Brand Preference In Uniform Industry

Brand Preference In Uniform Industry

Brand A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a Trademark.

Brand Preference Brand preference reflects a desire to use a particular company's product or service even when there are equally-priced and equally-available alternatives. In fact, more often than not, brand preference indicates a desire to seek out a specific product or service even when it requires paying more or expending more effort to obtain it! Brand preference is important to companies because it provides an indicator of their customers' loyalty, the success of their marketing tactics, and the strength of their respective brands. There has been a long standing interest from marketers to understand how consumers form their preferences toward a specific brand. Brand preference is closely related to brand choice that can facilitate consumer decision making and activate brand purchase. Knowing the pattern of consumer preferences across the population is a critical input for designing and developing innovative marketing strategies

A CONCEPTUAL FRAMEWORK FOR BRAND PREFERENCE Based on the preceding discussion, a conceptual model is developed that links brand experience and brand preference. It considers the basic antecedents of brand preference and the direct or indirect impact of brand experience on brand preference. The proposed model has five constructs: the brand experience , brand associations, brand personality , human personality, and brand personality.

STRATEGY TO INCREASE BRAND PREFERENCE • Branding One of the most critical and basic long-term objectives of marketing is to brand your company or product. This is the use of promotional techniques to create a particular reputation that resonates with target customers.

STRATEGY TO INCREASE BRAND PREFERENCE • Research One of the most critical and basic long-term objectives of marketing is to brand your company or product. This is the use of promotional techniques to create a particular reputation that resonates with target customers. Lexus has developed itself as a luxury and status car brand for people with upper-middle to upper class incomes. Target is a value-oriented retailer of fashion, apparel and home goods. Wal-Mart has built its brand on low prices

STRATEGY TO INCREASE BRAND PREFERENCE • Emphasize Benefits Turning a habitual or routine buyer into an emotionally attached, loyal customer with a strong brand preference is largely based on the customer's sense of value. Understanding your target market's preferred product or service features and benefits helps you optimize your offering and promote a product concept that meshes with the market's interest. As a premium coffee shop, for instance, your customers may prefer benefits such as taste quality, premium coffee beans, and fast customer service.

STRATEGY TO INCREASE BRAND PREFERENCE • Engagement \"Engagement\" has become a hot buzz word in early 21st century brand development. This is the use of more direct, interactive forms of communication with customers. Personal selling, email and telemarketing are common, traditional forms of interpersonal communication. Social media, such as Twitter and Facebook, have significantly broadened the concept and importance of brand engagement. Customers move quickly and exchange experiences with others in these real-time social venues.

Uniform Segment in India “The market size for Indian uniform garments is pegged at 12,000 crore and it is growing by 10 per cent per annum. The uniform garment sector is also witnessing a 10–15 per cent year-on-year growth. While we see a replacement for uniform garments once in every two-three years, corporate/institutions take a longer time, this segment broadly comprises corporate uniform, defense uniform and school uniforms. Overall uniform industry is highly unorganized in India. Uniforms in India are bought by various companies from the manufacturers rather than being rented like in Europe. The main drivers fueling this growth are growth of international companies in India across industries which require uniforms for their staff, increasing literacy, rise in school enrolments. As a result of these factors, the purchase of school uniforms is on the rise. The leading indigenous company that supply School Uniform and Work Wear Uniforms to companies is Mafatlal. Several multi national and national companies like S Kumar's, JCT, Lords Wear, The Uniform People, Morarjee, Raymond, Sanctum, Lindstorm and Klopman International have also realized the huge space in this segment and have ventured into the Indian market.”

Mafatlal eyes slice of India’s Uniform Garment Market India's readymade school and corporate uniform garments sector has a new player - Mafatlal Industries Ltd (MIL). \"We have now forayed into readymade school and corporate uniform garments and plan to touch Rs 500 crore business within the next 5 years only in the readymade uniform category. \"We expect to do around Rs 75 crore in the current year in corporate readymade uniform business,\" Mafatlal Industries President (Marketing and Sales) M B Raghunath said in a statement. Mafatlal's products will be available at the company's family shops, uniform stores and retailers. The company which sells over 85 million meters of fabric per year, has also launched an e-commerce site for uniforms. Mafatlal claims its s e-commerce model is unique that will merge online and offline business in such a way that online will be a business and service provider to the offline retail stores. In this model the online business will not affect the offline business, the statement said. -Source: Fiber2Fashion.com

Mafatlal Industries Limited (MIL) The Arvind Mafatlal Group is a pioneer for quality textiles in India since 1905. Mafatlal Industries Limited has composite textile mills with the latest technologies and machinery located at Navsari & Nadiad in Gujarat. This interwoven with tradition, innovation and creative designs enables MIL to deliver world class fabrics. -Mafatlal Industries

