Dettmar Cramer Foundation

Football Intelligence FI Educational benefits of playing football advancing Indian society and prosperity Advanced Coaching Education Licences Exclusive Partner Our Cooperation Partners FOOTBALL JAPAN Don Bosco Development Society

2 List of Contents 3-9 DCF FI Licence Introduction 10-11 EF Processes 12 Mandatory Module 13 DCF FI Licences Overview 14-20 DCF FI Licences 21-28 India Football Intelligence 29-38 Meet DCF 39 Contact Us Copyrights exclusively reserved to

Introduction to DCF Football Intelligence Licences 3 “Football Intelligence? – ah, you mean Messi, Ronaldo, Neymar and the like, right?”. Older folks would add maybe Pélé, Cryuff, Beckenbauer, their heroes of the past; older Indian football lovers would maybe add the name of Kannan Pungam, ‘the Pélé of Asia’ as Dettmar Cramer used to call him, while younger Indians probably would name Sunil Chhetri. Exceptional players, all of them, and, guess what: All performance of all players is based on the functioning of exactly the same brain realms ordinary players rely on, too, in any match. “And where does it come from, this huge disparity in the outcome?” Good question, the simple answer given by their mates: “They are the first on the pitch, way before training starts, and they are still out there, even when we have finished shower!” In other words: Real football stars follow DCF’s maxim inherited from our founder Dettmar Cramer: “As long as better is possible, good is not enough”. What sounds so easy and reasonable is no longer a secret since science has investigated the basics behind not only football heroes, making their difference on the pitch. Most prestigious universities around the world among them Sweden’s famous Karolinska Institutet housing Nobel Prize Committee have found out that personal and economic wellbeing in life vastly depends on the well-functioning of major realms in the human brain. Being explicitly nurtured in training results can be seen also off the pitch: “Training for football is training for life”, another maxim of Dettmar Cramer. Copyrights exclusively reserved to

Introduction to DCF Football Intelligence Licences 4 All DCF FI licences presented here were initiated by Dettmar Cramer, founder and mentor of our company, sadly passing away in 2015. Cramer was one of football’s most honoured, world-reknown coaches. His career started being a staff of Germany’s World Championship winning team in 1954, coming in second in 1966. Later Cramer was coaching Japan’s national team to a bronze medal at the Olympics in Mexico 1968. It was in 1967 when FIFA appointed him first full-time instructor, conducting landmark sessions in Kuala Lumpur, Tehran, Mumbai, New York. Huge successes followed as head coach of FC Bayern Munich, Germany’s most famous club: Two European Championships in 1975, 1976 and World Team Cup 1976. Before retiring in 2010 Cramer was instructing players in some 90 countries shaping national leagues and teams of the United States, Malaysia, Thailand, Egypt, Korea, Japan, China. While trainers in the 1950/60ies were too often emphasizing players’ physical improvement Cramer was already focusing on the “nerve system” as it was called then. During the 1990ies, the so-called “Decade of the Brain”, it became clear that brain development starts much earlier than believed. Even toddlers’ brains are growing when they are involved in cheerful communication, fingerplays, and crawling found out at USA’s Harvard University. Indeed, it is during this very early stage of life that motor activity and brain activity have already become interwoven triggering the growth of neural cells and its interconnections. Recognitions of that time were centering around the notion “Executive Functions” (see pp 9, 10) located in the brain’s prefrontal cortex and reached Cramer’s highest attention and thoughts about football’s future: “Reform thinking about and training of football from scratch”, his most important legacy to DCF. Copyrights exclusively reserved to

Introduction to DCF Football Intelligence Licences 5 Pillars of Football Training Standard Standard Standard Standard DCF FI 01 02 03 04 05 Physical: Technical: Tactical: Psycho- Football social: Intelligence: fitness skills kick & rush endurance and pressing motivation scanning strength tricks counter- empathy memorizing pressing fair play inhibition cognitive flexibility Football history shows players reaching performative excellence based on training according to pillars 1 – 4. Of equal importance are the many socio-emotional competences players learn as members of a team. As a mirror of society football teaches players to strive for their place in the world assuming responsibilities, complying to rules, experiencing frustration tolerance, sharing empathy and enjoying success. In this respect FI licenced coaching allows to meet the extra momentum of the game: Shaping valuable personalities enriching families, communities, societies, nations. Copyrights exclusively reserved to

