Runzheimer Brand Guidelines

BRAND GUIDELINES NOVEMBER 2016

Introduction BRAND GUIDELINESOur customers depend on Runzheimer to 4 Brand Promisedesign and deliver business vehicle programs, 5 Email Signaturerelocation information services and business 6 Corporate Colorsexpense solutions. Our brand identity guidelines 8 Logo Compositionhelp ensure these messages from Runzheimer 9 Tagline and Messagingare delivered with consistency, whether online, 10 Logo Usagein print or in personal communications. 12 Photography 14 TypographyBy following the Runzheimer brand guidelines 17 Business Cardin all corporate communications, you can help 18 Letterheadus send an impactful message that positions 19 Trademark & CopyrightRunzheimer as the recognized leader for the 21 Phone Communicationmobile workforce. 2

Brand Promise BRAND GUIDELINESCATEGORY ENVIRONMENTFIXATED ON ACCURACY AND SIMPLICITY A NEW BALANCE OF OWNERSHIPBUSINESS OFFERING: BRAND PROMISE: HUMAN NEED:ASSURED ALIGNMENT CONFIDENTLY SUSTAINABLE PATH FORWARDWe understand that fair, accurate and Winning requires a new formula, balancingdefensible don’t exist without alignment, the business need for control with the humanboth between our customers and their desire for control. Businesses must findbusiness as well as between the business and the right path for their organization whileits employees. Which is why this business navigating the complexity of technology,is about more than just numbers to us. It’s regulations and a new workforce. Thisabout people. People building the business. requires keeping as much of an eye on costsAnd people advancing their careers. It’s as it does on personal reward and value.personal to all of them, and why we’ve always They seek partners to help not only guidebelieved in a very personal care experience. them in developing the right combinationIt’s why our experience has taught us that you of programs and policies, but also helpingcan’t fit every business into the same box. To ensure successful implementation andproperly bridge business reality with personal sustainable harmony.reality, it requires the right expertise, the righttechnology and the right service.COMPANY CUSTOMERA LEGACY OF BUILDING TRUST Seeking Assurance 3

Email Signature BRAND GUIDELINESName Matt JacobsonTitle Digital Marketing LeadRunzheimer 16PT ARIAL REGULARLegal Entity Name (if applicable) 9PT ARIAL REGULAR RunzheimerAddress Line 1Address Line 2 14PT ARIAL REGULAR 1 Runzheimer ParkwayAddress Line 3 (if needed) Waterford, WI 53185Office Phone Number (optional) Office: 262.971.2394Mobile Phone Number (optional) Mobile: 262.971.2558Runzheimer Regional Web Address runzheimer.comThis email, and any files transmitted with it, may contain confidential 9PT ARIAL REGULAR This email, and any files transmitted with it, may contain confidential andand proprietary information of Runzheimer, some or all of which may be proprietary information of Runzheimer, some or all of which may be legallylegally privileged. It is intended solely for the attention and use of the privileged. It is intended solely for the attention and use of the namednamed recipient. If an addressing or transmission error has misdirected recipient. If an addressing or transmission error has misdirected this email,this email, please notify the sender and delete it from your mailbox or any please notify the sender and delete it from your mailbox or any other storageother storage mechanism. If you are not the intended recipient, or his/ mechanism. If you are not the intended recipient, or his/her representative,her representative, any unauthorized use of, disclosure of, distribution of, any unauthorized use of, disclosure of, distribution of, copying of, printingcopying of, printing of, or reliance on, this email may result in legal action. of, or reliance on, this email may result in legal action. Please note that wePlease note that we cannot guarantee this message, or any attachment is cannot guarantee this message, or any attachment is virus free, althoughvirus free, although due care has been taken to minimize the risk. Any views due care has been taken to minimize the risk. Any views expressed inexpressed in this message are those of the individual sender, except where this message are those of the individual sender, except where the senderthe sender specifically states them to be views of Runzheimer. specifically states them to be views of Runzheimer.Important Note: 6PT ARIAL REGULAR INCLUDED ON EXTERNAL EMAILS ONLYKeep signature data to a minimum. Do notinclude personal messages, inspirationalquotes, images, backgrounds, etc. Do notinclude graphics in the email body except asneeded to illustrate products and features.Please use Runzheimer and the default blackOutlook text (or HTML) only. 4