Mafatlal Debuts Eco-Friendly Designer School Uniform Mafatlal Industries Limited (MIL), a flagship company of Arvind Mafatlal Group has launched Designer Collection of School Uniforms for the coming season. MIL is the first company to introduce eco-friendly fiber dyed suiting in the school uniform range. Fiber dyed suiting have the advantage of uniformity in shades, high color depth and retention and offer over 60 shades. Mafatlal Industries Limited (MIL) is the largest supplier of school uniform fabrics in India. Mafatlal has brought about a revolutionary change in this sector by developing 600 color combo coordinated booklets for shirt, trouser and skirt fabric combination for retailers, school uniform makers & converters, which will give them a wide range of designs to choose from. This makes it convenient and easy to decide on the right combination. Mafatlal Industries Ltd. is now launching a fabulous 300 color pages of a ‘Designer Collection of School Uniforms Catalogue’ the first of its kind in this segment. The range consist of high quality of school Uniform Fabrics in polyester cotton blend, polyester viscose blend, polyester wool blend in more than 3000 designs in shirtings and over 100 shades in suitings. The Designer Collection of Uniforms will enable the school going youth of India to be smartly attired and will revolutionize the School Uniform Fabric Industry by offering a very wide variety of uniform combinations. -Source: Fiber2Fashion.com

Mafatlal to increase Production of School & Corporate Uniforms Mafatlal Industries Ltd., a flagship company of Arvind Mafatlal Group, will increase production of school uniform & corporate uniform. Mr. Raghunath M. B. Vice President (sales & Marketing) of Mafatlal Industries Ltd. stated that Mafatlal have sold more than 50 lakhs meters in school uniform in this season, which was 40 lakhs meters in last season. For next year, Mafatlal plans to manufacture school uniform 60 to 65 lakhs meters. At present, the size of school uniform market is Rs. 10,000 crores and yearly growth rate is 15%. This year, most of the manufacturers thought that the trend would be negative in recession time and planned the production conservatively, expecting low volumes. School uniform tailors and converters also delayed their production planning but in the uniform market, the trend and requirement are at an all time high. Due to steep hike in yarn prices and weaving charges, the unorganized sector manufacturers at Bhiwandi & Bhilwara could not produce enough uniform fabrics to cater to the cheaper price market and the same has created a shortage in the market place. As a result, branded high quality school uniform manufacturers like Mafatlal & S. Kumar's have taken complete advantage of the situation as they have planned production well in advance. -Mafatlal Industries Ltd

Mafatlal to Capture Market of School & Corporate Uniforms Mafatlal Fabrics is promoting their products directly at school level along with local retailers & tailors/ converters. They are appointing school uniform dealers all over the country and organizing presentations and seminars for school authorities with the help of local dealers. Mafatlal is using 3-D computer presentation with more than 100 patterns & designs with the support of more than 5000 designs in shirtings and more than 200 designs and sets in suitings. Mafatlal Fabrics are inviting school authorities directly to seminars to educate the importance of school uniforms & the quality parameter. Mafatlal is also ready to help schools in development of designs & patterns for uniforms. Corporate uniform is a Rs.2,000 crore market. Most of the corporate and large public undertakings are changing their uniform purchase pattern from the traditional way of fabric purchase to readymade uniforms. The armed forced, many state governments, central government buyers and public sectors are demanding fabric and ready-mades from reputed manufacturers & well known brands. They have incorporated pre- qualification criteria like “Composite Mill Certificate of having spinning, weaving & processing capability”, ISO Certification, Test Report from Textile Committee, minimum required turnover along with past performance details etc. to avoid low quality suppliers. Textile mills like Mafatlal Industries is the biggest institutional suppliers in the segment. 100 years old Mafatlal Industries Ltd. have 2 integrated 100% composite mills situated at Nadiad & Navsari in Gujarat. Mafatlal will enter corporate gift business and will offer products for FMCG & pharma companies. -Mafatlal Industries Ltd

Solapur looks to position itself as Uniform maker of the country For over 40 years, garment units in Solapur have been making uniforms and supplying them to the country’s school, college, office and factory uniform market. The largest industry player in the uniform segment, Mafatlal Uniforms, has its manufacturing facility in Solapur. There are 1,200 small units spread across Solapur with a strong legacy of stitching uniforms. They churn out around 5 lakh to 8 lakh uniforms every day here but remain unknown. The majority of them are not scaling up, with the units doing business in the range of Rs 2 crore to Rs 10 crore on an average. A few of them also export uniforms. Their counterparts in Tripur, Mumbai, Bellary and Kolkata have moved ahead and have been identified as major players in the Rs 18,000-crore uniform-manufacturing industry. Solapur now wants to change its uniform profile.

