SHOPPING Issue #1 - July 2016REVOLUTIONLaunching The “Best” WHAT’S NEW ATOnline MLM & DSDirectory Website SHOPPING REVOLUTION We Are! Our first issue isDiscover how Network bursting with ideas andMarketing has changed over inspiration to fastrack you onthe years and what are the the road to success…tips to creating a successfulbusiness. Not just a directory for recruitment - this is an onlineFEATURED BUSINESS shopping destination…Your Inspiration At Home
Wthihs amt’osnHthA…PPENINGEditors Letter - Welcome to “the” Shopping RevolutionFeatured Organisation - Your Inspiration At HomeCATEGORIESFOODTRAVEL (COMING SOON)HEALTH & WELLBEINGLIFESTYLE & ENTERTAINMENTBEAUTYHOMEWARESMEMBERSHIP KIT
EDITORS LETTERI am so excited to be launching the very first issue ofour Shopping Revolution Online Magazine and ourbrand new website.A massive welcome to all of our subscribers and ofcourse a huge thank you to the co-founders, NatalieWillis and Donna Pulham, who without, this would nothave at all been possible. I may not have expressed itenough but, you have certainly helped keep me sanethroughout this entire process and believe me, that initself is a massive task, so again thankyou!Whilst we are on the thankful bandwagon, I would liketo express to all of our contributors and ShoppingRevolution members, thank you for all of your effortsand belief that this crazy idea could actually work.Without our members and contributors, we would notexist, so you are most definitely appreciated!Now for those of you who are new to the ShoppingRevolution website and EMAG, this journey began withmyself exploring the world of Network Marketing andencapsulating the idea of starting a home basedbusiness around Multi Level Marketing programs. Thisas most of you would agree, is not an easy task, so itgot me thinking, why does it have to be so hard andwhy not create a centralised place where MLM and DSbusinesses can promote their goods and services aswell as recruit new team members? So, in short, wedid.Not only is the Shopping Revolution website and FBgroup pages a place to advertise, but it is also theperfect place to shop! Our ranges of products andservices are extending every day, which makes for apretty cool online shopping environment. Everythingyou could possibly need in the one place and evenbetter, if you are in the market to start your own MLM/DS Business, we can guide you along the way.There is so much more I would love to say butunfortunately I was only allocated a small space -hmmm I wonder why??? So until the next issue of SROnline EMAG - enjoy the SR Experience.Fi xx
Some of our MLM/DS Businesses - For MORE, visit http://www.shoppingrevolution.com.au
Who Is Your Target Audience?Who Is Your Competition? What’s Your Niche? What’s Your Position? Be Consistent In Your Messaging
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The Only way to succeed inNetwork Marketing in 2016And Beyond…Source: Shopping Revolution Blog www.shoppingrevolution.wordpress.comThousands of people join Nor, does promising $5000 a It’s easy to quit, you simplynetwork marketing every day. week or instant payouts on cancel your autoship order forMany quit just as fast. I’m going MLM Facebook groups. the next month.to lay it on the line, no B.S. ofwhat it takes to succeed in Nor, does holding up a fan of Sometimes you even get aMLM. cash work on Instagram. refund, but this refund is basically a refund on your lastWho am I and why should you No one cares or believes that hope of ever obtaining ancare? money came from your MLM ideal life and financial anyways. Most of it came from freedom.I’ve been in MLM for 2.5 years. your dishwashing job or bussingI’m a survivor. I just beat out job. Don’t even think that your97% of the others who quit. $35,000 or even $60,000 a year The leaders tell you to “brand salary is going to keep youI’ve seen my entire team quit yourself” by starting a blog. comfortably alive until you’retwice. 90. Well, most DO set up a blog,I have weathered stupid shit as but they only post on it 5 times With technology exponentiallywell, like getting “used” contest and quit. improving, you will probablyprizes from my company and have a choice of how long youhaving psychopaths sign up to There’s millions of dead blogs want to live.take the free tour to tell me online for that same reason, forthey were going to buy a 100, every industry. They will probably offer theseonly to disappear. three packages: People quit things.I have been hung up on many Normal Old Age.times. . . If you want to really succeed in network marketing from today Centennial Platinum. And,I created three websites for my 2016 and beyond, there’s onlyproduct, which did nothing. one thing to do: So, trading your time for dollars is not a business model that youI stumbled through making Massive insane action. can sustain and make millions.videos. There’s no room for hobbyists in If you’ve read Rich Dad, PoorI set up ads for my this business. Dad you would understanddistributors. . . that the only way to make real It’s as competitive as any money, money you can do shitYou name it, I’ve done it. All professional sport; it’s as with until your 90, is to own yourwithout little result. competitive as any ivy league own business, ideally with college. people working for you andI’m not crying here, it’s the making you more money.appetizer to what I’m going to A network marketingtell you. opportunity might look easy to join, being only $50 to $150, butThe days of joining a network what is required of youmarketing company and afterwards is the test.slapping up the company’slogo all over social media and Bottomline: It’s easy to join,posting a few times is over. therefore it’s easy to quit.It doesn’t work!
