3 Main Elements of a Good Corporate Holiday Gift

3 Main Elements of a Good Corporate Holiday GiftFor individuals and families the holiday seasonis probably the most expensive time of the year.Parties here and there, visits and vacation, andgift giving everywhere; all these contribute tothe ever growing list of what to buy, what to do,and where to go.But spending big during the holiday season is notlimited to private citizens alone; businessesalso anticipate this time of the year to givecorporate gifts as a way of strengthen ties with

their clients and partners, and as a means to givethanks to the support and patronage to theirservices or products. But unlike privateindividuals who tailor their gifts to each person,businesses often give one and the same corporateholiday gift to every intended receiver-at leastto a certain types of businesses.Some businesses on the other hand giveindividualized corporate holiday gift to eachrecipient. Just the same, all corporate holidaygifts circulating everywhere, whether it isindividualized or mass produced, have thetendency to give a useless gift or insult some ofthe recipients.So what now are the elements of a good corporateholiday gift?There are 3:

1. The right gift with the right intention,2. The right gift to the right receiver, and3. TimingAny company does not invest money and give awaycorporate gifts for nothing. They do it forseveral reasons. And those are: to give thanks toclients or costumer, to keep a good businessrelationship with partners, and to promote theirbusiness to as many people as they can, which iswhy the right gift should send the right messageto the recipient.A corporate holiday gift with marketing purposesmay contain a company logo that is discreetlylocated on the item. An obvious marketingstrategy featuring a large company logo on thegift may provide a different impression-oftennegative.

For personal corporate holiday gift, the companyshould be able their purpose and send transmit itto the receiver through the gift.What is the right gift to the right receiver?Perhaps many companies are having trouble withthis question. But the simple rules in gift givingshould always apply: know the recipient very well;his likes and dislikes; his interests andfavorite brands; his cultural background andtraditions; and his preferences. For generalholiday gift, the item should appeal to thegeneral recipient.No matter how expensive or attractive your giftis, giving it on a wrong timing will ruin it all.Of course, gifts are not given by someone whoknocks at somebody else's doorsteps in the middleof the night. Timing is essential so as theapproach. If it is a personal gift to a partner,give it when the mood is good and when the day ispleasant. A gift given in the busiest time of the

day would easily be forgotten. A gift given lateduring the day where the recipient is too tiredcan be left out. As a general practice, acorporate holiday gift is given in the morning orduring personal visits and parties.Of course, the rightness and wrongness of timingshould depend on how well the business knows therecipient.There is no early or late time to give someonegifts but if it is for the holidays, send it duringthe holiday, not before and definitely not after.