BRAND GUIDELINESCorporate ColorsRunzheimer’s core colors are red andgray. Red is to be used in the logo and asan additive color only (for bullet points,headlines, callouts, or buttons on web).Please keep usage of red to a minimum. PRIMARY NEARLY BLACK WARM GRAY LIGHT GRAYCOLOR PALETTE C=62; M=60; Y=77; K=66 C=50; M=50; Y=54; K=17 C=25; M=24; Y=28; K=0 RUNZHEIMER BLUE C=16; M=91; Y=89; K=5 R=51; G=46; B=31 R=123; G=110; B=102 R=194; G=184; B=175 R=197; G=59; B=51 # C53B33 # 332E1F # 7B6E66 # C2B8AF PMS 318U PMS 2C PMS 10C PMS 3C 5

BRAND GUIDELINESAccent ColorsRunzheimer’s secondary colors are usedthoughout print and web materials.Additionally, Dark Green can be used torepresent Expense, Dark Blue can representRelocation, and Dark Orange can representBusiness Vehicles.Tertiary colors are used sparingly, mostcommonly seen in charts and graphs. USED TO REPRESENT USED TO REPRESENT USED TO REPRESENT EXPENSE RELOCATION BUSINESS VEHICLES SECONDARYCOLOR PALETTE LIGHT GREEN YELLOW PURPLE C=40; M=0; Y=81; K=0 C=0; M=39; Y=67; K=0 C=0; M=54; Y=95; K=0 R=164; G=213; B=93 R=255; G=174; B=95 R=255; G=144; B=18 # A3D55D # FFAD5E # FF8F12 PMS 382U PMS 109U PMS 253U 6

Logo Composition Important Note: BRAND GUIDELINES Ink appears differently depending on 2 TIMES THE X HEIGHTThe Runzheimer logo has been designed to whether or not paper is coated (lighter onrepresent the Runzheimer brand. The logo glossy, coated paper; darker on uncoatedshould not be altered in any way. photocopier paper). Please make sure you are using the appropriate color Runzheimer forColor the correct paper stock.The logo is composed two colors: Red andblackPMS 293 C on coated stockC=90; M=60; Y=0; K=0R=18; G=104; B=179;# 1268B3Always leave white space surrounding thelogo equal to or greater than twice the heightof the Runzheimer logo. The area indicatedon the illustration should contain no images,symbols or words, with the exception of thetagline “WE WORK WHERE YOU WORK.TM ” 7

BRAND GUIDELINESTagline and MessagingOur tagline, “WE WORK WHERE YOU WORK.TM ”,lives separately from the logo in either a three-linestacked or one line format.Can be shown in white text over primary orsecondary color palette. Never over our tertiarycolor palette or any arbitrary colors.ALL PRIMARY COLORS WE WORK WE WORK WHERE YOU WORK.TM WHERE YOU WORK.TMALL PRIMARY COLORS WE WORK WE WORK WHERE YOU WORK.TM WHERE WE WORK WHERE YOU WORK.TM YOU WORK.TMALL SECONDARY COLORS WE WORK WHERE YOU WORK.TM 8

BRAND GUIDELINESLogo UsageThe logo should appear in full color againsta white or light gray background. Neverplace the logo on black or alternate coloredbackgrounds.The color of the logo may be reversed undercertain circumstances, but this should be keptto a minimum. On a primary colored back-ground you are permitted to use a white logo.You should only use a white logo on a blackor red background if absolutely necessary.Special RequestsPlease direct any special requests to theMarketing department (for example, forpermission to print the logo on a t-shirt). 9

BRAND GUIDELINESLogo Usage on PhotographyThe most acceptable application is to fadethe photography to white to create a cleanspace for the logo to live. 10

BRAND GUIDELINESPhotographyRunzheimer images should generally bebright and open. The midwest landscapesrepresent possibility and mobility.The photos that include people are preferablycropped as to not place emphasis on thepersons face, but rather on the technologythat they use. 11

BRAND GUIDELINESPhotography Per Business UnitThe photography that is used whenreferencing Runzheimer’s support or careerssector are usually red in saturation. Stillfollowing the guidelines outlined within thegeneral Photography section on the previouspage.The business units are referenced as heavilysaturated with the secondary color palette.For example: Dark Green can be used torepresent Expense, Dark Blue can representRelocation and Dark Orange can representBusiness Vehicles. 12