Network marketing fits •Shooting YouTube and It wants you back in thatthe bill. Periscope videos everyday. kitchen flipping burgers. . .You earn commissions not only • Blogging everyday. It wants you back in that ditchby what you do, but also you • Doing Slideshares. digging trenches. . .earn off of everyone you bring • Creating Infographics.into the organization. • Email Marketing. It wants you back holding tools •Pictures with Quotes on for the dentist. . .If someone on your team bringsin a hundred people, you get a instagram. It wants you back at thepercentage of that customer service desk. . .commission. • Communicating with others. • Events and Webinars. Don’t listen to this devil.That’s why it’s so important tofind the leaders on your team If you don’t have time to do If you do,who are taking action and any of this, make time.teach them how to duplicate a You’re broke before you retire!system. If you really can’t, quit NOW, Network marketing is a bitch.Why did I say “find the Or, just use the products andleaders?” services as a customer. But, it has a rainbow that really does lead to a pot of gold.Because most people that join That’s the bottomline.are not leaders. I’ve seen it. And, after you bust your ass forThey are confused or lazy, two years and have been I know the top earners makesome think it’s an easy ticket to blogging and shooting videos over a million a month.wealth and some still think in and nothing really hastrading time for dollars and happened yet, It’s insane money and it’swhen they see all the effort insane happiness and freedom.they put in not pay off in the Guess what?beginning, sometimes the first For under $150, you couldtwo years or longer, they quit. You have to keep going until become a home-based people come around and see business owner and changeThe lazy people are just lazy. that you’re a trooper, a grinder, your life and the lives of others.You will never hear from them a h u s t l e r, a n i n s a n eagain after they join your team motherfucker. If you really understood theand promise to become your potential, you would makebest distributor you’ve ever If you don’t have it, or cannot every breathing second to gethad. ever light a fire and create successful anyway you could passion asap, you’re dead in with MLM.So, let’s look at the reality of the water.network marketing or any So, figure out your pain andcompetitive business online. You will be another egg on trace it to your roots and get Twitter with a bio that just says mad, get passionate, call yourYou may not have it in the “distributor”. sponsor and never quit.beginning, and that’s okay aslong as it starts later, you need Or, the blank outline of aan insane tenacity. person on Facebook, with distributor number #34943132,You need to figure out what which no one cares whatplatform you want to promote number you are anyway!on, or several platforms, anddominate. Don’t be that dead guy on social media.That means having a drive sostrong that your life depends on Don’t be that dead personit. online.Look around the internet. Because your job is like a demon and it’s very clever andThe people who are crushing it it wants you to think of it only.are the ones who are:
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Tips for Mature Aged StudentsLana Burgess from National Education PathwaysFor mature age students, adjusting to the Remember why you’re doing thisacademic lifestyle can be a big change. If your motivation flags, remind yourself whyHere are a few handy tips to help you adjust you’ve chosen to study in the first place. Theseback into study! goals can sometimes be forgotten when deadlines loom or you feel stressed and anxious.Your age is an asset Get connectedAs mature age students, you should look at waysto bring your skills and life experiences into your Access online student communities, establishstudies. You may already be skilled at planning connections with other students. Don’t assumeyour time, writing drafts or have an others won’t want to get to know you becauseunderstanding of the circumstances that enable you are a mature age student or that you won’tyou to work at your best. You may even qualify have anything in common. All students bring afor RPL (Recognition of Prior Learning). range of experiences and interests regardless of their age or background.Involve family and friends Don’t suffer in silence – Use a study mentorStudying is likely to give you a big confidenceboost and make you more assertive in how you If you’re struggling with any aspect of study,deal with everyday situations. To avoid making speak to someone. Most colleges have coursethose closest to you feel excluded, try to involve advisors or mentors on hand who are willing toyour family and friends in what you’re doing. listen and help.Plan for school holidays And finally, try to relax and enjoy yourself! Life as Mature Age Students can be a fun and life-If you have children, plan ahead and ensure changing experience if you let it. Try new thingsyou’ve got childcare during the school holidays, and be open to change and you can’t goallowing you more time to focus on your studies. wrong!Study space Got any questions, simply contact one of our expert Career Advisors by phoning usThink about where and when you study most on 1300 582 488.effectively. If you feel you get disturbed whenyou study, plan your day so that you fit your work www.nationaleducationpathways.com.auaround lectures and seminars.
