Disadvantages of using email to sell

Disadvantages of using email to sellSome sales people think using email to selleverything is the best idea. But the truth it isnot. It is not a good idea to replace calls withemails when contacting with a potential client.Some people use email to sell products, to avoidthe humiliation of rejection. Also the majordisadvantage of taking this approach is thatthere can be a possibility of not getting an emailwhile awaiting a transaction related to a salesprocess.More than seventy five percent of the businesses

today have replaced calls with emails, and in theprocess has lost the personal touch. The reasonwhy businesses do this is that feel awkward toface rejection when speaking directly to thecustomer. It hurts less to hear a no though anemail. Some people get tired of hearing thevoicemails repeatedly. They think it 抯 a betteridea to switch to emails.When trying to sell products or services to a newclient, it is not possible to gain customer 抯trust through an email, which makes thefoundation of a long-term relationship, weak.Some well to do firms, think that they arerecognized in the market but they forget thatthere are strict spam filters installed, thesefirms take the risk of sending introductoryemails to potential customer. There are verylittle chances that the customer will receive theemail and will read it. But when calling apotential customer, there is a higher probabilityof the customer receiving the call and all the

resources invested will be put good use.If the company still thinks that sending emailsto clients is the best approach, some pointsshould be taken care of. The introductory emailcontains introduction about the company, briefinformation about the products and services theyoffer and information about method of purchaseand contact. All the information included in theemail should give the impression to the readerthat the company is interested in benefiting thecustomer and not themselves.The introductory email should sound like it 抯trying to solve the problems and try to build astrong relationship with the prospectivecustomer. For this the targeted people should bethoroughly studied in order to understand theirshortcomings and what wonders they would expectfrom a particular product. In the first timeitself; do not mention that the company and theclient is a good match for each other. Sales

pitches should be repelled completely.Don 抰 put the company 抯 name in the heading ofthe email. When the company 抯 name is includedin the heading, the customer gets the impressionthat profit of the company is its top priority andnot interest of the customer. It 抯 a goodmarketing strategy to include the name of theproduct being sold, features of the product andhow it can solve the problem of the reader. Thesubject should tell it all, and should also catchthe attention in the first glance itself.Its best to start emailing the customer after thefoundation of a strong long-term relationship islaid first. At first the customers should bepersonally approached. Later when the customer抯 trust is gained, further dealings can be donethrough emails. Emails should only act as a backup method of communicating. Take care that wordlike 搘 e?should be avoided and replaced with theword 搚 ou? The customer feels that he is being

directly referred too.There should be no negativity in the matter. Thissets the mind of the customer in a negative moodand he will actually get the opposite message. Forexample, instead of writing 慦 e don 抰 sell lowquality products? write 慦 e sell high qualityproducts? Don 抰 condition the customer. Thiscreates a pressure on the customer and they willstart to avoid any calls and emails from thecompany.Emails can be used during difficult times.Suppose some soreness erupted between the partiesor at least from the side of the customer, emailswritten with polite and gentle words can melt thetoughness and can open up good terms again. Thebest thing is to stop using email as the only wayof communicating, completely. Companies thatdirectly reach out to clients reflect higherlevel of confidence and create a good impressionon new customers.

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