BRAND GUIDELINESTypographyFor PrintThe corporate typefaces of Runzheimer forprinted marketing materials are Caecillia andGotham.Please be sure to use the appropriate weights forevery application.CAECILLIA 85 HEAVY CAECILLIA 45 LIGHT GOTHAM NARROW BOOK GOTHAM NARROW LIGHT PRIMARILY BODY COPY PRIMARILY BODY COPY ­HEADLINES — USED SPARINGLY SUB HEADERS — USED SPARINGLY DARK GRAY OR WARM GRAY DARK GRAY OR WARM GRAYDARK RED OR SECONDARY COLORS DARK RED, DARK OR WARM GRAYABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN OPQRSTUVWXYZ OPQRSTUVWXYZOPQRSTUVWXYZ OPQRSTUVWXYZ abcdefghijklmn abcdefghijklmn opqrstuvwxyz opqrstuvwxyzabcdefghijklmn abcdefghijklmn @1234567890 @1234567890opqrstuvwxyz opqrstuvwxyz@1234567890 @1234567890 13

BRAND GUIDELINESTypography for InternalCommunicationThe corporate typefaces of Runzheimerfor internal presentation materials such asPowerPoint or Word documents is Arial.Please be sure to use the appropriate weightsfor every application.ARIAL BOLD ARIAL REGULARHEADLINES — USED SPARINGLY SUB HEADERS AND BODY COPYDARK RED OR SECONDARY COLORS DARK RED, DARK OR WARM GRAYABCDEFGHIJKLMN ABCDEFGHIJKLMNOPQRSTUVWXYZ OPQRSTUVWXYZabcdefghijklmn abcdefghijklmnopqrstuvwxyz opqrstuvwxyz@1234567890 @1234567890 14

BRAND GUIDELINESTypography for Digital and WebThe corporate typefaces for the Runzheimerwebsite is Gotham Medium, Gotham NarrowBook and Gotham Narrow Light.Please be sure to use the appropriate weightsfor every application.GOTHAM MEDIUM GOTHAM NARROW BOOK GOTHAM NARROW LIGHTPRIMARILY HEADLINES PRIMARILY SUBHEADS AND LINKS PRIMARILY BODY COPY ­OFTEN SECONDARY COLORS OFTEN DARK GRAY # 666666 OFTEN DARK GRAY# 999999ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMNOPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZabcdefghijklmn abcdefghijklmn abcdefghijklmnopqrstuvwxyz opqrstuvwxyz opqrstuvwxyz@1234567890 @1234567890 @1234567890 15

BRAND GUIDELINESBusiness CardThe corporate business cards have beendesigned to include the new logo andtagline. Please refer to your marketingdepartment for ordering instructions. FRONT SIDE12 PT CAECILLIA 45 LIGHT Matt Jacobson Digital Marketing Lead 1 Runzheimer Parkway 8 PT CAECILLIA 45 LIGHT [email protected] Waterford, WI 53185 runzheimer.com O 262.971.2394 M 262.971.2558 38 PT CAECILLIA 45 LIGHT 1 Runzheimer Parkway Waterford, WI 53185 runzheimer.com BACK SIDE WE WORK WHERE YOU WORK. 16

BRAND GUIDELINESLetterhead FRONT SIDEThe corporate letterhead templatehas been set up in Word for yourprint and digital needs. WE WORK WHERE YOU WORK. 20 PT CAECEILLA 45 LIGHT NEARLY BLACK 8 PT CAECEILLA 45 LIGHT WARM GRAY 1 Runzheimer Parkway Waterford, WI 53185 | runzheimer.com 17

BRAND GUIDELINESTrademark & Copyright Product Name UsageTo protect our “Runzheimer” trademark, Use the following terms when referring to:please include the TM symbol whenever Our company: Runzheimerreferring to Runzheimer in all marketing Our product: Runzheimermaterials. Additionally, use the TM symbol with (always with an initial cap)the first mention of Runzheimer in each major Our website: runzheimer.comsection or page of body copy. Subsequent (lowercase, no “www”)mentions of Runzheimer within a singlesection or page do not require the symbol.Expense Source gets a registered trademark TRADEMARK EXAMPLEsymbol ® with the first mention of ExpenseSource in each major section or page of RunzheimerTM was founded in 1933body copy. Subsequent mentions of Expense with a vision and values of respect,Source within a single section or page do not integrity, excellence, innovation,require the symbol. leadership, teamwork and initiative.Include the following copyright line with thecorrect date at the end of product documents(FAQs, user guides, training materials,product videos, etc.) and marketing materials(whitepapers, website pages, brochures,banners, tradeshow materials, etc.):© 2015 Runzheimer. All rights reserved. 18

BRAND GUIDELINESPhone CommunicationGreeting“Thank you for calling Runzheimer. We WorkWhere You Work. How may I assist you?”Voicemail“Thank you for calling Runzheimer. We WorkWhere You Work. Our office is currentlyclosed. Our office hours are 8:00am to5:00pm on weekdays, excluding holidays.[VOICEMAIL MENU]” 19

© 2016 Runzheimer. All rights reserved.