Media Kit (2020)

media kit 2020 the daily californian uc berkeley FREE

the daily californian campus. city. community. californian. The Daily Californian is an independent, student-run newspaper covering both UC Berkeley and the city of Berkeley. With a prominent and active readership, the Daily Cal provides news coverage all year round. Where stories are shared. Your brand. Your paper. Your story. Table of Contents 1 2 Bundle Ad Options (print and online) 3 Reach 6 Online Ad Options 8 Social Media Ad Options 11 Print Media Ad Options 12 Sponsored Content Production Calendar the daily californian FREE [email protected] | (510)280-2452

1 bundles curated—for you. Each brand is unique. We offer customized bundles to help brands reach their targeted audience. Twitter / Facebook Social media / online bundle bundle 20% off 20% off the daily californian Print, with purchase of Online / social media ads 30% off [email protected] | (510)280-2452

2 reach expand your audience. Take a look at what our reach looks like to see how many people you can advertise to. 97,000 43,000 Adults in Berkeley Cal Students 14,000 179,000 Print reach per edition weekly pageviews • 4 day print by reach - 19,600 • 5,326 Berkeley users weekly • iEdition (digital newspaper) - • Over 1 million impressions 1,750 per issue served monthly per ad space Social media outreach 194,000 43,500 impressions weekly visitors weekly Package your ads to grab a bigger slice of the demographic (4) days in print – 50,000 digital impressions – (4) Facebook post 26,600 people reached + 50,000 ad views + 16,000 social media views = 92,600 people reached the daily californian [email protected] | (510)280-2452

3 online ad options dilate your digital engagement. With the advent of technology and the web, our online presence allows brands to reach communities in Berkeley and beyond. Elevate your online presence through our varied platform options: 9.3 million 4.9 million pageviews last year mobile pageviews last year 4 million 11.3 million impressions last year unique users last year 35 Our readership 33.24% 45.3% 30 Women 25 gender 20 17.77% the daily californian 18.17% 14.23% 15 54.7% 10 9.94% Men 5 6.65% 0 18-24 25-34 35-44 45-54 55-65 65+ ag e [email protected] | (510)280-2452

4 mobile mobile banner (320 x 50px) medium rectangle (300 x 250px) impressions mobile banner medium rectangle* 40k (320 x 50 px) (300 x 250 px) $320 $400 50k $360 $450 60k $420 $520 75k $525 $600 100k $650 $800 150k $900 $1,050 *Medium rectangle ads are seen on both mobile and desktop, but can be purchased individually the daily californian [email protected] | (510)280-2452

5 desktop desktop banner (970 x 90 px) homepage homepage medium slides rectangle slides* (300 x 250 px) 1st slide: $810 half page 2nd slide: $648 (300 x 600 px) 3rd slide: $486 4th slide: $324 5th slide: $162 *bypasses Adblocker impressions medium rectangle* half page desktop banner 40k (300 x 250 px) (300 x 600 px) (970 x 90 px) $400 $280 $360 50k $450 $330 $400 60k $520 $370 $470 75k $600 $460 $550 100k $800 $600 $700 150k $1,050 $775 $950 *Medium rectangle ads are seen on both mobile and desktop, but can be purchased individually other options embedded ads newsletter ads Bypass ad blockers and associate Every Friday, The Weekly your brand with specific editorial Californian lands in over content. 2,000 inboxes. Your ad could land with it. - banner ad (480 x 60px) - $500 - rectangle ad (240 x 310px) - $600 - top banner ad (970 x 90px) - $200 the daily californian [email protected] | (510)280-2452

6# 5 social media options brands in our audience’s hands. Tap into a segment of our online viewership by engaging with our social media portals, such as Facebook and Twitter. Facebook Post $250 174,000 3,800 40,205 Facebook users see our Facebook users see each followers posts each month post (on average) Our viewership 20 20% 15 44% Men 14% gender 10 54% 6% 6% Women 5 the daily californian 4% 3% 0.05% 0 13-17 18-24 25-34 35-44 45-44 55-65 65+ ag e [email protected] | (510)280-2452

Twitter Post 7 $150 Our viewership 14% 40,300 Twitter followers Boost Your Post Boost your ad by a targeted demographic and guarantee reaches by age, gender, location and keyword interests. + 1,000 to 3,500 impressions $50 + 5,000 to 8,000 impressions $75 + 8,500 to 20,000 impressions $120 the daily californian [email protected] | (510)280-2452

8 print advertising all the news that’s fit to print. Established in 1871, The Daily Californian is the paper of record for the City of Berkeley. The Daily Cal has served the greater Berkeley/Oakland East Bay Area for 150 years. We cover UC Berkeley news and much more, from local city news, sports, US politics, and the Bay Area art and entertainment scene. Audience 10,000 47,500 97,000 students and Berkeley adults papers distributed faculty daily around the City of Berkeley iEdition 35 33.5% 45.85% Women + 7,000 30 27.5 % iEdition page views per month 25 20 gender 15 .5 % 54.15% 15 Men 12.5 % 10 5.5% 5.5% 5 0 18-24 25-34 35-44 45-54 55-65 65+ ag e the daily californian [email protected] | (510)280-2452

