The Management Review July - August 2022

Volume: 23  |  Issue: 01  |  July - August 2022 CONTENTS President’s Message 3 Editorial Committee Team HMA - 2022-23 4 Mr. Alwala Devender Reddy Joint Secretary & Editor The Dhruva Thara in India’s Space M. Somasekhar6 Mr. P. Ranga Reddy Managing Committee Member Payment Systems in India – The Giant Leap Kaza Sudhakar8 Kingshuk Nag Former Resident Editor, Times of India Hyderabad The Evolution of Management Ramesh Vemuganti9 M. Somasekhar Former Associate Editor, Atmanirbhar Is Defence Manufacturing The Hindu Business Line Hyderabad Suresh Kochattil11 Mr. Suresh Kochattil Words of Wisdom 13 Senior Journalist National Management Day 14 Mr. Sameer Saksena Director The Good Edge Activity Report for the 15 Month of July 2022 Mrs. Geeta Mallikarjunan COO Activity Report for the Month of August 2022 16 Feedback: There is nothing like honest feedback. We request you to go through this issue of The Management Review and give us your suggestions on how to improve the design and content of the same. You can email us on : [email protected]  https://twitter.com/hydhma   https://www.facebook.com/HyderabadManagement/   https://www.youtube.com/channel/UC9Ejy1Z3kng4kibICNvZzWw/featured  https://www.linkedin.com/company/hyderabad-management-association---india/  www.hmaindia.net for HMA Membership: http://hmaindia.net/membership  for AIMA Membership: https://www.aima.in/aima-membership/memberships/aima-membership.html  HMA Annual Awards :www.hmaindia.net http://www.hmaindia.net/assets/frontend/hma_awards_2021-22/HMA_Annual_Awards_Brochure_2021-2022.pdf 2 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 PRESIDENT'S MESSAGE V Ramchander Good Governance. All programs of Development Programs. The efforts President 2022-23 HMA shall weave around this theme will also be to focus on women, who Hyderabad Management Association for this year. many a time, are acknowledged as Managers who do the job better and Seasons’ Greetings to all esteemed HMA all along felt that the Younger the MSME segment which continues Members!!!! generation is the future of the to be unorganised but always are country and Young students pursuing in a vibrant sector creating high The HMA year began on the 1st of studies in Management, Engineering employment besides contributing to July 2022, with the new team taking and other disciplines and young the GDP of the country. charge. The Team at the very outset, practicing Managers in employment solicits support through advice and or Entrepreneurship, have a great Another important objective which suggestions to go through the year role in building Enterprises and hence HMA would like to focus is make this effectively. the country, through a focussed unique Organisation more vibrant application to always Do Better. In and visible through a plethora of This 57-year-old edifice has stood fact the thought process at AIMA is other rich knowledge imparting the test of times and has evolved and just the same. programs. In line with this thought, it is constantly evolving to seamlessly seeks opinion of valuable Members merge with the ever changing The focus, thus, this year will be through their constant feedback and professional management ethos. on Management Development and suggestions and strengthening the They say while in Rome do as the Student Development as the core Association further by adding more Roman’s do, but a path can be laid to objective. The efforts put forth in Members from diverse sections. be the change makers to many, with the yester years by Leaders of HMA A request to all Members is put the vast in-house talent, HMA has through various programs, which are across, to increase this number, and which needs to be tapped so that being done on an increasing scale, by saying “Each one, Bring one”, all benefit from it. year over year, shall be continued which apparently is not difficult and with. The Industry Readiness certainly will make the Member smile, One of our Senior Members rightly Program launched two years on a new Member getting enrolled to said, HMA should only think of its ago have certainly helped young strengthen this Association. Efforts main objective, viz, Management and students coming out of Management need to be increased by using current hence only think of Management schools to gauge a new world and gen’s platforms in the social media and do everything to inculcate good how they should align themselves and publicise and disseminate the Management practices in every and move up the greasy ladder of knowledge, which HMA possesses sphere, be it, Industry, Business, career, only through sheer good and can garner effectively, in all Academia, Entrepreneur world or efforts and commitment combined possible ways. wherever it can be imbibed. with good ethics and integrity and certainly enables the growth of Besides membership and branding, Very appropriately on considerable the enterprise they get employed efforts shall be to bring on board deliberations, HMA, this year with. Its success has motivated to quality speakers so that the stature chose “Innovate for Inclusive and reinforce the program further and of HMA rises further. Customer Sustainable Growth” as its theme continue as its Flagship activity. satisfaction on all fronts is always in for the Year. HMA also decided to Thanks to the sponsors, M/S the forefront. stick to ESG – Environment, Social Bambino Agro, HMA could offer Governance focus, which is the the program at a much-subsidised According to Michael Gerber “Your clarion call in the world to ensure cost making it accessible to one own business growth and success the environment is respected and all. The teaching fraternity, depends on many things. Your and preserved for the coming who form the backbone of the Dream, Vision, Purpose, and Mission generations, show concern for the students’ education too shall be all come together when you bring social requirements of the society addressed to by having customised products to market - so make sure and finally stand by and propagate Faculty Programs and with their you're bringing your best.” good Management practices so that help the Student Chapters in the enterprises excel by ensuring different colleges are proposed to be To conclude, the key to success activated. in Management is to learn fast, as the world is changing much In a similar thought, HMA also would faster. According to Peter Drucker like to go to Enterprises to address “Knowledge has to be improved, the Young Managers especially in challenged and increased constantly the Lower and Middle Management or it vanishes.” segments, customising to their needs and help close the knowledge gaps With best wishes to all. in their respective Organisations through regular Management V Ramchander THE MANAGEMENT REVIEW 3

