Robert Simmonds - Fall Magazine 2019

A CHRONICLE HERALD CUSTOM PUBLICATION Taking the plunge The intelligence and intuition of Educated Beards Finding passion in fashion New Brunswick College of Craft and Design teaches fashion fundamentals Funding futures Three-time University of New Brunswick alumnus says supporting students means supporting innovation for entire province ISSUE 19

DON’T MISS ANOTHER SUMMER DESIGN YOUR CUSTOM BOAT TODAY FREDERICTON MONCTON WOODSTOCK

CONTENTS 004 PAUL’S NOTEBOOK 018 FUNDING FUTURES 036 KINGSBRAE GARDEN Three-time University of New Altruism in St. Andrews 006 UPCOMING EVENTS Brunswick alumnus says supporting Check out our exciting lineup students means supporting innova- 040 GO FOR IT of in-store events tion for entire province Quispamsis youth and Canada’s Smartest Person Junior grad says 008 FALL 2019 & WINTER 2020 022 STYLE IS ETERNAL taking a risk is always worth it FEATURE BRANDS Fredericton fashion designer creates custom pieces for custom clients 044 BAKING BLISS Apparel, shoe and accessory with dreams of one day constructing Mrs. Dunster’s owners on finding collections for men and women an original haute couture line early success, balancing business available at Robert Simmonds and marriage and why giving back 026 ON THE RIGHT TRACK matters most 010 SERVICES Calum Dunbar shows drive, We offer one-stop shopping for style in more ways than one 048 A LOCAL SPARK the well-dressed man and woman IN GLOBAL INDUSTRY 030 A WORTHY CAUSE 012 TAKING THE PLUNGE Former Investment professional How New Brunswick’s leading mixed The intelligence and intuition of finds meaning in raising funds, reality company found that spark Educated Beards awareness for Portage Atlantic youth rehab centre 052 MEET BILLIE 016 FINDING PASSION Marion McCain’s legacy and the IN FASHION 033 SPINNING GOLD Beaverbrook Art Gallery FROM APPLES New Brunswick College of Craft ROBERT SIMMONDS / 3 and Design teaches fashion Fredericton native brewing fundamentals Annapolis Cider Company business in apple-rich Annapolis Valley PHOTO: 123RF ARTURKURJAN

PHOTO: 123RF KIUIKSON PAUL’S NOTEBOOK DOWNTOWN DELUXE Someone recently said to me, “Robert Simmonds is the deluxe destination of downtown Fredericton.” It reminded me that we didn’t take our 20th anniversary last year for granted. We were thankful that not only have our adventures in style and fashion proven popular with locals, but also with visitors, some of whom have told us what we like to hear: the selection at 400 King St. is as good as or better than what they find in the major cities. The big thing, however, is that still being here 21 years after launching in 1998 confirms that we made the right decision. It was bold, it was scary, but ultimately it was right. Thank you for confirming that. There was also a real sense of gratitude amongst all of us at the store. Being in the heart of New Brunswick’s capital city means we have seen businesses come and go with daunting frequency. But thanks to loyal supporters like you, we are able to ensure a sense of style prevails. We get a real feel of that when someone from Vancouver walks into the store and says, “My friend told me I must stop in to get a Canali suit and shoes to match,” or a woman from England says her daughter discovered us during a visit and she “wants to see what all the fuss is about.” In those instances, there is a sense that we must be doing some- thing right. Calum Dunbar, the youngest of our friends to appear on the pages of this magazine, is yet another vote of confidence. Possibly you have noticed that, in addition to the many popular mainstay brands we carry, we are constantly introducing new names. While you might not recognize these, they are ones we discover during our buying trips to New York, Toronto and Montreal. As you would expect from us, these are reputable, high-quality brands, some of which are ascending in fashion circles, while others are already well-known in the larger centres. If you happen to notice these and have any questions, do let us know so we can fill you in with the backstory. Some of our most exciting and popular items are just such “unknown” brands. In closing, thank you again for your support. Please remember that while there is just one name above our door, Robert Simmonds is a team of great people who love to see others happy. To quote the strapline from the 1960s record label Immediate, we are “happy to be a part of the industry of human happiness.” Cheers, Paul Simmonds 4 / ROBERT SIMMONDS

We’ve been busy. For over a decade, Bang-On Photography has been focused on creating authentic image content for our clients, helping companies visually communicate their story to the world. While on the road with some of Canada’s top industries, our new commercial/portrait studio is now open at 117 York St, Downtown Fredericton. Visit bangonphoto.com

EVENTS UPCOMING EVENTS Check out our exciting lineup of in-store events COPPLEY GAME CHANGER COPPLEY MADE TO ORDER EVENT September 8 to 22, 2019 October 26 to November 3, 2019 A selection of fabrics for custom-made clothing Special incentives on customer-made clothing. will be available for $998 with no additional charge for selected extras (linings, buttons, etc.). CUSTOMER APPRECIATION EVENT Truly an opportunity to customize your own garment! November 22, 2019 Friday, all day CINZIA ROCCA COAT EVENT October 16 to 19, 2019 This is your chance to try on styles not available in store and find a truly unique Italian made coat. Robert Simmonds Magazine © The Chronicle Herald 2019 All rights reserved. No part of this book may Chairman and Publisher: Sarah Dennis be reproduced, stored in retrieval systems President and CEO: Mark Lever or transmitted in any form or by any means Director, Product Management: Lindsey Bunin without the prior written permission from Senior Graphic Designer: Julia Webb the publisher. Account Executive: Wanda H. Priddle [email protected] The Chronicle Herald Customer Relations Specialists: 2717 Joseph Howe Drive Aimee Surette, Meghan O'Neil PO Box 610, Halifax, Nova Scotia, B3J 2T2 Photographers: 902-426-2811 Bang-On Photography, Denis Duquette, TheChronicleHerald.ca Andre Gallant, Rod Stears Photography, 123RF.com Printed by: Contributors: Bounty Print, Newfoundland & Labrador Sara Ericsson, Wayne Blanchard, Josh Healey bountyprint.com On the Cover: Cover Image by: Clothing provided by Robert Simmonds Bang-On Photography BangOnPhoto.com Ellen Woolaver - Marc Cain blazer, PHOTO: 123RF SERGEY PETERMAN Marc Cain pant, Autumn Cashmere sweater Kevin Leboeuf - Coppley jersey wool suit, Eton shirt Bob Skillen - Canali sportjacket and pant, Eton sportshirt 6 / ROBERT SIMMONDS

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PBRROAFNILDES FALL 2019 & WINTER 2020 FEATURE BRANDS Apparel, Shoe and Accessory Collections for Men and Women Available at Robert Simmonds Clothing Women’s Men’s Collections Collections Adriano Goldschmied Adriano Goldschmied Adrienne Goodine Alberto A/X Armani Exchange Allen Edmonds Autumn Cashmere Anderson Belts Brave Belts A/X Armani Exchange Brax Boot Rescue Canada Goose Brax Cinzia Rocca Canada Goose Claudia Nichole Canali Cole Haan Citizens of Humanity Eileen Fisher Coppley Free People Dion Hue Tights Educated Beards Hunter Eton Ilsa Jacobson Gran Sasso Jenny Bird Hugo Boss Judith & Charles Johnson & Murphy Kate Spade New York John Varvatos Lack of Colour Joop L’Occitane en Provence L’Occitane Mackage Marcoliani Marc Cain Mavi Mavi Moose Knuckles Moose Knuckles Nobis Mother Denim Norwegian Wool Paige Paige Paper Label Peter Millar Polo-Ralph Lauren Riviera Rails Robert Graham Rebecca Minkoff Ron White Ron White SAXX Sarah Pacini Secrid Wallets Saint James UGG Smythe Spanx Suzi Roher Thomas Sabo Twigg & Feather UGG Australia Velvet White & Warren Zadig & Voltaire PHOTO: 123RF AWRANGLER 8 / ROBERT SIMMONDS



