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# Malaysian Indian Business Magazine Aug 2014

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MANAGEMENT SOFTWARE 07 • by Palani MurugappanUtilizing Microsoft Excelfor Loan CalculationTips To Settle Loan Faster Using ExcelTHE HOUSING LOAN (LONG Assume one has taken a loan is made on time). How doesTERM LOAN) of \$450,000 after paying a 10% the reducing balance technique deposit for a house valued at work? Now, if the borrower has justAs we move up the corporate \$500,000. Total repayment period settled the first month repayment ladder, many are tempted is 30 years with a fixed interest of to upgrade their current 6% per annum. How would one of \$2,700 the amount owing to thepossession such as house and calculate the monthly repayment? bank is not \$450,000 less \$2,700car. Studies have shown that bulk In cell B7 above, we had used the Rather, the bank will deduct a highof a person’s salary goes towards Excel built-in finance function called interest of \$2,250 from the firstthe payment and maintenance of a PMT (an abbreviation for “payment”) month’s repayment and the balancehouse and car. When one takes a where it is used to calculate long of \$450 is offset from the principalhousing loan, this is considered as term loan calculations. Applying amount borrowed of \$450,000. Ina long term loan. Generally, a long the PMT function gives us a result other words, the amount owing afterterm loan is considered as a loan of \$2,700 after rounding the value making the first month’s repaymentthat takes 10 or more years to settle. to the nearest 10 (actual calculated is now \$449,550. This is reflected inThe monthly repayment calculation value to the nearest dollar is the illustration below.is based on a technique called \$2,698). This is the amount the In the above illustration, the current“reducing balance”. How does this borrower will be paying for the next outstanding amount to the bankwork? Performing this calculation is 30 years (with assumption payment now is \$449,550. Interest is nownot as straight forward. Let us look charged on this outstanding figure,at the data given below. not the principal amount borrowed of \$450,000. AUGUST 2014 |

08 MANAGEMENT SOFTWAREAs the borrower keeps repaying the complaining that they have been should be 0 as in the illustrationmonthly repayments, interest is first paying for many years and the below for the 360th month (the finaldeducted from the repayment and principal amount does not seem settlement payment). Observe thatthe balance is offset against the to be decreasing as quick as they even in the final repayment monthprevious month’s principal amount expect it to! of 360, the borrower is still paying anoutstanding. This technique is The whole scenario can be interest of \$13!known as the reducing balance. represented as below in whatLet us analyze the amounts in is known as a loan amortization The above holds true assumingfurther detail. How did we arrive at table. The illustration below shows the borrower pays the monthlya figure of \$2,250 as the interest how much the borrower owes the repayment on a timely basis i.e.charged and \$450 as the amount bank as he/she keeps up with the in other words, repayment isdeducted from the principal amount monthly repayments (observe that paid before or on the due date.outstanding? the figures below are NOT rounded Otherwise, the banks will imposeThis is where Excel can be used to to the nearest 10 as in the previous interest charges for late payment onwork out how much goes towards examples). top of the monthly interest due.the interest and principal portion of How can you settle the loan soonera loan amount. The function used After a year of paying the monthly than the 360 months? This is whereto calculate the interest part for a repayments of \$2,698 (total of one can utilize a built-in feature ofspecific month from the monthly \$32,376), the amount that gets Excel called Goal Seek, a classicrepayment is IPMT (interest part of a offset for the first year from the what-if analysis feature. The Goalpayment). To calculate the principal outstanding principal amount is Seek feature only works on a cellpart that is deducted for a specific only \$5,526 (i.e. \$450,000 minus that contains a formula or a function.month from the monthly repayment, \$444,474). If the user had keyed-in a value andthe function PPMT (principal part of As can be seen, the interest charged selected that cell to perform Goala payment) is used. Let us analyze by the bank keeps reducing a little Seek, it will cease to work. Here it goes.how both these functions work. every month while the principal Select the cell that contains the amount that gets deducted from the formula of PMT that was used toThe IPMT function evaluates and outstanding principal amount gets a work out the monthly repayment.gives you a value of \$2,250 in little higher from month to month. In our case, it is cell B7. Invoke thecell B9, while the PPMT function How do we know if the above Goal Seek feature (found withinevaluates and gives you a value calculations are correct? When you the Data tab and within the What-Ifof \$450 (both have been rounded create a loan amortization table Analysis command).to the nearest 10). In other words, for the entire 360 months, the finalfor the first month’s repayment, outstanding principal amount due83% of what the borrower paysgoes towards interest alone! Only17% gets offset from the principalamount. That is why we hear many| AUGUST 2014