TEAM HMA - 2022-23 MC MEMBERS V Ramchander G Jaywant Naidu President Vice President Management Consultant Creator of \"Jaywant Guitar\" and Performer of music on Hawaiian Guitar K Chandrasekhar Mohan Rao Alwala Devender Reddy Dr Ravi Kumar Jain Secretary Treasurer Joint Secretary Managing Committee Member Director, Excelsior Human Capital Consultant - Advocate CEO of Eride, an electric vehicle Dean, Vijay Patil School of Solutions manufacturing and mobility company Management Prof Mahesh Kumar Soma Rajendra Krishna Prasad Peddi Rohini Naidu P. Ranga Reddy Managing Committee Member Managing Committee Member Managing Committee Member Managing Committee Member Area Head-Soft Skills & Business Business & Director PRK Engineering Services Founder, The Girl Foundation Media Professional Communication, IBS Hyderabad CO-OPTED MEMBERS Rear Admiral Sanjay Datt, VSM Venkatram Vasantavada Banda Srinivas Coopted Coopted Coopted Commandant, College of Defence MD, SeedWorks International Pvt Ltd Freelance Management Prof (Dr.) Renuka Sagar Balbheem Vaidya Shivaram Tekuru Coopted Coopted Coopted Director, R B V R R Womens College AGM, State Bank of India Senior Consultant, Captain Strategy 4 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 ADVISORS - 2022-23 S.No Name Designation 1 Wg Cdr Bharath Bhushan Past President 2 Mr Gampa Nageshwer Rao Past President 3 Mr. Srinivas Ayyadevara Past President 4 Mr. Sravan Kumar Madap Past President 5 Mr. Nagesh Vishwanatham Past President S.No Name SPECIAL INVITEES 1 Sri BP Acharya IAS (Retd) 2 Dr. DN Reddy Designation 3 Mr. Suresh Kochattil Former Spl Chief Secretary, GoT 4 CS Dr. Ahalada Rao V Chancellor, Malla Reddy University 5 Mr. Rajasekar Kandepu Senior Journalist Practicing Company Secretary 6 Dr. K. Sriharsha Reddy Senior Vice President-HR & Corporate Affairs, Vishnu Chemicals Limited, Hyderabad Director, IMT Hyderabad SUB COMMITTEES S.No Sub Committee Convenor 1 Lecture Meeting Mr Jaywant Naidu 2 MDP Mr Chandra Sekhar 3 FDP Mr Shivaram Tekuru 4 SDP / Student Chapter Dr. Renuka Sagar & Ms Rohini Naidu 5 MSME / Entrepreneurs/Startups Mr Rajendra Krishna Prasad Peddi 6 Membership Development Mr. Devender Reddy 7 Research/Surveys/Quiz Prof Mahesh Kumar Soma 8 Editorial Mr Alwala Devender Reddy & Mr. P. Ranga Reddy 9 Finance Committee Mr. Jaywant Naidu 10 Constitution Amendment & Code of Conduct Mr Mohan Rao 11 Coordination with AIMA Mr. Jaywant Naidu, Mr Chandra Sekhar & Geeta Mallikarjunan 12 Women Development Ms Rohini Naidu 13 Land Committee Mr V Ramchander 14 IRP Mr Jaywant Naidu 15 Award Refinement Process Mr Jayawant Naidu 16 Accounting Processes Mr. Mohan Rao THE MANAGEMENT REVIEW 5

Featured Article - Startup Stories THE DHRUVA THARA IN INDIA’S SPACE The June 30, 2022 mission of the by four long time friends. Quite a M. Somasekhar Polar Satellite Launch Vehicle ( few commonalities like studying Former Associate Editor, PSLV C53) of the Indian Space in same college, working in same The Hindu Business Line Hyderabad, Research Organisation (ISRO), company as professionals bound Advisor-HMA could mark an important milestone Sanjay Nekkanti, Chaitanya Dora for the Hyderabad-based, startup Surapureddy, Abhay Egoor and Some intense discussions between Dhruva Space. Krishna Teja Penamakuru the co- the four friends and collaborators founders. led to firming up a plan to create Though, the satellites launched the first Indian-made satellite and by the ISRO went into the wrong Sanjay Nekkanti, an engineering to launch it from Indian ground. orbit, the mission demonstrated graduate from the SRM University This immediately paved the way the validity of the space orbital is the driving force behind this for Thybolt to be integrated into deployer(DSOD 1U) of Dhruva venture. In 2009 he built his first Dhruva Space. Space, which is the first private satellite under the SRM University’s sector company in Asia to develop SRMSAT project. Encouraged by According to Sanjay Nekkanti, such a Orbital Deployer. the success and determined to the CEO, the company is building pursue space sciences, Nekkanti satellites -cubesats, micro and nano The development means that joined a dual-degree Master’s versions for the commercial and Dhruva can place its range of programme in Space Engineering in academic sectors. small satellites Thybolt-1 & 2 in Sweden and France. the next PSLV C54 mission in In 2013, Dhruva Space collaborated the near future. It will also equip After completing the course and with the Indian Institute of the company to take up service returning to India in 2011,he set Astrophysics (IIA), Bengaluru, to contracts from international himself onto the ambition of trying track Comet ISON AKA Comet customers. to build satellites and make India a Nevski-Novichonok which was strong player in the global arena. scheduled to pass closest to Earth Incidentally it was also the first This led to the establishment of on November 28 of that year. mission with private sector Dhruva Space Private Limited in The company used High Altitude companies under the aegis of November 2012. the Indian Space Promotion and Authorisation Centre ( IN-SPACe), Nekkanti connected with his 3 the independent company created friends in 2015 through a separate under the Union Department of consultancy endeavour for Thybolt, Space (DoS). an electronic design lab also based in Hyderabad. During the The Founders and Initial Phase: collaboration they realised that there were no private space-tech Dhruva Space Pvt Ltd is the first, manufacturers. exclusively space focussed, startup in the country launched in 2010 6 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 Featured Article - Startup Stories Contd... Ballooning experiments to study secure a $2.7 million order for end- While growing its home-base the comet. to-end design and development network, Dhruva Space continued of space-grade solar arrays for to develop its Partnerships include The next significant break for the satellites – from CubeSats to very those with Germany-based company came in 2014 when large satellites – for the Defence DcubeD and IQ Spacecom of it signed its first major deal to Research and Development Germany, Sidus Space of Florida build a satellite called HAMSAT-2 Organisation (DRDO). South