft Word, insert an En Dash using through the descenders of the lower case letters g, j, Insert > Symbol or key combo Ctrl + Dash. p, q, and y, disrupting the reading flow.3. Line indent should be no more than .25. One pica Example: People of age 55–80 are more prone to is preferred (.17). Choose to indent paragraphs OR hypertension. insert a line space before a new paragraph, not both. The Newark–Atlanta flight was canceled.4. Use typographer’s quotes (aka smart quotes, curly Em Dash (—) gets its name from its length. Em is a quotes or 66s and 99s). These can be found in the typographical measurement that is as roughly wide software preferences. as an M. Em Dash is used to separate parenthetical elements within a sentence. In Microsoft Word, insert Example: Use typographer’s quotes “Hi” not straight an Em Dash using key combo Option + Shift + Dash. quotes \"Hi\"5. Don’t use bold, italics or all caps on long passages Example: The tea — with cardamom and other of text. They are hard to read. Bold, italics and caps spices — was delicious and fragrant. are meant for emphasis and should be used only in moderation — a few words or a short phrase. It is acceptable to use either En Dash or Em Dash with spaces before and after, or without spaces. DO6. Body copy is generally typeset flush left, ragged NOT use a double dash — choose either En Dash or right. The recommended point size is 11 points for Em Dash. body copy. Leading (line spacing) should be at least 2 points more than the size of the body copy. Wider 8. Do not stretch text out of proportion — and DO NOT text blocks (letters) require more leading so the eye use gimmicky Microsoft Word art tricks. can easily follow the line of copy. Justified text has its place but must be used properly — it can quickly turn 9. Reversing text and contrast — Two medium hues do into rivers of blank spaces which is NOT desirable. not work together, use enough contrast between the text and background for the text to be easily readable.10

ATSSA IDENTITY STYLE GUIDEPowerPoint Best PracticesEffective PowerPoint slides n Avoid abbreviations and acronyms unless they are commonly known by the audience.n Use the ATSSA templates.n Standardize position, colors and styles.  n Limit punctuation marks.n Include only necessary information. n Include content that is self-evident. Clip art and graphicsn Use colors that contrast. n Refrain from distributing handouts, as they can n Balance text on the slide with graphics.  n Use clip art and graphics to enhance and distract from your message.n Be consistent with effects, transitions and animation.  complement the text, not overwhelm it. n Limit the number of slides, as too many slides can n Limit yourself to two graphics per slide. overwhelm your audience. Example 2n Remember — less is more!Text guidelinesn Use bulleted lists or outline format — no paragraphs.n Use the 6x6 rule: • Generally no more than six words per line • Generally no more than six lines per sliden Include a title on every slide that summarizes the information on the slide.n Limit the use of white text.n Avoid long sentences.n Use larger font size for more important information. n Keep font sizes as large as possible.n Use Arial font for greater readability.n Avoid italics, all caps and fancy fonts, as they can be hard to read.n Contrast text with background.Example 1 Example 3 11

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Style Guide ATSSA Style Guide based on The Associated Press (AP) Stylebook and Libel ManualThe ATSSA Style Guide is organized like a dictionary. Need the acronym for a government agency?Look under the agency’s name. Should you capitalize a word? Check the word in the alphabetical listing.A Guide to Punctuation begins on page 26.GOAL: This style guide is intended to help ATSSA employees write in a more clear and consistent manner,allowing them to effectively convey their message to the reader.nA Subsequent references use only the acronym. Example: National Association of County Engineers (NACE).AASHTO American Association of State Highway and Letters have been sent to NACE.Transportation Officials. act Capitalize when part of the name of legislation:abbreviations and acronyms Guidance on how to Transportation Equity Act.use a particular abbreviation or acronym can be foundin the alphabetized list under the letters of the acronym acting Lowercase, but capitalize any formal title thator abbreviation, the associated word or the associated may follow before a name: Acting Mayor Bob Smith.topic. addressesABCs Not ABC’s. Example: ATSSA sells a video entitled • Use the abbreviations Ave., Blvd. and St. only“The ABCs of Work Zone Awareness.” An apostrophedenotes possession. with numbered addresses. Example: I live at 1600 Pennsylvania Ave.academic degrees • Spell out and capitalize Avenue, Boulevard and Street• If mention of degrees is necessary to establish when part of a formal street name without numbering. Example: Starbucks is located on Pennsylvania someone’s credentials, the preferred form is to avoid Avenue. abbreviation and use a phrase such as: John Jones, • Lowercase and spell out when used alone or with who has a doctorate in psychology, is speaking at the more than one street name. Example: Actually, convention. Starbucks is located on the corner of Pennsylvania• Use an apostrophe in bachelor’s degree and master’s and Massachusetts avenues. degree. • All similar words (alley, drive, road, terrace, etc.) are• Use abbreviations such as B.A., M.A., LL.D. and Ph.D. always spelled out. Capitalize them when part of a only when the need to identify many individuals by formal street name without numbering; lowercase degree on first reference would make the preferred when used alone or with more than one street name. form cumbersome. Use abbreviations only after full name – never after only last name. administration Lowercase. Examples: the governor’s administration, the Clinton administration.accept, except Accept means to receive. Example: Hewill accept the award at Convention. Except means to adopt, approve, enact, pass Amendments, ordinances,exclude. Example: All recipients except John Smith were resolutions and rules are adopted or approved. Bills arepresent. passed. Laws are enacted.acronyms In a document, first reference should be adverse, averse Adverse means unfavorable. Example:spelled out followed by the acronym in parentheses. She predicted adverse weather. Averse means reluctant or opposed. Example: He is averse to change.12

ATSSA IDENTITY STYLE GUIDEATSSA Style Guide (continued)adviser Not advisor. • Use among to express the relationship of more than two items. Example: The responsibilities were dividedaffect, effect Affect is almost always used as a verb. among safety, education and guardrail committees.Effect is almost always used as a noun.• affect (verb) to influence; to have an influence on Annual Convention Always capitalize when referring to ATSSA’s Annual Convention and Traffic Expo. Examples: Janet was surprised her speech could affect people profoundly. The drug did not affect the approve See adopt, approve, enact, pass entry. disease. Rising gas prices will affect all motorists.• effect (noun) result Examples: Janet realized her April Always spell out. See months for examples and criticism had no effect on John's poor work. punctuation guidelines.When all else fails: Affect is an Action; Effect is an End area codes Use the following format for telephoneresult. numbers: 800-272-8772, ext. 120.In rare cases, effect can be used as a verb and in very Arizona See state names for guidelines on abbreviationrare cases affect can be used as a noun. and punctuation.• effect (verb) to produce as a result; to cause • AP abbreviation: Ariz.; postal code: AZ Example: As president, Janet is trying to effect change Arizona Chapter of ATSSA May use AZ-ATSSA, the in the company. Arizona Chapter or the chapter on second reference.• affect (noun) an emotion/ Used mostly in psychology Arkansas See state names for guidelines on and social science. abbreviation and punctuation. Example: The psychiatrist observed the patient's • AP abbreviation: Ark.; postal code: AR affect. assembly • Capitalize when part of the proper name for theages Always use figures. Example: the boy is 5 yearsold. Use hyphens with ages expressed as adjectives lower house of the legislature. Example: the Illinoisbefore a noun or as substitutes for a noun. Example: Assembly.a 5-year-old boy or a 60-year-old law or the race is for • Retain capitalization if the state name is dropped but5-year-olds. the reference is specific. Example: SPRINGFIELD, Ill. (AP) – The state Assembly …Alabama See state names for guidelines on • If a legislature is known as a general assembly: theabbreviation and punctuation. Virginia General Assembly, the General Assembly, the• AP abbreviation: Ala.; postal code: AL assembly. (Legislature also may be used as a proper name. See legislature entry.)Alaska See state names for guidelines on abbreviation • Lowercase all plural uses. Example: the California andand punctuation. New York assemblies.• AP abbreviation: never abbreviated in datelines or assemblyman, assemblywoman Do not abbreviate. text; postal code: AK Capitalize when used before a name; lowercase in other uses. For similar titles, see legislative titles entry.alley Do not abbreviate. See addresses entry. Association Do not abbreviate. Capitalize as part ofa.m., p.m. Lowercase with periods. See times entry. proper name.American Association of State Highway and August When used with a specific date, abbreviateTransportation Officials Can abbreviate as AASHTO. as Aug. See months for examples and punctuation guidelines.among, between• Use between to express the relationship of two items. 13 Example: The responsibilities were divided between safety and education committees.