09MANAGEMENT SOFTWAREIn the To value text box, type in THE CAR LOANthe value \$2,970 (assuming the (SHORT TERM LOAN)borrower has the funds to pay anextra 10% on top of the monthly The short term loan on the otherrepayment i.e. \$2,700 + \$270). hand works quite differently asClick to select the cell B4 in the compared to the long term loan.By changing cell text box. Any Generally, in the short term loanborrower who decides to pay more calculations, interest is calculatedwill obviously be decreasing the for the entire duration andtotal repayment period. This is why added to the principalyou click on cell B4, which is the amount. This totaltotal repayment period of the loan. amount is then divided by the number ofUpon clicking the OK button, Excel years or months orcalculates and determines that the repayments. Let usborrower is able to settle the loan look as a typical carin approximately 24 years (valued loan calculation asdisplayed in cell B4). Thus, a small illustrated below.increment of 10% in the monthlyrepayment can actually reduce The calculation of a car loan does What does this tell the borrower?the total repayment period in a not require the use of any built- It is clear that more interest issignificant way. in function of Excel. In the above paid for short term loan as theNote that Goal Seek works best if scenario, the borrower has taken calculations are significantlythe borrower commences the extra a loan of \$72,000 based on a fixed different. To recap, for longpayment from the initial stage of the interest of 3% for a total period of term loans, interest outstandingrepayment, not towards the end of 9 years. The borrower’s monthly is calculated after the monthlythe repayment term. For example, if repayment is \$847 based on the payment is made. For short termthe borrower is able to pay an extra formula displayed in the formula loans, interest is calculated forof 10% from the first instalment, the bar above. the entire loan period and dividedabove holds well. However, if the As a comparison, should the bank equally by the total number ofborrower decides to make an extra calculate the repayment based repayments, thus working out topayment of 10% at the 20 year on long term loan calculation, be higher.and above, the savings in terms of the amount due is \$762 pernumber of years will be small. month, as compared to \$847 (a Palani specializes difference of \$85 per month). The in training difference may not be significant participants how on a monthly basis. However, for best to perform a term of 9 years, this adds up to data analysis \$9,180 (i.e. \$85*12*9). from company’s raw data and concluding from the information gathered by harnessing Excel’s built-in functions and features. A HRDF certified trainer and author of 51 books to-date on various software applications, Palani is passionate on what Excel can do, and how best to present data in different formats. He can be reached at: [email protected] www.avimursolutions.com AUGUST 2014 |

3The SUCCESS MANTRAOfSELVANATHAN POnNAmBALAMfounder of TC ELECTRICAL ENTERPRISE, Skudai, JohorMore and more Malaysian MIB : Can you share with us MIB : What induce you into Indians were venturing into entrepreneurial activities about your company? Electrical Works?as country began to transforminto industrial nation. Meet one Like many plantation youngsters, Since my young age, I am a verysuch person, Mr. Selvanathan I started to work immediately after conscientious person and onePonnambalam who born in a completing my secondary school. who pays attention to detail givenplantation and obtained early Because of my interest in electrical by someone. I'm flexible, quickTamil education at SJKT Ladang field, I went to work for 18 years to pick up new skills and eager toRini, today a highly recognised with a Chinese firm specializing learn new things from others. I alsoElectrical Engineering contractor in that field. I decided to venture have lots of ideas and enthusiasmas far as Middle East. Malaysian into this business in 1996 thus to be successful as one of myIndian Business had an opportunity founded TC Electrical Enterprise father’s friend Mr. Sadhasivam. Heto casually chat with the hands on as electrical contracting company is my role model in this industryengineer to learn his entrepreneurial servicing mainly oil & gas industry whom worked hard and becamejourney. and power plant. As electrical successful in his life without any contractor we also involved with solid background support. Being consulting, designing, developing, financial independent my role model maintaining and servicing electrical motivated me to follow the career control systems, machineries and path which he took. equipments.| AUGUST 2014

