The Hearing Care Centre SUMMER 2017 Newsletter

Hearing Care Karen Finch RHAD FSHAA FRSACentre NewsEast Anglia's Multi-Award Winning, Private Hearing Care CompanyThe Importance ofSummer2017|Free Hearing Checks Addressing your hearing loss early can make all the difference (pgs 14 - 15) Customer service recognition at EADT Business Awards (pgs 4 - 5)Battery Offer New Opening CompetitionBuy 10 packets Fortnightly Win a £50 for only £20 clinic in Norwich theatre voucher! (pg 5) (pg 13) (pg 25) hearingcarecentre.co.uk

The future of Smart UK 05.67 A 7.2017Hearing is here With ReSound LiNX 3DTM you will be able to do more and be more than you ever thought possible. Because ReSound LiNX 3D is up to 50% better at identifying speech in various environments* you can: • Hear 80% more of the sounds around you** • Understand 40% more speech in noise** All while enjoying best-in-class streaming and control with the ReSound Smart 3D app. To find out what difference ReSound LiNX 3D could make to your hearing, contact the Hearing Care Centre. Compared with other premium hearing aids. Sources: *Groth (2016), **Jespersen et al. (2016)

Welcome... PICTURE: The audiology team at a recent industry conference“I’m seeing the boss”, my new patient saidsurprised at being greeted by myself. I was Contact usa little taken back, so I explained that I seepatients 2-3 days a week and absolutely love Editor: Matthew Cowardit! I am so privileged to love my work, as do Newsletter Enquiries:all of the audiology team. I went on to say [email protected] The Hearing Care Centre was set up toserve those with hearing loss in East Anglia; The Hearing Care Centre Ltdit’s what we do, and what I believe we do 11 Upper Brook Streetextremely well. Ipswich, IP4 1EG Despite our growth, HCC is still a small Tel: 01473 230330local firm, which has raised its status andits reputation because of the high level of For a full list of our 25 centres,service it gives when dispensing hearing please see the back page.systems and the incredible aftercare thatfollows. It’s grown, yes, but at heart it’s still a Follow ussmall local firm with a no nonsense approachto business - and long may it remain so. Like us at: We now have 24 employees, including 7 Facebook.com/audiologists, covering an incredible 25 clinics hearingcarecentreacross Suffolk and Norfolk, as well as lookingafter our less mobile patients in their homes. Follow us at:On pages 10-11 we introduce our amazing @hearingcarectraudiology team to you, many of whom youmay not have met before. Watch our videos: The team and I are always here to help, Youtube.com/please do not hesitate to give us a call if we hearingcarecentrecan help you to improve the quality of yourlife with better hearing. Follow us at: Have a wonderful summer and enjoy Instagram.com/reading our latest edition of Hearing Care hearingcarectrCentre News.Karen FinchManaging Director & Audiologist The Hearing Care Centre | 3

DoubleHonours forHCC TeamThe team at The Hearing Care Centre The Hearing Care Centre’shas been celebrating after winning Managing Director, Karen Finch wastwo prestigious business honours and also personally acknowledged for herbeing named a finalist for a third, at the entrepreneurial achievements, makinghighly regarded East Anglian Daily Times the final three in the ‘Director of the(EADT) Business Awards. Year’ category. After the presentation, At a glitzy ceremony held at Trinity Karen expressed her delight: “To bePark in Ipswich we were named winners finalists for three awards was an honourof the ‘Showcasing Excellence’ and in itself, but to have won two of them - I‘Customer Care’ awards. The judges just was not expecting it.recognised that our team go above “I’d like to thank my team who are an amazing group of individuals. This I have never felt such journey has been 19 years in the making, but I have never felt such depth of pride“a depth of pride for my team for my team as I do right now.” as I do right now... With our 20th anniversary on the horizon we are excited about what's to”and beyond customer expectations come for the business.and ensuring everything we do has thecustomer at its core. This year was the tenth occasionthat the company has either wonor been selected as a finalist inthe ‘Customer Care’ category,demonstrating the consistent highlevels of service provided. The awards were being staged forthe 20th time this year and attractedhundreds of entries from businessesacross the region.4 | www.hearingcarecentre.co.uk

Special OfferHearing Aid Batteries This summer we are giving you theopportunity to stock up on your hearing aid batteries at a great price. Purchase 10 packets for only £20 - SAVE UP TO £21! How to order: Call: 01473 230330 Online: www.hearingcarecentre.co.uk/offers In person: Visit our Ipswich Practice (Upper Brook St) or speak to your audiologist at your next appointment. 10 PACKS FOR £20! Terms: Offer valid until Saturday 16th September 2017. Battery Club discount is not applicable with this offer. Free postage for over £20 spend does not apply to this offer. Offer limited to one per customer.