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Getting Your Best Customers toPromote Your BusinessSource: Shopping Revolution Blog - www.shoppingrevolution.wordpress.comPromoting your business is a telling everyone you know to initiative to find a customer youcontinuous job that often eat there as soon as possible. know has a good story to sharerequires a great deal of about his or her experiencecreative energy, time, and Give clients what they want so with your business. Ask themoney. However, it is important they get excited about sharing person to share the story withto keep in mind that you have their experiences with others. friends and family. If you’vea wonderful resource in your Once you’ve made sure you picked the right person, he orclientele; your clients can not have quality products and she will be happy to do so.only promote your business for excellent customer service, thefree, but their stories are often next step is to find out what Look for genuine stories thatmore meaningful and effective clients want that you may be customers want to share; dothan any marketing strategy or lacking. When you can deliver not pay for testimonials. Paidsales incentive. The following is on a customer demand, your testimonials are less meaningfula list of ways to get your best chances of customer to potential clients thancustomers to promote your promotion are even greater. authentic ones. Think aboutbusiness. how many times you’ve read For example, listen carefully customer reviews on sites likeCreate excellent products/ and take to heart when a Amazon or Yelp that haveservices your customers need. customer asks you a question influenced your decision to buyWithout this basic tenet of such as, “Do you carry a a certain product or use asound business practice, any of cleaning kit made specifically certain company. If you knewyour efforts to promote your for this camera?” or “Where some of these reviews werebusiness via customers will be can I buy the conditioner you paid for instead of writtenmeaningless. You should strive used on my hair? I love the way genuinely and voluntarily, itfor the utmost quality in your it smells!” When customers can would most likely change yourproducts and services, as well get all their needs met while decision. Besides, if you areas in your customers’ having a great experience, doing all the right things toexperience patronizing your they will want to share that with satisfy your clients’ needs, youbusiness. This will lay the others. won’t need to pay for customerfoundation for satisfied clients promotion anyway.who want to spread the word Seek out a loyal customer withabout your business to anyone a good story to tell who is Don’t let your customer basewho will listen. Would you eager to share it with his or her remain an untapped resource.recommend to a friend a network of friends. As happy as Authentic stories from satisfiedrestaurant whose food and many customers may be with and eager customers are moreservice was not up to par? Of your products and how you valuable than any paidcourse not! But if you had conduct your business, most of advertisement. Strive foreaten one of the most delicious the time, they won’t exactly excellence so your customersmeals imaginable and your volunteer to become informal will want to share these stories.server was attentive, you’d be spokespeople. Take the
7 VALID REASONS WHY EVERY NETWORKMARKETER SHOULD BLOGSource: Shopping Revolution Blog - www.shoppingrevolution.wordpress.comBlogging is one of the most decision to join you or buy from 24/7. This is very powerfulpowerful ways for generating you. because people from all overMLM Leads. Find out the 7 main the world can view your blog atreasons why every networker Branding YOU also means you anytime.should blog. have the freedom to switch gears and promote different It isn’t unusual for me to getHaving a blog is very important, things without having to most of my leads while I sleep.but it’s not a get-rich-quick completely rebrand yourself if Very powerful.method and requires patience you started out with aand consistency. company specific blog. 6. Passive Income.If you can handle being in the 3. Gains Trust with Prospects. Again, your blog can converttrenches with blogging for a your readers or viewers intocouple years, you will have Again, people need to “know, “buyers.” You make incomeunlimited leads checking out like and trust” you before without being “active” in theyour business on autopilot. making a decision to work with sale. you.Let’s explore the 7 main reasons This is called “passive” income.why you should blog: Having a solid blog that reveals Residual, passive income is your authentic self is the different, and comes from your1. Business Card of the 21st quickest way to gain trust. MLM organization making youCentury. Videos are also powerful. money through their activity.Having a blog is today’s So, if you can have at least one This is “leveraged” incomebusiness card on the Internet. video introducing yourself on because you are leveragingPeople can view your content your blog that would go far. through the efforts of others.on your blog and immediately This is like having employeesget a fuller sense of who you 4. Share as you Learn. and earning a certain amountare. of money off each hour they The easiest way to produce lots work for you. Good stuff.All it takes to have a decent of consistent content on yourblog is an “about” page, blog is to share what you learn. 