Introduction to DCF Football Intelligence Licences 6 No coincidence that we apply FI licence pyramid in Mumbai. Here in 1968, Cramer was conducting one of his legendary two-week coachings. The enthusiasm for football is still around here represented by Football Academy Footie First. Following sincere ambitions to advance people and nation Footie First is conscientiously engaged in educating coaches who have absorbed the spirit of football to encourage the always increasing crowd of youth players of both genders in India. The pyramid of licences consequently starts out with sharing knowledge about basic child education laying the foundations of brain development, the core of any sports activity. Our complementary FI Prac Todd licence is reflecting toddler’s abilities to easily follow playful instructions from age seven months. Many situations in daily life are opportunities for parents, caregivers, teachers to foster early learning. Licence FI Prac Todd enables coaches to intervene and establish the fundamentals of intellectual perspectives. Accordingly licence level “G” is nurturing coaches’ competence of educating kids from age 3 yrs. Since about five decades this age group has been investigated most thoroughly. Licence “G” FI Preschool-Practitioner consists of this in-depth knowledge to teach U6, pre-school kids enabling coaches to demonstrate that adequate interventions are most crucial for school success and prevention of school failure. Copyrights exclusively reserved to

Introduction to DCF Football Intelligence Licences 7 Licences level “O”, “A” and “L” encompass age-groups from six to fifteen yrs. Besides all the exercises introducing agility, ball control and interplay coaches act wisely when considering the special situation of youngsters just having left kindergarten. Away from parental control, they want to further enjoy decision-making. This, indeed, is demanded on the pitch, and it is obvious that the game of football should also be perceived a social field where kids learn self-determination, the basis of personality. Therefore, self-efficacy is the most crucial outcome of decision-making on the pitch. Challenges on coaches’ side are age-groups tormented by puberty. Coaches need to understand changes in behaviour and cope with erratic conduct, on and off the pitch. During this phase creative interpretations of the relationship between parts and whole, that is, between an individual player and the team can make the difference in coaching. Consequently, all licences consist of considerations as well as exercises enabling coaches to be mindful of the holistic aspects of football and its relevance both for the game and for players’ lives. Copyrights exclusively reserved to

Introduction to DCF Football Intelligence Licences 8 Licence “O” FI Practitioner offers a thorough knowledge base to integrate neurological findings into coaching expertise. The main intention of this license is to max out experiences acquired when traditionally conduct training. Adapting the benefits of cognitive abilities to both the creation of new exercises and the kids’ mental situation will allow supportive interventions improving players’ performance as well as their course of conduct on and off the pitch. Licence “A” FI Practitioner Expert enables coaches who in particular want to instruct youths with professional ambitions. Here the transfer of football relevant cognitive abilities to real life becomes an additional relevance in many perspectives. This licence is especially suitable for coaches with high-level training experience and those who are particularly interested in talent counselling, scouting. This is why a neurological background in combination with considering outcomes on the pitch is of prominent importance in the course of acquiring this licence. Thus the pyramid’s top is reserved to holders of licence “L” FI Master, whose broad field of competences will allow them to instruct applicants of all licences also co-monitoring renewal seminars all licence holders are obliged to pass. Copyrights exclusively reserved to

Introduction to DCF Football Intelligence Licences 9 General information on acquiring FI Licences The contents necessary to implement every single FI Licence requires proof that applicants have passed AIFF and/or FIFA licences. FI seminars are designed to complement basic expertise in physical, technical, tactical, social aspects of football (see p5). Main emphasis in all license seminars will be laid on becoming able to combine both the values of the game, the abilities to improve performance with personal life off the pitch. In other words: “Training for life”. The application for any FI Licence needs to verify acquisition of all precedent licences of the pyramid. Only Licence FI Todd can be acquired separately. Copyrights exclusively reserved to