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Style Guide (continued)autumn Lowercase unless part of a formal name. nCavenue Abbreviate only with numbered addresses. cabinet Capitalize references to a specific body ofExample: I live at 1600 Pennsylvania Ave. advisers heading executive departments for a president,• Spell out and capitalize when part of a formal street king, governor, etc. Example: The president-elect has not made her Cabinet selections. name without numbering. Example: Starbucks is located on Pennsylvania Avenue. Cabinet titles Capitalize full title when used before a• Lowercase and spell out when used alone or with name. Example: Secretary of Transportation Rodney Slater more than one street name. Example: Actually, passed the bill. Lowercase in other uses. Example: Rodney Starbucks is located on the corner of Pennsylvania Slater, secretary of transportation, approved the rule. and Massachusetts avenues.• See addresses entry. California See state names for guidelines on abbreviation and punctuation.Averse See adverse, averse entry. • AP abbreviation: Calif.; postal code: CAnB California Chapter of ATSSA May use Cal-ATSSA, the California Chapter or the chapter on second reference.Between See among, between entry. cancel, canceled, canceling, cancellationbiannual, biennial Biannual means twice a year andis a synonym for the word semiannual. Biennial means capital The city where a seat of government is located.every two years. Do not capitalize. Example: Richmond is the capital of Virginia.bimonthly Every other month. Semimonthly meanstwice a month. capitol Capitalize U.S. Capitol and the Capitol when referring to the building in Washington, D.C. Follow thebiweekly Every other week. Semiweekly means twice a same practice when referring to state capitols.week. Carolinas Chapter of ATSSA May use CAR-ATSSABoard Capitalize only when an integral part of a proper Chapter or the chapter on second reference. This chaptername. is comprised of North Carolina and South Carolina.board of directors, board of trustees cents Spell out the word cents in lowercase, usingCapitalize only when part of a formal name. numerals for amounts less than a dollar: 5 cents, 12Example: ATSSA Board of Directors cents. Use the $ sign and decimal system for larger amounts: $1.01, $2.05.boulevard Abbreviate only with numbered addresses.Example: The Alabama DOT headquarters is located at century Lowercase, spell out numbers lower than 10: the1409 Coliseum Blvd. first century, the 20th century. For proper names, follow• Spell out and capitalize when part of a formal street the organization’s practice. name without numbering. Example: The Alabama DOT chairman, chairwoman Capitalize as a formal title before headquarters is located on Coliseum Boulevard. a name. Do not capitalize as a casual, temporary position.• Lowercase and spell out when used alone or with Do not use chairperson unless it is an organization’s more than one street name: Actually, the Alabama formal title for an office. DOT headquarters is located on the corner of Coliseum and Monument boulevards. Chapters• See addresses entry. • See reference sheet for a list of chapters and14 abbreviations. • See individual entries or the reference sheet for more information.

ATSSA IDENTITY STYLE GUIDEATSSA Style Guide (continued)Colorado See state names for guidelines on county Capitalize when an integral part of a properabbreviation and punctuation. name. Example: Stafford County• AP abbreviation: Colo.; postal code: CO • Capitalize full names of county governmental units.Colorado Chapter of ATSSA May use the Colorado Example: the Stafford County Sheriff’s OfficeChapter or the chapter on second reference. • Retain capitalization for the name of the countycongress Capitalize U.S. Congress and Congress body if the proper noun is not needed in the context.when referring to the U.S. Senate and House of Example: Sheriff’s Office. Lowercase the word countyRepresentatives. Lowercase when a synonym for if it is used to distinguish an agency from state orconvention or in the second reference to an organization federal counterparts. Example: the Department ofthat uses the word as part of its formal name. Example: Social Services, the county Department of Socialthe Congress of Racial Equality, the congress Services.• Similar entries include house of representatives, • Capitalize as part of a formal title. Example: County Manager Bob Smith. Lowercase when it is not part of legislative titles, political party affiliation and a formal title. Example: county Health Commissioner senate. Barbara Allen. • Avoid county in phrases where possible, but whencongressional Lowercase unless part of a proper name. necessary, always lowercase.Examples: congressional salaries, the Congressional • Lowercase plural combinations. Example:Report. Spotsylvania and Stafford counties.congressional districts Use figures and capitalize nDdistrict when joined with a figure. Examples: the 1stCongressional District, the 1st District. database Always written as one word.• Lowercase district whenever it stands alone. datelines (for press releases, newspaper articles, etc.)congressman, congresswoman Use only in reference Datelines should contain a city name, entirely in capitalto members of the U.S. House of Representatives. letters, followed in most cases by the name of the state,• FIRST REFERENCE Rep. and U.S. Rep. are the county or territory in which the city is located. Example: FREDERICKSBURG, Va. – The American Traffic Safety preferred first-reference forms when a formal title Services Association will launch Roadcommerce.com on is used before the name of a U.S. House member. July 1. Example: Rep. Smith introduced the bill.• SECOND REFERENCE Congressman or • The following U.S. cities do not require a state name: congresswoman, in lowercase, may be used in subsequent references that do not use an individual’s ATLANTA MILWAUKEE name. Example: The congressman gave a speech BALTIMORE MINNEAPOLIS on the environment. BOSTON NEW ORLEANS• DIRECT QUOTATION Congressman and CHICAGO NEW YORK congresswoman should appear as capitalized formal CINCINNATI OKLAHOMA CITY titles before a name only in direct quotation.Example: CLEVELAND PHILADELPHIA “I support Congressman Jones.” DALLAS PHOENIX• For similar titles, see legislative titles entry. DENVER PITTSBURGH DETROIT ST. LOUISConnecticut See state names for guidelines on HONOLULU SALT LAKE CITYabbreviation and punctuation. HOUSTON SAN ANTONIO• AP abbreviation: Conn. postal code: CT INDIANAPOLIS SAN DIEGO LAS VEGAS SAN FRANCISCO LOS ANGELES SEATTLE MIAMI WASHINGTON 15

