Binder1

ABOUT BOND



WHO WE ARE The trust, support, and camaraderie they have relied on to sustain that relationship all these years is the backbone for which BOND exists. It permeates every relationship at our firm from management to agent, from agent to client. WE’VE GOT THE CITY COVERED Our offices are an essential part of the BOND experience and each office is part of the fabric of its neighborhood. In addition to our three beautiful retail location window displays marketing our properties, we regularly hold events to promote our community and the culture within it. EXPERIENCED INDUSTRY LEADERS BOND New York was founded in 2000 and has since grown to become the largest independently owned real estate brokerage in the city with over 600 agents and five offices strategically located throughout the city. BOND is ranked among the top seven firms in the city. CUTTING EDGE TECHNOLOGY BOND has a dynamic web presence with over a million hits a month, 60,000 unique users running searches in our database and up to 12 chat leads per hour at peak. We have a state-of-the-art portable database connected to top web platforms including Facebook, Twitter, Craigslist, NY Times, Trulia, Zillow and StreetEasy. We also have an automatic listing update feed sent to our customers. ELITE IN-HOUSE MARKETING TEAM Our in-house creative team has over 20 years of experience in every media form. We have in-house copywriters and graphic designers as well as in-house public relations and social media teams. BOND has one of the highest Klout Scores in the industry for social media and has one of the top real estate blogs in NYC. BOND was ranked #16 in the Country by Property Spark for “Best Social Marketing Presence”. GLOBAL REACH BOND New York is part of a select group of brokers in Manhattan servicing the largest global relocation network in the industry with access to hundreds of top qualified buyers from all over the world.



BOND MARKETING

WHAT WE DO BOND employs a successful property-centric Marketing Strategy that focuses buyers’ attention on your listing, not on our company. BOND attracts Buyers through the following: PROFESSIONAL VIDEO / PHOTOGRAPHY Our in-house team of professional videographers and photographers guarantees timely photos and video taken, edited, and posted on demand. BROKER COMMUNITY OUTREACH Over 94% of properties in New York City are sold by co-brokers. As members of REBNY, we share your listing with the other 510 firms and 13,000 licensees that are REBNY members. We also broadcast your listing to every other major real estate listing site to guarantee your property is reaching every qualified buyer being represented by an agent at any firm. This effectively puts your property in front of millions of potential buyers.. TARGETED SOCIAL MEDIA We have committed significant time and resources to build strategies and targeted engagement with thousands of followers in order to effectively reach viable buyers. We produce original, shareable content that has successfully supported our position as leaders in the industry and increased our clients’ exposure. CUSTOM MARKETING MATERIALS From postcard mailings to brochures showcasing your home, each listing is evaluated and materials are created in-house to best market your home. STOREFRONT PROPERTY LISTINGS Our beautiful light box window displays located in our retail offices will feature your property for maximum exposure to local foot traffic.

PRICING FOR MAXIMUM EXPOSURE A new listing attracts many potential buyers during the first few weeks, but pricing that does not reflect the market value, is quickly dismissed. We price your property to ensure we take full advantage of peak interest and this key window of opportunity. SPECIAL EVENTS One of the most powerful components of BOND’s business is that we have the resources of a big firm with the personal touch of a small one. Whether it’s a seminar, book reading, art exhibition, we are able to do whatever it takes to get your property the type of exposure it needs. OPEN HOUSES BOND will organize, promote and execute open houses for your property. All open houses are staffed with BOND professionals and showsheets as well as other relevant marketing materials are prepared for distribution. PUBLIC RELATIONS Numbers don’t lie. In the last year, we had over 160 press mentions as compared to our competitors who had less than half that. We get our clients’ properties highlighted consistently in top-tier publications. In the last year we have been featured on CBS, NBC, MSNBC and featured in The New York Times, New York Magazine, New York Observer, New York Post, residencyNY, The Real Deal, Wall Street Journal, and REW/Brokers Weekly, just to name a few. CURRENT ACTIVE CUSTOMER BASE There are hundreds of BOND agents working in sales and one of them may have the perfect buyer for your home. When you list with BOND, your property immediately goes out to the entire BOND marketplace of buyers who have already been pre-screened and pre-approved for financing. CURRENT ACTIVE CUSTOMER BASE Over 95% of property searches begin online. BONDnewyork.com is one of the industry’s most highly trafficked websites, with over 35,000 unique visitors per month. We also syndicate your property to every major real estate listing website available. CUSTOM PUBLICATIONS Your property will be featured in BOND Properties Showcase and our newly launched BOND Home Solutions which are distributed to countless qualified buyers.