SERVICES SERVICES We offer one-stop shopping for the well-dressed man and woman R obert Simmonds Clothing is noted as STORE INFORMATION FASHION EMERGENCY the place to shop in downtown Fredericton for the latest styles in high-end fashion. Robert Simmonds Clothing Have a last-minute interview, airport lost your As a local independent retailer, our mission is to 400 King Street luggage, spilled coffee on your tie before your provide an “Excellent Experience, Every Time Fredericton, New Brunswick E3B 1E3 big meeting or found a run in your hosiery? with Engaged Employees.” We pride ourselves on Corner of King and York We have all been there. Call us and we will help. being clothing solution experts while providing our We can deliver to your office or book an clients with access to some of the world’s favourite STORE HOURS appointment. No need to stress. brands, complementary services and style suggestions. Monday – Wednesday 9 a.m. to 5:30 p.m. WARDROBE CONSULTATION Thursday – Friday 9 a.m. to 8 p.m. Saturday 9 a.m. to 5 p.m. This service, for both men and women, is tailored to your particular needs and budget Phone: 506-455-2500 and is offered at no additional cost. Our Fax: 506-455-4550 clothing solutions experts will assist you with Email: [email protected] your wardrobe planning, closet editing and www.robertsimmonds.com offer suggestions for any occasion. We help you make style decisions that you won’t facebook.com/Robertsimmondsclothing regret and that you’ll enjoy for years to come. For an appointment for a private session, please call 506-455-2500 or email us at [email protected]. @robert_simmonds OUR RETURN POLICY Robert Simmonds We offer a complete refund or exchange within 10 days of purchase on all regular-priced merchandise in original condition, with proof of purchase. Please review your sales slip for details. All exchanges are final sale. Merchandise on sale is final sale. No exchanges or refunds are accepted on sale merchandise. The following lists of items are also final sale for hygienic reasons: beauty products, jewelry, hats, hosiery, sunglasses, watches or undergarments. All Canada Goose products are also final sale. Robertsimmonds400 GIFT CARDS STAY IN TOUCH The perfect gift is the one that always fits. Robert Simmonds Clothing gift cards can be We want to let you know about special events, purchased in any denomination and they never sales and promotions. Whether it is by mail, expire. email, Facebook or telephone, make sure your contact information is updated in our computer GIFT WRAPPING system. See a sales associate next time you are in or email [email protected] and If you are buying for any special occasion, we will get you connected. Robert Simmonds Clothing offers gift wrapping. Just mention it is a gift and we will be happy to wrap it for you. PHOTO: 123RF KIUIKSON TAILORING Your purchase will be custom tailored to suit you in a timely manner by our Master Tailor, Tony Dableh. Tony can adjust your older items so that they can be worn and enjoyed anew. His work is done to perfection every time. 10 / ROBERT SIMMONDS

STYLE LEGAL ATTIRE MEN’S MADE-TO-MEASURE alterations to your rental. Please call our menswear department to book appointments Prefer by appointment. We are an agent for a For men who find off-the-rack garments a or email us at [email protected]. legal-wear company. You will be measured by difficult fit or who enjoy expressing their qualified Robert Simmonds staff. Your legal individual style by selecting exclusive patterns ADVERTISING OPPORTUNITIES garments will be custom made for you. There and fabrics, made-to-measure suits, blazers, is a six-week turnaround time. Please call our trousers and dress shirts may well be the This is Robert Simmonds Clothing’s 19th issue. store at 506-455-2500 or email info@robertsim- answer. Appointments preferred. Please call We would like to thank all of our advertisers monds.com to schedule an appointment. or email us at [email protected]. for contributing to the growth of Robert Simmonds Magazine. If you would like to FUR STORAGE TUX RENTALS advertise in our magazine, please contact us at [email protected] or Keep your fur looking new by storing it in Robert We are an agent for tuxedo rentals from call our store at 506-455-2500. Simmonds Clothing fur vault. The vault is a Freeman Formalwear who provide a large specially designed environment with carefully selection of tuxedos. Our tuxedo prices are the Named “Best boutique for head-to-toe style controlled temperature and humidity. Please same as every agent across Canada, but we for any season, budget, or person” by contact us at [email protected] provide the services you’ve come to expect. magazine. or call our store at 506-455-2500. Our in-house tailor can make any last-minute TITLE Subtitle By Author Name Office Suite Rentals In Prime Downtown Location www.taymax.ca 2PUN:[YLL[-YLKLYPJ[VU5),), PcF ROBERT SIMMONDS / 11

KEVIN LEBOEUF & ALICIA PHILLIPS Clothing: Hugo Boss hybrid jacket, vest and woven shirt TAKING THE PLUNGE The intelligence and intuition of Educated Beards By Wayne Blanchard | Photography: Contributed ith entrepreneurship, you are the autumn (2019). We want to be the go-to it and wanted to shave it off.” either in or you are out. Moses for grooming in high-end stores, like Robert But he didn’t. Instead, Kevin sought a Znaimer, Canadian entrepreneur Simmonds, across the country.” and the media guru behind Much Music and solution. “I bought several beard grooming Zoomer Magazine, got it right: “The whole point IRRITATION WAS THE CATALYST products. But I wish I’d read the content labels.” of being an entrepreneur is that you plunge.” When asked how Educated Beards got its He turned to Alicia. “She read them and threw Kevin Leboeuf and Alicia Phillips, partners in everything out.” business and life, exemplify the new breed of start, Kevin looked to Alicia. There is a contem- Canadian entrepreneur. They took the plunge plative pause before he responds. “In 2006, I “Well,” Alicia responded, “I trained as a together. Today, as founders of Educated Beards, joined the Military. Then, in 2008, I was deployed holistic nutritionist, so I read labels from a the rapidly ascending firm of gent’s grooming to Afghanistan where I was an engineer looking different point of view. It’s not just about what goods they launched in 2017, both are delighted for bombs every day. In 2015, I met Alicia, who you put in your body, but what you put on it too, that their bold new brand is not only available suggested I see someone about the state of my because your skin absorbs a lot of that. We had across Canada, including at Fredericton’s own emotions. I was diagnosed as having PTSD just had our baby, and I was extra cautious at Robert Simmonds, but that its reach continues (post-traumatic stress disorder).” Though the that point. So, Kevin and I started thinking to extend in terms of what it offers and where need to overcome that condition was a major about making our own products. Once we did, it is available. “A shave line and a hair line are challenge, there was a fortuitous upside. “For people started noticing his beard. They liked it next,” noted Alicia, “with pomade to debut in the first time in my life, I could grow my beard. and wanted what he was using. Then friends of But it was terrible. It was itchy; it was dry. I hated friends wanted some. So, we decided to launch the company. 12 / ROBERT SIMMONDS



KEVIN LEBOEUF & ALICIA PHILLIPS Beard Oil Beard Balm Beard Wash Moustache Wax Grooming Scissors Boar Hair Brush Cellulose Acetate Comb and a full grooming kit – The Book Of Beards 14 / ROBERT SIMMONDS

“Educated Beards is about what value we bring. This is what we do and this is how it benefits others. We want people to be aware of what they are putting on their body and how it affects the environment. We care.” – Alicia Phillips HIGH-QUALITY EVERYTHING THE CALAMITY OF A CRISIS and Alicia saw as they regained their composure “With so many beard-grooming companies Despite so much attention to detail, a serious after that debacle. already out there, we knew we would need to do incident arose as soon as the company launched. “Our new designer,” continues Alicia, “is something different, something better. So, we “We hired a graphic designer,” said Alicia, “to great, and we love the new logo. The moral is, went all-organic, with every ingredient having a develop a logo incorporating a face that would be careful with whom you surround yourself. specific purpose. There would be no fillers, no resemble Kevin and his father. What he created You can try to do everything yourself but it’s toxins. Plus, our packaging, bottling and labels was incredible, so we used it on everything. Then more important to put the right people in the would be premium. We applied that high-quality a few months later there was an Instagram right places. And do research on those people.” principle to everything.” message to someone we didn’t know saying, She smiles, Kevin, lips pursed, nods in agreement. ‘Hey, this’ — our logo — ‘looks a lot like you.’ And But before launching, the duo studied up on the response was, ‘That is me!’ We were like, THE VALUE REALITY the business of entrepreneurship. “We did a With complementary skill sets it is possible lot of research and were lucky to be part of the “With so many beard Summer Institute Program through UNB, an grooming companies to divide and conquer. But when entrepreneurs accelerator program. Now we are in over seventy already out there, we live their business pretty much 24/7/365 and stores across the country, with all of those having knew we would need to in this case also live together, that business a 100 per cent reorder rate, which is fantastic.” do something different, intertwines with their personal lives. “So,” said something better.” Kevin, “there are times when it’s necessary to Kevin is also happy that his former military let go, to chill and step back, take a day off. If colleagues are amongst the Educated Beards – Kevin Leboeuf that doesn’t happen, it becomes impossible to fans. “Yes, beards are now legal in the army, maintain an objective perspective, and it gets though they need to be well groomed. The “What the heck?!’’ The face on our new logo difficult to see things as they really are.” military guys are impressed with us being a turned out to be that of a French model. And he veteran-owned company producing organic was coming after us. His agency was also coming By taking the plunge, Alicia and Kevin products with great packaging, some which opens after us. So, we pulled all the product, the immersed themselves in a pool of challenges, like a book, which is part of educating the users.” promotion, the stock of labels, business cards … where learning is an ongoing process and everything. And we started over.” intuition can be a saviour. Business guru Peter Existential branding begins with the notion Drucker once said, “You are nothing; your that a brand is about people, not products. This Incidentally, the Chinese ideogram for crisis knowledge is everything.” So, what is most idea isn’t lost on Alicia and Kevin. “We want also means opportunity. Which is what Kevin important? “Problem solving,” responded people to be able to help themselves, so we Kevin. “If you can’t make decisions and stand started visiting barber schools, helping students behind them, then you’re going to fail.” Alicia recognise the value of what we do and that our nods. “Brand values,” she adds. “That’s why goods are all-organic. Barbers handle creams Educated Beards is about what value we bring. and lotions every day, so if there are any toxins This is what we do and this is how it benefits in the ingredients, they are potentially being others. We want people to be aware of what absorbed into their skin multiple times daily. they are putting on their body and how it affects That raises potential health concerns, which is the environment. We care.” why Educated Beards is toxin-free and safe.” ROBERT SIMMONDS / 15

