ONLINE BUSINESS 491 Length 5 SpeedKeep it short, possible with a minute maximum. This is Professional movie trailers are fast paced and pick upenough time to get across a lot of information, but not so long momentum about half way through. They are exciting which isthat viewers will switch off. The old rule still applies; your first what makes them so engaging.10 seconds are the most important and you need to hook theaudience in at that point. MOST COMMON TYPES OF PEOPLE ON YOUTUBE Auto Enthusiasts Comedy Fans Above: An example of short, simple and attractive trailer video Video2 Give a sense of who you are GamersObviously there is no one way to do this as we are all unique. MusicHowever, you need to be sure that your trailer portrays a good Loversand accurate sense of who you are, what you do and what youhave to offer new subscribers. Screen test your trailer with a focusgroup audience and get feedback. This is worth getting right.3 Emotion TOP EARNING MALAYSIAN YOUTUBE CHANNELSTo quote Bill Woolery: ‘a feature documentary has emotionalmoments, but a trailer is basically one emotional moment frombeginning to end.” Your trailer needs to engage your audienceon an emotional level – this emotion needs to be congruentwith what your channel is about and the response you wantfrom your audience. 4 Answer important questionsYour audience wants an idea of what kind of videos you createin terms of theme and style. The trailer is also an opportunityto introduce the audience to important characters from yourchannel videos. It may also be a chance to introduce theaudience to your characters' motivations Finally, you need totell your audience why they should be watching your videosand why they should be watching them now. NOVEMBER 2014 |
50 MALAYSIA BUSINESS NEWSMALAYSIA'S DIGITAL ECONOMY CONTRIBUTE RM113 BILLION TO HSBC MALAYSIA WINS BEST DOMESTIC CASH MANAGEMENTGDP 2014 AWARDMalaysia’s digital economy is in a good position with the HSBC Bank Malaysia Bhd's (HSBC Malaysia)been named the information communication technology sector contributing 2014 Best Domestic Cash Management Bank in Malaysia 12 per cent of the national gross domestic product (GDP). for its Global Payments and Cash Management businessMultimedia Development Corp's (MDeC) vice-president, Michael in the Euromoney Cash Management Survey. It is also the eighthWarren, said the healthy contribution amounted to RM113 billion, consecutive year that the bank has been recognized for outstandingrepresented a significant share of the national GDP of RM941 billion service in similar industry in Malaysia. HSBC Malaysia has also beenin 2012. \"To further accelerate this growth, MDeC’s Digital Malaysia named the Best Global Cash Management Bank and Best Regional354 Roadmap will game-change Malaysia’s digital landscape and Cash Management Bank in Asia for both corporates and financialundoubtedly sow the seeds to grow Malaysia into a high-income institutions based on a survey of more than 27, 000 senior financecountry driven by innovations of the digital economy by 2020. executives, cash managers and treasurers worldwide.\"MDeC's Digital Malaysia 354 Roadmap has now moved forwardto the next phase and details of the roadmap would be revealed EASY TAXI UNVEILS REWARD PLAN FOR TAXI DRIVERSsoon,\" he said. Warren said the three digitization trends -– mobilecommerce, business intelligence and smart infrastructures -– would Taxi booking app Easy Taxi has announced a competitive 'Superhave a meaningful impact on companies within the next five years. Easy Taxi' reward plan for Malaysian taxi drivers using its newHe said although digitisation was not changing the fundamentals 'iconic' taxis, ranging from RM200 to RM1,000 per monthof doing business, it has enabled new business opportunities and depending on their performance as well as customer ratings. Easyopened up possibilities for growth and efficiency gains. \"These Taxi South East-Asia Regional Managing Director Joon Chan said,trends will affect the ways business transactions are conducted \"Taxi drivers are continuously burdened with financial constraintsand how companies interact with their suppliers, customers and from many aspects. Easy Taxi also provides monthly bonuses toother stakeholders,\" he said. Warren said leading market research motivate drivers to improve their service, depending on their dailyinstitutes had forecast that as of 2018, Asia-Pacific would become income from picking up passengers. Easy Taxi Malaysia has alreadythe region with the busiest e-commerce