Mafatlal eyes 1,000 Cr. turnover from Uniform Garments Mafatlal Industries Ltd. (MIL), the flagship company of Arvind Mafatlal Group, is targeting the market for uniforms to touch 1,000 crore sales by 2020-21, a top official said. “We have drawn up plans to touch 1,000 crore in four years. Corporate uniform garments account for 70 per cent of sales and it will come down to 60 per cent as there is a spurt in school uniform garments volume. We have two manufacturing units in Gujarat that have adequate capacities to meet the future needs. Over the last two financial years, we had invested close to 300 crore on capex in these units,” MIL makes ten crore meters per annum of which school and corporate uniform garments comprise about 50 per cent. The company is expected to close 2016- 17 with a sales income of 625 crore against 545 crore registered in the corresponding year-ago period. To sell online MIL will start selling corporate and school uniform garments through an e-commerce portal from April 2017 onwards. “We will start offering it through our own portal. It will take a while as we have to load huge content for over 4,000 schools and colleges” said M.B. Raghunath, President, Sales and Marketing, MIL.

Mafatlal to Debut in Rajasthan for Uniform Garments Mafatlal Industries Ltd. (MIL), the flagship company of Arvind Mafatlal Group, is targeting the market for uniforms to touch Rajasthan State India’s largest state by area. Rajasthan has well-developed social, physical and industrial infrastructure as well as good virtual connectivity. Majority of the factories are located in designated Industrial areas and Export promotional industrial parks (EPIP) resulting in professional and systematic working. The garment manufacturing industry has been flourishing in the state since more than 35 years. Resulting in a trained pool of manpower and expertise in manufacturing garments. Manufacturers are handling all kinds of Woven and Knitted fabrics like cotton, blends, viscose, voiles, crepes, georgette, chiffons, velvet, jacquard, dobby, linens, cotton jersey, viscose jersey, mélange etc. The State Government has a very proactive approach towards industrial, infrastructure and overall development. Companies have invested in advanced and highly sophisticated Cut to Pack facilities, with advanced machinery from reputed companies like Juki, Brother, Pegasus, Kansai, Hashima, Barudan, SWF, Gerber, Optitex, etc. Manufacturers are certified with internationally recognized industry standards like WRAP, BSCI, Sedex, ISO 9001:2008, Working with the reputed international brands. According to some study, Rajasthan’s school uniform market is still run in unorganized way , small vendors keeps particular school uniform and sale at fixed rate where parents do not have more options for retails shop as normally it is a nexus between school and vendors. Branded school uniform market is an emerging concept in India and Rajasthan as is expected to grow strongly. Branded School Uniform –Branded school uniform is an upcoming market in India and has been witnessing strong growth On an average, children spend most of their time in school uniforms Therefore, the comfort and quality of these apparel becomes imperative, Purchase of school uniforms is largely restricted and dominated by local Segment, unorganized players and they tend to enjoy a much higher profit margin as compared to their organized counterparts

Mafatlal to Join Hands with Bachhraj Uniform in Rajasthan for Uniform Garments A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to access a new market, particularly emerging markets; to gain scale efficiencies by combining assets and operations; to share risk for major investments or projects; or to access skills and capabilities. Bachhraj Uniforms : Bachhraj Uniforms was founded 61 years back, with a mission to provide perfect and quality garments with exceptional service at affordable cost, with a customer satisfaction level of 95% which has helped in a high level of growth. The customers have continued with Bachhraj Uniforms because of our ability to adapt to change, to avoid problems, our quality control and availability of stock throughout the year. With 61 years of existence in Uniform Industry, Bachhraj Uniforms was launched as an exclusive School Uniform outlet on 19 Jan 1956 with a mission to provide perfect and top-quality Uniforms at most affordable price coupled with unmatched customer service

Mafatlal with Bachhraj Uniform in Rajasthan Looking forward to cover the mass area of the market the joint Venture is looking towards the COFO franchising module which will help in covering the largest area this will help in making the presence everywhere. One of the greatest growth strategies ever – Franchising, The primary advantages for most companies entering the realm of franchising are capital, speed of growth, motivated management, and risk reduction -- but there are many others as well. 1. Capital :The most common barrier to expansion faced by today’s small businesses is lack of access to capital. 2. Motivated Management :Another stumbling block facing many entrepreneurs wanting to expand is finding and retaining good unit managers. 3. Speed of Growth 4. Staffing Leverage 5. Ease of Supervision 6. Increased Profitability 7. Improved Valuations 8. Penetration of Secondary and Tertiary Markets 9. Reduced Risk

Benefits of Franchising