COVER STORY 49FEBRUARY 2015 |
50 COVER STORY We took the challenges by researching thoroughly the external business environment specially the elements of globalization | February 2015
COVER STORY 51FEBRUARY 2015 |
52 COVER STORY As trend setter, Agenda Suria wants to take our customers where they have not been ~ Jaggarao Simmancha | February 2015
COVER STORY 53FEBRUARY 2015 |
54 We are going to ®® launch it by first quarter of 2015, hope this going ®® to be the premier web portal cum mobile app ® ® for Malaysian Indian product and services | February 2015
55FEBRUARY 2015 |
56 FEATURED One day Program | February 2015 Keep Fit by having optimal BMI Performance card will be given during Awards ceremony
FEATURED 57Comparison Health Improvement Chart FEBRUARY 2015 |
58 ANCIENT MEDICINE • by P. AnnantharajanPanchakarma Panchakarma a systematic Ayurveda treatment process of dislodging and flushingHelps You To Stay toxins from every cell using the same organsYoung, Healthy And of elimination that our body naturally employs.Maintain Vitality Ayurveda a science of maintaining balance between the nervous system, metabolic system and nutritive | February 2015 system utilize Panchakarma to improve overall health and helps human to achieve longevity and holistic rejuvenation. In the early Ayurveda text Charaka Samhita, Panchakarma is 5 therapeutic treatments that eliminate toxins from the body, they are : Vaman, Virechan, Anuvasan Vasto, Raktamokshana and Shirovirechan. Vaman Virechan Anuvasan Vasto Raktamokshana Shirovirechan
Ama ANCIENT MEDICINE 59Removing Panchakarma addresses in removing the biological toxin Process known as Ama, a stickiness and heaviness inside body Poorva that clogs our systems and damages tissues. The process Karma of removing Ama benefits in the treatment of indigestion, irregular bowel movements , skin diseases, cough, body ache, headache, paralysis, arthritis and nervous disease. The process completes in three steps i) Poorva Karma, Pradha Karma and Paschaat Karma. VAMAN KARMAPradhaKarmaPaschaat Karma Vaman Karma or therapeutic vomiting primarily a Samshodhana Karma (purification procedure) is the chief procedure of Panchakarma wherein the imbalanced and vitiated doshas are removed via the mouth region or the upper part of the body. Vaman karma is a medicated emesis therapy which cleanses the Kapha toxins collected in the body and decongests the respiratory tract. This is essentially FEBRUARY 2015 |
60 ANCIENT MEDICINEthe best Ayurvedic treatment of Panchakarma that works as in order to avoid post virechan dehydration. Again, blandpreventive as well as curative therapy while releasing the food in small quantity is given as dinner. This avoids postbuilt up toxins produced due to Kapha dosha imbalance. virechan fatigue. Virechan is given at bedtime and the results are observed the following morning. 3 to 4 loose motions areThe Vaman karma generally take about 2 hours that starts sufficient for complete cleansing.with a body massage and steam bath. After that a mixtureof Herbs and Ayurvedic medicine is consumed to induce ANUVASAN VASTI KARMAsweating and nausea. Sugarcane juice or liquorice juice isgiven for further induce the vomiting. This followed by gargles Vasti Karma or the Enema therapy is regarded as the mostwith warm water for about 3 to 4 puffs and then rest. important out of the five essential therapies which form the prime actions of the Panchakarmas or the techniques ofIt is mentioned in Ayurvedic texts that a person after proper thorough detoxification and overhauling the body. In earlierVaman experiences lightness of the body, Hrit (precordium), times, the bladder of goat was used to give enemas, thusKantha (throat/voice), and Shirah (head) and weakness. its name. Today plastic enemas and syringes are used toThis procedure is effectively used in healthy and ailing push medicated decoctions viz. medicated oil enemas andpersons for purification of the body and extraction of Doshas cleansing enemas into the intestines of the patient.