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Table of Contents S.NO. ABOUT CUSBMA PARTICULARS PAGE 1. INTRODUCTION 1 2. 1-2 MISSION, VISION AND OBJECTIVES 2 3. COMMITTEE AND MEMBERS 8 FACULTY COORDINATORS 9 4. 5. STUDENT REPRESENTATIVES 10-14 6. EXTERNAL FESTS PARTICIPATION 15 15 TELESTO 2022 ABOUT 15-16 THEME 16-19 ALTA VISTA 2021 20-24 INTERNAL FESTS CHIEF GUESTS AND SPONSORS 24-25 FEST EVENTS 26-27 28 PARTICIPATION 38 PROCEEDINGS 28 -31 TELESTO WINNERS 32-34 35-37 ABOUT 38-48 PARTICIPATION 49 EVENT DETAILS AND WINNERS NOVICE 2021 INFERNO 2021 TELESTO 2021 – 11th Hour EPILOGUE 2|Page
About CUSBMA Introduction The CHRIST University School of Business and Management Association (CUSBMA) is an association formed by students pursuing business and management courses offered by Christ University. Students who are part of the association are given the best opportunities to gain experience and grow in a way that will help them greatly in all their future endeavours. Great focus is given to each individual of CUSBMA to help them showcase their talents. The events that CUSBMA hosts go a long way in providing a good deal of exposure and experience to all participants. The events held provide a platform to both participants and association members to showcase and nurture their skills and talent. Through genuine first-hand experience, students are encouraged to practically apply concepts they previously only learned theoretically in the classroom. This dynamic and active learning environment makes sure that students make the best use of the opportunities provided to them to ensure a rich and fulfilling campus experience. Mission The mission of the association is to build a community and an atmosphere in which students can partake in outside school experiences to improve and enhance the skills and provide holistic growth of its students with continuous learning and new experiences from various international fests, events, services, and exciting interactions that enables them to achieve their objectives. 1|Page
Vision CUSBMA works with the vision of promoting a climate of development and achievement for students from various business management programmes through initiatives, services and exciting opportunities that would help them to reach their goals for a stronger and prosperous future. Objectives We work to ensure that both prospective applicants and existing students are encouraged to develop latent potential and accomplish their ambitions holistically. In order to understand and encourage each other, CUSBMA strives to get goal-oriented people together. We think that the capacity of an individual is infinite and therefore aim to close the difference between what is and what could be. Committees and Members FRAMEWORKS The team is responsible for creating a comprehensive event plan including the idea, theme and structure of the event. CORE COMMITTEE Pushyara Dwarampudi Vatsal Khirwal Smritha Raghuraman ORGANISING COMMITTEE Anoop Anil Kumar Liya Manoj Kushal Jain WORKING COMMITTEE Anirudh N. Kopparam Anand Jacob Sankurikal 2|Page
EVENTS The team ensures proper execution of the planned course of action. They encourage maximum participation of internal as well as external individuals. Shalini Paul CORE COMMITTEE Shruti Jain Ishita Saboo Deepanshi Singh Aswin Balachandran Ayush Sikaria Rhythm Arora ORGANISING COMMITTEE Raje Singh Tomar Tanusha Vetcha Mayank Jain Fahd Abdulla Sudeshna Chandra Ishita Saboo Akhilesh K Tejaswini Singh Nandini Karwa WORKING COMMITTEE Mary Therese Anusha Avishka Saraf shambhavi singh Alisha Thomas Srishti Sanya 3|Page
DOCUMENTATION The team handles all the official communications to internal and external authorities on behalf of CUSBMA. They create invitations, event schedules and maintain other records of the activities conducted by the association throughout the year. CORE COMMITTEE Kashish Agarwal ORGANISING COMMITTEE Anisha Satpathi WORKING COMMITTEE Nitika Rai Shreyaan Rajguru Pearl Kamra Deevij Patel Srishti Arora Ayush Dawar Ishika Parasramka Neha Tata SCORING The team comes into action during the event, they are responsible for determining and applying scoring criteria, decide the rankings for the performances and then recommend the award to the winners of the event. CORE COMMITTEE Azeem Chasmawala ORGANISING COMMITTEE Kushagra Babbar WORKING COMMITTEE Smritha Raghuraman Jessica Joby Manik Bansal Anushka Harnal Anamika Rai Rhea Lakhi Stuti Agarwal 4|Page
SPONSORSHIP The Sponsorship Committee's goal is to create and grow funding sources which enables us to host grand fests. The Sponsorship Committee identifies potential sponsors and fundraising opportunities and assures that periodic communication with existing sponsors and potential sponsors takes place. CORE COMMITTEE Rupesh Magar ORGANISING COMMITTEE Sushmita Sarlana Soumyaduti Talukdar WORKING COMMITTEE Ananya Puri Jose Paul Prakhar Saraf Harsh Kumar Das EMCEE COMMITTEE The Emcee Committee plays an integral role of conducting the CUSBMA events throughout the year. They are the ‘masters of the ceremony’ and ensure that the event runs smoothly without any interruptions. CORE COMMITTEE Pradhyumna C M ORGANISING COMMITTEE Anasuya Menon Rhythm Arora WORKING COMMITTEE Amy Rebecca Yash Shinde Awena Liju 5|Page
MEDIA COMMITTEE The team creates media according to the theme of the events. Logo, promotional videos and event brochures are the team’s forte. CORE COMMITTEE Gauri Bhatnagar ORGANISING COMMITTEE Mohammed Oliyath WORKING COMMITTEE Abhimanyu Shubham Sultania Himanshi Patidar Prajakta Sardesai Abhinav Sachan Rashi Sanghal Archie Mehrotra Shlok Gandhi Namrata Karmakar Ishanika Deb Shruthi Kumar Aman Arora Pushpak Jain Madhav Arora Prateek Baheti Hafsa Sameer Khushi Premajni Faiza Khan Madhav Arora 6|Page
FINANCE COMMITTEE The team provides financial oversight for the events. Typical tasks of the committee include budgeting, financial planning and financial reporting. Lastly, they make sure that the funds are being used effectively and efficiently towards the assigned activities. CORE COMMITTEE Kabir Arora ORGANISING COMMITTEE Nupur Jethi Savera Grover WORKING COMMITTEE Alby Joseph Aryan Palrecha LOGISTICS COMMITTEE The team is responsible to set up efficient online communication channels by creating WhatsApp groups, email accounts and choosing an appropriate video conferencing application. CORE COMMITTEE Vivek Ramshankar Rao Vaibhav Jain Savera Grover ORGANISING COMMITTEE Abhinav Prakash Ananya Jain 7|Page
