The Management Review June 2022

Editorial Committee Mr. Sankara Venkata Krishna Prasad, Life Member, Convenor-International Desk, Convenor-AIMA Coordination, Co-convenor - Membership Engagement & Services Dr Ravi Kumar Jain, Life Member & Secretary Mr. K. Chandrasekhar, Member & Jt Secretary Prof Mahesh Kumar Soma, Life Member, Convenor - Research & Surveys & Quiz Prof. A. R. Aryasri, Life Member Mr. Suresh Kochattil, Advisor & Media Professional Mr. P. Rajendra Krishna Prasad, Life Member, Convenor - Young leaders & MSME /Co Convenor Women Development Mr. Nugur Devendar Reddy Life Member, Former Editor Mrs. Geeta Mallikarjunan, COO

PRESIDENT'S MESSAGE Kavitha Rajesh and we have got the highest nominations then provide the kind of work that best President 2021-22 ever received till date. We wish each and leverages those strengths. Hyderabad Management Association every nominee, all the very best and thank them for the time and efforts taken to Management is much more than what Hyderabad Management Association has submit the nominations as per our format. managers simply do to get work done been ensuring to bring about a holistic through employees. Today, we can outlook to our programs covering all The financial year is coming to a close and manage ourselves, our time and many aspects for our members as well as to so is our AIMA report for the year – which other activities that may not require one have a futuristic approach. ends on 31st March, 2022. We have done to have a formal managerial role. This is reasonably well as far as collaborations why today, the function of management, We have our convenors as well as our and meetings are concerned. We are as distinct from the role of the manager, MC members who work to bring about looking ahead to have our Award’s Nite has become everyone’s business. the best speakers/panellists so that the shortly. topics which we have are contemporary in The truth is that the role of the nature and interesting to our audience i.e. Today HMA is looking to bridge the gap “manager” is only a particular application each of you. between management and managers. of management, not the whole story Efficient management leads to better of managing. A broader perspective We are glad that our members find them economical production which helps in avoids the negative connotations so interesting since the past months, we turn to increase the welfare of people. commonly attributed to management, have observed that the programs have Good management makes a difficult task such as controlling and restricting people. good turn out as far as participation and easier by avoiding wastage of scarce Moreover, employee engagement, interaction in our programs. We request resource. It improves standard of living. especially with respect to innovative you to keep up the momentum. knowledge workers, cannot become Our Award Nominations have been closed Management has now become the a reality until we move beyond our way of life for many. Be it time, money industrial-age definition of a manager. or resources, it is when managed efficiently wastage is minimal. The I measure my own success role of management in the society is as a leader by how well the critical in human progress. It serves to people who work for me improve standard of living of all people, succeed through effective utilisation of human and material resources by designing job — Maria Shi structures that provide opportunities for self-expression and initiative which provides human satisfaction. Modern managers help employees find motivation through coaching. They help identify their motivation and strengths. Managers CONTENTS Hyderabad Through Resurgence of Indian Management the Eyes of Kingshuk Nag Kingshuk Nag, Former Resident Editor, Ramesh Vemuganti Times Of India Hyderabad, Advisor-HMA 1 0 Past President, Advisor-HMA, Corporate President’s Message 2 Productivity & Hr Consultant and The Editor’s Desk Facultytrainer, CEO Coach 20 Mr. Sankara Venkata Krishna Prasad Editor  Online Grads Quizz 12 Healthcare Goes Digital Suresh Kochattil, Senior Journalist, 3 Business Quiz – 22nd Edition, Advisor HMA  23 February, 2022 14 Poultry Industry Management and the Emotional Intelligence as \"Impact and Challenges of Omicron Way Forward Tool to be Successful In Leadership 15 Suresh Chitturi Rayudu (3rd Wave of Covid 19)\" 25 Vice Chairman & Managing Director - Srinivasa Farms4 Unconventional Skills for Harnessing The Last Mile for Water 28 Uncertainty16 HMA Reaches Out to the 29 The Story of Marut Drones International Fraternity M. Somasekhar, Former Associate Editor, The Hindu Business Line Hyderabad, Challenges And Impact of Work From Team HMA - 2021-22 31 Advisor-HMA6 Home17 Impact Leadership 8 Gastroenterology - Managing Liver Feedback: There is nothing like honest Dr. Sethu Babu feedback. We request you to go through this ESG Framework- SEBI and 9 Senior Consultant In Gastroenterology And issue of The Management Review and give us the New Order Hepatology Krishna Institute Of Medical your suggestions on how to improve the design Sciences, Hyderabad, Life Member - Hma18 and content of the same. You can email us on : [email protected] 2 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Editorial THE EDITOR’S DESK Greetings and Best Wishes to all • HMA members making a mark the readers of The Management in their respective fields…(more Review. to come in the future editions) We are glad to bring final issue, The industry readiness program Mr. Sankara Venkata Krishna Prasad a consolidated one of the HMA’s version-III had its moorings with Editor newsletter for the current year all girl students with 50 students The Management Review 2021-22 participating and acquiring skills for industry. Editorial Committee In this edition, we have multiple programs of various committees The most sought-after Annual Mr. Sankara Venkata Krishna Prasad, covered. I would say this is one of Awards were given away in June Life Member, Convenor-International Desk, the programs-packed-year for HMA 2022. Convenor-AIMA Coordination, Co-convenor - as the curtains come down on this Membership Engagement & Services year while new vistas open for Various committees including 2022-23. Women Development, Youth Dr Ravi Kumar Jain, Leaders, Social Impact, MSME, Life Member & Secretary Additionally, we have in this International, MDP, FDP, SDP edition, supplementary issues did their bit in conducting various Mr. K. Chandrasekhar, consisting of programs virtually which were Member & Jt Secretary broadcasted live on Face Book • Industry Readiness Program (excepting MDPs) Prof Mahesh Kumar Soma, conducted Life Member, Convenor - Research & The video conferencing facility Surveys & Quiz • 49th HMA Annual Awards at the HMA office has now Prof. A. R. Aryasri, function held Life Member  Mr. Suresh Kochattil, https://twitter.com/hydhma Advisor & Media Professional   Mr. P. Rajendra Krishna Prasad, https://www.facebook.com/HyderabadManagement/ Life Member, Convenor - Young leaders & MSME /Co Convenor Women Development   https://www.youtube.com/channel/UC9Ejy1Z3kng4kibICNvZzWw/featured Mr. Nugur Devendar Reddy Life Member, Former Editor  https://www.linkedin.com/company/hyderabad-management-association---india/  www.hmaindia.net for HMA Membership: http://hmaindia.net/membership  Mrs. Geeta Mallikarjunan, for AIMA Membership: https://www.aima.in/aima-membership/memberships/aima-membership.html COO  HMA Annual Awards :www.hmaindia.net http://www.hmaindia.net/assets/frontend/hma_awards_2021-22/HMA_Annual_Awards_Brochure_2021-2022.pdf HMA Events S.No Date Venue Committee/ Topic Speakers Timings Association 1 06-06-22 Virtual Convenor with MDP/ How to Handle Mr. Emmanuel Gosula 10:00am 2 07-06-22 Virtual Dr. Renuka Conflict Senior Resource Development Manager to Sagar Management in an EPAM Systems 1:00pm Organisation International Mr. Baba Kishore Mutta 10:30 HMA, SIBM & Desk/ India's Act East Founder, CEO am to Lions Club of Mr. Sankara Policy- Possible Ealkay Consulting 12:30pm Hyd Venkata Collaborative Krishna modes in Industry Ms. Sujata Kolekar- Sr. Director, Capgemini, Pune Prasad and Academia- Mr. Tomio Isogai- Freelance Advisor in Indo- Japanese Japan, Korea, Relations, Director, Kansai Japan India Cultural Society Taiwan- their Prof. (Retd.) Vyjayanti Raghavan- Centre for Korean Sustainability Studies, Jawaharlal Nehru University, New Delhi Dr. Eunjoo Lim- Director, Indo Korean Centre, Pune Ms. Jennifer Makhecha- Chairperson, Taiwan Chamber of Commerce, Mumbai, Maharashtra, India Ms. Ling Ling Wu- Mandarin Teacher, Pune Moderated by: Mr. V. Srinivasa Rao (VSR) Chairman & MD, BT & BT Managment Consultancy Pvt. Ltd THE MANAGEMENT REVIEW 3

