THE MALAY PROVERB “A TREE WITH STRONG ROOTS LAUGHS AT STORMS” perfectly describes why we’ve been able to stay strong and remain focused throughout the challenges we’ve encountered during 2020. Over the past decade, we have devoted a large amount of time and energy towards building the right team and the right culture, along with a strong sense of purpose. Because of that, we were prepared for the storm. You can’t buy a strong culture, or even define it. Culture is who we are. It’s what we believe. But mostly, it is what we do. People can feel it the minute they walk in our door—it’s a kinetic energy you can’t describe, but you know it when you see it. It’s the root system which has given us the strength to push forward into uncertainty. This book marks an important point in our history. It will likely be noted and marked on our timeline as one of the most challenging periods. We will change. We will evolve. And, we will be stronger for it in the end. I’m certain of this because of you. Because this team is capable of extraordinary results. Several challenges still lie ahead, so we must continue to fight and have each other’s backs. The next chapter will be written by this team. And, I know it will be incredible, because this team is incredible. #75 DI 75. This is your place. Make the call. TUCKER TROTTER CEO :: Dimensional Innovations August, 2020 DI 75 :: No. 75 This is your place. Make the call. Dimensional Innovations :: 3
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CONTENTS 07 01 OUR 3 UNIQUES How we're different WHAT DOES DI DO? Design + build + technology 08 02 DIVERSITY + INCLUSION Diversity makes DI OUR PURPOSE It's actually pretty simple ... 09 03 DI FOUNDATION Giving back to our community OUR CORE VALUES Our guiding principles 10 04 OUR HISTORY Where we've been GREAT GAME OF BUSINESS An open-book policy 11 05 WHERE WE'RE GOING And how we'll get there EOS + V/TO Entrepreneurial Operating System 12 + Vision/Traction Organizer DI 75 06 Words to live by at DI MARKETING STRATEGY Dimensional Innovations :: 5 Find clients with big ideas
WHAT WE DO EWRTFUXHEELPMELCEAWRROROEIFEKARNAMTLCBEDEELDSIEIS.OOCNREES. DI is an Experience Design + Build + Technology company that combines the physical with the digital to design memorable, engaging and story-driven experiences for our clients. Our team consists of specialists across disciplines collaborating to solve wicked/complex problems and execute unique/custom solutions. >> 6 :: 2020–2021 :: We Are DI
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>> There are thousands of design, fabrication, tech and build firms, but working separately, rely on a model that costs precious time, money and resources. Our process is focused on efficiency and collaboration within one team which creates an outstanding customer experience. IT'S THE DI WAY. DI 75 :: No. 58 . Do the opposite of what everyone else is doing. . 8 :: 2020–2021 :: We Are DI
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OUR PURPOSE IWPMOESXEUEEOPSRDLIPEIMPIORLBUPCEIEERRLRFNEPERAC.OOTESMESE. Dimensional Innovations :: 11
OUR CORE VALUES WE ARE CURIOUS PEOPLE. We ask too many questions. We want walls to the community through to know why. When people talk, we listen. WE STAY HUMBLE + the DI Foundation. WE ARE HUNGRY. We check our egos at the door and hold each other REAL + WE WORK WITH accountable. We outsmart the problem, outwork the competition TRANSPARENCY. We do what and let our work speak for itself. The reason people talk about us? we say. We deliver the bad news WE HAVE THE GUTS TO DO THINGS THAT HAVE NEVER BEEN first because that’s how we get DONE BEFORE. Our clients bring us the world’s toughest creative to great news. We are a financially challenges. And into a room full of ambiguity, we step right in. DI transparent company and we routinely brings ideas to life on the world’s biggest stages. That’s own our numbers. We set goals why WE COLLABORATE THROUGH UNCERTAINTY. We know a with our clients and measure diverse team with different opinions will ultimately carve out the our results. So welcome to DI. best idea. We collaborate to create remarkable experiences but Thank you for bringing the way also to have fun. We love what we do. So we have an UNCOMMON you see the world to our team. COMMITMENT to our work and to each other, keeping our teammates It’s time to liberate people from strong all the way through to the final 1%. This extends beyond our mediocre experiences. 12 :: 2020–2021 :: We Are DI
S IN SHORT: > We are curious people > We stay humble + hungry > We have the guts to do things that have never been done before > We collaborate through uncertainty > We have an uncommon commitment > We are real + we work with transparency Dimensional Innovations :: 13