Africa-based Creotech, and for the Radio Amateur Satellite Larsen & Toubro and a Skyroot Corporation (AMSAT). Later in the year, Dhruva Space Aerospace in India. partnered with Swedish Space Simultaneously the company built Corporation (SSC) – the world’s Another important contribution expertise in the areas of space, second largest ground station of the Dhruva team is the delivery launch, and ground segments and network. Finally, in October, it won of the first very high frequency supporting civilian and defense the National startup award in space (VHF) and ultra-high frequency clients worldwide. It offers technology. (UHF) Ground Station for satellites coupled with Earth telecommunications. stations and launch services To fuel its expansion, Dhruva raised as an integrated solution or ₹22 crore in funding led by Indian In his 90th Mann Ki Baat, the individually as technology Angel Network (IAN) Fund and Prime Minister, Mr Narendra solutions to power space-based Blue Ashva Capital in 2021. Modi mentioned about Dhruva, applications on Earth and beyond, which he said was working on high Nekkanti explained. technology solar panels for satellite deployer and satellites. The acceleration in growth: To accelerate developments, it has The company’s growth started gone in for tie ups. In November picking up in 2018 when it became 2020, Dhruva Space entered part of the European Space Agency into an agreement with Skyroot Business Incubator in Graz, Austria. Aerospace. It prompted the setting up of its secondary headquarters in Europe In the last two years, the Indian to leverage the presence for better space sector has been witnessing business prospects. lot of activity with the Government throwing it open to the private The year 2020 proved to be a sector. The reforms in the Space watershed for Dhruva and Space in Policy too have given an impetus to India. In the domestic market, the both startups and large companies liberalisation of the space sector and like L&T, Ambani’s and others reforms initiated by the Narendra to enter the lucrative but high Modi led NDA Govt to allow greater investment and risky sector. private sector participation gave a fillip to Dhruva’s growth. At the same time it became the first Indian private company to THE MANAGEMENT REVIEW 7

Featured Article - Startup Stories PAYMENT SYSTEMS IN INDIA – THE GIANT LEAP It is a common sight in India that Within a few years, the CBS platforms Kaza Sudhakar illiterate street vendors sit on the of banks integrated with RTGS and Managing Director Retired roadside selling wires, there will be a NEFT making it possible for people to Bharatiya Reserve Bank Note Mudran board with a QR code and a mobile transfer money to anywhere sitting in (A subsidiary of RBI) number and they willingly accept their houses. (The author was the Project Leader in RBI digital payments. 800 million people for both NEFT and Cheque Truncation) are getting government benefits The Financial inclusion story which through Aadhar based payments or started in 2006 was the next big jump are enquiries from different parts of the other digital modes. Compare this when business correspondents were world to introduce it in their countries. with most western countries where used to spread banking coverage and There have been 6.57 billion UPI Government benefits are still given banking was enabled through remote transactions worth 10.72 trillion Rupees by cheques! India payments story has hand held devices. For all practical in August 2022. India is slowly inching been a quantum jump from medieval purposes, the small device is the branch to 50 percent of digital transactions ages to future. Now, It is a well of a bank. The National Payments worldwide, largely made possible by acknowledged fact internationally that Corporation of India (NPCI) came into the near cost free nature of these India has the most robust, cost effective being in 2007 and thereafter introduced transactions. India is perhaps the only and secure payment systems in the many products like Aadhar enabled country in the world where it does not world. This statement would however payment systems, National Automated cost anything to transfer money from one evoke surprise and astonishment in Clearing house (NACH) Immediate place to another, banking fees are steep our country! Few know it, but the vast Payment Service (IMPS) and the game in the western world! majority would like to believe it to be changing Unified Payments Interface some kind of propaganda. A critical (UPI) which is independent of the The global leadership in payments space banking infrastructure was created with differing platforms in various banks. All was achieved in a slow meticulous the required scale and robustness to the banks and most financial entities are manner and is the finest example of cater to a large and diverse population. members of NPCI. The most important success of make in India. The jump It has been a slow, steady and conscious aspect in the development of payment in the last two years was aided in no effort by the Reserve Bank of India, systems was that it was indigenous small measure by the Covid pandemic Banking System and the Government and free from any external linkages. as people were comfortable with in creating and Managing the payment This would mean that India would not contactless payments. The thrust of the system infrastructure that has borne be facing issues like what Russia faced Government, both Central and States, fruit after nearly three and half decades! recently after the Ukraine issue. The to make direct benefit transfers to More than 40 percent of the Global Rupay card platform also freed the accounts have added to the momentum digital money transfers happen in India. country from the duopoly of VISA and and contributed in enhancing the Most of them through mobiles! It is Mastercard. India is linking the Rupay governance while reducing the leakages. a quantum jump of an extraordinary platform with several countries to make There is close monitoring of the digital kind. In Mid 1980’s the Indian cheque our payments systems have a global growth both by RBI and Government clearing systems both within a city and footprint. to ensure that there are no slippages. inter-city were in primitive stage. There Payments systems in India are a shining were Telegraphic transfers which had When and how did the miraculous advertisement of the Information to be effected from bank branches and expansion happen? The explosion of Technology success story of the