e-Magazine

Editor’s NoteLet’s open up by offering all of you the gratitude of the team at theCentaurus mall. I am thrilled to announce the first issue of the Centauruse-Magazine. We started this edition to project and highlight every aspect ofactivity being done. Your comments, your vibes, your constant appreciationand your desires serve as immense supportive factors which enabled usto publish this current issue. This issue consists of various segmentsencompassing galaxy of events being organized in the mall and projectsbeing undertaken by PGCL.In this issue, we have for you is an interview section where top managementspeak their remarkable achievements out. For those who seek the world ofluxury and fashion, there’s a fulfilling section on brands/fashion as well.For getting insight into the projects being undertaken, we dedicate oneportion to our project team which speaks of their professional commitmentand love with their work.We thank you all to have onboard and stay tuned for all updates. Zaheema Iqbal Editor CENTAURUS E - MAG NOV-DEC 2016

Table of Contents ................................................................................................................................................................. Chairman’s Note 1 President’s Message 2 Interview 3 ............................... Brands/Activation 4 Events 5 .................................................................................................... President’s Engagements 6 ................................... Interview with the tenant of Centaurus 7 Projects 8 ............................. Movenpick Hotel 9 .................................................................................................... Activities 10 ................................................................................................................................... Article 11 Editor’s Pick 12 ............................. Black Friday 13 CENTAURUS E - MAG NOV-DEC 2016

1 It gives me an enormous pleasure to extend heartfelt greetings to the readers of the first issue of The Centaurus e-Magazine.The Centaurus was established Chairman’swith a vision to make the Noteshopping experience as friendlyas possible and to assist ourcustomers in every aspect andthis magazine only adds to thevision.I would like to appreciate thehard work done by the magazineteam to bring this issue to life.The long hours they have put inshow in the brilliance of the finalissue. I am glad with the team’swork and I hope they are ableto turn the Centaurus magazineinto a regular feature.I hope you enjoy this issue!CENTAURUS E - MAG NOV-DEC 2016

2President’s At Centaurus we have alwaysMessage had the vision to make shopping a pleasant experience for both families and young people. So I am delighted to announce that we now have our very own Centaurus e-Magazine. This magazine will include all updates on all our affiliated brands, latest happenings at the mall, and a peak into our forthcoming projects. Our brilliant magazine team has left no stone unturned in compiling this issue and kept us informed about all the activities at Centaurus. I wish goodluck to the team and hope the magazine would be a success!CENTAURUS E - MAG NOV-DEC 2016

Interview Sardar Yasir Ilyas Khan3 Senior Vice President1. Tell us briefly about yourself? associations across the globe.I would consider myself to be an articulateand result oriented individual, who is 2.Can you explain as how the project ofcapable and willing to work with people Centaurus was conceived?from various walks of life in order to The concept of The Centaurus was derivedachieve mutual goals. I have spent most from its iconic location, situated in the heartof my life abroad having completed my of the capital this project deserved to beschooling from the American Dhahran the best and stand out from the rest. TheAcademy in Saudi Arabia, BBA from the auctioned plot was the most expensive plotAmerican University in Dubai with honors ever sold in the history of Pakistan, and weand then finally completing my MBA from did not want the benchmark to end there.Kingston University in London with a The project brief was given to one of thecommendation. I personally believe that top Architecture firms in the world Atkins,my international exposure which was which consisted of key words such ascomplemented by working and growing “iconic, one stop destination, world class,amongst 188 different nationalities has international standards, structurally sound,allowed me establish sound knowledge of centrally integrated”. The vision was tointernational cultures and societies whilst develop a project which would consist ofestablishing a vast network of business all key components including residential,CENTAURUS E - MAG NOV-DEC 2016

