Common Digital Marketing Terms That You Should Know

Common Digital Marketing Terms That You Should Know Currently, one of the most rising industries is the digital marketing field. Nowadays, every youngster aspires to be a digital marketer because it only requires a computer or a laptop, a good internet connection, and many skills. There are a lot of the best online digital marketing courses that you enrol on. However, there are some common terms in the digital marketing arena, which will help you execute work well if you know from beforehand. Here are some common digital marketing terms which you will learn better in digital marketingonline training: 1. Conversion rate The number of people or potential target market who takes action from being aware of your product or service to buy finally, when represented in percentage, is known as conversion rate. This will help you understand how much you can promote your business and popularise it. Hence, this is a vital part of digital marketing as it takes a lot of effort to push a customer to the next step. Therefore, as a digital marketer, you need to know to contextualise the conversion rate. 2. Push marketing When you curate a message and spread it amongst your potential target audience, it is known as push marketing. Some of the examples of push marketing are sending promotional emails, messages, etc.

3. Pull marketing Also known as inbound marketing, the main objective behind pull marketing is to ‘pull’ customers towards your brand. Pull marketing will help you to draw the attention of customers towards your products or services. Some of the examples of pull marketing are social media marketing and search engine optimisation. 4. Customer acquisition Digital marketing is mainly dependent on customer retention and acquisition. Therefore, all the activities in sales and marketing that you do to acquire a customer are called customer acquisition. 5. Customer acquisition cost (CAC) Once you perform the customer acquisition, you will get an idea about the cost involved in every customer. The customer acquisition cost or CAC is calculated using the following formula: CAC = sales and marketing expenses + the total number of customers When joined with customer lifetime value, CAC can tell you a lot about your potential customers and the profitability that you can enjoy from your business model. 6. Customer lifetime value (CLV) The revenue that a customer generates from your business is the customer lifetime value. Although there are various ways to calculate customer lifetime value, the simplest one is as follows: CLV = average purchase amount x frequency of purchases x customer lifespan 7. Search engine optimisation One of the most common digital marketing terms is search engine optimisation. To put it simply, the process by which the quality and amount of traffic in your website can be increased from unpaid searches is known as search engine optimisation or SEO Conclusion Now that you know these seven simple digital marketing terms, it will help you in the long run. However, these are just the tip of the iceberg. To learn more, join a professional digital marketing course.