Navacord Lookbook - 2019

NAVACORD MARKETING LOOKBOOK 2019 Local Touch. National Strength.™

2 TABLE OF CONTENTS Banners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Brochures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Insights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Placemats. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Postcards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Print Ads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Recruitment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Sell Sheets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Local Touch. National Strength.™

NAVACORD | BANNERS 3 BANNERS Collateral Stats: Banners created in 2019: 10

4 NAVACORD | BANNERS NAVACORD RECRUITMENT BANNER: The Navacord recruitment banner is the perfect addition to any career fair or university presentation. Local Touch. National Strength.™

NAVACORD | BANNERS 5 MITCHELL & ABBOTT BANNERS: Above is an example of a set of stand up banners that can be used for trade shows, conferences, sponsorships and speaking engagements. Help your brand stand out with some nice stand up banners.

6 NAVACORD | BANNERS MITCHELL & ABBOTT - CARSTAR: Stand up banner for the Carstar franchise and their associated events. MITCHELL & ABBOTT - MROO Targeted banners for large programs helps show the client you are invested in their business and a dedicated partner to their members. Local Touch. National Strength.™

NAVACORD | BROCHURES 7 BROCHURES Collateral Stats: Brochures created in 2019: 05

8 NAVACORD | BROCHURES CANADIAN ASSOCIATION OF NATUROPATHIC DOCTORS: Example of a co-branded brochure for a program that outlines the coverage details and advantages of working with a Navacord Broker Partner. Local Touch. National Strength.™

NAVACORD | BROCHURES 9 JDIMI CONSULTING - MORTGAGE LIFE INSURANCE: Example of a product brochure that highlights the key benefits of the product and a nice leave behind for prospects.

10 N AVACO R D | B R O C H U R E S Local Touch. National Strength.™

NAVACORD | BROCHURES 11 NAVACORD GLOBAL BROCHURE: A creative brochure alternative that can be used for special events or presentations. A more memorable informative document to leave behind with guests to keep your brand top of mind.

12 N AVACO R D | B R O C H U R E S 2019 D&O TRENDS: Example of a more in-depth piece of collateral on a specific topic. Perfect design for lengthy trend reports, yearly outlooks and sector forecasts. Local Touch. National Strength.™

NAVACORD | INSIGHTS 13 INSIGHTS Collateral Stats: Insights created in 2019: 15

14 N AVACO R D | I N S I G H T S HOSPITALITY INSIGHTS Example of a sector insight on topics related specific to that industry. Reinforces our sector specialization and proactive approach to client servicing. COMMON EXPOSURES IN THE HOTEL INDUSTRY Example topic for a sector insight. Great leave behinds for existing clients and prospects. Promotes thought leadership and additional client touch point. Local Touch. National Strength.™

NAVACORD | INSIGHTS 15 2019 CANADIAN CYBER FACTS: Example of a product insight as it relates to the current landscape. These are impactful pieces on why a specific product should be considered by all clients and prospects. Another example of thought leadership that can be sent to virtually any client and/or prospect.

16 N AVACO R D | I N S I G H T S MARKETPLACE INSIGHT Example of a general marketplace insight that outlines the current state of the market at a point in time along with our expectations for the near future. HARD MARKET OUTLOOK These can be a great talking point for both clients and prospects while allowing Navacord Broker Partners to be valuable expert advisors. Local Touch. National Strength.™

NAVACORD | PL ACEMATS 17 PLACEMATS Collateral Stats: Placemats created in 2019: 30

18 N AVACO R D | PL AC EM AT S EXAMPLE GENERAL PLACEMAT: Example of a general placement which can be used in support of a PowerPoint presentation or as a supporting leave behind for clients/prospects. Used to outline Navacord Broker Partners expertise and value proposition. Local Touch. National Strength.™

NAVACORD | PL ACEMATS 19 EXAMPLE D&O PRODUCT PLACEMAT: Example of a product specific placemat that has been used for D&O discussions. These are excellent tools for a presentation with a specific topic/product focus to help guide the client/ prospect through the agenda and exhibits.