ESTIMATED CLOSING COSTS

ESTIMATED CLOSING COSTS FOR SELLERS Co-operatives (Co-op) Condominiums (Condos) Broker’s commision 6% of sale price Broker’s commision 6% of sale price Seller’s attorney $2,500 and up Seller’s attorney Co-op attorney $400 - $600 Managing agent processing fee $2,500 and up Flip tax Varies Move-out depost Stock transfer tax $0.05 per share New York City transfer tax $450 - $650 Move-out deposit $500 - $1,000 (refundable) New York City transfer tax 1% of price for purchases of New York State transfer tax $500 - $1,000 (refundable) $500,000 or less New York State transfer tax 1.425% of price for purchases 1% of price for purchases of over $500,000 (paid by Sell- $500,000 or less 1.425% Transfer tax filing fee er, except sale by Sponsor) of price for purchases over Payoff Bank attorney 0.4% of price for purchases $500,000 (paid by Seller, UCC-3 filing fee less than $3 million except sale by Sponsor) 0.65% of price for purchases 0.4% of price for purchases greater than $3 million less than $3 million $25 $300 and up Title and recording fee 0.65% of price for purchases $100 and up Mortgage satisfaction fee greater than $3 million Payoff Bank attorney $100 $300 and up

MARKETING CALENDAR FIRST 25 DAYS OF YOUR LISTING DAY 1 DAY 2 Sign exclusive Prepare home and notify for photos and sale photographer DAY 3 DAY 4 DAY 5 DAY 6 DAY 7 DAY 8 DAY 9 Photoshoot Upload Activate Send Send Send photos & listing on broker “Just Listed” broker DAY 10 order print website and blast blast marketing postcards First open RLS DAY 16 house DAY 11 DAY 12 DAY 13 DAY 14 DAY 15 Send DAY 17 Follow up broker with open Broker open Second Second Second blast Follow-up house showings showings open house with second house & send broker DAY 23 open house attendees blast Send attendees DAY 18 broker DAY 19 DAY 20 DAY 21 DAY 22 blast DAY 24 Discuss open house Return Send Return Return Return showings broker showings showings showings feedback and third blast and third and third and third and pricing showings showings showings showings DAY 25 Third open house



SELLER’S GUIDE

WHAT DETERMINES PRICE Our brokers look at various aspects to determine the market value of your property. We take into account things such as: LOCATION The single greatest factor in determining the price is location. COMPETITION Buyers will compare and interpret value based on other available properties. TIMING Market conditions change and cannot be manipulated. An effective marketing CONDITION plan and pricing strategy must take these conditions into account. MARKETPLACE Property condition directly affects the price and speed of the sale. In the end, it’s the marketplace that will determine the price. At BOND, we use our vast knowledge of, experience in, and data on the New York market to calculate where we think the property will trade, but ultimately, the market dictates the actual price. MAXIMIZING REAL ESTATE VALUE Simple cosmetic changes requiring minimal time and expense can be made to increase the value of your property. Since buyers compare competing properties, we suggest a few practical tips to make yours stand out. Eliminate clutter Your property will feel larger and brighter, while allowing prospective buyers to explore it comfortably, envisioning it with their own personal touches. Repair If you think something is too much trouble to fix, chances are buyers will, too. Making repairs allows you to present your property in a better light and increase its value. C lean Presenting a clean home to a buyer shows them the home has been valued and cared for. Presentation Place fresh flowers in the apartment, open all of the drapes/blinds, turn on all of the lights, make the beds, put all clothes away, turn off the televisions, and be sure the kitchen and baths shine. Head Out Potential buyers are much more comfortable and will be more likely to discuss how they feel about a property if the seller is not at home during the showing.

SELLER’S TIMELINE When you plan your timeline, please remember that once you and a buyer come to an agreement on a price, an average transaction can take up to 3 months or longer to close. Greater than 6 Months Speak to your financial planner or accountant to see if you need to do any tax planning. Talk to your agent about the process and about the timing. Schedule a time with your agent to do a complete walkthrough of your home. 3-6 Months Start making the necessary improvements to your property. If you are going to be purchasing a new home, now is the time to let your agent know so they can help you with your search. 0-3 Months If you haven’t already chosen a broker, now’s the time to start interviewing agents. Sign an exclusive agreement so that your agent can begin working on your behalf. Choose your attorney now so that you’re ready to proceed to contract when you receive offers and negotiate the terms of a transaction. Complete improvements, decluttering, staging, and deep-cleaning the property and schedule the photography.