Interviewretail, corporate and hospitality. This instability, we were determined to deliveringwas indeed a challenge for the designers this project to the nation in line with ouras well as the contractors which again commitment. As patriots we truly believe that 4were one of the largest in the world our people deserve the best shopping malls,China State Construction, but where the best residences, the best hotels, the bestthere’s a will there’s always a way. hospitals and the best schools. These areWe were committed to delivering this the basic fundamentals and necessities thatunique project and by the grace of The the public of any sovereign nation deservesAll Mighty the project is in front of the to have. Therefore our journey does not endnation as a reality, having set a new here and moving forward we are currentlybenchmark of a world class destination. busy developing one of the largest and most state of the art 5 star deluxe hotels3. Can you throw some light on a journey within the country. This hotel will be uniquefor realizing such a “The Centaurus has pioneered the in every aspect andmagnanimous project will be operated by theand your future plans? concept of contemporary modern, world renowned SwissIt has been a tough luxurious master-planned community brand Movenpick whojourney and feels more that integrates residential amenities are currently operatinglike a roller coaster ride, more than 90 fiveyet here we are today. with a world class shopping mall, star properties acrossOne of the biggest a 5 Star Deluxe hotel, and various the globe. In additionchallenges that a project entertainment facilities, to bring a to this we have alsoof this magnitude faces established a newin Pakistan is the world class lifestyle to Pakistan.” project division whichlack of infrastructure will be launching one ofand support from the best urban plannedthe Government as well as the local housing developments within close proximityadministration. This project was designed to Islamabad and the new Internationalwith a vision to become the landmark of Airport. It will be a unique project whichPakistan, especially for the Capital which will offer the original Islamabad lifestyle,would attract not just people from around surrounded by lush and natural gardens.Pakistan but from around the Globe. We The finest luxury which will exude an oasiscome across customers on a regular basis like setting for people looking for the finerwho complement the project by saying things in life. The project has been designedthat they finally have something to do in for people who wish to develop magnificentIslamabad, or government agencies who private homes, with botanic and floweringfeel proud of bringing foreign delegations gardens set in an oasis like landscapedon a regular basis and showing them our paradise. Taj Residencia is much more thanproject to reaffirm the fact that our country is just an address, it incorporates communityalso moving towards progression. Therefore living into a utopian atmosphere of imposingdespite the challenges, political and economic substance surrounded by water features, CENTAURUS E - MAG NOV-DEC 2016

Interview community living into a utopian atmosphere movies at the 5 screen cinemas with digital of imposing substance surrounded by water 3D and DTS surround sound system, and can features, retail centers, entertainment facilities, also enjoy the scrumptious and mouthwatering5 hospitals, schools, universities, mosques which delicacies at the food court with cuisines from are all designed to fulfill our customers desires. all over the world.4. What is your vision about the Centaurus? 5. Your personal input as to how the mall shouldThe Centaurus has been designed to be a function?lifestyle destination offering a class above the The mall is a public place but it has to berest, complimented by a retail haven offering managed like a 5 star hotel, our managementthe best in shopping, entertainment and leisure believes that we have 3 bosses which ourunlike anything else in the region. The Centaurus employees are accountable to. Firstly therepresents the Platinum standard in architecture customers, secondly the tenants and thirdly theand design which is unrivalled by any other landlord. The mall has to maintain a fine balanceproject of its kind in Pakistan. The Centaurus is in offering the best brand segmentation, producta mixed use real estate development in the most variety in terms of price and variety in addition“We have grown from strength to to providing a pleasant ambience suitable forstrength since the inauguration of every type of customer. A mall must ensure that the tenants are operating under the internationalThe Centaurus and this was based on mall guidelines which we have given them whichour vision to ensure the growth of our includes the upkeep of their own stores, product display, lighting, air-conditioning, fire fightingemployees along the way” standards, international standard fitouts, staff uniforms, training and the overall cleanlinessprime location of Islamabad, which has rapidly within the outlets. The mall management alsotaken its shape to become one of the most has to ensure that our own employees aredesirable addresses in Pakistan. The Centaurus looked after and kept satisfied with the levelhas pioneered the concept of contemporary of services being offered to them. Humanmodern, luxurious master-planned community resource is the backbone of any organizationthat integrates residential amenities with a world and if our employees are happy then they willclass shopping mall, a 5 Star Deluxe hotel, most certainly ensure that the mall operates andand various entertainment facilities, to bring a functions in the most optimum manner.world class lifestyle to Pakistan. The CentaurusMall has been ingeniously connected to the two 6. What aspects do you actually see whenresidential towers and the hotel tower which selecting a brand and leasing out space for themake it a central hub with complete ease of mall?access. The 5 level shopping mall with four We are very selective throughout the entirebasements for car parking is fully air-conditioned leasing process, firstly we review the brandand the facility provides the ultimate shopping profile, their previous experience of retail andpleasure with top notch recreational and leisure mall presence in Pakistan along with theirfacilities. Visitors are immersed in action packed overall business model in order to understandCENTAURUS E - MAG NOV-DEC 2016