14 BUSINESS STRATEGYHYUNDAI’SSUCCESS STRATEGY:QUALITY, DESIGN & RAPID GROWTH The Strategies That Made Hyundai Among The Highest Profit Margin Car Maker In The World \"We are taking a fast lane to success and we are not going to stop.\" - Chung Mong-koo, Hyundai Chairman Hyundai Motor Company [HMC], South Korea's number one carmaker as well as minivans, trucks, buses, and other commercial vehicles. In the extremely capital intensively car makers such as Toyota, Nissan, Honda, Hyundai, General Motors, Ford, DaimlerChrysler, Renault, and Volkswagen operate on relatively thin margins with competitors battling for their market shares. The South Korean automotive industry with demand for only two million cars per annum, total productive capacity had reached five million forcing HMC using less than 40 percent of its total production capacity, with a debt of around \$30 billion. In 1998, HMC took control of Kia, becoming the South Korea’s biggest car maker

and holding three-quarters of its SUCCESSFUL STRATEGIES In order to gain competitive edge,domestic car market as well as HMC seek out cheap labor sincepassing Japan’s Mitsubishi and In order to erase the negative automotive industry's labor costsSuzuki in world ranking. perception HMC introduced a make up only 10 percent of total “10 year warranty” program. The operational costs. HMC cooperatedHMC’s founder workaholic Chung strategy was a major turning point with DaimlerChrysler to develop newJu Yung, 85 whom always found a for Hyundai, and the firm builds technologies and improved supplyway to achieve it whenever he set cars based on much higher quality chain management and gainedhis mind on something passed on standards. While still maintaining access to the Kia’s competitivehis ‘never-give-up’ values to his son, low prices, HMC was able, over advantages in R&D and production.Chung Mong Koo, as Chairman in time, to provide substantially extra HMC also invested in R&D centers1998. The younger Mr. Chung was value to consumers. in North America, Japan, andvery detail oriented, and attached Europe.great importance to producing Putting lessons from the failedquality products. He is often quoted Canadian investment into practice, HYUNDAI MOTOR TODAYas saying: “Quality is crucial to our HMC built inexpensive plants insurvival. We have to get it right, no Turkey, India and China capitalizing Hyundai today is one of the world’smatter the cost.” high quality labor available at these fastest growing major automaker locations. The Turkish plant gave since 1999 with firm’s profit marginsDespite disastrous outcome from HMC a foothold in the Middle East among the highest in the industry,its Canadian operation, HMC while its proximity to Western worldwide. Hyundai Motor companymanagement learned a great deal Europe is also a major advantage. record indicates it sold 4,732,366from the experience. Instead of In 2006, HMC had more than ten vehicles globally in 2013. In 2012ceasing operations, HMC began production plants in locations such Hyundai-Kia was named as makerexporting to the U.S. market with as Taiwan, Vietnam, Iran, Sudan, of one of the 10 best engines in USA.an economical value that soon and Venezuela. HMC’s first U.S. Chairman Chung was named one ofbecame big success with exports plant opened in Alabama in May most successful businessmen in therising to 250,000 units per year. 2005, with an investment of \$1.1 world by Business Week magazine.Unfortunately consumer perceived billion and annual production ofthe car as a low-quality. Hyundai 300,000 cars.were losing faith and the firm’sbrand equity began to deteriorate. AUGUST 2014 |