GREAT GAME OF BUSINESS YOU’LL HEAR A LOT ABOUT GGOB AROUND DI. The concept was started in the 1980's by Jack Stack at SRC, a company located in Springfield, Missouri in the 1980’s. He developed an open-book management system that promotes transparency and collaboration, giving employees power to drive financial results. The goal of GGOB is to apply game principals to the challenges of running a business. It teaches business operations and encourages employees to think like an owner by providing a stake in the game through bonus incentives. It also educates employees around what exactly goes into earning each dollar, and how somewhat small actions and adjustments can lead to big impacts. Several notable companies have adopted GGOB over the years, including American Airlines, New Belgium Brewing, and even ice cream shops. HUDDLES :: Most weeks, DI meets as a company either in-person or virtually to re-focus, re-engage, and re-commit to our goals. Much like a game, it’s a chance to check the score, plan the next play, and get fired up as a team! Our huddles typically include: CELEBRATION of a milestone, win, FORECASTED financials and REVIEWS of monthly financials. or the Uncommon Commitment of bonus outlook for the current a team member. quarter. PLUS, MORE DETAILED DEPARTMENT INFORMATION, PROJECT UPDATES, AND INITIATIVES. >> 14 :: 2020–2021 :: We Are DI
S DI 75 :: No. 03 Make money or it's just a hobby. Dimensional Innovations :: 15
>> SO WHAT’S OUR SCOREBOARD? Our scoreboard is our income PURPOSE + PROFIT :: And statement—which reports our financial performance over a specific while everyone loves a bonus, accounting period. Our performance is assessed by giving a summary it’s not the only factor driving of how the business incurs revenue and expenses. It shows the net us to succeed each day. Our profit or loss incurred. purpose—to liberate people from mediocre experiences by creating BONUS :: Through financial transparency and education, GGOB remarkable ones—is what pushes empowers every employee to find ways to positively impact DI's us to brainstorm ideas a little lon- financials. To encourage employees to think like business owners, ger, work a little harder, and think and drive the financial health of the company, we offer a stake in the a little bigger. game—or a bonus that is paid out quarterly when exceeded targeted financial thresholds. Companies guided by a purpose beyond simply making money Our bonus is centered around a critical number, which in our case is actually generate six-times EBITDA (Earnings Before Interest Taxes Depreciation & Amortization). more profit than their profit- When EBITDA exceeds our budget and we reach targeted numbers, DI driven rivals. keeps half of the overage for growth and investment, working capital, and a rainy day fund, and then shares the other half with employees. This is why we're proud to do The higher the target we achieve, the higher percent of annual pay each what we do. We're bringing hap- employee will receive. In 2020, employees have the opportunity to receive piness, inspiration, pride and up to 10% of annual pay as a bonus. Since implementing GGOB over two curiosity to a world that could use years ago, DI has paid out $2.7 million in bonuses to employees. a whole lot more of those things. Early into the adoption of GGOB, Mike Christman took time to point out that supplies were being thrown away—which translates to throwing away money. He shared this email with his team: As Jason Aldrich mentioned in this morning’s meeting, we all need to be on the lookout for unnecessary waste happening in the shop. These are bags of screws and a roll of tape that were found in the dumpster. I looked up what the cost of this is and it totaled up to be $35-$40. \" EVERY LITTLE BIT COUNTS AND IT ADDS UP OVER TIME. LET’S ALL KEEP AN EYE OUT AND MAKE SURE WE’RE DOING WHAT WE CAN TO SAVE MONEY.\" 16 :: 2020–2021 :: We Are DI
LUCY'S LEMONADE STAND :: We get that accounting may not be your cup of tea. That’s ok. We don’t expect all DI employees to know every financial detail, but we all benefit when we understand how DI makes money. Even something as simple as a lemonade stand has an income statement. Take Lucy’s Lemonade Stand: REVENUE 50 cups sold @ $1 = $50 MATERIAL + LABOR Water, lemons, sugar, ice, cups = $10 Time spent making + selling = $10 = Cost of Goods Sold (Material + Labor) = $20 DIRECT MARGIN Revenue - (Material + Labor) = $30 EXPENSES Pitcher, spoon, table, signs to advertise = $15 NET INCOME :: (DIRECT MARGIN $30 - EXPENSES $15) = $15 While DI has several more line items on our income statement, the concept remains the same: Revenue - Costs of Goods Sold = Direct Margin. Direct Margin - Expenses = Net Income. Dimensional Innovations :: 17