Interviewtheir growth/expansion strategy as well as their since the inauguration of The Centaurus and thistarget market. Pakistan is still considered as an was based on our vision to ensure the growth ofemerging market in terms of retail, however we our employees along the way. Our employees6have very selective consumers who are all very are our greatest strength, they are the face ofwell aware and rather brand conscious whether our organisation, it gives us great pleasure toit be local or international brands. A mall has see how several of them have polished theirto cater to all types of customers irrespective skills over the years and moved up along theirof their social background or socio economic career ladder. When we began operations therestatus. We have tried to ensure that our mall were no companies in Pakistan providing house keeping, maintenance or security services to shopping malls. We established our own in house teams and today we can state with great confidence that our teams are performing at par with international standards of organisations offering similar services around the globe. We will always stand by our employees and support them throughout their careers, we wish to see them grow personally and professionally and prosper “We believe that by investing in our employees we are actually investing in ourselves.” in life. Currently, we are focusing on increasing their exchange training programmes with malls across the globe in order to further enhance theiroffers customers brands from every segment exposure and understanding of this industry. Wewith a flexible price scale from the most believe that by investing in our employees weaffordable to the most luxurious and expensive. are actually investing in ourselves. Therefore weA mall management cannot segregate between intend on setting a platinum standard by offeringcustomers or brands, therefore it is imperative the best employment opportunities in Pakistan sofor us to do our due diligence when we shortlist that the uniquely talented and skilled employeesthe right brands for our mall. stays in Pakistan as opposed to being utilised by other foreign organisations in the Middle East7. Your message to all employees? or West. We wish for our employees to growOur management truly believes that our in Pakistan, stay closer to their families, offeremployees are our greatest asset and we have them the quality of life that they deserve andalways considered them as our family members. empower them with the decision making powersWe always make decisions in their interest and required to make a difference in their lives.ensure that our employees feel satisfied with ouractions. We have grown from strength to strengthCENTAURUS E - MAG NOV-DEC 2016

Brands Upcoming Openings7Cone Heads is an Australian The C&C brand continues itsbrand serving premium Chips heritage as Pakistan’s leading& Fire-grilled Burgers, freshly fashion label, by continuouslymade to order using best quality evolving apparel designs,ingredients. introducing new categories,Opening soon at 4th floor, The enhancing its retail environmentsCentaurus Mall and extending its reach through new locations across the country. Opening soon at 3rd floor, The Centaurus Mall.Now In Centaurus MASTANA GLORIA JEANS Mastana is not a brand but a legacy. He believes in extending love and peace by serving you his most precious chai and making the world a better place, now opened at food court. Gloria Jean’s Coffees is one of the world’s biggest premium coffee chains. It operates more than 1000 outlets in over 40 countries. Now open at 3rd Floor The Centaurus Mall.CENTAURUS E - MAG NOV-DEC 2016

BrandsBrands BEECHTREE Welcome this fall season with our 8 A/W ‘16 Pret collection exhibiting a modern mix of vibrant colors and exotic embroidered motifs. STYLO UNIWORTH CLAIRE’S Flaunt away your Red & Blue trend Let the festive feeling thand look with is being introduced begin! Get ready for the perfect ethnic this Season! the biggest sale of the pumps! season at Claire’s. 2nd floor, The 1st floor, The Centaurus Mall 1st floor, The Centaurus Centaurus Mall Mall Indulge yourself this party season with the latest looks...get the perfect lowers in amazing colors. New arrivals are now in store. 3rd floor, The Centaurus Mall ENGINE COUGAR Which is your favourite? Visit your nearest Mocciani Store to getWinter Collection yours!‘16/17 is now instores Grab the finest Ground Floor, The Centaurus MallWinter Collection ofthis season today. MOCCIANI2nd floor, TheCentaurus Mall CENTAURUS E - MAG NOV-DEC 2016

Events Iqbal Day9 Celebration Worl DiabeticCENTAURUS E - MAG NOV-DEC 2016

Events Polish Ambassador 10 Visitldc Day CENTAURUS E - MAG NOV-DEC 2016

Engagements11 President’s Engagements CENTAURUS E - MAG NOV-DEC 2016

Engagements 12 CENTAURUS E - MAG NOV-DEC 2016

Residencia13 “The owner’s exquisite designing choice, aesthetically pleasant décor and top notch facilities speak high of it.” Upfront with, Mrs. Carolyn Thomas (A tenant of Centuarus Residencia) CENTAURUS E - MAG NOV-DEC 2016

