Aquapact Social Media, Traditional Media, and Branding Guidelines

AquaPact May 2018 • You may not post confidential, or not-yet public information or images to your personal social media pages – ever. o Example: Carl has special access to the newest gallery at the Aquarium which is not open to the public yet. He takes photos of the gallery and posts them to his personal social media months before the gallery is set to open to the public. o Any major announcements, information, images etc. will come directly from the public relations team. § Any public announcements should come from the public relations team before anything is shared by staff or volunteers. GEORGIA AQUARIUM TRADITIONAL MEDIA POLICY: Members of the media (print, broadcast, digital, etc.) may reach out to a Georgia Aquarium employee directly for information or for a story / interview. Media should reach out to the public relations department directly by emailing [email protected]. Media requests submitted to the public relations team will be vetted and assigned to the appropriate Georgia Aquarium spokesperson. The media landscape has evolved and unfortunately, there can be controlled or uncontrolled bias in some – not all - media reporting by some outlets. We work to make sure that every media interview, story, or opportunity has you - the Georgia Aquarium rep - and the Aquarium in its best interest. If a member of the media reaches out to you directly about a Georgia Aquarium opportunity, please notify the public relations department immediately. A public relations team member will begin the vetting process of the reporter, outlet, topic, and components of the request to ensure it is a good opportunity. They may coordinate and communicate directly with the media contact and / or pursue or decline the opportunity. For absolutely no reason whatsoever, should any member of Georgia Aquarium proactively reach out to a member of the media, set up a media visit, or interview on behalf of Georgia Aquarium. Public relations team members are the only designated representatives to approach media. If you have a story idea, please reach out to the public relations team. The Georgia Aquarium 4 Online Social Media Guidelines Policy

AquaPact May 2018 PLEASE READ THE TRADIITONAL MEDIA GUIDELINES BELOW: You may be approached by media the following ways: • Your personal social media accounts (via public comment, direct message, etc.) • Your personal or work email • Your work telephone line • If applicable, your personal webpage or blog Notify the public relations department immediately of the request: • If media is asking for information, interviews, or a story specifically about Georgia Aquarium. • If media is asking for information, interviews, or a story about something affiliated with Georgia Aquarium. o Examples: Sponsorships, partnerships, collaborative efforts with other institutions, etc. • If media reaches out to you due to your position or experience at Georgia Aquarium to assist their story. o Examples: Animal-specific information, research projects, administrative efforts, etc. • If you are being asked to comment on Georgia Aquarium equipment, exhibits, policies, etc. • If you will be directly quoted or affiliated with Georgia Aquarium in any way. o Example: ‘John Smith is an aquarist at Georgia Aquarium and says,…’ Please note: If you have a side business, expertise, etc. and media reaches out to you regarding a story or information that is in no way affiliated with Georgia Aquarium or will not mention Georgia Aquarium, you do not need to notify the public relations department. • Example: John runs a personal blog about his travels around the world and Yahoo! News reaches out to talk to him about a recent post about frequent flier miles How to notify the public relations department of a direct media request: • Email any member of the public relations team or email [email protected] with the request. • Please include all details of the request and contact information for the media member. The Georgia Aquarium 5 Online Social Media Guidelines Policy

AquaPact May 2018 o If the request comes via social media direct message or comment, please include their handle or screen shots of the message / comment. • If ever in doubt of a request or have questions, please reach out to a member of the public relations team or email [email protected]; we are here to help you! GEORGIA AQUARIUM BRANDING GUIDELINES: Maintaining Georgia Aquarium’s brand integrity is critically important to allow for instant brand recognition, while protecting our trademarked brands. Georgia Aquarium’s Corporate Style Guide Overview has been attached for reference. This one-sheeter is intended to promote consistent use of Georgia Aquarium’s brand. PLEASE READ THE BRANDING GUIDELINES BELOW: Although Georgia Aquarium is one brand, we have two voices: • Our corporate voice is straightforward, informed, compassionate, and caring–– stressing our dedication to conservation, animal care, rescue and rehabilitation, and research. • Our advertising and promotional voice is more playful and fun to make the work we do more connectable to the families and fans who want to visit the Aquarium. • Our corporate image starts with our two-color logo, using our official blue for the “G-fish” logo, and gray type for the words “GEORGIA AQUARIUM”. Using Georgia Aquarium’s logo, branding: • Express written consent regarding use of Georgia Aquarium name, logo, graphics, or other trademarks must be obtained prior to usage. • Reach out to the digital marketing team about the opportunity and possible written consent. • The marketing team is available for any questions regarding proper logo usage, the color palette, or any other questions. Please reach out to [email protected] for questions or assistance. The Georgia Aquarium 6 Online Social Media Guidelines Policy