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EOS EOS, THE ENTREPRENEURIAL OPERATING SYSTEM, is a complete set of simple concepts and practical tools designed to help us achieve our goals as a team. We like to think of the Great Game of Business (GGOB) as managing the financial health of our company, and this works alongside the Entrepreneurial Operating System (EOS), which guides our people and processes. When you’re ready to learn more, read Traction by Gino Wickman and you’ll discover how these ideas and tools can be applied to meetings, goal setting, and making sure the right team is in place. EOS HELPS THE LEADERSHIP TEAM + INDIVIDUAL DI EMPLOYEES GET BETTER AT THREE THINGS: VISION TRACTION HEALTHY Getting everyone on the same This keeps us focused, Helping all of our leadership page with where we’re going, disciplined, and accountable teams be cohesive, functional, and how we plan to get there. so we can all execute our vision. and healthy. DI 75 :: No. 26 Be great collaborators with egoless humility. Dimensional Innovations :: 19
V/TO V/TO IS SHORT FOR VISION TRACTION ORGANIZER, which is grounded in DI’s core values and core focus with long-term targets, marketing strategies and one to three year goals. CORE > We are curious people VALUES > We stay humble + hungry > We have the guts to do things that have never been done > We collaborate through uncertainty > We have uncommon commitment > We are real and work with transparency CORE Our purpose is to liberate people from mediocre experiences by creating FOCUS remarkable ones. CORE By 2025, we will generate $150 MM in revenue by living our Core Purpose. TARGET MARKETING Target Market STRATEGY > Geographic: U.S. > Demographic + Psychographic: High-level decision makers challenged with complexity, timing, budget and high expectations—and who are accountable for delivering a remarkable experience. 3 Uniques: > People: Our people make the remarkable possible > Projects: Our projects prove our impact on our client's business and world > Process: Our process (DI Way) combined with the guts to do what's never been done Proven Process: The DI Way Guarantee: Step one of our process is a Discovery session, for which we charge a fee. If you're not happy with our work, you don't pay for it. 20 :: 2020–2021 :: We Are DI
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MARKETING STRATEGY OUR APPROACH IS SIMPLE: find clients with big ideas. While the actual execution of our marketing strategy is a little more complex, it all boils down to an active search for partners who aren’t afraid of solving complex problems with us. Coupling a client’s brand insight with DI’s unique skill set, we form long-term partnerships which result in remarkable experiences. WHERE ARE OUR CLIENTS? WHO ARE THEY? HOW DO WE DO IT? The United States, but you High-level decision makers The DI Way, or rather, the process never know where we’ll decide challenged with complexity, by which we execute a project to go next. timing, budget and high from start to finish. expectations—and who are accountable for delivering a remarkable experience. DI 75 :: No. 48 . Think differently and generate REAL business results. Be solution-agnostic. 22 :: 2020–2021 :: We Are DI
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O WHAT IS IT EXACTLY THAT MAKES US stand out against projects prove the impact we the competition? We’d argue that it’s the perfect balance of have on our client’s business badass people, integrated processes and a diverse, exciting and the world. project history. O3 :: PROCESS :: The DI Way. O1 :: PEOPLE :: Our people make the remarkable possible. We Our process is the framework by are one team of designers, architects, engineers, coders, animators, which we operate creatively with welders, project managers, painters, UX experts and creative our clients. Knowing that the dev- technologists all working together under 140,000 square feet of elopment of a remarkable experi- design, build and invent space. ence is full of complexities, we’ve built our approach in a way that O2 :: PROJECTS :: Our projects prove our impact on our client's busi- allows us to successfully execute ness and world. From museum exhibits to athletic facilities, executive from idea to install every time. briefing centers, iconic placemaking and sponsored activations, our 24 :: 2020–2021 :: We Are DI