20 N AVACO R D | PL AC EM AT S TRANSPORTATION INDUSTRY PLACEMAT: Similar to the product focus and general placemat examples, the industry placemat is used to showcase expertise and value proposition in a specific industry. Works well for prospect presentations as a meeting guide that keeps the prospect engaged as you work through the presentation and outline the expertise of Navacord Broker Partners. Local Touch. National Strength.™

NAVACORD | POSTCARDS 21 POSTCARDS Collateral Stats: Postcards created in 2019: 06

22 N AVACO R D | P O S TC A R D S RV DEALERSHIP POSTCARD: Example of a targeted postcard campaign for RV Dealerships in Alberta. Can be a great way to introduce your brand to a targeted group of prospects when followed up with a call. Local Touch. National Strength.™

NAVACORD | POSTCARDS 23 CARSTAR PROGRAM POSTCARD Example of a program targeted postcard campaign. These are great tools when trying to further persuade a programs target clientele. Used to outline your expertise with that program group and highlight the benefits of your program. Used best when followed up with a phone call.

24 N AVACO R D | P O S TC A R D S CANNABIS POSTCARD Example of a specialized industry postcard campaign. Used to target a group of businesses that fall in a specific industry with risks that may not be considered standard. Outlines our expertise and understanding of a complex sector and why we are the ideal partner. Local Touch. National Strength.™

NAVACORD | PRINT ADS 25 PRINT ADS Collateral Stats: Print Ads created in 2019: 10

26 N AVACO R D | PR I N T A D S PUBLICATION TARGETED AD Example of a print ad that is targeted to a very specific group of readers/ clients. Often used in industry specific or association publications. GENERAL SERVICES PRINT AD Example of a general print ad that focuses on the benefits and value of the brokerage rather than a specific sector or product. Often a go-to for more general publications and sponsorships. Local Touch. National Strength.™

NAVACORD | PRINT ADS 27 PR / BRANDED PRINT ADS Example of a PR focused print ad that are typically used to generate brand awareness or focus on industry achievements or milestones. Used often in insurance focused or internal publications.

28 N AVACO R D | PR I N T A D S INDUSTRY SPECIALIZED PRINT AD Example of a print ad that is industry focused with a targeted audience. These are used most often in industry specific publications with a large subscription base of targeted clientele. Outlines expertise in industry sector and value Brokerage brings. Local Touch. National Strength.™

NAVACORD | RECRUITMENT 29 RECRUITMENT Collateral Stats: Recruitment collateral for 2019: 10

30 N AVACO R D | R EC RU I T M EN T GENERAL JOB DESCRIPTION HIRING POSTER Example of a job description hiring poster. The perfect accompaniment to any job fair, hiring session or to post internally and externally. Provides an at-a-glance description for the position along with reasons why the candidate would love to work at a Navacord Brokerage. Local Touch. National Strength.™

NAVACORD | RECRUITMENT 31 SOCIAL MEDIA RECRUITMENT POSTS Example social media image templates that can be used to promote open positions and encourage job applications on various social media channels.

32 N AVACO R D | R EC RU I T M EN T DETAILED JOB DESCRIPTIONS: Example of a more detailed job description that can be sent to a candidate or posted on various job boards. DETAILED JOB DESCRIPTIONS: This would include all information about the position, applying instructions and why the candidate would love to work at your Brokerage. Local Touch. National Strength.™

NAVACORD | SELL SHEETS 33 SELL SHEETS Collateral Stats: Sell Sheets created in 2019: 30

34 N AVACO R D | S EL L S H EE T S BROKER PARTNER OVERVIEW Example of a general brokerage description sales sheet. Outlines key value proposition of the brokerage along with specialized industry sectors. VALUE ADDED SERVICES SHEET Example of a value added sales sheet that is used to outline key differentiators of a brokerage. Highlights key benefits to the client and how it will improve their insurance experience. Local Touch. National Strength.™

NAVACORD | SELL SHEETS 35 PRODUCT & PROGRAM SPECIFIC SELL SHEETS Example of product specific sales sheets that are often more specific and targeted in nature. Can be co-branded with client and/or insurance carrier and would outline a specific coverage and the products benefits to the client.

36 Contact Navacord Marketing today for assistance. www.navacord.com/marketing | Password: Navacord1234! [email protected] Local Touch. National Strength.™