HCC News Granddaughter news for Janin Brief: Congratulations to Jan Woby from our customer care team whoMayor visits for hearing check became a grandmother for the second time. Her son and daughter-In May, former Ipswich Mayor, Roger in-law were proud to announce theFern paid a visit to our Ipswich HQ birth of their beautiful daughter,to help raise awareness about the Isabella Grace on July 4th.importance of regular hearing checks. Patients have commented onCouncillor Fern was invited to The Jan's never-ending smile in ourHearing Care Centre, as part of National Ipswich reception area!Deaf Awareness Week and to see forhimself exactly what a hearing testinvolves. Councillor Fern was verypleased to find out that his resultsrevealed normal hearing. Special birthday for Liz Happy Birthday to Liz Compton, who has recently turned 50! Liz, who joined the accounts department in April 2016, has celebrated her birthday with a fabulous trip to Jamaica with her family. We are very jealous!Ian's graduation dayIn mid-July Hearing Care Centre audiologistIan Rushton officially sealed the completion ofhis Audiology Degree, attending his graduationceremony in Birmingham. Accompanied by ourManaging Director Karen Finch and dressed in hisfull regalia, this was a celebration of all the hardwork Ian has achieved at Birmingham’s AstonUniversity. We are all very proud of him!6 | www.hearingcarecentre.co.uk

Ipswich SoundsOpen Week of Suffolk 18th - 23rd September 2017 Take a moment to imagine what it would be like if you could not hear yourAcross the year we organise a series of favourite sounds. This is reality for manyOpen Day events at each of our centres, people who experience hearing lossbut there is none more special than and as part of Deaf Awareness Week weour Ipswich Open Week, held every launched a photographic competitionSeptember to celebrate our birthday. to help raise awareness about the This is the perfect opportunity for importance of hearing.you to discover more about your hearing Our ‘Sounds of Suffolk’ competitionand learn how modern technology can attracted dozens of entries and ourrevitalise your hearing. judging panel (which includes BBC Between Monday 18th – Saturday Radio Suffolk’s Mark Murphy) are now23rd September 2017 you are invited deliberating over their favourite entries.to book an appointment with one of The winners will be revealed in our nextour audiologists at our 11 Upper Brook newsletter.Street practice. Take advantage of a free Entries have included the sea crashinghearing assessment (usually £20) and at Felixstowe, combine harvesters inexperience for yourself some of the very the fields near Southwold and childrenlatest hearing technology. feeding the ducks at Flatford – all iconic Birthday cake, special offers and sounds heard around Suffolk.other surprises will all be on offer forthose attending. Appointments arelimited so please call our CustomerCare Team to book on 01473 230330. The Hearing Care Centre | 7



Dangers ofDo It YourselfWax RemovalSarah Nichols, Ear Care Practitioner Sarah Nicholsat The Hearing Care Centre reports narrow ear canal by those suffering with earache, feeling of fullness in the ear oron the dangers of 'do-it-yourself' ringing ears. Many people also buy ‘Ear Bulb’ DIYwax removal products such as syringe kits off the internet or at their local pharmacy. We strongly advisecotton buds and hair pins... against using these products as these can do more harm than good. AlthoughEarwax (Cerumen) is one of our body’s earwax is one of the main causes ofmundane, under-appreciated, yet temporary deafness or hearing aidtotally amazing protective devices. malfunction, when you put objects inLike eyelashes and nose hair, earwax your ear, including jets of water, youshields our body from outside invaders risk pushing the wax further into the earincluding dust, bacteria, and other canal and blocking it completely. Youmicro-organisms that can get in and could even rupture your eardrum orirritate, inflame, or infect. damage the small middle ear bones. Thanks to earwax, our ears are self- Nowadays there are much safercleaning. Whenever you move your and effective treatments for earwaxjaw or chew, you help keep the earwax removal. The Hearing Care Centre offersmoving slowly from the ear drum to the private ear syringing and micro-suctionear opening, where it will then either dry services at many of our centres. To findup, flake off or fall out. out more visit - hearingcarecentre. Any disruption of the ears natural co.uk/waxremovalcleaning process can cause great harm if it is not done carefully, which is why we should never stick anything in them. This includes perfectly designed hair pins, tweezers or pen lids that are commonly squeezed inside a The Hearing Care Centre | 9