Print ad options 9 full page (10” x 21”) 1/4 page (4.95” x 10”) 1/8 page (4.95” x 5”) 1/2 page (10” x 10.25”) Prices (color) full page 1/2 page 1/4 page 1/8 page (10” x 21”) (10” x 10.25”) (4.95” x 10”) (4.95” x 5”) $1,500 $800 $450 $325 the daily californian [email protected] | (510)280-2452

10 Other options Contact us for information on premium ad options! Spadeas Inserts Banner ads $3,000 for a $80 per 1,000 Top Banner: 4-page spadea 10” x 1.5” $750 Poster Racks (ask for quote) Bottom Banner: 10” x 3” $600 Deadlines Ad spaces must be reserved by 3PM three days prior to publication. Materials should be received 2 days prior to publication by 3 PM. A 15% surcharge will be added for premium placement. the daily californian [email protected] | (510)280-2452

11 sponsored content we want to tell your story. Sponsored Content is an advertising platform that gives the reader the opportunity to give a personal reflection of what your organization is truly about. You write the content and we post it! We at The Daily Californian are happy to provide a platform for business partners to reach their target audiences tangibly and personally. Articles can include hyperlinks to companion site URLs, your Facebook page, and photos to help present a complete vision of your business. We can also boost your article to our many Facebook followers to help drive traffic to your site. Online Live on-site for a minimum of 12 months You write $800 We write $1,200 Have your content printed for an additional $500! *Price may vary on the size of content* *Sponsored content is identified by the \"sponsored content\" title on every article page. Each article has 'sponsor' in the byline next to the author name. Paid content does not receive permanent placement online and is on-site for a minimum 12 months. Sponsored content is not the ideas and opinions of The Daily Californian. the daily californian [email protected] | (510)280-2452

12 2020-2021 calendar (510)280 -2452 | [email protected] 2020 Summer/Fall July 2020 August 2020 September 2020 Special Issues SMTWT F S SMTWT F S SMTWT F S 2020 1 234 1 1 2345 Welcome Freshmen / Fall Orientation ......... August 27, 2020 5 6 7 8 9 10 11 2345678 6 7 8 9 10 11 12 Career Fair Issue .............................. September 15, 2020 12 13 14 15 16 17 18 9 10 11 12 13 14 15 13 14 15 16 17 18 19 Election Issue .................................... November 4, 2020 19 20 21 22 23 24 25 16 17 18 19 20 21 22 20 21 22 23 24 25 26 * Mental Health Issue ............................ November 12, 2020 26 27 28 29 30 31 23 24 25 26 27 28 29 27 28 29 30 Puzzles Issue ........................................ December 3, 2020 30 31 Year in Retrospect .................................... December 10, 2020 October 2020 November 2020 December 2020 2021 SMTWT F S SMTWT F S SMTWT F S New Year ................................................... January 28, 2021 Black History Month ............................... February 4, 2021 1 23 1 234567 1 2345 Sex ............................................................ February 11, 2021 4 5 6 7 8 9 10 8 9 10 11 12 13 14 6 7 8 9 10 11 12 150th Anniversary Edition ................................ March 18, 2021 11 12 13 14 15 16 17 15 16 17 18 19 20 21 13 14 15 16 17 18 19 Best of Berkeley / Food + Drink Guide ............. April 15, 2021 18 19 20 21 22 23 24 22 23 24 25 26 27 28 20 21 22 23 24 25 26 Cal Day (8 pgs, 5,000 copies) ............................... April 24, 2021 25 26 27 28 29 30 31 29 30 27 28 29 30 31 Weekender Issue .......................................... April 29, 2021 Commencement/GradIssue ................................. May20,2021 2021 Spring Summer Orientation ......................................... June 10, 2021 January 2021 February 2021 March 2021 SMTWT F S SMTWT F S SMTWT F S 12 1 23456 1 23456 3456789 7 8 9 10 11 12 13 7 8 9 10 11 12 13 10 11 12 13 14 15 16 14 15 16 17 18 19 20 14 15 16 17 18 19 20 17 18 19 20 21 22 23 21 22 23 24 25 26 27 21 22 23 24 25 26 27 24 25 26 27 28 29 30 28 28 29 30 31 31 May 2021 June 2021 April 2021 SMTWT F S SMTWT F S SMTWT F S 1 23 1 1 2345 4 5 6 7 8 9 10 2345678 6 7 8 9 10 11 12 11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 25 26 27 28 29 30 23 24 25 26 27 28 29 27 28 29 30 30 31 Regular Issue Special Issue Holiday * Online Only the daily californian [email protected] | (510)280-2452

the daily californian [email protected] (510) 280-2452 FREE