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Style Guide (continued)dates Always use figures, without st, nd, rd or th. Massachusetts MassDOTExamples: Feb. 6; Feb. 6, 2000. See months entry for Michigan MDOTadditional examples and punctuation guidelines. Minnesota MnDOTdecades Use figures to indicate decades. Show plural Mississippi MDOTby adding the letter s. Example: the 1980s. Use areverse apostrophe to indicate numerals that are left out: Missouri MoDOTthe ‘90s. Montana MDT Nebraska NDOR Nevada NDOTDecember When used with a specific date, abbreviate New Hampshire NHDOTas Dec. See months entry for examples and punctuation New Jersey NJDOTguidelines. New Mexico NMDOT New York NYSDOTdecimal units Use a period and the numerals. Do not North Carolina NCDOTexceed two decimal places in textual material unlessthere are special circumstances. Examples: 1.5, 35.5 North Dakota NDDOTDelaware See state names for guidelines on Ohio ODOTabbreviation and punctuation.• AP abbreviation: Del.; postal code: DE Oklahoma ODOT Oregon ODOT Pennsylvania PennDOT Rhode Island RIDOTdelegate The formal title for members of the lower South Carolina SCDOThouses of some legislatures. Do not abbreviate. South Dakota SDDOTCapitalize only before their names. For similar titles, see Tennessee TDOTlegislative titles entry. Texas TxDOT United States U.S. DOTDepartment of Transportation May abbreviate as DOT. Utah UDOTFor second reference use the following abbreviations: Vermont VTransAlabama ALDOT Virginia VDOTAlaska AKDOT & PF Washington WSDOTArizona ADOT West Virginia WVDOTArkansas AHTD Wisconsin WisDOTCalifornia Caltrans Wyoming WYDOTColorado CDOT District of Columbia DDOTConnecticut ConnDot dimensions Use figures and spell out inches, feet, yards, etc., to indicate depth, height, length and width. Example:Delaware DelDOT The aluminum signs are 48 inches by 48 inches. • Hyphenate adjectival forms before nouns. Example:Florida FDOT The 48-by-48 inch aluminum signs have arrived.Georgia GDOTHawaii HDOTIdaho ITDIllinois IDOT disinterested, uninterested Disinterested means impartial, which is usually the better word to conveyIndiana INDOT the thought. Uninterested means that someone lacks interest.Iowa Iowa DOTKansas KDOTKentucky KYTC distances Use figures for 10 and above, spell out one through nine. Examples: He drove four miles. She droveLouisiana DOTD 40 miles.Maine MaineDOTMaryland SHA16

ATSSA IDENTITY STYLE GUIDEATSSA Style Guide (continued)district Always spell out. Use figures and capitalize nFdistrict when forming a proper name. Example: the 2ndDistrict. fall Lowercase unless part of a formal name.District of Columbia Abbreviate as D.C. when the February When used with a specific date, abbreviate ascontext requires that it be used in conjunction with Feb. See months entry for examples and punctuationWashington. Spell out when used alone. guidelines.• The district, rather than D.C., should be used in Federal Highway Administration Can abbreviate as subsequent references. FHWA. Example: FHWA is a part of the U.S. Department of Transportation and is headquartered in Washington,dollars Always lowercase. Use figures and the $ sign, D.C., with field offices across the United States.except in casual references or amounts without figures.Examples: The “Danger Signs” video costs $4.95. May I fewer, less Use fewer for individual items, and less forborrow a dollar? Dollars are flying overseas. bulk or quantity. Examples: Fewer than 10 applicants• For specific amounts, use a singular verb. Example: applied for the position. I have less than $10 in my pocket. He said $25,000 is the estimated cost of the project.• For amounts greater than $1 million, use the $ and FHWA See Federal Highway Administration entry. numerals up to two decimal places. Do not link the Florida See state names for guidelines on abbreviation numerals and word by a hyphen. Examples: He and punctuation. estimated the cost at $4.35 million. The actual cost • AP abbreviation: Fla.; postal code: FL was $4,351,242.• Also see cents entry. Florida Chapter of ATSSA May use FL-ATSSA, the Florida Chapter or the chapter on second reference.DOT See Department of Transportation entry. follow up (verb) follow-up (noun and adjective)nE forego, foregone, forgo Forego means to go before;effect See affect, effect entry. proceed in time or place. The end or result of a foregone conclusion is regarded as inevitable. Forgo means toe.g., i.e. abstain from; go without.• e.g. is the Latin abbreviation meaning for example. formula, formulas Use figures in writing formulas. Example: Some traffic signs need to be replaced; e.g., stop signs and speed limit signs. fractions Spell out amounts less than 1, using hyphens• i.e. is the Latin abbreviation meaning that is. Example: between the words: two-thirds, four-fifths. Use figures for The drive was pleasant and uninterrupted; i.e., no precise amounts larger than 1, converting to decimals construction delays. whenever practical. Example: 2 5/8. See decimal entry.empty-handed nGemail lowercase and never hyphenated. Georgia See state names for guidelines on abbreviation and punctuation.enact See adopt, approve, enact, pass entry. • AP abbreviation: Ga.; postal code: GAensure, insure Ensure means to guarantee. Insure governmental bodiesrefers to insurance. • Capitalize the full proper name of state and federalexecutive director Capitalize before a name only if it agencies, departments and offices. Example: Bobis a formal corporate or organizational title. Examples: Smith is an employee of the Office of Highway Safety.Executive Director Brian Roberts represented NACEat the meeting. Brian Roberts, executive director, 17represented NACE at the meeting.

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Style Guide (continued)• Lowercase further condensations of the name. • Lowercase plural uses: the Massachusetts and Rhode Example: Smith is the public relations manager for this Island houses. office. • Apply the same principle to similar legislative bodies:governor Virginia House of Delegates.• Capitalize and abbreviate as Gov. or Govs. when used • Similar entries include congress, legislative titles, as a formal title before one or more names in regular legislature, political party affiliation and senate. text.• Capitalize and spell out when used as a formal title nI before one or more names in direct quotations.• Lowercase and spell out in all other uses. Idaho See state names for guidelines on abbreviation and punctuation.nH • AP abbreviation: never abbreviated in datelines orHawaii See state names for guidelines on abbreviation text; postal code: IDand punctuation.• AP abbreviation: never abbreviated in datelines or i.e. See e.g., i.e. entry. text; postal code: HI Illinois See state names for guidelines on abbreviation and punctuation.Heart of America Chapter of ATSSA May use HOA- • AP abbreviation: Ill.; postal code: ILATSSA, the Heart of America Chapter or the chapter onsecond reference. This chapter is comprised of Kansas Illinois Chapter of ATSSA May use IL-ATSSA, theand Missouri. Illinois Chapter or the chapter on second reference.highway designations Use these forms, as appropriate include, comprisein the context, for highways identified by number: U.S. • Use \"includes\" to introduce a series when the itemsHighway 1, U.S. Route 1, U.S. 1, state Route 34, Route34, Interstate Highway 495 and Interstate 495. On that follow are only part of the whole. Example: Thesecond reference only for Interstate: I-495. zoo includes lions and tigers.• When a letter is appended to a number, capitalize it • Do not use a colon after verbs such as “include” or “are” unless the list is preceded by “as follows”, “the but do not use a hyphen: Route 1A. following” or a similar word. For examples, see colon in the Punctuation Guide.highway patrol Capitalize if used in the formal name • Use “comprise” when the full list of individual itemsof a police agency: the Kansas Highway Patrol, the is given. Example: The zoo comprises 100 types ofHighway Patrol. Lowercase highway patrolman in all uses. animals, including lions and tigers.• Also see state police entry. incorporated Abbreviate and capitalize as Inc. whenhouse of representatives used as part of a corporate name; do not set off with• Capitalize when referring to specific governmental commas. Example: Advanced Barrier Technology Inc. announced … body. Examples: the U.S. House of Representatives, the Massachusetts House of Representatives. Indiana See state names for guidelines on abbreviation• Capitalize shortened references that delete the words and punctuation. “of Representatives.” Examples: the U.S. House, the • AP abbreviation: Ind.; postal code: IN Massachusetts House.• Retain capitalization if U.S. or the name of a state Indiana Chapter of ATSSA May use IN-ATSSA, the is dropped but the reference is to a specific body. Indiana Chapter or the chapter on second reference. Example: BOSTON (AP) - The House has adjourned for the year. Insure See ensure, insure entry.18