23ENTREPRENEURSHIPAGENCIES MINISTRY OF AGRICULTURE & AGRO-BASED INDUSTRY FUNCTIONS Agriculture and Food Business Development Center (Agri-BDC) is a local and local information center. This center is created for public and private sector to access information related to the services provided and to assist public and private sector in understanding the Ministry of Agriculture and Agro-Based Industries including Departments and Agencies under the Ministry. Among the information provided includes: • Consultancy service • Expertise • Grant provided by the Government • Loan • Training • Rules and Legal to be complied • Accreditation and standard • Business match making • Consultant Service TEKUN Nasional is to provide simple and quick financing facilities to bumiputeras in order to kick-start and further expand their businesses. Since 2008 ,TEKUN Nasional provides business opportunities as well as income generation opportunities, business capital financing and guidance and support services as well as providing a networking platform for entrepreneurs. TEKUN Nasional also provides financing to Indian ENTREPRENEUR under SPUMI programme. Agrobank formerly known as Bank Pertanian Malaysia which has 40 years of experience in agricultural banking and an excellent track record in shaping and developing successful entrepreneurs is a Government-linked- Company (GLC) under the Minister of Finance Incorporated (MFI). The bank’s financing of the agricultural sector is driven by a policy set forth by the Ministry of Agriculture and Agro-based Industries. The bank provide full range of financial services to specific target groups; agropreneurs, micro, small and medium entrepreneurs and private individuals. Federal Agricultural Marketing Board or known as FAMA was formed in 30 September 1965 to monitor, coordinate, control and develop product marketing of Malaysian agriculture, including import and export. FAMA main function is : • Coordinate agriculture marketing activity both in private sector or department / government agency • Improve marketing system and expand new market of Malaysian agriculture development • Collaborating with private sector and department / government agency to create efficient and effective agriculture marketing system • Develop an efficient management in agriculture industry, marketing activity or agricultural products processing • Involve directly in agriculture industry, especially in marketing activity and products processing Farmers' Organisation Authority of Malaysia or Lembaga Pertubuhan Peladang (LPP) was formed on 14 February, 1973 with aim of improving economy and social well-being of the agro society under one body. The Malaysian Pineapple Industry Board (MPIB) is a Statutory Body was established in 1957 with the following objectives : • To increase the agriculture sector’s contribution towards the country’s income, foreign currency exchange and employment opportunities • To encourage investment and to increase foreign investors involvement in the industry • To manage the pineapple plantation sector and maximise production in a continuous manner • To improve the Quality Control Programme thus ensuring continuous product quality • To maintain and strengthen the existing market and to explore new markets. • To increase the efﬁciency of pineapple based processing factories and increase high value-added and upstream pineapple industry activities • To become the information centre and reference to the pineapple industry. • To maintain and encourage the involvement of locals in various pineapple industry projects via continuous consultation and supervision • To encourage development of an organised industry through research activities and expansion service • To secure a mutual international collaboration in various ﬁelds and also a smart partnership beneﬁcial through technology and exchange of scientiﬁc information AUGUST 2014 |

24 INDIA BUSINESS NEWS INDIA'S YOUNG ENTREPRENEURS TURN ANGEL INVESTORS FOR NEW START-UPSBAJAJ GAINS IN OVERSEAS MARKET After creating billion-dollarEven as it lost market share in domestic motorcycle market, startups, India's first Bajaj Auto is racing ahead in many overseas markets and generation e-commerce has claimed to have captured top positions and significant & mobile entrepreneursmarket share. Bajaj’s top motorcycle brands Discover, Pulsar and have donned a new hatBoxer continue to see strong sales momentum and have emerged - that of angel investors.strong brands in several markets where Chinese and others Despite steering high-growthbrands are also marketed. While there were strong market share companies themselves, theseimprovements across South Asia, the Middle East, Latin America 30-somethings are using theirand Africa, Boxer is reported to have become No.1 brand in Africa personal wealth and time toamong all competitors. “Both, Discover and Pulsar continued to push a whole new bunch of younger ventures. India saw the first wavegain market share in key markets like Colombia, Central America, of entrepreneur angels when the likes of Makemytrip's Deep KalraEgypt, Sri Lanka and Bangladesh. Boxer continued to hold market and Naukri.com founder Sanjeev Bikhchandani took their companiesshare in Africa and, in many cases, gained at the expense of public. However, this time around most of the angel investing is beingChinese brands to further strengthen its leadership position in done by existing entrepreneurs who are in the thick of running theirmarkets such as East Africa and Nigeria,” revealed company’s own businesses. Whether it's Sachin and Binny Bansal of Flipkart,latest annual document. Bajaj Auto is way ahead of its other Indian Snapdeal's founders Kunal Bahl and Rohit Bansal, Mu Sigma's Dhirajcompetitors in terms of exports. It shipped about 1.3 million two Rajaram or InMobi's Naveen Tewari, they are all keenly investing inwheelers in FY14 which is significantly higher (accounted for 69 per new ideas — a sign of the overall startup ecosystem maturing in thecent India’s bike exports) than its peers. Presently, its major export country along the lines of Silicon Valley. Angel investing is typicallydestinations are Africa (46 per cent), South Asia and Middle East done at a very early stage of a company's life, and startups say(28 per cent), Latin America (19 per cent) and Asean (7 per cent). they gain significantly from these entrepreneur angels. \"Who betterTotal two wheeler (up to 250 cc) export market size is estimated at to know the high potential and market opportunities than existing\$ 7 billion and is expected to rise further due to low penetration level entrepreneurs? This is great for the ecosystem. It also highlightsin many emerging economies of Asia, Africa and Latin America. the fact that this new breed of young entrepreneurs is truly puttingIndian companies have lot of ground to cover in terms of export. its money where its mouth is. I find this very exciting for the futureMyanmar, Nigeria, Argentina, Mexico and Venezuela are some of of value creation in the Indian market,\" says one-time entrepreneurbiggest importer of two wheelers in the world. Indian companies Avnish Bajaj, MD at VC fund Matrix Partners India. Bajaj, along withare virtually absent in Latin American market. If these markets his Harvard Business School classmate Suvir Sujan, founded India'sare tapped effectively, it will provide further growth for Indian two largest online auction site Baazee, which was later acquired by eBaywheeler maker. in 2004.AXIS BANK INDIA SEEKS JAPANESE INVESTMENT INAPPOINTED SMART CITIES, BULLET TRAINSSANJEEV KUMARGUPTA AS ED India sought Japanese investment to develop 100 smart cities and high-speed bullet trains to improve infrastructure and create jobs.The board of directors \"Japan is a natural partner of India. Japan is best in developing smartof Axis Bank has cities, development of high-speed trains...In the next five years, weappointed Sanjeev need 10,000 Japanese companies. We will hand-hold them,\" AmitabhKumar Gupta as Executive Kant, Secretary in the Department of Industrial Policy and Promotion,Director with effect fromSeptember 1. Gupta is thePresident and CFO of thethird-largest private banksince 2009.Gupta has servedas a Director at Axis Securities & Sales Ltd and has worked with theState Bank of Bikaner and Jaipur. He will take over from SomnathSengupta, Executive Director (Corporate Centre), who has optedfor early retirement. Shikha Sharma, Managing Director and chiefexecutive at Axis Bank, said, “Sanjeev’s elevation to the Boardis in recognition of his contribution to the bank’s growth and all-round leadership provided by him. As Executive Director, he willbe actively involved in the bank’s overall strategy and will have thespecific responsibility for key corporate functions of the bank.”| AUGUST 2014