Editorial on employability of students of both on academic and industry general degree & management segments. The Canadian Trade been upgraded with those of us thanks to the efforts of our life Commission meet has resulted volunteering in person find the member Shri VLVSS Subba Rao in HPS and CICE tying up with ease in its presentation. This has addressed by Commissioner of HMA as the facilitator thanks helped editorial team also for a Collegiate Education,GOTS ; mainly for Shri Shyam Mohan faster and easier retrieval of the Integral practices of yoga and Anantula, Past President HMA and links and the proceedings for The ergonomics for effective training Chairman, Hyderabad Public School Management Review. was another to be featured, Know Society for his proactions for this your personality and choose your collaboration. June is also the month for the right career using Myers & Briggs customary elections to the type indicator MBTI (This was a Editor’s Interviews managing committee of the past program that we missed to association with 5 members retiring cover), Consumer is King – Know 1. Interaction with Air Vice Marshal by rotation and new candidates your rights &remedies/pandemic Jonnalagadda Rajendra, AVSM winning making their way into the induced VSM Judge Advocate General committee. After 2 years of virtual, (Air) https://www.youtube.com/ this year is going to be a physical MSMEs Smart Digital watch?v=tthOp_uTk_Q&t=15s election. Manufacturing practices for SME sector in the global digitalisation 2. Softnet's CEO Shri Shailesh The Main Edition consists of the era by Dr.GChandramohan Reddy , Reddy spoke about various following: Curtain Raiser on Entrepreneurship media management initiatives Readiness Program by Shri both from his current position of Featured articles covered the areas Shailendra Goswami, Opportunities Telangana Government and his of STEM Education for economic for entrepreneurs who are next past professional track record. progress by HMA life member gen agriculturists by HMA Past https://www.youtube.com/ Dr.Alaparti Sudersana Kumar, President, Siva Kumar Surampudi, watch?v=t1mTCryVAzc&t=266s Doctor C covered as part of yet Latest trends in web designs and another successful start-up by digital campaigns for promotions 3. Interaction with Shri T.S.Rama Somasekhar, Atmanirbhar Bharat in by Mrs.Vani Madap, our website Krishna, Dy Director General Defence sector by Suresh Kochattil, administrator, A panel discussion (Engineering), Doordarshan Hyderabad from Kingshuk’s view on Creating a vibrant start up Kendra, Hyderabad on point, Rajasekhar Kandepu, HMA ecosystem, Broadcasting Management Life Member depicts a Change https://www.youtube.com/ Mananagement and the leadership Women Development 360 watch?v=Yez-Rr-vFmQ&t=207s Co-dependency, Dr.Chetan’s Degrees psychological wellness Business Quiz bringing in the tinge by Dr.Vasuprada Kartik, a panel 4. Shri K.Narasimha Murthy, needed. discussion on women who walk Cost and Managment the talk-Break the Bias through Accounts Professional on Risk Lecture meets covered have collaboration; Cancer & Treatment Management for the Issue of practical implications of Union by Dr.Geetha Nagasree The Managment Review but it Budget presented, Pivots for is at the technical desk editing Career success unleashing including Young Leaders Committee 21st stage and would appear in the book review, another book review Century work skills by Viveck coming issues. lecture meet is of AIMA’s Sunil Varma, New Age Branding by Kant Munjal under HMA and ISB Bhavya Phatak, A word of gratitude collaborate, another occasion where two book releases and Social Impact Desk with its Respected readers, I on my a panel discussion on the ever rainwater channelisation in ZPH personal behalf as the editor and on relevant Sustainable Development School supported by Cyient behalf of the editorial committee Goals, more now than ever bringing Foundation by Kalpana Ramesh, have enjoyed interacting with in conglomerate of SIBM, SCMS, The Injured Industrial Worker-Early various contributors and express AIMS, Lions Club of Hyderabad Quality Treatment by Dr.Swain our grateful thanks to all the Sustainable Development Goals convenors of various committees, and HMA at SIBM, Hyderabad International Desk A panel all the columnists and also to the campus, courtesy its Director discussion on understanding trade HMA leadership for their help Dr.Ravi Kumar Jain, Transitioning opportunities in different countries and guidance in the process. We from Traditional Business – Investment & Opportunities; would be missing in our duty if we Management To Digital Business. Another panel discussion on 3 don’t place on record the technical countries viz. Japan, Korea & support given by M/s.Active MDPs were silverlined with a Taiwan with India trying to find Ads Mrs. N V Lakshmi & DTP’s GOI sector skill councils by a and bond synergies to collaborate technical expert Mr.Narender who round table conference (physical used to comprehend quickly meet at a local hotel) focused 4 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Featured Article STEM EDUCATION FOR ECONOMIC PROGRESS Concept: STEM-based education focus on Dr. Alaparti Sudarsana Kumar. In an increasingly competitive world, hands-on learning with real-world Corporate Productivity and HR it has been proved that invention, applications helps to develop a Consultant & Trainer. development, and profusion of new variety of skill sets. technologies through science and science as the vehicle for modernity technology are the fundamental By incorporating inquiry based and development in independent source of economic progress. STEM principles and an highly adaptable India, as well as the difficulty education is expected to facilitates framework to suit students of in integrating this vision with this . various needs, STEM helps to traditional practices of its citizens. STEM education is the study of foster a love of learning. Science, Technology, Engineering, STEM coursework challenges and Mathematics . It’s the way we Each STEM component brings a students to think critically and teach people to innovate, solve valuable contribution to a well- come up with their own solutions. problems, and become the leaders rounded education and in-depth of the next generation. understanding Talent gaps in STEM education: STEM education is a concept driven A recent study defines following approach that will strengthen STEM education helps students talent gaps facing STEM education; students analytical knowledge, up for a career in lucrative problem solving abilities, and would and interesting fields, it helps Fundamental skills gap. The study help them pursue excellence in children develop new skills and discovered that graduate students different fields of these subjects. ways of thinking, resilience, and of these careers do not develop the STEM skills refer to the individual problem-solving skills. necessary skills that the jobs of the skills needed to do science, future will demand; STEM jobs will mathematics, and engineering, and STEM education helps teachers require fluency in cognitive skills, those needed to use technology more versatile, confident and more critical thinking, the resolution of effectively .STEM embraces the comfortable in using and leveraging complex and creative problems, and 4 C's identified as key in 21st technology in their teaching. the ability to adapt –In addition to Century education i.e, Creativity, the curriculum that is traditionally Collaboration, Critical Thinking, and STEM education gives people skills studied. Communication. STEM Themes that make them more employable cover areas like, Aerospace, Energy, and ready to meet the current Belief gap.: According to the Engineering, and Robotics. labor demand. It encompasses the study young people have the whole range of experiences and misconception that these careers Benefits: skills are too difficult. On the other The focus on logical thought hand, they believe that only a few processes and problem-solving STEM education creates critical industries hire graduates in these allows students to develop mental thinkers, increases science literacy, fields of study. habits that will help them succeed and enables the next generation of in any field. innovators. Innovation leads to new products and processes that sustain our economy Soft skills needed to be successful in STEM education: Ability to adapt to change A commitment to lifelong learning. Good communications skills. Creative thinking. Challenges : Many complex factors have influenced STEM education in India. These factors range from unique historical influences due to colonialism, to the belief in THE MANAGEMENT REVIEW 5

Post-secondary education gap: Mentoring that encourages the different audiences, that eradicates Researchers estimate that by study of these fields of knowledge misconceptions about STEM 2020, 65% of jobs will require in all educational levels. education. higher education credentials and Equip teachers with training and proficiencies. However, only 35% resources necessary to teach this Way forward: of US population hold a university type of subjects. degree. Technology has made its way into Job evaluation of aptitude, skills just about every vital industry Geographic gap. Economic growth and credential requirements to like, Education, Healthcare, centers are often far from qualified cover positions. Manufacturing, Transportation people seeking employment or Creation of advertising through etc which are more reliant on away from population centers. different channels, and for technology and on innovative people in STEM roles. Specialized Demographic gap: There is roles are becoming increasingly disproportionate participation in important, and we can only STEM jobs based on gender, race create and fill jobs like these and low-income population. in vital industries by ensuring that all students receive a well- Proposals for transformation : rounded STEM education and are encouraged to pursue these fields. The report proposes to improve professional and organizational As STEM education is going to practices through: be vital for preparing students to be successful in their careers, Increasing the training and it should be integrated in to knowledge of STEM subjects in education system. Blending STEM primary education. education with the arts will help students develop both hard and Constant updating of educational soft skills, ultimately making them programs at the pace demanded by more adaptable and prepared to the labor market. enter any field of their interest. Our economy and future depend The promotion of experience- on students’ interest in these vital based learning in classrooms and fields. workplaces. In the world where young people feel that the future is no longer a promise but a threat, and science and technology are sources of fears and global problems, a challenging task for education is to support students in imagining a future for the world and for themselves. STEM education can support young people in projecting themselves into the future as agents and active persons, citizens and professionals, and open their minds to future possibilities. 6 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Featured Article - Startup Stories MANSI GANDHI: Doctor C IS THE RIGHT PRESCRIPTION Doing business is in their genes. father owned a chain of hospitals M. Somasekhar Hence, for Mansi Gandhi venturing in Hyderabad called CDR Hospitals Former Associate Editor, into a startup was like ‘fish taking and came with the domain The Hindu Business Line Hyderabad, to the water’. But, the journey to expertise. Advisor-HMA establishing Doctor C, a steadily growing company was nowhere “We started DoctorC with his key ingredients required for near smooth. healthcare expertise and our entrepreneurship. In a way the software engineer- tech background. Unfortunately, turned-serial entrepreneur was Neehar’s father passed away about Her first entrepreneurial venture third time lucky. Her first two a year into the venture”, recalled was WebMynx. It built apps ventures failed to take off for Mansi. for iPhone and iPad. The most different reasons. But, overcoming important one being the Soundbox mistakes and getting the right team Incidentally CDR hospitals started for Youtube, an iPad app that ensured that Doctor C, launched in by Dr C Dayakar Reddy in the late collects free music from across the 2014, not only stayed the course 1980’s is among the the very first internet. but started growing. Headquartered corporate hospitals group with in Hyderabad, the company has advanced diagnostics and multi And while being in the Silicon expanded its presence into 10 speciality features to be started in Valley, she along with her husband cities across the country. Hyderabad. Neehar, launched Sleepyhead in DoctorC offers end-to-end San Francisco. The startup was diagnostics (from blood tests to Mansi Gandhi studied in Vidyaranya involved in creating several iOS MRI scans), by having home service High School. She went to the apps and also short films. through its own lab technicians and Dubai Campus of BITS, Pilani for a partner network of labs for walk- her engineering degree. From The next venture was Shoutt- A in’s. Customers can also purchase there, in 2007 she went to Cornell location based application which their diagnostics from DoctorC. University in the US to do her helps people with their needs and Master’s in Computer Science. problems of daily lives. ‘If you need The Beginnings: something, you just shoutt that out’, Doctor C is the brainchild of Her stay in the US was roughly was the driver to find and provide three software engineers—Mansi, about 5 years from 2008. Mostly in answers to people’s needs, of the Neehar and Karan. Interestingly, the Silicon Valley area of California. firm. Her role was Chief Operating none of them had any experience She also worked as senior Officer (COO). in healthcare. However, Neehar’s applications engineer at Oracle in San Francisco. Serial entrepreneur & Failures: But, since her calling was in After an exciting, experimenting entrepreneurship, Mansi Gandhi and learning phase in the Silicon retuned to Hyderabad in 2013 and Valley Bay Area, Mansi Gandhi and joined Wings Infonet Ltd ( a family Neehar moved back to Hyderabad. run venture by Mr Ajay Gandhi, noted Chartered Accountant In a way she seems to be fourth and one of driving forces behind time lucky or more appropriately Manthan, the discussion forum successful with the progress of of Hyderabad ) as promotional Doctor C so far. In her own words, sales executive. Here she learnt “ My last couple of companies the ropes of sales, technology, taught me the classic mistakes HR and financial management— THE MANAGEMENT REVIEW 7

Featured Article - Startup Stories Contd... - both at work and at home, she In the healthcare sector itself, added. online consultancy, telemedicine, home delivery of medicines and of startups. My first company Funding for DoctorC was tough home testing picked up. From failed due to co-founder conflict. but we managed. Initially, it was an employee strength of 150 in In the second company, we built self funded and then our families February 2020, DoctorC has grown a product without looking for and later investors. Back in 2014, to 400 by February 2022. a product-market-fit and with finding angel investors or Venture To summarise the most important no monetization strategy”, she Capitalists (VCs) in Hyderabad was learning from the startup ventures, recalled. a challenge. I’m glad to see that the Mansi Gandhi says, “Working ecosystem in Hyderabad has grown backwards from customers, having When it came to DoctorC, multifolds and is very supportive of a great team, and a focus on “This time around when we built young entrepreneurs now. building the best technology are DoctorC we were very careful key to scaling a startup in today’s about the founding team, about The setting up of the T-Hub, WE- world”. building a product that customers Hub, the liberal industrial policy of actually wanted, and with proper the Telangana State government, By following these parameters, monetisation”. She is the COO and the support for startups and DoctorC wants to become the leads operations, sales and partner more and more VCs, PEs ( private largest and most consumer friendly relations. Over the years the equity)and HNIs ( High Networth diagnostics company in the company has expanded from being Individuals) etc looking at ventures country. The nest few years will be Hyderabad centric to 10 cities, from Hyderabad in the past few on consolidation and expansion in including Bengaluru, Chennai, years have improved the situation existing locations. The goal is to Mumbai, Delhi, Ahmedabad, considerably. emerge as a high quality, healthcare Gurugram, Vijayawada, service provider in the long run, Visakhapatnam. On the market, strengths and says Mansi Gandhi. competition, She says “Diagnostics On the support from family, Mansi is a fragmented market. There are Gandhi says “ For our family, a lot of providers but very few starting a business came naturally. accredited players. We focus on There was a tremendous amount being customer centric and use of support and guidance from my technology to create high quality father when we decided to start customer experiences”. DoctorC. I was fortunate to have both his and my father-in-laws The competition is also growing guidance, especially through the with many big hospitals, healthcare early years since it set us up on the companies and startups emerging right path”. in the area. There is a huge demand and need for technology to serve the consumer more efficiently. “All the incumbent players and online healthcare companies can be considered as our competition”, she says. Another big plus point was that COVID19 & Learning’s: she came from a very liberal family that didn’t differentiate between The initial lockdown and her and her brother - whether in uncertainties due to COVID19 education or decision to start a hit the company. However, with company. Additionally i was lucky the growth of online healthcare to find and marry Neehar, who delivery business too picked up. views life from the same lenses as DoctorC also provided online me and is an equal partner in life consultation to CoViD patients from experienced pulmonologists. 8 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Featured Article WHY ATMANIRBHAR BHARAT IS IN DEFENCE SECTOR IS MAKING NEWS On 17th May 2022, Defence is to eventually produce 90% Suresh Kochattil Minister Rajnath Singh launched equipment of the country's defence Senior Journalist, Advisor HMA two indigenous frontline warships requirements in the country itself. - Surat, a Guided Missile Destroyer growth. Clearly, outsourcing and Udaygiri, a Stealth Frigate The government push for aerospace production to India is at the Mazagon Docks Limited, maximising purchase of indigenous an attractive proposition for global Mumbai. military equipment, with strict OEMs now. non-deviation norms, has resulted This news would have gone on to in the armed forces spending 64% The total defence capital outlay in be largely unseen and unheard, but of their capital outlay for 2021-22 2021-22 was Rs 1,13,717.58 crore. for the fact that ‘Surat’ is the fourth on indigenous products. The next The 'indigenous to imports' ratio was Guided Missile Destroyer of P15B move is to set a target of 68% about 64:36. Going ahead, sources class, while ‘Udaygiri’ is the second for the coming financial year. The said, the attempt was to seek a raise Stealth Frigate of P17A class. Both Army, for instance, has spent 72% to a little over Rs 1,17,400 crore were built during the pandemic and funds on indigenous purchases, with a clear commitment to target the Russia - Ukraine crisis. One of but its utilisation of funds was an 'indigenous to imports' ratio of the largest exporters of defence proportionately less efficient 68:32. equipment for decades, India is compared to the Air Force and the now seeking to get the big defence Navy. Among them, the Navy's While these will be working targets, equipment manufacturers and indigenous billing stood at about the defence ministry has made it Original Equipment Manufacturers 65.9%, while the Air Force was clear that any purchase beyond the to start their production units in the lowest at 59.2%. which was agreed 'indigenous to imports' ratio India. understandable since Rafale was will require a detailed justification, one of the biggest imports in the which requires special approval of last two years. the defence minister. In a fresh impetus to Atmanirbhar It is estimated the Indian Aerospace The import bill of the Air Force Bharat Abhiyan, India has started & Defence market will be worth remains high given the payments indigenous production of 108 $70 billion by 2030. Much of this underway for Rafale fighters, military equipments, including growth stems from two aspects. its ancillary equipment and the complex defence systems. The The first is the 2020 Defence S-400 air defence system which vision is one of self-reliance in Acquisition Plan aligned to we sourced from Russia. Moving the defence sector and the aim Atmanirbhar Bharat to strengthen ahead, the government has taken a defence production capabilities. strategic call to reduce dependency The second is that India is slated on foreign suppliers. In the recent to become the biggest market for 2+2 meeting with Russia, which commercial aircraft, soon. Both will is our principal source for military be the major drivers for Aerospace equipment and spares, the Indian and Defence activity even as the side made it clear that the future Make in India Programme spurs THE MANAGEMENT REVIEW 9