7. Unlimited Leads.“contact” page, and maybe a“training” or “product” page. A mentor of mine calls this The holy grail of network method “invest, learn, teach marketing are LEADS.These pages will lead people and profit.” What you do is lookon a tour of all your services, for a leader in your niche The more Leads you generate,who you are, faqs, and market and (invest) in one of the bigger your organizationtestimonials about you. their info products. grows.With Blogging, you can generate thousands of leads,2. Branding YOU as an You then take thorough notes like I said earlier, on automatic“Authority.” as you (learn) it. You then pilot. “internalize” that informationYour prospects don’t and then (teach) it to others in No more chasing friends ornecessarily care about the your own words. bugging strangers when youringredients or features of your blog begins to get lots of trafficproduct or service. You (profit) by providing useful from the search engines. information to others, whichThey want to know who you gains their trust in your authority But, with anything worthwhile,are and have faith in you to and buy from you. You can Blogging takes time to grow. Ittake them where they want to never run out of content doing needs constant watering andgo. this method. nurturing, but the rewards are vast and can enable you toIf you appear knowledgeable 5. Global Reach. make new businessthrough your content, people connections you never hadwill trust you as they make a Your blog is a “global asset.” dreamed of. Your blog is on the internet
Shopping Revolution FOOD
Donna Pulham Consultant - Your Inspiration at Home (YIAH) Hi, I am Donna and I am a wife and mother to 2 adult daughters who have flown the nest, but left us with some fur babies to keep us occupied – 2 dogs, a rabbit and a bird – they certainly keep us on our toes. We live in Chifley, NSW and by day I am a Safety Officer and in my spare time I love togarden, make soy candles and create Masterchef style food in the Kitchen.When I first joined YIAH I was attracted to the quality of the product – eve-rything was hand picked and packed in Queensland, there were no addedpreservatives, gluten, no fillers and the taste was amazing.The range includes Dip Mixes, Spice Blends, Extra Virgin Olive Oils, BalsamicVinegars, Chocolate Powders, Dukkahs and much more.I soon became addicted to the products and use them every day in some-thing – from sprinkling a Meze Dip Mix on my scrambled eggs to using ausing a Raspberry Chocolate Caramelised Balsamic in my homemade jams.As a Consultant for YIAH, my eyes and taste buds have been opened up tothe many flavours and versatility the product gives me.I spend a lot of time – cooking, baking and preserving – for friends and fam-ily - and they love the YIAH products – the versatility is amazing. I can usethe same spice products in pasta, casseroles, fish, vegetables, chicken, beef– in fact anything I want to experiment with !!The company itself has grown so much in the 18 months I have been a Con-sultant, the products are available in Australia, New Zealand and Englandand they are now expanding into Ireland and the USA and Canada.I am looking forward to the journey with YIAH and I know this is my vehicleto my retirement in a few years !!! Shop our Products and taste someamazing flavours or Join me on this journey as a Home Shopper or a Busi-ness Builder – the choice is yours.CHECK OUT OUR ONLINE CATALOGUESHOP OUR PRODUCTS: www.donnapulham.yourinspirationathome.com.auCHECK OUT OUR MONTHLY SPECIAL OFFERS: www.facebook.com/donnapulhamYIAHJOIN US AS A CONSULTANT: Email me for more Information at [email protected]
AUS/USA/CAN Do you love food but when it comes to meal timeyou just don’t know where to start? Or maybe you are stuck in a food rut. You need some inspiration! THE F LAVOUR – S TA C K– BY YOUR INSPIRATION AT HOME This exciting new direct-ship program will bring delicious Your Inspiration at Home products right to your table. Allyou’ll need to do is pick up the fresh ingredients and follow the recipe. Four easy and delicious meals – just like that! Each month The Flavour Stack will contain 4 boxes that each have a recipe card, shopping list and 3 meal-sized pods of Your Inspiration at Home products. We’ll send you your first Flavour Stack, and then you have the option to select your meals each month, or let us ship you our own monthly selections.$20 SHIPPING: $10 FOR TWOPER FLAVOUR 7.50$ $15 FOR THREE-FOUR STACK FOR ONE $20 FOR FIVE-SIX AVAILABLE EXCLUSIVELY THROUGH AYOUR INSPIRATION AT HOME CONSULTANTT H E F L AV O U R S TA C K .C O M