Meet The A Team... As the company expands, we aim to never lose the personal touch thatsets us apart from our competitors. Let us introduce our caring audiologists… Karen Finch Teresa Sadler Melvyn Howe RHAD FSHAA FRSA RHAD FSHAA RHAD FSHAA Joined the team: Joined the team: Joined the team: 1998 2002 2004 (Founder) Local centres: Local centres: Eye, Ipswich & Aldeburgh, Beccles, Local centres: Needham Market Ipswich & Carlton Colville, Favourite sound: Halesworth, Harleston Woodbridge Running water in a & Southwold Favourite sound: garden pondThe waves rolling in on Favourite sound: Why I love my job: Teeing off for a Southwold beach The variety of work I get round of golf to do - no two days are Why I love my job: ever the same at The Why I love my job: I have the ability to Working in an incrediblechange peoples’ lives Hearing Care Centre team alongside many through improved members of my family communication Interesting fact: I'm only 5ft but at Interesting fact: Interesting fact: school, I used to My great grandfather Former president of always beat the 'tall' used to be the keeperthe leading hearing aid girls at the high jump! of Southwold lighthouseindustry body, BSHAA10 | www.hearingcarecentre.co.uk

Jason Curtis Trainee Audiologist Jason joined HCC in 2015 and comes to the end of his Audiology degree this autumn. He passed his interim exams with merit, just hours before racing back to Ipswich to be present for theL birth of his first child. The one to watch! Michael Shade Simon Myhill Ian Rushton RHAD FSHAA RHAD MdSc FSHAA RHAD FdSc MSHAA Joined the team: Joined the team: Joined the team: 2007 2010 2015 Local centres: Local centres: Local centres: Hadleigh, Bury St All of Norfolk & FelixstoweEdmunds, Ipswich & & Ipswich Stowmarket Sudbury Favourite sound: Favourite sound: The sounds of the Favourite sound: The roar of the crowd at countryside when out I love listening to ITFC - Especially if we're walking my dogs all types of music! Icouldn't live without it playing Norwich! Why I love my job: Meeting new people Why I love my job: Why I love my job: each day and helping I enjoy making a I have the ability to those with a loss to counsel and improvedifference to peoples’ lives of hearing impaired hear betterlives with hearing loss people and their families Interesting fact: Interesting fact: Interesting fact: I was a patient at HCC Before starting my I played in the Football before becoming partcareer in audiology, I League Final at Portman of the audiology team used to be a DJ! Road back in 1988 The Hearing Care Centre | 11

for your peace of mind ADVENTURE SKI HONEYMOONS HOLIDAYS 0944We make it easy. .Your Local Independent Travel SpecialistsFind your nearest branch at FLIGHTS CITY BREAKStravelwithfredolsen.co.uk RIVER CRUISE OCEAN CRUISEor call us FREE on 0800 954 0068Local independent travel agents in Ipswich, Felixstowe,Bury St Edmunds, Colchester and Norwich