activities and transactions invested around RM10 million since it began operations in Malaysiain the world. Fast food chain, Marrybrown, has embarked on an in 2013, including in upgrading and refurbishing the taxis and inexpansion plan in India, eyeing mainly tier two and three cities in the training workshops for taxi drivers.Southern states of the country amid growing demand for its products.Currently, Marrybrown has 48 outlets, of which 44 is located in TamilNadu and two each in Bangalore, Karnataka and Kochi, Kerala.Ajith, Director, MGM Entertainments Pvt Ltd, the master franchiseefor Marrybrown in India said \"by the end of this fiscal we would like toincrease the number of outlets to 75 from the current 48,\" leveragingon the first mover advantage by opening outlets in the smaller townsin the Southern State. According to the report, Marrybrown chain inIndia is not confined to fried chickens and burgers alone but wouldalso offer flavoured rice and even biryani as well as vegetariandishes to cater to the local palate. Marrybrown, which is Malaysia'shomegrown fast food chain, is currently the world’s largest HalalQuick Service Restaurant (QSR) brand originating from Asia.| NOVEMBER 2014
51MALAYSIA BUSINESS NEWSMyCC IMPOSES FINANCIAL PENALTY ON CONFECTION, BAKERY MICROSOFT HONOURS MALAYSIAN GOVT WITH \"EGOVERNMENTPRODUCTS PRODUCERS FOR PRICE FIXING EXCELLENCE AWARD\"The Malaysia Competition Commission (MyCC) today issued Microsoft Malaysia has honoured the Malaysian government a proposed decision in relation to a price fixing agreement with the \"eGovernment Excellence Award\" for its initiatives to between 24 enterprises which are members of the Sibu leverage on innovative technologies to transform the country.Confectionery and Bakery Association (SCBA). The 24 enterprises Microsoft International president, Jean-Philippe Courtois, presentedwere found infringing Section 4(2) of the Competition Act after they the award to Secretary-General of the Ministry of Science, Technologywere discovered agreeing to increase the prices of confectionery and and Innovation (MOSTI), Datuk Seri Dr Noorul Ainur Mohd Nur, atbakery products by between 10 and 15 per cent in Sibu. To remedy the Innovative Government 2.0 Summit here recently. Meanwhile,this infringement, MyCC proposed to impose a total financial penalty Chief Secretary to the Government, Tan Sri Dr Ali Hamsa, said toof RM439,000 on the enterprises and directed the enterprises to take achieve the objectives of the National Information Communicationssteps to ensure that they stop the infringement and comply with the Technology Strategic Plan, the government adopted the citizen-Act. \"Price fixing is a major concern of the MyCC as the restriction of centric and the \"whole-of-government\" approaches which combinedcompetition is obvious in any price fixing cases. Such an agreement, people, process and technology to support policy formulation,conducted by these enterprises of different sizes, provides the parties programme development and delivery outcomes. He said severalthe opportunity to impose higher prices to maximize profitability impactful initiatives were being undertaken towards this end, suchwithout any competition,\" MyCC Chief Executive Officer Shila Dorai as the consolidation of the goverment data centres, goverment cloudRaj said in a statement. computing and government mobile computing.MALINDO AIMS TO FLY 2.25 MLN PASSENGERS BY YEAR-ENDMalindo Air aims to attract about 2.25 million passengers by year-end following the introduction of new routes, including to Singapore and Bandung, Indonesia, by November and mid-December, respectively. The hybrid airline's target is lower than the one made late last year, which aimed to achieve over three million passengers by end-2014. Chief executive officer, Chandran Rama Muthy, said late lastyear the airline had about one million passengers. \"Currently, we managed to get more than half of the target and since the last three monthsof the year are high peak season we are confident to achieve the target,\" he said. For next year, he said, the airline planned to spread its wingto China, focusing on the southern region. He said Malindo operated six Boeing jets from klia2 and one each was expected to be delivered nextmonth and in December respectively. NOVEMBER 2014 |
