compressed_May 22 2018 Presentation - President's Address

MAC| GRAND BALLROOM INSPIRATION | EXISTING BALLROOM

MAC| GRAND BALLROOM INSPIRATION | EXISTING BALLROOM

UNIVERSITY CLUB OF CHICAGO INSPIRATION | MEMBER LOUNGE

CHICAGO ATHLETIC ASSOCIATION INSPIRATION | MEMBER LOUNGE

CHICAGO ATHLETIC ASSOCIATION INSPIRATION | MEMBER LOUNGE

CRUISE ROOM, OXFORD HOTEL | DENVER INSPIRATION | BAR + LOUNGE

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM• PROGRAM STACKING DIAGRAM

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM • PROGRAMUNIVERSITY CLUB OF CHICAGO INSPIRATION | LOCKER ROOM LOUNGE

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM INSPIRATION | LOCKER ROOM • PROGRAMUNIVERSITY CLUB OF CHICAGO

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM • PROGRAMMULTNOMAH ATHLETIC CLUB INSPIRATION | LOCKER ROOM SHOWERS + VANITY

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM INSPIRATION | STEAM + SAUNA • PROGRAMMIDTOWN ATHLETIC CLUB

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM • PROGRAMDETROIT ATHLETIC CLUB INSPIRATION | LOCKER ROOM CHANGING AREAS

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM• PROGRAMINSPIRATION | CABANA STYLE LOCKER ROOMS

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM HISTORIC CONTEXT | POOL• PROGRAM

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM • PROGRAM INSPIRATION | POOLLA ATHLETIC CLUB

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM• PROGRAM HISTORIC CONTEXT | GYMNASIUM

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM INSPIRATION | GYMNASIUM • PROGRAMDETROIT ATHLETIC CLUB

INSPIRATION | GROUP EXERCISE

INSPIRATION | BARRE

VIRTURIDE INSPIRATION | CYCLING

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM • PROGRAM INSPIRATION | YOGAMIDTOWN ATHLETIC CLUB

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM• PROGRAM INSPIRATION | ROOF TOP GROUP EXERCISE

FLOOR XX PRECEDENT IMAGE • PROGRAM PRECEDENT IMAGE • PROGRAM • PROGRAM • PROGRAMMIDTOWN ATHLETIC CLUB PRECEDENT IMAGE WOMEN’S ONLY FITNESS INSPIRATION | FITNESS CENTER

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM• PROGRAM INSPIRATION | FUNCTIONAL TRAINING

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM• PROGRAM STACKING DIAGRAM

CRAWFORD HOTEL | UNION STATION DENVER INSPIRATION | BOUTIQUE HOTEL

OXFORD HOTEL | DENVER INSPIRATION | BOUTIQUE HOTEL

ELIZABETH HOTEL | FORT COLLINS INSPIRATION | BOUTIQUE HOTEL

OXFORD HOTEL | DENVER INSPIRATION | BOUTIQUE HOTEL

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM• PROGRAM STACKING DIAGRAM

KIMPTON | PHILADEPHIA INSPIRATION | ROOFTOP LOUNGE

DETROIT ATHLETIC CLUB INSPIRATION | ROOFTOP LOUNGE

UNIVERSITY CLUB OF CHICAGO INSPIRATION | ROOFTOP LOUNGE

JOURNEYMAN | MILWAUKEE INSPIRATION | ROOFTOP

DETROIT ATHLETIC CLUB INSPIRATION | ROOFTOP

FLOOR XX PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM PRECEDENT IMAGE• PROGRAM CONCEPT | ROOFTOP FITNESS• PROGRAM

WHAT’S NEXT PROJECT UPDATE

What’s in it for Us • Your Membership directly impacts the project • The number of Members at closing determines amount of capital to be allocated for build-out • 1 Member at an average $244/mo = $55K in Cap-exWhat’s in it for You • Legacy Benefits to Members who stay • “Lifetime Legacy Benefits” for as long as you maintain Membership with MAC • Short & long-term benefits • Elevated Athletic, Social & F&B options WHAT’S NEXT – STAY A MEMBER