10 EF Processes in Sports and Everyday Life “Executive Functions” is a notion comprising of many cognitive processes. To understand the processes in traffic, football we only use the following four: Scanning Inhibition Our brain’s GPS supports The suppression of actions continuously observing and resistance to interference from irrelevant stimuli. the space ahead/pitch sectors. Cognitive Flexibility Memory The mental ability to switch between multiple concepts The ability to hold simultaneously, making successful information in mind and conclusions and actions. use it to complete a task. Copyrights exclusively reserved to

11 Cognitive processes of an everyday experience transferred to the pitch Before entering the street Pedestrians activate their Pedestrians waiting (for the Crowded streets offer pedestrians observe the working memory connecting right moment to cross) have to multiple crossing options, traffic by using their brain’s new information to already suppress impulses to act (walk) careful pedestrians check GPS to get a better overview. stored data. spontaneously. them out thoroughly. Result: They get an idea Result: Short and long-term Result: Regulation of Result: Decide for the best how and when to cross the memories combined deliver crossing impulses to prevent out of many solutions. street. options for crossing. accidents. STEP 1 STEP 2 STEP 3 STEP 4 On the pitch players need to Footballers’ working memory Match situations can mislead “Reading” a match means perceive rapidly changing is collecting actual data of to premature actions. Players identifying best options among positions of team mates and match and opponents’ skills need to control their actions the constant flood of information opponents, conceptualizing linking them to data already in order to keep the ball in and events during a match. ways to act efficiently. stored from former matches. possession. Result: Exercises training Result: Players get ideas Result: Strike! Pass! Tackle! Result: Players must cognitive flexibility accelerate how to engage in concrete Save! regulate their impulses to the processing speed and match situations. avoid premature actions. enhance quality of decision making. In neuroscience this Scanning Working Memory Inhibition process is called Cognitive Flexibility Copyrights exclusively reserved to

12 Neuroscientific Background MODULE 1 for all FI Licences, - age related - Neurological functions explained in everyday life as well as in football context - Why is it necessary to know the main cognitive functions governing our behaviour? - Which cognitive abilities are most important for football performance? - What are the long-term benefits of self-regulation? - How is talent related to performance in football? - What does it mean in Football delaying gratification? Copyrights exclusively reserved to

13 DCF Licences Overview FI M FI Master Licence For Football Coaches FI Prac Exp FI Prac Exp Licence For all coaches, FI Prac FI Prac Licence teachers and parents. FI Pre Prac FI Pre Prac Licence FI Prac Todd Licence FI Prac Todd Todd Copyrights exclusively reserved to

Football Intelligence Coaching Licences for Coaches 14 FI Licences complement conventional coaching licences from football associations. FI Pre Prac “G” FI Prac “O” FI Prac Exp “A” FI Master “L” Football Intelligence Football Intelligence Football Intelligence Football Intelligence Practitioner FI Pre Prac Practitioner FI Prac Pract. Expert FI Prac Exp Master FI M Promoting the intelligence Cognitive abilities Upgrade football players The Knowledge that of pre-schoolers requested to perform to new levels of reforms the view on, high-level football on, off perception of Football Application field: performance on, off the DCF License to instruct the pitch pitch Application field: U6/Kindergarten based on a Teach all DCF FI licenses holistic view of football Application field: Application field: and holism in football on all DCF License to instruct DCF License to instruct Requirement: youth football U7 – U15 youth football at all league levels AIFF youth football licene Requirement: levels Requirement: Course: 22 Units Pre Prac licence Prac Exp licence Containing 6 modules plus Requirement: Course: 44 Units Prac licence Module TEST Containing 6 modules plus Course: 55 Units Course: 190 Units Module TEST Containing 8 modules plus Containing 4 modules plus Module TEST Module TEST Copyrights exclusively reserved to

15 DCF FI Licence Level “G” FI Pre Prac Learning Content Module 1 Module 4 Age related What are the main abilities neuroscientific background young children achieve by Module 2 playing football? Why is it important to instruct Executive Functions Module 5 How playing football at Kindergarten? supports school readiness? Module 3 Module 6 What are benefits of sport, How to explain and implement holism and football played at kindergarten level? football? Module TEST Final examination to graduate licence FI Pre Prac Copyrights exclusively reserved to