52 MALAYSIA BUSINESS NEWSSMALL BUSINESSES HAVE NEW OPPORTUNITY TO INCREASE building, with 32 apartments, was recently assembled in 16CUSTOMER BASE weeks for RM4.8 million - including land costs - by Malaysia's IRIS Corporation in Pahang. The blueprints were presentedSmall business owners in the country from street vendors to at the 4th meeting of Malaysia's Global Science and shopkeepers from various trades now have an opportunity Innovation Advisory Council (GSIAC), convened at the New to \"pull in\" customers via their mobile phones using a unique York Academy of Sciences (NYAS) in New York on 24thapplication called 365Mshop. With this application installed, all the September 2014. Chaired by Prime Minister Najib Razak,vendors have to do is to make an initial investment of RM100, which GSIAC is a body of distinguished national and internationalwill allow them to provide their customers with top-up for their prepaid leaders in economics, business, science and technologymobile lines from any major local telecommunication company, 24 guiding Malaysia's sustainable development towards a goalhours a day. of RM64,000 per capita annual income by 2020. GSIAC isThey can also perform international mobile top-up to 12 countries, run jointly by the Malaysian Industry-Government Group forincluding Indonesia, India, Bangladesh, Nepal, Vietnam and High Technology and NYAS.Philippines. The promoter of this scheme is a well known Telcoagency, Hussein Resources Sdn Bhd, which also provides freetraining to those interested. \"The service provided a huge openingfor small businesses to ride on the demand of top-up services.AFFORDABLE URBAN HOMES, SUSTAINABLE JOBS AND FOODSECURITY TO SOLVE CITY SLUMSBuilding on the success in poverty relief achieved through self- supporting high-tech \"smart villages,\" Malaysian innovators have created blueprints for an urban community counterpartwith affordable homes, food security and sustainable jobs, aimingto solve the growing global problem of squalid city slums. Similat tothe 50-acre smart village sites, the 5-acre urban version providesaffordable accommodation with educational and community facilitiesand incorporates innovative employment opportunities and foodsecurity through aquaculture and state-of-the-art water-efficientgreenhouse-based agriculture. The city neighbourhood modelfeatures a pre-fabricated, four-story walk-up apartment buildingcreated largely from post-consumer materials. The first such | NOVEMBER 2014
54 INDIA BUSINESS NEWSRENAULT TO ENTER USED CAR BIZ IN SMALL STORES GO OUT OF BUSINESS ASINDIA; 2 NEW MODELS IN 2015 CONSUMERS FLOCK ONLINEFrench auto major Renault is targeting a market share of over 5 per cent in India, is also leveraging on its 4,500 strong R&D Centre in Chennai to come up with products which are \"rightfor the country\". \"India is the biggest challenge for Renault in the nexttwo years, we have high ambitions for the Indian market. It is veryimportant for us,\" Renault Chairman of AMI (Africa, Middle East andIndia) Region Bernard Cambier says on the sidelines of Paris MotorShow. Spelling out the company's new business plans, he said:\"We have plans to develop some new services. I have ambition withSumit Sawhney (Renault India Country CEO and MD) to developthe used car business and lot of things like that.\" Sawhney said theentry into used car business would help the company in the overallbrand building. Stressing that Renault doesn't want to be a marginalplayer in India, he said: \"One point is that wherever we want to go wewant to have a strong entry in that segment. We don’t want to be amarginal player in that segment, so that is a clear vision. So we arebuilding a strong runway for Renault in coming years.\" He added thatthe two segments would be able to push the company's market sharein India to over 5 per cent in the next three years.ABOVE 4 Wheel Drive Online shipments were 7.6 percent of all mobile phone sales inRenault December 2013, according to International Data Corporation; by June, these had climbed to 10.4 per cent. These numbers are sure to rise further because popular brands like Motorola and Xiaomi are selling their new models online. The All-India Mobile Retailers' Association is lobbying the government, at the centre as well as in the states, to contain \"predatory online prices\", and has convinced Samsung to launch some key models only offline. \"Today, it is unethical prices. Tomorrow it could be unavailability of products, leading to a monopoly of these e-commerce giants,\" says Dhiraj Malik, the secretary general of the association, with visible anxiety. Other sectors too are seeing buyers moving online in droves: books, footwear, watches, spectacles, apparel and travel. Even