ATSSA IDENTITY STYLE GUIDEATSSA Style Guide (continued)Intelligent Transportation Systems May abbreviate as • Add U.S. or state before a title only if necessary toITS. avoid confusion: U.S. Sen. John Warner spoke with state Sen. Edward Houck.Internet Internet addresses should be self-containedparagraphs at the end of a story. • Spell out other legislative titles. Capitalize formal titles (assemblyman, assemblywoman, city councilor,Iowa See state names for guidelines on abbreviation delegates, etc.) when they immediately precedeand punctuation. the names, and lowercase in other uses. Example:• AP abbreviation: never abbreviated in datelines or Congressman/woman, Chairman/woman, Speaker, Minority Leader, Whip, President Pro Tem, Rep. and text; postal code: IA Sen.Iowa Chapter of ATSSA May use IA-ATSSA, the Iowa • SECOND REFERENCE Do not use legislative titlesChapter or the chapter on second reference. before a name on the second reference unless in a direct quotation.it’s, its “It’s” is a contraction for “it is” or “it has.” Thepossessive form of “it” is “its.” • Also see political party affiliation entry. • For letter writing, see legislative salutations entry.ITS Acronym for Intelligent Transportation Systems. legislative salutations The following salutationsnJ may be used for letter writing: Representative, Rep., Congressman/woman, Chairman/woman, Senator,January When used with a specific date, abbreviate Sen., Speaker, Speaker of the House, Minority Leader,as Jan. See months for examples and punctuation Whip, President Pro Tem, Ranking Member, Honorable,guidelines. Madame Chairwoman, Mr. Chairman, Mr./Madame Speaker and Member of Congress.July Always spell out. See months for examples and • For publications, see legislative titles entry.punctuation guidelines. legislatureJune Always spell out. See months for examples and • Capitalize when preceded by the name of a state: thepunctuation guidelines. Kansas Legislature.nK • Retain capitalization when the state name is droppedKansas See state names for guidelines on abbreviation but the reference is specific to that state’s legislature.and punctuation. Example: TOPEKA, Kan. (AP) – Both houses of the• AP abbreviation: Kan.; postal code: KS Legislature adjourned today. • Capitalize legislature in subsequent specificKentucky See state names for guidelines on references and in such constructions as: the 100thabbreviation and punctuation. Legislature, the state Legislature.• AP abbreviation: Ky.; postal code: KY • Lowercase legislature if used in subsequent reference to a body identified as a general assembly (seenL assembly entry). • Lowercase legislature when used generically.legislative titles • Use legislature in lowercase for all plural references:• FIRST REFERENCE Use Rep., Reps., Sen. and the Arkansas and Colorado legislatures. Sens. as a formal title before one or more names in Less See fewer, less entry. regular text. Spell out and capitalize these titles before one or more names in a direct quotation. Spell out and limited Abbreviate and capitalize as “Ltd.” when used lowercase representative and senator in other uses. as a part of a corporate name; do not set off with commas. Example: Advanced Barrier Technology Ltd. announced … 19

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Style Guide (continued)limited liability corporation Abbreviate and capitalize • Spell out amounts below 10 in distances. Example: Heas “LLC” when used a part of a corporate name; do drove four miles.not set off with commas. Example: Advanced BarrierTechnology LLC announced. miles per hour The abbreviation “mph” is acceptable in all references. Use figures for amounts under 10.long term, long-term Hyphenate when used as acompound modifier. Examples: We will win in the long Minnesota See state names for guidelines onterm. We have long-term goals. abbreviation and punctuation. • AP abbreviation: Minn.; postal code: MNLouisiana See state names for guidelines onabbreviation and punctuation. Mississippi See state names for guidelines on• AP abbreviation: La.; postal code: LA abbreviation and punctuation. • AP abbreviation: Miss.; postal code: MSnM Missouri See state names for guidelines onMaine See state names for guidelines on abbreviation abbreviation and punctuation.and punctuation. • AP abbreviation: Mo.; postal code: MO• AP abbreviation: never abbreviated in datelines or monetary units, money See the cents and dollars text; postal code: ME entries.Manual on Uniform Traffic Control Devices Montana See state names for guidelines onAbbreviate as MUTCD. This manual contains the abbreviation and punctuation.standards and guidance for the design and use of signs, • AP abbreviation: Mont.; postal code: MTpavement markings, traffic signals and other trafficcontrol devices. months Capitalize the names of months in all uses. • When a month is used with a specific date, abbreviateMarch Always spell out. See months for examples andpunctuation guidelines. only Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Example: The first day of the annual meeting is Feb.Maryland See state names for guidelines on 6.abbreviation and punctuation. • Spell out all months when used alone, or with a year• AP abbreviation: Md.; postal code: MD alone. Examples: We will hold our annual meeting in February. We will hold our midyear meeting inMassachusetts See state names for guidelines on September 2001.abbreviation and punctuation. • When a phrase lists only a month and a year, do• AP abbreviation: Mass.; postal code: MA not separate the year with commas (as in above example). When a phrase refers to a month, a dateMay Always spell out. See months entry for examples and a year, set off the year in commas. Example: Feb.and punctuation guidelines. 6, 2001, is the first day of our annual meeting. • In tabular material, use the following three-letter formsMichigan See state names for guidelines on without a period: Jan, Feb, Mar, Apr, May, Jun, Jul,abbreviation and punctuation. Aug, Sep, Oct, Nov, Dec.• AP abbreviation: Mich.; postal code: MI mph Acceptable for all references for miles per hour.mile• Use figures for amounts under 10 in dimensions, MUTCD Acronym for the Manual on Uniform Traffic Control Devices, which contains the standards and formulas and speeds. Examples: The work zone guidance for the design and use of signs, pavement measures 5 yards by 1 yard. The car slowed to 7 mph. markings, traffic signals and other traffic control devices. The new model gets 4 miles more per gallon.20

ATSSA IDENTITY STYLE GUIDEATSSA Style Guide (continued)nN NHTSA Acronym for National Highway Traffic Safety Administration. NHTSA, which carries out safety andNational Highway Cooperative Research Program consumer programs, is an administration in the U.S.Report 350 Abbreviated as NCHRP 350. Requirements DOT.for crash testing of hard side hardware, which includeswork zone devices, breakaway hardware and traffic North Carolina See state names for guidelines onbarriers, barrier terminals and crash cushions. abbreviation and punctuation. • AP abbreviation: N.C.; postal code: NCNational Highway Traffic Safety AdministrationAbbreviate as NHTSA. NHTSA, which carries out safety North Dakota See state names for guidelines onand consumer programs, is an administration in the U.S. abbreviation and punctuation.DOT. • AP abbreviation: N.D.; postal code: NDNational Work Zone Awareness Week Abbreviate Northland Chapter of ATSSA May use NL-ATSSA, theas NWZAW (formerly National Work Zone Safety Northland Chapter or the chapter on second reference.Awareness Week or NWZSAW). This chapter is comprised of Minnesota, North Dakota and South Dakota.Nebraska See state names for guidelines onabbreviation and punctuation. Northwest Chapter of ATSSA May use NW-ATSSA, the• AP abbreviation: Neb.; postal code: NE Northwest Chapter or the chapter on second reference. This chapter is comprised of Oregon, Washington andNevada See state names for guidelines on abbreviation Idaho.and punctuation.• AP abbreviation: Nev.; postal code: NV numbers The following entries provide guidelines on the use of numbers: addresses, ages, cents, century,Nevada Chapter of ATSSA May use NV-ATSSA, the dates, decimal units, dimensions, distances, dollars,Nevada Chapter or the chapter on second reference. formula, mile, percent, speeds, times and weights.New Hampshire See state names entry for guidelines NWZAW Acronym for National Work Zone Awarenesson abbreviation and punctuation. Week (formerly National Work Zone Safety Awareness• AP abbreviation: N.H.; postal code: NH Week or NWZSAW).New Jersey See state names entry for guidelines on nOabbreviation and punctuation.• AP abbreviation: N.J.; postal code: NJ Ohio See state names for guidelines on abbreviation and punctuation.New Mexico See state names entry for guidelines on • AP abbreviation: never abbreviated in datelines orabbreviation and punctuation.• AP abbreviation: N.M.; postal code: NM text; postal code: OHNew Mexico Chapter of ATSSA May use NM-ATSSA, Ohio Chapter of ATSSA May use OH-ATSSA, the Ohiothe New Mexico Chapter or the chapter on second Chapter or the chapter on second reference.reference. Oklahoma See state names for guidelines onNew York See state names for guidelines on abbreviation and punctuation.abbreviation and punctuation. • AP abbreviation: Okla.; postal code: OK• AP abbreviation: N.Y.; postal code: NY Oregon See state names for guidelines on abbreviation and punctuation. • AP abbreviation: Ore.; postal code: OR 21

