TOP RANKING FACTORS FOR SEO

As a website owner, you would want your website to rank high on Google’s SERP. As that allows your customers to visit your website more? So, look to get your website ranked on the first page of Google. But don’t stop after getting to the first page. You may lose the position due to frequent updates to Google’s algorithms. However, websites with SEO best practices often find a place on the first page. So, make your website optimised by bringing in timely changes. It will help you grab more customers and increased sales. Without SEO, customers can’t find your website, resulting in less sales. So many brands take help from the Best SEO Company in India for a website’s ranking. In this article, we will write about SEO and the factors that impact it.

What is SEO? SEO stands for Search Engine Optimization, and it is an organic result. It is the practice of optimising your web pages so that they appear on top of Google and other search engine results. In other words, more people will likely find your website when they search online. The goal of SEO is to improve the appearance and positioning of your website in organic search results. And when you improve your page to get the top position in search engine results, it is more likely that people will visit your site. High-quality Content High-quality content often appears on the first page. If you create fresh and unique content, Google ranks it high on its search engine results page (SERPs). SERPs are the pages ranked by Google on a particular keyword. For example, if you search for – Top Bookstores in India, the pages that appear will be called SERPs. Google is designed in a way that pays special attention to content with high quality. Keywords Once you have researched the keywords for your content, it is important to use them in the content body besides in headings such as H1 and H2, as well as in URL, SEO Title, and Meta Description. Keywords when optimised and used organically helps solve the problems of users and make Google rank the website. Backlinks Backlinks are another reason which helps Google rank websites. If you use links from other authentic websites, Google’s ranking algorithm will consider them good for ranking your website. Because Google measures the authenticity of the backlinks and ranks your website accordingly. Content Relevancy Google also checks how relevant your content is to your customers. First of all, you should research your target customers and then provide them with content according to their searches. Website Loading Speed Google views website speed as being important for the user experience on your website. It measures the speed of your website, as well as the loading time of various elements like fonts and images, etc.

Mobile-friendly Website If your website is designed to only support desktops and not mobiles, there is less chance of getting traffic on your website. Because almost everyone uses a mobile to search. Therefore, you must develop a mobile-friendly website. Influence of Social Media When you post the content on social media such as Facebook, Twitter and Instagram, etc., it makes a huge impact on visitors’ minds about your brand. Sometimes when you type keywords Google, you might find some relevant social media links on SERPs. Schema Markup The use of schema markup is crucial for your website. The chances of your website ranking higher on search engines increases if you tag the content, headings, images, links, and several other relevant texts.