OUR 3 UNIQUES 01 :: LISTEN 02 :: DREAM + EXPLORE 03 :: FILTER + REFINE Discovery Conceptual Design Schematic Design --- --- --- Define Story Samples Goals + KPIs Concept Overview Mock-Up Testing Milestones Content Plan Experience Strategy + Plan Ideation Development Journey THE DI WAY 04 :: DEFINE + DOCUMENT Design Development --- Plan Locked Details + Dimensions Finalized Design 06 :: OPTIMIZE 05 :: BUILD Service + Maintain Fabrication + Installation --- --- Train Project Execution Service Support Final 1% DI 75 :: No. 10 . Sell the problem; the current design-bid-build . method is broken. Our future practice . approach of concept-to-completion works! . Dimensional Innovations :: 25
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DIVERSITY + INCLUSION DIVERSITY MAKES DI. Our success as a company is rooted in this team of individuals bringing their unique perspectives, skills and backgrounds to the conversation every day. Solving our clients’ toughest creative problems means we can’t settle on just being in the room together. It’s on all of us to invite diverse input and consider the voices not in the room who could make the product and experience— for clients and employees—better. DI’s commitment to innovation includes strengthening our future workforce as well. We actively explore ways to engage with internship programs, partnerships with local schools and universities and other organizations supporting inclusion efforts. DIVERSITY MEANS SO MANY THINGS TO SO MANY PEOPLE: > Race + Ethnicity > Socioeconomic Status > Education > Gender + Gender Identity + Background > Disability + Ability (Health) > Sexual Orientation > Veterans > Religious + Spiritual Beliefs > Thinking Style + Personality > Age + Generation > Personal Life Experience AND MORE. >> Dimensional Innovations :: 27
>> WE FACILITATE CONVERSATIONS AND ADVANCEMENT THROUGH: OUTREACH INTERNAL SUPPORT COMMITMENT to employees as a safe for awareness, education to meetings, support space to share their thoughts and representation. and regular training. and experiences. REACH OUT TO THE TEAM TO GET INVOLVED OR LEARN MORE BY EMAILING [email protected]. DI 75 :: No. 40 Care about each other and have your teammate's back. 28 :: 2020–2021 :: We Are DI
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DI FOUNDATION WE HAVE ALWAYS BELIEVED that DI can—and should—have a a broader audience, we are positive impact on the communities we serve. Supporting our stronger when we serve together. community isn’t part of our business plan, it’s part of each and every one of us. We run marathons, create art, paint houses and serve food The DI Foundation is a common to people in need. We’re multi-national, multi-cultural, multi-talented thread uniting all of us in a individuals, each with unique ideas. We came to DI to give, learn, unique, charitable and fulfilling create, build, design, and leave our mark in the communities where way. Our commitment to service we live, and on the world. through volunteerism, financial giving and being strong commu- In 2015, we created the DI Foundation, which is employee-funded nity leaders is present in all DI and managed. We encourage and offer employees a chance to give offices around the nation. For back by offering 8 hours annually to volunteer in their community more than two decades, DI has at a non-profit of their choice. In addition, we offer a matching gift withstood shifting economic cli- program so employees can double their impact. mates to thrive and expand into new regions. We are honored to Over the past 5 years, DI and the DI Foundation have given over be able to give back to the com- $500,000 to worthwhile charitable organizations. munities that have supported us over the years. DI’s giving policy Our workforce is a diverse, talent-rich pool of individuals with includes fundraising, sponsor- various strengths, skill and connections. To use those skills for ships, and donations that align the good of the community, we encourage employees to partner with our philanthropy pillars: with organizations needing targeted expertise so they can provide arts, healthcare, education, and from within their field. Whether it’s through a board membership, social services. committee involvement, or educational programs which reach >> TOGETHER, WE HAVE: > Provided clothing, food + > Served + donated food to > Created art with sick children supplies to the homeless the hungry > Walked, ran and biked hundreds > Mentored students + sup- > Provided toys to children in need of miles in all kinds of weather to ported STEAM organizations help find a cure and give support > Supported the arts Dimensional Innovations :: 31
<< OVER $500,000 Donated to a variety of nonprofits that include but are not limited to: Children's Mercy, Big Brothers Big Sisters, Spencer C. Duncan Founda- 32 :: 2020–2021 :: We Are DI tion for Veterans, Boy's Grow, MS Society and a variety of others.