(especially Kapha) in Ayurvedic system. It has been foundworthy to observe the physiological and biochemical changes Considered as the mother of all treatments, Vasti cleansesduring and after the procedure. It is also mentioned that the the accumulated toxins from all the three doshas, Vata, Pittaperson undergoing Vaman never develops Kasa (cough), and Kapha, especially the Vata toxins, through the colon.accumulation of waste in body channels, hoarseness The importance of Vasti Karma is that other than providingof voice, sleepiness, drowsiness, bad smell in mouth, thorough detox, this procedure effectively balances the Vatacomplications of poisoning, excessive salivation or toxaemia dosha. This is much needed because not only does the Vataand malabsorption syndrome. dosha cause majority of diseases in the human body, yet due to its mobile and erratic nature, the Vata dosha movesVIRECHAN KARMA the other two doshas viz. Kapha and Pitta from one part of the body to another and thus aids in their disturbance andVirechan helps in eliminating the cause of aggravation and implementing symptoms in the form of an ailment. It is for thisin re-establishing a status of health. The administration reason that Vata dosha has to be balanced so as to cure theof virechan (purgation in therapeutic doses) eliminates disease as well as stay clear of the same. Vasti Panchkarmaaggrieved pitta dosha from the body and re-establishes the therapy mainly aids to eradicate the disturbed or aggravatedvaat-pitta-kafa balance which in turn brings back physical Vata dosha and thus finds its importance.and mental health. Medicated oil and herbal decoction is given as enema to cleanVirechan is useful in skin problems like acne, allergic skin the colon and increase the muscle tone. This procedure isconditions, inflammatory skin conditions and dermatitis. It usually recommended for 8 to 30 days, based on the medicalhelps in settling digestive tract problems like indigestion, condition of a person.loss of appetite, food intolerance, suspicion of entry of toxicsubstances through food/milk/water, tendency to constipate, RAKTAMOKSHANAdigestive disturbance due to contradictory food consumption,acid peptic disease (early stage), nausea or vomiting without Raktamokshana which means ‘to let out’ is an effective bloodany particular reason, biliary vomiting, jaundice, etc. Virechan purification therapy, in which carefully controlled removallubricates the digestive tract in case of chronic fever. It is of small quantities of blood is conducted to neutralizeadvised for certain urinary problems as well. accumulated Pitta toxins of many blood borne diseases. This is highly effective in diseases like skin diseases, edema,Patient is given snehan early in the morning. A light and abscess, inflammations, dullness, uremia and pericarditis.preferably bland diet is given as lunch. This is followed This procedure also decreases the load on the vital organsby good rest. The patient should not eat food which will of heart and liver.aggravate thevaat-pitta-kafa (basic body constituents). The It has been specified in Ayurveda text that Raktamokshanapatient is given plenty of water or natural fluids by mouth | February 2015
ANCIENT MEDICINE 61Benefit of Panchakarma1 Improvement of mental and intellectual faculties2 Body is Pure and energy level is high3 Pleasantness of senses4 Delayed Ageing and Healthful longevity5 Heal diseases related to nervous system, skin , obesity, high blood pressure, rheumatism, liver disease, respiratory disease6 No Side Effects.7 Healthy Person advised to go for Panchakarma every two years. treatment of Panchakarma works both as curative as well as preventive therapy. As in Ayurvedic medicine, the Vasti Karma is regarded as partial or even the complete treatment method, similarly in the Ayurveda surgery text, Raktamokshana is considered as the partial or complete treatment in itself. SHIROVIRECHAN OR NASYA KARMA Shirovirechan or Nasya karma is the best procedure for treating Sirorogas like migraine, chronic headaches, sinusitis, ear, nose and throat disorders. This involves the purification of the head region of the patient. In this process, the imbalanced doshas above the neck are removed through the nasal openings. Nasal errhines are given to the patient in the form of medicinal oils, medicated powders or churnas, medicated juice/milk or medicinal fumes. The importance of this Panchakarma technique has been specified in the disease of the ear, nose and throat, mental diseases, toxicity, epilepsy, headaches, and untimely graying of the hair. Nasya karma commonly cures ailments like hairfall, cervical spondylitis, frozen shoulder, migraine headaches, sinusitis, memory loss and epilepsy. P. Annantharajan, NDA Practitioner and Natural Treatment Health consultant based in Klang. He can be reached at [email protected] annantha.rajan FEBRUARY 2015 |