ELLEN WOOLAVER Clothing: Saint James sweater, AG denim FINDING PASSION IN FASHION New Brunswick College of Craft and Design teaches fashion fundamentals By Wayne Blanchard | Photography: Bang-On Photography et back from Queen Street and headspace and art in the real world. So, when fundamentals of design, construction and business. adjacent to the Fredericton court- NBCCD academic dean Ellen Woolaver speaks, If a young person is looking to make it as an house in the downtown Historic you hear intent in her voice. artist, those professionals are available to help.” Garrison District is a substantial building of weathered red brick. This is the New Brunswick Passionate about her profession, keen to credit POTENTIAL IS KEY College of Craft and Design (NBCCD). her colleagues and committed to the success of While prerequisite entry requirements might Established in 1938, it’s the only college in their students, she is quick to confirm that the Canada focusing entirely on fine crafts and ongoing success of the college is very much preclude access for the truly talented in other applied design and is a mecca for creatives to attributable to the collective effort of all involved. colleges, this is not the case at the NBCCD. pursue their passion and develop their skills. Visual arts, photography, fashion design, digital In 2014, after 17 years focused as fashion design “If there is a desire to learn and some media, graphic design, ceramics and textile studio head, Woolaver passed the responsibility dexterity and there is potential, we provide the design are just some of the programs offered. to Joanne Venart and moved into administration opportunity to learn. Our foundation visual It’s also increasingly a powerhouse in terms and management. “I really felt I could make a arts program (FVA) is a one-year preparatory of turning out highly employable graduates difference and wanted to work with the faculty, students do before applying to enter into the destined to boost the New Brunswick economy. students and programs throughout the college diploma program. In that, they study design to make that happen.” principles, art history, how to draw. Then, PASSIONATE COMMITMENT PREVAILS students enter the fashion design program, At the core of this college’s success are skilled “Our college is quite amazing,” Woolaver which is two years. Even at that point, they’ve continues. “Small class sizes — the max in fashion likely never sewn anything, never done photogra- instructors who understand the opportunities design is 12 — plus a talented and dedicated phy. Yet, in the second year, those students and challenges associated with life in a creative faculty with about 45 teaching, most being design and produce a line of clothing and put artists, many with their own artistic practices and together our annual fashion show. They research some respected internationally. They teach the 16 / ROBERT SIMMONDS

what’s current, choose fabrics, select trims, 29 years. Prior to that, they performed interna- bridal gowns, clothes of all types, upholstery ... determine who their models will be, then create tionally. We spend so much time at work, it anything that interested and challenged me. I also the whole look with hair, makeup and accessories. should be something you love to do.” gave private classes at home and taught night They even do the event marketing. That show classes through UNB. This led to me teaching at happens at the Fredericton Convention Centre Yet after completing her bachelor of arts at the NBCCD.” in April. In 2018, attendance was pushing 800, UNB in 1981, she was unsure what to do. “Then which is up from about 80 attendees 20 years a friend invited me to sew snaps onto costumes A FUTURE FOR GRADUATES ago. It’s a huge event.” at Theatre New Brunswick. This introduced me While developing the fashion program to the world of theatre.” One year of studying Woolaver also notes that during their FVA costume design at Dalhousie University was curriculum, Woolaver committed to establishing year, students identify what area of fashion they followed by several years working in theatres a support network for the college’s graduates, want to pursue, citing four notable alumni — across Canada before she resettled in Fredericton. which is why she started the Fredericton Fashion Adrienne Goodine, acclaimed in fashion and Council. jewelry, Jaclyn Wilson, a success with custom- “I started my custom couture clothing fitted garments and competition suits for athletes, business, Elenka, creating mascots, costumes, “At one point, we had an incubator, a networking Sherry Kinnear, head of wardrobe for Theatre organization to find resources. I started this New Brunswick, and Tracy Austin, creator of with Adrienne Goodine and Jaclyn Wilson, so mini fashion sculptures and part-time fashion they could have a professional space to meet studio faculty member at the college — as with clients and also be able to do their own graduates who have successful careers. “And they fashion show together. There was no shortage make their living right here in Fredericton,” adds of students ... but it needed the support of our Woolaver. business community and that wasn’t there at the time.” KEEPING TALENT IN NEW BRUNSWICK “Retaining talent within New Brunswick is a That incubator is now back on Woolaver’s agenda. “I’m encouraging those in the studio to priority,” says Woolaver. “Our current director get the ball rolling and hope the incubator idea is working on ways to assist alumni once they and the fashion council will get off the ground graduate because there really is a vibrant scene again very soon.” with some truly talented people, but they need support structures and direction. Paul Simmonds Fashion is a crazy world. Everybody needs is key as a mentor to the alumni, while direction clothes, yet figuring out ways to make them offered by our fashion instructor and film appealing is the big challenge. “To me, that is specialist, Nicole Gallant, is also important. It design … understanding colour and shape … takes a village; I’m not doing it all by myself.” making something work for a particular body, a particular age... In fashion design, if you want to Woolaver feels her upbringing defined her stand out and be successful, you need to study future. “Determine what you love to do, then history and other designers. You need a sense of find a way to earn a living doing it. My father is a inspiration. And you’ve got to be bright and be a violinist and my mother was a pianist. Together problem solver,” says Woolaver. they were the resident musicians at UNB for Those qualities, plus talent and perseverance, sum up the NBCCD alumni. ROBERT SIMMONDS / 17

BOB SKILLEN Clothing: Coppley navy blazer, Riviera tan high performance pant. Eton sportshirt FUNDING FUTURES Three-time University of New Brunswick alumnus says supporting students means supporting innovation for entire province By Sara Ericsson | Photography: Bang-On Photography ob Skillen says it can take a lot to innovation province-wide that stimulates the executive director of the UNB Associated campaign to secure private dona- growth. Alumni and worked with the association on tions for a university, but that in engaging hundreds of its members in university the case of the University of New Brunswick “The idea is to have greater intentionality in life. He made Fredericton his permanent home (UNB), it doesn’t take much for him. working toward solving industry problems and with his wife, Gisele. As they made it their home, He says it’s made that much easier for him playing a role in helping to solve social challenges, Skillen became more and more involved with the because he believes in UNB’s current transfor- for instance, the rising cost of health care and inner workings of managing alumni relations at mational mission and has passion for his alma high poverty levels in certain parts of the UNB. mater in spades. province,” says Skillen. Skillen is currently the university’s inaugural Following four years as president of Greenarm vice-president of advancement and oversees “And [we’re] creating wealth along the way Management —he refers to this period as his the school’s relationships with its alumni, donors for New Brunswick and the people within it.” PhD in business — Skillen became the university’s and strategic partners. He and his team have first ever vice-president, advancement (then their eyes focused on securing support for the MAKING KEY CONNECTIONS called the chief advancement officer). He works university in various forms, including financial Skillen first arrived at the university’s out of the university’s Fredericton campus in a and advocacy support. role that encompasses both that campus and But Skillen says looking from a big-picture Fredericton campus in 1975 during his under- the university’s other in Saint John. His work perspective shows donations don’t just help graduate studies. He is a three-time UNB includes managing alumni relations, develop- students and the university, but rather spur graduate — he received a Bachelor of Physical ment and donor relations, overseeing the Education in 1979, a Bachelor of Education in communications and marketing offices and the 18 / ROBERT SIMMONDS 1981 and a Master of Education in 1989. He began working at the university in 1990 as

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BOB SKILLEN office of strategic partnerships — all to support the academic mission of the university and ensure the best success possible for its students and for its faculty and staff. “We focus our efforts on building relation- ships that translate into some kind of support — financial, advocacy or good will — to the university,” says Skillen. WHAT THE SCHOOL STANDS FOR A RESEARCH HUB IN NEW BRUNSWICK WHY FUNDING MATTERS Being a major gift fundraiser for the Skillen says he often emphasizes in various Skillen says he cannot emphasize enough how university is another responsibility that falls venues, that the university is arguably New important donations and strategic investments under Skillen’s umbrella, which finds him using Brunswick’s research university and that it are to ensuring the university continues to see the his extensive network of relationships with alumni currently houses a large portion of the province’s same level of success and to it providing innova- to help secure major donations that fund research projects. tive programs for students to take advantage of. scholarships and development at the university. He says this research engine has also contribut- The recently completed private fundraising He says his three UNB degrees and connec- ed steadily to the local economy in the concen- campaign saw $125 million in raised or committed tions formed during his time as a student and tration of skilled workers in fields like engineer- funds and has enabled UNB to raise the scholar- later work with the alumni association gave ing, computer science, information technology ships it awards from $6 million to $11 million him a distinct advantage and meant a smooth and cybersecurity in New Brunswick who’ve annually, with more than 50 per cent of these transition into his new role. graduated from UNB and gone on to create funds now coming from philanthropic donations companies, hire staff and thereby stimulate the instead of the UNB operating budget. “I’m very involved with a number of individ- economy through job creation and industry uals — alumni and others — who believe in our development. He also points to the fact that Skillen says his conversations with donors mission who want to help advance our cause or UNB trains individuals to work in the education, also emphasize the role donations play in something important to them,” says Skillen. health care and non-profit economies and many sponsoring new buildings like the Hans W. of our leaders in the province have UNB degrees. Klohn Commons at the Saint John campus and In his overseeing of UNB’s marketing office, the Richard J. Currie Center and Kinesiology Skillen and his team led a comprehensive brand Skillen says he’s identified the school’s building both on campus in Fredericton. research initiative that resulted in a brand essence entrepreneurial ventures as an area to focus on for the university — that every future matters. and expand the work the school has done over “Our academic mission is what we all exist Skillen says this research revealed this message the last decade to bring greater intentionality for and the academic core is really our [purpose]. to be a core tenet of how the university functions to programs like its entrepreneurship-focused So anything we do in advancement is with the and where its priorities lie — with its students, J. Herbert Smith Centre for Technology Manage- intention of bringing that value to the university,” the surrounding communities of Saint John and ment and Entrepreneurship — which immerses says Skillen. Fredericton and the province as a whole. students in creative thinking, enterprise and agility. At the end of the day, Skillen’s favourite part “We did a lot of work and what we uncovered of securing major funding for the university is about ourselves is that we are a very creative, Skillen says the goal is to make such opportu- not the financial part, but the personal side, entrepreneurial university, right across all nities available to any student interested and to when he sees a smile on a donor’s face and the disciplines,” says Skillen. show alumni just what the school can do. reaction of the beneficiary — whether student, faculty or staff — at the receiving end of the “We also uncovered that people found us to “We have now had over 100 companies out donation. really care about our students.” of UNB … and therefore want to grow the school and take entrepreneurship right across the And it makes him want to make that happen engineering curriculum and beyond so grads for more students and faculty. can either create their own jobs or bring greater value to organizations,” says Skillen. “We are so committed to transforming lives and community, and I find that inspiring,” says “And that in turn will show the value of Skillen. investing in UNB.” “I am thrilled to work at UNB and believe in its value.” 20 / ROBERT SIMMONDS