Featured Article of ‘Aatmanirbharta’ and the carrier companies have chosen cities like will increase India’s reach from the Hyderabad for manufacturing of the relationship lay in Moscow Indian Ocean to the Pacific and and have enabled the creation of investing in Make in India projects. Atlantic Ocean. The commissioning over 1,000 MSMEs and micro- The AK-203 rifles in Amethi and of ‘INS Vikrant’ which was built by enterprises. The availability of the BrahMos model is being cited Cochin Shipyard, will be a golden highly skilled workforce has also as another way forward. Infact, moment in the Indian defence been another major strength of the India has just concluded its first history. city’s ecosystem that is attracting BrahMos export deal with the industry. Philippines. The complete phase out of exports This move would raise the bar of in defence sector, especially in With the opening up of missile India’s defence capability. Various hi-tech items is proving to be a system, the private sector has seen defence projects, including the challenge. It’s here that the role several new missile orders coming BrahMos unit in Lucknow, are of private sector will change the their way. There is also a lot of being fast-tracked, adding that entire game. The defence sector activity happening in the anti-drone the ministry was committed to manufacturing for long has been space, where the ‘kill’ portion is lend its full support to the defence the domain of public sector units done in the laboratories of private production and reduce dependency and the entry of private players like companies in Hyderabad. on imports. Tatas, Reliance, Mahindra, Adani, It’s to be appreciated that the Kalyani Rafael Advanced Systems, The push for domestic manufacture Indian Navy has always been at Larsen and Toubro, Ashok Leyland, is in line with the government of the forefront in ensuring self- Alpha Design Technologies Pvt Ltd India’s policy to tilt the 'indigenous reliance through manufacturing of among others, is providing a huge to imports' ratio decisively in indigenous ships, submarines etc. fillip. favour of indigenous equipment, Joining hands with initiatives like with the aim to eventually stop ‘Make in India’, Navy has given Several foreign OEMs such as imports. While the complete stop 76% Acceptance of Necessity Lockheed Martin, Boeing, GE and of defence imports will take time, and 66% cost-basis contracts Safran, as well as large domestic the push for joint ventures with to Indian vendors in 2014 and public sector and private sector international defence majors will indigenisation of about 90% Naval help Indian PSU and private players ammunition has taken place. In to get a huge chunk of defence addition, more than two-thirds of manufacturing spends. It’s not just the Navy’s Modernisation Budget about reducing imports, but also has been spent on indigenous the huge opportunity to export procurement in the last five defence equipment, that is acting financial years. Of the 41 ships as a catalyst in this entire process. and submarines ordered by the The ‘Made in India’ stamp will Navy, 39 are from Indian shipyards. soon be the new normal in the This is a testament to the Navy's international arms bazar. commitment to achieving 'Aatmanirbhar Bharat’. The launch of Indigenous Aircraft Carrier ‘INS Vikrant’, is a major milestone in the Indian Navy's path 10 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Featured Article HYDERABAD THROUGH THE EYES OF KINGSHUK NAG Going by newspaper reports, the Vijayanagara kings although it Kingshuk Nag something fantastic is happening prospered during the British times Former Resident Editor, Times of now in Hyderabad. This has (and is therefore believed to be India Hyderabad, Advisor-HMA huge symbolic value. Even as the founded by them). ruling BJP is trying hard to enter beginnings were due to rulers like Telangana and capture the state Hyderabad was founded by Chandrababu Naidu who came politically, the Telangana Rashtra the Nizams who held sway till earlier and the city was still part Samiti (TRS) which rules over the 1948 and were deposed by the of Andhra Pradesh. But in spite state is mulling a change in name. By Government of India which took of the huge developments in the this the TRS will become something over from the British when they city, Hyderabad cannot generate like Bharat Rashtra Samiti (BRS) and were forced to exit India. After India as much resources as would would be able to enter the political became independent Hyderabad be required for the northward battle in the rest of India. In other city became the capital of Andhra expansion and influence of a Telugu words, even as New Delhi wants Pradesh which comprised a large party. Even a city like Mumbai that to ‘capture’ Hyderabad, Hyderabad part of erstwhile Hyderabad state has huge resources in the form wants to ‘capture’ Delhi. This is that was merged with the Telugu of modern industry and services more easily said than done and speaking areas of erstwhile Madras sector cannot think of ruling over before Hyderabad can dominate presidency. Though everybody tried Delhi in the political sense. To put it Delhi the reverse can happen. hard, the merger did not happen crudely, in the in present conditions, However the idea is a fantastic one. effortlessly. In fact, as we well know, Delhi can rule over Hyderabad but But shorn of politics, can this really Andhra Pradesh was broken in 2014 Hyderabad can’t have sway over happen and be possible? into Telangana and (new) Andhra Delhi. Pradesh. It is the rulers of present Never in Indian history has this Telangana who have now become However in a different way, ever happened before. As an ambitious and want to take the Hyderabad can have sway over example, the Mughals from Delhi battle northwards and hold sway Delhi. As an example if like Mumbai ruled over Hyderabad, but no over larger parts of the country. if Hyderabad can become a centre south Indian empire ever held sway of modern industry and technology over Delhi. This was not even the Romantic as the idea of Hyderabad that its importance can dramatically case with the Vijayanagara Empire taking over Delhi seems, there go up. Perhaps that is what the that with Krishna deva Raya ruled are huge problems too. The first TRS (which might soon have a new over south India but was routed problem is not cultural – that is the name) is proposing. However BJP’s by the Bahamani sultans. Not fact that there are no precedents game is different: the party wants taught in history books, is that to a northward expansion of a to increase its influence in this part the Vijayanagara kings ruled over southern problem. In fact the of the world so that it can have a swathe of territory that was real problem is of finances. For a huge but most of it was in the southern party that has base only southern direction. They did not in the state of Telangana to expand go northwards. For those who northwards it should have access came in late, it is generally believed to huge resources. Telangana due that the Rayas were Telugus. to Hyderabad has made a name Vijayanagara was in the northern for itself with modern industry part of Karnataka and not too far being located here, although the from what is now Hyderabad. But Madras which is now Chennai was formed by the successors of THE MANAGEMENT REVIEW 11

Featured Article more seats in Parliament in the next elections and rule over the state. But whether Hyderabad holds sway over rest of the country or not, the value of the city for its denizens comes in a different way. For the plain citizenry Hyderabad’s value in their eyes can go up if it transforms in such a way that it becomes a better place to stay in. That will come through civic transformation, the roads should be motor able and without potholes; the city should be green and have clean spaces; the city must have good sanitation and should not be very crowded; there should be recreational facilities and adequate housing and the infrastructure of the city has to be upgraded. The list is very long, but the main Living Conditions in Delhi Living Conditions of Hyderabad point is that the state government through its agencies must concentrate on ensuring these. In fact the main preoccupation of the local governments should be to ensure all this for the citizenry. Only if the living conditions in Hyderabad improve will the city become attractive for outsiders to migrate to and set up their home here. Of course this is not to say that the government is not doing so. But the point is that this should become the primary objective of the rulers and this should be become the primary focus of their activities. 12 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Featured Article THE LEADERSHIP CO-DEPENDENCY SYNDROME IN CHANGE MANAGEMENT For letting the readers of this virtue of resignation, separation Rajasekhar Kandepu article know with an easy or an ouster, a retirement or Senior Director-Corporate Strategy understanding, and in a quick otherwise. & Advisor-HR, KL University moment, SYNDROME is a characteristic combination of There are two attributes perceived is ‘Change Management’ through opinions, emotions or behaviour, to be in this change management a well-defined and systematically and it’s a characteristic pattern of that when the new incumbent organized Succession Planning in behaviour. Further, a Syndrome speaks in an elaborated jargon place. can also be identified as a type of of novation that a lot much was mental state that is typical of a needed to be transformed in the The question arises fundamentally person in a particular situation. The given scenario, that the state of out here is it only the “Alignment author of this article is contextually affairs was not at all in the right of mind sets and Functional attempting to connect with the order. Compatibility” that emotionally organizational situations into compels a leader or a functionary cognitive reference. The new incumbent also severely to shift his/her employment deal attempts to show deficiency into the new organization, to bring We come across a common around the one or some critical along a batch/group of executives phenomenon many a times that attitude people to be immediately ? Is it that the synergetic belief or whenever a top management replaced, and a set of systems that understanding that pre-bonded incumbent is replaced, he or she require to be extensively modified. while working together in the usually doesn’t come alone but previous organization? Another with a battalion in certain key When the apex level leaders question that would automatically positions. This could be either by get elevated through internal arise is “Will it lead to the “Succession Planning”, the cultural formation of Groups or Guerrillas” carry forward generally differs landing up in impromptu actions? fairly positive in a composed Empirical instances in both the structure, and cascades a decent foreign MNC’s and Indian MNC’s reflection in the leadership especially the era between 1980’s change, though on individual basis and 2020’s, Tata Sons, Infosys, they may or may not set hands. In the ordinary circumstances frictional scenarios and conflict of views are minimal when there THE MANAGEMENT REVIEW 13