country. online transfers were unheard of. When mobile connections in the first decade the blue print of payment systems of 21st century made it possible for was drawn up with a goal of world hundreds of millions of people to do class, efficient, robust, cost effective banking from mobiles. The mobile Apps and secure payment systems, it was are now directly connecting a billion dismissed as a pipe dream. customers to their banks to do their transactions. There has been proliferation In 1986 RBI introduced the Magnetic of Apps like PAYTM, Phonepe, Bharatpe, Ink Character Recognition (MICR) Google Pay etc, wallets of different clearing at the Metro Cities using high companies which have made payments speed IBM sorters. This actually enabled ubiquitous through QR codes etc., The capturing the data on IBM main frame game changer has been UPI and there systems which helped RBI introduce electronic clearing systems (ECS). By 1990 ECS both utility debits directly to the accounts and direct credits of dividends was made possible through indigenous efforts only. As the banks moved into core banking systems from mid 1990s onwards planning was done to create Real Time Gross Settlement Systems(RTGS) for immediate high value transfers (2004) and National Electronic Funds Transfer Systems (NEFT-2005). 8 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 Featured Article - Startup Stories THE EVOLUTION OF MANAGEMENT The One Important Factor that knowledge dissemination from Ramesh Vemuganti Keeps me Going is the Kind of institutions to business, industry National Sales Trainer, Corporate Trainer, People I Work With \" - Kumar and Governments, which formed Visiting MBA/ PGDM Faculty in 15 Mangalam Birla. the basis of survival, running & subjects, Quality Assurance expert progress of all organizations. in Higher education to 5 Bangladesh Management in India has seen universities, Faculty Trainer, CEO Coach, several twists and turns and IIM Ahmedabad, set up in 1961, Speaker evolved into a holistic perspective started the introduction of formal during 75 years since India attained management principles and best the first IIM at Ahmedabad, Public independence. We shall take a practices into Indian organizations sector units. Planning, Organizing, sectoral approach of Management with Public sector and large private Staffing, Directing, Controling were along with its frameworks and sector taking the lead. Gradually among the pivotal Management philosophies. Management is a over the past 5 decades MBA, functions & practices being followed 200 year old subject and has come PGDM & Management courses with spectacular results. The a long way, since its inception, have been introduced by colleges American Management models, acceptance & diffusion as a and institutions all over the country. methods and systems were in vogue comprehensive body of organized Management students got the top and mostly applied with a thrust on jobs and contributed significantly enhanced efficiency & effectiveness knowledge being offered in a in Corporates, Govt organizations, with fantastic results. Institutions, capsule. Central & State, Medium Laboratories, Universities and enterprises & NGO\"s. Outcome Public sector manufacturing units Indian management educators, was increase in productivity progressed and flourished with professors, bureaucrats, juxtaposed with reduced costs, resounding implementation of professionals & entrepreneurs have quicker services & better quality management practices. This is the comprehended Management as of our products / services. Our foundation on which modern India a set of activities encompassing Indian Management students, who is built. Certainly Management managerial functions, resources, did MBA & later PGDM programs, practices followed by our world methods & thus “ achieving got oriented and infused with the class Agricultural scientists had a goals “ as the primary job of above stated Management theories major role in transforming India from every Manager at all levels in an and practices, have astutely a \" food deficit economy \" at the organization. Management has implemented them in their jobs and time of independence. into a \" food different approaches and variants workplaces. This has scaled up the surplus \" economy in the 70\"s. from Frederick W Taylor’s Scientific organization they had worked for. management principles having got Let us divide 75 years into 3 parts. reinforced stupendously by theories & books of Peter Drucker & other The first phase, 1947-84, was more Management gurus, to our very of a closed economy with a major own thrust on Govt taking initiative in setting up Multipurpose projects, Dr CK Prahlad & Mr Ram Charan Agricultural research stations, to date. This has been converted Defence research labs, CSIR from \" Theory into Practice \", institutions, Universities, IIT\"s, even with stupendous Management THE MANAGEMENT REVIEW 9

Second part of 1984-91 : This was Indian IT professionals and has impacting India positively. a selectively open economy under improved the standards of living the Rajiv Gandhi era with a clear & income levels migrated and \" Azadi ka Amrut mahotsav' thrust on Technology and giving it a made a huge difference in over 60 should enable Indian organizations huge fillip. Management practices, countries now. Balanced scorecard, to reinvigorate and rethink methods like Delegation, Decision 5 S, Porter\"s 5 forces, Six sigma, Management 4.0 in a major way. making, Maslow\"s hierarchy, Lean management, Johari window Indian management has to be innovative thinking juxtaposed with model, and other Management discussed, debated and diffused in good decentralization ensured a models have ensured increased various forums, associations and rapid growth of electronics sector employee output, better HR policy making bodies. and computer industry with major practices, team work, employee IT companies like Infosys, Wipro, evaluation & performance Management 4. 