37% DI Foundation membership percentage, 05 DI 75 :: No. 25 with hopes of increasing to over 50% soon. Give back to your community. You have to give to get. Handmade, custom beds for children with Spinal Muscular Atrophy on behalf of the Jadon’s Hope Foundation. Dimensional Innovations :: 33
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OUR HISTORY 1993 Schofield Design Inc. was founded by Doug Schofield, Jim Baker, Jim Richardson and Walter Grimes. LIKE OTHER COMPANIES WE ADMIRE, we started in a garage in 1993. healthcare, has been key in help- But, in a lot of ways, our garage has really just grown in size. Maybe ing to protect us from downturns it's our humble Midwestern roots, but we still do the hard work and in the economy, while also always move quickly, we still ask the hard questions, we still build things, allowing us to pivot into markets we're gritty when it comes to innovation, and roll up our sleeves to where we see more opportunity. get the job done. The most important thing we’ve In the mid-90's the big screens gave us our opportunity. As the done over recent years has been “cinema wars” heated up, we began to design and build the signage, our intentional focus on building theming, and branding for the megaplexes that were driving the an exceptional team capable of movie theater industry. It was our big break. meeting any challenge, in order to solve wicked problems for our Like all trends though, things shifted and the cinema industry fell on clients. Now, in 2020, we have hard times. We were able to pivot and diversify, and quickly discovered roughly 300 people on our team in Kansas City is the sports architecture capital of the world. Thankfully, six locations across the country. we found ourselves perfectly positioned to become a major player in the sports industry. Continuing to diversify into several markets, includ- DI 75 :: No. 05 ing museums, zoos, corporate, entertainment, retail, civic, transit, and Our only real competitor is ourselves. Dimensional Innovations :: 35
1995 1997 1999 2001 > The multiplex era begins DI moves from signage A NEW ERA BEGINS > We make the commitment with AMC to architectural details Buy-out of Schofield Design to digital fabrication + columns > New name + new brand: Dimensional Innovations > Tucker becomes partner 36 :: 2020–2021 :: We Are DI
2002 2003 2009 2010 > Walter Grimes + RETAIL, HEALTHCARE, > Innovation Lab begins FIRST TECH JOB + Jim Richardson retire MUSEUM + METAL WORK OAK PARK MALL BANKING CHANGE + > We start 3D sculpting Oak Park Mall turns out great, FIRST SPORTS JOB but we don't make money, so we change our business > Theatres stop building so we philosophy and lead by design. diversify our clients + capabilities No more BIDness. > San Antonio Spurs Arena 5 people :: Dimensional Innovations :: 37
2011 2012 2014 2015 BEGIN ADDING > Shield Casework begins > Jim Baker retires > Lincoln Bridge completed NEW DEPARTMENTS > RockBox begins > DI Foundation established > Interior Design, Branding > Double down on design > Write the red vision book > Started experimenting with solid surface furniture ROCKBOX Rockbox was a small, but powerful video content agency started by two former advertising creatives in 2014. The team delivered creative direction and brand storytelling through video content and motion graphics like an experienced production company on the level of world-class agencies for clients like Microsoft, Helzberg Diamonds, and the Cleveland Cavaliers. In 2019, they integrated with DI’s tech- nology team to deliver a full-range of storytelling and experience design to clients. SHIELD CASEWORK Born in the Innovation Lab at DI, Shield builds solid surface lockers for elite professional sports teams, as well as casework and furni- ture for a variety of environments, including healthcare settings with the highest safety and cleanliness standards. Shield’s philosophy is simple: create beautiful products that are meticulously crafted, immaculately clean, and unmatched in quality. They’re manufactur- ers who think like designers. In 2020, DI purchased a majority stake in the company as a way to establish a product line and a consistent recurring revenue stream. 38 :: 2020–2021 :: We Are DI
2016 2017 2018 2019 > 2020 Vision Session DI EXPANDS > Opened additional offices > Added the LSAM and > DI Build established > Implemented GGOB began printing with additional space > Celebrated 25 year in Lenexa, KS, and offices in > Adopted EOS Atlanta + Minneapolis anniversary > RockBox joins DI > Allison Schmitt, former DI CFO, becomes the CEO of DI Build DI BUILD 5 people :: Not to be confused with the incredible DI fabrication team, DI Build Dimensional Innovations :: 39 focuses on general contracting and construction management services. They operate independently of DI, but partner often when clients need renovations or restoration, such as moving walls, to provide a smartly prepared canvas of a space to allow DI’s expert experience design to shine. DI Build was formed in 2016, and then expanded during 2019 as former DI Chief Financial Officer, Allison Schmitt, took on the role of CEO.