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ADRIENNE GOODINE TITLE Subtitle By Author Name Clothing: Adrienne Goodine dress STYLE IS ETERNAL Fredericton fashion designer creates custom pieces for custom clients with dreams of one day constructing an original haute couture line By Wayne Blanchard | Photography: Denis Duquette 22 / ROBERT SIMMONDS

THE ELEGANT DESIGN College of Art & Design, Goodine studied under AN APPRECIATION OF ELEGANCE OF ADRIENNE GOODINE Ellen Woolaver and Joanne Venart, gaining a Just one look at two of Goodine’s most Fashion Design degree as well as the confidence As we sit across from each other at one of to pursue her passion as a career. Today her popular current pieces, the Make Limoncello those round tables that give the Chess Piece clothing and jewelry designs are displayed Dress with its lemon-print design and the navy Café in Fredericton’s Beaverbrook Art Gallery amongst the big-name brands at Robert blue Ciao Bella Dress reveal subtle simplicity a sense of bistro-like flair, I’m taken in by just Simmonds, where she is also a full-time style coupled with astute design qualities. The how natural and relaxed Adrienne Goodine consultant. “The Robert Simmonds brand is very avoidance of excess suggests confidence in the appears to be. Soft spoken and of a comfortably complementary to mine. It’s a great pairing.” designer and those who wear these dresses. casual demeanor, she smiles constantly and is They are also proof that one needn’t be a quick to laugh. On the outside of the floor-to- For her, being there provides something of style savant to appreciate the elegance of an ceiling windows behind her is a sunny Monday a beta test. “I see who my clients are and how Adrienne Goodine design. Indeed, the simple, morning. Attired in a subtly stylish manner, people respond to the designs. It’s good to know shapely lines that define the clothing and Goodine is dressed to survive this blast of what is or isn’t working. Some people are very jewelry bearing her brand marque are reminders seasonal heat. She is warm-cool personified. honest and what they say about other brands, that this Fredericton-based creative’s inspira- When she speaks it is with a disarming diffi- how they are made, what the fit is like … I compare tion continues to come from two of the greatest dence and earnestness, there are no air of that to my brand. It’s a real education,” she says. style icons of modern times — Coco Chanel and pseudo elitism one sometimes encounters Christian Dior. with so-called “creatives.” What does emanate “I want to produce style. I want to introduce a is a sense of honest positivity coupled with unique style to Fredericton and New Brunswick, “I’m inspired by the originals,” she says a passion stoked by childhood dreams of then across Canada and beyond. My haute intently. Indeed, those two dresses alone, like designing happiness into the lives of others. couture is custom-made, but I am also now personal odes to Italy, exemplify the love and making ready-to-wear. Eventually I would like affection Goodine commits to every aspect of When asked what it is that she does, her to have my own, I guess you could say, atelier, her work. They would surely pass the Audrey response is succinct: “I am an entrepreneur. with a team working with me to create original Hepburn taste test. I design and make clothing and silver jewelry.” designs in clothes and jewelry.” True. But such understatement falls well short “Yves St. Laurent said it: ‘Fashions fade, of the reality, which is that thanks to her elegant So, Adrienne’s Atelier? “That’s my goal.” She style is eternal’. Fashion is whatever the design aesthetic and meticulous crafting smiles, takes a sip from her drink, looks around, current trend is. People who follow trends get expertise, Goodine is a rising star on the then comes back into focus. “In five years, I would a different look every season, while people horizon of Canada’s fashion industry. like to have my own studio space. A small boutique with style stick to their look. They might add would also be nice, so I can deal direction with elements of trends, but they have their own DESIGNING FASHION. PRODUCING STYLE those interested in what I [design], to ensure they look. There are those who are surprised to learn get a suitable style, size and fit. I have already started to expand my ready-to-wear line and “Both are valid in terms of keeping design that she, who is well known for her handmade would also like to make my custom garments relevant. The audiences for my dresses at jewelry designs, is first and foremost a fashion readily available. I want people to feel confident Robert Simmonds range from their 20’s to the designer. A graduate of the New Brunswick and good about what they’re wearing.” other side of 60. Style is personal. There is no age limit.” ROBERT SIMMONDS / 23

ADRIENNE GOODINE VINTAGE WITH A MODERN TWIST “I want people to feel I’M THE CHALLENGE So, with ongoing taste fluctuations in confident and good “Do trends affect what I make? No. I usually about what they’re contemporary fashion and the steadfastness do things to order. If I was mass producing and of style devotees, does Goodine see herself wearing.” had stock, yes, I’d be concerned.” pursuing a more abstract and creative vision or will she develop a traditional style with a fresh – ADRIENNE GOODINE However, there are other challenges. contemporary twist? “Money. I have a family, so I have to be real smart about it. And then, honestly, I’m the A slight smile emerges as she contemplates challenge. There are some days where you have the question. “I’m somewhere in between … but to dig out of your own mind and believe in traditional. I want a vintage feel, like styles from yourself.” She laughs. the 50s and 60s, combined with a modern twist for today’s kind of look … if that makes sense.” “Time is another. Because I’m full time at Robert Simmonds, finding the hours to be a It does! And it is, as the aforementioned Make business person, to be a mom, to design and Limoncello and Ciao Bella dresses confirm via make clothes and jewelry, plus everything in their simple, subtly rich design qualities, a between … sometimes, it’s a struggle to know perfect summation. “I want to make things which hat I’m wearing. But I love it.” She laughs people will wear for years. again. Though the future is always a challenge, Is there something more on the Adrienne Goodine has a couple predictors: “I Iook at Goodine checklist of dreams? what’s happening right now, because usually it will be inherent in whatever comes next. And “I love haute couture and would like that to I occasionally look through European fashion be my main thing. I do a lot of custom-made magazines. But mainly I go with my instinct. pieces, so personalized design is what I focus Sourcing inventory for the shop at trade shows, on. At some point I would love to have a haute where everything is eight months ahead, helps couture collection.” too. I can get a feel if something’s on its way out or starting to get more popular. 24 / ROBERT SIMMONDS

FINEST FABRICS FALL 2019

CALUM DUNBAR ON THE RIGHT TRACK Calum Dunbar shows drive, style in more ways than one By Wayne Blanchard | Photography: Bang-On Photography 26 / ROBERT SIMMONDS