0 practices HCL, Zenith, taking over the Indian and managerial effectiveness should be adopted and diffused and global markets in hardware, which impacted toplines & which produce productive software and services. Sam Pitroda bottomlines substantially. Global Managers. India has heralding the telecom revolution Today, around 30% CEO\"s of already become a global leader in with nationwide setting up of Re Fortune 500 companies are pharma, healthcare, IT services, 1 rupee pay phones & STD booths Indians Management background automotives, animation, technology in every remote corner of India, professionals. Foundation for a among others should now leverage thereby linked and integrated all the bright future for the nation with new applications in Artificial major parts of India. Management eminent professionals, market intelligence, Internet of things, practices made a significant savvy businessmen, innovative Cloud computing, Energy, Robotics, contribution in this process. entrepreneurs & globally Analytics, Data Sciences & latest acclaimed artists & sportmen is technologies in which Indians are \" Sustainability has to be laid. Governments, Educators, racing ahead of others. a way of life to be a way Entrepreneurs should think of business \" - Anand differently. Teachers need to be The time has arrived to redefine Mahindra. innovative in teaching methods. the conceptual framework & Students must change and become expand the technical scope of Final part of 1991 Economic lifelong learners, All this will be functions, principles, process of reforms and later : India missed out Indian Management against the to a good extant on the industrial backdrop of changing environment revolution owing to the policies, of a a hybrid model of working & its which was also proper under the associated practical implications in prevailing circumstances and organizations in today’s scenario. the socio economic conditions of Indians. But we caught up \" The essence of strategy is on the Information revolution choosing what not to do \" - Michael with our youth and students Porter. learning software and coding at a stupendous pace, which catapulted It's about time to redefine our our economy and accelerated IT Indian Management philosophy success story of India. Management & look at it from a different education has added value to perspective in this post Covid scenario for India to emerge as the fasted growing economy and a Superpower by 2030. History of the evolution of management 10 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 ATMANIRBHAR IS DEFENCE MANUFACTURING At one point in time Made in self-reliant. Sectors like Defence, Suresh Kochattil India did not carry much weight Communication, Robotics Senior Journalist in the domestic and much less international market. Over the As the Covid hit, the Govt of India ● Phase-II: Poor, including years, Indian public and private moved quickly to announce a migrants and farmers sector players have built up package for the MSME sector and considerable muscle in automobile, help the entrepreneurs to hang on ● Phase-III: Agriculture power, steel, and many other core till the economy picked up. The sectors. Five pillars of Atmanirbhar Bharat ● Phase-IV: New Horizons of focus on: Growth The opening up of the Indian economy during the Narasimha ● Economy ● Phase-V: Government Reforms Rao era saw the Indian domestic and Enablers players being exposed to entry of ● Infrastructure international players who came The Department for Promotion of in with cutting edge technology. ● System Industry and Internal Trade listed While that was bad news for those 24 key sectors including food who prospered during the licence ● Vibrant Demography and processing, toys, furniture, agro era, it was good news for new chemicals, organic farming, iron, generation entrepreneurs looking ● Demand aluminium and copper, electronics, for joint venture partners. As the industrial machinery, furniture, country moved forward, one saw The Five phases of Atmanirbhar leather and shoes, and auto parts the domestic players assimilating Bharat are: and textiles with respective technology to improve their ministries asking them to work on product offerings. At the same ● Phase-I: Businesses including an action plan with a view to boost time, international players decided MSMEs domestic manufacturing and make to go alone looking at the long- India a self-reliant country. term game plan. The manufacturing sector As Modi Govt assumed office in contributes about 15 per cent to 2014, there was a new-found the country’s economy and the urgency in driving the growth government is aiming to increase it curve. With manufacturing being significantly. one of the core areas identified for the push to take the country The PLI scheme has helped bring to next level of growth, the Govt in an incentive for companies decided that the country had to be THE MANAGEMENT REVIEW 11

that were looking to move their sector. Around 70% of the defence product lines were available earlier, manufacturing base to India. One budget has been reserved for the there is a new-found sense of of the biggest success stories under domestic defence industry. urgency to complete projects in this scheme is the way domestic time without cost overruns. The sector mobile phone manufacturing Contracts worth Rs. 54,000 crore roll out of Tejas and new variants has been ramped up and today, (US$ 7.1 billion) have been signed of Advanced Light Helicopter by 90% of the phones including major for domestic procurement. India Hindustan Aeronautics Limited is brands like Apple and Samsung are is turning from being an arms another example of time bound manufactured in India. importer to an arms exporter. The production schedules. country’s arms exports stood at One of the sectors that the Govt Rs. 11,607 crore (US$ 1.5 billion) The domestic private sector biggies decided to focus was the Defence during FY 2021–22, a six-time including Tatas have tied up with Sector. India is the 3rd largest increase compared to 2014. The two of the biggest players in the military spender after US and government aims to achieve an aviation and defence sector Boeing China. India is world's second export target of Rs. 36,500 crore and Airbus to develop different largest arms importer after Saudi (US$ 4.8 billion) by 2025. aircrafts and parts for Indian and Arabia. Our country has spent over international markets. Mahindra $80 billion in arms deals during The public and defence sector and Kalyani groups have moved the last 15 years. After Crude Oil undertakings like DRDO, DLRL, in to provide the much needed imports, the spending of defence Bharat Dynamics, Bharat advanced equipment for Indian sector was proving to be big drain Electronics Limited have Armed Forces. on our foreign exchange reserves. enhanced their offerings. The Indian Navy has also seen a huge In the day and months to come, Further, the foreign suppliers jump in manufacture of frigates, there will be further impetus to were for a long time not obligated submarines from Mazagon Docks include more sectors in the drive to set up joint ventures or make Limited, and even an aircraft carrier to become Atmanirbhar in every sub-assemblies of bigger defence from Cochin Shipyard. While these sense of the word. equipment in India. All that changed and now the offset clause as we saw in the case of Rafale, has kicked in making it mandatory for foreign suppliers to tie up domestic companies. The decision of the Indian defence forces to buy a majority of the equipment made in the country shows the capacity of the Atmanirbhar Bharat self-reliant India. Despite the monopoly of a few manufacturing companies in the defence sector globally. This also symbolises the rising confidence on defence materials made in India. The Union Budget 2022–23 provided a massive push to Aatmanirbharta in defence 12 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 WORDS OF WISDOM THE MANAGEMENT REVIEW 13