Being a Legacy Member Has Benefits – During Construction beginning with full building closure – approx. 1/1/19 • All current Resident Dues reduced by 10% - does not apply to current Centennial or 3’s Company • All Centennial (YE, IE, E, NR) are frozen until 758 Broadway re-opening • $600 F&B minimum waived for all categories • $30 per month F&B Credit • Valet, shuttle & self parking options available during construction • All active Members at closure will be considered Legacy Members • Contribute to design input, exclusive preview events • Be a part of history in the making • Legacy benefits survive the life of Membership BECOME A LEGACY MEMBER

Being a Legacy Member Has Benefits | The New Building beginning with full building opening – approx. 1/1/20 Legacy Dues will always be at least 15% less than Non-Legacy Dues - Legacy dues will normalize over a 5 year period - The rate of the dues normalization, will depend on the success of our new Member enrollment. No different than today, we will have minimum operating expenses as an organization - The more Members we enroll between now and then, the longer it takes to normalize Good News – We have time - We have 7 Months to pre-sell Legacy Dues - Approximately 12 months for pre-opening sales Former Members reinstate with no initiation fee DUES IMPACT

It’s All About Membership • Total Dues Paying Members: 774 • Proven we can enroll new Members with our current product • Solution: Stop Attrition • Elevate and enhance facilities, amenities & programming • Interim Club space during construction – Keeping the Club connections alive • Incentives to stay and join early • Goal prior to building closure: 850 Members • Goal for pre-sell during construction: 1000 members • Goal 24 months after re-opening: 1500 members MEMBERSHIP

Proposed New Dues forNEW Milwaukee Athletic Club MembersCategory Age Mo. Dues Initiation Fee- Junior Executive < 35 $199/mo. $2400- Young Executive 35-39 $265/mo. $3600- Intermediate Executive 40-43 $349/mo. $4800- Executive 44-69 $395/mo. $4800- Senior Executive 65-75 $325/mo. $3600- Golden Executive > 75 $239/mo. $2400- Non-Resident n/a $210/mo. $2400 NEW MEMBER DUES POST CONSTRUCTION

The Math Makes SenseLegacy Category Current Dues Age Non Legacy Estimated 5 year savings Dues/Initiation Fee- Legacy Young Executive $119 => < 35 $5,500 - $7,500- Legacy Intermediate Executive $159 => 35-39 $199/mo.$2400 $8,000 - $9,500- Legacy Executive $199 => 40-43 $265/mo.$3600 $8,000 - $9,500- Legacy Resident I & II $319 => 44-59 $349/mo.$4800 $8,000 - $9,500- Legacy Resident III & IV $279 => 65-69 $395/mo.$4800 $6,500 - $8,000- Legacy Resident Senior $199 => > 75 $325/mo.$3600 $5,000 - $6,000- Legacy Non-Resident $159 => n/a $239/mo.$2400 $5,500 - $7,500 $210/mo.$2400Legacy Members will have no F&B Minimum DUES IMPACT

Limited Quantity of Olympian Legacy Membership Details to come DUES IMPACT

MAC Home During Construction: 735 & 731 N Water St • 1 ½ blocks away • Private MAC Entrance to Athletics • Private MAC Social Space • Executive Locker Rooms with Private Day Lockers • Valet and Self Parking Options • Uninterrupted Athletic Programming : • MAC Personal Trainers and Instructors • Group Classes (Including MAC Staff and expanded schedule through Gold’s offerings) • Pool • Upgraded machines & free weights • Basketball leagues at 731 & MSOE • Continued & Expanded shuttle service • Improved spaces and access INTERIM SPACE

Plenty of Social Ops • Waterfront Social, Food & Bar Space • Member Programming Committee • Private Meeting Rooms • Traditional MAC Programming will be uninterrupted: • Business Roundtables • Father / Daughter Dance • Princess Party • MAC Women’s Events • Sports / Business Speakers • Kentucky Derby Party • Wine Dinners • Steak Club • Cigar Club • Book Club • Boxing Night • Packer & Badger Games Continue • New Social Events INTERIM SPACE

Proximity of MAC and Interim MAC ClubhouseInterim MAC INTERIM SPACE

Enter From Water StreetInterim Club Social Space Private MAC Member Athletics Elevator 3 times size of MAC’s Private MAC Member Athletics Check-in INTERIM SPACE

Athletics featuring newer equipment and opportunities INTERIM SPACE

Stay Up To Date • Launch Member Communication & Social App called Clubster • You will receive an email inviting you to join • Ongoing email communications & member mixers CONCLUSION