“I like John Varvatos. I like Armani, some of which is crazy, but some is casual and not many people know what it is.” – Calum Dunbar Clothing: Hugo Boss black suit, Eton trim fit shirt, Eton tie ccasionally, we meet someone and winning, so Gerald set up a club to take us which he describes as “a few houses along the who looks to be one thing, yet to races in Montreal and as far as Mosport road” across the river from Woodstock, an hour- turns out to be quite another. Kartways in Bowmanville, near Oshawa, plus drive upriver from Fredericton. When he Calum Dunbar is one of those people. Ontario. He is one of the best mechanics and can, he helps out at the Picaroons Roundhouse. Standing six feet tall, Dunbar looks like he’s most knowledgeable short-racing team owners “I just make the outside of the place look as nice in his early 20s, but — serious surprise — he is in Canada. He gives us the knowledge we need as I can.” only 14. Though his quiet demeanour suggested to get on the track and do what we do.” shyness, once he relaxed, the groove of our A SENSE OF RESPONSIBILITY conversation gained traction. The lad, who was With headlines including “Gerald Caseley In September, he will be back to school. “I’m minutes earlier whipper-snippering the lawn Racing brings the East Coast to Nationals” and at Picaroons Roundhouse, his father Sean’s “Gerald Caseley Racing rolls into Quebec with entering high school. I’d like to become a lawyer taproom and eatery at the north end of the a squad of 13 racers,” it appears Dunbar and his or an aeronautical engineer,” he says. But for Fredericton city centre footbridge, proved to be racing pals have made a newsworthy connection. now, there is the Picaroons Roundhouse. And, wise and worldly beyond his years. at some point, his responsibilities there will Dunbar’s passion is karting. He loves travel, Though his young age would suggest red flags involve much more than cutting grass. “I’ve music and casually cool clothes, but getting out go up on the prospect of Dunbar whipping around grown up here in the brewery. I know what’s on the track is what life is really about. Well, that a track at ridiculously high speeds — one team going on. I can explain how to make beer.” and getting good school grades. driver is only eight years of age — have no fear; Dunbar Motor Sports is his industry handle. kart racing at this level happens with low-horse- He also has a love for music. “I love Led “It’s my identity,” he says. But he doesn’t build, power vehicles resembling hot-rodded go karts Zeppelin. I really like the ’60s-’70s vibe … Jimi customize or sell racing cars. “I just drive them zipping about at perky, though non-lethal, Hendrix Experience, Cream … Last year, I tried as part of the team at Gerald Caseley Karting of speeds. drumming for the first time, so I’m going to try Moncton.” to get into the junior jazz band at the high “There is virtually no danger of being injured,” school.” A LEADER AND WINNER Dunbar says. “At times, we are literally on And drive he does, as headlines like “Team someone’s bumper, pushing them down the Travel is another passion of his. “My family track. But you want to be a clean competitor and and I get to Nova Scotia as often as we can. Dunbar runs clean to TCM Icebreaker Endurance not create enemies, so you don’t push them off Every now and then, we go to Scotland … Race win” confirm. it. Friends help you get places, so you want to Edinburgh and Glasgow. Also, the Isle of Arran, be a smart, ethical driver. Besides, the people a nice little island. I try to learn all I can about “My friends and I were racing at other tracks involved are amazing, as are the audiences.” places I visit — the history, current affairs … anything.” Home for Dunbar is Northampton, N.B., ROBERT SIMMONDS / 27

CALUM DUNBAR “Friends help you get places, so you want to be a smart, ethical driver. Besides, the people involved are amazing, as are the audiences.” – Calum Dunbar TITLE Subtitle By Author Name PLACES, PEOPLE, SOLUTIONS “I remind them that they have a lot of nicer If he had $10,000 and a week to spend things than I do. I spend a lot on racing. Do the math and common sense would tell you that anywhere, where would he go? “The south of we’re in about the same place, right? And a lot France … Marseille. I’d be wearing white boat of them play hockey, which can be just as shoes, bright shorts and a light-coloured polo expensive as karting. I could do a lot more if I shirt because if it was dark, it would be too warm. wasn’t karting, but at this point there’s no going And I’d have matte black sunglasses with black back. I couldn’t give it up.” lenses because if you’re wearing bright shorts and white boat shoes, you’ve got to tone it down a bit.” With the Picaroons Roundhouse now readying to open its doors for the day, who would Dunbar Dunbar’s introduction to style was thanks to invite to lunch? “Three-time Formula 1 champion his father. “We’ve been going to Robert Simmonds Jackie Stewart,” he responds instantly. “He raced for a long time. My father is the principal buyer, when the sport was at its most dangerous and but that’s slowly changing over to me. I don’t helped make it safer. He drove hard, had no fear … buy fancy suits; I buy casual stuff. I love rock ’n’ and he’s Scottish. Paul McCartney. He grew up in roll fashion, but don’t have the body or the the difficult post-war period, then got famous with personality to pull it off. My ultimate ambition The Beatles. What was that like? And what keeps is to someday dress like The Clash. They were him going? Also, George Lucas. I love Star Wars.” pretty smart. I like John Varvatos. I like Armani, some of which is crazy, but some is casual and He may be young and quiet, but Dunbar’s not many people know what it is, so I can wear leadership qualities and inherent sensibilities one of their shirts to school. And because nobody point toward a great future. Indeed, he’s handling knows it’s expensive, they’re not going to ruin the present extremely well. How does he manage it. If I was in a shirt that is obviously expensive, to negotiate life? “Whatever the concern, there’s they’d be mad or jealous or purposely try to always a solution. It might take a while to find it, tease me or get it dirty.” but everything has its solution.” 28 / ROBERT SIMMONDS

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PCRAORFOILETRACEY Clothing: Smythe blouse, Judith & Charles light weight wool pant A WORTHY CAUSE Former investment professional finds meaning in raising funds, awareness for Portage Atlantic youth rehab centre By Sara Ericsson | Photography: Bang-On Photography arol Tracey became involved with working with Portage after seeing its impact on a few years … I knew this was where I wanted to the Portage Atlantic residential the teens who successfully graduated from its be for a long time,” she says. rehabilitation treatment centre by substance abuse treatment programs and the pure coincidence. But it’s no coincidence hard work it took to get them there. A TOUCHING CAUSE that she’s chosen to stay as she says that the Tracey had lived in Fredericton in the mid- organization has changed her forever. She is now Portage Atlantic’s director of Tracey began working with Portage in 2005 corporate development and works every day 1980s and returned with her husband in 2005 on a capital campaign called “Making Miracles to bring this message to Atlantic Canadians in after his military career took them across Happen.” She had a background in investments creating awareness and fundraising opportu- Canada. and it seemed like working for a non-profit would nities for the centre. be a different experience. But what quickly became While she was away, Tracey, a licensed evident was that she would be persuaded to stay “You hear of success stories and meet the Investment Advisor Assistant worked with youth — it’s a very fulfilling experience and very companies across Canada including Dominion different from the typical investment world. After Securities, Merill Lynch and Wood Gundy. And 30 / ROBERT SIMMONDS

when she was told of the opportunity to sign on “The reward system I thought I’d messed up organization and that helping can take shape for a one-year contract with Portage, she saw it by doing drugs — you realized there’s more to in many ways beyond financial support. as an opportunity to work on raising capital for life than doing drugs and that these types of a worthy organization — something that soon things can make you happy,” he says. Tracey says business owners have a unique grew even more meaningful as she began hearing opportunity in hiring a Portage graduate — an of the centre’s success stories. PORTAGE ACADEMY opportunity Tracey says could mean the world The Portage Academy is a bilingual education to them. “For me, [working for Portage] opened my eyes to the fact that addiction can reach anyone,” program, which is recognized by New Brunswick’s “These youth have worked very hard during says Tracey. “I’m grateful personally because it Department of Education as an alternative their residential phase, so it’s important to have helped me and my husband navigate discussions school. a seamless continuum of care as they transition we’ve had with our kids.” back to their community,” says Tracey. Since residents are in treatment for an average She works closely with the organization’s of six months, Tracey says this component is “They are the future of our communities and Atlantic board of directors at its corporate indeed a crucial one and sees many residents are looking for all the support they can get to centre in Fredericton and continues to visit the earn high school credits, get their GED (General encourage them in their respective futures and centre’s 165-acre property on the shores of Education Diploma) and some graduate and employment. It’s a positive reinforcement that Cassidy Lake, where the youth going through pursue post-secondary programs. they belong.” the rehabilitative addictions programs live during their residential phase. Tracey says financial support from donors she Tracey says Portage Atlantic’s annual recogni- connects with during fundraising campaigns has tion ceremony is an emotional event, as graduates Her role involves creating awareness and financed the Portage Bursaries Program which share their stories and sobriety milestones are organizing annual and capital fundraisers — awards up to $4,000 per youth. acknowledged. donations which financed the centre’s transfor- mation to a new campus facility in 2010, the “These awards show we believe in the She says the messages shared during this 3.7-kilometre Recovery Trail in 2014 and its residents, that we’re proud of them, that we celebration clearly illustrate how helping one Lewis Fitness Centre which opened in 2016. know they can go on and be successful,” says person changes not only their life, but the lives Tracey, whose fundraising efforts also helps, in of their family, friends and surrounding “We’ve been able to accomplish some great part, the aftercare component of the program. community. things at the centre, and it’s thanks to the generous support of our donors. We’re so thankful Part of the services Portage offers is supporting And that is something she is happy working for that,” says Tracey. families through their child’s recovery and toward securing more support for. supporting youths who’ve returned home through PEER-TO-PEER APPROACH the aftercare program, which lasts up to two “We’re not only helping the person with Tracey’s work on raising awareness and funds years. Deschambeault’s mother, Jennifer, says substance abuse, we’re helping their family and such programs helped her family navigate their the trickle-down effect — it helps the community continues to be crucial for the organization’s son’s substance abuse recovery journey, which too,” she says. success as demand for its services continues to she says left them feeling naïve and helpless. be of great importance for youth who are facing She and Deschambeault have started speaking addiction. Around 150 youths are admitted at at events to raise awareness on Portage, what it Portage Atlantic each year and the programs does and how it helps residents and their families have helped some 3,000 individuals since its find a way forward. doors opened in 1996. “Portage is so important in our community, Among those was Gage Deschambeault, 20, and this centre I had never heard about is now whose substance abuse started in grade eight so important in our lives. It’s saved our son, and and culminated with him using pills, cocaine it’s saved our family,” she says. and other hard drugs every day in high school. After he was hospitalized at the age of 18, he Spreading the Word enrolled in Portage’s program, but says he didn’t It’s these personal testimonials Tracey carries commit to the process during his first six month with her on fundraising campaigns when showing term at the centre. potential supporters why Portage is a cause worthy of their support. She also tells them He relapsed within six days of leaving and there is more than one way to support the returned to Portage to this time become fully immersed in the recovery process. He says the program’s approach to therapy — what Tracey says is a therapeutic community or peer-to-peer approach — is what enabled him to find success. Tracey says this approach better fosters healing and recovery as the residents them- selves welcome new youths to the centre and lead their community, all under the supervision of staff — many of whom are also Portage program graduates. And Deschambeault says the community he led as part of this approach taught him leader- ship and gave him confidence — two things he thought he’d lost to substance abuse. ROBERT SIMMONDS / 31