leader who produced commendable increase in the successive years of business turnovers, and did business expansions, and having amplified the organizational reputation/perception among the contemporary market/corporate circles, and received Awards for exemplary accomplishments too, get defamed or remarked otherwise by the successors, at a subsequent time. Johnson & Johnson, Siemens or work environment. Irrespective The author views are much in Crompton Greaves and so on there of whether it is a family managed favour that group hiring from a are random/sporadic situations that large sized organisation or MNC pre-connected organisational set- individual leaders those impacted the visible aversion to concocted up be minimized with a conscious substantial influence on apex level work environment and tacitly thought and a formulated policy to executive employee turnover. connected ‘group working’. It’s avoid cracked/shattered work place usually and apparently sensible functional equations. This is very Historically there are few cases to the work –minded common much desired and recommended in which the succeeding business workforce. to facilitate a smooth leadership leaders whole-heartedly and transition in the change broad-mindedly appreciated the The bright performers who were management. great things achieved by their hither to ranked high in results predecessors. The statements in and rewards consistently also get most of the cases come out as viewed differently by the new “state of affairs is bad; and many incumbent leader and his trusted areas need absolute correction and followers due to the mis-alignment improvement”. To the new leaders or incompatibility issues and also and to his henchmen the trusted attitudinal variations. There are followers everything appears to cases where the exited business be at some bit of a flaw, deficiency or shortfall. These people many a time show even undue concern on certain issues which according to them as to why the issues were unattended/left unresolved so pathetically. Moving forward, the author tries to depict the distortions that derail the ‘organization culture’ and 14 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Business Quiz BUSINESS QUIZ – 23RD EDITION, JUNE, 2022 1. “Formosa Bond” is recently issued and listed by SBI, making it the Dr. Chetan Srivastava first Indian entity to do this. Formosa Bond is issued in ____________ country. School of Management Studies, University of Hyderabad, Life Member HMA 2. For their contributions to the trade and industry, ______________ couple have been honoured with a “Padma Bhushan” this year as a Duo. 3. _____________ Publication has recently acquired the game “Wordle” for a low seven-figure sum. 4. Pandemic hit, hotel industry are trying hard to earn revenue from whatever sources they can. In one such move, Leela Group has launched bath products and fragrances under brand name______________. 5. Mark Zuckerberg recently addressed the employees using the phrase_____________ while announcing some big changes in the company beliefs. 6. Indian Oil Corp stock will be replaced by________________from Nifty 50. 7. __________has been appointed as the Chairperson of SEBI for three years making her the first women to head India’s Stock Market Regulator. 8. Microsoft is setting up its largest data centre in India, with an investment of over Rupees Fifteen Thousand Crores (Rs. 15000 Crores) in _____________________city. 9. YouTube channel______________ created by Alak Pandey has become India’s first YouTube Startup with a Billion $ valuation. 10. _________________, a former HUL Executive, has now been appointed by Colgate Palmolive India as their MD and CEO. 11. The entertainment company behind the production and distribution of the movie “The Kashmir Files” is ______________. 12. Kiran Mazumdar Shaw of Biocon and her husband John Shaw have funded an Advanced Research Centre to be operational in June 2022, which is named after them, in _______________University. 13. “Chutos” are quite popular in Bolivia, whose traders are referred as “Chuteros”. A song about “Chutero” became a viral hit recently. ___________________is referred as a “Chuto” in Bolivia. 14. The latest Indian American person to become a CEO of Federal Express (FedEx), a Fortune 500 company is _____________ . 15. In response to Russia- Ukraine war, McDonald’s has pulled out of Russia. Post this, Russia is using it’s outlets for same business, but, now they have a new name and a modified form of the McD’s Golden Arches logo, resulting in trademark battle. What is the new name and from where it is inspired ? 16. Hindustan Unilever Ltd has split the Chairman and MD position. While, Sanjiv Mehta remains the MD and CEO, ____________ has been appointed as the non-executive Chairman. 17. Twitter has announced it’s acceptance of Take Over offer by Elon Musk of Tesla. It had earlier used defense strategy of____________ to dissuade the hostile Take Over. 18. Sachin Tendulkar has tied up with ____________ Edtech platform to teach cricket online. 19. __________ will be the celebrity brand endorser for Thums Up, post earlier brand endorser Salman Khan moving over to Pepsi. 20. “Hryvnia” is one of the worst performing currency in 2022, is currency of ______________Country. 21. _______________________ has been officially appointed as the chairman of Air India, after it was acquired by Tata group from the Government of India. 22. India Cements has launched 2 brands of cement during this IPL season namely_________________ and ______________, which are being endorsed by MS Dhoni, the celebrity endorser. THE MANAGEMENT REVIEW 15

17. Poison Pill ( Strategy, which offers existing23. Food Safety and Standards Authority of India (FSSAI) is planning to go ahead with ________________for front-1. Taiwan shareholders the right to purchase additionalof-pack labelling (FOPL) of packaged and processed foods, instead of telling companies to use warning labels2. Smt.Suchitra Ella and Dr.Krishna Ella of Bharat shares at a discount, effectively diluting theon the basis of ingredients. ownership interest of a new, hostile party) Biotech 24. _____________, a Bengaluru headquartered Start-up, cloud-based SaaS platform for broadcast and connected 3. The New York Times 18. UnAcademyTV, who are into developing software for OTT networks, is now the new Unicorn of 2022, having raised $954. Tishya by The Leela 19. Shah Rukh Khanmillion in a funding. 5. Metamates 20. Ukraine 6. Apollo Hospitals Enterprises Ltd 21. N Chandrasekaran25. To offer “World’s largest waste-heat recycling concept”, Microsoft is collaborating with Fortum of Finland. It7. Ms. Madhabi Puri Buch 22. CSK (ConKrete Super King) , HSK (Halo Superis building____________ with an idea of_____________. 8. Hyderabad 9. Physics Wallah ( Now, rebranded as PW) King)26. ________ company has become the first LAB (linear alkylbenzene) manufacturing company in the world to get10. Ms.Prabha Narasimhan 23. A New Star Rating SystemBIS certification. 11. Zee studios 24. Amagi 12. University of Glasgow 25. Data Centre, Heat generated will be taken by27. ____________has been appointed as the Chairperson of the “Insolvency and Bankruptcy Board of India (IBBI)”13. Contraband used cars, usually of Japanese make for a term of 5 years by the Government of India. 14. Raj Subramaniam Fortum to provide heating to homes and offices 15. Uncle Vanya, inspired by an Anton Chekov play 26. Tamilnadu Petroproducts Ltd.28. In March 2022, Indian Oil bought Russian Urals Crude at a discount to the prevailing market rate. The16. Nitin Paranjape 27. Ravi Mittaldiscount India received is about __________per barrel. 28. $20 - $25 29. Emami29. _______________ FMCG company has acquired “Dermicool”, one of the leading brands in the prickly heat 30. Apple TV +powder and cool talc from Reckitt . 30. _____________ has become the first “Over the Top (OTT)” Service to win an Oscar for the best picture in this year, with movie “CODA” winning the Oscar for the best picture in this year’s 94th Academy Awards. ALL THE BEST 16 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Lecture Meet PRACTICAL IMPLICATIONS OF TAX PROVISIONS OF UNION BUDGET 2022 Union Budget 2022-23 provided in the cage, totally exhausted and Dr. CA. Abhishek Murali a roadmap towards economic her wings ruffled. President, All India Tax Payers stability and growth. Finance Minister Nirmala Sitharaman - Mr Murali made a deep dive into permit the cheers to surface on the presented the Union Budget which budget provisions. What FM spoke faces of participants. A great show focused on key infrastructural was not true representative of indeed by Mr Murali. measures, inclusive growth, and various provisions brought into the sustainable development. bill and many provisions like filing new return, TDS with retrospective -With the pandemic still a larger effect are not only draconian but part of the background, the Budget also retrograde. He convincingly showcased strategic areas of pointed out many hits and misses in growth. There was a strong focus the budget bill. on capital expenditure to set the foundation for India’s growth over He also hinted vividly A big the next 25 years. opportunity that the budget missed in terms of encouraging and -The extension of Production- rewarding retail investors in equity linked Incentive (PLI) schemes, markets. encouragement to digital banking and payments, as well as the introduction of the next phase of Ease of Doing Business (EODB) are just a few of the major reforms announced at Union Budget 2022. While his speech did engross more than 100 participants the drawbacks in the budget did not -Like a caged canary aspiring to   fly in the blue sky, the finance https://fb.watch/bsu3guewtu/ minister very enthusiastically read out the vision for new modern India. However, after two hours of aspirational efforts, it was clear that she does not have enough strength to break the shackles and release herself. In the end, she was settled THE MANAGEMENT REVIEW 17

Book Release & Lecture Meeting PIVOTS FOR CAREER SUCCESS - UNLEASHING The stalwarts of the industry –   had put forth their experiences https://www.facebook.com/hydhma/videos/190504199955929/ in a nutshell through the book Pivots for Career Success – Unleashing People Power. Their life experiences and how they had dealt with difficult and varied situations in their life they have enumerated through this book which if practiced will ensure growth of the individual. The panache and the linguistic excellence of the book ensures that the readers are glued to it. They very clearly brought to the fore why they thought of writing this book, as this is not taught in any of the business schools nor is it available on the net. The experiences and how to deal with different people and situations and come up with solutions was what was discussed. 18 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Book Review & Lecture Meet In Conversation WITH MR SUNIL KANT MUNJAL On His Book THE MAKING OF THE HERO The first physical meeting had in From L2R - Mr Govindraj Ethiraj, Mr Sunil Kant Munjal, Ms Shobhana Kamineni; collaboration with ISB was a huge Dr Pullitla success with more than 350 HMA members and students attending besides MC and advisors. Mr Sunil Kant Munjal talked about why he had brought out this book which talks about ethics and values of the family. Culture and unity along with business acumen is what has made Hero where it is today. A lot of encouragement is given to employees to innovate and even if the outcome is a failure, they are still recognized in the town hall. Instead of putting all the eggs in one basket – he stated that they have diversified into insurance, real estate etc MC of HMA with the team Ms Shobhana Kamineni stated how Questions were posed to Mr Apollo Hospitals was started by Krishna Ella, who formed part of her father and how it was his zeal the audience, which he sportingly to ensure that the best health care answered. facilities were available in India, and no one from India need to go abroad for healthcare. In fact, India has become a hub for health care. She stated incidents where many thought that it was not possible for her father to achieve what he had envisioned. It was grit, determination and passion which drove them to success. Even today when he envisions something; he would move the board to come around to his way of thinking. There were also acquisitions of different hospitals by Apollo and many other path breaking stories, which are all related to healthcare. THE MANAGEMENT REVIEW 19

Book Releases, Panel Discussion & Inauguration of LC of Hyderabad SDGs ACHIEVING SUSTAINABLE DEVELOPMENT GOALS (SDGs) THROUGH ESG FRAMEWORK This is the event jointly organized by SIBM, SCMS, AIMS, Lions Club of Hyderabad Sustainable Development Goals and HMA. The stage had the Director General of Police Dr.M.Mahender Reddy at the Symbiosis campus inaugurating the panel and the Lions Club of Hyderabad Sustainable Development Goals. along with some of the HMA members and Senior Lions. The SDG and ESG Norms Panel Discussion ably handled by Lion V Srinivasa Rao (VSR, Chairman BT&BT, a corporate small scale SIBM HYDERABAD Mr Srinivas Rao asked pertinent questions on the need of the hour Invites you to the and Mr Changavalli who initiated 108 ambulance services stated PANEL DISCUSSION that every corporate / citizen have to give back to the society and on the environment which we live in. Many subjects were covered “Achieving Sustainable Development Goals Through ESG under this – water, ban of usage of plastics, the importance of Framework-Opportunities and Challenges” 108 for pregnant women in India. Climate change and the hazards – Monday 18th April 2022, how corporates and governments Time 10:00 AM to 1:30 PM should come forward to combat Venue: SIBM Hyderabad Campus this. A very interesting session with a lot of takeaways for the audience. Dr Sethu Babu spoke from the member of HMA). He made it so lively and it was a treat to partake of the diverse views expressed in the discussion. The panel has opened up new vistas of thought process. Entire panel was vibrant in every sense of the word starting from the Bhishma Pitamaha like Prof. M.R.Rao garu (ISB fame), Shri Venkat Changavalli, EMRI 108 fame, Shri Vegendla Srinivas Rao, BT & BT and Dr.Sethu Babu, a doc who much beyond his core Gastroenterology, with an engaging funny bone. 20 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 medical aspect and said that the air which we breathe the food that we eat and the water / drinks that we consume have direct impact on our health and to be healthy one should be conscious all the time to maintain good health. Prof M R Rao opined that we have to nip it in the bud and awareness was the only way forward. Children should be taught right from childhood the importance of air, water and materials which pollute the earth. Need to know the importance of trees and how we have to help ourselves and others by setting an example to others. Launch of Book, Authored by V.Srinivasa Rao Launch of Book Authored by Prof. Masood (VSR), Chairman & MD, BT&BT and Chairman, Ahmed, Director MESCO Institute of Management Open Digital Innvoation, IET, India and Computer Science Lean Digital Thinking - Digitalizing Businesses, in Leadership Excellence From Poetry a New World Order, Published by Bloomsbury THE MANAGEMENT REVIEW 21