ResidenciaQ: Tell us about yourself briefly? has at his disposal. That’s not the case with this luxury apartment. Finding extra space to storeA: I came from United States of America. My your belongings isn’t as big of an issue in thishusband was posted here in Asian Development luxury apartment. Besides, the staff here is veryBank and I feel lucky to be with him in Pakistan.I myself is CEO of a real estate investment com- 14polite and takes a lot of care. I like their efficientpany in USA and I look after its financial, mar-keting and PR areas. I work as virtual assistant service and quick response.from here. We moved to Centaurus apartment inmid-august 2016. Q: Are you satisfied with the security sys- tem for the residents?Q: Why have you given preference instaying at Centaurus Residencia? A: Yes, very much. The system is in intact and updated. We also like the courteous and profes-A: We preferred to stay in Centaurus Residencia sional mannerism of staff.because of many glaring reasons. First of all,because staying here means to have all-in-one- Q. How do you compare Centaurus Resi-solution. The apartment is beautifully designed dencia facilities with similar kinds of facil-with all the luxuries of life one can imagine. ities in the world?Every necessity of life is readily available as its A. As you know that we come from Virginia, USA, I found this apartment having similar luxury facilities as of there. Rather it is more appropri-shopping mall down here and I go and pick up ate to say that the amount of space and luxurywhatever I need be it grocery, home appliances, we enjoy here is not possible anywhere else. Itelectronics or my dresses. The Centaurus is lo- has more value for the money. The gym it hascated at the heart of the capital and all facilities is far much better than any other gyms I visited.are nearby accessible. Q. Any suggestion for improvement?Q. What impressed you about CentaurusResidencia and how do you find the living A. Well, the Centaurus Residencia owners makefacilities over here? sure that our concerns are being taken care of. If I talk about all tenants living here, they are hap-A: I must say that Centaurus Residencia is one py that their reservations are being addressed.of the nicest places we have ever stayed. The Recently, in a meeting, they were asked to cleanowner’s exquisite designing choice, aesthetical- up windows and now I see it’s being cleaned up.ly pleasant décor and top notch facilities speak It leaves a positive impact that our suggestionshigh of it. I feel fortunate to stay here as the are being taken care of. I also felt pride ongym facilities over here are the ever best in the the invitation for the gym inauguration. This alsocity. What impresses me most is that usually, shows deep concern by the owners for we, theliving in an apartment often means, one has to residents.compromise on the amount of closet space one CENTAURUS E - MAG NOV-DEC 2016

Projects15 in order to provide the people of Islamabad and Rawalpindi with a locality reflecting the excellence and grandeur of The Centaurus. Taj Residencia is a modern housing project which aims not only to provide a safe and healthy living TAJ environment to its residents but also to ensure that project is a self-Residencia contained unit with a strong sense of community. As a result every sector has a school, a mosque, a park andAfter the unprecedented success a commercial area. Furthermore, Tajof The Centaurus project, PGCL Residencia also features a Granddecided it was high time to delve Mosque, a 27 Kanal Central Park, ainto the land development sector community center, a central businessCENTAURUS E - MAG NOV-DEC 2016

Projectsdistrict and a Hospital. We at are being run underground. TajPGCL understand that keeping the Residencia also features Fiber toenvironment green and healthy is the home service, which ensures 16our moral and ethical duty and as the availability of high speeda result Taj Residencia features a internet to all our residents.dedicated sewage water treatment At present, the development of theplant and a solid waste management project is in full swing. PGCL issystem. We have established also constructing 3 Model Villas,Botanical gardens and nurseries to whose structures are almost beingensure that the open spaces and completed. The development of theparks remain green and properly parks and nurseries has alreadymaintained. Furthermore, in order started and the development of theto make sure the natural greenery mosque will start in the immediateremains unobstructed, all services future. to meet International Standards. The facility includes 50 beds in phase 1 and the remaining 150 in phase 2. It will include several Centers of Excellence, specialty centers, and private clinics in addition to the clinical support facilities integral to a high quality general hospital. The Hospital shall provide a full rangeUmme Ilyas of inpatient and outpatient services. The hospital will include state-of- Hospital the-art support functions such as Laboratory, Radiology, PharmacyThe Umme Ilyas hospital is a 200 and Medicine. It would be the policyBed charitable project of PGCL of Umme Ilyas hospital to givebeing constructed in Rawlakot, Azad an all-round care, not only to theKashmir. It is a new, ultra-modern patients but also to the attendantsfacility, fully equipped and designed of the patients.CENTAURUS E - MAG NOV-DEC 2016