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Style Guide (continued)nP political party affiliation Set short forms such as D-Minn. off from a name by parentheses. Use APPass See adopt, approve, enact, pass entry. abbreviation, not the postal abbreviation for the state. No abbreviation for Alaska, Hawaii, Idaho, Iowa, Maine,Pennsylvania See state names entry for guidelines on Ohio, Texas and Utah. Example: Congressman Jamesabbreviation and punctuation. L. Oberstar (D-Minn.) spoke at the Opening General• AP abbreviation: Pa.; postal code: PA Session of the 30th Annual Convention and Traffic Expo.Pennsylvania Chapter of ATSSA May use PA-ATSSA, President Capitalize president only as a formal titlethe Pennsylvania Chapter or the chapter on second before one or more names. Examples: President Clinton,reference. Presidents Clinton and Bush. • Lowercase in all other uses. Example: The presidentpercent, percentages Use figures: 1 percent, 2.5percent and 10 percent. said the economy was improving.• For amount less than 1 percent, precede the decimal President and CEO Capitalize only as a formal title. with a zero: 0.5 percent. Examples: President and CEO Roger Wentz.• Repeat percent with each individual figure. Example: Puerto Rico See state names for guidelines on He said 10 percent to 30 percent of the electorate may abbreviation and punctuation. not vote. • AP abbreviation: P.R.; postal code: PR• Percent takes a singular verb when standing alone or when a singular word follows a percent of nR construction. Examples: The instructor said 60 percent was a failing score. She reported that 50 percent of representative, Rep. the membership was present. • FIRST REFERENCE Use Rep. and Reps. as a formal• Percent takes a plural verb when a plural word follows a percent of construction. Example: She reported that title before one or more names in regular text. Spell 50 percent of the members were present. out and capitalize these titles before one or more• Use “percent” if a specific number is given; use names in a direct quotation. Spell out and lowercase “percentage” if an indefinite word — such as large, representative in other uses. small or significant — is given. Examples: A significant • SECOND REFERENCE Do not use legislative titles percentage of members attended the Traffic Expo. At before a name on the second reference unless in a last year’s Traffic Expo, 10 percent of the members direct quotation. participated in the New Products Press Conference. • POLITICAL PARTY AFFILIATION Set short forms such as D-Minn. off from a name by parentheses. Usep.m. See the a.m., p.m. and times entries. AP abbreviation, not the postal abbreviation, for the state. No abbreviation for Alaska, Hawaii, Idaho, Iowa,police department In communities where this is the Maine, Ohio, Texas and Utah. Example: Rep. Donformal name, capitalize police department with or without Young (R-Alaska) is chairman of the Transportationthe name of the community. Examples: the Los Angeles and Infrastructure Committee.Police Department, the Police Department. • Similar entries include congressman,• Lowercase police department in plural uses: the Los congresswoman; senator, Sen.; and legislative titles. Angeles and San Francisco police departments.• Lowercase the department when it stands alone. Rhode Island See state names for guidelines on abbreviation and punctuation.political parties Capitalize both the name of the party • AP abbreviation: R.I.; postal code: RIand the word party if it is customarily used as part of theorganization’s name. Example: the Democratic Party. road Do not abbreviate. See addresses entry. Exception: postal code: Rd.22

ATSSA IDENTITY STYLE GUIDEATSSA Style Guide (continued)nS South Dakota See state names for guidelines on abbreviation and punctuation.seasons Lowercase spring, summer, fall, winter and • AP abbreviation: S.D.; postal code: SDderivatives such as springtime, unless part of a formalname. speeds Use figures. Examples: we slowed to 7 miles per hour; we drove through winds of 5 to 10 miles persemiannual Twice a year, a synonym for biannual. hour; we sailed through 10-knot winds. • Avoid extensively hyphenated constructions such asSenate Capitalize all specific references togovernmental legislative bodies, regardless of whether 5-mile-per-hour winds.the name of the nation is used: the U.S. Senate, theSenate, the Virginia Senate, the state Senate. spring Lowercase unless part of formal name.• Lowercase plural uses: the Virginia and North Carolina state names senates. • SPELL OUT Spell out the names of all U.S. states• Similar entries include congress, house of when they stand alone in textual material. For representatives, legislative titles and political party tabular material, any state name may be condensed affiliation. to fit typographical requirements. The names of the following eight states are never abbreviated insenator, Sen. datelines or text: Alaska, Hawaii, Idaho, Iowa, Maine,• FIRST REFERENCE Use Sen. and Sens. as a formal Ohio, Texas and Utah. • ABBREVIATE Use the traditional AP style state title before one or more names in regular text. Spell abbreviations for the following situations: out and capitalize these titles before one or more 1. In datelines for news releases, in conjunction with names in a direct quotation. Spell out and lowercase senator in other uses. the name of a city, town, village or military base.• Add U.S. or state before a title only if necessary to See datelines entry for examples and exceptions avoid confusion: U.S. Sen. John Warner spoke with for large cities. state Sen. Edward Houck. 2. In text, in conjunction with the name of a city, town,• SECOND REFERENCE Do not use legislative titles village or military base. before a name on the second reference unless in a 3. In short-form listing of political party affiliation: direct quotation. (D-Ala.), (R-Ariz.).• POLITICAL PARTY AFFILIATION Set short forms • Use the two-letter postal code with full addresses, such as D-Minn. off from a name by parentheses. including ZIP code. Postal code abbreviation would be Use AP abbreviation, not the postal abbreviation, for suitable for database entries, because the full address the state. No abbreviation for Alaska, Hawaii, Idaho, is being recorded. Iowa, Maine, Ohio, Texas and Utah. Example: Sen. • For AP and postal code abbreviations, look under John McCain (R-Ariz.) is chairman of the Commerce, individual state entries. Science and Transportation Committee. • PUNCTUATION Place one comma between the• Similar entries include representative, Rep. and city and the state name, and another comma after legislative titles. the state, unless ending a sentence or indicating a dateline. Example: Bob was traveling from Pittsburgh,Sheriff Capitalize when used as a formal title before a Pa., to Martinsburg, W.Va., en route to his home inname. Norfolk, Va. • Use a semicolon to separate city/state combinationsSouth Carolina See state names for guidelines on in a list of states and cities. Example: Mike has livedabbreviation and punctuation. in Fredericksburg, Pa.; Fredericksburg, Texas; and• AP abbreviation: S.C.; postal code: SC Fredericksburg, Va. 23