Lecture Meet TRANSITIONING FROM TRADITIONAL BUSINESS MANAGEMENT TO DIGITAL BUSINESS Mr V Srinivas Rao brought to the platforms which if synced together machines. Hence unless we change platform a wealth of knowledge will give a wholesome picture of our outlook as well as adopt new on the major disruptions of the the person or industry. So today it technology, we will not be able to era which is digitalization. He is easy for anyone to gather data stand the race against digitization. spoke about how this has brought as it is at a click of the button. Lean He ended that the next decade the major changes in the mind set of or digital thinking has become the job market will change drastically the people who now do not have need of the hour and the shift is and new jobs which needs different patience as they use different from human to digital platforms. skill sets will become the need of platforms to get what they want. He gave an example of China the hour. Hence, we ie; each of us He also enumerated that data where an industry has replaced have to update and upgrade our about a person/industry etc. 90% of its workforce from the skills to keep up with the time. is available through different shopfloor and have replaced it by   https://www.facebook.com/hydhma/videos/530145242074813 22 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Management Development Program ROUND TABLE CONFERENCE - EMPLOYABILITY OF STUDENTS OF GENERAL DEGREE & MANAGEMENT Date & Time: 4th April 2022 / 10.00am to 1.30pm Chief Guest Mr. Navin Mittal, IAS, Commissioner of Technical and Higher Education, Telangana Resource Person: Mr VLVSS Subba Rao – Principle Economic Advisor, Government of India (retd), Life Member HMA Prof Ganesan Head Education Initiatives – Logistics Sector Skill Council Mr Mohit Soni CEO Media & Entertainment Skill Council Col Anil Kumar Pokhriyal CEO Management & Entrepreneurship & Professional Skills Council Mr Sameer Narasapur – Head Assessments & QA Retail Association Skill Council of India - National Skill Development Council Venue: Taj Vivanta – Hyderabad Sponsored by Skill Development Council of India This conference was sponsored by the Sector Skill Councils of Media & Entertainment, Management, Logistics and Healthcare. Mr. Navin Mittal, IAS, Commissioner of Technical and Higher Education, Telangana was the Chief Guest of the conference which was attended by representatives of about 40 colleges in and around Hyderabad. HMA was represented by its President Ms Kavitha Rajesh and HMA office bearers – Prof (Dr) Ravi Kumar Jain, Secretary, Mr V Ramchander, Vice President, Mr Sankara Venkata Krishna Prasad, Convener International Desk, Prof Renuka Sagar, Convener MDP, Dr Sri Harsha Reddy, Convener IRP, Past Presidents Mr Harishchandra Prasad, Mr Shyam Mohan and Ms Geeta Mallikarjunan, COO HMA. This event was put together by Mr VLVSS Subba Rao, who was the Principle Economic Advisor, Government of India (retd). Mr Navin Mittal in his address THE MANAGEMENT REVIEW 23

Management Development Program stated that he wanted Telangana state to be the hub for skilled personnel so that they are the skill providers of India. The Chief Guest, Mr. Navin Mittal, highlighted the importance of adopting more and more of such job-oriented courses for students of Telangana so that educated unemployment is addressed and industry also gets work force that is appropriately skilled. During the Conference, the CEOs of various Sector Skill Councils under the Ministry of Skill Development, Government of India made detailed presentations of their BBA, BSC and other Diploma courses which integrate industry- driven skills into degree courses so that colleges can offer such courses in the coming academic year. These courses contain an apprenticeship component which would provide on the job experience to students, in addition to monthly stipend during the apprenticeship period. Telangana being a high growth State, these skill- integrated degree courses have high placement potential to benefit the aspiring students, especially those from moderate income families. The Conference saw extensive interaction between the college and the Sector Skill Council representatives. 24 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Management Development Program Media Coverage The Hans India: https://www.thehansindia.com/hans/young-hans/addresses-the-issue-of- employability-of-students-736692 The Hindu: https://www.thehindu.com/news/cities/Hyderabad/roundtable-stresses-on-courses- imparting-job-skills/article65290678.ece THE MANAGEMENT REVIEW 25

Management Development Program INTEGRAL PRACTICES OF YOGA & ERGONOMICS FOR EFFECTIVE TRAINING On 26.02.2022 there was a half day e- workshop on integral practices of yoga & ergonomics for effective training profession by Dr. P. Nagaraju founder Director and CEO Pramanik yoga. The target participants were individuals from corporate, faculty from top management and a students from MBA program. Mr.P. Nagaraju focused on integral yoga and ergonomics.He started the session with meaning of Integral yoga, he said it combines a wide range of yogic practices doing asanas, studying spiritual texts, helping others, chanting mantras, and sitting in meditation which leads to harmony and happiness. Integral gentle poses and emphasizes on meditation make it an ideal practice for the elderly people with back pain or chronic illness. He said it is a tool needed to live peacefully, healthy, joyful lives. In ergonomics he focused on how to overcome to control & manage stress of working in an office environment and how to overcome the postural effects that come from extended sitting. He said that yoga can be even incorporated at your workplace. It helps in providing instant relaxation, increases workplace. It helps in providing instant relaxation, increases work output. It will Avoid unnecessary absenteeism for work. It eliminates the usual reasons for taking an off from work like cervical spondylosis, Headache, lumbago. He ended the session with few practical asanas. 26 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Management Development Program KNOW YOUR PERSONALITY AND CHOOSE YOUR RIGHT CAREER: USING MYERS AND BRIGGS TYPE INDICATOR MBTI The Myers Briggs Type Indicator Energizes (Extroversion vs. Sivaram Tekuru (MBTI), also known by its initials, Introversion), Perceives information Chief Consultant, Captain Strategy is a career assessment tool. It (Sensing vs. Intuition), Makes is one of the tools available to decisions (Thinking vs. Feeling), and career development professionals Lives (Judging vs. Perceiving) for learning about their clients' personality types, and it is part Jung assigned his personality types of a comprehensive career self- a code. It is made up of four letters, assessment. The Myers Briggs one for each preference (note Type Indicator, when combined the letters in bold above). Each with tools that assess interests, personality type is defined by the aptitudes, and work-related values, interaction of the four preferences, can assist clients in selecting the which distinguishes one personality right career. The MBTI was created from the others. by Katharine Briggs and Isabel Briggs Myers, a mother-daughter ISTJ, ISFJ, INFJ,INTJ, ISTP, ISFP, team, and is based on psychiatrist INFP, INTP, ESTP, ESFP, ENFP, Carl Jung's theory of personality ENTP, ESTJ, ESFJ, ENFJ, ENTJ type. Although different personality Jungian theory holds that there types perform better in different are 16 distinct personality types, environments, no personality type each with four preferences for is superior to another. Many career how an individual energises, experts believe that knowing your perceives information, makes personality type, as determined decisions, and lives their life. Each by the Myers Briggs or another preference has two options, which personality inventory, allows you to can be visualised as a range, with make better career decisions. This individuals favouring one over the information can help you choose an other. occupation or determine whether a particular work environment is a good fit for you. THE MANAGEMENT REVIEW 27

Management Development Program CONSUMER IS KING – KNOW YOUR RIGHTS & REMEDIES / PANDEMIC INDUCED Mrs Rajyalakshmi, spoke about rename it and it was called Tiago. the Rights & Remedies of the After the pandemic all the top citizens of India. She emphasized executives want to concentrate on the Consumer Protection Act on Workforce Safety & Security, where she spoke about filing a Customer retention, Digital case in the district forum and this transformation, Cost Management, is when you petition is less than Cash-flow/liquidity management 50 lakhs. Now even the hospitals and Enterprise agility. and doctors have come under this ambit. The Supreme Court has All employees have to improve given the verdict that they have to skills in the above areas. Businesses go to the district consumer court are also having tie-ups with and the state consumer court. Her platform-based business models take was that all of us are educated – this is the highest and the other and if we do not raise our voice models are Business Ecosystems, against this and file a case in the Partner networks within the consumer forum. That is when industry and also outside the she has written a book on this industry. Just like Maruti Suzuki so that people are aware about and Toyota have joined hands and consumer rights and this has been sell cars with different names. published in 8 languages so that all consumers can understand. All those who take up insurance Nissan & Renault have joined should read the details since hands to produce the same model there will be some sections which cars. – Duster & Terrano have contradict our rights. Hence it is shared models. Players join hands important to spend some time on with others to become stronger in this so that we are safe when we their industry- startup eco systems really need the money for which is also going to be the model for we are insured. Another important industries. The delayed learning by fact which she stated was that if 2 students would be more than 7 to consumer courts give their decision 10 months which is estimated to and it is the same it is taken as the be a loss of $ 1.6 trillion. Besides, final verdict and the opponent has though the life expectancy has to comply with the verdict. gone up but the quality of health remains what it was during the Dr C B Venkata Krishna Prasad 1990s and the spend is the same gave a presentation on Pandemic hence we have to relook on the Induced changes in Business quality of health. At the end of the Environment. He started with the day pandemic has thought us to ZIKA Virus in Africa and how Tata adopt and adapt ourselves to the Motors launched a car named ZICA changes around us. from the Zippy Car but had to 28 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 MSME SMART DIGITAL MANUFACTURING PRACTICES FOR SME SECTOR IN THE GLOBAL DIGITALIZATION ERA Dr Chandra Mohan Reddy spoke about what is the importance of Global Digitalization which is the trend today. The need of the hour was to adopt and adapt to the changing times and the Industry 4.0 had 6 design principles, which has to be incorporated in our day to day life. Digital manufacturing was also touch based by him besides elucidating why it was necessary. He touch-based on Data Security, Data Disaster and how to deal with them. He also asked to unlock the power of Lean Digital thinking. MSME is a one man army and there is a constraint in adopting and adapting to these changes.   https://www.facebook.com/hydhma/videos/1411000242685458/ THE MANAGEMENT REVIEW 29