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How to Convert More visitors intocustomersVanessa Rothwell from Your Online SuccessHow to Convert? action telling them how to find out more about your services such as “Call us now for a No-Obligation FreeSo you’ve built your website and it looks beautiful, you quote” in bold? It needs to be obvious whatever it isabsolutely love it. The colours and images look great, you want them to do.the site has all the information you want on there. 3.What is the conversation in their head?You’ve also poured some money into getting peopleto the site – whether you’ve done some search You need to enter into the conversation in their headengine optimisation, some google ads, or advertised and be answering any questions they are thinkingon facebook or other social media channels. right on the page. If they are not taking action, it is likely because they don’t trust you yet or they don’tPeople are starting to come to your website in droves, see all the information they want to know.but alas! They are not taking any action! They are notsigning up to your newsletter, calling your business or For Example: Say, you are asking them to sign up to abuying your product so what do you do? newsletter. If the text just says “sign up to my newsletter” they may be thinking “I already get a lotThe problem here is your conversion. of emails, what information are you sending? How often does it come? “What is Conversion? Instead if you had text that says “Each month you willConversion is “the percentage of customers that take receive 3 free tax-saving tips from a former ATOa desired action”. So how do we fix our website that auditor that will help you reduce your tax by 35%” thewe love so much, in order to get more of our visitors visitor has all their questions answered, including howturning into customers? often they will be emailed, what they will receive and some credibility about the information they will beWe need to get into the visitors mind and ensure the sen. So they will then be thinking “that’s sounds great,website matches their expectations and desires. I think I’ll sign up!”Think about So in summary, when looking at the information you have on your website, you need to think about these1.How did they get to your site? 3 things.What was the thing they saw before they went to your 1.Who am I trying to persuade?website – does what they see on your website matchtheir expectations? Are they finding what they are 2.What action am I trying to persuade them to take?looking for? 3.What do they need to experience to feelFor Example: If they were looking at a Google ad that comfortable taking that action?says learn some tax tips to save you tax, and whenthey get to the site, they only see information about If you have these 3 things on the page answered, youyour accountancy firm, a phone number and a are going to get more people taking your desiredsignup to your newsletter, then their expectations action.have not been matched and they will likely clickaway. ABOUT THE AUTHOR2.What is it you want them to do? Vanessa Rothwell is the director of Your Online Success, who will help you turn your billboard websiteWhat’s your main call to action on the page? Does it into a cash-flow machine. Find out more atstand out and match what they want? www.youronlinesuccess.com.auFor Example: If you have a few paragraphs of texttalking about your services, do you have a call to
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HOW TO GET NOTICED ONLINE.. Do you feel like you’re spinning your wheels when it comes to getting people to perk up and take notice of you online? Do you wonder, “How do I get more people to like my social media posts or even visit my website? It seems like I’m trying everything and no one is listening!” At my office hours last week, I had A LOT of people come to me with this problem. They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective. I decided to tweak and expand my advice to them in today’s post, because I feel it’s a good foundation to start building a stronger digital strategy. In the weeks to come I’ll be covering the different social media networks in more depth so you’ll understand exactly how to stand out and look your best on each one. (There may even be videos! Eeee!) But to begin, we need to start at the beginning: LET GO OF THE IMPERSONAL BUSINESS-AS-USUAL MENTALITY One of the biggest things preventing people from growing their business effectively online is treating social media as a sterile, personality-free soapbox or sales kiosk. Think for a moment about what makes you click “like” — or even go as far as to leave a comment! — when you get on