Hadleigh High at the new centre over the next fewStreet Opening weeks. If you live in the area do pop in and meet our newest staff memberTuesday 15th August is the official Emma, who would be very pleased tolaunch date for our clinic relocation show you around.in Hadleigh. Based at the Hadleigh We will be inviting all of our HadleighHealth Centre since 2003, we will be patients to a launch event taking placemoving our services to new premises very soon. Look out for your invite!at 14 High Street. The Hearing Care Centre will beinvolved in a brand new venture knownas ‘Health By Design’, which will bea one-stop-shop for hand-pickedprivate healthcare providers, offeringeverything from osteopathy to podiatry. Our resident audiologist MichaelShade looks forward to welcoming youNorwich City hearing assessments, fitting the veryCentre Opening latest hearing aid technology, earwax removal and much more. To celebrateWe are absolutely delighted to announce the opening free assessments willthe opening of our first clinic in Norwich, be available (saving customers £20),this coming September. with the offer running until the end Demand has been growing from our of September 2017. To book yourpatients to provide a city centre location appointment call 01473 230330.and we have listened. Partnering withour friends at Cecil Amey Opticians,we will operate a fortnightly clinic fromtheir premises at 22 Haymarket, next toNorwich Market. From 11th September 2017 ouraudiologist Simon Myhill will beproviding patients with comprehensive The Hearing Care Centre | 13

TheImportanceof RegularHearingAssessmentsMany of us dutifully see our dentist for By Hearing Care Centredental check-ups and our optician for Audiologist Simon Myhilleye examinations because we knowit’s important to be proactive about some of your hearing ability, you’llour health. We understand that with be ready to address it so that it can’tannual check-ups, medical problems negatively affect your life.can be caught early and treated before Untreated hearing loss should notbecoming a major health risk. be taken lightly. In most situations, the But when it comes to our hearing, longer you wait to see a professional,far too many of us fail to pursue regular the worse your hearing will get. It’s alsoscreenings. As a result, hearing loss been linked to many different healththat may have been identified is under concerns, with dementia recently beingunnecessary strain often deteriorating seriously highlighted in the press. Afurther. It’s all about doing something major study published in the Lancetearlier rather than later! In fact this medical journal showed that mid-lifesummer we took our clinic out on the hearing loss (45-65) tops a list of nineroad to the Suffolk and Norfolk county risk factors that contribute to the risk ofshows. Across these two events we dementia.tested the hearing of 796 people and Untreated hearing loss can alsoastonishingly only 31% of patients had affect your personal relationships, asever had a hearing test before. At The Hearing Care Centre werecommend those over 55 to have aregular hearing check every two years.Reason being that if you start to lose14 | www.hearingcarecentre.co.uk

communication with your loved ones you might have hearing loss or anotherwill likely be strained and this can lead hearing condition. They include:to frustration. However, taking early • Trouble hearing whilst on the phone.action to address your hearing loss can • Difficulty hearing conversations in make all the difference. A full hearing noisy environments.assessment with The Hearing Care • Asking people to repeat themselves.Centre takes only 30-60 minutes and • You have to strain to hear everything costs just £20.00, or if you look out for during conversation.our special open day events (organised • Difficulty pinpointing the direction twice a year at 24 of our centres) we from which a sound is coming.don’t charge anything at all! • Sounds or voices seem muffled. It’s worth noting that your audiologist • Trouble understanding young isn’t the only one who can monitor your children or people with higher- hearing ability. You should also be on pitched voices.the lookout for any signs of hearing loss • Turning the volume on the TV up.that may occur in your daily life. Many • Withdrawing from social settings to situations can serve as indications that avoid conversational embarrassment. The Hearing Care Centre | 15

Technology UpdateTechnology UpdateKaren Finch updates us on the very latest advancementsin hearing aid technology, that have caught her eye.I regularly explain that no two people’s budget. The Hearing Care Centre offershearing needs or wishes are the same a wide range of hearing solutions andbut one thing we all have in common accessories to cater for almost any- we are happy that the days of large, hearing need and preference. We willclumsy-looking beige hearing aids are far help you choose what is best for you. behind us! Modern hearing aids feature My technology update explores theuseful options for any lifestyle, there is new Siemens Signia Primax Pure BT13something for everyone and everyone’s and ReSound’s LiNX 3D.Primax Pure BT13: Hearing on your own terms...This further release from Siemens on still hear and understand, but you needthe Primax platform combines direct to concentrate. In these situations,Bluetooth streaming (no additional listening requires effort as there’s a highneck loops, clip-ons) with proven level of distracting ambient sound. Forbinaural processing power. A complete people with hearing difficulties, this canpackage in a small micro-housing be exhausting, especially by the end ofsuitable for mild to severe hearing the day.losses in three price points. ThankstoitsadvancedSpeechMaster, The one feature that sets the Primax helps to change that. Singlingoutstanding Primax technology apart out the dominant speaker and reducingfrom others to reduce listening effort extraneous background sounds andcalled SpeechMaster. Imagine trying voices, SpeechMaster highlights theto hear the public announcement at a other person’s voice and deliversbusy railway station or trying to talk to outstanding sound quality.your friend in a crowded bar. You can SpeechMaster orchestrates all16 | www.hearingcarecentre.co.uk

