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The vision of Synapse is to receive recognition as the premier statistics management system, to drive the development of value for knowledge about the members of OMS, and have a major influence on the directions and educational requirements for information management -MISSl®N- To develop and maintain a premier management handling system which consistently achieves high standards in delivering value for corporate services

+. ltY It;. Cl> QJU u oc.,a 0~ A.=~q))~3 -< • VERS \\..~ ONDICHERRY UNIVE qy(o...;w ~ Pondicherr1 Universit1 Pondicherry University was manifested under the act of the Indian Parliament by the Government of India as one of the two Central Universities of South India.The president of India is the visitant and the Vice-President of India is the chancellor of Pondicherry University.Out of the 54 central universities in India, Pondicherry University grabbed their position in top 10 for their excellent academic management. The university is installed in an exquisite campus spread over780 acres of land,facing the Bay of Bengal on the East Coast Road.It is convenient for students from Chennai(168km) and Bangalore(330km).Besides having on-campus teaching and research in postpost-graduate level makes the university are liable one so it is affiliated with several neighborhood colleges The university is a member of the association of common wealth universities and has signed memorandum of understanding with several foreign universities/ Institutes for its top-notch infrastructure and academic excellence.Pondicherry University has been accredited by the National assessmentand Accreditation Council NAAC (An Autonomous Institution of the university Grants Commission) with A grade for its brilliant infrastructure and topminds in the country

1 _r:~ ,- Department of Management studies The Department of Management studies (DMS) craved history by forming the first Management program in the Union Territory of Pondicherrry. For the past three. decades, it has been tailoring to the needs of aspiring management and research students with a highly adaptable team of faculties comprising 8 Professors, I Associate Professor and 4 Assistant Professors. The students of DMS form an absolute heterogeneous group. gathering from every corner of the country looks like a mini India Students from foreign nations are given opportunities to understand and perceive diverse culture and behavior. The department has been rated very high by many rating agencies such as STAR NEWS, Indian Express, Business India, India Today, CSR-GHRD and many others. The DMS curriculum is adapted towards the ongoing changes of industries and introduces new electives every now and then based on industry needs. The course comprises Foundational (eg: Business Environmental) papers, Fundamental (eg: Law) subjects, intermingling (eg: Strategic Management) subjects and Functional electives (eg: Marketing, Finance, Operation, HR and their electives).

THE VICE CHANCELLOR'S MESSAGE I am glad to know that the Depart ment of Management Studies is conducting its Annual Industry lnterfaceManagement Programme \"SYNAPSE 2022\". This event will provide an opportunity for the students to use the idea generated, experience narrated to venture into their future aspiration. The theme of this year SYNAPSE is \"Regulation, Resilience & Reinvention to Reach the Unreached\" which takes into account all the factors that the industry need to adapt to in today's world. The First Factor is Regulation, which is arising from the need to rein in the free exercise of market forces and consumer and producer impulses in cases where such a display can act as an obstacle to the maximisation of societal wellbeing or remove externally applied obstacles to market forces when their play is desirable. The next factor, Resilience Resilience is especially important today because the business environment is becom ing more dynamic and unpredictable. Now we need to analyse a compa ny's capacity to absorb stress, recover critical functionality, and thrive in al tered circumstances. Then comes Reinvention, in the 21st-century digital tech nology is changing global industries beyond recognition, disrupting decades-old business habits, conventions and operating models, India needs to reinvent its year-old business process, approach & style to transform business operations and grow new revenue streams. After enriching itself with all the above factor, now the industry has to act in a socially responsible manner. Billions of people have not yet had an opportunity to be part of the mainstream of society and still living in the margin. Business should be determined to reach the unreached to provide the best available opportunity and resource for the highest attainment of mankind. I am glad that this year's event will pave a platform for interaction between the students' community and the corporates, especially for the exchange of their industrial experience.I congratulate the contributors of articles to this magazine and I hope the arti cles will bring value addition to the budding managers & practitioners PROF. GURMEET SINGH VICE - CHANCELLOR PONDICHERRY UNIVERSITY

THE DIRECTOR OF STUDIES'S MESSAGE I am glad to inform you all that the Department of Man agement studies of the school of Management, Pondicherry Uni versity is publishing another edi tion of its annual Magazine \"lmpres sions in the department's annual in dustry interface event SYNAPSE, An aca demic event in the University campus which is also for students from across various disci plines by providing a platform for the students to showcase their entrepreneurial instincts and organisational skills. I congratulate and appreciate the editorial team as well as the contributors and facilitators for their commitment and dedication which resulted in the sucessful outcome of the work. I extend my best wishes for successful publication of the mag azine on the occasion of SYNAPSE 2021.11 a pleasure to present to you the current edition of \"lmpressions-2021 \". PROF. S. BALAKRISHNAN DIRECTOR OF STUDIES PONDICHERRY UNIVERSITY