your own personal social media accounts. Do you like to see dry status updates about grants or acquisitions or donors? Do you like hearing (again…and again…) about the latest and greatest sales or giveaways or contests? Do you like only reading about a business’s hours, class times, daily specials, ______? You may interact with that kind of post once, but if you see them over and over, what happens? Of course: you scroll on! That’s because there’s nothing there to involve you, intrigue you, inspire you, teach you, or help you. 99% of the time you’re being talked at, not being talked to. So when it comes to your own business-oriented social media presence, always always always think first about the real people behind the screens. How you can relate to them on a HUMAN level? If you’re not receiving much feedback on your
latest blog post, your big sale, your lesson times, your Learning what your audience likes online is a lot likee-course, your book, your shoots… conducting a science experiment. It usually takes a ridiculous number of failures to finally discover aGo on. Look for yourself. (Seriously!) winning strategy.I’ll wait. The key? Always aim to show people a genuine human face.Done? Okay. If I was right, I give you permission rightnow to break away from that. In the end that’s the only way you’ll be able to reach and delight people long-term.It’s not working for you! SUPPLY ORIGINAL CONTENT THAT’S INCREDIBLY USEFUL“Well Erika, what do you suggest I do instead?! If I’mnot outright promoting my business, what DO I do?” This next point deals with getting people to your website.I’m so glad you asked, because I was just itching tofloat some ideas by you. ! This is your BIG goal with online marketing, friends, as it’s there where people can fully immerse themselves(Note: I’ve indicated those platforms which are best in your content, study your services/products, andsuited to each thought with the abbreviations inside eventually do business with you.the brackets.) So, how do you get people to visit it, notice it, LOVEFB = Facebook it?T = Twitter Two golden words: valuable content.I = Instagram Many businesses are starting to try their hand in this by way of a blog, which is super smart.P = Pinterest But the problem is that if the content isn’t useful toLI = LinkedIn the point where others are:1. Show off more casual, impromptu photos of you A) learning something they really want to know, andand/or your employees[FB/T/I] B) wanting to pass it around tomore people who may be your ideal clients2. Snap a shot of your desk/office/window view/bookcase/equipment/…[FB/T/I/P] …you’re not helping yourself get noticed, help more people, and make a profit.3. Ask your fans a friendly question [FB/T/I/LI] (And let’s be clear: those things are WHY we’re4. Give glimpses of your in-progress projects and online to begin with, right? If they’re not, we’recreations [FB/T/I/P] expending a scary amount of effort, time, and money on something that could be better spent5. Post some graphics of your favourite quotes (they elsewhere.)should align with your brand) [FB/T/I/P/LI] So how do you make your content valuable so6. Give an opinion on a popular story currently people sit up and take notice? It’s not hard, but ithappening in your industry[FB/T/LI] does take thought. Let’s start here:7. Ask your followers to help you make your business 1. What do your customers care about?decisions on: product development, blog posttopics, e-course subjects, website graphics, etc. [FB/ 2. What problems do they need solved that YOU canT/I/maybe LI] help them with?8. Let people see what you’re eating/drinking at As an example, if you’re trying to attract interest inwork or during your “off hours” [FB/T/I] your handmade clothing or jewelry, what kind of information might be relevant to the kind of person9. Share the sights around your town or on your who buys your products?travels [FB/T/I] Would they appreciate style and fashion tips? Or10. Draw attention to others’ pages by sharing their maybe they are rugged outdoor enthusiasts – incontent, expressing gratitude, or giving them praise which would they love to know how to clean their[FB/T/I/P/LI] jewellery after they take a spill into a muddy trail puddle? Or how best to clean their handmade11. Draw inspiration from the popular Humans of New clothes when they’re on an extended fishing trip?York route and show off snapshots + interestingquotes of the people you’re working with (you could If you’re a photographer, would your people wantdo this with your clients & customers, your tips on how to keep the kids happy and engagedcolleagues, and/or your employees) [FB/I] during photo shoots, what clothing looks best on what body types, how to apply makeup so they’llAt worst you try one of these posts and it flops. But I look good on camera, or when is the best time in apromise you: that’s OKAY. woman’s pregnancy to take maternity photos?