NATIONAL MANAGEMENT DAY On 21st February 1957, 15 management associations came together to constitute All India Management Association; the national forum for promotion of management in India. Since then this date has been celebrated as AIMA’s Foundation Day. In 2006, AIMA celebrated its Golden Jubilee with Dr APJ Abdul Kalam, then President of India on its Foundation Day in 2006. February 21st was declared as India's 'National Management Day'. This flagship event since then came to be known as the AIMA Foundation Day and National Management Day, which is celebrated every year by the AIMA network of 66 Local Management Associations (LMAs) all over the country. The President of India Dr A P J Abdul Kalam had validated the celebration of Management Day every year to coincide with the Foundation Day of All India Management Association (AIMA) – the apex body for Management in the country. AIMA celebrates its Foundation Day on 21st February every year. 14 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 ACTIVITY REPORT FOR THE MONTH OF JULY 2022 Topic: Election of Office Bearers / Co-opted Members and Advisors Date & Time: 5th July 2022 / 5.00pm to 8.00pm Election of the new office bearers in its first MC meeting - The election of office bearers for the year 2022-23 was held and the following office bearers were declared by the President Mr V Ramchander Vice President Mr Jaywant Naidu Secretary Mr K Chandra Sekhar Treasurer Mr Mohan Rao Jt Secretary Mr. Alwala Devender Reddy Besides this the co-opted members and advisors were also nominated and proposals passed besides the sub- committees Media Coverage: Sakshi Siasat Daily The Hindu Hans India: https://www.thehansindia.com/amp/news/cities/hyderabad/v-ramachander-is-hyderabad-management- association-chief-752249 Lecture Meeting Date & Time: 28th July 2022 / 6.30pm to 8.30pm Topic: Personal Branding – How & Why Resource Person: Ms Uma Kasoji – Founder of The Star In Me Venue: Virtual Zoom Platform Live Fb Link https://www.facebook.com/hydhma/videos/1128975377682827/ Ms Uma Kasoji who has more than 20 years of experience, has brought to the fore the reason why personal branding is important. She stated that recruiters now try to find all they can about the candidates online through Google search engines. We recognize brands and know about them, but she also stated that we are a brand ourselves and how we project ourselves is important. It should also be what we are and the virtual should match offline when someone meets us. So we should know our niche and go about branding them in various platforms. Everything else will follow. A very interesting session which lasted an hour and left the 100 plus participants enthralled. THE MANAGEMENT REVIEW 15

MSME ACTIVITY REPORT FOR THE MONTH OF AUGUST 2022 MSMEs- Challenges and Strategies for the Future Topic: Challenges and Strategies for the Future Date & Time: 17th August 2022 / 6.30pm to 8.03pm Resource Person: Mr. Shailendra Goswami; Chairman & Managing Director, Pushkaraj Group of Companies Venue: Virtual Zoom Platform Live Fb Link https://www.facebook.com/hydhma/videos/5712137695475506/ The MSME Sector has been operation of MSMEs. The Mr. Shailendra Goswami an integral part of economy areas that need focus are, Chairman & Managing Director, Contributing in GDP, Employment Restructuring, Management of Pushkaraj Group of Companies and Exports. The micro, small, Finances, Proper Technology and medium enterprises (MSMEs) inputs, Smart Manufacturing, up with this growth we need to sector, contributes to about Effective Marketing and manage our Finances well and 30 percent to India’s GDP and Global perspective, Efficient create an organization that could accounts for almost 45 percent of Management and Strategies, easily absorb such positive signals. exports. Decision Making backed up by data. One of the Strategies in achieving 2020 till 2022 beginning were the significant growth in Technology, tough times for almost all MSMEs Proactive actions to be taken Markets and Manufacturing is due to Pandemic. Several of them are, -Hand Holding with the creating JVCs or Technology have started recovering but there Government in Policy making, Transfer Agreements. A joint are many of them yet to recover. Effective Long-Term Contracting venture involves two or more with large OEMs fueling future businesses pooling their resources Many of them suffered due to growth, Planning for Finance to and expertise to achieve a Financial Problems, High input cope up with rising demand and particular goal. The risks and Costs, Demand Management, High Growth rates, Think Local rewards of the enterprise are also Supply chain management / Act Global. shared. Logistics, Obsolete Technology, Infrastructure, Taxation The path to recovery for the ones The reasons behind forming a recovered has been phenomenal joint venture include business It is therefore necessary to and Industry is looking up for expansion, development of new plan for efficient and effective a much better future. To cope products or moving into new markets, particularly overseas. Your business may have strong potential for growth, and you may have innovative ideas and products. However, a joint venture could give you more resources, greater capacity, increased technical expertise and access to established markets and distribution channels. 16 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 Lecture Meeting Date & Time: 26th August 2022 / 6.30pm to 8.00pm Topic: Decoding Chanakya’s Leadership Model Resource Person: Ms Mansi Yogesh Thakkar – Director, Windplus Pvt Ltd, Leadership Coach & Podcaster Venue: Virtual Zoom Platform Live Fb Link: https://www.facebook.com/hydhma/videos/1380111375845626/ Ms Mansi Yogesh Thakkar who has studied Chanakya’s Arthashastra enthralled the audience of nearly a 100 with her erudition of Chanakya’s teaching which holds good even today. She compared the king to the head of a corporate or the owner of an organization – the qualities that he should possess and how it is similar to any Chairman or owner of a company in today’s world. She spoke of the seven pillars of the organization how the head has to choose his CEO/COO wisely as they should be able to take decisions in his absence. The qualities which his ministers should possess and how they should have knowledge of everything. She held the audience enrapt with her session and her through knowledge of the subject – she was able to answer all the queries posed to her. THE MANAGEMENT REVIEW 17

