Polaris - VRED

Autodesk VRED

Automotive Business Challenges Globalization Warranty Reduction Product Complexity Product Appeal Time to Market Brand Identity Cost Reduction Customization Design Innovation Perceived Quality

Product Development ChallengesShorter Development Times, Cost Reduction, Greater ComplexityDevelopment Lead Time Target Cost* Product Variety 1980 1990 2000 2010 2013*Net of inflation

Product Appeal - Perceived Quality is Key toBrand SuccessImage Courtesy of Aston Martin

Cost ReductionEarly Detection of Design Quality Issues Saves Money Design and Engineering Manufacturing CustomerTechnical Surfacing Design and Cost to changeTechnical Surfacing the design

Product AppealLighting Design – An Increasingly Important Component of Brand Identity

Enterprise Wide Design VisualizationFrom Concept to Sales Design Technical Surfacing Color and Material Informed Decision Making Class A SurfacingVisual Communication anDdesCigon llaboration Concept ModelingSketching Modeling Perceived Immersive Quality Validation Lighting Design

Informed Decision MakingInformed Decision Making ThroughHighest-fidelity Design VisualizationKey Capabilities High Visual Fidelity and Accuracy Real-time Scalable Performance Manage Extensive and Complex Datasets Powerful Evaluation and Annotation Tools

Visual Communication and CollaborationIncreased Productivity Through EfficientVisual CommunicationKey Capabilities Common Data for Communication Scalable Solution for The Enterprise Highly Compatible Collaborate in Real Time Client−server Based Visualization

Challengesin Design High Time Pressure to Prepare for Milestone Presentations Lack of Trust in Digital Decision Making Increasing Communication Challenges Increasing Demand to Market the Design

Design Exploration and PresentationImprove Your Design Decision Processes withTightly Integrated Visualization WorkflowsKey Capabilities One-click Design Visualization Realistic Lighting and Materials Highest Performance and Scalability Efficient Presentation Setup Powerful Storytelling Capabilities Multiple Communication Formats

Color and Material ExplorationEfficiently Explore and Validate Your Color andMaterial ThemesKey Capabilities Highly Realistic Material Display Physically Based Lighting Conditions Physical-to-digital Material Translation Consistent Material Communication

Challenges inEngineering Perceived Quality Issues Slipping Through To Production Inefficient Lighting Design Exploration Extensive and Complex Datasets Maintain Design Intent Throughout the Process

Perceived Quality EvaluationSave Cost and Strengthen Your Brand byDiscovering Perceived Quality Issues Earlyin the ProcessKey Capabilities Pixel-precision Surface Display (NURBS) High Fidelity Light and Material Visualization Powerful Quality Analysis Tools Manage Extensive and Complex Datasets Real-time Scalability

Traditional Visualizationvs. Pixel-precision Surface DisplayPolygon vs. Native NURBS Rendering

Lighting ExplorationBoost Lighting Innovation Through Fast andReliable Exploration of Lighting DesignsKey Capabilities Quickly Explore What-if Lighting Scenarios Efficiently Communicate Lighting Intent Visually Accurate Lighting Simulation Visualize Optical Simulation Results

Challenges inMarketing and Sales Costly productions with very lengthy production times High effort to keep marketing models current High-maintenance “one off” sales configurators Communication with internal teams and agencies Image Courtesy of Michel de Vries

CGI ProductionA Continuous Process from Design Visualization Image Courtesy of Michel de Vriesto CGI ProductionKey Capabilities Interactive, High-fidelity Rendering Efficient Data Preparation and Setup Consistent Data and Content Exchange Powerful Storytelling Capabilities Postproduction Pipeline Distributed Rendering Image Courtesy of Lean Design GmbH

Product Configurators and Server RenderingA Visualization Hub for Internal/ExternalCommunication and Product ConfiguratorsKey Capabilities Centralized, Secure Data Management Cost-efficient Setup and Maintenance Low Effort to Keep Models Current High-fidelity Visual Results Low H/W Requirements for Clients Sustainable and Upgradeable Solution

Autodesk VRED – Unique Process Value Performance Quality Cost of OwnershipFull Engineering Detail Pixel Fidelity NURBS Display Workflow Efficiency and PowerHighest Scalable Performance Physical Lighting and Materials Enterprise-wide Visualization

Autodesk VRED version highlights

VRED Design Highlights

VRED Design HighlightsMaterial and Lighting Workflows Image Based Lighting Area and Object Lights Truelight MaterialsSkylight System Pre Baked Ambient Occlusion Displacement Mapping

VRED Design HighlightsStorytelling Capabilities Animations and Clip Editor Camera View Points Variants and Variant SetsEnvironments and Backdrops Multi-view Editing Measurements, Grid, Rulers And Clipping

VRED Design HighlightsRendering And Presentation WorkflowsPhysical Camera Settings Camera and Post Native Stereo Support Processing Effects Render Cluster **Rendering Modes* Render Queue

VRED Design HighlightsData Preparation and CustomizationAutodesk and Third Simple UI and UI Customization Large Scene Handling Party Data ImportScene Graph Editor Geometry Editor PLM & Workflow Integration*

VREDProfessional Highlights Image Courtesy of Lean Design Gmbh

VRED Professional HighlightsAdvanced Material and Lighting WorkflowsPhoton Tracing and Caustics Spectral Rendering Ray File Import Measured MaterialsPhotometric Data with IES Support Luminance Tonemapper

VRED Professional HighlightsAdvanced Rendering Workflows Sequencer Advanced Cameras and Effects Render Layers and Passes* Requires additional module

VRED Professional HighlightsAdvanced Presentation and Customization WorkflowsImmersive, Tracking and VR Devices Display Cluster* AnnotationsVRED App and Scripting API Real Time Collaboration Render Farm and Real Time Clustering**

VRED Professional HighlightsAdvanced Evaluation CapabilitiesAnalytical Rendering Modes Pixel Fidelity Surface Advanced Measurements Rendering And TrueNURBS and Gap Analysis

Autodesk VRED Automotive EngineeringVisualization forLighting Design

VRED Features: Object Lights • Photometric parameters or intensity values for self emmiting geomtry and lights > Luminance (cd/m²)

VRED Features: Photometric Parameters • Photometric parameters for internal lights in the „Lighteditor“ > Luminance (cd/m²), LuminousFlux (lm), Luminous Intensity (cd), Luminous Emittance (lm/m²) • Realistic color spetrum for materials and lights, VRED 2015 supports OSRAM spectrum files and allows drawing individual curves

VRED Features: Path Tracing and Photon Mapping • Path Tracing (recommended for looking into a light) • Photon Tracing (recommended for light distribution)

VRED Features: Camera • Different Camera Tonemapping (Image shows Luminance Tonemapping) • Camera Effects (Glow and Glare)

VRED Features: Camera • Camera Tonemapping, Luminance & Iluminance • Logarithmic & Linear RGB/HSW Mapping Mode • Comparison between VRED Tonemapping (left) and Optis Speos results (right)

VRED Features: IES Files • Support of IES files that are provided by the supplier (OSRAM) or can be found in the internet • Left image shows the light distribution stored in the .ies file (LY_E65F LED light)

VRED Features: Ray Files • Support of Lucidshape RAY files • Image shows the light distribution and the Raymap on the surface that is stored in the ray file

VRED Features: Layered Glass Material for Contact Surface • Two Componend Laminated Glass (Red & White Rearlight Glass)

VRED Features: RGB- and Spectral Rendering • Spectral Rendering enables dispersion effects and spectral color values • Image shows the difference between normal RGB and Spectral Rendering© 2014 Autodesk

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