Virtual Room Sets. Lovingly shaped, Pixel by Pixel
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The following lifestyle shots have all been created on a computer, without the use of photography www.imagefoundry.co.uk
The bottom line is, It’s all about, The bottom line In the decade we have been producing computer generated images, the consistent feedback we receive from our clients is that our imagery leads to more products and property being sold quicker than before. www.imagefoundry.co.uk
COMMUNICATION IS AT THE HEART OF OUR SUCCESS It’s all about you. And that means asking great questions, and listening carefully to the answers. Responsiveness is everything. www.imagefoundry.co.uk
AN APPRECIATION AND UNDERSTANDING OF DESIGN Unlike most in the field, we’re not just about the digital domain. Our team includes interior designers, stylists, and set designers – people with rich knowledge of visual heritage across different cultures and different disciplines. www.imagefoundry.co.uk
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ALL THE EXPERTISE YOU NEED UNDER ONE ROOF Each of our artists combines excellence in the fundamental skills of digital imaging with specific niche skills that allow them to create unique images. While one person sees a project through from start to finish, they can call on guidance from a colleague with a particular feel for specific areas of specialism such as textures or lighting. It’s an approach that differentiates us from the production line thinking typical of the sector. www.imagefoundry.co.uk
TRUSTED BY MAJOR BRANDS We work on a regular basis with household name brands. They trust us not just to deliver quality results on a specific project, but to challenge their thinking when we sense a brief doesn’t quite meet their objectives. We’ll do the same for you with similar intent – a commitment to delivering 100% of what we’re capable of. www.imagefoundry.co.uk
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I wanted to represent a quality, contemporary style of country living for this room “It was vital this shot reflected current trends and retained the homely feel. To this end I went with the Botanical trend in the cushions and plants featured. This lends an organic and natural feel,that brings warmth and comfort. The open views of the country garden add to the ambience and strike a harmony between the exterior and interior.” Adele - Stylist www.imagefoundry.co.uk
FEEDBACK FEEDBACK PRODUCTION TIMELINE APPROVAL APPROVAL APPROVAL APPROVAL BRIEFING MOODBOARD WHITEBLOCK ROOMSET LOW RESOLUTION IMAGE HIGH RESOLUTION IMAGE PRODUCED DELIVERED - 300dpi Target market FEATURED PRODUCTS PROPS Intended media ROOM LAYOUT MATERIALS ROOMSET ITEMS COLOUR Design – inspiration/aspiration TECHNICAL FEEDBACK What to avoid CAMERA VIEW Relevant details Benefits/USPs www.imagefoundry.co.uk
FEEDBACK FEEDBACK APPROVAL APPROVAL APPROVAL APPROVAL BRIEFING MOODBOARD WHITEBLOCK ROOMSET LOW RESOLUTION IMAGE HIGH RESOLUTION IMAGE PRODUCED DELIVERED - 300dpi Target market FEATURED PRODUCTS PROPS Intended media ROOM LAYOUT MATERIALS ROOMSET ITEMS COLOUR Design – inspiration/aspiration TECHNICAL FEEDBACK What to avoid CAMERA VIEW Relevant details Benefits/USPs www.imagefoundry.co.uk
www.imagefoundry.co.uk
www.imagefoundry.co.uk
I chose a simple and clean colour combination to compliment the product “This room set was designed for a manufacturer of sliding doors targeting the mid range of their market. The door colours selected were the materials the client wanted to showcase. The style, materials, colours, props and shape of the room have all been built around the three door run of sliding doors to accentuate and bring focus upon.” Alison - Stylist www.imagefoundry.co.uk
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The direction of light catches the peaks of the curves on the pleats, adding definition to the product “This shot was to promote a new line of curtain rail that folds the curtains in perfect pleats as you can see.” “Normally we would prefer to have directional light fall left to right, or right to left across the shot although in this instance the product and room set required a different solution. The direction of light catches the peaks of the curves on the pleats, adding definition to the product and highlighting the perfect symmetry. The well propped table sits with the target market of opulence but also serves a duel purpose by adding texture, warmth and interest to the shot as the light interacts and creates areas of light and dark.” Gabriel – 3D Artist www.imagefoundry.co.uk
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This room is sleek and contemporary to compliment the product “By using parallel and perpendicular clean lines, I’ve created a linear feel. It’s minimal and modern, practical and efficient. In essence the composition matches and draws attention to the design of the tap which is undeniably the star of the show.” “It’s a current look emphasised by the on-trend blue as the contrasting backdrop to the product.” Adele - Stylist www.imagefoundry.co.uk
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elegant and efficient use of space that “The lighting setup on this shot highlights the recessed under-mount nature of the we wanted to sink product. The counter top seemingly changes colour around the basin while the basin remains constant. It’s the elegant and communicate simply efficient use of space that we wanted to communicate simply.” Eliano - 3D Artist www.imagefoundry.co.uk
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Modern luxury new build inspired by the look of the Oxfordshire house extension by Cloud design “Featured on the blog of photographer Andrew Beasley, it’s soft, simple furnishings mixed with rustic finishes add warmth to this open plan contemporary living / dining area. Architectural features are enhanced by clean white mist walls, and contrasting dark grey window and door frames.” Pete - Visual illustrator www.imagefoundry.co.uk
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www.imagefoundry.co.uk
A modern compact loft style shower room for a granite finish showerpod “Similar use of colour to the ‘Mission flat bathroom’ by Martine Paquin. The strong colour scheme accentuates the showerpod. Using freestanding units and geometric tile flooring, plus simple lighting give this small shower room big impact.” Pete - Visual illustrator www.imagefoundry.co.uk
My interpretation of the sort of person living in this kind of apartment is successful and wealthy “It’s a considered, intelligent and mature design, offering defined living areas in an open plan space. It’s opulent, has texture and depth, and represents quality. A contemporary bourgeois feel. Some of the interior furnishing inspiration comes from Crate&Barrel, a current American on-trend source.” Adele - Stylist www.imagefoundry.co.uk
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www.imagefoundry.co.uk
www.imagefoundry.co.uk
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Form and functionality set the scene for this urban apartment bathroom “Architecturally inspired by the ‘Leman Street bathroom’ by Caan design. Earthy tones warm the simple clean lines to create an inviting light and airy contemporary space.” Pete - Visual illustrator www.imagefoundry.co.uk
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