NEWSLETTER March 5, 2017 Updated Marketing Statistics Regarding AMAZON That You Should Know ASAP In 2016 Amazon BecameThe WORLD’S Most Powerful Retail Competitor Warren Buffett acknowledged traditional B&M retailers are struggling in the face of competition from Amazon
Due to the high response rate from the Top B&M Retail Executives of America to our periodic eNewsletters regarding Amazon,The WORLD’S Most Powerful Retail Competitor and The Consortium Network;We felt you should know the following important Marketing Statistics updates ASAP.CHART #1 Below Has Been Updated With 4 Charts To Show The Impact Of Amazon’s New Critical Mass Consumer Power ThatNobody Expected:CHART #1 shows: 1. The evolution of Amazon’s path to Critical Mass from 2008 to 2016 (Critical Mass: an Inverted Curve gradually increasing from 0° to 90° [straight up] by sheer external power, rather than Bell Curving back to 0°) 2. Future Growth assumes Amazon’s Critical Mass growth will eventually decrease year over year by -2% (back to a Bell Curve) . . . . but I wouldn’t bet on Jeff or his consumers slowing down any time soon.Therefore, we also did a study where Amazon only slowed down by 1% (instead of growing at 60% YOY as last year) but You andWalmart disappeared – so we won’t bother you with that study.CHART #1 shows the B&M Retail industry’s “Tipping Point” is Within 2 Years THAT YOU SHOULD KNOW ASAP.Indications of a future BELL CURVE were nowhere in sight in spite of the simple reality of Compounding Growth.We included the actual numbers so you can make informed and accurate decisions, possibly running your own studies.The Constant is E-Commerce with 3 variables: (1) YOU + 1 Million Local Store (2) Amazon.com (3) Walmart.com who may verywell join The Consortium based on The Consortium collectively doubling their e-commerce potential from #1 to #4 below andsignificantly reducing their #1 competitor’s current status..
CHART #2 is what the B&M Retail industry would look like with Amazon’s growth rate reduced by only 1% YOY from the 2% YOYdecline in #1 above to 3% YOY decline in #2 below.That’s a long hard road – but at least B&M Retailing is starting to re-emerge by 2025 in this study.But again – respectfully, we suggest that without UNITING, #2 will never happen – So Go Back To #1.
CHART #3 shows B&M Retail Industry improvement given we collectively put Amazon’s growth into a Bell Curve with a 4% YOYdeclining growth – to which there is no sign without The Consortium at this moment (The Red Line).Please notice Walmart, the greatest, most powerful retailer on the planet is in just as much trouble in #2 as everyone else,OUR ASSESSMENT in Chart #3, based on available statistics, is Conservative assuming ½ % YOY growth in #2 and 1% YOY growth in#3 when Walmart is currently in decline thanks to Amazon.
CHART #4 with Amazon at 5% growth decline YOY brings immediate relief to all B&M retailers but this will take a Strong UnitedConsortium to achieve what at the moment looks impossible – BUT IS ACHIEVABLE if we start soon enough.AND TO YOU DOUBTING THOMASES; look carefully:UNITED nobody is doing anything different but your power increased to 115 Times Greater than Amazon’s power. THINK ABOUTTHIS.Please notice Walmart is finally growing nicely (573% from $15.384 B in #1 to $88.194 B in #4) along with the rest of the Top B&MRetailers – only Jeff now has a problem.And remember: All you did was unite your E-Commerce Marketing with other compatible B&M retailers. NOTHING ELSE.And even that didn’t change anything – you still run your E-Commerce completely and competitively always as you see fit WITHNO OUTSIDE INTERFERENCE but you may see your stores’ sales increase faster than your warehouse sales increase.ONLY THE MARKETING CHANGES – slightly – and you now own and control the delivery part, which was the part Amazonoriginally exploited at your expense.If for some reason you decide you want a 3rd party delivery service in one or more areas, – that’s fine – and you will have astronger negotiating position than you have now.
The Covenants Of The Consortium Network (TCN)The Consortium Network is a method to UNITE B&M Retailers against their most powerful current threat: AMAZON.Ownership of The Consortium Network is by its Major Marketing Partners.TWO Types of Marketing Partners: (1) Owners (2) Non-Owners – from Major Anchors to In-Line Local Stores.THE REASON TO BE: Everything, Competitively Priced, Delivered In 30 to 45 Minutes OR LESS – With FREE Delivery.THE CONSORTIUM POWER is similar to Major Retail Malls: Local Retailers UNITED By Major Retail Partners (Chart #4above)THE CONSORTIUM FORCE: MARKETING (Not Delivery) = Viral Marketing Store by Store = Consumer to ConsumerNOTE 1: FREE Delivery Of EVERYTHING Competitively Priced is the Consumer’s demand > > > > > > > > DELIVERYNOTE 2: Regaining The Trillion Dollar Retail Market Amazon stole BY DELIVERY is the Retailer’s demand > > >MARKETINGMAJOR MARKETING PARTNER’S BENEFIT (1) Ownership Of The POWER – financially and otherwise (2) Control Of THEPOWER financially and otherwise (3) NO COST OF DELIVERY SERVICES the reward for Major Marketing Services.THE CONSORTIUM’S COMPETITIVE SECURITY: “The Secret Sauce” that has eluded Amazon for years, and everyone else(our patent and trademarks help).A BRIEF OVERVIEW OF FEBRUARY’S NEWSLETTER IS NOW AVAILABLE @ www.TheConsortiumNetwork.com
We will be mailing you an invitation to join a COALITION To EXPLORE New Retail Strategies – please have your assistants lookingout for it.A COALITION TO EXPLORE NEW RETAIL STRATEGIESTo Regain The Trillion Dollar Retail Market Amazon Now DominatesWe welcome any questions or concerns you may have,ThanksRichard CherryNetwork [email protected] information is available @ www.TheConsortiumNetwork.com
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