Faculty Coordinators Dr Shivi Khanna Dr. Kushagra Mishra Mr. Arjun BS Dr. Nagarjuna G 8|Page
Student Representatives Vaishnavi Vedantam BBA Honours CHRIST (Deemed to be University), Bannerghatta Road Campus Ishaan Rajgrihar BBA FIB CHRIST (Deemed to be University), Bannerghatta Road Campus Sreehari KB BBA Tourism CHRIST (Deemed to be University), Bannerghatta Road Campus 9|Page
External Fests FEST EVENT PARTICIPANT Cross Currents G.O.A.T HUNT Ishita Kumari Saboo SECURE THE BAG Hemanth Agarwal SRCC Marketing WE DID IT, JOE Vedaanth M HYPEBEAST Rohan Reddy Thummalapalli Society Sri Ram Stimulus Sayee Pawar Peduri Abhiram Reddy Sri Ram Markwiz Anvita Belawal Sharktrepreneur Aryan Sethi Esprit'22 Sri Ram Encased Harjas singh oberoi Ojas Chawla GIBS Business Quiz Mansi Bagri Enchainer Marketing Vaniya Mukherji Crescentia Contingent Leader Ahigith Chowdary Nelluri BM HR Sarthak Sachdeva WM Rushil Khanjanchi PR Vedansh Mudgal Saniya Maria Thomas Potter Best Manager Srishti Bhandary Dumbledore of the year HR Prabhav Tomar Vignesh Prabhakar Beat the Market WM Rhea Devesh Desai Pranav Ajay Kumar Business Quiz Ishita Kumari Saboo Marketing Sayee Pawar HR Savera Grover Pranav Muralikrishna WM Ahigith Chowdary Nelluri ED Tanisha Sachin Pokarna Ayush Dawar Aryan Bothra Simeon Alfred Ojas Chawla Harjas singh oberoi Rohan Reddy Thummalapalli Sayee Pawar Peduri Abhiram Reddy 10 | P a g e
Arbitirum BM Kamal ladhwani Spardha Business Quiz Ahigith Chowdhary Nelluri Manfest Corporate Development Varchasva Tourism and Logistics Vignesh Prabhakar Mehul Bothra Inceptra BM DAREPRENEURS Tarannum Malhotra Datrimatrix Rhythm Sharma Ka- Ching Bizz Quiz Anusha V Kumar AMLAN Vyom Gupta Rahil wani Sammayikkya Peduri Abhiram Reddy Ajira Maanya Myadam Vignesh Prabhakar Anayah Achyuth V Rotti Shreya Prabhu Vivarthana Sanjana Prabhu Samuttita Consultics Peduri Abhiram Reddy Abhishek Nair Fintronix Ishaan Singh Chhabda MLZilla Vyom Gupta HIJACKED Ritika Garg PENNY WISE Swaroop Patra Guneet Kaur Aayushi Shah Anvita Belawal Aryan Sethi Sonal Patwary Yatharth Asopa Vignesh Prabhakar Harjas singh oberoi Pranav Ajay Kumar Varchas Pola Manavi Narayan Sonal Patwary Hemanth Agarwal Savera Grover Vedaanth M Nishit Shah Kamal ladhwani muskan gangwani Rahil Wani Mayank Jain Hemanth Agarwal 11 | P a g e
Confero INQUIZITIVE Nishit Shah THE BIG SHORT Achyuth V Rotti MAN WITH A PLAN Aradhya Deb UPSTART Savera Grover BULL RUN PITCH, PLEASE! Kushal Jain WAR OF WESTEROS Raj N Kothari OPSTIMUM Peduri Abhiram Reddy Divyesh Toshniwal Arth-Shastra HR Vyom Goyal Olympus Marketing Sneha Prithiani Srishti Arora Quiz Yatharth Asopa ED Tarannum Malhotra WM Anirudh N Kopparam BM Kamal Ladhwani Divyesh Toshniwal Freestyle trading Lakshya Grover Riya Malani 4(PUN)dred Metre Relay Aswin Balachandran Jaishini Sivaram Entrelympics Sayee Pawar Bhuvan Saxena Artistic Marketing vandita malhotra Ojas Chawla mansi bagri Anirudh N Kopparam Divyesh Toshniwal Lakshya Grover Aswin Balachandran Ahigith Chowdhary Nelluri Aswin Balachandran Riya Malani Vedaanth M Savera Grover Ishita Kumari Saboo Atul Puri Srishti Arora Aryan Sethi Rhea Devesh Desai Ria Agrawal Yatharth Asopa Sarang Sharma 12 | P a g e
Kaleido 110 metre hurdles Anvita Belawal Atharv SteepleCase Shlok Gandhi Pearl Kamra Discuss Throw Sanjana Prabhu So you think you can sell? Vidushi Jain Achyuth V Rotti Simon Says Shreya Prabhu Ahigith Chowdhary Nelluri Avant Garde Sanat Dayani Imperium Vaniya Mukherji Jessica Joby Chaitanya Ishita Kumari Saboo Devil's Advocate Srishti Arora Aryan Sethi Cicero Yatharth Asopa Pranav Ajay Kumar Ishita Kumari Saboo Varchas Pola Sanjana Prabhu Yatharth Asopa Aryan Sethi Ronak Dugar Achyuth V Rotti Pranav Ajay Kumar Atul Puri Jessica Joby Pranav Kumar Ahigith Chowdhary Nelluri Samir sapher Atharva Sahasrabuddhe Bhuvan Saxena Pranav Ajay Kumar Nikita Agrawal Vaniya Mukherji Krish Agarwal Harjas Singh Oberoi Nishit Shah Anoop Anil Kumar Atharve Gujar Palak Singh Ronak Dugar Tarannum Malhotra 13 | P a g e
Finopoly Navya Juneja Headhunter Lakshya Grover Vendition Vendetta Aswin Balachandran Meliorare Nishit Shah Combiz Sayee Pawar Jaishini Sivaram Rohan Reddy Thummalapalli Aditya Rao Adithya Gopal Srishti Arora Sanyam Jain Raj N Kothari Kushal Jain Riya Malani Sonal Patwary Sayee Pawar Aswin Balachandran Srishti Arora Jaishini Sivaram 14 | P a g e
TELESTO 2022 About Telesto is the Annual Flagship National Level Inter-Collegiate Fest organized by Christ University School of Business and Management Association, Bannerghatta Campus, exclusively for management students from various reputed institutions. This business event is structured to imitate the corporate environment and replicate real-world corporate crises to evaluate its participants' capabilities. The three days (2nd to 4th March) of rigorous tasks would be a test of endurance and wit to bring out the absolute best in each participant. Since its inception in 2017, Telesto has seen some smartest minds battle it out to emerge victoriously. With every passing year, the competition became more prominent and better. Theme The theme of Telesto 2022 refers to a Business Simulation game that enables individuals to experience the real corporate environment through an intricate, interactive, and accurate set of simulations. By immersing themselves in the real thing, participants will be able to assess their mettle in a host of competencies to learn the essence of cooperation with and codependence of their functional departments with the various other sections of an organization. To inculcate a realistic and nuanced view of the corporate structure with the help of business simulations, some rounds will be based on a shared corporate decision that aim to provide a deeper understanding of how every decision permeates through every layer of a company, or in this case, across all eight events that cover every department of the corporate system, enabling participants to be future business leaders striving for excellence. Chief Guest and Sponsors TELESTO 2022 was sponsored by two ventures: Leveraged Growth, a niche finance-based business consultancy firm, and eLearnMarkets, an online financial education provider. The Chief guest for the Inauguration Ceremony was Mr. Manish 15 | P a g e