WHERE WE'RE GOING IN 2025 … We’re pretty sure there will still be plenty of mediocre experiences and clients with wicked problems, which is why being in a category of one as an experience design firm who can design, build and use technology to tell stories and connect people will be critical to our success. IN 2025 … DI will be a $150 million dollar company by continuing to live our purpose of liberating people from mediocre experiences by creating remarkable ones. IN 2025 … Each of our projects will have an experience engagement metric score, as well as customer satisfaction score. The more we under- stand what really works, the better we’ll be and the better our experiences will be. IN 2025 … Our secret to success will still be our people. The unicorns, the hybrids, the people who are great at one thing and good at every- thing, and the people who are willing to try anything once. >> DI 75 :: No. 53 . Write down your goals and share them. . 40 :: 2020–2021 :: We Are DI
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>> HOW WILL WE REACH OUR 2025 GOALS? By doing more that, we’re going to get MEASUR- of the same. ABLE RESULTS, which means giving people more transparency How do we invent our own future by doing more of the same? to our value. And, if we’re mak- ing that kind of impact, we know By continuing with our purpose of liberating people from everybody is going to be TALKING mediocre experiences. about us. And if we’re making headlines, we know TALENTED Because if our purpose is to liberate people from mediocre experiences, people are going to want to work the first thing we have to do is LISTEN to them. And if we truly listen here. And more GREAT CLIENTS to our clients, we’re going to understand their business goals. And are going to want to talk to us once we know their BUSINESS GOALS, the best DI TEAM for the job about their business problems. can begin a disciplined PROCESS. And because our people are set And when you have great, smart up for success, they can DREAM up the best STORY about what the clients … well, you’re going to experience can be. And if we execute a great story all the way to the want to listen to them. final 1%, it’s going to be a REMARKABLE EXPERIENCE. And if we do THAT IS HOW WE MAKE WHAT SEEMS IMPOSSIBLE TO MOST COMPANIES—POSSIBLE. > No other company has our imagination > No other company has our courage > No other company has our commitment Because no other company has the DI mentality of \"I don’t know, but I bet we can figure it out.\" 42 :: 2020–2021 :: We Are DI
09 :: GREAT CLIENTS >> 01 :: LISTEN 02 :: BUSINESS GOALS >> >> >> >> 08 :: TALENT 03 :: DI TEAM + PROCESS LIBERATING PEOPLE FROM >> MEDIOCRE EXPERIENCES 07 :: TALK + BUZZ 04 :: DREAM + STORY >> >> >> 06 :: MEASURABLE RESULTS 05 :: REMARKABLE EXPERIENCES Dimensional Innovations :: 43
THE DI The DI 75 is a collection of sayings we've heard and lived by over the years. It's what we believe, how we operate, and is a part of our cultural fabric. Whenever you're stuck, go to this list and it will help you figure out the next step. Why 75? Well, partly because we're bad at editing, and also because they all fit who we are, and what we believe. It started out as.the DI 50, then 65, then 70, and kept growing. My favorite one is \"This is your place. Make the call.\" because this list is really giving you a decision criteria. If you live by this list, you will make the right call.. . Tucker Trotter :: CEO. 44 :: 2020–2021 :: We Are DI
01 08 14 21 Always be safe. Check our Anticipate a client's need See technology as another ALL designs must have EMR and be proud! and perceptions. way to impact the heart meaning, tell a story, and mind of the customer. deliver exceptional busi- 02 09 ness results, be simple 15 and beautiful. Return all calls or e-mails If you say it, it's sales within 24 hours (even if to BS; if they say it, it's the Always hire people that 22 say you need more time). truth. Attract clients, don't are better and smarter sell them. than you. Replace yourself. Be curious, ask why, 03 think differently. 10 16 Make money or it's just 23 a hobby. Sell the problem; the You're always being current design-bid- interviewed. Simple solutions are 04 build method is broken. the hardest ones. Our future practice 17 One team, one score. approach of concept- 24 We win or fail together. to-completion works! Act as if your competition is working 24/7 to beat you. Mock up, mock up, mock 05 11 up. Fail fast and fail cheap. 18 Our only real competitor Carry out demanding 25 is ourselves. and seemingly imposs- Be a category of one. ible tasks. Don't have competition. Give back to your 06 community. You have 12 19 to give to get. Liberate people from medi- ocre experiences and don't Have an uncommon Have fun and don't take 26 create them for others commitment to deliver yourself too seriously. while doing it. on our promises. Be great collaborators 20 with ego-less humility. 07 13 Be a disruptive innovator. 27 Always think about what The people are far more You want people to get can precede you before you important than the hard- anxious when they see all Be an attractor of talent. meet with a potential client. ware/technology. Support we have cooking. the operator. Dimensional Innovations :: 45