26 DID YOU KNOW?DID YOU KNOW? • DATUK RANJIT AJIT SINGH • SHILA DORAI RAJ is currently is the Executive Chairman of the the CEO of the Malaysia Securities Commission Malaysia Competition Commission since 1 April 2012. He is also (MyCC). She was assigned chairman of the International with setting up the Competition Organisation of Securities Commission as well as laying the Commissions (IOSCO), an foundation for the implementation emerging market group on the of the Competition Act 2010regulation of secondary markets and co-chair of the task which came into effect on 1 January 2012. She wasforce on bond markets. Ranjit completed Bachelor of the former Under Secretary of the policy and planningEconomics (Honours) degree and Master of Economics division of the Ministry Domestic Trade, Consumerismdegree in Finance from Monash University, Melbourne and Co-operative where she was a key team memberand is a fellow of CPA Australia. who formulated the Competition Policy and then the • The Ministry of Transport drafting of the Competition Act 2010. She holds a appointed DATO' CAPT. DAVID Bachelor of Economics degree (UKM) and an LLB PADMAN as General Manager (Hons) (University of London) and a Certificate in Legal of Port Klang Authority the Practice (UM). corporate body overseeing two • PROF. DATO' DR. VEERA of the port's terminals (Northport RAMANI is the Hospital and Wesport). Both terminals Director of The Tun Hussein that capable to handle some 10 Onn National Eye Hospital andmillion boxes comprising indigenous and transhipment an Ophthalmologist since itscargo, as of 6 July 2011. He also serves as the Chairman inception. She is also the currentof the International Association of Ports and Harbors Chairman of the PreventionPort [IAPH] Environment Committee since 2009 and of Blindness and Low Visionthe Chairman for Asia (Eastern Dredging Association) Committee of Malaysian Association for the Blind. SheOceania Region since 2010. is also an Independent Member of International Agency • DATUK M. NAGARAJAN for the Prevention of Blindness and sits in the Council of was appointed as Deputy Prevention of Blindness in the National level. She has Secretary General (Plantations presented over 47 papers locally and internationally. and Commodities)with prime • DATUK SERI DR K responsibility of the overall GOVINDAN is the Group Chief development of the commodity Executive Officer of RAM sector covering palm oil, rubber, Holdings Bhd (formerly known furniture industry, cocoa, pepper, as Rating Agency Malaysiasago and tobacco and kenaf. Datuk M. Nagarajan Berhad), a leading provider ofstarted his career as administrative officer in the National independent credit research andRegistration Department in 1981. He holds a Bachelor’s advisory services. Datuk SeriDegree in Social Science majoring in Economics from Dr. K. Govindan was the Deputy Director of EconomicUniversity of Science Malaysia (USM) in 1980. In 1996, Planning Unit (EPU). He has served the Economiche obtained his Masters in Economics from Vanderbilt Planning Unit (EPU) since 1975 and has retired inUniversity, United States of America. January 2011. He is also a Member, Board of Directors and Executive Committee Members of Malaysia Property Inc .| AUGUST 2014