Daga, Chief Financial Officer for Modenik, an Advent International Company. For the Valedictory, the chief guest was Mr. Sridhar Sitaraman, Senior Vice President and Sales Head at Reliance Retail, AJIO Business. Fest Events Tycoon Unleash inventive potential through fleshing out ideas spanning multiple dimensions and taking entire control of them. There is only one rule in the quest to be the Tycoon - One must believe that second place is not worth settling for. Participants per team: 1 Event Heads Name Class Abhignaa S. Jagirdar 6 BBAH C Khushi Bothra 6 BBAH B Pranav Ajay Kumar 4 BBAH C Anoop Anil Kumar 4 BBAH D Pooja Kona 2 BBA FIB A International Operations The world has become a complex web channelling products and services across the globe. These channels face breakdowns and shortages that demand managerial acumen to enable a smooth flow for undisturbed operations. Participants per team: 2 Event Heads Name Class Kartikeya Singh 6 FIB B Husain Kanchwala 6 FIB A Fida Kauser 4 FIB A Rhythm Mehta 4 FIB A Anna Sucharitha Dinesh 2 FIB B 16 | P a g e
Human Resources The essence of an organisation lies in its personnel’s willingness to contribute to its success. For all who are thirsty to prove their skills in managing personnel in an organisation and with the ability to power through any hurdles, Human resources are the way forward. Participants per team: 2 Event Heads Name Class Mayank Agarwala 6 BBAH B Nikhil Bajaj 6 BBAH B Patil Prajwal Nirmalkumar 6 BBAH C Sayee Pawar 4 BBAH A Prayag Manjunath 4 BBAH A Guneet Kaur 2 BBAH C Strategic Management The role of consultants is to empower the customer, not to make themselves indispensable. Aimed at enhancing your wisdom and do-gooder attitude in producing solid strategies to help out the government or public companies in times of crisis. Strike the perfect balance between public benefit and profitability. Participants per team: 2 Event Heads Name Class Aditya A Shah 6 BBAH A Ronak Dugar 4 BBAH D Mohit Makhija 4 BBAH B Peduri Abhiram Reddy 2 BBAH B 17 | P a g e
Marketing “Master the topic, the message, and the delivery” - Steve Jobs. It’s not about fulfilling their wants but creating them. Do you have what it takes to convince, control, and convert people’s opinions using your creativity? Participants per team: 2 Event Heads Name Class Aashlesha Holla 6 BBAH A Srivatsa Kumar 6 BBAH A Adithya Gopal 6 BBAH C Aryan Sethi 4 BBAH B Vidushi Jain 4 BBAH B Rhea Devesh Desai 4 BBAH D Shivin Suri 2 BBA FIB A Business Quiz Knowledge is power and Information is liberating. Put your grey matter to the test as you battle wits to emerge victorious in this gamified version of displaying your knowledge of the business world that surrounds us. Participants per team: 2 Event Heads Class Name Rhythm Jalan 6 BBAH D Siddhant Dudheria 6 BBAH C Achyuth V Rotti 4BBAH C Vinay Rajeev 4BBAH C Sanat Dayani 4BBAH D Vignesh Prabhakar 2BBAH D 18 | P a g e
Event Management An event is full of innovation, negotiation, and promptness. It requires participants to understand clients' needs and deliver the absolute best in the market. Designed to evaluate coordination, logistics, planning and execution skills and unleash your full potential. Participants per team: 2 Event Heads Name Class Sagar S Christopher 6 BBA T Edison Wesley Eugen 6 BBA T Tanisha Pokarna 4 BBAT Radhika Bajaj 4 BBAT Anna Rose PF 1 BBAT Wealth Management Beware of the little expense. A small leak will sink a great ship. Invest in the knowledge of contemporary trends in the economy and earn mastery in the art of creating financial reports to keep the ship afloat. Participants per team: 2 Event Heads Class Name 6 FIB A Hanu Jindal 6 FIB A Vaishali Hasija 6 FIB A Mayank Harish Binani 4 FIB B Savera Grover 4 BBA H B Vedaanth M 2 FIB A Harsh Bhagchandani 19 | P a g e
Participation Team Event Name Name Name Institution Avior Wealth Kushagra Jain Management Vibhu Sareen Christ (Deemed to Harsh Belde be) University, Tycoon Shivkumar Ram Natarajan Hosur Road Shuchay Belagur Business Quiz Meit Baya Pollux Manav Madhu International Aditya S Thacheril Operations Lekha Srinivasan Amulya Siva Buddharaju Human Ananya Upadhyayula Resources Rohan Tallam Shaik Ruhi Marketing Siddharth Nair Sneha Bhat Event Sushruth Tiruveedhula Management Khushi Mehta Dev Srisrimal Strategic Gautam Aggarwal Management P Sanskar Prusty Abhay Kumar Wealth Akash Tiwary Management Suhani Agrawal Reega Verma Tycoon Aryaman Chatterjee Priyanshi Sharma BQuiz Sanjana Mukund Disha J Prasad International Harshit Jain Operations Human Resources Marekting Event Management 20 | P a g e
Rogue Strategic Aryan Vega Management Kanishk Singla Manipal Castor Marketing Yash Holani University, Wealth Sidhak Singh Harsh Kumar MAHE Management Aarohi M BQuiz Siddarth A Devadiga Institute of Hotel Spica Anshul Purba Management, Marketing Ridhi Goel Bangalore Event Albin Binoy Clivisha Joswin Fernandes St. Xaviers Polaris Management Jatin Urs College HR B V Nikshep Ayush Goplani (Autonomous) Strategic Aakriti Sharma Management Shruti Shukla Yashesh J Nagda IO Pragadeesh Srinivasan Wealth Dhara Bhasin Management Priyansh Valechha Tycoon Rahul Choudhary BQuiz Akancha Kumari Anushika Shukla Marketing Abhishek Shankydhar Krishna Agarwal Wealth Management Hridam Baid Center for Bellatrix Tycoon Aryan Pandit Management BQuiz Harsh D Gandhi Studies, Jain Sahal Khan IO Chetan V 21 | P a g e
(Deemed to be) Shiv Bathija University Ananya Gupta Rohan Gore Banaras Hindu Merak HR Shresht Setty University (BHU) Mustafa Yusuf Marketing Kiran Kumar K Lakshay Dungarwal WM Rit Patel Ankush Bhandari EM Khushi Bhandari Anusha Harish SM Kunal Kishore Tycoon Shubhi Rai Human Akanksha Singh Parihar Resources Rajagiri College Zosma BQuiz Yeldho Shem Mathew of Social Sciences Sirius Wealth Anuj Jain Bhavans Management Yash Jajodia Vivekananda College St. Joseph's Regulus Tycoon Varun Peres College of Antonio P Garcia Commerce BQuiz Adithya Sajeev Uday Shashidhar Human Sherina Samtani Resources Durrah Siraj Anushka Doshi Marketing Tony Benny Jeevan R Wealth S Jitesh Reddy Management Samana Katti Aditya Rajesh Event Keshav Dokania Management Strategic Management 22 | P a g e
