Gaming App Sample Pitch Deck | Plan Writers

INVESTOR DECK

This file was created by redacting an actual pitch deck The Plan Writers wrote for a client. All client information and proprietary content has been removed. As such, the business model, managers and financial pro forma herein are entirely theoretical – only the structure of the plan itself and portions of the market and industry research remain “real”. www.planwriters.net 800-691-6202

• We are a gaming Company committed to bringing skill-based, monetary gaming to the gambling app space. • We are the first to develop a person-to-person professional gaming app with a social element and financial rewards. • People can challenge their friends or other app users to play engaging and quickfire games. • Has a unique product differentiation as it offers 'traditional' games where no specific skills or learning is required, making the experience accessible for broader age groups.

There have been many privacy People associate online issues with gambling apps, gambling and gaming with creating a negative connotation being a solitary experience. with the industry. Anonymity makes online The COVID-19 pandemic has gambling available to anyone, led to a need for social including underage individuals, interaction due to high levels of leading to debt. anxiety and connecting with friends.

Users choose to play games The app is free to download including tic tac toe, hangman, monetized through boggle, connect 4, a trivia game, checkers, and chess acquiring 7.5% of revenue from only $1. from each match played. It creates social engagement As results are presented on a by sending out personalized public forum, it creates a invites or challenges to friends or contacts, or other community of people sharing users of the app worldwide. an experience, for ‘bragging rights’ and financial rewards.

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The proposed application is likely permissible under California, and federal laws as The Company games are considered games of skill rather than games of chance/luck. California case law has established that gambling requires three elements: 1 23 The Proposed Application has the elements of (1) and (3) and offers games of skill rather than chance. One of the most prominent online \"gambling\" industry participants, the daily fantasy sports industry (\"DFS\"), is permitted due to its game-of- skill exception, in which the proposed application is also viewed.

More states are likely to legalize online The global casinos and online gambling over the four years to 2024, gambling industry is worth $269.5 which will further support revenue growth. billion and is set to reach $318.7 billion by 2024. 01 03 02 04 The online gambling industry is COVID-19 has resulted in online casinos currently worth $29.6 Billion, reporting vast uptake in traffic just after the shutdown.2 rising to $35 Billion by 2024.1 1. Global Casinos - Online Gambling Industry Report IBISWorld 2019 2. https://www.economist.com/united-states/2020/06/07/covid-19-has-driven-american-gamblers-online

• Today, mobile gaming counts 2.6 billion global players and reached $100 billion this year. • The advance of Esports gaming, which exceeded $1 billion this year, combined with the might of mobile, produces a force to drive the future of entertainment. • There is, however, a largely untapped market of female players and audiences that are not pro's but still want to compete with all other skill levels with access to fun, fair competition for real prizes. • For example, the app Skillz has also grown its user community to over 30 million players who have competed in over a billion tournaments. • Women already make up 46% of the global gaming population at a cool one billion, and 75% of female gamers prefer playing on mobile devices, contributing 68% of all revenue generated.

1. https://www.thedrum.com/opinion/2020/04/28/social-distancing-continues-mobile- The COVID-19 pandemic has resulted in gaming-grows people turning to mobile games for entertainment born from the need for social 2. https://www.goldsteinresearch.com/report/global-smartphone-market-outlook-2024- interaction and connecting with friends. global-opportunity-and-demand-analysis-market-forecast-2016- 2024#targetText=Market%20Size%20and%20Forecast%20(2016,7.5%25%20during%2 This year, 25% of all global consumer 0the%20forecast%20period. spending on games comes from North America at $40.98 Billion. YoY growth worldwide is at 9.3%, highlighting the vast potential global market.1 The global smartphone market was valued at $404.6 billion in 2019 and is anticipated to grow at a CAGR of 7.5% to 2024.

CEO CTO Lorem Ipsum is simply dummy text of the Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem printing and typesetting industry. Lorem Ipsum has been the industry's standard Ipsum has been the industry's standard dummy text ever since the 1500s, when an dummy text ever since the 1500s, when an unknown printer took a galley of type and unknown printer took a galley of type and scrambled it to make a type specimen book. It scrambled it to make a type specimen book. has survived not only five centuries, but also It has survived not only five centuries, but the leap into electronic typesetting, remaining also the leap into electronic typesetting, essentially unchanged. remaining essentially unchanged.

We will advertise on the app store, find networking opportunities, and employ SEO campaigns. Our primary means to generate users will be through word of mouth marketing. Engage an influencer The public forum Utilize Facebook and Create a two-way in the gaming space to allows for 'trash talk’, Instagram to post conversation on social videos/ updates/ leverage their resulting in blogs to grow user media sites to gain followers and create personalized invites referrals. insights and help deliver a better user more shares. and challenges. experience.

• The average customer acquisition cost of $4.07 is based on industry averages.1 • The Company acquires a 7.5% commission of each transaction/game. • The average transaction/game is $10-20. App Installs 58,968 70,762 91,990 128,786 193,179 DAU (Daily Active Users) 2,948 3,538 6,899 9,659 19,318 Transactions $29,484 $42,457 $103,489 $386,359 Commission/day $2,211 $ 3,184 $7,762 $169,032 $28,977 Annual games revenue $807,125 $1,162,260 $2,833,010 $12,677 $ 10,576,570 Revenue from ads $40,356 $116,226 $424,951 $4,627,249 $2,644,143 Total revenue $847,482 $1,278,486 $3,257,961 $925,450 $13,220,713 $5,552,699 1. https://www.businessofapps.com/news/average-mobile-game-app-acquisitions-costs-are-down-as-engagement-rates-increase/

PROJECTED OPERATING HIGHLIGHTS BY YEAR ($1,000'S) The graph shows the five-year financial summary. $14,000 $13,221 • By year five, we aim to achieve $12,000 $10,874 $13.2 million in annual gross revenue, with a net profit of $10,000 $9,043 $7.6 million, or approximately 57%. $8,000 $7,617 • The average profit in the online $6,000 $5,553 gambling industry was 18.2% $4,000 of industry revenue in 2019, $2,000 $1,115 $3,258 $4,567 which the Company aims to $3,378 achieve by year two. $0 $1,278 $2,680 $2,818 -$2,000 $1,587 $847 $739 $390 $330 $1,309 -$171 -$204 Year 1 Year 2 Year 3 Year 4 Year 5 Revenue Gross Margin EBITDA Net Profit 1. Global Casinos - Online Gambling Industry Report IBISWorld 2019

To achieve the Company's objectives, Pony Up is seeking a $2 Million investment for 20% equity in the Company. The majority of funding will be used towards purchasing a building to set up the business in Nevada, Delaware, or Wyoming, app development costs and marketing, leaving $1.4 Million towards working capital for operational expenses in year 1. Owner contribution is $75,000.

ANY QUESTIONS? OR CONTACT John Smith [email protected] 125 359 5860