16 DCF FI Licence Level “O” FI Prac Learning Content Module 1 Module 4 Age related What is the difference neuroscientific background between talented and Module 2 normal players? Why are we talking about “Intelligence” in Football? Module 5 How does intelligence on Module 3 What are indications of the pitch match with intelligence off the pitch? intelligence while performing? Module 6 How to explain and implement holism and football? Module TEST Final examination to graduate licence FI Prac Copyrights exclusively reserved to

17 DCF FI Licence Level “A” FI Prac Exp Learning Content Module 1 Module 5 Age related Who is benefitting from neuroscientific background intelligent players? Module 2 How maxing-out existing Module 6 How to organize the transfer training competence? of intelligence back and Module 3 forth the playground. Personal traits that make the Module 7 difference among teams? Is there a specific Indian way of playing football? Module 4 Module 8 Module TEST How to evaluate benefits of How to explain and Final examination to implement holism and graduate licence FI Prac Exp Football Intelligence? football? Copyrights exclusively reserved to

18 DCF FI Licence Level “L” FI Master Learning Content Module 1 Module 4 Age related Qualification to neuroscientific background conceptualize, develop FI Youth Football for Clubs, Module 2 Academies, Universities, Qualification to teach Sport Institutes, Associations all FI licenses Module TEST Final examination to Module 3 graduate licence FI Master Qualification to teach holism in football on all levels Copyrights exclusively reserved to

19 Complementary DCF FI Licence: FI Prac Todd Promoting the intelligence of under-one-year olds, toddlers FI Prac Todd DCF License to instruct parents, kindergarten kids, teachers Learning Content Module 1 Module 4 Age related What are proven strategies neuroscientific background to induce, channel early thinking? Module 2 Module 5 Which of established How can games, toys, approaches develop scrabble promote intelligent toddlers’ brain? behaviour? Module 3 Module TEST What are early interventions Final examination to graduate licence FI Prac to support individual strengths? Todd Course: 20 units Copyrights exclusively reserved to

20 DCF Licences Information Additional Information Participants Licence Courses o Football Coaches All courses are held online by video o Teachers conferencing and/or on demand. (kindergarten, schools, universities) Licence Renewal o FI Todd, Pre Prac & Prac licences: o FI Prac Exp & FI Master licences: Annual renewal at a two-day Annual renewal at a three-day advanced training course of advanced training course of 6 hours each. 6 hours each. Copyrights exclusively reserved to

21 INDIA ready for FOOTBALL INTELLIGENCE DETMAR CRAMER FOUNDATION Game-changing Indian Football. Copyrights exclusively reserved to

22 A Giant Prospers: India‘s Economy The social transformation of India since independence in 1949 and the economic development phase has been completed. India has found its way into key global industries and technologies and is experiencing high-level economic growth, increasingly in rural areas as well: India's economy has continued to gain momentum: o India is expected with the \"world's strongest economic growth.“ o Growth prognosis for 2019: 7 – 8 % Source: Handelsblatt 29.1.2018 India's rural areas: A special terrain of economic growth o Projection until 2020 (Source: Boston Consulting Group BCG) • Almost half of all Internet users live in rural areas; • The growth driver is eCommerce in rural areas o Example of growth opportunities of (rural) eCommerce in India : • Takeover of the start-up Flipkart by Walmart for 15 Mrd.$. o Growth opportunities and social structural change: • From the big family to the nuclear family: demand for household items is growing. Copyrights exclusively reserved to

23 A Giant Awakens: Football India A success story is about to start In the 20th century football became the most popular sport in the world, attractive to all social groups. In India football has been the game of the middle / higher classes so far. That's just changing radically : Overall, around 400 million Indians are interested in football (Nielsen 2017). In the countryside (\"villages\"), the number of football fans is growing rapidly, estimated at around 280 million (Nielsen 2017). \"Village Football India VFI“ is dedicated to launch a nationwide rural Indian football movement. Copyrights exclusively reserved to