International Neel Mehta Operations Mohit Shivakumar Garden City Acrux Tycoon Nabaneet Ray Chaudhuri University Jyoti Nivas Capella Marketing Yadavalli Akshaya Varma College Hustler Saroj I Event Anika Singh Autonomous Management Hana Sainul Abid Jesintha Sagay Mary L St. Philomena's Aria Event Sneha Shree R College, Mysore Management DIVIN TB Syed Yousuf Everly Marketing Benita Joice B Vinutha Shree S M S Ramaiah Event Hajira Firdose University Management Umme kulsum International Sandramol CD Rowan Operations Aparna K Nambiar Ritu Purvey Havoc Human Sakshi Singh Quantum Resources Adithya S Archith Event Amaan Ahmed Mirza Management Y Harshaveena P V VIVEKA SHARMA Strategic Aditi Gupta Management Md. Fazalulla Prajwal GP Marketing Harshitha MS Tejaswini DA Event Anurag Maney Management Afonso Joshua Marketing Event Management Event Management 23 | P a g e
Magneto Event Shaik Noor Management Samarth V SRM Institute of Phoenix Abishek SJ Hotel Zander Strategic Management Ajay B Management St. Joseph's Tycoon Hawwa misbah College, Devagiri Proceedings Inauguration The Inauguration Ceremony started with a welcome address by the emcees, Yash Shinde and Awena Liju, who then proceeded to introduce the Christ University School of Business and Management Association (CUSBMA). There was then an inspiring address by CUSBMA coordinator Dr. Shivi Khanna. This was followed by a promotional video for TELESTO 2022, followed up by an introduction to the fest. The sponsors of the fest were then introduced, following which the theme and the event descriptions of the event were explained to the audience. An invigorating speech was then given by the department’s HOD, Dr. Joby Thomas, which was followed by an introduction to and an address by Mr. Manish Daga, the chief guest for the morning. Last, but not least, CUSBMA Student Representative Vaishnavi Vedantam addressed the gathering. To conclude the ceremony, there was an exciting dance performance by the Street Bhangra Crew, proceeded by a set of thought- provoking theatrical performances by Orpheus Productions and The Centre for Social Action’s Drishti. The event then concluded with a sign off from the emcees. Valedictory The Valedictory Ceremony started with the streaming of TELESTO 2022’s Flagship event – Business Tycoon (Final Round) and thereafter, live performances by bands such as Brakefast and Parindey. It was followed by the TELESTO trailer which was played and a speech was given summarizing the events that took place in the last 3 days. Dr Jyoti Kumar, Dean, Christ University, BGR Campus, gave a speech on the Business Fest culture and its importance in the lives of students. Thereafter, Dr Kushagra Mishra, 24 | P a g e
Association Co-ordinator, CUSBMA, further elaborated on the teamwork and hard work put in by the core committee, event heads and the organising committee to successfully host the fest for 3 straight days. An invigorating speech was given by the Chief Guest Mr. Sridhar Sitaraman, on the dynamic business environment and employee age-gaps in the corporate world. Further, the Event heads of the various events declared the winners for both TELESTO 2022 and 11th Hour- 2022. Thereafter, the TELESTO After-Movie was played to highlight the efforts of the entire CUSBMA team to host TELESTO 2022. Finally, the vote of thanks was given by the Student Representative of CUSBMA, Ishan Rajgrihar. 25 | P a g e
Telesto 2022 Winners Event Place Name Institution Winner Varun Peres St. Joseph’s College of Commerce Tycoon First Runner-up Aryan Pandit Centre for Management Studies, Jain University Second Runner- Priyansh Manipal Academy of Higher up Valecha Education Winner Meit Baya Christ (Deemed to be) Manav Madhu University International First Runner-up Chetan V Centre for Management Operations Shiv Bhathija Studies, Jain University Second Runner- Neel Mehta up Mohit St. Joseph’s College of Shivakumar Commerce Winner Uday Shashidhar St. Joseph’s College of Sherina Samtani Commerce Human Ananya Gupta Centre for Management First Runner-up Studies, Jain University Rohan Gore Resources Lekha Second Runner- Srinivasan Christ (Deemed to be) up Adithya S. University Winner Thacheril St. Joseph’s College of Aditya Rajesh Commerce Keshav Dokania Strategic First Runner-up Anusha Harish Centre for Management Management Khushi Bhandari Studies, Jain University Second Runner- Aakriti Sharma Manipal Academy of Higher up Ayush Goplani Education Marketing Winner Amulya Christ (Deemed to be) Buddharaju University 26 | P a g e
Ananya First Runner-up Upadhyayula St. Joseph’s College of Anushka Doshi Commerce Durrah Siraj Second Runner- Aryaman Christ (Deemed to be) Chatterjee up University Priyansh Sharma Winner Yeldho Rajagiri College of Social Mathew Shem Sciences (Autonomous) Business Shivkumar Quiz Christ (Deemed to be) First Runner-up Natrajan University Shuchay Belagur Second Runner- Harsh D. Gandhi Centre for Management up Sahal Gandhi Studies, Jain University Winner Akush Bhandari Centre for Management Rit Patel Studies, Jain University Event First Runner-up Rohan Tallam Christ (Deemed to be) University Management Shaik Ruhi Second Runner- Disha J. Prasad Christ (Deemed to be) up Aanal Doshi University Tony Benny St. Joseph’s College of Winner Jeevan R. Commerce Wealth Sushruth Management Tiruveedhula Christ (Deemed to be) Khushi Mehta University First Runner-up 27 | P a g e
