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Home Explore PUBLIC IMAGE TRAINING CURRICULUM FOR D2451

PUBLIC IMAGE TRAINING CURRICULUM FOR D2451

Published by Noire Ltd, 2020-05-08 10:56:25

Description: PUBLIC IMAGE COMMITTEE WORKSHOPS 2019-2002

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‫ﺗﺼﻮر أو إﺣﺴﺎس ﺷﺨﺺ‬ ‫ﻟﻤﻨﺘﺞ أو ﺧﺪﻣﺔ أو ﺗﺠﺮﺑﺔ‬ ‫أو ﻣﺆﺳﺴﺔ‬

‫‪Your Brand:‬‬ ‫ﻫﻮ وﻋﺪك ﻟﻌﻤﻴﻠﻚ‬

‫‪Your Brand:‬‬ ‫ﺗﻌﺮﻳﻒ اﻟﻌﻤﻴﻞ ﺑﻤﺎ ﻳﻤﻜﻦ ان‬ ‫ﻳﺘﻮﻗﻌﻪ ﻣﻦ اﻟﻤﻨﺘﺞ أو اﻟﺨﺪﻣﺔ‬ ‫واﻟﻔﺮق ﺑﻴﻦ ﻣﺎ ﺗﻘﺪﻣﻪ وﻣﻨﺎﻓﺴﻴﻚ‬

‫‪Your Brand:‬‬ ‫ﻣﻦ أﻧﺖ؟‬ ‫أﻳﻦ ﺗﺮﻳﺪ أن ﺗﻜﻮن؟‬ ‫وﻛﻴﻒ ﻳﺮاك اﻟﻨﺎس‬

‫‪Brand Strategy:‬‬ ‫ﻛﻴﻒ‪ ،‬ﻣﺎذا‪ ،‬أﻳﻦ‪ ،‬ﻣﺘﻰ وﻣﻦ‬ ‫ﺳﺘﺘﻮاﺻﻞ ﻣﻌﻪ ﻟﺘﻮﺻﻴﻞ رﺳﺎﻟﺘﻚ‬

‫‪ -1‬أﺳﺎس ال ‪ Brand‬ﻫﻮ اﻟﺸﻌﺎر‬



‫‪ -2‬اﻟﺮﺳﺎﻟﺔ‬ ‫”اﻧﻀﻢ ﻟﻠﻘﺎدة ﻣﻦ ﻛﺎﻓﺔ اﻟﻘﺎرات واﻟﺪول‬ ‫واﻟﺜﻘﺎﻓﺎت واﻟﻤﻬﻦ ﻟﺘﺒﺎدل اﻷﻓﻜﺎر واﻷﺧﺬ‬ ‫ﺑﺎﻟﻤﺒﺎدرة ﻟﺼﺎﻟﺢ اﻟﻤﺠﺘﻤﻊ ﻓﻲ ﺟﻤﻴﻊ‬ ‫اﻧﺤﺎء اﻟﻌﺎﻟﻢ“‬

3-Tagline \"Service Above Self “

‫‪ -4‬دﻣﺞ اﻟﺒﺮاﻧﺪ ﻓﻲ‬ ‫ﻛﺎﻓﺔ ﻧﻮاﺣﻲ اﻟﻌﻤﻞ‬

‫اﻟﺼﻮت‬-5 SMART ‫ذﻛﻲ‬ COMPASSIONATE ‫ﻣﺘﻌﺎﻃﻒ‬ PERSEVERING INSPIRING ‫ﻣﺜﺎﺑﺮ‬ ‫ﻣﻠﻬﻢ‬



‫اﻟﺸﻜﻞ اﻟﻌﺎم‬

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‫اﻟﺨﻂ‬ ‫اﻷﻟﻮان‬ ‫اﻟﺘﺮﺗﻴﺐ‬ ‫ﺣﺠﻢ اﻟﺤﺮوف‬ ‫ﺣﺮوف ﻛﺒﻴﺮة وﻻ ﺻﻐﻴﺮة‬































‫ﻓﻦ اﻟﺘﺼﻤﻴﻢ‬









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