GEFEN Brand Book

BRAND BOOK

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Contents lntroduction ..........................................................................................5 Vision ....................................................................................................9 Mission .................................................................................................11 Core Values ..........................................................................................12 Our Logo ..............................................................................................14 Proportions ...........................................................................................18 Clear Space ...........................................................................................20 Minimum Size ........................................................................................22 Logo Misuse ..........................................................................................26 Color Palette .........................................................................................28 Typograhpy ............................................................................................31 03

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Introduction Welcome to the official brand guidelines of the GEFEN brand. This book aims to educate anyone responsible for creating internal or external communications using the GEFEN brand. It is essential to share a basic understanding of how and when to use our identity. These identity Standards are intended to introduce you to primary usage. We want to make it easy for you to integrate GEFEN in all media formats while respecting our brand and legal restrictions and guidelines. Note that by using these resources, you accept our Terms of Service. Usage of these resources may also be covered by the GEFEN End User Agreement and our Privacy Policy. 05

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VISION Wine isn’t just for the wealthy and affluent anymore. Everyone can enjoy wine, wheter it’s a five-dollar bottle or a five-hundred-dollar bottle. Gefen gives the wine a new flavor and taste by keeping the grapes in their natural conditions without any chemicals or added ingredients. VISIO 09

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MISSION The pure process is made at Kibbutz HaGoshrim in the Galilee Panhandle in northen Israel, where the Jordan river gives its water, making the grapes of the wine taste even better. The company comes to show a unique product of winery at a great location that offers excellent taste and flavor. 11

Core Values Company values matter. Every Successful brand has a set of values to oblige the goal of the brand identity. Brand values guide how the brand operates on said values and integrates them into the mind of every brand employee. By doing so, everyone in the brand would feel they belong and feel needed. Passion Wine is endlessly fascinating and magical. Everything we do is driven by a passion for the world’s finest wines’ extraordinary diversity and wine-producing. There is always something new to discover. 12

We Are Here Our small brand was created for our To Serve You customers foremost. It is a pretty simple model. Let us know what you think. We are here to serve you and will always strive to improve our experience for you. Wine Is For As much as we are grateful to taste many of the Everyone world’s most coveted wines, the truth is that wine doesn’t have to be expensive to be delicious. We feature high-quality, reasonably priced wines for everyday drinking in House Favorites. Working in wine is a privilege. We believe the Giving Back accurate measure of success is helping those who are less fortunate. In that spirit, we support several charitable causes throughout each year. 13

Our Logo We made the logo to show a winery location that symbolizes an old-fashioned winery that gives an old but modern vibe. We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. 14

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Logo Proportions The GEFEN Logo has a neat proportion of 1:1 Square Ratio width. These pro- portions were chosen carefully, and they are not to be changed. 18

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Clear Space Clear space is the area surrounding the global signature. That must be kept free of any elements, including text, graphics, borders, or other logos. The minimum clear space required for the preferred global signature is equal to “x,” or the height and width of the GEFEN logo. 20

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Minimum Size Establishing a minimum size ensures that the impact and legibility of the logo are not compromised in the application. 22

The GEFEN logo should never be smaller 23 than 214px in digital or 60mm in print.

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Logo Misuse The appearance of the logo must remain consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in this document - there are no exceptions. 26

Do not distort or alter the Do not add contours to the logo proportions of the logo Do not Rotate the logo to any angle Do not add a drop shadow 27 to the logo

HEX:#03A69 RGB: 3 166 1 CMYK: 98 0 1 Background Our Color Palette The colors selected for the GEFEN brand reflect the values of our brand. The colors have been specifcally chosen to represent the brand and should not be altered under any circumstance. 28

6 HEX:#01403A HEX:#038C7F 150 RGB: 1 64 58 RGB: 3 140 127 10 35 CMYK: 98 0 9 75 CMYK: 98 0 9 45 color Primary Color Secondary Color 29

Primary Font Typogra Mikhmoret 1.0 AAA AA Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 AA Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Light 1.0 AA ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 MORET30

phy Secondary AVENIR LT Std AA Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 AA Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 AVENIRAA 31