Alta Vista Alta Vista is a Flagship Annual National Inter-Collegiate Inter-Disciplinary Fest organized by the Christ University School of Business and Management Association, BGR Campus, Bangalore. The fest took place on November 18th & 19th, 2021. The Two-Day Extravaganza witnessed the coalescence of the finest exponents of critical and creative understanding committees and students compete in a series of virtual events to emerge victoriously. ''Chaos Theory'', the theme of Alta Vista 2021, states that within the apparent randomness of complex, chaotic systems, there are underlying patterns, interconnectedness, constant feedback loops, repetition, self-similarity, fractals, and self-organization. This academic year, the Student Representative of CUSBMA with respect to the Tourism cluster is Sreehari K B, a final year student. Participation Participating Colleges - MCC, Jyoti Nivas, Kristu Jayanti College, St.claret college, T JOHN, St. Joseph College of Commerce, Amity University Jamia Millia Islamia. Events Travel Tale Teller This event challenges your tenacity, making you put on your creative thinking hats, helping you inspire your words to life, and telling your travel tales in a way that makes a difference. This event aims to establish and manifest the art and the very importance of blogging that can make a difference. With Travel Tale Teller, the participants will be able to unleash their creative ideas and make others relive their experiences through the words they pen down. Through this event, they will get the opportunity to better understand the world of travel writing and blogging and be familiarised with the industry trends and structure. 28 | P a g e
Event Heads Results Judges Aditya Kumar Chaarvi Winners Ananya Siji Varghese Vakde and Srija Dutta Singh (5BBAT) 1st Runners Up Shruthi Aarushi Sharma M.B. And Misba Amy Jugran (3BBAT) Khanun Shambhavi Singh 2nd Runners Up (1BBAT) Anabelle Mirzi D.B. Bautista and Maria Patricia Consunji Kotler’s Quotient This is an event that will rack your brain to find creative ways to reinvent the travel industry. Destination marketing is a managerial process, demand-driven research, advertising, and communication activity focusing on potential consumers. In the tourism sector, consistency and innovation are the factors that pave the way to achieving greatness and attracting tourists. Understanding better the tasks, unique strategies, and different ideas in marketing and tourism will help you ace the Destination Marketing Event. Event Heads Results Judges Yash Maheshwari Sai Winners Mr. Vansh Aditi and Shraddha Harshita (5BBAT) 1st Runners Up Nancy Bramhanand Reddy Ekta Dembla (3BBAT) and Hemanth 2nd Runners Up Tanvi Maheshwari and Neha Tata (1BBAT) Kaviya and Nitya Shalini Nair 29 | P a g e
Extasis This is the Ultimate Best Manager Event wherein the participants will be given an emotional situation/problem which they have to solve. It requires the participants' presence of mind, decision-making skills, and problem-solving skills to win this Competition. To develop and teach the skills of leadership, team management, and communication, this event is meant to propel the students to present themselves in the best possible way and utilize available resources effectively. Event Heads Results Judges Vanshika Jain Sarthak Winners Sanjana Miss Sankhya Gupta (5BBAT) Vardandani Janvi Kunku (3BBAT) 1st Runners Up Ms Meghna Pratham 2nd Runners Up Sagar Mr . Nayan and Mr. Shetty Vansh Global Guide Global Guide will put your knowledge, creativity, and skills to the test. With the increasing number of tourist attractions and places around the globe, it becomes imperative to have correct and complete knowledge about the same. A perfect itinerary does the job for travelers. The event aims committees to map out every aspect of a journey in great detail so that things fall into place, no time is wasted, and no critical factor, committees is left out embarking on one’s professional career. Event Heads Results Judges Edison Wesley Eugene Winners Stuti M Jain Ashok Jugran Mitali Tiwari (5BBAT) and Tanya S Sandeep Somayaji Tanisha 1st Runners Up Ronak Pokarna(3BBAT) Surana and Rahul Ostwal 30 | P a g e
Harshitha (1BBAT) 2nd Runners Up Arjun Mrs. Vanitha Isabella Ramsubramanian and and Parikshit Mir Ahmed Chikte Creatix An event management round, through which we provide you with various tasks and situations for which your innovation, negotiation and imagination will be tested to their full potential. Prepare yourself to hone your event management skills, be the best in the market and the clients’ favorites. Coordination, logistics, designing, finding venues, and finding the right target audience are common event management personnel skills but do you have what it takes to do more than this! Event Heads Results Judges Sagar, S Aishwarya Winners Abhya Mistay Rohan and Aafreen (5BBAT) 1st Runners Up Pooja Dandey Radhika (3BBAT) Sandhya and Shreya 2nd Runners Up Bhanu Teja and Anna (1BBAT) Medam Yaswanth and Krishna Prasad Imad 31 | P a g e
Internal Fests NOVICE 2021 Novice 2021 was a 6-day long intra-collegiate business festival exclusively for 2nd year students across all business and management undergraduate courses offered by our campus. It was designed to emulate the corporate environment and to recreate real-time business scenarios, to test the participants' capabilities and find the best amongst them. The rounds were structured to be gruelling and put a lot of pressure on the students to come up with innovative ideas. Participating students were able to master research skills, presentation skills, creativity, time management and gain exposure into the world of fests. A total of 9 exhilarating events were conducted during Novice 2021 including – Best Manager, Business Quiz, Corporate Strategy, Entrepreneurship Development, Human Resources, Marketing, Public Relations, Service Management and Wealth Management. NOVICE 2021 saw 220+ interested participants. Each event had an average of 16 teams with 18+ rounds over the course of 6 days. THEME: Belvedere The theme of NOVICE 2021 was inspired by Escher’s Belvedere building, aiming to embark upon the participants’ journey as a business fester. The progress of the 6-day long fest built the required calibre for strong candidates. Only the best out of the best came out victorious and got to experience the beautiful view atop this building EVENTS Best Manager Best Manager is the ultimate business event, always the last to be announced, the most anticipated & for good reason. Comprising all events rolled into one, Best Manager tested the competence of students in Corporate Strategy, Human Resources, Marketing, Entrepreneurship and Public Relations. The ability to deliver an outstanding presentation, prepare a beautiful report & do creative effortlessly is your takeaway. 32 | P a g e