Projects17 The Centaurus Movenpick HotelThe Centaurus Movenpick is features a state of the art wellnessa 5 Star Deluxe Hotel which center which houses a gym andincludes 371 Guest rooms, split a pool. The wellness centerbetween, junior, deluxe and also features a fully equippedexecutive rooms and suites. The Spa. The Hotel will also includeHotel also contains 20 Serviced a café, all day dining and twoApartments, split on 2 dedicated high end sky restaurants whichfloors. The Centaurus Movenpick will enthrall the guests withalso includes a ballroom which spectacular views of the city.can accommodate 800 guests The Centaurus Movenpick willand can also be subdivided to also have a dedicated Cigarcater for smaller gatherings. lounge and a conference areaThe Centaurus Movenpick also with multiple conference and CENTAURUS E - MAG NOV-DEC 2016

Projects meeting rooms. 18 The hotel is being developed with the safety and security of our guests in mind and the hotel is equipped with state of the art CCTV and Security features. CENTAURUS E - MAG NOV-DEC 2016

Activities Cricket Match19A Cricket tournament was organizedby Centaurus for its employees. Thedepartments of operation, security,maintenance, housekeeping, lift operator,food court, HSE, procurement, towers andadministration, finance, IT, activation haveparticipated in the tournament. After athrilling match, security department teamhas won the match and was awardedwinner trophy in prize distributionceremony. CENTAURUS E - MAG NOV-DEC 2016

Activities 20Inauguration of Leisure Club The Tower B gym/ conditioned, availibility Leisure Club was of Wi-fi, ladies/ inaugurated in an gents gym, swimming impressive ceremony pool,swimming pool for attended with residents kids, steam & suana, and large number squash court, table of guests. The gym tennis area, billiard, offers state-of-the- refreshment area, art services to the sitting/relaxing area valued residents which and trained gym staff. include centrally air- CENTAURUS E - MAG NOV-DEC 2016

Activities November21 Mango Hardee’s Best Shop of the month Best Food Outlet of the month December Inglot OPTP Best Shop of the month Best Food Outlet of the month UET Taxila Students visit A team of young engineers from UET Taxila ASME Chapter under the supervision of GM and Dy CE visited Centaurus to learn about the working of various systems.It is encouraging that the management is supporting the industrial link with educational sector for the better future of the fresh graduates. CENTAURUS E - MAG NOV-DEC 2016

Activities 22Opening of Executive Cafe CENTAURUS E - MAG NOV-DEC 2016

Activities US Security23 visit European DelegaCENTAURUS E - MAG NOV-DEC 2016

Activities Romanian 24 Deligationn Unionation CENTAURUS E - MAG NOV-DEC 2016

Activities25 We Take Care of OUR PEOPLE! Ms. Neelum Masood has joined PGCL on 8th May 2013 as Security officer. Her duties in- cluded scanning, customer dealing, greetings, secur- ing mall property, liaison officer and other security related duties. She was a graduate and continued her studies. She has been awarded appreciation award for her best customer dealing and was also received best employee of the year award 2015. Keeping in view her unflinching com- mitment towards her job, and recent completed studies as MBA HR, she has been transferred to the HR department in Dec 2016. While talking to her, she takes pride in it and acknowledges the management for their upright decision. Feeling elevated, she opines that the Centaurus management has always taken best care of her and she feels honored of recent shift to the HR department. It not only speaks out the HR best decision-making vision for right people for right job but also spreads the message across the employees that they are being taken care of. Security Vigilance The Centaurus mall security team has shown extreme vigilance and caught up a lady thief and recovered many valuable items. The items which were recovered include one suit amounting Rs.17000 from Huma Faisal, one suit amounting Rs.3500 from Satrangi, one suit of Rs.4100 from Bonanza, one baby jacket amounting Rs.2000 from Equator shop, one golden clutch of Rs.13000 from Burjan, one diary of Rs. 390 from Reader’s Point and one kids item of Rs.1500 from kids master shop. The total value of all items are Rs. 41,490. The lady was handed over to Islamabad Police. The mall security always strives hard to provide safe and secure environ- ment to its esteemed customers and will always keep it as its prime duty. CENTAURUS E - MAG NOV-DEC 2016