SEAN MYLES SPINNING GOLD FROM APPLES Fredericton native brewing Annapolis Cider Company business in apple-rich Annapolis Valley By Sara Ericsson | Photography: Contributed ou can taste authenticity in the Annapolis Valley well-primed for a memory to skills and it became obvious what to do — they Annapolis Valley, where Sean Myles happen, because this is a place like nowhere should start fermenting. has struck gold with one of the region’s else in the world,” says Myles. most famous crops. “When you combine my knowledge of apples The Dalhousie University associate professor PUTTING TWO AND TWO TOGETHER with Gina’s fermentation skills, it made perfect has combined his apple breeding research with The cidery is a perfect blend of Myles’ and sense what we should be doing,” laughs Myles. his partner Gina Haverstock’s winemaking in co-founding the Annapolis Cider Company, Haverstock’s respective skills and backgrounds “Combined with the growth of Nova Scotia where they’ve captured the Annapolis Valley — Myles researches apple breeding at the wine and the explosion of the craft beer move- feel and flavour in a bottle of cider. Kentville Research and Development Centre ment, we became increasingly confident that The region is the envy of many — a place and Haverstock is the winemaker at Gaspereau our idea for opening a cidery could really work.” where real life consists of residents plowing Vineyards. fields and crafting food that others yearn so BECOMING A GO-TO SPOT desperately for. Myles is a Fredericton native and moved with But despite what may seem like the perfect Authenticity is right at the fingertips here Haverstock to the Annapolis Valley when she and has been for generations. began her winemaking career there 12 years recipe on paper, Myles says it was still scary to Myles sources apples from local farmers to ago. As Haverstock has become a fixture in the open the business. craft ultra-premium ciders that allow customers region’s wine scene, Myles’ own research has to taste that authenticity themselves. grown to include managing an orchard of more What proved even more essential than his “When people come in to our cidery, we want than 1,000 apple varieties. apple knowledge were his data analysis skills — them to create a memory and have something learned from years of research data and lab special happen. And people come to the When they began seeking a way to become a management — which provided him with the part of the local food movement in the Mari- administrative skills necessary to operate a times, Myles says they considered their unique business. blend of apple knowledge and fermentation This combined with Haverstock’s experience in a similar industry meant early common ROBERT SIMMONDS / 33

SEAN MYLES mistakes were entirely avoided. But Myles says “This is run by two of EXPORTING A PREMIUM PRODUCT they didn’t feel absolutely sure until their first the brightest and most Myles says what makes their ciders stand out taste from the tap itself in April 2016 that it innovative people I know would all really work. … who’ve reinvigorated from the competition is their wine-like style an old industry, brought — they are fermented for far longer and at “When we first tasted it … there was no doubt it new life and brought a cooler temperatures than industrial ciders and in our minds people would really like our cider,” new way of experiencing are packaged in wine-like bottles that hint at says Myles. consuming them like wine, not beer. craft beverages.” And he was proven right as the business This process is not a cheap one, but one Myles opened its doors and people came in droves to – Jeff Cantwell, says will always remain a cornerstone of the sample the cider for themselves and return for Mayor of Wolfville, N.S. business, along with their commitment to seconds. Myles says seeing people bring visiting value-added agriculture as the produce they friends and family to the cidery was a marker source directly from farmers gets turned into that showed the business fit well in Wolfville. ultra-premium cider. “When someone visits Wolfville, one of the “We put far more effort in per litre than most main things locals do now is say, ‘let’s go to our do, which is reflected in our price and packag- cidery.’ Not ‘the’ cidery, but ‘our’,” he says. ing,” says Myles. “We’re noticing how much our community has taken ownership of our business and we love it.” The ultra-premium approach is not confined to the product itself. Myles says they apply this 34 / ROBERT SIMMONDS approach across their entire business to ensure customers, employees and suppliers feel part of something special — something Myles feels is at the heart of how he always wanted to run his small business. “It makes our overhead higher than other businesses because we spend money on ensuring when anyone comes into our space, they have a remarkable experience,” he says. “We have a vision of being Canada’s leading ultra-premium cider brand and that means every person who deals with us must walk away with the feeling that we are doing something amazing.” And while apples have been exported from the region for more than a century, Myles says his next goal is to export cider so everyone can have a bottle of the Annapolis Valley on their table. And he says with less than three per cent of alcohol sales in Canada occurring in Nova Scotia and a resulting 97 per cent of the market

outside the province, it’s something that could like that, it motivates you a lot and gives you be worth capitalizing on. But exporting cider a tremendous sense of responsibility to do the remains an aspiration and not a main priority at same for others,” says Myles, who says 50 cents the company, which will instead continue from each purchase of their rotating “Some- ensuring things run smoothly at home in thing Different” batch goes directly to local Wolfville. charities. “Growth for us … needs to be a by-product of The Annapolis Cider Company has donated our vision to maintain our status as an ultra-pre- more than $25,000 to date to charities in their mium brand and keep our team and customers efforts to literally pay it forward and help local happy,” says Myles. groups like they themselves received help. THE MARITIME ADVANTAGE “Local people involved in helping setting up Wolfville mayor Jeff Cantwell is a self-admit- small business — this is how you build an economy,” says Myles. “If somebody opens a ted super fan of Myles’ Annapolis Cider small business in downtown Wolfville focusing Company, where he says a lighter and brighter on value-added agriculture, we want to be the version of what he used to know as apple cider first in line to help.” has been crafted. Cantwell also says Myles and Haverstock have built a must-visit destination “We have a vision of that’s brought many to the Wolfville downtown. being Canada’s leading ultra-premium cider brand “This is run by two of the brightest and most and that means every innovative people I know … who’ve reinvigorat- person who deals with us ed an old industry, brought it new life and must walk away with the brought a new way of experiencing craft feeling that we are doing beverages,” says Cantwell. something amazing.” And Myles says a main contributor to his and – Sean Myles, Haverstock’s success is what he calls a Maritime Annapolis Cider openness and desire to help that they witnessed in other beverage businesses that jumped at the chance to help them succeed. Myles calls this the single greatest advantage to doing business in the Maritime region. “When we approached people for advice, they went out of their way to help us succeed. And when you come into a community of people ROBERT SIMMONDS / 35

BRAD HENDERSON KINGSBRAE GARDEN Altruism in St. Andrews By Wayne Blanchard | Photography: Andre Gallant nspired by one woman’s desire to madness of the 21st century, in St. Andrews improve her hometown, Kingsbrae you can step back into a space and time more Garden has become a tourist destina- reminiscent of a century or two ago, albeit tion in its own right. complete with Wi-Fi. Tucked along the rugged coastline of south western New Brunswick, St. Andrews, an hour’s THE GREAT GO-TO drive from Saint John or 90 minutes from But St. Andrews-by-the-Sea isn’t just about Fredericton, is the sort of picturesque town that gives calendars and provincial guide books a its shop-lined Water Street or iconic Algonquin good name. Jutting out into Passamaquoddy Hotel; there is another great go-to about which Bay, where the Bay of Fundy meets the Atlantic you might not know. It is Kingsbrae Garden. Ocean, this tiny town of about 1,800 residents Make your way from Water Street up to the top mightn’t be as big or high profile as some so-called of King Street and — wow — there it is. Nestled “exotic” destinations, but what it lacks in size atop the hillside overlooking the town — brae and hyperbolic marketing it packs in allure, with is Scottish for hill — this 27 acre nirvana in its harbour front lined with independent shops, New Brunswick has quietly become a magnetic dining delights and launch points for whale attraction for locals and visitors alike. watching. Indeed, for a soul-saving, sanity- resurrecting day, week or month away from the “I’ve been at Kingsbrae since February 2015,” notes Brad Henderson, who despite his director of operations title, is quick to confirm that he 36 / ROBERT SIMMONDS