Corporate Strategy These companies aren’t built on mere speculations and conjecture but on solid strategies. While many might survive the rigours of today’s business world, only the true strategists are able to establish and lead in the market. This is what corporate strategists do, making successful mergers, smart acquisitions, accurate advisory, perfect management and irreversible profits. Entrepreneurship Development Entrepreneurs not only think out of the box but are also equipped with the power to tackle any hindrances. One cannot make money, without working smartly. This event inculcated these very skills in its participants, making it one of the most challenging yet rewarding events of the fest. This event extensively tests and develops a participant’s capability to survive in a market. It allows them to broaden their horizons of innovation and creativity. Marketing Master the topic, the message, and the delivery! This is an event that questions the capability of the participant to convince, control and convert people’s opinions using creativity. Wealth Management This event enhances the knowledge about the recent trend in the economy and mastery of the art of creating financial reports. This event expects to come out of a financial dilemma and suggest the best way possible. Step into the shoes of a wealth manager and forge your way through financial crises, emerge as a champion in the markets, and most importantly prove your worth. Public Relations Advertising is saying that you are good, Public Relations is getting someone else to say that you are good. PR is the event for those who can overcome tragedy and manipulate outcomes. It is the planned persuasion of people to behave in ways that further their objectives. 33 | P a g e
Human Resources The essence of an organization lies in their personnel’s willingness to contribute to its success. This is an event for all of you who are thirsty to prove your skills in managing personnel in an organization and with the ability to power through any hurdles, Human Resources is the way forward. Business Quiz It puts the participant’s grey matter to the test as they battle wits to emerge victorious by showcasing their knowledge of the business world that surrounds us. From topics that range from famous personalities to obscure facts, Business Quiz tested them. Service Management Customer perception is your reality where Service defines the customer experience. Get ready to don your managerial suit and compete in the ultimate exposure of the service industry set up through Service Management. The event will not just test your managerial skills, but also make you put your PR, business strategy and crisis management skills into use. 34 | P a g e
INFERNO 2021 Inferno 2021 is the Annual Business Fest hosted by the Christ University School of Business and Management Association (CUSBMA) primarily for the students of the first and second years of Christ University in order to enhance their business acumen and bring out their business skills forward. Inferno 2021 was conducted in a hybrid manner (both online and offline) from 8th November 2021 to 11th November 2021. Inferno 2021 provides the participants with a platform to showcase their innate potential and business skills that is prerequisite to success in the corporate world. It tests the analytical skills and decision-making powers of the participants by putting them under real-time business conditions and crises through a diverse range of events in the field of Finance, Marketing, Entrepreneurship, Human Resources, etc. This year INFERNO 2021 had 260 plus participants divided across 7 events. On average, every event had 15 teams and 18 rounds. THEME: Inception of Dharma The theme for Inferno 2021 was ‘Inception of Dharma’ derived from the Bhagavad Gita, which means ‘to find one’s duty. Inferno aims to provide a real-time corporate world simulation to the participants so that they can find their path to success in the field they are interested in. The theme has a strong connection with Inferno because it encourages the participants to establish a clear aim of the field they want to be placed in the future through critical thinking and solving challenges in Marketing, Finance, Human Resources or Management. The theme closely links with the objective of hosting Inferno and encourages participants to find the starting point of their journey in the corporate world. EVENTS Tycoon Tycoon is the ultimate business event, always the last to be announced, the most anticipated & for good reason. Comprising of all events rolled into one, Tycoon tested the competence of students in Corporate Strategy, Human Resources, Marketing, Entrepreneurship and Public 35 | P a g e
Relations. The ability to deliver an outstanding presentation, prepare a beautiful report & do creative effortlessly is your takeaway. Entrepreneurship Development Entrepreneurs not only think out of the box but are also equipped with the power to tackle any hindrances. One cannot make money, without working smartly. This event inculcated these very skills in its participants, making it one of the most challenging yet rewarding events of the fest. This event extensively tests and develops a participant’s capability to survive in a market. It allows them to broaden their horizons of innovation and creativity. Marketing Master the topic, the message, and the delivery! This is an event that questions the capability of the participant to convince, control and convert people’s opinions using creativity. Wealth Management This event enhances the knowledge about the recent trend in the economy and mastery of the art of creating financial reports. This event expects to come out of a financial dilemma and suggest the best way possible. Step into the shoes of a wealth manager and forge your way through financial crises, emerge as a champion in the markets, and most importantly prove your worth. Public Relations Advertising is saying that you are good, Public Relations is getting someone else to say that you are good. PR is the event for those who can overcome tragedy and manipulate outcomes. It is the planned persuasion of people to behave in ways that further their objectives. 36 | P a g e