MSME CURTAIN RAISER ON ENTREPRENEURSHIP READINESS PROGRAM Mr Shailendra gave a bird’s eye very important in manufacturing Mr Shailendra Goswami view on what is needed to be an sector especially maintenance of Chairman & MD, entrepreneur. He stated it was not machines. R&D is important in a Pushkaraj Group of Companies an easy task to be an entrepreneur. manufacturing industry. Imports It needs passion, focus and and Exports and Digitalization & meticulous planning which will ERP – Strategy combined with go a long way in becoming an right leadership which is a must entrepreneur. He has to be creative, for digital transformation - since egoless and should make profit else it will be a major change in the he will be in the red. He should be company – hence communication an all-rounder – and should know is the key. Optimization of the work of every department processes and data analyses is a else he will be taken for a ride. very important part of customer He dealt with financial aspects – satisfaction as well as implementing important to have a knowledge of technologies since there will also management of his/her finances. be teething problems. There should He needs to understand the P&L, be long term strategy for digital Balance Sheet and have financial transformation and employees knowledge. He needs to adopt should be flexible – should be able and adapt to changing situations. to digress from the path which they He should know how to manage wanted if it does not work. It needs people and get the best out of a lot of financial investment, flexible them. Everything is important in an and open minded. He concluded organization. Though legal business the do’s and don’ts of becoming an aspects and corporate governance entrepreneur which is something is not important for a Start Up but every entrepreneur needs to learn he should have knowledge about before he ventures or wants to it. He should be able to cater to become an entrepreneur - where delayed payments and tax liability one has to be resilient. besides making an Organizational Structure. He should know what   are the different aspects which https://www.facebook.com/hydhma/videos/444567637459394 come under right to information. He should be good at Sales & Marketing which needs good PR too and should know where, when and how to promote his product. He should know the four C’s of the product promotion – the product strategy depends on 2 things – product end and customer end – the approach should be decided by the entrepreneur. Price – value to be created so that the customer will be able to get value for money – one which makes profit and at the same time meets the market requirement. – The 4 P’s of marketing should be focussed by the entrepreneur. Product should have quality control to have quality assurance. Data is required to market products. Operation and Quality Management is 30 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 MSME OPPORTUNITIES FOR ENTREPRENEURS WHO ARE NEXTGEN AGRICULTURISTS Mr. Sivakumar’s in-depth - the new dynamics of global Mr. Sivakumar knowledge of the world of trade – the cutting edge of digital Group Head – Agri & IT Business – agriculture made the presentation technologies of 140 billion farmers ITC Limited very interesting and informative. – the significant government He brought out the current support subsidies and the situation of agriculture and the convergence of resources – there lacuna in it and compared it with is a huge scope and market for India’s share of exports in the associated industries like nurseries, international market. The highly seed nurseries, bio-inputs, farming comprehensive and exhaustive as a service, deseeding, drying, tour along the value chain on sorting & packing, storage & challenges & opportunities, was a handling, integrated services, presentation with great clarity & negotiable electronic warehouses, insights. It gave a bird’s eye view marketing apps which are of the future of agriculture vis-à- consumer structured apps and vis the current situation. He touch rapid quality assaying. It was an eye based on the what and how of next opener for many who would like gen agriculturist – how to achieve to become an agriculturist or assist food security and how today there the agriculturist through varied is a niche market for high value industries. products, export opportunities,   https://www.facebook.com/hydhma/videos/744776436506727/ THE MANAGEMENT REVIEW 31

MSME LATEST TRENDS IN WEB DESIGNS AND DIGITAL CAMPAIGNS FOR PROMOTIONS Ms Vani Madap explained the Ms Vani Madap different Digital platforms for Director & digital campaigns. She stated that Co-Founder Erudite Web Solutions each campaign was different and one has to know who would be the target audience and how to generate leads for clients. She went into how it is important for one to be seen and where one should have their presence on the digital platforms. She has stated that Fb has various groups and how it was relevant to be part of them when you want updates on different matters related to your industry. It is also the same in LinkedIn platforms as well as Twitter & Instagram. Each platform is different and she enumerated how it works and how paid ads are important for business. It was an insightful session where a lot of knowledge sharing was given by the resource person which enlightened on what one should do in different circumstances.   https://www.facebook.com/hydhma/videos/552639702846311/ 32 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 MSME CREATING A VIBRANT START-UP ECOSYSTEM: A CURIOUS CASE OF INDIA The panel Discussion which was the ministry is ensuring that it is 3rd largest startups in the world moderated by Mr Panneerselvam sustainable as well as nurture the next to US & China. He added Madanagopal, VP T-Hub Corporate innovations and startups in the that this spoke volumes about our Innovation, asked his panelist very country. entrepreneurship. He stated that relevant questions – he started Mrs Rama Devi spoke about the the young population are now with Ms Glory Swarupa and outdated policies and technologies taking up entrepreneurship. He asked her what are the significant at the institutions in our country. stated that the young generation changes that she has seen the last We have to ensure that the look at role models and follow 10 years in this sector and if she institutions nurture an environment their footsteps. He states that the could list 4 of them which would conducive for an entrepreneurial young and aspiring entrepreneurs make one join this sector. journey. The mindsets have to need a fertile soil like good change both at the home front infrastructure, access to credit for Ms Swarupa stated that this year as well as the nation – where we finance, goods and services and they would complete 60 years of need to encourage youngsters to mentors who can guide them in existence as on 1st July and they take the plunge since we Indians their journey. have done well having served are capable of delivering as we are the nation through capacity tenacious. We should encourage It was a thought provoking and building through our officers, to cluster approach to help MSMEs. educative session where the the rural population through their We need to change the policy to moderator as well as the panelists did cluster program, to the policy help manufacturers as MSMEs do their best to enlighten one and all. makers through their research not get investors. and to the unemployed youth through their skill development Mr M Srinivas Rao stated that program; besides they have done today was a very significant day for a lot of consultancies to varied startups in India as we have got the stakeholders across the nation. 100th Unicorn. Today we are the MSME sector plays a very significant role in our economy as the 6.3 crore MSMEs contribute 300crore to the economy besides we also have startups which is rapidly emerging 3000 startups in a year and we they generate employment of around 2.5 lakh jobs in the years to come. MSME is the backbone of the country and THE MANAGEMENT REVIEW 33

Women Development 360 DEGREES PSYCHOLOGICAL WELLNESS The topic 360° of Psychological Dr. Vasuprada Kartic Wellness, has given a bird's eye Anthroposophic Counselor & view on all areas of wellness Psychotherapist especially mental wellness, which almost all people ignore or do not want to attend to it since many think it is a taboo to talk about it to go to a psychiatrist. Her session was filled with anecdotes where she stated how most of the problems were faced by children from affluent families. It has paved the way for people to analyse their wellness as well as the wellness of those around. This session, though has not opened the Pandora's box, but certainly has ensured that the pent- up feelings which are suppressed come to the fore. She also stated the repercussions of children and women who suppress their feelings, which leads to depression as well as addiction.   https://www.facebook.com/hydhma/videos/482198233497720/ 34 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Women Development WOMEN WHO WALK THE TALK – BREAK THE BIAS THROUGH COLLABORATION The speakers with different Ms Kavitha Rajesh spoke about backgrounds gave their views her journey as an entrepreneur in a about the bias which exists and male dominated industry and how how to cope with it. The change she succeeded. At the outset it was which has come about is welcome difficult to get capital but with a but it still needs a long way to go small investment now there is no since each of them felt that the looking back. Now the bankers are environment around feel that coming forward to give them loans women cannot cope with the when it is not needed. challenges and women themselves are shackled by the societal and Ms Shailaja who represented cultural ideologies which leaves HYSEA & Cognizant stated them with guilt and self-doubt. that women are coming out of their cocoons and also making How woman can overcome them their voices heard. HYSEA and and be at the top in a men’s world Cognizant are both devising ways was discussed and Dr Ravi Kumar and means to ensure that woman Jain who was the male stated that climb the ladder of success. the women have to overcome self- doubt and bring out the Krishna Women should help others grow (faith) in them that they can reach and there is a need to shift the way the unreachable. men /women think, for progress of self & society   https://www.facebook.com/Divershefy/posts/1079990699531059 THE MANAGEMENT REVIEW 35

Women Development Dr Geetha Nagasree Senior Consultant Surgical CANCER & TREATMENT Oncologist and Associate Dr Geetha Nagasree a renowned oncologist shared through her PPT the diagnosis, treatment of breast and cervical cancer in women. She opined that the rising cases of cancer was due to lifestyle changes and women who were in their fertility age ie between 25 and 45 years of age were prone to breast cancer. The only solution to this was early detection of cancer and brought out the means to detect, preventive methods and the treatment for it. She stated that there was no need to fear as now the treatment had become non-invasive. She stated that India was leading in the cases of breast cancer in the world. Of the world’s total cancer found in women 27% was from India with regard to women’s cancer. She opined that this could be prevented by spreading awareness. The cancer treatments were nowadays non invasive and people should take preventive steps by going in for pap smear and self-examination for lumps both in breasts and underarms.   https://fb.watch/c4eZYdRrZj/ 36 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Young Leaders Committee 21ST CENTURY WORK SKILLS Dr Viiveck Verma’s 21st Century Work Skills, was an eye opener of the future and the skills needed at the workplace. His structured approach and what the future holds has been aptly brought out through his presentation. He very clearly defined that just as the fingers of our hands we should be able to don many hats and learn and unlearn skills at the pace which should be like the wink of the eye. If one has to stay abreast with the times, we have to ensure that we have to see where the disruption occurs and be the solution finder. His session has been an eye opener to many that the learnings of this is going to be of great value to all those who watch the video even in future.   https://fb.watch/bst-neK1gj/ THE MANAGEMENT REVIEW 37

Young Leaders Committee NEW AGE BRANDING The session on New Age Branding ably taken up by Ms.Bhavya Phatak, The session on New Age Branding – Creating the face of your brand, gave deep insights into what one has to do to create the brand. She stated that it was not direct selling but it was all about recall and the direct connect it has with its customers which goes a long way in creating loyalty and value for the product ie brand. You have stated it was a continuous process and one cannot lie low on the creation of awareness but have to conceptualize creatives which are innovative and has an emotional touch. She gave the example of the exclusive Harley Davidson motor cycles since all owners belong to this exclusive club. So, owners feel proud to own a Harley Davidson. It has to move along with the times hence it has to be flexible and be ahead of its competitors. It is the in-depth knowledge of brand awareness that was given in a nutshell which will have instant recall as the presentation was in black and orange. We are sure that this goes a long way in creating dissemination of information to whosoever is going to view this video on our Fb page as well as YouTube.   https://www.facebook.com/hydhma/videos/1497338850681870 38 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Social Impact RAINWATER CHANNELISATION IN ZPHS SCHOOL (CYIENT FOUNDATION) Cost of Project Rs3.2lakhs plus Sump Capacity- 2 nos (10000 litres Geological investigation taxes Sponsored Cyient capacity) Project Summary: Documentation 4’ wide Cement ring Recharge of a school campus, where the The site uses manjeera supply pits (RP1 and RP2) in the existing Rainwater from terrace rooftops for its domestic and drinking use recharge pits - 2 nos (EP 4 and EP and runoffs are channelized for through 2 tankers of 10,000 litres 3) recharge. Project details: “Be a part capacity. of collective action in your block 65 4’ wide cement ring REcharge pits and help make Hyderabad water The site also has a functioning with injection bore (RP4 and RP3) positive.” RO water filter.(manjeera water is passed through ro) Existing Recharge pit maintenance Plot Details: SITE- ZPHS (EP 1 and EP 2). GACHIBOWLI SITE AREA- 4500 The Manjeera connection provides sqm RAINFALL(M) COEFF 10000 litres of water every day. GEOLOGICAL INVESTIGATION SQM(AREA) RAINWATER REPORT Location: (Lat: 17.220766, POTENTIAL(CUM) ANNUAL The site has terrace outlets that are Long: 78.428112) RAINWATER POTENTIAL(KL) left open and cause seepage issues. ROOFTOPS 0.025 0.8 1,700.00 34 Topographical Features of 1,530.00 RUNOFF 0.025 There are 4 existing rainwater the Site: The investigated land 0.6 1,400.00 21 945.00 PARK harvesting structures which are in got different topographical & OTHER GREEN AREAS 0.025 bad shape.One of the structures observations mostly ridge 0.2 1,400.00 7 315.00 TOTAL includes the mother bore. 1. Near portions, upland area and sloping 2,790.00 the primary block 2. In the common land surface places. Geological ground area 3. Near the existing Condition of the Area: Pediplain is Rainwater Potential: 27.90 LAKH mother bore the major landform covering most LITRES of the nearby area. Geologically the Site Observations: 4. A pit near the discharge area entire area is covered with Granite No. of blocks: 5 main blocks (plus (Peninsular gneissic complex). smaller units and toilet blocks) The water from the site discharges No. of students- 1200 (High school to the roads through the whole Hydrogeology: Hydrogeology is and primary school students) near the playground area and concerned primarily with mode of Total no. of bores: 1 (150 ft depth causes a potential water logging occurrence, distribution, movement approximately) area. and chemistry of water occurring in the subsurface in relation to The slopes of the buildings are the geological environment. The not properly aligned with the occurrence and movement of outlets of the terraces.And caused water in the subsurface is broadly water logging in the middle of governed by geological frameworks the building. Issues The rooftop i.e.; nature of rock formations rainwater outlets are left open including their porosity (primary and cause seepage issues leading and secondary) and permeability. to damage of built structures. The principal aquifer in the area As there are no proper slopes/ is granites and gneisses and levelling of the terraces the rooftop the occurrence and movement water stagnates in the middle. of ground water in these rocks SUGGESTIONS Site plan with is controlled by the degree of interventions executed on site Interventions done on site: THE MANAGEMENT REVIEW 39

