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THE HERD JANUARY 2021

CHAMPION’S CIRCLE Nation’s Restaurant News (NRN) recently published its 2021 Power List, which celebrates the best in restaurant leadership – those who demonstrate innovation and resilience, and those who champion diversity and inclusion. Of the 50 leaders on the list, two were familiar faces from Buffalo Wild Wings: Chief Marketing Officer Rita Patel and franchisee Karim Webb. IN THE NEWS Buffalo Wild Wings is offering free wings for America if the Big Game goes into overtime! 2

CHEF’S CORNER Steve Yeng, creator and founder of Skrewball For over a Whiskey, was born to immigrant parents in decade, Steve 1985 in Cambodia. The first seven years of and his wife worked day in and day out to Steve’s life were some of the toughest he ever create a delicious peanut butter whiskey faced - from contracting Polio and becoming using real peanuts, but extracting the paralyzed in his right leg, to living in a refugee allergens so that even those allergic to camp for six years. After a random act of peanuts could partake in the smooth kindness from a couple in San Diego, Steve beverage. Finally, in 2018, the Yeng’s and his family were moved out of the refugee came out with Skrewball Peanut Butter camp and to the United States. Whiskey, and just six months later launched it nationwide in all 50 states. “I tasted peanut butter for the first time at age seven Steve is grateful for his humble and instantly fell in love with beginnings as it made him the man he is it. It tasted like freedom.” today. He has a special place in his heart for Buffalo Wild Wings, which was the Steve spent his adolescent years scrounging first national chain to carry Skrewball. for food with his brother, just trying to make ends meet. He eventually saved up enough “Skrewball brings family money to open a 16-seat restaurant at the and friends together, just age of 22 in Ocean Beach, CA. On the menu? like Buffalo Wild Wings Peanut butter. From Peanut Butter Garlic sports bars do for so many Wings to Peanut Butter Fried Rice, Steve across the country.” incorporated the nut butter into everything listed on the menu. 3 Steve married his high-school sweetheart and the two of them embarked on a journey to create a fun liquor that would be unique to each and every consumer that came across the product. Skrewball Peanut Butter Whiskey, served with a salt rim, is the Wingman Shot of the Month!

COMMUNITY SPOTLIGHT Sports bars across the country continue to reach out to their local communities to donate meals to those in need and those working on the front lines. Thank you to sports bars #574 in Hutchinson, KS, #472 in Howard Hughes, LA and #688 in El Centro, CA (just to name a few) for your generosity and #Community spirit. Please send all community giving stories to [email protected] to be considered for a feature in The Herd. RANKING UP Amber Cordes, Manager of Amber became the GM of that very Restaurant Systems and Processes, location in 2006. Following years of began her career with Buffalo Wild managing full-time and turning the Wings in 2001 as a cashier in sports sports bar into a training location, bar #40 in Elk River, MN. Amber traded her non-slip shoes for heels and began working in the After five years of Minneapolis Support Center in 2013. holding a variety of roles within “Never in a million years did I think the sports that my part-time cashiering job bar (server, would turn into a 19-year career bartender, with the company. Throughout my shift manager), time with Buffalo Wild Wings I’ve

GAME ON The Big Game is right around the corner and sports bar #179 in Las Vegas, NV is preparing their team members in a unique way that promotes the Buffalo Wild Wings values of #Hustle and #Fun. AGM John Wyett transformed the squares game that is typically played during the Big Game into a unique competition that will engage team members in the days leading up to the game. To start, each manager and team member received one square. The team can earn extra squares by performing designated job duties during their shifts. Each department has their own guidelines in which to earn their squares. For example: Servers can earn a square for ending their shift with no comps or getting 2 WOW GEM reports in a shift. Team members are working extra hard these next few days to get as many squares as they can. During the Big Game, prizes will be given away each quarter. learned that mistakes will always happen, next level was definitely a challenge. but it’s how you react and course correct Some days I feel like I am maintaining that changes the outcome.” a work/life balance, whereas other days I feel like I am dropping the ball Amber’s biggest piece of advice: both at home and at work. But one “Be involved in work events, spend time in thing that never changed was my the community, always focus on personal passion. And I am proud to say that development and always feel like you have my passion has rubbed off on my a voice”. oldest daughter, as she just started her first job working at a sports bar Amber’s biggest challenge thus far: in the Minneapolis area.“ “Raising three kids while managing a restaurant and trying to advance to the 5

SOCIAL HIGHLIGHTS Buffalo Wild Wings worked with several influencers for the season finale of The Bachelorette, including Jason Tartick, boyfriend of former Bachelorette Kaitlyn Bristowe. The Wild Card playoff poll received 128K votes, the most of any Twitter poll in the brand’s history. If your holiday season didn’t consist of Buffalo Wild Wings sauce bottles then you are doing it wrong! Shout out to the BWW social team for sending influencers and athletes swag boxes to end the year. 6

ACTIVATIONS We closed 2020 by rallying America and Buffalo Wild Wings employees across the country with our 2021 Rally Caps. The special release of 300 hats sold out in minutes! We also had several professional athletes involved in our influencer campaign, including LA Clippers Guard Lou Williams and Washington Mystics Forward Elena Delle Donne. To celebrate TBS’s new hit extreme competition series THE GO-BIG SHOW, Buffalo Wild Wings went BIG and created the Go-Big Bundle, available via off-premise at all sports bars nationwide. Sports bar #132 in Kenosha, WI recently had a surprise visit from Can Head (Jamie Keaton), a star of the show! 7

Sports Bar #3875 WELCOME Congratulations to Chris Olexa and Aspire2B Hospitality for recently opening sports bar #3875 in Nacogdoches, TX. BWW GO #810 Buffalo Wild Wings recently opened the second BWW GO location in Glendale, CO. 8

OF HALL FAMENATIONALLY CERTIFIED TRAINING SPORTS BARS CONGRATULATIONS to the following sports bars on becoming Nationally Certified Training Sports Bars! SPORTS BAR #189 • GIBSONIA, PA SPORTS BAR #3281 • DOVER, DE High 5 Hospitality SHOUT OUT to the following sports bar on becoming re-certified. SPORTS BAR #58 • WICHITA, KS 9

BRAND CHAMP Brand Champ is one of the best ways to empower each and every Buffalo Wild Wings and franchise team member to deliver on the brand’s purpose, set actionable goals and explore how they can make a difference in the lives of others. The Schmidt Family Restaurant Group sports bars host Brand Champ sessions every two weeks to ensure all new employees have a timely opportunity to learn about Buffalo Wild Wings’ purpose and culture. “Great ideas need landing gear as well as wings.” -Sports bar #3802, Pikeville, KY 10

“Together a team can create a masterpiece.” -Sports bar #3287, Morehead, KY 11

ANNIVERSARIES Thanks for your years of service to the brand! 25 YEARS Doug Hullinger, District Manager, Ohio 15 YEARS 10 YEARS Carlisa Booker Ricky Rogers Cody Jackson Javier Secundino Charles Leonard Joseph Wagner 5 YEARS Brittany Byrd Lauren Fowler Hayley Martinez Charlie Schuppan Darrell Chandler Michael Klebba Maria Ortiz Skylar Short Kathleen Edgar Amber Krueger Miriam Quintanar Edward Vidaurre George Elkhoury Amy Krcelic-Mostaka Beatrice Ruiz Jason Walcutt 12

Click to submit your stories/ideas for content [email protected] 13