62 TRADEMARKS • by Geetha K. KICKSTARTING YSOTUARRT-UP these features. Everyone knows that a successful business will spur copycats, “me-too” products or identical business models. You need look no further than the emergence of familiarly-styled coffee chains following the Starbucks® boom.These days, we can’t go anywhere without seeing a BUT I’M JUST A START-UP – DO I NEED TO CARE McDonald’s® or Starbucks®, and while it may be ABOUT POTENTIAL COMPETITORS? difficult to imagine – they were once start-ups too.The former began as a single burger store in Illinois, USA In short, yes. You don’t want to wait until it’s too late and alland has since ballooned to a massive 35,000 outlets in 119 your blood, sweat and tears have gone to waste. So here’scountries. Starbucks® Coffee, meanwhile, started in 1971 what you can do. Firstly, your business/product/serviceand sold quality coffee beans and related equipment. When name(s) can be registered as a trademark. Once done, nothey finally started selling coffee beverages, they stumbled one can use an identical or substantially similar mark for theupon something with enormous potential. Starbucks® now same type of business or products – not even ex-partners,has around 21,000 outlets in 63 countries. shareholders, ex-employees or suppliers. Your trademark identifies your business to the public so it is very critical thatBut let’s start at the very beginning. How did these stores, the trademark is registered promptly (it is more affordabledealing with common non-sophisticated products, even than you think!).succeed as start-ups, much less grow into the internationalbusiness operations they are today? Where do Intellectual Next, you should have a consistent “trade dress”. TheProperty rights come into play? importance of this particular right will of course depend on the nature of your start-up. Trade dress includes the ambienceWHAT DO PEOPLE WANT? and colour scheme of your store, “cultural” elements, type of music played, even the floor colour – basically, any aspect ofA business that brings in repeat customers tends to have the store that is unique. Other aspects of trade dress includea certain uniqueness to it, so start-up owners will have to uniforms, menu cards, cutlery, furniture, and so forth – some oflook at features and characteristics of businesses that attract which can be protected by acquiring Industrial Design Rightscustomers, find something that stands out about their start- or Patent Rights (the former being for the outer appearanceup idea and properly conceptualise, articulate, and document of the products and the latter being for the function of the products/processes). So when a customer deals with you, he/she will recognise these as your defining features.| February 2015
TRADEMARKS 63 IN A NUTSHELL… As your start-up grows, it is often necessary to engage professional advisors who not only ensure that quality and standards are maintained, but also ensure the efficiency of your operations. Source identifiers, such as trademarks, trade names, patent and industrial design rights, confidential information and all Intellectual Property rights should be properly managed and enforced against any infringers. Even at the beginning.CAN YOU KEEP A SECRET? Geetha K. is the Director of TrademarkTrade Secrets (also known as confidential information/ and Designs Divisiontrade know-how/secret formulas) refer to any information at KASS International,or business aspect that is not publicly known or easily an establishedaccessible. This can include supplier/customer lists, customer intellectual propertydemographics, sales pattern variations on a weekly, monthly firm with offices inor annual basis, pricing policy, staff remuneration package, Malaysia, Singaporeetc. All trade secrets and documents containing trade and Indonesia.secrets should be scrupulously managed and information She has extensiveshould be given on a need-to-know basis. Merely marking experience infiles or documents as “Trade Secret” or “Confidential” is not handling all aspectssufficient if there is no control as to who has access to these of trademarks andfiles. Likewise, merely depending on copyright protection designs in variousis not sufficient. Any confidential documentation should be industries, includinghandled as a trade secret. pharmaceutical, food & beverage, propertySO HOW DO YOU PROTECT YOUR BRILLIANT development, automotive and apparel industries, andIDEAS? manages local, regional and international portfolios. She also provides franchising advice and assists with franchiseWell, it’s simple – don’t discuss it until you’ve executed it. Or, agreements and the registration of franchises. For moreif you simply must discuss the idea or business proposal with information, visitsomeone, you should enter into a simple Confidentiality orNon-Disclosure Agreement (NDA) with the other party. With such an agreement in place, an action for breach of contract www.kass.com.my orcan be pursued in the Courts in the event that any copyingtakes place. [email protected] Disclaimer: This article is by no meanscomprehensive and should not be treated as legal advice. For specific and detailed advice, do consult experienced IP professionals. FEBRUARY 2015 |
Search