Social Impact (Moist Layers) 8” 50’ Injection bore Recharge Pit 4 RP4 A 4’ wide SITE‐2 Point‐1 (1st priority) 250 cement ring recharge pit RP4 with interconnection of secondary 150-250 8” 50’ Injection bore an injection bore - 135 ‘ deep and pores/voids developed by a collection area has been made fracturing and weathering. The above report is based on to collect the silt before entering modern and scientific data and the recharge pit. Site and the Overall Expected thickness of criteria and only a firm indication of neighbourhood Beds a)Over burden of the beds : high probabilities regarding quality Our Inference: As the site is in the 01 – 1.5 Mts. b)Weathered zone : and quantity of the ground water. fast-developing area, it becomes 1.5 – 8 Mts. c)Depth of basement : Hence drilling of bore well should pertinent to recharge groundwater 8 – 50 Mts. & above Ground water be done cost and consequences of recharge. Water Logic and savings: conditions of the wells: Bore wells the client only. Details: / open wells present in and around the site are moderately favorable. Remarks: To be on safe side, CONCLUSION: The site recharges cautious and to avoid any around 24.75 lakh litres of Geophysical Survey Details: confusing situation, the clients rainwater annually. Methodology (Electromagnetic are advised to make a note of the The School now saves Method): The natural electric field following facts: approximately 30,00,000 litres geophysical instrument is one each year. ● The School is now of the geophysical instruments, 1. At the end of the survey all Independent of water working with the source of the POINTS are well marked, tankers. natural electric field, measuring numbered and informed to you for The School now recharges its the subsurface rock / ore / quick identification. 2.The drilling Groundwater. groundwater, natural electric can be done with ONE feet radius THIS SCHOOL IS NOW “WATER fields and variations at different from the marked points. POSITIVE”. frequencies and different depths, it AIMING TO MAKE MANY MORE is a law for finding the abnormality 3.Overall these points are good for SCHOOLS WATER POSITIVE changes in the subsurface. injection boreholes. WITH INTEGRATED WATER MANAGEMENT. Results : Moderately favorable SITE SURVEY PICTURES SITE 1 Results Obtained Locations of (POINT 1 and POINT 2) Investigation area sites (Latitude – Longitude): SITE 2 (POINT 1) REPRESENTATION: EXECUTION Site‐1 Near Gate: ● Point‐1: PICTURES Plumbing works 17.445510, 78.363399 ● Point‐2: 17.445580, 78.363422 Site‐2 : ● Existing Pit 1 The existing pit EP1 Point‐1: 17.445490, 78.363770 has been desilted and filled with Google Earth Location Map: filter media (Sand and gravel). Location Map of Ground Water Existing Pit 2 EP2 near Bore Prospects and structures: 2D Existing Bore EB1 Graph of Site‐1 near Gate SW SITE 1 2D Graph of Site‐2 SE SITE 2 The existing pit EP2 has been Recommendations: Based through desilted and filled with filter media interpretation of geological, hydro (Sand and gravel) around the near geological and geophysical data we the existing bore EB1. Existing Pit are recommending the following 3 EP3 for Injection borehole: Point No Depth Expected Recommended in The existing pit EP3 has been feets Expected Layers/ Fractures desilted and converted to a 4’ wide in feets Borehole dia (Inches) cement ring recharge pit RP1 with Casing in feet/slotted casing From filter media (sand and gravel) bottom Injection/rechar ge SITE‐1 Point‐1 (2rd priority) 250 150-250 Existing Pit 4 EP4 (Dry Layers) 8” 50’ Injection bore Point‐2 (1st priority) 300 150-200 The existing pit EP4 has been desilted and converted to a 4’ wide cement ring recharge pit RP2 with filter media (sand and gravel). Recharge Pit 3 RP3 A 4’ wide cement ring recharge pit RP3 with an injection bore - 300 ‘ deep with filter media (sand and gravel) 40 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Social Impact THE INJURED INDUSTRIAL WORKER – EARLY QUALITY TREATMENT Dr Swain spoke about the importance of treatment to industrial worker’s injury at workplace, and he also stated what is the treatment to be given. He showed screenshots of the industrial workers hands before and after treatment. He stated that a girl who had lost her fingers due to injury, with treatment was treated and could write with her hand and also after education completed her nursing and joined his organization as a nurse and was doing very well for herself as well as serving others. He emphasized that he deals only with injuries of hand, stomach and legs but does not touch injuries related to the spinal cord or head injuries. His detailed description of the methods to deals with injuries was an eye opener to many. The session ended with a Vote of Thanks by Vice President Mr Ramchander.   https://www.facebook.com/hydhma/photos/a.491977430874209/7499929423412273/ THE MANAGEMENT REVIEW 41

International Desk UNDERSTANDING TRADE OPPORTUNITIES IN DIFFERENT COUNTRIES – INVESTMENT & OPPORTUNITIES Hyderabad Management opportunities between countries Mr. Suresh Kochattil, COO of Association in collaboration with across the world and India. Bharat Today was the moderator of Symbiosis Institute of Business the discussion. Management and Association of Ms.Sandra Bukane, Country Businesswomen in Commerce and President ABWCI in Latvia Dr Ravi Kumar Jain, Secretary Industry held a panel discussion on presented the socio-economic HMA proposed a vote of thanks. ‘Investment and Opportunities - situation in her country and the Understanding Trade Opportunities opportunities that were available in Different Countries ,on 10th for those who were looking to May 2022, in on a virtual platform. invest there. The panel discussion which Ms. Raheema Adam, Country included women representatives President, ABWCI of the Indian from Argentina, Latvia and Ocean archipelago of Maldives Maldives, apart from representative made a presentation of her country from HMA and WTC. Ms Geeta which had opportunities ranging Mallikarjun welcomed the panellists from export of Seafood to their and audience to the panel mainstay, Tourism. discussion. Dr. Graciela De Oto, Country Parul Soni, Global Managing President, ABWCI, Argentina, Partner, Thinkthrough Consulting spoke about the prowess of the and Founder Secretary General, South American nation and said Association of Businesswomen that her country was looking in Commerce & Industry gave an at doing business with Indian introduction into the activities of entrepreneurs. She spoke of how ABWCI. Argentina is today one of the countries that was pushing for Ms. Kavita Rajesh, President more investment opportunities in of Hyderabad Management a nation that is slowly ambling to Association spoke about the political stability. aims of the panel discussion and how Hyderabad Management Ms. Srujana Chadalawada, Association was seeking to set Associate Director, World Trade up a bridge between ABWCI Center, Shamshabad in Hyderabad and Women Entrepreneurs in spoke about how World Trade Telangana and other parts of India. Centers Association based in New York with over 330 WTCs in neatly Mr. Sankara Venkata Krishna 100 countries is seeking to create Prasad, Convenor, International business opportunities by creating Desk, HMA spoke about how trade channels for our MSMEs and HMA was seeking out newer explore global markets.   https://fb.watch/d5QOVEPrP2/ 42 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 International Desk 3 COUNTRIES (JAPAN, KOREA, TAIWAN) AND INDIA TRYING TO ESTABLISH CONNECT WITHIN 2 HOURS IS A NO MEAN TASK (ACN Report reproduced here) Director Kansai Japan India Cultural Others who participated in the Society, Prof. (Retd.) Vyjayanti session representing HMA included Four of the six panelists of the Raghavan, former Chairperson V Ramchander, Vice President, session were drawn from the ACN of the Centre for Korean Studies, and Prof (Dr.) Ravi Kumar Jain, Editorial Advisory Board, and Jawaharlal Nehru University, New Secretary. represented Japan, South Korea, Delhi, Dr Eunjoo Lim, Director, Taiwan, and India. Indo Korean Centre, Pune, Jennifer Interestingly four of the six Makhecha, Chairperson, Taiwan panelists of the session – India’s NEW DELHI: The Hyderabad Chamber of Commerce, Mumbai, Act East Policy – Possible Management Association (HMA) Maharashtra, and Ling Ling Wu, collaborative modes in Industry recently organised a hybrid webinar Mandarin Teacher Pune. Sankara and Academia – Japan, Korea, titled India’s Act East Policy – Venkata Krishna Prasad, CEO and Taiwan – their Sustainability were Possible collaborative modes in Director, Cito Healthcare Pvt. Ltd. drawn from the ACN Editorial Industry and Academia – Japan, and Convener Intonational desk, Advisory Board. Tomio Isogal Korea, Taiwan – their Sustainability. HMA, along with V. Srinivasa Rao who represents Japan, Prof. coordinated the session from MHA (Retd.) Vyjayanti Raghavan India, The participating experts from office. Dr Eunjoo Lim South Korea, and Japan, South Korea, Taiwan, and Jennifer Makhecha Taiwan are India discussed various points honorary members of this Asian about the future potential of think tank promoted by Asian India’s relations with East Asia in Community News Network – a commercial, academic, and cultural digital news media organisation aspects with special emphasis on reporting on Indo-East Asian affairs the importance of the regional with a special focus on Japan, languages. The SIBM Hyderabad South Korea and Taiwan. and Lions Club of Hyderabad SDGs supported this event. Other honorary members who form the part of this think tank Moderated by V. Srinivasa Rao, representing Japan include Tomo Chairman & Managing Director Kawane, Senior Researcher, Keio BT&T Management Constancy University, Japan, Hidehito Jay Pvt. Ltd, the session witnessed ARAKI, Management Consultant participation of Sujata Kolekar, for Japanese companies in India, Senior Director, Capgemini, Pune, Nobuhiro Takahashi, Former Tomio Isogal, Freelance Advisor Advisor, Japan Chamber of in Indo-Japanese Relations, and Commerce & Industry India (JCCII), THE MANAGEMENT REVIEW 43