BRAD HENDERSON essentially functions as sales and Others also benefit from Mrs. THE REAL ATTRACTION Brunswick, so it really is an authentic marketing manager with a remit Flemer’s altruism. “She is keen to But the garden is the real experience.” that expands into just about anything do more in supporting the troops of else that needs managing. Like our Canadian Armed Forces,” notes attraction. “Kingsbrae Garden is Kingsbrae Garden is indeed a helping deal with an agitated moose Henderson. “So any visitor who fantastic for the entire season,” magical place. Like some soul- whose break-and-enter intrusion serves or has served with the forces continues Henderson. “Come in satisfying sanctuary its tranquility into Kingsbrae necessitated a gets free admission to Kingsbrae the spring or come in the fall, it and beauty make this a captivating tranquilized removal by those Garden. And through Wounded looks completely different every destination for those who love nature better equipped to handle the Warrior Canada we are involved time you go through it. And we and the sheer beauty of life. situation. “It was a long day,” he with a program called Couples have art sprinkled throughout. sighs. “The moose was removed at Overcoming PTSD Every Day, There are also things for families “Yes, this truly is a wonderful 3:30 … then we had a wedding at 4.” where specially trained therapists such as playhouses and animals place,” agrees Henderson with a come in to assist. We’re looking to including alpacas, ducks, rabbits, nod. “And thanks to her generosity, Prior to Kingsbrae, Henderson, offer that on a regular basis through peacocks and pigmy goats. I know Lucida Flemer makes it all possible. who is originally from St. Andrews the Order of Canada, because with that every time I walk through, She is always doing something to and holds a business degree from a seven year wait-list and no service I’ll notice something I’ve not seen make St. Andrews a better place. the University of New Brunswick, here in New Brunswick, Mrs. Flemer before. And that constant change She truly believes that what doing was a sales operations manager made it her personal obligation to is why we have so many season better for Kingsbrae is good for St. with Labatt Brewery and Halifax try to help.” members. There are also two Andrews and what she does better was where he lived. “But with fantastic restaurants. Kingsbrae for St. Andrews is good for Labatt’s I knew I’d be moving my Artists of various disciplines Garden Café is lighter fare with Kingsbrae. She’s a remarkable family every two or three years, so also benefit via the new Kingsbrae pasta, soups, salads and sandwiches. woman. This project is her vision I left my job and we moved to this International Residency for the And we have a fine dining restau- and her legacy. I’m very fortunate wonderful town. I loved growing Arts (KIRA) initiative, which sees rant, Savour, which features fresh to work for her and at such an up here and wanted my two young them accommodated in a large, local ingredients so the menu is exciting attraction. As much as I boys to enjoy the same experience.” majestic period home and provided constantly changing. It could be appreciate you speaking with me, with a peaceful space within which something fresh off the wharf or Lucinda Flemer, who walks the While happy to extoll the virtues to explore their muse. “Over June, something harvested from a local garden every morning with her of St. Andrews — “visitors are July and August 18 artists have a farm. About 98 per cent of what poodle Jasper, is the real story shocked and surprised that there is one-month stay. As part of their we serve in Savour is from New here. What she has done is really so much to do here” — Henderson residence they are encouraged to remarkable.” is keen to speak about the real engage with our local community, driving force behind Kingsbrae to share their experience as well as Garden. take some of the spirit of St. Andrews home with them.” ABOVE AND BEYOND “Mrs. Lucinda Flemer really has An outdoor amphitheatre is also popular. “St. Andrews has a popula- gone above and beyond in terms of tion of 1,800,” notes Henderson. making Kingsbrae what it is today. “And the amphitheatre’s capacity She started the garden with her late is 2,000. The whole community husband, John Flemer, for three can sit for a town meeting,” he says reasons. First, to preserve it so it with a chuckle. “And our summer would never be up for development. concerts are very popular — entry Second, to create an attraction that is typically by donation — with our would further enhance St. Andrews 2019 programme including Jimmy as a go-to destination. And third — Rankin, the New Brunswick Youth the real reason — to help others Orchestra and David Myles.” by starting a training facility where they could develop skills in horticulture, so they could get employment, particularly in rural New Brunswick. There wasn’t much in terms of government resources to assist her, so she turned the grounds into this beautiful garden destination. In doing so she also created employment. We have over 16staff. People who started here in 1998 are still here. In fact, the kids of some are now working alongside their parents; the next generation is getting involved. So, this business was started to help people, it wasn’t to focus on revenue and profit.” 38 / ROBERT SIMMONDS

ROBERT SIMMONDS / 39

LIAM VEALE GO FOR IT Quispamsis youth and Canada’s Smartest Person Junior grad says taking a risk is always worth it By Sara Ericsson | Photography: Contributed It was while watching a National Hockey “I was over the moon and couldn’t believe it — League playoff game that Liam Veale I don’t know how to explain how that felt,” says decided to take a risk and try out to become Liam. the smartest young person in Canada. TAKING CHARGE The 12-year-old was watching the Washington Being on the show gave Liam a feeling he Capitals game at home in Quispamsis, N.B. with his dad, Dave Veale, when a commercial equates with numbness. for the CBC program Canada’s Smartest Person “My mind was blown the entire time and I Junior appeared on TV. was feeling tingly all over, like I couldn’t feel Something about the show struck a chord my own body,” he says. within him and he found himself grabbing his tablet and typing out an application for the But Liam learned to take that feeling in stride show — almost as if he was watching it play out and stayed focused through long hours on set on TV in front of him. as he and the 11 other contestants competed in brain game type challenges testing their physical, Liam soon found out he’d been invited to musical, social, linguistic, logical and visual complete an intelligence test for the show and abilities. then a few months later, he found out he’d been selected to compete on the show itself over the He was one of only three contestants from 2018 summer. the Maritimes — he says six others were from Ontario alone — and says it made him feel even 40 / ROBERT SIMMONDS

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LIAM VEALE more motivated to do well and represent the Liam says his skills in logic and kinesthesia WHAT’S NEXT region. Liam says the experience and learning how meant he excelled at most challenges and that “I knew I had to give it my all and my main to take pressure in stride from both the show’s goal was to not finish in last. I wanted to do even though this one proved beyond his grasp, challenges and the spotlight it put him in matured whatever I could to not be the first person T I T L Ehe still stayed focused and gave it his all. him — something Dave says he’s also noticed in eliminated from the show,” he says. “With the cameras on you, with the pressure his son. you’re feeling, it’s hard to keep your cool and to This take-charge attitude was one Dave remain calm. But [during] the action I was just “Liam won and lost gracefully and he’s now was pleasantly surprised to see and says was in the zone and couldn’t hear anything outside been exposed to a bigger world. I think he’s in a something Liam demonstrated during the really good place and recognizes that if he puts auditioning process and on the show itself, of that,” he says. his mind to it, he can accomplish what he sets when he accomplished everything with little his sights on,” he says. to no help from his parents. Liam ended up pSlaucibngtifotulerth on the show and garnered a national social media following The show has also had a positive impact on “The whole way along, he did it all on his other members of the Veale family — Dave says own. And I’m thinking back to this little boy along the iwnaQy.BuHiysepAaamlusotshicsoa, wprtiutNhreahdmisasemchooreolloHcaarlry his nine-year-old daughter, Brynne, felt inspired who wouldn’t get onto the school bus and I just audience by her brother’s achievements and took a chance couldn’t believe my eyes,” says Dave, recalling in trying out for a local play. when Liam started kindergarten. Miller Middle School following his progress. Liam says the show has changed him in more He says Liam started the show off a little The Dairy Queen in Quispamsis also ways than his maturity. It’s evolved his under- more introverted and shell-shocked than the standing of what intelligence looks like, whether other contestants, but that as soon as the featured him on their sign — something that’s in academics, music, sport or otherwise and pressure was on and it was game time, every- that straight A’s on a report card aren’t the only thing changed. considered a big honour in the community. way to measure it. “He’s got this characteristic where he responds “Liam said to me, ‘Dad, you know you’ve He says it’s also given him lifelong friends in to pressure really well. When we were watching, his fellow contestants, with whom he still keeps he just kept on going and got to the point where really made it not just when you get interviewed in touch despite the separation of time zones. we really thought he might win the whole thing,” says Dave. by the media, but when your name’s on the And ultimately, he says his biggest takeaway from the experience is to always take a chance, “By the third episode he was kind of the kid Dairy Queen sign’,” laughs Dave. because it’s almost always worth the risk — to beat.” especially when there is nothing to lose and everything to gain. STAYING FOCUSED Liam says the difficulty level of the show’s “You never know what could happen and you might just get where you’re aiming for,” challenges varied, some he considered very says Liam. easy and others nearly impossible. Liam plans to stay involved with CBC and He remembers one of the first challenges when even has an upcoming appearance on a segment the contestants had just seconds to study and of CBC Kids News to be aired late summer. He memorize every detail of a tiered wedding cake says those who watched his progress on the show and were then tasked with replicating it. The should stay tuned for what’s next. challenge that ended up being his last on the show was another memory challenge where contes- “I keep using this quote, ‘You haven’t seen the tants had to memorize incredibly fine details of last of Liam Veale’,” he says. models’ outfits and objects they were carrying. 42 / ROBERT SIMMONDS

WHAT’S THE MOST IMPORTANT Ask us about government PART OF BUILDING YOUR funding programs! SUCCESSFUL BUSINESS? /RRNLQJ *RRG 2Q <RX Unleash courageous leadership within your people ‹ 7LVWSL [YHUZP[PVUPUN PU[V SLHKLYZOPW YVSLZ ‹ 9PZPUN SLHKLYZOPW Z[HYZ ‹ 3LHKLYZOPW 9LIVV[ ‹ ,_LJ\\[P]L 3LHKLYZOPW *HSS \\Z MVY H MYLL JVHJOPUN YLHKPULZZ HZZLZZTLU[ (844) 847-4199 HUMAN CONNECTION. JOIN YOUR LOCAL CHAMBER AND GET INVOLVED. ZZZYLVLRQFRDFKLQJLQFFRP :RUOGFODVV H[SHUWLVH ZLWK D SHUVRQDO WRXFK )UHGHULFWRQ 6DLQW -RKQ     PARTNERS GLOBAL CORPORATE REAL ESTATE ROBERT SIMMONDS / 43