FACTS & FIGURES 29RM491.08 MILLION RM604.18 BILLIONBERJAYA CORP BHD'S [BCORP] TOTAL ASSETS MANAGED BYPRE-TAX PROFIT FUND MANAGEMENT INDUSTRY for the financial year Total assets managed include ended April 30, 2014, shariah compliance funds by Fund declined to RM491.08 Management Industry in Malaysia million, from RM575.26 stands at RM604.18billion as of 31st million recorded in the March 2014. Sources of assets under same period last year. management include but are not Revenue, however, limited to, unit trust funds, corporate bodies, Employee rose to RM8.63 billion, Provident Fund (EPF), private pension funds and from RM7.37 billion charitable bodies. previously. In a filing toBursa Malaysia, BCorp said the lower pre-tax profit 20%was mainly due to the incurrence of exceptional non-cash charges from impairment of certain goodwill EU'S TRADE WITH THE REST OFand property, plant and equipment and lower profit THE WORLDcontributions from associated companies. The companyis proposing a dividend of one sen per share for the With just 7% of the world’s population, the EU's trade with the rest of the worldfinancial year. accounts for around 20% of global exports and imports. Around two-thirds120% of EU countries’ total trade is done with other EU countries. Despite trade hasDIVIDEND PER SHARE been hit by the global recession, but the EU remains the world’s largest player accounting for 16.4% ofIOI Corporation Bhd has declared its second interim global imports in 2011. The EU is followed by the Uniteddividend of 120% or 12 sen per share of 10 sen each. States with 15.5% of all imports, and China with 11.9%.IOI Corp did not declare any dividend for the third The EU was also the biggest exporter, accounting forquarter March 31, 2014. On Dec 9, 2013, the board 15.4% of all exports – compared with 13.4% for Chinadeclared a distribution-in-specie of 2.130 billion shares and the 10.5% for the United States.of RM1 each in IOI Properties Group Bhd (IOIPG) heldby IOI Corp to all shareholders of IOI Corp on the basis RM47.2 BILLIONof one IOIPG share for every three shares of 10 seneach in IOI Corp. The IOIPG Shares were distributed VALUE OF MALAYSIA’Sas distribution-in-specie on Jan 13, 2014. On Feb 25, LIABILITIES2014, the board declared an interim single tier dividendof 80% or 8.0 sen per share for FY ending June 30, The value of Malaysia’s liabilities2014. The dividend was paid on March 21, 2014. exceeded assets abroad by RM47.2 billion (4.8 per cent of GDP at current prices) as of December 2013 accordingly to Statistics Department of Malaysia Malaysia’s financial assets position to the rest of the world continued to increase in 2013 by 10.5 per cent to stand at RM1,354.00 billion. However, total liabilities broadened by 12.7 per cent accumulated to RM1,401.2 billion as against RM1,243.4 billion a year ago, making Malaysia’s net international investment position remained as net debtor position. AUGUST 2014 |

