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Use this space to give a brief summary of your company’s products and services

The Purpose and Benefit of a Booklet ...........................................1Getting Started ...............................................................................1Inserting Your Own Art...................................................................2Using Pull Quotes ..........................................................................2Using Text Boxes ...........................................................................3 Resizing a Text Box...................................................................3 Nudging a Text Box into Position ..............................................3Products or Services ......................................................................4Order Form.....................................................................................5

The purpose of this booklet is to advertise a product or service.Booklets can be a great way to market your company’s productsand can also help build your organization’s identity.First, determine the audience of the booklet. This could beanyone who might benefit from the products or services itcontains. Next, establish how much time and money you canspend on your booklet. These factors will help determine thelength of the booklet and how frequently you publish it. If yourbooklet is acting as a catalog of products or services, it’srecommended that you publish at least quarterly so that your booklet is considered a consistent source of information. Your customers or“Place an employees will look forward to its arrival.interestingsentence or quotefrom the text Also consider how you want to print yourhere.” booklet. You can print it on a desktop printer, at a copy shop, or at a commercial printing service. In addition to your budget,the complexity of the publication—including whether you print it asa black and white or a color publication—will help determine thebest method for printing your publication.Before you print your booklet, consider how you will bind itspages. The method you choose depends upon your booklet’spage count, its intended use, and your budget. For example, ifyour booklet contains just a few pages, you might choose themost cost-effective option: folding and stapling. If it contains morethan a few pages, consider comb or coil binding, which use acontinuous, spring-shaped piece of plastic that enables yourbooklet to lie flat and fold back on itself for easy reading. For thickbooklets, you might use a more permanent (and expensive)method called “perfect binding,” used for paperback books. 1

You can replace the pictures in this template with your company’sart. To do so, click where you want to insert the picture. On theInsert menu, point to Picture, and then click From File. Locatethe picture you want to insert, and then click it. Next, click thearrow to the right of the Insertbutton, and then click eitherInsert to place a copy of thepicture into the booklet, Linkto File to display the picturewithout actually inserting acopy, or Insert and Link.Since Insert embeds a copy,the picture is always visible,but it may greatly increase thesize (in bytes) of your bookletdepending on how large thepicture is. In contrast, Link toFile does not increase the size, and if you make changes to theoriginal picture, they automatically show up in the booklet. But thepicture won’t be displayed if viewed from a computer that can’tlink to the original. Insert and Link inserts a copy so that theimage is always available, and also automatically updateschanges to the original.You can draw readers into the information in your booklet byusing a pull quote, like the one on page two. A pull quote is aphrase or sentence taken from your main column and set apart sothat it’s easy to see. It can be set apart in several ways. Typically,you place it in a text box and then position the box either in themargin or within the main column (with the column text flowingaround it). In addition, you might format the pull quote differentlyfrom the main column by centering it or changing the typeface,style, and size of the font. The text of a pull quote should beengaging. When a reader flips through your booklet looking for areason to read it, a pull quote can provide that reason. 2

The pull quotes and clip art inthis template are contained intext boxes. A text box offers aflexible way of displaying textand graphics; it’s basically acontainer. You can move a textbox around, positioning it justwhere you want it; you canresize it into a tall narrowcolumn or into a short widecolumn, or even rotate it sothat the text reads sideways.To move a text box, select it so that it has either a hatched ordotted border. Then, move the cursor over the border of the textbox until the pointer becomes a four-headed arrow, and then dragthe text box to its new location.Sometimes you may want to move a text box slightly in onedirection or another, but you find that using the mouse doesn'tgive you the degree of control you want. You can achieve finercontrol of movement by using the arrow keys on your keyboard.To do so, click anywhere in the text box so that its bordersbecome visible, and then click a border to select the text box. Next, press the arrow keys to move the text “Place an box. A single keystroke moves the text box interesting a single increment, while holding an arrowsentence or quote key down keeps the text box moving.from the texthere.” If granularity of movement is really important to you and you want as muchcontrol as possible, you can cover less distance with eachkeystroke by first zooming in on the document. To cover a greater 3

distance with each keystroke, zoom out. You can zoom out or inby clicking Zoom on the View menu.Describe the product or Describe the product orservice here. Include a brief service here. Include a briefdescription and any features. description and any features.Price: $00.00 Price: $00.00Item #: 000000 Item #: 000000Type: Type Type: TypeDescribe the product or Describe the product orservice here. Include a brief service here. Include a briefdescription and any features. description and any features.Price: $00.00 Price: $00.00Item #: 000000 Item #: 000000Type: Type Type: TypeDescribe the product or Describe the product orservice here. Include a brief service here. Include a briefdescription and any features. description and any features.Price: $00.00 Price: $00.00Item #: 000000 Item #: 000000Type: Type Type: TypeDescribe the product or Describe the product orservice here. Include a brief service here. Include a briefdescription and any features. description and any features.Price: $00.00 Price: $00.00Item #: 000000 Item #: 000000Type: Type Type: Type 4

Last Name M.I.First Name Apt./UnitAddressCity State ZIP CodePhone ( ) E-MailMethod of payment Check VISA MasterCard Exp. DateCredit Card #Name as it appears on cardItem No. Signature Qty. Amount Price Subtotal Tax Shipping Total 5