Student Development Program Date & Time: 18th August 2022 / 11.00am to 12.30pm Topic: Business Analytics - Application in real-life scenario Resource Person: Mr. Amit Chandak, Chief Analytics Officer, Kanerika Software Venue: Virtual Zoom Platform College Institute of Aeronautical Engineering The Session on Business Analytics was of great use to the participants of this session. Mr. Amit Chandak explained things related to Business Analytics – the areas where one can choose their career options and how it helps in an organization. How decisions are taken based on data – how to analyse it, along with that he answered queries on the Power Bi, Data, how Artificial Intelligence is going to play a major role in this field. The session is divided into two parts, at the beginning of the session he introduced the students to Business Analytics, how it is different from other Analytics like Marketing Analytics and then the session moved to the core concept I.e.; Data. Various ways to source data - one can collect and generate the data. He brought out the difference between Structured, Unstructured and Semi Structured data and their sources of this type of data with examples. The importance of data and what are the steps of collecting the data and how to analyse the data into useful information which will help the organizations in future. The session was ended with Mr. Amit Chandak clearing doubts of students. Student Development Program Date & Time: 20th August 2022 / 11.00am to 1.00pm Topic: Entrepreneurship Resource Person: Ms. Vandana Tolani, CEO and Founder, Convanto Ms. Mansi Yogesh Thakkar, Director, Windplus Pvt Ltd, Leadership Coach & Podcaster Venue: Virtual Zoom Platform College Institute of Aeronautical Engineering Ms Mansi Yogesh Thakkar spoke about Maps and the 3 R’s which are needed for any entrepreneur to start his journey. For survival one has to research, have a strategy and rethink from various perspectives and once on the journey of entrepreneurship you should not give up till your destination is reached. One should know business human and communication psychology. Always be a good listener and before taking any decisions one has to take opinions from all to think from different angles. Besides one should be aware about markets as well as have a strong online presence. She also spoke about upgrading skills and reading. Ms Vandana Tolani who was an entrepreneur herself spoke about the skill sets needed to be an entrepreneur. He/She should be creative out of the box thinker, tenacious, ensure that they are like phoenix which rises from the ashes. They should be polymaths – aware of the markets and what will sell, be adaptive in their approach, learn to change according to the times and should know how to use their skills as well as those around them. Should be mentally and physically strong. Should be able to take risks, should be cautiously optimistic and confident in one’s own abilities. Marketing, Management and Social, forecasting, hiring, navigation and technical skills need to be developed which will complement your skills. She also stated that one has to be tenacious to build one’s business and it is not child play and results can be slow and sometimes aggravating but hard work combined with smart work is what is needed for an entrepreneur. 18 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 Student Development Program Date & Time: 25th August 2022 / 6.30pm to 7.30pm Topic: Business to Business Marketing Resource Person: Mr. M.D. Sandeep, Managing Partner, Fincare Advisors LLP Venue: Virtual Zoom Platform College Avanthi Institute of Engineering & Technology Mr Sandeep brought out the difference between B2B and B2C marketing. The skills needed and who are the customers and end users of this product. Marketing the B2B products against B2C products. The challenges faced by B2B marketing where the decision makers are many against B2C where the customer is the only decision maker. The long buying cycle, and the complex procurement process. The multiple payment options and the difficulty of recovery of payments. A very enlightening session on B2B where the different aspects of the marketing and how difficult it is to market in a B2B environment. The gestation gap between each purchase and how to ensure that you have a recall to your customers so that they only think about you and your product. The students were given a bird’s eye view on what to expect from B2B marketing. Student Development Program Date & Time: 26th August 2022 / 11.30am to 12.30pm Topic: How to Convert Positive Thoughts into Action Resource Person: Prof. P. Krishna Chaitanya, Director, IBMR B School, Hyderabad Venue: Virtual Zoom Platform College P B Siddhartha College of Arts and Science Prof Krishna Chaitanya asked the students how many of them did what they had thought they should do. How many of them procrastinated? How to overcome this, change our thoughts into actions is very important to succeed in life. He brought to the table about Arjuna and Bheem and the difference between them. Arjuna was very focussed in his thoughts and work while Bheema was not so. This was brought out by his Guru Vashishta who gave all the students a chance to bring down a mango which was hanging from a tree. He asked all of them what they could see, while all stated all the things around the mango, Arjuna was the only one who stated that he could see nothing but the mango and hear nothing else since he could only see the object which he was supposed to bring down. He also brought in his ppt the monkeys who are also around us and distract us. We should ensure that there is no distraction and we should be led away from the path which we are supposed to tread. With this he ended his topic by advising the students on the way forward. THE MANAGEMENT REVIEW 19