THE DIRECTOR OF CULTURE'S MESSAGE It gives me pleasure to inform you all that the Depart ment of Management studies of the school of Management. Pondicherry University is publish ing another edition of its annual Magazine \"Impressions in the depart ment's annual industry interface event SYNAPSE, An academic event in the University campus which is also for students from across various disciplines by providing a plat form for the students to showcase their entre preneurial instincts and organisational skills As we all know a Magazine is mirror of ac tivities done in the institution throughout the year, Therefore I do appreciate and applaud the editorial team for their successful completion of this tedious yet daunting task of putting together the myriad thoughts and dreams of our students and faculty into a meaningful and delightful visual work \"IMPRESSIONS-2021. I congratulate the contributors of articles in the magazine and facilitators whose dedication and commitments are visible in every page of the magazine. 1, on behalf of the school of Management. extend my best wishes for successful publication of the magazine on the occasion of SYNAPSE 2021. It a pleasure to present to you the current edition of \"lmpression-2021\" PROF. RAJEEV JAIN DIRECTOR OF CULTURE PONDICHERRY UNIVERSITY

THE DEAN'S MESSAGE I am delighted to note that the Department of Management Studies of Pondicherry University is bringing out its annual magazine \"Impressions in the the School of Manage ment, Pondicherry Univer department's annual industry in terface event SYNAPSE. Synapse is one of the major academic event in the University campus which is eagerly look forward to, by not only the students of man agement department but also students across the disciplines Over the years, SYNAPSE has evolved itself into an important cultural attribute of the department by providing a platform for the students to showcase their entrepreneurial instincts and organisa tional skills. Nurturing creativity and inspiring innovation are two of the key elements of a successful education, and a magazine is the perfect amalgamation of both. It harnesses the creative energies of the academ ic community, and distils the essence of their inspired imagination in the most brilliant way possible. The magazine Impressions -2021, true to its name brings out the distilled insights, reflections and experiences of the students and faculty. No wonder, quite often they trigger evolution of new paradigms, chal lenging existing propositions, And no doubt this creative endeavour will bring out an array of expressions with distinct individual signatures. I do appreciate and applaud the editorial team for their successful completion of this tedious, yet daunting task of putting together the myriad thoughts and dreams of our students and faculty into a meaningful and delightful visual work \"IMPRES SIONS-2021. I congratulate the contributors of articles in the magazine and facilita tors whose dedication and commitments are visible in every page of the magazine. L, on behalf of the school of Management deem it a pleasure to present to you the cur rent edition of \"lmpressions-2021 \", I am sure you would enjoy it as much as the team did as you browse the pages as you browse the pages of the magazine. DR CHANDRASEKARA RAO DEAN, SCHOOL OF MANAGMENT PONDICHERRY UNIVERSITY

HEAD OF DEPARTMENTS'S MESSAGE I am delighted to note that the Department of Management Studies of Pondicherry University is bringing out its annual magazine \"Impressions in the the School of Manage ment, Pondicherry Univer department's annual industry in terface event SYNAPSE. Synapse is one of the major academic event in the University campus which is eagerly look forward to, by not only the students of man agement department but also students across the disciplines Over the years, SYNAPSE has evolved itself into an important cultural attribute of the department by providing a platform for the students to showcase their entrepreneurial instincts and organisa tional skills. Nurturing creativity and inspiring innovation are two of the key elements of a successful education, and a magazine is the perfect amalgamation of both. It harnesses the creative energies of the academ ic community, and distils the essence of their inspired imagination in the most brilliant way possible. The magazine Impressions -2021, true to its name brings out the distilled insights, reflections and experiences of the students and faculty. No wonder, quite often they trigger evolution of new paradigms, chal lenging existing propositions, And no doubt this creative endeavour will bring out an array of expressions with distinct individual signatures. I do appreciate and applaud the editorial team for their successful completion of this tedious, yet daunting task of putting together the myriad thoughts and dreams of our students and faculty into a meaningful and delightful visual work \"IMPRES SIONS-2021. I congratulate the contributors of articles in the magazine and facilita tors whose dedication and commitments are visible in every page of the magazine. L, on behalf of the school of Management deem it a pleasure to present to you the cur rent edition of \"lmpressions-2021 \", I am sure you would enjoy it as much as the team did as you browse the pages as you browse the pages of the magazine. DR. B. CHARUMATHI HEAD OF DEPARTMENT DEPARTMENT OF MANAGEMENT STUDIES PONDICHERRY UNIVERSITY