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Style Guide (continued)• MISCELLANEOUS Use New York State when that, which, who, whom Use “that” and “which” when necessary to distinguish from New York City. Use referring to inanimate objects (and to animals without a Washington state or state of Washington when name). Use “who” and “whom” when referring to people necessary to distinguish from Washington, D.C. (and to animals with a name). Also see who, whom entry.state police Capitalize state police with a state name • Use “that” to introduce an essential clause. Anif part of the formal description for a police agency: theNew York State Police, the Virginia State Police. essential clause cannot be eliminated without• In most cases, state police standing alone is a changing the meaning of the sentence. Do not set off by commas. shorthand reference for state police officers rather • Use “which” to introduce a nonessential clause. Set off than a reference to the agency. Whether the reference by commas. is to the agency or the officers, lowercase the words state police whenever they are not preceded by a times Use figures except for noon and midnight. Use a state name. colon to separate hours from minutes. Examples: The staff meeting begins at 10 a.m. and ends at noon. Thestreet Abbreviate only with numbered addresses. director’s meeting begins at 2:30 p.m.Example: The Hawaii DOT headquarters is located at • Avoid such redundancies as 10 a.m. this morning, 10698 Punchbowl St.• Spell out and capitalize when part of a formal street p.m. tonight or 10 p.m. Monday night, instead use 10 a.m. today, 10 p.m. today or 10 p.m. Monday. In table name without numbering. Example: The Hawaii DOT format, use 10:00 a.m. – 11:00 a.m. headquarters is located on Punchbowl Street.• Lowercase and spell out when used alone or with titles more than one street name. Example: Actually, the • CAPITALIZE formal titles when they are used Hawaii DOT headquarters is located on the corner of Punchbowl and Palm streets. immediately before one or more names. Example:• See addresses entry. Chairman Doug Danko urged ATSSA chapters to prepare for NWZAW.summer Lowercase unless part of a formal name. • LOWERCASE spell out titles when they are not used with a person’s names. Example: ATSSA’s chairmannT urged ATSSA chapters to prepare for NWZAW. • Lowercase and spell out titles in constructions that settelephone numbers Use the following format: them off from the name by commas. Examples: Doug800-272-8772, ext. 120 Danko, chairman, urged ATSSA chapters to prepare for NWZAW. The ATSSA chairman, Chip Sterndahl,Tennessee See state names for guidelines on urged chapters to prepare for NWZAW.abbreviation and punctuation. • ABBREVIATE and capitalize the following formal titles• AP abbreviation: Tenn.; postal code: TN when used before a name outside quotations: Dr., Gov., Lt. Gov., Rep. and Sen.Texas See state names entry for guidelines on • Also, see legislative titles entry.abbreviation and punctuation. • LONG TITLES Separate a long title from a name by a• AP abbreviation: never abbreviated in datelines or construction that requires a comma. Example: Charles Robinson, the undersecretary of economic affairs, text; postal code: TX spoke.Texas Chapter of ATSSA May use TX-ATSSA, the tonight Avoid the redundant 8 p.m. tonight. Instead useTexas Chapter or the chapter on second reference. 8 tonight, or 8 p.m. today.24 Traffic Expo Always capitalize when referring to ATSSA’s Annual Convention and Traffic Expo.

ATSSA IDENTITY STYLE GUIDEATSSA Style Guide (continued)nU Web Short form of World Wide Web. Capitalize in text. Example: Please visit us on the Web.uninterested See disinterested, uninterested entry. website lowercase and one word. As part of a sentence,United States Abbreviate when used as an adjective. omit the “www.” from formal website addresses. In anExample: U.S. DOT. address, use the “www.”• Spell out when used as a noun. Example: ATSSA is West Virginia See state names for guidelines on an international trade association located in the United abbreviation and punctuation. States. • AP abbreviation: W.Va.; postal code: WVUtah See state names for guidelines on abbreviation weights Use figures: 10 tons, 9 pounds, 8 ounces.and punctuation.• AP abbreviation: never abbreviated in datelines or which See that, which, who, whom entry. text; postal code: UT White House Do not personify it with phrases such as “the White House said.” Instead, use a phrase such asU.S. Used as an adjective, but not as a noun, for United “a White House official said.”States. who, whom Use “who” and “whom” for references tonV people and to animals with a name. Do not personify organizations.Vermont See state names for guidelines on • who – subject of a sentence, clause or phraseabbreviation and punctuation.• AP abbreviation: Vt.; postal code: VT Example: The prize goes to the player who has the most points.versus Abbreviate as “vs.” in all uses. • whom – object of verb or preposition Example: I saw Tom whom I met last month.vice president Capitalize vice president only as a formaltitle before one or more name. Examples: Vice President winter Lowercase unless part of a formal name.Gore, Vice Presidents Cheney and Biden.• Lowercase in all other uses. Example: The vice Wisconsin See state names for guidelines on abbreviation and punctuation. president visited with staff members. • AP abbreviation: Wis.; postal code: WIVirginia See state names for guidelines on abbreviation Wyoming See state names for guidelines onand punctuation. abbreviation and punctuation.• AP abbreviation: Va.; postal code: VA • AP abbreviation: Wyo.; postal code: WYnW n XYZWashington See state names for guidelines on years Use figures without commas. Use an s without anabbreviation and punctuation. apostrophe to indicate spans of decades or centuries:• AP abbreviation: Wash.; postal code: WA the 1890s, the 1800s. • Years are the lone exception to the general rule inWashington, D.C. Use Washington, D.C., or Districtof Columbia. See state names for guidelines on numerals that a figure is not used to start a sentence:punctuation. Example: 1976 was a very good year. ZIP code Use all caps for ZIP (Zoning Improvement Plan), but always lowercase the word “code.” 25

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONPunctuation Guideampersand (&) Use the ampersand when it is part of comma (,)a company’s formal name. Otherwise, the ampersand • IN A SERIES: Use commas to separate elementsshould not be used in place of and. in a series, but do not put a comma between thecolon (:) conjunction (and, or) in a simple series. Example: He• LISTS: Use a colon to introduce items in a list after a would nominate Tom, Dick or Harry. • Put a comma before the concluding conjunction if an noun or a complete thought that could stand alone as element of the series requires a conjunction. Example: a sentence. Example: The ATSSA Board of Directors She had orange juice, toast, and ham and eggs for has two responsibilities: determine policy, supervise, breakfast. control and direct the affairs of the association. • Use a comma before the concluding conjunction in Capitalize the first word after the colon only if it is a a complex series of phrases. Example: The main proper noun or the start of a complete sentence. He points to consider are whether the athletes are skillful promised this: The video will be a success. enough to compete, whether they have the stamina• Do not use a colon after verbs like “include” or “are” to compete, and whether they have the proper mental unless the list is preceded by “as follows,” “the attitude. following” or a similar phrase. Example: The ABCs • WITH EQUAL ADJECTIVES: Use commas to of Work Zone Awareness training and promotional separate a series of adjectives equal in rank. If the materials include the following: video, instructor’s commas could be replaced by the word and without guide and key chain. Example: The ABCs of Work changing the sense, the adjectives are equal. Zone Awareness training and promotional materials Example: a thoughtful, precise manner (a thoughtful include a video, instructor’s guide and key chain. and precise manner). Do not use a comma when the• EMPHASIS: The colon can be effective in giving last adjective before the noun is an integral element of emphasis. NWZAW has one goal: safety. the noun phrase. Example: an expensive fur coat.• QUOTATION: Use a comma to introduce direct • NONESSENTIAL CLAUSES: A nonessential clause quotation of one sentence that remains within a must be set off by commas. An essential clause paragraph. When a quote extends over several must not be set off by commas from the rest of the paragraphs, begin the quotation marks at the sentence. Also see that, which, who, whom entry. beginning of the quote and close the quotation at the • NONESSENTIAL PHRASES: A nonessential phrase end of the last paragraph. Do, however, place opening must be set off by commas. An essential phrase quote marks at the start of the second paragraph. must not be set off by commas from the rest of the Continue in this fashion for any remaining paragraphs sentence. using close quote marks only at the end of the • WITH INTRODUCTORY CLAUSES AND PHRASES: material. A comma is used to separate an introductory clause• Example: The MUTCD states the following, “This or phrase from the main clause. The comma may Manual contains the basic principles that govern the be omitted after short introductory phrases, unless design and use of traffic control devices for all streets, its omission would result in a confusing or unclear highways, bikeways and private roads open to public sentence. travel (see definition in Section 1A.13) regardless of • WITH CONJUNCTIONS: When a conjunction such as type or class or the public agency, official or owner “and,” “but” or “for” links two clauses that could stand having jurisdiction. alone as separate sentences, use a comma before “This Manual’s text specifies the restriction on the use the conjunction in most cases. Example: She was glad of a device if it is intended for limited application or for she looked, for a man was approaching the house. a specific system. It is important that these principles Example: She was glad she looked. A man was be given primary consideration in the selection and approaching the house. application of each device.”26

