Social Media Analysis - Prescriptive Analysis

Social Media Analysis *This is Combined analytics for all 3 provided pages as all pages shows similar interests. Understanding: The pages are specialised for rich content in Psychology and also podcasts. The content I liked very much and am impressed by the consistency in posting. Goals: To deliver a message and fun educational information about psychology. This month- Engaging with existing Followers Next Month- Gaining new followers 3rd Month- having at least 10% of our followers engaging in posts and comments Audience: Young generation as most of the depression and psychological need is found between people age from 16-40 (this are the major Audience)

Problems Vs Solution Analysis: Problems Solutions Very Low engagement Awareness to current followers Low Followers Gain Too much Linking Hunting for Right People No Hashtags used Trying to combine multiple accounts in one Content not Interactive Hashtags are very much Passive Followers important Using Interactive posting Interaction with Followers How? Awareness to current followers: There is no easy way you need to Dm all your followers and creating your awareness. E.g., Hello Friend, Thank you for following this account. We continuously post podcasts psychological facts and information New content with loads of happiness and information is coming up This will help your posts to come in your follower’s feed. The second way can be collecting data and like their emails and performing newsletter campaigning.

Hunting for Right people: This means knowing your audience and targeting new audience. The best process is to hunt audience from your competitors and hashtags. You can get the information and Dm or mail those followers. You can also target audience who are learning Psychology and cater to their needs. Below is the link for the best service which will help you extract details of potential Audience. Click here Trying to combine multiple accounts in one: The 3 Social media accounts can be made down to only 2 so it can be easier to handle. Hashtags are very much important: The pages have no sign of hashtags. 90% of successful Instagram users and businesses had begun with hashtags to get reach. Below is link for free website which will automate your hashtags finding. Click here Using Interactive posting: Honestly saying all posts are very good and well made but the problem is the posts look too formal for your main audience is mainly young. Which is resulting in low engagement and interests. You can find good templates on Canva also you can get inspired by few pages and their ideas of posting. E.g. Page 1, Page 2, Page 3. Adding visuals and infographics is very necessary. To make audience understand what you are conveying.

Interaction with Followers: When you get new follower take efforts to text them. If someone comments reply them within 30-40 minutes. According to Instagram revised algorithm more and quicker the interaction quicker will be the reach. Metrics to be taken care of: • New Fans on Consistent Basis (daily, weekly, monthly) • Competitors Growth Slow or Fast (Social Blade) • Engagement (likes, comments) • How much content you are pushing? Your content must be related to your business, industry and content which will educate others. ❖ After publishing (share to friends, family people you know) after getting some views in first you are likely to rank higher. SEO - Use SEO keywords and make your page experience user friendly. • More people to link to you. • More the quality content linking higher rank. • Page experience long run better off. Platform: • Instagram if properly used with hashtags you can gain tremendous reach. • Instagram is dynamic when it comes to video content. (reels, Igtv) • Facebook is a general platform where you have to search for audience and connect with them. • Only 3% of LinkedIn users create content so there is a huge scope. • Using LinkedIn you can connect to a professional segment which will be helpful in your networking.

Who is Strategy? Campaign. You can run this campaign where few famous people or influencers ask Who is Dr Alexander Avila? Or What is Love University? to promote you. This campaign maybe little costly but once set you get guaranteed organic gain. Content: • As of Instagram Our Focus must be on reels and igtv. • Now a days no one likes big lengthy content or video so try to keep it short and simple. • Reels are now 60 seconds also so you can give 1 min facts or knowledge or Pep talks. • Focus on video content as people watch it a lot and we have a huge scope. Tools: • For link management instead of putting links in captions and making it messy. You can use linktree and in caption you can just write For more info check the link in bio or for YouTube video check out link in bio. • Analysing your Instagram and Facebook and scheduling posts videos check creatorstudio there you will get detailed insights on your account. Also, do check when your audience is online and post content at that time. A detailed Social Media Questionnaire is given below use it to ask yourself and move forward. 1. Set your social media goals/objectives. a. What do you want to achieve with social media? b. Do your social media objectives align with your overallcompany vision, mission and marketing strategy?

c. Are your objectives S.M.A.R.T: specific, measurable, attainable,relevant, and time-bound? 2. Audit your current social media status. a. What social profiles do you currently manage? b. Is control over the passwords centralized? Should any accountsbe deleted? c. What is the mission statement of each of your social profiles? 3. Create or improve your social media profiles. a. Are your profiles filled out properly and thoroughly? b. Are all of the accounts and profiles on brand? c. Would a new visitor follow me after seeing this profile? 4. Develop your content strategy. a. What types of content do you want to post to each socialnetwork? Who is the target audience? b. How often will you post content and how will you promote it c. Do you have an editorial calendar and a social media contentcalendar? 5. Use analytics to track progress and adjust your strategy as need. a. Have you established the metrics by which you'll measure socialmedia success? b. Do you have an analytics or measurement tool prepared totrack these metrics? c. How often will you analyse your results? D. Are you prepared to quickly change your strategy in response to these results? More Ideas: You can conduct workshops, Knowledge sessions in colleges and promote yourself and your pages also you can make some content available for free so that people will come to you. Conclusion: As we say Rome was not built in a day, same way the results won’t come right away it will take some time and efforts. According to your previous observation I think within 6 Months if you follow above report, you can gain more and more engagement. Feel free

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