30 MIB CALENDAR INTERNATIONAL EVENT MALAYSIA event Perfect Livin Penang 100 Percent Design Singapore1 Subterranean Penang International 1 Marina Bay Sands Singapore Conference & Exhibition Centre 29 August - 1 September 2014 1 - 3 September 2014 Water Loss Asia World Sugar Expo2 The Royale Chulan Hotel, 2 Bangkok International Trade & Kuala Lumpur Exhibition Centre, Bangkok Thailand 3 - 4 September 2014 3 - 4 September 2014 India Bakery Expo Asia’s Premier Herbal Trade Show 2014 3 Chennai Trade Centre3 Matrade Exhibition Convention Centre (MECC) Kuala Lumpur 4 - 6 September 2014 4 - 6 September 2014 International Machine Tools Expo Matta Fair-Kuala Lumpur 4 Pragati Maidan, New Delhi India Putra World Trade Centre (PWTC) 4 - 6 September 2014 Kuala Lumpur4 Power Industry India 5 - 7 September 2014 5 Pragati Maidan, New Delhi India Rail Business Asia 4 - 7 September 20145 Kuala Lumpur Convention Centre CWE - Cutting & Welding 9 -11 September 2014 6 Equipment Expo Pragati Maidan, New Delhi India Palm Oil Sarawak 4 - 7 September 20146 Civic Centre, Bintulu Sarawak Bangkok Furniture Fair 10 - 11 September 2014 Impact Exhibition & Convention Center, Bangkok, Thailand Power - Gen Asia 77 Kuala Lumpur Convention Centre 6 - 14 September 2014 10 - 12 September 2014 Electronex Petroleum Asia Expo 8 Australian Technology Park, Sydney Australia8 Borneo Convention Centre Kuching 10 - 11 September 2014 17 - 19 September 2014 Electropower Asia Expo Landscape Australia Expo - Sydney9 Borneo Convention Centre Kuching 9 Royal Hall of Industries & Hordern Pavilion, Moore, Sydney Australia 17 - 19 September 2014 10 - 11 September 2014 Warehousing Storage and Pumps & Systems Asia-Singapore Material Handling 10 Marina Bay Sands Singapore10 Malaysia International Exhibition & 10 - 12 September 2014 Convention Centre 25 - 27 September 2014 | AUGUST 2014

32 ENTREPRENEUR PARTY FOR SUCCESS NAVNAwith DEEJAY BEEFounder of MUSIC STUDIO Deejay Bee with his mother Normally people organise MIB : Tell us about your Alagammah Thannirmalai party to celebrate success but this one person from business and family background? Sungai Petani, Kedah organize parties to success. Hosting a party NaVna: NAVNA MUSIC STUDIO or event can turn to be a stressful but not to NAVNA MUSIC STUDIO was formed on a very auspicious founder Mr. JeyaBalan Selvarajoo or date 7th July 2007 [07-07-07] to fondly known as Deejay Bee whom provide sound and lightings services enjoying entertaining his client’s guest only. Prior to this we operate on while ensuring the event managed part time basis under a different effectively and a memorable one. entity name taking up small projects Recently MIB fortunate enough to whenever opportunities crossed. interview the dynamic and creative As demand surge, I decided to man with a mission to be a one stop involve full time by offering complete centre for your entire event needs event management services. We without jeopardizing overall quality. are now capable of providing full We hope his journey of partying for event needs such as decorations, success inspires the young generation photography, videography, food particularly. Enjoy reading. catering, sound & lighting system, bridal make up, canopy, table, chairs, stage, “koolam”, dance| AUGUST 2014

36 BRAND MANAGEMENT • by Prasath KanagarasThe Importance ofBrand ConsistencyWhen a brand is architecturally right, is it WHY IS IT IMPORTANT? important for us to look into the Brand’s performance. A brand’s performance is also Branding effort allow businesses to differentiatemeasured through its consistency. themselves through their competition and gives them a leg to stand on in the minds of consumers. It attaches aEvery business in the world, no matter its size, benefits personality and attitude to the product and the companyfrom tactically developing a brand and maintaining it that produces it. This personality is what people relateas a recognizable representation of the organization. A to, establishing relationships with consumers. This,strong brand identity propels it to the forefront of those in turn, encourages brand loyalty, which cementsconsumer attitudes, which facilitate their spending the company's future in the market. Furthermore, thedecisions. establishment of brand consistency creates a platform for the company to stand on in order to get messagesSimply put, an effective brand illustrates to the public a out to its audience.company's product or niche, and highlights what setsit apart from its competitors. It combines a number of Realistically though, establishing and maintaining amajor factors, including marketing and public relation recognizable and trusted brand is truly an art form,efforts, logo and promotional material, communication and not every company gets it right. Here are severalefforts, and core values. companies that are absolutely nailing it.| AUGUST 2014

46 QUOTES 10 INSPIRING QUOTES | AUGUST 2014