ATSSA IDENTITY STYLE GUIDEPunctuation Guide (continued)• Use a comma if the subject of each clause is expressly • When a phrase that otherwise would be set off stated. Example: We are traveling to Washington, D.C., by commas contains a series of words separated today, and we will participate in the Roadway Safety by commas, use dashes to set off the full phrase. Partner legislative visit. Example: We are traveling Example: He listed the qualities – intelligence, humor, to Washington, D.C., today and will participate in the conservatism, independence – that he liked in an Roadway Safety Partner legislative visit. executive.• INTRODUCING DIRECT QUOTES: Use a comma to • Use a dash before an author’s or composer’s name introduce a complete one-sentence quotation within at the end of a quotation. “No great genius has ever a paragraph. Example: Wentz said, “Americans existed without some touch of madness.” – Aristotle. deserve leaders who are unwilling to purchase short- See Typography Best Practices Hyphen, En Dash term political gain at the expense of saving lives.” and Em Dash entry. Use a colon to introduce quotations of more than one sentence. Do not use a comma at the start of ellipsis ( ... ) Construct with three periods and two an indirect or partial quotation. Example: He said spaces (one space before and one space after the the victory put him “firmly on the road to a first-ballot ellipsis). Use to indicate a deletion of one or more words nomination.” Note end punctuation goes INSIDE the in condensing quotes, texts and documents. quotes. hyphen (-) Use hyphens to join words serving as an• BEFORE ATTRIBUTION: Use a comma instead of adjective. A hyphen usually is not needed when the a period at the end of a quote that is followed by same descriptive words follow the noun. Examples: She attribution. Example: “Americans deserve leaders who has a full-time job. She works full time. are unwilling to purchase short-term political gain at • When a modifier that would be hyphenated before the expense of saving lives,” said Wentz. Note that the comma is inside the quotation marks. Do not use a noun occurs after a form of the verb “to be,” the a comma if the quoted sentence ends with a question hyphen is usually retained to avoid confusion. mark or exclamation point. Example: “Americans Example: The woman is quick-witted. deserve leaders who are unwilling to purchase short- term political gain at the expense of saving lives!” said parentheses () Wentz. • WITH POLITICAL PARTY AFFILIATION: Set short• WITH HOMETOWNS: Use a comma to set off an forms off from a name by commas. Example: individual’s hometown when it is placed in apposition to Congressman James L. Oberstar (D-Minn.) spoke a name. Example: Rachel Harrison, Atlanta, and Mike at the Opening General Session of the 30th Annual Smith, Alexandria, La., attended the Traffic Expo. Convention and Traffic Expo. For additional guidelines, see political party affiliation entry.• WITH AGES: Use a comma to set off an individual’s age. Example: Rob Cole, 52, attended the Traffic Expo. semicolon (;) • Use semicolons to separate elements of a series• WITH YES AND NO: Yes, I will attend the Traffic Expo.• WITH DIRECT ADDRESS: Vicki, I need help when individual segments contain materials that also must be set off by commas. Examples: The hearings completing the registration form. will be conducted in Washington, D.C.; Kansas City,• SEPARATING SIMILAR WORDS: Use a comma to Mo.; and Springfield, Mass. • Use a semicolon when a coordinating conjunction separate duplicated words that otherwise would be such as “and,” “but” or “for” is not present. Example: confusing. Example: What the problem is, is not clear. The package was due last week; it arrived today. Example: The package was due last week, but itdash (–) Put spaces on both sides of a dash. arrived today.• Use a dash to denote an abrupt change in thought in 27 a sentence or an emphatic pause. Examples: We will fly to the Cayman Islands in October – if I get a raise. Smith offered a plan – it was unprecedented – to raise revenues.

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONData Entry ProceduresThe following examples are guidelines to be used when entering data. All data entered into the database shouldbe upper and lower case. DO NOT USE ALL CAPS.Duplication of Records• Before creating a new record, you must search the database for all possible matches. Example: Bob Smith could be listed in the database as Robert Smith, Rob Smith, B. Smith or R. Smith.• Compare the company name and address closely; do not depend solely on the name. Example: Bob Smith could be the same as Robert Smith Mark Rite Lines Co. Inc. MRL Equipment Co. Inc. PO Box 50475 5379 Southgate Dr Billings MT 59107 Billings MT 59107PunctuationAll of the lines in an address should have the correct punctuation, with the exception of the last line containing theCity, State and ZIP code.Prefixes• Every record will have a prefix. Example: Mr., Mrs., Ms., Dr.• Exception: When the gender cannot be determined by the first name, the field may remain blank.Job TitleCompletely spell out the full title. If the person has a dual title, use a forward slash between titles.Example: Secretary/TreasurerSuffixSuffixes should be punctuated.Examples: Jr., Sr., II. III., IV., Ph.D., P.E., M.D.Company Name Line 1• Completely spell out the full name of the company. Example: IPS should be entered as Innovative Performance Systems.• All company endings are to be abbreviated and punctuated. Example: Incorporated = Inc.; Corporation = Corp.; Limited = Ltd.; Company = Co.; Limited Liability Company = LLC• If the company starts with “The”, it should be entered as “Wallace Co., The”.• Check the company’s website when in doubt.• When a company name is a state agency, city, county or township, use the following formats: – Virginia Department of Transportation = Virginia DOT* – City of Bloomingdale = Bloomingdale, City of – Township of Washington = Washington, Township of – State of California = California, State of – County of Stafford = Stafford, County of *DOT should be in all uppercase.28

ATSSA IDENTITY STYLE GUIDEData Entry Procedures (continued)Address Line 1• This field is used for the main company/individual address. This address can either be a street address or a POBox depending on information provided by the company.• If a company has a both a PO Box and a shipping (street) address, they should never be used together. Enterseparate addresses within the company's profile.• Post office scanning machines read the address from the bottom up. The machines read the city, state and ZIPline first, then the point of delivery line or the address line. The point of delivery (suite numbers or mail stops) andaddress line should be on the same line. If there are too many characters, Address Line 2 should be used.• When entering suite, apartment or room numbers in the database, also type Ste., Apt. or Rm. in front of the number.• Examples: INCORRECT CORRECT CORRECT as primary as secondary John Doe John Doe John Doe Head Huntsman Head Huntsman Head Huntsman 111 Wild Animal Dr Ste 1 PO Box 343 111 Wild Animal Dr Ste 1 PO Box 343 Wild Wood WV 22334 Wild Wood WV 22334 Wild Wood WV 22334 CORRECT LONG ADDRESS: >Name Jane Doe >Company Federal Highway Administration >Mail Stop or Suite >Address, Building, Room Number FHWA HRDS – O5 >City State Zip 6300 Georgetown Pk Bldg G Rm 3000 McLean VA 22102 Determining Address Hierarchy*: Primary Address PO Box Secondary Address Street Address/Shipping Address Tertiary Address Home Address *Each moves up in hierarchy if no other information is given. Example, if no PO Box, Street Address becomes Primary; if no PO Box or Street Address, Home Address becomes Primary. 29

