DVG40223: GRAPHIC DESIGN STUDIES LECTURER NAME: Pn Rosmarwati Binti Abd Rahman STUDENT NAME: Farah Nur Nabilah Binti Zulkifli MATRIX NUMBER: 19DRG19F1026 CLASS: DRG4A2
SHEILASHAARI TRADING 15, Jalan Bestari, 34200 Parit Buntar, Perak
01 CONTENTS 03 Company 02 Moodboard Background S.W.O.T (Strenght, Weaness, Opportunities, Threat)
01 Company Background
COMPANY BACKGROUND ● The company was established in 2013 in Melaka ● The business for Sheilashaari's company is to sell Muslimah clothes online and also in boutiques. ● Each design released by this company has its own identity because the design is an idea from the owner himself. ● The owner of Sheilashaari has taken the initiative to return to the village and open a new business in Parit Buntar, Perak in 2018.
02 S.W.O.T (Strenght, Weaness, Opportunities, Threat)
STRENGHT
• Has the latest designs that are able to meet every demand from all groups from children to the elderly, the cut used is also very suitable regardless of body cut
WEAKNESS
• the use of the same material and the use of the same color for each design in Sheilashaari indirectly makes customers easily feel bored with the material
OPPORTUNITIES
• opening job opportunities to young people in Parit Buntar, Perak as the company is growing and needs many employees in the coming year
THREAT
• design development of each shirt to meet the needs of customers • market opportunities to face competitors • a sudden increase in new brands
03 MOODBOARD
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