features, including binaural functions, and background noises make speechaccording to environmental changes understanding very demanding forand reduces listening effort in every wearers of hearing aids.speech situation throughout the day. SpeechMaster automatically reducesLet’s show an example that most of us surrounding sounds and voices bycan identify with… singling out the conversation at the table with directional microphones.Situation: Sitting at a street café It also engages speech and noiseIt’s late afternoon and you are sitting management and eWindScreen™outside at a busy café with friends. The binaural to tackle the traffic and windbreeze is cool but the discussion at the noise. All this lets you sit back and enjoynext table is getting heated. Wind noise the company. Buy now and SAVE £1,480! We have the new Primax Pure BT13 hearing aids available at The Hearing Care Centre. Whilst stocks last we can offer you a pair of the top-level model (7PX) for the same price as a pair of the mid-level model (5PX) for £3,500 - saving you an incredible £1,480.*Terms and conditions: Offer available whilst stocks last. Colour choices may be limited. Normal price for a pair of 7PX hearing aids is £4,980. Pair of hearing aids must be purchased in order to obtain the offer price. The Hearing Care Centre | 17

Technology UpdateReSound LiNX 3D:Enhance yourhearing experience...At last the latest Resound LiNX 3D Vibrant and Crystal Clear Soundhas been released and is the third ReSound LiNX 3D hearing aids comegeneration of the very first hearing with the superior sound quality ofaid made for iPhone. In this version Surround Sound by ReSound. Theythe sound quality has been improved work together, continuously exchangingalong with the personalisation data about your sound environment forfeatures making those who enjoy the optimised performance.use of a Smart phone a vast array ofadditional features at their fingertips. Superior SoundReSound Smart Hearing aids have Hear more than you ever thoughtbeen recognised around the world for possible. Imagine talking to yourinspiring a brighter future for those colleagues against a backdrop ofwith hearing loss. They are changing whirring blenders, chopping knives andthe conversation from the limitations sizzling pans. These hearing aids areof wearing a hearing aid to the benefits exceptional at recognising voices andof wearing one of the world's smartest use advanced technology to makedevices. them heard. You will hear conversations One of my very dear patients John from all directions, even in shiftingPlummer has been undertaking an in- background noise.house trial of these hearing aids andyou can read for yourself his recent Focus On What Mattersexperience. John was fitted three years A chat with your family or friends onago with the very first LiNX technology, the way to a game may have your fullso his account of this latest version attention, but that doesn’t mean youis how an end user has found the want to turn off the sounds around you.improvements. Before reading John’s With Binaural Directionality III technology,account, let me give you the main you can focus on what you want withoutfeatures of this superb technology... being cut off from your surroundings.18 | www.hearingcarecentre.co.uk

Watch: ReSound LiNX 3D video via our Technology Updatewebsite hearingcarecentre.co.uk/linx3d PatientVirtually Invisible PerspectiveFeel confident that the focus of theconversation will be you and not your By John Plummerhearing aids. How have the ReSound LiNX 3DDesign hearing aids differed from otherReSound LiNX 3D hearing aids are hearing aids you have worn?available in a variety of styles andcolours that will fit your unique hearing The new Resound LiNX 3D is aloss, preferences and lifestyle. quantum leap in quality of sound and the ability to control settingsPersonalisation with my iPhone in so many differentThe ReSound Smart 3D app allows you ways. The addition of the ‘Noiseto personalise and control your hearing Filter’ and ‘Speech Clarity’ in the ‘Allaids in all kinds of environments and Around’ setting means that I cansituations. For example with Tinnitus lower background noise that can bemanagement - The app can help you caused by fans or constant ‘noisescope by masking it with relieving sounds. in the house’ while maintainingCustomise and adjust the sounds to fit conversation and not having to fightyour needs. Lost your hearing aids? You background noise. I have recentlycan also track your misplaced hearing discovered that ‘Speech Clarity’aids through the app. works well with TV. It brings out actors voices that are continually up against background music which seems to be the norm these days. What has been your favourite feature of these hearing aids? I think that my favourite feature is that this system puts me in control and I don't have to adapt to a fixed programme. The other day whilst out birdwatching I was able to turn on ‘Outdoor Setting’, which picked out a particular bird song up in the forest. As you know bird song is a very useful tool in identification of said bird. This is an area which is lost when hearing goes. The Hearing Care Centre | 19