24 Football promotes intelligence Worldwide studies show that football has a positive effect on the cognitive performance of footballers. Psychometric measurements indicate their cognitive ability (including fast, flexible reactions; capacity of working memory; self-discipline, target planning and implementation; spatial perception) surpassing that of non-athletes, also being applied outside the football field. Also evident: Cognitive performance increases national economic growth. VFI will demonstrate Indian football a role model for developing countries in terms of economic and educational improvement. Psychometric comparison tests in : o kindergartens o schools o clubs Development of a football IQ Record of cognitive development through football o Certificate of performance similar to sports badge o General Intelligence Evidence Football as a launch pad in the job market o Building cooperation with the business community o Football IQ as an additional qualification for vocational training o Football IQ as proof of quality in applications Copyrights exclusively reserved to

Village Football India gets rolling 26 Delhi Football HOPS Academy Football Association, Delhi Paprawat, Najafgarh, Delhi (girls junior league, 15-18) (ca. 150 predominantly boys 8-17) Sonika Football Footie First Alakhpura Bhiwani/Haryana Mumbai (ca. 200 girls 5-18) (13 centres, 300 boys/girls 8 to 16) Copyrights exclusively reserved to

25 India Football Network DCF cooperates with football clubs, football academies and organizations with football programs in Mumbai, India. Copyrights exclusively reserved to

27 Village Football India August 4-5, 2018 HOPS Academy, near Pradhan Farm village Paprawat, Najafgarh, Dehli Copyrights exclusively reserved to

28 Starting point - DCF at IGCC’s German Days 2018 Conference “She plays all Panel on the support of Girls team PIFA Mumbai. IGCC president Steinrücke win”, conceptualised, co- Indian women football; (l), WIFA president organised by DCF. DCF’s Dr. Binz (3rd, l), FF’s Meneses having signed Ajeya Row (2nd, r). MoU on IGFC. Copyrights exclusively reserved to

29 Meet DETTMAR CRAMER Foundation Introducing Dettmar Cramer Foundation Meet our founder, honorary president, mentor, directors and cooperation partners. Copyrights exclusively reserved to

EXCERPT 30 Dettmar Cramer Milestones Japan Head Coach Mexico Olympics Emperor Hirohito “My last Mission” Laid foundation of Contributed greatly as personally presented for Japan came to life at football in Japan. a team advisor to the 3rd Class Order of Fukuoka Football Days. Known as the “father Japan’s first bronze the Sacred Treasure. of modern football”. medal in football. 1960 1964 1968 1969 1971 1996 2007 2014 Tokyo Olympics 1st FIFA Coaching JFA Award Dr. Roland Binz (right) Lead Japan to the school for special achievements Personally assigned by quarter finals by in Chiba established by and inducted to JFA Hall Dettmar Cramer. defeating Argentina 3:2 Dettmar Cramer for a of Fame in 2005. Expert on brain activities in in group stage. new coach training football. structure in Japan. Copyrights exclusively reserved to

EXCERPT 31 Dettmar Cramer Foundation Milestones Dettmar Cramer World Biggest FIFA Recommendation Momoji Kindergarten Foundation Painting DCF … “promotes DCF introducing Establishment in Germany DCF’s contribution football development intelligence concepts to for further football presented by then for the good of the enforce kid’s school development worldwide. Japan’s first lady Akie game”. readiness. Abe in Hiroshima. 2015 2015 2015 2016 2016 2017 2017 2018 Dr. Roland Binz Peking University DCF touring Japan Football Conference DCF’s Football Agreement to DCF Hon. President “Empowering women and girls Intelligence coach cooperation and Kagawa, Dr. Binz, Andreas through football” in Mumbai, meeting Bayern workshops on brain Ibach meeting Lukas India conceptualized by DCF, Munich’s Football activities development of Podolski at Vissel Kobe; realized in cooperation with creative coach children. Dr. Binz conducting Indo-German Chamber and Football Intelligence German Consulate. workshop at Vissel Kobe, Urawa Reds. Copyrights exclusively reserved to

