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SPONSOURK BSRAHZILIIPAN OPPORTUNITIESJIU-JITSU ASSOCIATION (UKBJJA)© copyright UKBJJA 2017

Contents UKBJJA Sponsorship Opportunities© copyright UKBJJA 2017 01 06 A word from our Marketing Chairman 07 02 Sample Rights and Benefits About UKBJJA 08 03 Investment Why we need your sponsorship 09 04 Credits UKBJJA offers 05 10 UKBJJA in numbers Contacts

A Word From Our Chairman UKBJJA Sponsorship Opportunities 01Now is a great time to be involved with We are also proud to announce that we areBrazilian Jiu Jitsu (BJJ). Each year the number well on the way in the process to beingof practitioners is increasing as the sport accepted by Sport England as the Nationalgrows in popularity. BJJ is the fastest growing Governing Body of BJJ in the UK which willmartial art in the UK and probably the world. It bring every club in the UK under ouris not just a craze; it is a martial art which has membership and significantly increase oura history. The sports roots come from number of individual members.traditional (Japanese) Jiu Jitsu, but it’s theinfluence and adaptation of early BJJ pioneers, Sponsorship of UKBJJA presents a unique‘Mitsuyo Maeda’ and his protégé ‘Carlos opportunity and provides joint marketingGracie’, which has shaped the sport into the partnerships to join us on our journey todiscipline which is now loved and practiced all become the UK’s most popular martial art.over the world. We also cannot ignore how the Whilst for the practitioner the sport offersglobal growth and popularity the UFC© improved cardiovascular health, weight loss,(Ultimate Fighting Championship) brand and increased muscle tone, improved reflexes andmixed martial arts (MMA), of which BJJ is a improved mood.constituent part, have both played a part inthe accelerated growth of BJJ BJJ is suitable for all ages, both male and female. UKBJJA offers insurance, a clubHere at UKBJJA (UK Brazilian Jiu Jitsu directory and a national ranking system forAssociation - http://www.ukbjja.org) we are so both adult, junior athletes and elite athletes.proud of the way in which the sport we lovehas been embraced by so many students and Richard Martindevotees here in the UK and it’s our goal to Chairman UKBJJAbring structure and access to the sport.© copyright UKBJJA 2017© copyright UKBJJA 2017

About The UKBJJA UKBJJA Sponsorship Opportunities 02The UKBJJA is a not-for profit organisationwhich aims to provide a governance structure forthe martial art of Brazilian Jiu-Jitsu in the UK, thatpromotes and develops the sport while allowingindividual clubs and practitioners the space andfreedom to practice the martial art in the way theyenjoy.UKBJJA was formed in 2013, and the association’sgoal is to foster the development of BJJ atelite, community and grassroots levels, raisingthe profile of the sport but also providing pathwaysfor development and involvement acrosscommunities in the UK.© copyright UKBJJA 2017

Why We Need Your Sponsorship UKBJJA Sponsorship Opportunities 03Your support and sponsorship is a vital source of financialsupport to our organisation. It helps us to administratethe UKBJJA structure, finance and grow grass rootsprogrammes. It also helps Team UK. ‘Team UK’ is ourelite athlete group which comprises male and femaleadults and junior practitioners from England, Wales,Scotland and Northern Ireland. The selection process ismade through our national ranking process. These eliteathletes compete internationally at competitions such asPan Am Championships (America’s), WorldChampionships (America’s) and The EuropeanChampionships (Europe). For ‘Team UK’, we provide travelassistance and a support team of physio’s, medical staffand nutritionists for attendance at internationalcompetitions. Going forward we would like to be able toprovide each “Team UK” team member with a new Gi /‘no Gi’ kits for each annual international tournamentcycle, branded luggage and uniform traveling attire.We also have a number of special programmes whichyour sponsorship could also be supporting such as thenational juniors league, the University League and JiuJitsu Women.© copyright UKBJJA 2017