Phonak BelongTMrTehcehawrogreladb’slefihrestar2in4ghaoiudr NEW Groundbreaking Lithium ION rechargeable technology• No more changing disposable batteries• Unmatched hearing performanceThe New Rechargeable Audéo B from PhonakExperience it for yourselfNow available at The Hearing Care Centre

“It is theaftercarethat matters”Lieutenant Colonel Robbie Silk MBE Robbie Silk MBEtells us how his hearing aids and solution. As I now appreciate, she clearly explained that having got over theaftercare kept him in the military... hurdle of recognising my own hearing loss, the next stage was to identify aIt was some 24 years ago whilst serving suitable hearing aid, and that havingabroad, that I realised I had a hearing done so, the trick was perseveranceproblem, a condition brought about and getting used to wearing the aids.by exposure to loud noise, bangs and Most crucial, however, was theexplosions. excellent aftercare provided by the Typically the most difficult part was HCC, involving necessary adjustments,to accept that I did have a problem advice and maintenance – they evenand needed professional help, having sent me wax guards and batteries whilstexperienced the embarrassment of I was serving in Sierra Leone!missing crucial details and people Indeed, with the advent of digitalsaying that I was “ignoring them!” At hearing aids and as my hearing hasthe time, I was at a vital stage of my further deteriorated (it will never getcareer and I knew that unless I resolved better) I have moved onto betterthe issue, there would be no career and more technically developedadvancement and I would be medically instruments, currently a pair of newdischarged. rechargeable Phonak Audeos. These To start with I purchased a single are simply super and give me a qualityanalogue aid abroad, but although it of hearing I never realised was possible.was a good make there was no proper Finally, I can say from experienceadjustment and the aftercare was that however good your hearing aidsnonexistent. I was desperate and in are, it is the ‘aftercare’ that mattersneed of help, so, whilst on leave I visited and here the welcoming and friendlyThe Hearing Care Centre (HCC) and HCC have been superb from themet Karen. Unlike other audiologists receptionists to audiologists.she listened, quickly understood theproblem and set about finding the best The Hearing Care Centre | 21

IntroducingBella...Throughout 2016 HCC organised development. The new-born puppiesa series of fundraising events and will learn so much not only from theiractivities to help raise enough Hearing Dog mum, but also from thesponsorship money for our very own volunteer who looks after their mumHearing Dog puppy. On 1st April 2017 full-time; a brood bitch holder. Theya litter of Labradors was born and we will introduce these adorable pupsare pleased to announce the arrival of to a number of new and excitinglittle Bella! experiences. Hearing Dogs HQ has confirmed We will be following Bella throughoutthat Bella has passed her health checks her puppy months, into her socialising,and 6 week assessment and is now training and hopefully her eventualofficially our sponsored pup. They placement with a deaf recipienthave sent us through the first photos somewhere in the UK in due course.of her (see pictured) and were quick to We now await further news andexpress that our new treasure is quite more cute photos, which of course wean excitable character. We think you will will share with you. Regular 'Pupdates'agree that she is a little cutie! can also be found on our website - Although Bella is only a few months hearingcarecentre.co.uk/pupdatesold now, the training a Hearing Dogreceives starts when puppies are justa few weeks old. It’s hard to believethese adorable puppies are capable ofchanging lives – with a bit of help (and alot of praise and cuddles) they really domake a monumental difference to deafpeople and their families. The first few weeks of a HearingDog puppy’s life are crucial for their22 | www.hearingcarecentre.co.uk