Student Development Program Date & Time: 27th August 2022 / 6.30pm to 7.30pm Topic: Career Opportunities for MBA- HR Students Resource Person: Mr. Ashish Mittal, Group Chief Human Resources Officer, Sreenidhi Institute of Science and Technology Venue: Virtual Zoom Platform College J.B Institute of Engineering & Technology Mr Ashsish Mittal spoke on the different career options which are available for the MBA HR students. He stated that now no employee joins a company to retire in the same organization. Now they want instant outputs and also the career path in the organization. One has to reward the employee in public and chastise them in person/private. He talked about the 12 key functions of Human Resources and how to communicate to employees; a very important skill to be acquired. He also spoke about the hierarchy in HR Job titles besides the different HR trends that exist today – either you drive change to add value to the business. The skill needed to keep the employees satisfied is also an HR job so the there is retention and not attrition. The 11 HR trends to keep your customer (employees) happy and loyal to your organization. He gave deep insights into the changing trends of today and what the employee expects from the organization which is the responsibility of the HR. Student Development Program Date & Time: 29th August 2022 / 11.30am to 12.30pm Topic: Angel Investment Funding Opportunity for early stage Entrepreneurs Resource Person: Ms. Vandana Tolani, CEO and Founder, Convanto Venue: Virtual Zoom Platform College BBA & MBA Students of St. Joseph’s Degree & PG College Ms Vandana spoke about the angel investment funding opportunities for early stage entrepreneurs. She spoke about the different funding which a start-up resorts to – it is funding from one own resources and friends / relatives and once you scale up your operations then you need funding from outside sources. Your project plan should be full proof and should be able to convince the financier that you will be able to repay your loan based on your plan for your organization. She also spoke on the best practices – ie to ensure that your personal and professional spending and investment are far apart and not mixed so that you have a professional approach. How to manage money time and impact so that you attract investors to your company. You cannot do all the jobs yourself hence you should depend on the expertise of others to run your business. You should also share your knowledge and ensure that decisions are taken collectively so that all feel that you are part of the company’s growth and also you get different opinions/ perspectives. How to market your products as well as what are the do’s and don’ts which should be followed by early stage entrepreneurs was touched on for the benefit of the students. 20 THE MANAGEMENT REVIEW

Volume: 23  |  Issue: 01  |  July - August 2022 Student Development Program Date & Time: 29th August 2022 / 6.30pm to 7.30pm Topic: Chanakya on Leadership Resource Person: Ms. Mansi Yogesh Thakkar, Director, Windplus Pvt Ltd, Leadership Coach & Podcaster Venue: Virtual Zoom Platform College P B Siddhartha College of Arts and Science Miss Mansi Yogesh Thakkar addressed the students on Leadership, the qualities of a good leader. According to Chanakya, a leader is one who knows the psychology of humans, who picks his men who are talented, trusts them as well as ensures that they are empowered, listens to them when they have something to state and also gives them decision making powers. A leader has his feet firmly on the ground as well as his ears too so that he knows what everyone thinks about the various decisions taken. He is also a polymath that is he should be aware about everything and should have knowledge of how all his departments function. He should be able to take his team along with him and should ensure that they will be loyal. He should be a visionary so that he can lead from the front. Student Development Program Date & Time: 30th August 2022 / 11.30am to 12.30pm Topic: Career Opportunities in Finance Resource Person: Mr. Tushar Kansal, Founder & CEO, Kansaltancy Ventures Venue: Virtual Zoom Platform College CMR Institute of Technology Mr. Tushar Kansal spoke about the different opportunities in Finance if students want to pursue their careers in this field. He not only gave them the options but also stated which are the best universities to get their certification courses from. He explained in detail the skillset needed for each of the options (12 in all) and what is the remuneration to be expected for each of the options chosen. He also stated how to upgrade the skills, the industry where they can use their skillset and how to ensure that they can market themselves which is important in today’s world. A very fruit and informative session where not only the students but all those present gained knowledge from it. THE MANAGEMENT REVIEW 21

Student Development Program Date & Time: 30th August 2022 / 6.30pm to 7.30pm Topic: Orientation on Project Work for Management Students Resource Person: Prof (Dr) Renuka Sagar, Director, RBVRR College for Women Venue: Virtual Zoom Platform College J.B. Institute of Engineering & Technology Prof Renuka stated that the project work comprises of eight chapters to ensure logical flow of the research work conducted by the students. As per the prescribed format every research report should start with introduction to the research topic, need, scope, objectives and limitations of the study. The second chapter included the in-depth study of the related researches conducted in the area of research title, followed by the third chapter ‘Research Methodology” which is the most important chapter which is followed by the sampling technique and sample size to the data collection methods and tools of data analysis employed. The sixth chapter provided information on the primary data collected for the research. Data analysis and interpretation reflects the gist of the data gathered. The seventh chapter included conclusions and suggestions provided by the researcher based on the research. This information provided the basis for the implementation of policy decisions. The technical specifications in preparing the research report were also covered in the session. LAUGHTER CORNER 22 THE MANAGEMENT REVIEW



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