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONData Entry Procedures (continued)Directional Indicators and Other Abbreviations• Directional indicators should be abbreviated with no punctuation. Example: SE = Southeast; NE = Northeast; SW = Southwest; NW= Northwest; N = North; S = South; E = East; W = West.• Other abbreviations for mailing addresses are as follows: Avenue = Ave. Expressway = Expy. Place = Pl. P.O. Box = PO Box Boulevard = Blvd. Floor = Fl. Road = Rd. Room = Rm. Building = Bldg. Highway = Hwy. Street = St. Suite = Ste. Center = Ctr. Lane = Ln. Turnpike = Tpke. Circle = Cir. Mail Drop = MD Court = Ct. Mail Stop = MS Drive = Dr. Parkway = Pkwy. City• Spell out the name of the city, with the exception of Saint and Fort. Example: St. Charles and Ft. KnoxStateUse postal standards for state abbreviations in the database.ZIP Code• All U.S. ZIP codes are numeric. When the last four digits of a ZIP code are available, enter them preceded by a dash with no spaces. Example: 11234-5678.• International ZIP codes are the exception. Example: N5V3R6 is a ZIP code in the UK.Email Addresses• Enter email addresses in lower case.• Addresses should have the @ symbol and a period in them. Example: [email protected]/Home Page Address• All Web addresses should start with www. Example: www.atssa.com• When used in the text of a communication, the www. should be omitted.Phone Numbers/Extensions/Faxes/Toll Free Numbers• Only numeric values go in the phone number/extension field.• DO NOT use parentheses.• Use only dashes between the area code and phone number digits. Example: 540-368-1701 US phone number. 540-368-1701 ext. 124 US phone number with extension. 800-272-8772 Toll free numbers, DO NOT place a 1 in front of number. 403-522-1234 Canada phone number. 011-44-345-34523 International numbers must begin with 011 followed by the country code, the three digit area code and then the local number.30

ATSSA IDENTITY STYLE GUIDEThe ATSSA Logo PMS 3275 XBlack Tagline Shows “X” depicting width of Approved logos road’s widest point can be found at s:\logos. The ATSSA logo is a two-color type treatment. The logo can be used with or without the tagline. Ideally the logo will be used on a white background for maximum impact and clarity. The logo will have a minimum of 1x-width white space around it (width of the center of the road at the widest point). exclusion zone X XX X In order to maintain legibility, minimum width of the logo with tagline lock-up is 1 inch. Minimum width of logo without tagline is 0.375 (3/8) inch. File formats n tiff: all professionally printed applications n eps (vector): all professionally printed applications n jpeg: Microsoft programs n gif: online usage 31

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONThe ATSSA Logo (continued) One-color options are ATSSA teal (PMS 3275), black or white reversed out of a solid background.50% tint (black) 50% tint (teal)32

ATSSA IDENTITY STYLE GUIDEThe ATSSA Logo (continued)Incorrect Use of LogoDo not alter the proportions of the logo in any way. When resizing the logo, make sure to maintain proper proportions.Do not add a shadow or other effects such as bevel or emboss. A shadowed logo is used on stationery only. Do notplace the logo on a busy, patterned background. 33

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONThe Foundation LogoThe Foundation logo two-color version is PMS 202 and black. It can also be reproduced in one color, either black orwhite reversed out of a solid background.The Foundation logo family also includes the Golf Classic logo and the Roadway Worker Memorial ScholarshipProgram logo.The Golf Classic logo may be produced in full color (green and burgundy) or grayscale. The RoadwayWorker Memorial Scholarship Program logo may be produced in black or white.34

ATSSA IDENTITY STYLE GUIDEATSSA Event and Member LogosATSSA Event Logos ATSSA Member LogoATSSA has a licensed ATSSA How To Conference Logo. ATSSA members may use the ATSSA member logo.ATSSA’s Annual Convention and Traffic Expo has a ATSSA PAC Logolicensed logo that can be used with or without the yearof the event. ATSSA’s political action committee, ATSSA PAC, has a logo. 35

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONATSSA Chapter LogosChapter LogosChapter names are incorporated in the ATSSA logo.Some chapters have created their own logos. California Chapter Heart of America Chapter Northland Chapter Texas Chapter Illinois Chapter Awareness Ribbon The awareness ribbon is in recognition of the men and women who have lost their lives in work zone accidents. Use PMS 021.36

ATSSA IDENTITY STYLE GUIDEColor PaletteATSSA’s corporate color is PMS 3275 teal. It should be used for business PMS 3275cards and stationery. It can also be used as an accent color on full-color CMYK 95C 0M 47Y 0Kcommunications, but it is used sparingly in small areas such as subheads, call to RGB 0R 172G 161Baction buttons and rules.For email templates or outside website design, the hex Hex #00B09Dcode for PMS 3275 is #00B09D.The primary palette includes the ATSSA swoosh colors that support the ATSSA brand. These colors can be combinedwith the generic or secondary colors.Primary ATSSA Swoosh ColorsMember Services Training Products PMS 3275 CMYK 95C 0M 47Y 0K PMS 021 PMS 7455 RGB 0R 172G 161B CMYK 0C 53M 100Y 0K CMYK 80C 53M 0Y 0K Hex #00B09D RGB 247R 142G 30B RGB 59R 115G 185BPAC/RSAF Meetings Foundation PMS 185 PMS 202 CMYK 0C 91M 76Y 0K PMS 429 CMYK 0C 100M 61Y 43K RGB 239R 62G 66B CMYK 3C 0M 0Y 32K RGB 152R 0G 46B RGB 176R 183G 188BSecondary Colors Common Second ColorGeneric PMS 4535 PMS 625 CMYK C5 M7 Y32 K10 CMYK 56C 0M 44Y 33K RGB 207R 196G 147B RGB 78R 145G 122BAll colors are shown at values of 100 percent. To achieve paler tones, it is also possible to use tints of these colors asdemonstrated here:PMS 7455 PMS 7455 PMS 7455 PMS 7455 PMS 7455 PMS 7455 PMS 7455 PMS 7455 PMS 7455 PMS 7455100% 90% 80% 70% 60% 50% 40% 30% 20% 10%ATSSA Convention and Traffic Expo color paletteTogether with the Meetings and Conventions Department, the designer may establish a separate and unique colorpalette for each Convention and Traffic Expo. 37

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATIONImageryPhotography is a powerful and dynamic addition to our communications. Our values are reflected inthe images we choose. They should convey real peopleand situations. They should feel warm and naturalrather than staged. Only use images that are relevantand add value. Ensure the content does not alienate orstereotype.Images can be produced in full color, monotoneor grayscale. When used in printed materials andpublications, photos must be at least 300 dots per inch(dpi) at actual size and should not be sent in a Worddocument. Images for the Web and PowerPoint shouldbe 72 dpi at actual size.File formatsn tiff: (CMYK color) all professionally printed applicationsn jpeg (high resolution – 300 dpi): (RGB color) Microsoft programsn jpeg (low resolution – 72 dpi): (RGB color) Web and PowerPoint usagen eps (vector): all professionally printed applicationsGenerally, clip art does not convey a professional imageand should be avoided.38

ATSSA IDENTITY STYLE GUIDETemplatesTemplates make your job easier. Choose a template style that works for your project. Based on these guidelines,select the photos and colors that best fit your publication.Brochures and Booklets 9x8 8.375 x 10.8755.375 x 8.375 9 x 12 text slide with bulletsPowerPoint slides 9 x 16 text slide with bullets 39title slide title slideNewsletter and E-NewsletterCurrently under development.

AMERICAN TRAFFIC SAFETY SERVICES ASSOCIATION American Traffic Safety Services Association 15 Riverside Parkway, Suite 100 Fredericksburg, Va. 22406-1022 Phone: 540-368-1701 Toll Free: 800-272-8772 Fax: 540-368-1717 www.ATSSA.com ©2012 American Traffic Safety Services Association