Charity Fundraising UpdateReturn of Macmillan cake bakeOur team are organising a cake bake onFriday 22nd September 2017 (between9am and 5pm). We will convert ourUpper Brook Street practice in Ipswichinto a temporary bakery raising fundsfor Macmillan Cancer Charity. Donatedbaked goods would be gratefully received. Charity event successes! In our last newsletter, we mentioned three exciting charity events we had in the pipeline for the spring. These included our 'Dog Walk & Breakfast' from Newbourne to Waldringfield, a 'Gin Masterclass' with Suffolk's own Gin Lord (Rory Faiers) and our 'Big Charity Quiz'. We are pleased to say these were all a great success raising over £2,615 for Hearing Dogs for Deaf People.Whole Hog team challenge WE NEED YOUR SUPPORT!In October a team from The HearingCare Centre will be tackling trickyobstacles and wading through coldwater and thick mud during the gruellingfive mile ‘Whole Hog Challenge’ heldnear Woodbridge – all in aid of HearingDogs for Deaf People. TO SPONSOR OUR TEAM PLEASE VISIT -hearingcarecentre.co.uk/wholehogchallenge or call 01473 230330. The Hearing Care Centre | 23

HCC Newsin Brief:Earwax removal clinics Join our teamDemand for our private earwax removal We are seeking a self-motivated teamservice has grown exponentially with player with excellent communicationmore and more GP surgeries no longer and customer focus skills to join ouroffering the service to their patients. As team, in the position of ‘Ear Carewell as our daily earwax removal clinics Practitioner’. Having received theheld in Ipswich, we have also organised appropriate training, you will provide safeseveral dedicated outreach clinics ear syringing and microsuction, as wellto be held over the coming months. as aftercare advice and making referralsAppointments must be booked in as required. Visit hearingcarecentre.advance by calling 01473 230330. co.uk/jobs for details.Ear syringing Recycled hearing aids(£40 one ear or £60 both ears) We collect unwanted hearing aids forSouthwold: 18th Sept | 30th Oct third world projects, helping those moreThetford: 15th Aug | 19th Sept | 24th Oct in need than ourselves. If you wouldWickham Mkt: 21st Aug | 18th Sept | 16th Oct like to make a donation send them to: Recycling Scheme, 11 Upper BrookMicrosuction Street, Ipswich, IP4 1EG.(£75 one ear or £95 both ears) We are socialAldeburgh: 8th NovBeccles: 24th Aug | 5th Oct | 16th Nov As we continue to grow, we are looking atStowmarket: 7th Sept | 19th Oct | 30th Nov new and exciting ways to communicateSudbury: 22nd Sept | 3rd Nov the latest news, updates, offers andThetford: 29th Aug | 10th Oct | 21st Nov local events with our customers. If you use social media you can now connect with us on these platforms: Facebook.com/hearingcarecentre Instagram.com/hearingcarectr Twitter.com/hearingcarectr24 | www.hearingcarecentre.co.uk

CompetitionWin a £50 theatre voucherfor a show of your choice!Enjoy the sights and sounds of the theatre with a visit to the New Wolsey Theatrein Ipswich or Theatre Royal in Norwich, compliments of The Hearing Care Centre.To be with a chance of winning this fantastic prize, all you have to do is answer this simple question. Clue: The answer can be found within this newsletter!QUESTION: Entry FormHow many free hearing checks did Name:we perform at this year’s Suffolk Tel Number:and Norfolk Shows? Address:How to enter: Postcode: Email:• Email your answer, name, address and contact number to Answer: [email protected] putting 'Competition’ in the subject.• Alternatively complete the entry form and send to: Competition, 11 Upper Brook Street, Ipswich, IP4 1EGTerms and conditions: Competition deadline 10th November 2017. One entry per household. Winner will be drawn and notified within 7 days of the closing date. The Hearing Care Centre | 25