General of Korea, Telangana, and Taiwan Arshi Krishnachar, India Head, Seoul Semiconductor & Chairman, Hyderabad Management ISLE, Karnataka. Association, an affiliate of apex management association All India Other honorary members include Management Association (AIMA) Sanjeev K Ahuja, Founder & provides a platform for Managers Editor-in-Chief, Asian Community to stay abreast of contemporary News (ACN) Network, Pawan managerial practices and events Choudhary, Advisor, Chief shaping the profession and the Minister, Haryana, (Foreign emerging challenges. Cooperation Department), J C Pegu (IRS), Former Chief Commissioner, Income Tax, New Delhi, Rohit Kochhar, Founding Member & Managing Partner, Kochhar & Co., and Mohit Malik, Senior Taxation Expert, and Promoter, GST Academy. Japan Prakash Yadav, Co-founder, AJU While speaking about the webinar Hyderabad Management Group of Japanese Hotels, and Shiv India’s Act East Policy – Possible Association (HMA) was conceived Kothari, Founder, Chain of Tokyo collaborative modes in Industry way back in 1964, by a dozen Stores. and Academia – Japan, Korea, dedicated young managers of Taiwan – their Sustainability, the twin cities of Hyderabad and India Tomio Isogai said that the panelists Secunderabad that felt the need for discussed various points about the developing managerial skills among Those who represent South future potential of India’s relations young executives and spreading Korea in ACN Editorial Advisory with the East Asia in commercial, the message of professionalism Board include Euy Don Park, academic and cultural aspects with among the practicing managers. President, Korean Federation in special emphasis on the importance The HMA was registered under the India and VP, Korean Chamber of of the regional languages. Societies Act on 31st March 1978. Commerce & Industry (KOCHAM), Joonhwa Bin, Managing Director, He also suggested that HMA KOTRA South Asia, New Delhi, could organize such webinars with Prof. Do Young Kim, Honorary theme revolving around Japan, Director, Korean Studies, Jamia South Korea and Taiwan jointly Millia Islamia University, Sung- with ACN Network, which focuses chang Hong, Managing Director, on the East Asia, to contribute NongHyup Bank (NH Bank), Suresh to upbringing India through Chukkapalli, Honorary Consul collaborative and collective joint efforts with S. Korea, Taiwan and Japan for a long term. Korea 44 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 Interview INTERVIEW FOR “THE MANAGEMENT REVIEW”, Official newsletter of Hyderabad Management Association On Broadcasting Management Interviewee Shri T.S.Rama Krishna, Deputy Director General, Doordarshan Kendra, Hyderabad (Yadgiri Channel) Prasar Bharathi Interviewer Shri Sankara Venkata Krishna Prasad Editor, The Management Review, Convenor, International Desk, AIMA Coordination, Co-Convenor- Membership Engagement & Service Hyderabad Management Association Areas covered are HR Management Finance Management Marketing Management Supply Chain Management Engineering Maintenance Management areas identifying Critical, Major, Minor Dear HMA Members & Associates Am glad to inform that in the two year terms i served the MC 2019-20 & 202-21, i was fortunate to have been entrusted the editorial responsibilities of HMA newsletter named The Management Review Am grateful to both the presidents Late Shri Sanjay Kapoor ji & Smt Kavita Rajesh garu respectively. Both the signing on and off of these periods coincidentally happened with the engineering chief of Doordarshan Kendra, Hyderabad (Yadagiri channel) Shri T S Ramakrishna, Deputy Director General, DDKH and a multi talented engineering manager, specialised in sports events apart from other routine functions. The current one was recorded on 27th June 2022 at DDKH, Ramanthapur and thanking him for sparing his time out of his busy schedules especially as he is superannuating this month end. It is of about 45 minutes duration pl view at your leisure. THE MANAGEMENT REVIEW 45

TEAM HMA - 2021-22 MC MEMBERS B Kavitha Rajesh V Ramchander Dr Ravi Kumar Jain G Jaywant Naidu President Vice President - Head Finance Secretary Treasurer Proprietor, Om Sai Andhra Paints Former MD, APITCO Ltd Director, Symbiosis Institute of Chartered Accountant, Business Management Jaywant Naidu & Company K Chandrasekhar Vijay Vedantam Sankara Venkata Krishna Prasad Jt Secretary Convenor Memebership Editor - TMR, Convenor - AIMA, International Desk, Co Convenor Memebership Director, Excelsior Human Capital President- Atlas Financing Research Solutions & Consulting Pvt Ltd CEO & Director, Cito Healthcare (P) Ltd Sandhya Sripada Prof Mahesh Kumar Soma Rajendra Krishna Prasad Peddi Consultant - Advocate Convenor - Research & Surveys & Quiz Convenor - Young leaders & MSME /Co Convenor Women Development Co Convenor - SDP -FDP-IRP - Constitutional Professor, IBS Hyderabad Amendment & Code of Conduct Business & Director PRK Engineering Services CO-OPTED MEMBERS Dr. Sriharsha Reddy Rohini Naidu Mohan Rao Convenor - IRP, Convenor - WDP, Co-Convenor -E-IT Constitutional Amendment & Social Media & Website Code of Conduct Dean - IMT Founder, The Girl Foundation Advocate Vikrant Mohan Prof Vandana Samba Dr. Renuka Sagar Convenor - E-IT Social Media & Website, Convenor - FDP/SDP, Convenor - MDP Co-Convenor - Young Leaders Committee/ MSME Co-Convenor - IRP R B V R R Womens College National President – AIAWA, Founder & Chairman Professor, of ASPA, and CEO – Shree Mohan Auto Service St Joseph's Degree and College 46 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 CO-OPTED MEMBERS S.No. Name Designation 1 Dr. Sriharsha Reddy Dean - IMT 2 Ms. Rohini Naidu 3 Mr. Mohan Rao Founder, The Girl Foundation 4 Mr. Vikrant Mohan Advocate Mr. Vikrant Mohan is National President – All India Automobile Workshops 5 Dr Vandana Samba Association, Founder & Chairman of Automobile Service Providers Academy and 6 Prof Renuka Sagar is also Chief Executive – Shree Mohan Auto Service Professor & Research Co-ordinator, St Joseph's Degree and PG College Professor, R B V R R Womens College ADVISORS - 2021-22 S.No Name Designation 1 Mr B P Acharya IAS (retd) Former Spl Chief Secretary, Govt. of Telangana & Former Director 2 MCRHRD 3 4 Mr S K Joshi IAS (retd) Former Chief Secretary, Govt. of Telangana 5 Prof D N Reddy Chancellor, Malla Reddy University 6 7 Mr. Mahesh Bhagwat DGP, Rachakonda 8 9 Prof Geetha Krishnan Former Director - Centre for Executive Education at ISB currently heads 10 the Digital Blended Learning programme and the Urban Practitioners’ 11 Programme at the Indian Institute for Human Settlements, based out of 12 Bengaluru 13 14 Mr Abhiram Krishna Director General, Bhadruka Group of Institutions 15 Dr Vijayalakshmi Kanteti Director, Andhra Mahila Sabah School of Informatics 16 Mr Kingshuk Nag Former Editor of ToI Hyd 17 18 Mr Somashekhar Mulugu Former Editor of Hindu Business Line Hyd 19 20 Mr Balbheem Vaidya DGM MSME - SBI 21 22 Mr Venkataram Vasantavada MD, SeedWorks International Pvt Ltd 23 24 Ms Rama Devi Founder President ALEAP Ms Sunita Kumar Chairperson & Managing Director of MAA Ent Hospitals Pvt. Ltd., Ms Kalpana Ramesh Water Conservationist (Entrepreneur & Environmentalist, Adva Enviro Solutions Private Limited) Mr Hari Tukkapuram Managing Director, Urban Prime Projects Ms Sirisha Tenneti Handling Trademarks / Brand Protection Legal Portfolio(IP) for ASIA, EUROPE, AFRICA, MENA, CIS & LATAM at Hetero Labs Ltd as a Consultant; Mr A. Devender Reddy CEO of Eride, an electric vehicle manufacturing and mobility company Mr Suresh Kocchattil COO Janam TV Dr.Gampa Rama Lingamurthy Doctor of Medicine Mr Ramesh Vemuganti PP Mr Srinivas Ayyadevara PP Mr Sravan Kumar Madap PP Mr Harishchandra Prasad PP Mr Nagesh Vishwanatham PP THE MANAGEMENT REVIEW 47

SUB-COMMITTEES - CONVENORS & MEMBERS - COO & SECRETARY HMA ARE DEEMED MEMBERS OF ALL COMMITTEES S.No. Sub Committee Convenor Co-Convenor 1 MDP Prof Renuka Sagar Dr Ravi Kumar Jain 2 FDP & SDP Dr. Vandana Samba Ms Sandhya Sripada 3 Membership Engagement & Mr. Vijay Vedantam Mr Sankara Venkata Krishna Prasad Service 4 Research/Surveys/Quiz Prof Mahesh Soma Mr Chandra Shekar / Mr Vijay Vedantam 5 Editorial Sankara Venkata Krishna Prasad Mr Chandra Sekhar / Prof Mahesh 6 Finance Committee Kumar Soma / Rajendra Prasad / Dr. Ravi Kumar Jain 7 Constitution Amendment & Code of Conduct Mr Ramchander Mr Jaywant Naidu ( VP to decide committee) 8 Coordination with AIMA Mr Mohan Rao Ms Sandhya Sripada / Ms Sirisha 9 E - IT Social Media & Website Tenneti 10 Women Development 11 Young Leaders Committee Mr Sankara Venkata Krishna Mr Jaywant Naidu Prasad / Mahesh and MSME Committee 12 ISO/SOP's/Awards Refinement Mr. Vikrant Mohan Ms Rohini Naidu Process Ms Rohini Naidu Mr Rajendra Krishna Prasad Peddi 13 Accounting Processes 14 International Desk Mr Rajendra Krishna Prasad Mr Vikrant Mohan Peddi 15 Land Committee/ Building Dr Ravi Kumar Jain Mr Ramchander 16 IRP Mr Jaywant Naidu COO 17 Social Impact Desk Mr. Sankara Venkata Krishna Prasad Dr R K Jain / Ms Kavitha Rajesh / Ms Kavitha Rajesh /Mr Mr Vijay Vedantam Ramchander/ Dr R K Jain / Mr Chandra Sekhar PP - Mr Syam Mohan/ Mr Srinivas Dr Sriharsha Reddy Ayyadevara/Mr HarishChardra Prasad / Mr. Nagesh Vishwanatham Mr Hari Tukkaram Dr Vandana Samba / Mr Ramchander/ Ms Sandhya Sandhya Ms Kalpana Ramesh / Mr Chandra Sekhar / Ms Sirisha Tenneti 48 THE MANAGEMENT REVIEW

Volume: 22  |  Issue: 02  |  June 2022 SUB-COMMITTEES S.No Name Convenor Co-Convenor 1 Dr Ravi Kumar Jain ISO/SOPs/ Awards Refinement all committees Process 2 Ms Renuka Reddy MDP IRP 3 Ms Vandana FDP/SDP Research Surveys Quiz/ International Desk 4 Mr Vijay Vedantam Membership 5 Prof Mahesh Kumar Soma Research Surveys Quiz Social Impact / Research Surveys Quiz 6 Mr Chandra Sekhar Editorial Land/Building / IRP 7 Mr Ramchander Finance Coordination with AIMA 8 Mr Jaywant Naidu Accounting Process FDP/SDP / Constitutional Amendment & 9 Ms Sandhya Sripada Code of Conduct/ IRP Membership Development 10 Mr Sankara Venkata International Desk / AIMA Krishna Prasad Coordination, Additionally Women Development Editorial 11 Mr Rajendra Krishna Young Leaders Committee/ MSME Prasad Peddi Young Leaders Committee and E-IT Social Media & Website MSME Committee 12 Ms Kalpana Ramesh 13 Dr Sri Harsha Reddy Social Impact Desk 14 Mr Vikrant Mohan 15 Ms Rohini Naidu IRP 16 Mr Mohan Rao E-IT Social Media & Website 17 Ms Kavitha Rajesh / VP / Secretary Women Constitutional Amendment & Code of Conduct Land / Building Disclaimer: The views expressed in The Management Review are the individual opinion of the authors. The images used are indicative of the subject matter and hence have no other intentions for such usage. The editor & publisher are not liable for any disputes arising out of such views and claims and thus are immune from legal or related implications if any. THE MANAGEMENT REVIEW 49