Lyons Brochure

Wholesale Grocery Distributor for Convenience Store Retail & Food Service



REVENUE THE REVENUE MAXIMIZING MAXl2 EXPERIENCE MAXIMIZER PHASE ONE We ADD VALUE PHASE PHASE ONE & DRIVE GROWTH for the customers TWO NEEDS PROFILE we serve while delivering an “We DELIVER what you need” exceptional • Discover your wants & needs customer • Site Visit & Review experience. • Obtain Retail Scan Data when Available • Foodservice Evaluation • Technology Assessment • DOS: Dangers/Opportunities/Strengths PHASE TWO MARKETING NAVIGATOR “We DELIVER Data Driven Results” • Data Analysis R.O.A.R. [Revenue Opportunity Audit Report] (see sample on the next page) • Right Products / Right Place / Right Price • MAX12 Membership • Marketing Advantage Monthly • Store Branding & Promotion PHASE PHASE THREE THREE STRATEGIC ROLLOUT “We DELIVER Revenue Generating Change” • Lyons Support Team Introductions • Delivery Schedule: Optimized Scheduling • Merchandising: Strategy, Scheduling & Implementation • Foodservice: Personalized Foodservice Consultant • Technology: Customized to meet your needs PHASE PHASE FOUR FOUR RELATIONSHIP EXPANDER “We DELIVER on Your Future Growth” • Year One is only the beginning. We will continue to find ways to maximize your success. • Bi-Annual Review – R.O.A.R. Analysis: Determine what is working and how we can continue to maximize your sales – Year over Year Revenue Review • Tradeshow • Partnership Conference • Golf Tournament

R.O.A.R. REVENUE OPPORTUNITY AUDIT REPORT The Total Annual Estimated Revenue Opportunity based on actual store data for the XYZ chain is as follows: Name Total TOTAL ANNUAL #830 Sample City $22,714.19 ESTIMATED REVENUE #525 Anytown Auto Truck Plaza $18,464.88 #627 Russo Team $17,848.25 $163,503.88 #418 Illinios Road $15,540.03 #906 Hometown $15,456.97 S A M P L E#723 South Market $13,000.00 A N A L Y S I S#325 Deepsouth $12,888.13 #301 Chazez $12,706.56 #826 Tommy Road $11,595.23 #233 Seven Points #511 Fiveway North $9,519.30 #104 Brick House $7,841.61 $5,928.73 Total Annual Estimated Revenue $163,503.88 Figure 1: Summary of Total Estimated Revenue Opportunity for XYZ chain The calculation method for the Annual Revenue Opportunity of each store is as follows: • The YTD purchase data provided to Lyons was cross-referenced against a market driven preferred product mix to determine product voids at each store within the XYZ chain. • Each item on the preferred product mix is assigned an Annual Estimated Revenue Opportunity based on item sales performance across top Lyons Customers. • The calculation of Annual Estimated Revenue Opportunity per item is: • Average Yearly Units Sold x Average SRP (with 40% markup) = Annual Revenue Opportunity Description List Average Yearly SRP Annual Revenue Opportunity BIGS SEED VLASIC DIL 5.35Z EACH Nuts and Seeds 119 2.09 $ 248.68 PLANTER TRL MX CHC NUT 6Z EACH PLANTER DELUXE CASHEWS BX/12 Nuts and Seeds 62 3.59 $ 222.77 DAVID SUN SEED RANCH 5.25Z EACH PLANTER CASHEW SLTD BX/18 Nuts and Seeds 79 2.59 $ 205.13 PLANTER CASHEW HNY RSTD BX/18 DAVID SUN SEED DILL 5.25Z EACH Nuts and Seeds 109 1.79 $ 195.60 PLANTER CASHEW SLTD 3Z EACH PLANTER CASHEW HNY RSTD 3Z EACH Nuts and Seeds 119 1.49 $ 177.99 BIGS SEED RANCH 5.35Z EACH REESE SNCK MIX 2Z BX/10 Nuts and Seeds 114 1.49 $ 169.71 BIGS SEED OLD BAY 5.35Z EACH 87 PLANTER TRL MX FRT NUT 6Z EACH S A M P L ENuts and Seeds 60 1.79 $ 155.36 PLANTER DELUXE NUTS MIX BX/12 59 PLANTER ALMOND SMKD BX/18 Nuts and Seeds 66 2.49 $ 149.13 A N A L Y S I SNuts and Seeds 2.49 $ 147.17 Nuts and Seeds 2.09 $ 138.91 Nuts and Seeds 57 2.29 $ 130.24 Nuts and Seeds 62 2.09 $ 129.75 Nuts and Seeds 36 3.59 $ 129.08 Nuts and Seeds 50 2.39 $ 120.46 Nuts and Seeds 63 1.89 $ 119.84 Figure 2: Product Data Sample from Nuts and Seeds category • The value of each void item across all categories is summed to produce an Annual Revenue Opportunity per store • Note: Due to the e ects of intra-store product cannibalization, we assume an industry standard of 80% of the Total Annual Estimated Revenue is attainable.

REVENUE MEMBERSHIP MAXl2 MEMBERSHIP BENEFITS: MAXIMIZER TWO EXCLUSIVE PROMOTIONS every month Marketing Advantage Monthly The absolute LOWEST OFFERED PRICE on MAX12 promotional items. • Includes: Exclusive manufacturer support for MAX12 members MONTHLY SIGNAGE KIT Supporting Promotional Items • Helps customers promote & sell monthly MAX12 programs NO COST to Join – Yearly Membership EXCLUSIVE MAX12 MEMBERSHIP PRIVILEGES • New Items Sample Packs • Members Only Pricing on select items in the MAM • Pre-show Access 1-hour prior to show opening • Preferred Event Check-In • Exclusive Special Event Raffles/Giveaways • Bonus Point Multipliers in our Paw Points Loyalty Program MAX12 DEALS MAX12 PRICING

OUR CORE FOCUS OUR PASSION: We exceed customer expectations by being the best and doing our best every day. We work to MAXIMIZE YOUR POTENTIAL. OUR NICHE: We ADD VALUE and GROW REVENUE for the customers we serve.