Activities 26PracticingSafetyProceduresCENTAURUS E - MAG NOV-DEC 2016

Article275 MarketingTRENDS2017to watch for in by MITCHELL REICHGUT, JUN GROUPIt’s been an incredible year for digital adoption. Additionally, advancements in livemarketing. 2016 saw numerous ups, downs, stream technologies will encourage moreand unexpected trends. As we kick off brands to test out new ad products in the2017, prepare to see some game-changing space.opportunities and exciting developments thatmay impact your marketing plans. While we expect to witness a rise in live streaming, we’ve already seen more than aLive Platforms handful of failed attempts. Earlier this year, the Grammy Awards live stream failed,Live platforms like Periscope, Meerkat, and citing technical glitches; cord cutters whoFacebook Live have emerged over the past eagerly aimed to catch the music industry’scouple of years, quickly becoming a popular important night were furious and lashedway to engage with customers. Live streaming out on social media. Other live streamshasn’t fully taken off yet, but expect it to like Twitter’s Thursday Night Football sawboom in 2017. New live streaming platforms, some initial success. In an average minutebetter content, faster connection speeds, andbigger data plans, will lower the barriers forCENTAURUS E - MAG NOV-DEC 2016

Articleof the game, 243,000 people streamed the BIC has dabbled with AR, inspiring kids’game via Twitter, but those numbers paled creativity by bringing drawings to life on itsin comparison to TV, which reached 15.4 app, DrawyBook. We expect to see brands28million watchers on the NFL Network and continuing to experiment with AR in differentCBS. While we might anticipate significant ways, from retail outlets enriching customergrowth in live streaming, it remains to be shopping to travel agencies facilitatingseen if it will rival audiences on television. bookings. Get ready for more direct use ofAugmented Reality Apps AR within apps, both immersive experiencesAugmented reality (AR) has been the talk and tangentially related ones.of the town this year. Over the summer, Even though the potential for AR is huge,we witnessed an AR cultural phenomenon we’ve only seen one phenomenal story sowith Pokémon Go. The nostalgic game was far. This begs the question of whether AR ina hit worldwide, garnering over 720,000 general will go the way of the failed attemptsdownloads on peak days and 650 million of Google Glass and 3D TV. It’s a complexinstalls within 80 days of launch. In turn, technology, challenging to implement forit has excited a lot of marketers, apps, brands, and is only now starting to be adoptedand consumers about the future of AR. by consumers en masse.(To be continued)The Centaurusbecomes memberof MECSCThe Centaurus has the privilege to become Council of Shopping Centers (www.icsc.the member of one of the largest Middle org), MECSC provides its members withEast Council of shopping centres (MECSC). unparalleled local and international businessThe Middle East Council of Shopping Centres contacts and support through its network ofis the regional trade body representing the international affiliates.Shopping Centre Industry in the Middle East Their mission is to provide an effective& North Africa. forum for exchange of ideas and sharingEstablished in 1994, MECSC has grown of knowledge and be a catalyst in theover the years and has a strong and closely development of the shopping centre industryconnected member base of over 1,000 in the Middle East & North Africa. Becomingindustry professionals from all over the a member will not only provide an opportunityMiddle East & North Africa representing to have visibility about latest trends in mallshopping mall owners, developers, marketing industry but it will also offer a platform wheremanagers, leasing managers and specialists, shopping industry tycoons can come andretailers, consultants, property managers, share their ideas.financiers, accountants, government officialsand industry suppliers.Affiliated to the New York based InternationalCENTAURUS E - MAG NOV-DEC 2016

Brands29 Crystal heel at Charles & Keith Boys stylish winter collection Editor’s Picks at Sarjent Major Men's Winter Jacket at Girls winter overall at Outfitters MiniMinors Men's elegant belts Ladies belts CENTAURUS E - MAG NOV-DEC 2016

Brands been known as the unofficial start to a bustling holiday shopping season. 30 As retailers began to realize they could draw big crowds by discounting prices, Black Friday became the day toThe term “Black Friday” was coined shop, even better than thosein the 1960s to mark the kickoff last minute Christmas sales. Someto the Christmas shopping season. retailers put their items up for sale“Black” refers to stores moving on the morning of Thanksgiving, orfrom the “red” to the “black,” back email online specials to consumerswhen accounting records were kept days or weeks before the actualby hand, and red ink indicated a event. The most shopped for itemsloss, and black a profit. Ever since are electronics and popular toys, asthe start of the modern Macy’s these may be the most drasticallyThanksgiving Day Parade in 1924, discounted.the Friday after Thanksgiving has CENTAURUS E - MAG NOV-DEC 2016

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