Or if you’re a residential real estate agent, what If you’re struggling with reaching people online, thepractical guidance do people who are buying or best thing you can do right now to advance yourselling a house want to know? Maybe it’s advice on business is get out there and start mingling withchoosing a realtor, tricks to getting homes sold faster others.or for full price, or whether there are dangers tobuying a foreclosed home. (As always, I’m here to help with ideas! But I’d love to hear YOURS in the comments.)The last part of this equation is that the informationyou put out there MUST be geared toward making it 1. Join a few Facebook/Google+/LinkedIn groupseasily read and easily shared. (with both people related to your industry and people who are your ideal customers)Because if it’s great advice but it’s difficult to read(ie: never ending paragraphs, lack of clear These are where the conversations get more intimatedirection), devoid of good graphics, and there’s no and relevant. If you don’t know which groups to join,sharing buttons…guess what? find out where your current connections and mentors are congregating and go from there. To get started,Yep, it won’t get passed on. And that’s sad. (Truly.) check out this list of Facebook Groups for women bloggers, creatives, and small business owners.So after you write your epic blog posts, go back andbreak up paragraphs, do some thoughtful editing, 2. Participate in free challenges going on in thefind one interesting (legal) photo or make one good blogosphere (like my popular Brand Impressionsgraphic, and be sure you’ve installed a sharing Detox!) whenever you can find them.plugin. Just be sure you can take the time to be fullyI think you’ll be wowed at the difference just those involved or you won’t get much out of it.minor things can make in helping you get noticedonline. 3. Comment, comment, comment on other blogs and their corresponding social media accounts.(Tip: If you need help with DYI’ing slick graphics, Ihighly recommend using Canva and scouring the Many people make the mistake of only associatingfree photo sites I listed on this post about avoiding with blogs that focus on the same things as they do.copyright infringement with your website images.) There’s nothing inherently bad about that, but it’s a much more competitive + crowded space. Find your“GET INVOLVED IN own ocean by expanding your presence toONLINE COMMUNITIES complementary blogs that have an audience ofAND BUILD REAL people who you want to reach.RELATIONSHIPS” 4. Participate in Twitter chatsThis last point is the most important one of them all. They’re ridiculously fun, you’ll learn a ton along theI see a lot of well-meaning people who think that if way, and you’ll gain business colleagues, fans, andthey just post links on Twitter and keep a blog, they’ll followers nearly every time. One that I really like (butbe the next Marie Forleo. frequently miss – darn it!) is Mack Collier’s #blogchat on Sunday evenings. This Twitter chat list curated byWhile I’ll be the first to say it’s a grand dream, I also Kayla Hollatz is also insanely helpful if you’re aneed to say this: it’s not a realistic one, girlfriend. creative.Very, very few people can start something and 5. Be active on a forum where your clients arecreate buzz without making a sincere, ongoing effort located.to collaborate and gather with others. (Nope, noteven Marie.) For instance, if you’re a midwife, doula, or childbirth educator, seek out forums that specifically involve• Personal contact is what you need to create people from your area (such as the local boards on business magic. (Tweet it!) Mothering.com or WhatToExpect.com) and offer your assistance when appropriate.• It’s how you start getting people’s attention. AND NEVER, EVER…• Their support. Now, before we wrap up, I want to give you a quick• Their wisdom. heads-up to 5 things that are deadly to your engagement. Do the above, avoid these, and you’ll be on pretty solid ground:
1. Overpost do with you. Depending on the remark, it could also single-handedly destroy your business.Too much sharing gets obnoxious, fast. Peoplewill either tune you out, mute you, or unfollow 4. Slam Your Competitionyou. (What defines ‘overposting’ on each socialplatform varies, but generally don’t post more You know how people get sick and tired ofthan 2-3x/day on Facebook and don’t negative political ads? The same principleautomagically tweet something every 5 applies to business. It’s distasteful to attack,minutes, 24 hours a day on Twitter.) belittle, and discredit another just to make a buck. If you do it, expect to turn a lot of people2. Underpost off. Permanently.If you’re only posting something once every two 5. Put On A Showweeks on your primary social media account,you can’t keep people’s interest. It’s hard to Just like the cleaning product salesman whointeract with someone who is never actually knocks on doors and then proceeds to goaround. through a rehearsed song and dance demonstration, putting on a plastic persona and3. Complain & Whine giving out things like “free webinars” only right before you want to sell something makes mostAt the risk of stating the obvious, if you use your people grow cynical and detached.business accounts to make whiny, self-righteous, Dehumanize yourself like that and don’t beirate, and/or Debbie Downer statements, your surprised when people cease being interested.followers and current clients will want nothing to
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