32 Meet Our Founder “Winning the game is No.1 intention of a team. But scoring friendship in football is even more important than scoring goals.” (D. Cramer) Dettmar Cramer Founder 1954 – 1966 DFB Coach 1967 – 1974 FIFA Coach in over 90 countries 1968 Two-week couching course in Bombay, invited by AIFF 1969 FIFA Coaching Course in Tokyo, Kuala Lumpur, Tehran 1975 – 1977 FC Bayern Munich 1975 – 1976 2x European Champions Cup winner 1976 FIFA World Club winner FC Bayern Munich 1977 – 1985 Coach European football clubs Technical Advisor in Japan, Korea, China, USA, i.a. Bronze medal winner Mexico City Olympics FIFA Adviser Coaching, football development Copyrights exclusively reserved to

33 Meet Our Honorary President “Football was something positive in the world and it was something I could do to help Japan.” (H. Kagawa) Hiroshi Kagawa DCF Honorary President 1952 Begin of his sport reporter’s career at Sankai Shinbun 1958 Asian Games coverage 1964 Tokyo Olympics match organizer 1970 Establishment of Japan’s first corporate Kobe Football Club 1974 – 1984 Director of Sankai Sports 1974 – 2006 Covering nine consecutive FIFA World Cup’s 1993 J.League Match Commissioner 2010 Inducted to JFA’s Football Hall of Fame 2014 Covering FIFA World Cup in Brazil 2015 Awarded the FIFA Presidential Award at the Ballon d’Or 2017 DCF’s Honorary President Year-long companion and friend of Dettmar Cramer Copyrights exclusively reserved to

34 Meet our Mentor Walter Gagg Walter Gagg FIFA director (1982-2016) met Dettmar Cramer on many occasions serving the DCF Mentor international football from different ends. Their Former FIFA Director friendship was growing while being members of FIFA’s Technical Group set up to examine the President AEFCA development of football during FIFA world cups. Walter enjoyed the duty to express FIFA’s FIFA's appreciation for Dettmar’s 60 years of appreciation of Dettmar’s exceptional service to coaching service to world football and birthday football attending his 90th birthday party at Reit congratulations of then FIFA-President Blatter im Winkl, some four months before Dettmar’s (April 2, 2015). passing. This background predestines Walter to become DCF’s most valuable mentor to continue Dettmar’s socio-educational heritage as football coach and true friend of the game. Copyrights exclusively reserved to

35 FIFA Recommendation Copyrights exclusively reserved to

36 Meet Our Directors Andreas Ibach Dr. Roland Binz Co-founder and DCF Director Management & Organization DCF Director Scientific & Strategic Consultancy Diploma in BADM and economics MA Social Sciences Washington University, St.Louis, MO/USA Business management training (automotive ind.) PhD Tuebingen University/Germany Consultancy international investors (Japan) First socio-cultural empirical studies on Import-Export consultant (Japan) German amateur football (grant DFB) Professional experience in Asia for 25 years Lecturer at Cologne Sports University Representative of Dettmar Cramer in Japan Educated in neuropedagogy for sport application D.C. sport events and seminars Member European Committee for Sport History CESH Co-founder of DCF (2013) Personally assigned by Dettmar Cramer Languages: German (MT), English, Japanese Languages: German (MT), English, French “The ball casts a spell on everyone, all are enchanted by the ball. (D.C.)” “Football: Teaching me life since age 10: Happiness, fighting, improving and never giving up.” Copyrights exclusively reserved to

37 Dettmar Cramer Live DEC 2013 MAY 2007 MAY 2007 APR 2015 MAY 2007 AUG 2014 APR 2015 Copyrights exclusively reserved to

38 Meet our Cooperation Partners FOOTBALL JAPAN Don Bosco Development Society Copyrights exclusively reserved to

COMPANY NAME Get the Best Solution to Boost Football (as of 11/2020) Contact Us [email protected] www.dc-foundation.org [email protected] Dr. Roland Binz & Andreas Ibach Dr. Roland Binz & Andreas Ibach Dettmar Cramer Foundation GbR Japan Dettmar Cramer Foundation GbR 5-11-24-403 Nagao, Jonan-ku, Fukuoka 814-0123, Japan Holunderweg 2, 53721 Siegburg, Germany +81 90 9577 9610 +49 2241 384 104 | +49 159 0656 5251

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