2020 COMPANY PROFILE BRAND • DIGITAL • RESEARCH • TRAINING • PRODUCTION
“Even though we are The Digital Monkeys, We don’t engage in Monkey Business” THE DIGITAL MONKEYS
Contents 01 WHO WE ARE Vision, Mission, Philosophy THE DIGITAL MONKEYS COMPANY PROFILE © 2020 02 SERVICES What we offer 03 OUR PROCESS Planning Framework 04 OUR CLIENTS Brands we have touched 05 PORTFOLIO Sample Work 06 TEAM Meet our people 07 TOOLS What helps us deliver www.tdm.co.ke
Who We Are We are a team of highly dedicated creative individuals who think and dream big for clients. THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Who We Are We drive business results using expert digital services and repeatable methodology to power your brand. THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Who We Are Vision Mission Our vision is to be the most Our mission is to empower our efficient and reliable digital firm clients through technology and creative thinking. in Africa. THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Who We Are Continued... OUR PHILOSOPHY Our mission is to empower our clients through technology and creative thinking. We promise to connect you with your customers by understanding your vision and giving you a ‘digital voice’. RELIABILITY SIMPLICITY YOUR STORY To relate is to understand, make To make something simple is not always easy, Every story is unique, and we’re interested connections, and identify with. We strive to as it requires a complete understanding. We in understanding and telling yours. We understand our clients unique stories and endeavour to combine our experience and combine wisdom and technology, creativity to produce simple, seamless and visions so that we can successfully relate experience and creativity, in order to realise that to their customers, staff, and key enjoyable experiences. your vision and tell your unique story. stakeholders. www.tdm.co.ke THE DIGITAL MONKEYS COMPANY PROFILE © 2020
Our Services WEB DEVELOPMENT SEARCH ENGINE OPTIMIZATION DIGITAL ADVERTISING BRAND & DIGITAL STRATEGY We develop compelling and timely We cleverly and organically make Also known as online marketing, Providing strategic management website that will tell your story your brand visible in all search we use insights to place your and a business answer for a well. results. brand in the most relevant and specific business challenge. highly effective digital touch-points. 1 2 3 4 THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Our Services Continued... CREATIVE THINKING & DESIGN CONTENT MARKETING TRAINING DIGITAL RESEARCH We use creatively designed sounds We use insights to create, publish We like sharing our knowledge We carry out continuous curated and pictures that will aid in and distribute creative content for through a fun and rigorous digital research that helps our bringing to life our clients brand. a targeted audience online. training that helps individuals and clients gain valuable insight in the organizations effectively optimize ever changing world of digital. their digital footprint. 5 6 7 8 THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
“Never stop trying new things” THE DIGITAL MONKEYS
OUR PROCESS
TDM Planning SOSTAC * *SOSTAC is a marketing model developed by PR Smith in the 1990s and later formalized in Framework his 2004 book, Strategic Marketing Communications. HOW DO WE MONITOR PERFORMANCE 6 CONTROL 1 OBJECTIVE 2 WHERE ARE WE NOW Optimizing through: 5 ACTIONS Marketplace SWOT: SITUATION • 5S’s performance and other KPI’s (& trend) • 5S’s, KPI’s, and web analytics ANALYSIS • Customer Insight (Who, Why, How?) • User experience review • Market Trends SOSTAC • Competitor analysis • Conversion rate optimization MODEL • Internal capabilities and resources • Frequency of reporting STRATEGY 3 WHERE DO WE WANT TO BE? • Process of reporting and actions 5 S’s objectives: TACTICS • Sell – Customer acquisition and HOW EXACTLY DO WE GET THERE Who does what and when: 4 retention targets • Serve – Customer satisfaction targets • Responsibilities and structures • Sizzle – Wow factor (added value) • Processes and systems • Speak – engaging customers • Save – quantified efficiency gains • Internal resources and skills • External agencies HOW DO WE GET THERE? STOP & SIT: THE DETAILS OF TACTICS • Segments Marketing Mix: • Target markets • 8 p’s • Objectives • Positioning (OVP) • Incl. Communication MEx • Content Plan www.tdm.co.ke THE DIGITAL MONKEYS COMPANY PROFILE © 2020