Human Resources The essence of an organization lies in its personnel’s willingness to contribute to its success. This is an event for all of you who are thirsty to prove your skills in managing personnel in an organization and with the ability to power through any hurdles, Human Resources is the way forward. Business Quiz It puts the participant’s grey matter to the test as they battle wits to emerge victorious by showcasing their knowledge of the business world that surrounds us. From topics that range from famous personalities to obscure facts, Business Quiz tested them. 37 | P a g e
TELESTO – The 11th Hour THE 11th HOUR is an intra-collegiate fest that was conducted only for the first and second years, open to undergraduate management students of the BGR campus only, organized by Christ University School of Business and Management Association (CUSBMA). The fest was held from 2nd to 4th March on campus that included meticulous assignments and tasks and witnessed some brightest minds competing with each other to bring the best out of themselves and grab the victory. THE 11th HOUR was the first offline in-house fest conducted for 1st and 2nd years UG students from business cluster and the fest was structured to imitate the corporate environment and replicate real-world corporate crises to evaluate its participant’s capabilities. The rigorous tasks were a test of endurance and wit to bring out the absolute best in each participant. The fest was filled with fierce competition amongst a plethora of participants across a wide range of astounding events. 38 | P a g e
Committee Workings Ayush Dawar Rashi Sanghal Core Committee Smritha Raghuraman Working Committee Anushka Raje Tomar Harshita Chopra Aman Arora Mansi Bagri Anamika Rai Anirudh Kopparam Prateek Baheti Ishika Parasramka Event Heads and Faculty In-Charge Event Event Heads Event Faculty In-Charge Dr. Lakshmy Priya Varchas Pola Dr Neetha Dr Manikandan Tycoon Mehul Bothra Janvi Kunku Dr. Senthil Murugan P Dr. Aarthy C Pranav Muralikrishna Dr Bidisha Sarkar Dr. Fezeena Khadir Shreya Pradeep Prabhu Dr Malmurugan Devanathan Dr Sunita Kumar International Paarth Sareen Dr. Sumathi A Operations Krish Agarwal Prof. Niranjan LR Dr John Paul Harshal Dighole Marketing Anvita Belawal Yatharth Asopa Simran Agrawal Rishika Palriwal Human Resources Ritika Garg 39 | P a g e
Strategic Udbhav Tandon Dr Shrinivas Management Samriddhi Modi Dr Ajai Krishnan Dimple Dixit Dr Mallika Sankar Business Quiz Aditya Jain Prof. Gowri Shankar Meghna Sayko Dr Saravanan V Wealth Ojas Chawla Dr Vertika Verma Management Arihant Betala Aviral Khandelwal Dr. Muthu Gopala Krishnan Hardik kasliwal Dr. Mary Metilda Sneha Vinay Prithiani Prof. Shabarisha Events Tycoon Tycoon is an influential event which is a complete summation of all the managerial skills that completes a manager. A package of skills and qualities comprising of HR, Marketing, PR, strategic management. It boosts the inner skills of the participants to analyze and solve problemsin minute space and error conditions. Participants are kept in an ice box situation like situation and develop possible solutions to overcome grave issues arises in every sector of an organization. Participants had to work on time management, crisis setting, bridge gap filing while performing rounds, managing Best out the waste, developing strategies to cover up crisis and develop ideas with limited resources and presenting with apt manner of professionalism andcost settlement. Magnate like situations boosts participants in areas like decision making, strategic planning, differential spacing, absolute error filing and many action plans to make the organization survivein the long run. Participants have their key take away as developing confidence amidst situations,coping up with patience and lying a close analysis and taking relative actions, keeping up with consolidation and deliverables and knowing the absolute KRA while working on the given task. 40 | P a g e
Winner Hrithika Nair 2023263 Monish Saraf 2123523 1st Runner- up Deepali Kiran 2123552 2nd Runner- up International Operations The world has become a complex web channeling products and services across the globe. These channels face breakdowns and shortages that demand managerial acumen to enable a smooth flow for undisturbed operations. But, International Operations is not just about Supply Chain Management anymore. It is constantly evolving and expanding its scope. International Operations in the 11th Hour 2022 was an event that consistent of 8 distinct rounds that tested the participants’ Crisis Management, Public Relation Management, 41 | P a g e
Marketing Management, International Relation Management, Supply Chain Management, Hostile Takeover defense, and even Entrepreneurship skills. Winner Mohammad 2023625 Amaan 1st Runner-up 2123149 2nd Runners-up Anoushka Masturlal 2123550 Ananya Sarin 2023530 2123531 Manav adhia Rohit Goyal Marketing At its most basic level, marketing seeks to match a company's products and services to customers who want access to those products. Matching products to customers ultimately ensure profitability. Product, price, place, and promotion are the Four Ps of marketing. The Four Ps collectively make up the essential mix a company needs to market a product or service. In the Marketing fest of ‘11th Hour’, the 22 participant teams were challenged with 8 engrossing rounds that ranged from them giving detailed reports of their most creative marketing ideas, innovative pitches during on-spotters & captivating presentations. The tasks allowed the participants to explore the different types of marketing be it ambush marketing, guerrilla marketing, experiential marketing, millennial marketing, content marketing and healthcare services marketing which is a rather untouched sector to be marketed upon. 42 | P a g e