FACULTY CO-ORDINATOR MESSAGE I am delighted to note that the Department of Management Studies of Pondicherry University is bringing out its annual magazine \"Impressions in the the School of Manage ment, Pondicherry Univer department's annual industry in terface event SYNAPSE. Synapse is one of the major academic event in the University campus which is eagerly look forward to, by not only the students of man agement department but also students across the disciplines Over the years, SYNAPSE has evolved itself into an important cultural attribute of the department by providing a platform for the students to showcase their entrepreneurial instincts and organisa tional skills. Nurturing creativity and inspiring innovation are two of the key elements of a successful education, and a magazine is the perfect amalgamation of both. It harnesses the creative energies of the academ ic community, and distils the essence of their inspired imagination in the most brilliant way possible. The magazine Impressions -2021, true to its name brings out the distilled insights, reflections and experiences of the students and faculty. No wonder, quite often they trigger evolution of new paradigms, chal lenging existing propositions, And no doubt this creative endeavour will bring out an array of expressions with distinct individual signatures. I do appreciate and applaud the editorial team for their successful completion of this tedious, yet daunting task of putting together the myriad thoughts and dreams of our students and faculty into a meaningful and delightful visual work \"IMPRES SIONS-2021. I congratulate the contributors of articles in the magazine and facilita tors whose dedication and commitments are visible in every page of the magazine. L, on behalf of the school of Management deem it a pleasure to present to you the cur rent edition of \"lmpressions-2021 \", I am sure you would enjoy it as much as the team did as you browse the pages as you browse the pages of the magazine. DR. R.KASILINGAM PROFESSOR DEPARTMENT OF MANAGEMENT STUDIES PONDICHERRY UNIVERSITY

TEGY PANEL MR. ANKUR SETHI CEO , CORPORATE SHIKSHA MR. SUJIT SINGH ED & CEO , MICROSENSE PVT LTD MR.SAURABH KUMAR CEO , GMR CARGO MAJOR. VED PRAKASH SHARMA CEO , GRATITUDE FARMS

ST TEGY PANEL THEME: STRATEGIES TOWARDS MAKING A SUSTAINABLE ORGANIZATION \"Often, sustainability is discussed only in the context of energy. Energy sustainability is essential- but the word has a much broader meaning. It means long-term thinking about how we manage our businesses, invest in social spending, and plan for the future. This requires vision and leadership, and it requires citizen engagement - Joe Kaeser\" The idea of sustainability comes with 3 pillars: economic, social, and environmental (additionally called the 3 Ps: profit, people, and planet). Its attention is to satisfy the wishes of nowadays without blowing future generations&#39; probabilities to satisfy their wishes tomorrow. By sustainability in business, we mean 2 categories: its impact at the surroundings and its impact on society. For a business to end up sustainable, it needs to focus on long-time period techniques forcreating a positive effect on those categories. Sustainability is set framing business decisions in phrases of years or maybe a long time and thinking about many greater elements than only a economic benefit. Sustainability is set putting affordable business goals and running in the direction of them right along.

HUMAN RESOURCE PANEL Green HRM As an emerging concept, green human resource management (greenHRM) means \"HRM activities, which enhance positive environmental outcomes\". Green HRM is a new emerging concept in today's world.Growing concern for the global environment and the development of international standards and protocols for environmental management has created a need for business organizations to adoptenvironmental strategies and programs. The business is shifting itsfocus from a conventional financial structure to a new capacity-based system which is ready to explore green economic facets ofbusiness as the corporate world is going global. In this emergingfield, it has been generally observed that the extant literature hasto be extended further from the HRM functions perspective. Theobjective of this review is to explore green HRM practices based onthe existing literature. The study followed the archival method ofthe literature review. The contribution of this arti- cle lies in drawingtogether the extant literature in this area; high- lighting differentsignificant works by other workers and at the end attempts tosuggest some green initiatives for HR.