TDM Web Development Process Project Startup X Days X Days X Days X Days X Days Concept Coding Launch Project Done Planning Design & Testing Layout THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
TDM App www.tdm.co.ke Development Process THE DIGITAL MONKEYS © 2019
“Quality is the best business plan” JOHN LASSETTER
OUR CLIENTS
TDM www.tdm.co.ke Clients THE DIGITAL MONKEYS COMPANY PROFILE © 2020
“A brand is a voice and a product is a souvenir.” LISA GANSKY
OUR PORTFOLIO
Graphic Design LOGO/ID DESIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
KNBS - KENYA NATIONAL BUREAU OF STATISTICS PRINT AD + DIGITAL CREATIVE Creative ENGLISH Thinking SWAHILI The campaign name is a call to action that was to endear Kenyans to be part of the 2019 Kenya Population & Housing Census. Rather than KNBS/GOK sounding instructional, the tone was made to be participatory and was to evoke a sense of patriotism in being part of the count. The key objective of a census being planning for a better future, it was important for the campaign to be received as ‘we are in this together’. THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
KNBS - KENYA NATIONAL BUREAU OF STATISTICS PRINT AD + DIGITAL CREATIVE THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
KNBS - KENYA NATIONAL BUREAU OF STATISTICS PRINT AD + DIGITAL CREATIVE THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
KNBS - KENYA NATIONAL BUREAU OF STATISTICS PRINT AD + DIGITAL CREATIVE THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
KISM - KENYA INSTITUTE OF SUPPLY MANAGEMENT PRINT AD + DIGITAL CREATIVE THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
MTN PRINT AD + BILLBOARD THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
EABL SIKERA Launch (Mombasa & Nairobi) EVENT COVERAGE VIDEOGRAPHY THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
EABL SIKERA Launch (Mombasa & Nairobi) EVENT COVERAGE PHOTOGRAPHY THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
JJASM Limited PACKAGE + POSTER DESIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Berry Bloom IDENTITY + LABEL + PACK DESIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Mombasa International Cultural Festival GRAPHIC DESIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
STANLIB Fahari I-REIT PUBLICATION ANNUAL REPORT THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
STANLIB Fahari I-REIT PUBLICATION ANNUAL REPORT THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
The Hub Concept Magazine PUBLICATION MAGAZINE THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Islands of Excellence Book Design PUBLICATION BOOK THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Countryside Dairy Ltd. PACK + POSTER DESIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Sahuma Petroleum Ltd. BRAND DEVELOPMENT + DESIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Keyun Group Ltd. CALENDAR DESIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
WEB + GRAPHIC DESIGN EATIAC - East African Investment Advisory Centre THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Ekotech Limited BRANDING + FLIER DESIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
DIGITAL AD CAMPAIGNS
Condor Airlines SEARCH CAMPAIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Enkavilla Properties Limited KITENGELA DISPLAY CAMPAIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Penta Kenya EMAIL DISPLAY CAMPAIGN THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
COMMUNITY MANAGEMENT SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA + GRAPHIC DESIGN EABL Sikera Cider Facebook & Twitter THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
SOCIAL MEDIA + GRAPHIC DESIGN Petals Cosmetics Ltd. THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
SOCIAL MEDIA + GRAPHIC DESIGN Anubiz Salon THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
SOCIAL MEDIA + GRAPHIC DESIGN Ardhi Sacco Society Ltd THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
Enkavilla Properties GRAPHIC DESIGN + SOCIAL MEDIA THE DIGITAL MONKEYS COMPANY PROFILE © 2020 www.tdm.co.ke
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