Above all, the participants were made to immerse in intense research & broaden their knowledge in the different aspects of marketing such as STP analysis, SWOT analysis, technological innovation model, CBBE model, out-of-home marketing strategies & definitely work in their creativity to procreate unconventional marketing strategies. Winner Manavi 2123059 Runner-up Narayan Sanya Dawra 2123166 2123273 Sanjana Basu Human Resources Human Resource management tests the strategic approach of individuals with respect to the efficient management of the most precious asset of any organization that is their employees. The participants were experimenting their existing skill sets to come up with creative solutions for the given tasks. Our tasks were divided into three different types, long cases involving brainstorming and strategic outlook, presentation tasks needing time management skills and creativity and lastly on spotters testing their spontaneity and coordination. HR was a team event, with two members in each team. This helped in imparting team building skills in the participants. 43 | P a g e
HR solutions can be highly subjective; therefore, we designed the tasks in such a way that we could bring our judgement to five basic pointers. Each task had five criteria on which judges scored the teams. These criteria were decided based on the corporate culture expectations and acceptance. Winners Neha Sanwal 2123163 1st Runner-up Swaroop Patra 2123249 2123082 2nd Runners-up Amarnath Strategic Management Menon 2123537 2123262 Parth Kandhari Aditi Gupta Strategic management is all about identifying and describing the strategies that managers may use to improve their organization's performance and gain a competitive edge or plan to come out of problems an organization faces. The manager must thoroughly understand and analyze the overall and competitive organizational environment to make the best judgments. They should maximize strengths, eliminate organizational weaknesses, take advantage of opportunities presented by the business environment, and avoid ignoring risks. 44 | P a g e
Therefore, catering to these organizational difficulties and challenges, the Strategic Management event puts participants in a decision-making position simulating the job of actual managers and top executives and finding out the best solution for the challenge brought in front of them. One of the significant learnings from this event is understanding various functional areas in an organization by not forgetting the ultimate goals and vision of a company. This event forces participants to think hard at times of crisis and therefore enhances participants' critical thinking and crisis management. Winners Mohit 2023393 1st Runners-up Aditya Nallola 2123327 2nd Runners-up Niyant agrawal 2023026 Kamal Ladhwani 2123120 2123513 Divyesh Toshniwal 2113063 Sanskriti singh Business Quiz Business quiz is a mind sport or game where participants are asked questions related to business world and checks their knowledge on various fields or secotors of business. Participants are tested on their memory, knowledge and other parameters. There are various rounds which are conducted such as logo quiz, element round, 2+1, Dry round and various other rounds. This event is an excited one filled with spontaneity and suspense. 45 | P a g e
The participants were first time quizzers and they learnt about new rounds of business quiz. They learned about new things in the business world and also on how to take calculated risks to win the game. They also learned of how a quiz takes place and various things to keep in mind during the quiz. Winners Nischay Dogra 2023130 1st Runners-up Arav Jain 2123605 2nd Runners-up 2023207 Aditya Bhatt 2123567 Priyansh lakhani 2123517 2123528 Ishan Chandna Purvang Selani 46 | P a g e
Wealth Management Wealth Management as an event consists of a variety of rounds ranging from Portfolio Management, to financial planning, to Cost Constructions, Debt Revivals much more. The essence of wealth management lies in teaching participants how to make the best out of money, every single time. Whether it be allocating funds to the most efficient investment avenues possible, or minimizing costs and enabling an organization to make the most out of its resources. From estimation of costs, to minimizing them, to portfolio creation and management, to devising strategies that will generate the most return on investment, be it from the stock market, commodities, or real estate, participants had to learn how to balance it all. Participants stated that the event, although rigorous, helped them estimate their position in the game. It gave them a taste of how a job or career in the field of wealth management would play out for them, stimulated by various kinds of rounds; namely hourly tasks, stress rounds, overnighters, a merger and acquisition round, and much more. The event was planned out in such a manner that not only would it help participants determine whether the field was a suitable prospect to undertake in the future, but if so, what their niche within the field could be. Winners Jayaganesh Jangam 2023382 1st Runner-up Devansh Mittal 21233110 2nd Runners-up Sagar Suresh 2123339 Samay Patel 2023037 Benika Takkar 2123652 47 | P a g e
Event Management The 11th hour consisted of various events, one of the events was “Event Management”. Event Management requires the participants, the event managers, to undergo negotiations, come up with plans to conduct the events smoothly and always find a way to devise ways to handle the risks and at the same time keep their stakeholders satisfied with the service. The rounds were constructed in a manner that would give an in-depth knowledge of how customer-oriented services work and expect the students to use their creativity towards arriving at a solution. Participants were tested on various skills such as coordination, logistics, planning, execution, negotiation and creativity. As per the takeaways, this event teaches you the importance of team work as the participants were in a team of 2 members, understand how important it is to fulfil the requirements of the clients, learn how to be prepared with any risks and come up with viable solutions and realize that as workers, they are a brand in themselves such that the kind of image depicted determines their market standing due to which forming a good image is of utmost importance. Winners Athul S S 2123509 2123573 1st Runners-up Srishti Bhandary 2013040 Atluri Kalpana 2nd Runners- 2123268 up Devi 2123263 Poorna Goyanka 2123164 Khyati Prachi rathi 48 | P a g e
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