HUMAN RESOURCE PANEL MR. NARENDRA KUMAR NATARAJAN NATIONAL HEAD, ER & COMPLIANCES, HINDUSTAN COCA COLA BEVERAGES LTD Ms. VINEETHA KUKRETI SENIOR HR DIRECTOR , FISERV MR. RAVISHAN IYER SENIOR PROGRAM MANAGER , IBM MR.S. GANESH CHRO , ERUDITUS & EMERITUS

MARKETING PANEL MS.SULTANA KHAN CMO, UNTECHED MR.VISHWAS ANAND MARKETING & COMMUNICATIONS LEAD, INFOSYS MR.VIGNESH SIVA SANKAR SENIOR MARKETING MANAGER , STERLING HOLIDAY RESORTS LTD MR.DEBAL DUTT EXECUTIVE VP & CMO , INTELLECT DESIGN ARENA LTD MR.KRISHNA KUMAR GROUP DIRECTOR , LION & LION , KUALAMPUR , MALAYSIA

MARKETING PANEL Theme : Marketing Redemption through Sustainability \"Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.\" Sustainable marketing is the promotion of socially responsible products, services, and practices. While eco-friendly brands naturally work on sustainable marketing campaigns, brands that are not rooted in sustainability can still apply its principles to their strategy. Its goal is to promote a mission, not a product or service. When the marketers are able to market their products and services in a sustainable way then we can see a marketing redemption through sustainability. So it is a need of today to make marketing more sustainable and which will only be a real successful marketing for the future also

FINANCE PANEL MR.GANESHSANKARARAMAN VICE PRESIDENT- FINANCE, SIFY TECHNOLOGIES LIMITED MR. RAJATH RANGANATH EXECUTIVE VP, MARSH MCLENNAN Ms.AMUDHAVALLI PARTHASARATHY COMPANY SECRETARY, SAINT GOBAIN INDIA PVT. LTD. Ms.SATHYA VP CFO, BILLROTH HOSPITALS MR.SUDHARSAN DR DIRECTOR , PROTIVITI CHENNAI MR.SATISHCHANDRA JAIN FCA, PROJECT MANAGER , KPMG

FINANCE PANEL Theme: Transition finance, a shift to green and sustainable economy. To optimize access to finance for sustainable development and to avoid major financing gaps or socio-economic setbacks. The need for transition finance in order to reach global climate goals is indisputable. It is designed to help polluting companies deliver long term strategies to reduce their carbon footprint. Finance has a key role to influence sustainable outcomes. Especially private sectors have important role in redefining business as usual, helping to support the transition from exploiting nature to restoring nature. The finance sector has a unique position to incentivize the transition through only agreeing to lend to, invest in and insure business that manage their nature risks and impacts. Transition to a sustainable economy offers considerable investmentopportunities present in frameworks such as the Sustainable development goals. Transition Finance for a Sustainable Economy to bridge the gap between traditional and sustainable financing.

OPERATIONS PANEL Theme: Orntimized Production throuroh sustainable develornment Overview: The development of technology promotes an unsustainable environment. As a mass, we are contributing to various factors that affect the environment. In the modern world is it possible for optimization and sustainability to join hands together for better environmental sustainability, social sustainability and energy resources sustainability which in turn generate more profit throughproduction. Sustainable development covers threedimensions: economic, social, and environmental. Social responsibility is the contribution made by organisations to sustainable development. It is reflected in the company's will to take responsibility for the impact of its decisions and activities on society and on the environment. The environmental responsibility of manufacturers is to continue to develop innovative solutions that favour sustainable development. Product manufacture is an important stage in contributing to environmental performance. The design and development of high environmental performance products must be based on a certain number of action foundations, from materials management to eco-design.

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STARTUP PANEL Theme: Sustainable starturn emrnowerin[!l rneornle and the rnlanet A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer. - Nolan Bushnell, entrepreneur. Why is everyone highlighting sustainability? The idea of sustainability is for the development of products and services that involves meeting our present needs without compromising the ability of our future generations to fulfill their own needs.With such a widespread focus on sustainability,awareness and environmental protection, businesses have caught on to the sustainability movement, constantly learning to incorporate sustainable startups around the world. A sustainable startup focuses not just on profits but on environmental, economic and social issues as well.

STARTUP PANEL - ,.,'.•··...•......•... MR.MAYANK PAREEK•W • FOUNDER, SCHOLIFY • -MR.BHUPINDER MADAAN FOUNDER, •THEKA COFFEE •MR.VIVEK MISHRA FOUNDER , • FIBROHEAL WOUNDCARE PVT. LTD • ... 8 • MR.P.SIYAGANESH SMA•RTf PAY:rvf NO ~ O,GIES ~PR ~~ ...:bIMITED Ms.RITU SJ!.IVASTAVA FOUNDER , SKILLEIT & WIWITAN ENTREPRENEURSHIP FOUNDATION