28 for continuous improve- 41 48 ment. Read. Learn. When you find a client Be BOLD. Think differently and we want, stop at nothing 35 generate REAL business to land them (LTF). 42 results. Be solution- Always strive to make agnostic. 29 the client look good and We make our clients don't worry about who look good. 49 Find opportunities to gets the credit. expand our capabilities 43 We have the most and incubate them. 36 diversified \"zero-agenda\" Always support a flat solutions team under 30 Always respect the entrepreneurial culture. one roof. source and give credit Empower, trust, then where credit is due. 44 50 get out of the way. But always verify. 37 When in doubt, communi- Promote transparency cate or ask, chances are in pricing, process, 31 The team should fixate someone here has solved problems, and every- on how it can create the this problem before. thing else. Move with speed and most value for every client. urgency. You have to \"ship\" 45 51 ideas to learn from them. 38 Be a thought leader in Craftsmanship: have 32 If someone else can do it our field, share what you pride in everything better, let them or learn care about, be authentic. we do. Build highly functional, ag- how to do it yourself. ile teams within DI that can 46 52 truly count on each other. 39 Always ask: Does the client We have always evolved 33 Always think about the receive value in this? if not, based on the client's final 1%. That is what STOP it. needs, you must listen CLIENTS not projects. leaves the most lasting for opportunities. impression of DI. 47 34 53 40 Every person on our team Drive out waste and is in equal control. If it isn't Write down your goals rework. Always look Care about each other and right, STOP it. and share them. have your teammate's back. 46 :: 2020–2021 :: We Are DI
54 meanwhile, you're on to 67 74 the next big thing. Do one thing at a time, Want a marketing plan? Talk to everyone as if really, really well. 61 Just do great work. they were your boss. Your customer, the founder, 55 Sock away money in 68 your employee: they're all the good times. You will the same. Be accountable. If someone be glad you have the cash We are always a phone needs an answer, get it. If for the right opportunity call away (from the next 75 someone has a deadline, when everyone else is in awesome project). hit it. panic mode. This is your place. Make 69 the call. 56 62 This is our house. Take Always share bad Do what you say. pride, give a great first news first. impression, and pick up 63 your shit. 57 Always keep your word 70 Don't worry about things and operate with integrity. you can't control. Over communicate. 64 58 71 Always make it right. Do the opposite of what Make mistakes, own them, everyone else is doing. 65 fix them, share the learning. 59 It's okay to fail if you 72 are falling forward. Stay Never, ever borrow money. in motion. Mostly, we do things that haven't been done before. 60 66 So don't be surprised when you're surprised. Be transparent with If you hear someone your competition. If you say \"That's not my job,\" 73 show them everything you start flipping tables and are doing, they will get desks. We all do whatever Care more and make cool busy trying to copy that; it takes. shit happen. Dimensional Innovations :: 47
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NO. 14 SEE TECHNOLOGY AS ANOTHER WAY TO IMPACT THE HEART AND MIND OF THE CUSTOMER. With hospitals putting an increased focus on facilitating welcoming become available, including and engaging experiences for patients and their families, incorpo- things like wings, fire and a rating technology beyond the procedure room and into the healing unicorn horn. Depending on how process has become an important focus for healthcare professionals. the patient is feeling, they can DI was challenged by the Connecticut Children’s Medical Center to keep their curtain open to see help bring their Infusion room to life, and create a digital experience the large displays in the center of to compliment the renovated space, working in partnership with the facility, or if they need more Tecton Architects. privacy, they can still view the experience on the monitor within Surrounded by a breathtaking, outdoor-themed space, infusion patients their room. are able to participate in the “Wilderverse”—an interactive game that allows users to access a website on a phone or tablet to create a The interactive experience gives custom avatar that explores a virtual outdoor world visible on multiple, patients a sense of control during curved digital OLED displays in the center of the treatment area. a treatment that is often very much out of their control. And, The design incorporates nature settings, including a campfire, castle, as their avatars interact with waterfall, large flower pods and a ship scene. Patients can choose avatars of other patients, they're from three different custom-created avatars (a gerbit, fantasy horse, reminded they're not alone in this or treebot) and customize it’s features. The more the patient inter- healing journey. acts with their avatar, also called a pathfinder, the more accessories Dimensional Innovations :: 49
HAVE FUN AND DON'T TAKE YOURSELF TOO SERIOUSLY. NO. 19 50 :: 2020–2021 :: We Are DI
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