BLAIR AND ROSALYN HYSLOP BAKING BLISS Mrs. Dunster’s owners on finding early success, balancing business and marriage and why giving back matters most By Sara Ericsson | Photography: Rod Stears Photography couple that first met in a high the business, the banks thought growing by early in his career and was reminded of it when school entrepreneurship program even three per cent per year was unrealistic. considering Mrs. Dunster’s. He thought it might now run a thriving baking business But now five years later, we are three times be a good fit and as it turns out, he was right — together three decades later. bigger than we were then and we still see lots eight weeks after first seeing it, they owned the Blair and Rosalyn Hyslop are Co-Owners and of potential for this business to continue to business. Co-CEOs of Mrs. Dunster’s, which supplies its grow,” says Blair. famous old-fashioned doughnuts and a slew of They are now based out of Sussex, N.B., with other baked-good items to every single grocery BUYING THE BUSINESS bakeries in Moncton and Borden, P.E.I. that store/chain in the Maritimes — around 600 Rosalyn and Blair first met in Halifax three start each day with zero inventory and fill individual stores. shelves as fresh goods exit ovens. The products They bought the company in 2014 and expected decades ago in a high school class called Junior are then delivered from each location to to grow it at around three per cent per year. But Achievement teaching future entrepreneurial surrounding grocery stores, which is a system its growth has shocked them as the company skills to youth. Blair says felt immediately familiar and makes has grown by an average of 30 per cent each their business unique. year since 2014. On their first date, they talked and dreamed And last year, it doubled in size. “We never about owning a business. The couple eventually “We found an opportunity to combine our imagined we would be here. When we bought married and had children and put off that dream skills with this platform to take advantage of until 2014 when Mrs. Dunster’s was for sale. our business capabilities to build something great,” says Blair. Blair had experience working in a bakery 44 / ROBERT SIMMONDS

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BLAIR AND ROSALYN HYSLOP EXPANSION AND POTENTIAL FOR MORE “We both enjoy GIVING BACK Blair and Rosalyn agree that describing a what we’re doing, A big part of the Hyslop’s business philosophy so getting to do it typical day is near-impossible because each is together is a bonus.” is a responsibility to give back. Rosalyn calls the different and there is just that much on the go. process “using one’s superpowers for good,” Rosalyn jokes that she carries her office in a – Rosalyn Hyslop and says the couple works to also be social backpack to keep up with the varying places she entrepreneurs to do right by the community. travels to and tasks she carries out. Blair and Rosalyn work seven days per week to ensure they are on hand as their bakeries They’ve started a charity called the Good Fit There are now six Mrs. Dunster’s stores and operate 24 hours per day, seven days per week. Book, which pairs young students with mentors bakeries and Blair and Rosalyn agree that this who help them choose a book that piques their medium size business is their best asset, as it is “It means working sometimes nights and interest. The pair also co-founded the Million how they can out manoeuvre their competition. sometimes mornings. And it certainly takes Dollar Pledge with which companies pledge a lot of energy and effort. But it’s something $10,000 per year for 10 years toward relieving “We’re able to service the same customers we’re passionate about and enjoy doing, so it child poverty and illiteracy. The charity has 12 but with more flexibility, creativity and respon- makes it easier,” says Blair. companies participating, who will together raise siveness,” says Blair. a total $1.2 million. The couple has met other “couple-preneurs” The company sells around 400 different — their nickname for likeminded life partners “We’ve realized the impact we could have by products, including the doughnuts it is famous who’ve ventured into business together — with getting engaged rather than just writing a cheque. for and newer products like its garlic cheese bun whom they share common challenges, like You can have so much more of an impact that and jumbo English muffins. learning to leave work at work and focus on the way,” says Bair. personal life at home. It’s something that’s easy The doughnuts are still made using the to say but hard to do when what you have most Rosalyn says it’s also been important for the traditional Dunster family recipe. It’s this in common is work, but the couple doesn’t mind company to be open about its charitable and loyalty to tradition that Rosalyn says enables because working well together comes naturally professional successes, to show that true success them to also try new things. for them. is achievable in New Brunswick. The company recently expanded into Costco “It’s hard but also very rewarding because we “We’ve really made a point to talk about our stores in Ontario and Quebec and will now shift get along and work well together. We both enjoy success because we really want young people in gears and establish a solid base upon which they what we’re doing, so getting to do it together is Atlantic Canada that they can stay home and be can continue building. a bonus,” says Rosalyn. successful,” she says. “We don’t lay awake at night wondering how And Blair says while it may feel like it goes to grow. Our focus now is making the business against what the company stands for, talking healthy, profitable and growing it responsibly,” about its wins is an important part of it all, too. says Blair. “Being humble is not always good — you have MARRIED TO THE JOB to talk about it. We have a responsibility as But owning your own business is no piece of community people to celebrate its successes and wins and show we can be successful here,” cake, even if baked goods are the name of your he says. game. 46 / ROBERT SIMMONDS

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YAN SIMARD Clothing: Hugo Boss navy sportjacket. Hugo Boss navy blue Merino turtle neck sweater, Brax travel pant A LOCAL SPARK IN GLOBAL INDUSTRY How New Brunswick’s leading mixed reality company found that spark By Josh Healey | Photography: Bang-on Photography icrosoft. The Atlantic Canada be a global player in an industry with huge than Fredericton, the company’s home base. Aero-space and Defence Associa- implications. But given the nature of mixed reality — the tion. NATO. These are just some of the organizations that have recognized “I would say the field is getting busier and it’s merging of virtual and real world environments New Brunswick’s Kognitiv Spark, a company growing fast,” he said. through technology like Microsoft’s HoloLens competing in the fast-paced field of mixed — the company can be situated anywhere and reality. “However, we’re seen as being very unique compete globally. It’s a field that’s on the cusp and, with any and Microsoft believes were among the most luck, CEO Yan Simard expects his company to technically sophisticated teams.” The company currently employs around 20 people in New Brunswick. 48 / ROBERT SIMMONDS Founded in 2016, Kognitiv Spark’s resume reads like something more situated to California Simard noted the company’s founders, Ryan

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YAN SIMARD “Field workers haven’t been touched by IT the same way as a desk worker because of the nature of the work, they need to get their hands greasy and all those things. We feel mixed reality is the right medium to allow digital transformation to impact these workers.” – YAN SIMARD Groom and Duncan McSporran, entered the 500 companies based in North America but New Brunswick grads. field with an open mind and spent much of the Simard said they are looking to expand globally. “I’d rather hire one person who is a rockstar early days exploring the needs of potential clients. For example, the company recently opened at what they do then hire five people who are They quickly realised that industrial workers an office in Manchester, U.K. and hopes to open more average,” said Simard. across the aerospace, defence and energy another in Houston, Texas. sectors had issues with getting up to date And as an IT professional, entrepreneur and knowledge and training. Simard explained that clients using investor, Simard knows what it takes to excel in RemoteSpark are looking to cut down on a competitive field: it takes a spark. Enter RemoteSpark, a mixed reality application expert travel and solve problems more quickly designed for devices like the HoloLens. and efficiently. He said he and the founders are pleased with the company’s path so far but expect more of “We’re trying to enable (industrial workers) But in a fast-paced field like mixed reality, the same. to excel by completing tasks faster and right the the parameters can change in an instant. first time, every time,” explained Simard. “We have to grow fast or other companies “I think that globally, Microsoft is releasing a will pass us,” he said. For example, if a complex piece of machinery new device which has way better performance were to break down, a worker can put on the and comes in at a cheaper price point. All of these In 2019, Kognitiv Spark was recognized as a HoloLens, which looks like a pair of plastic, factors should contribute to a strong growth finalist for Microsoft’s Mixed Reality Partner wrap around goggles, to seek help. rate over the following months,” said Simard. of the Year and was listed as one of the top 75 Canadian defence companies by the Canadian By activating the RemoteSpark application, Given the developing nature of mixed reality, Defence Review. the worker’s field of view is broadcasted to their he added the company looks to hire people with supervisor or an expert remotely; images, potential — the rest can be learned on the job. The company had also previously won NATO’s documents and more can be added to the stream Defence Innovation Challenge, Microsoft’s and are displayed as a hologram through the The company has hired several University of Impact Award and more. goggles. This way, said Simard, workers in the field are able to get the most relevant information and training on the job versus having to wait for additional help. “What we’re doing is a light augmentation on top of what you’re seeing,” he said, adding that Kognitiv Spark is the only mixed reality company in Canada doing fully interactive calls. In many ways, mixed reality has the capability to transform industrial fields in a way not previously possible. “Field workers haven’t been touched by IT the same way as a desk worker because of the nature of the work, they need to get their hands greasy and all those things,” said Simard. “We feel mixed reality is the right medium to allow digital transformation to impact these workers.” The first commercial grade version of RemoteSpark was launched in 2018, ushering in contracts and growth for the burgeoning company. Most of Kognitiv Spark’s clients are Fortune 50 / ROBERT SIMMONDS