Is It Time ToUpdate MyHearing Aids?Hearing aids, like everything else, Photo credit: Oticon UKhave a finite lifespan but there’s Teresa Sadlermore to it than that. Audiologist Is It Time? If you've had your hearing aids forTeresa Sadler explains… several years, you may be due for an update. Older technology or changesIt would be great if your set of hearing in your hearing may result in a hearingaids lasted forever. Realistically, hearing experience that’s more frustrating thanaids can last anywhere from three to it has to be. If you experience any of theseven years — for some people, even following, it may be time to consider anlonger. Variables affecting this lifespan upgrade:include how well the instrument is built,how well it’s maintained, and how much • Your hearing aids are not working as wear and tear it experiences - being well as they used toworn in your ear for many hours a day. • Using your hearing aids is more tiring Naturally, when a hearing instrument than it used to bestops working reliably, you could be a • You have trouble hearing speech in candidate for new hearing aids, or at noisy situations and on the phoneleast a significant repair. But there are • Your hearing aids buzz, whistle or other reasons why you may want to give feedbackmake an appointment and consideran upgrade, as planning ahead is Give us a call on 01473 230330 tosomething we should all consider. book a review consultation and learn Hearing aid technology changes about special offers and existingrapidly, just like computers, and new patient discounts.technology may benefit you greatly. Weas audiologists have a responsibility toensure all those with hearing loss areaware of new innovations within theindustry, as these new systems maywell change your life.26 | www.hearingcarecentre.co.uk

The first hearing aid with Enjoya 360º sound experience 30% better speech understanding* Reduce your listening effort by 20%* Remember 20% more of your conversations** * Compared to Alta2 Pro ** Individual benefit may vary depending on prescriptionHear better, remember more, with less effortRecent studies show that ‘following conversation in noisy situations’ is the No. 1greatest challenge for people with hearing loss1. Oticon Opn solves the problemby improving your ability to understand speech in even the most challengingenvironments by 30%, compared to traditional hearing aids.Oticon Opn opens the door not just to better understanding of speech andconversations. Research has shown2 that, with Oticon Opn, you can experiencereduced listening effort, making it easier to follow conversations in challengingsound environments. It can also increase your ability to store and recall information,so you’ll find you can remember more of what people have said to you.1 First Time User Study, 20102 oticon.global/evidenceCall us now at 01473 230330. We’ll send you an information pack and setup a convenient time to arrange an appointment to discuss Opn with oneof our audiologists. The Hearing Care Centre Ltd 11 Upper Brook Street, Ipswich, Suffolk. IP4 1EG

The Hearing Care Centre Ltd 11 Upper Brook St, Ipswich IP4 1EG Telephone: 01473 230 330 Freephone: 0800 096 2637Private | Independent | Local | Hearing Aid Audiologists 25 Local Centres in... 14 - HOVETON (WROXHAM) Cecil Amey Opticians, Ward House 2 - ALDEBURGH Aldeburgh Hospital, Park Road 15 - IPSWICH EAST Two Rivers Medical Centre, Woodbridge Road East 3 - ATTLEBOROUGH Cecil Amey Opticians, 11 Church Street 16 - NEEDHAM MARKET The Country Practice, Barking Road 4 - BECCLES Beccles & District Hospital, St Mary’s Road 17 - NORWICH Cecil Amey Opticians, 22 Haymarket 5 - BURY ST EDMUNDS Mount Farm Surgery, Lawson Place 18 - SOUTHWOLD (REYDON) Sole Bay Health Centre, Teal Close 6 - CARLTON COLVILLE Rosedale GP Surgery, Ashburnham Way 19 - STOWMARKET StowHealth, Violet Hill Road 7 - DEREHAM Cecil Amey Opticians, 3 Church Street 20 - SUDBURY Community Health Centre, Church Field Road 8 - EYE The Health Centre, Castleton Way 21 - THETFORD Healthy Living Centre, Croxton Road 9 - FELIXSTOWE Grove Medical Centre, Grove Road 22 - WATTON Cecil Amey Opticians, 13 High Street 10 - FRAMLINGHAM The GP Surgery, Pembroke Road 23 - WICKHAM MARKET Wickham Market Medical Centre, Chapel Lane 11 - HADLEIGH Health By Design, 14 High Steet 24 - WOODBRIDGE Framfield Medical Centre, Ipswich Road 12 - HALESWORTH Cecil Amey Opticians, 49 Thoroughfare 25 - WYMONDHAM Cecil Amey Opticians, 8 Market Street 13 - HARLESTON Cecil Amey Opticians, 33B Thoroughfare Home visits also availablehearingcarecentre.co.uk