UKBJJA Offers UKBJJA Sponsorship Opportunities 04§ the chance for your business to showcase a brand alongside the UKs most exciting and fastest growing martial art§ image rights and media partnerships§ to engage with sports men, women and juniors§ to launch your brand and communicate your shared values and message in the UK and international tournaments§ An opportunity to gain association with exercise and a healthy lifestyle§ branded merchandise§ joint PR and on-line campaigns§ on site branding / signage by agreement© copyright UKBJJA 2017

UKBJJA In Numbers UKBJJA Sponsorship Opportunities 05UKBJJA is widely considered the main [Chart 3]administrative structure for BJJ in the UK. Thereare currently 200+ member clubs (see chart 1). [Chart 1] Source: Google TrendsThis number will increase significantly afterNational Governing Body status is awarded in early2018.There are at least 30,000+ individuals practicingBJJ in the UK. Our current membership breaksdown as 59% adult males, 10% adult females,20% junior males and 11% junior females (seechart 2)Google Trends (chart 3) suggests that whilst Judoand Taekwondo continue to spike during theOlympic cycles (they are Olympic sports and BJJ isnot) however, online enquiries for BJJ now matchesthose for both Judo and Taekwondo. [Chart 2]© copyright UKBJJA 2017

Marketing UKBJJA Sponsorship Opportunities 06Our goal is to work with our sponsors to activate abany sponsorship in partnership. We will actively caim to support and promote your brand to ourmembers and using our channels and we expectyou to do the same for UKBJJA. By workingtogether we would like your organisation to achieveits goals – increased sales, increased visibility or achange in brand positioning. In most casesassociation with UKBJJA will give you categoryexclusivity and access to our social mediachannels; Twitter, Facebook, BJJ Underground andour member Newsletter.© copyright UKBJJA 2017

Sample Rights And Benefits UKBJJA Sponsorship Opportunities 07BENEFITSlogo on the UKBJJA web-site ………………………………………………………………………………… ✔ ✔ ✔ ✔UKBJJA Facebook mentions /promos …………………………………………………………………… ✔ ✔Logo on Team UK Gi ……………………………………………………………………………………………. ✔ ✔Logo on UKBJJA membership newsletter ……………………………………………………………… ✔Promotions in UKBJJA newsletterAd on UKBJJA news letter ……………………………………………………………………………………. ✔ ✔Branded competition medals co branding ….………………………………………………………… ✔ ✔✔Twitter mentions/#hashtags ………………………………………………………………………………. ✔ ✔Joint launch press release / photo-call ………………………………………………………………. ✔ ✔ ✔ ✔University League matt side boards/branding …………………………………………………….. ✔ ✔Branded streamed content (tbc) …………………………………………………………………………. ✔Branding competition sponsor logo board …………………………………………………………… ✔© copyright UKBJJA 2017

Investment UKBJJA Sponsorship Opportunities 08Each of the sponsorship properties comes with itsown schedule of associated rights/benefits.Ratecard: Investments can range anywhere from£150 for a single tournament activation to£70,000 + over three years. If you are interestedin developing and growing your brand inpartnership with the UKs fastest growing martialart please contact the UKBJJA(There are also other rights available such as ‘Jiu JitsuWomen’ and the ‘All Star Tournament’ )© copyright UKBJJA 2017

Credits UKBJJA Sponsorship Opportunities 09 Cover page Page 3 Page 8 a. Courtesy of XXXX a. Courtesy of XXXX a. Courtesy of Scott Hills Content page Page 4 a. Courtesy of Scott Hills a. Courtesy of Seymour Pang Page 1 Page 6 a. Courtesy of Scott Hills a. Courtesy of Emma Pursey Page 2 b. Courtesy of Scott Hills a. Courtesy of XXXX c. Courtesy of Scott Hills b. Courtesy of XXXX c. Courtesy of XXXX d. Courtesy of XXXX© copyright UKBJJA 2017

Contact Details UKBJJA Sponsorship Opportunities 10© copyright UKBJJA 2017 Head of Sponsorship & Marketing: Francis Lambert [email protected] or Principal Council Officer: Kat Hill [email protected] Contact Postal Address: UKBJJA 89 Richford Street London W6 7HJ Registered Offices: UKBJJA Shaftesbury Mansions 52 Shaftesbury Avenue London W1D 6LP Alternative email Address: [email protected]