car dealers may have cause to worry because Snapdeal, the homespun e-retailer, now even sells a car, the Mahindra Scorpio. Online greengrocers have become active in some areas of Bangalore, Mumbai and Delhi. Even those who sell cinema tickets in black will feel the heat. Tickets for Agadu, the latest release of Telugu superstar Mahesh Babu, were recently spotted online - at a premium, of course. With buyers from big cities and small towns alike preferring to shop online, the country is at the cusp of an e-retail revolution. A July report by Technopak Advisors, a retail consultancy, says e-retail will rise from $2.3 billion (for financial year 2014) to $32 billion by 2020. This can also be seen as a potential loss of business for offline retailers. The shopkeepers - there are over six million big and small stores in the country - watch helplessly as business erodes slowly but steadily. | NOVEMBER 2014
55INDIA BUSINESS NEWSUS TO HELP INDIA DEVELOP THREE SMART CITIESThe U.S. will help India in developing three smart cities in Allahabad, Ajmer and Visakhapatnam apart from joining coordinated efforts with civil society and local authorities to provide clean water and sewage facilities in 500 cities in the country. This announcement was made after the talks between Prime Minister Narendra Modi and President Barack Obama recently. The Indian government plans to develop100 smart cities and in this regard an allocation of Rs 7,060 crore (Rs 70.60 billion) was proposed in the Union Budget. While presenting theBudget for 2014-15, Finance Minister Arun Jaitley had said the Prime Minister has a vision of developing 100 smart cities as satellite towns oflarger cities and by modernizing the existing mid-sized cities. \"With development reaching an increasingly large number of people, the pace ofmigration from the rural areas to the cities is increasing,\" Jaitley had said.FIXED DEPOSITS MAY NOT GIVE YOU HIGHERRETURNS IN FUTUREBanks are likely to pare term deposit rates in the near-term, as muted credit demand with its cascading effect on loan yields is threatening to erode their net interest margin (NIM). The yield on advances forlenders has been declining steadily, as corporate houses are reluctant toborrow money from banks. This, combined with high deposit rates, haveincreased the stress on banks' net interest margin, bankers said. \"Yieldon advances has been decreasing. Hence, interest rates on some of thedeposits will probably have to be reduced. I expect deposit rate cut to startin the next few weeks,\" says Ranjan Dhawan, executive director of Bankof Baroda. The state-run lender's global yield on advances had narrowedto 8.31 per cent at the end of June, from 8.46 per cent a year earlier. Afew banks have already slashed deposit rates in certain buckets and manyothers are expected to mirror the move. State Bank of India has announceda 25-basis point (bp) interest rate cut on deposits maturing in one to threeyears from September 18. RBI indicated loan demand has not improved,despite the beginning of the festive season. ‘Considering the fact thatcredit has not picked up much, the system is having sufficient liquidity,companies are having various avenues for raising funds, and investmentclimate is yet to turn around, going forward, banks may reduce the depositrate as has been done by some large banks,\" T M Bhasin, chairman ofIndian Banks' Association, said. NOVEMBER 2014 |
56 EMERGING TECHNOLOGY • by Ganesh MuruganNeuromorphiccomputingIf you ask me to name one advanced technology which What the Future Holding for You brings us nearer to the dream of Artificial Intelligence[AI] to reality in the near future it is Neuromorphic Computing The skilled professionals and researchers call themselves astechnology. From the name itself we can define it helps us to neuromorphic engineers, who were highly expertise in thesecreate robots and chips which could function like our human area of neural networking in robotics with relationship andNeural system. Researchers have been trying to create integration with Neuromorphic computing.computer that work, think and pass information like Brain!!!.Untill now as I am writing this article it is not made fully possible Their goal, according to Karlheinz Meier, a physicist atto create a robot that would think and work as human, thats the University of Heidelberg is to design a computer thatthe ultimate aim of the scientists of today to achive excellence has some - and preferably all - of three characteristics thatin Artificial Intelligence. brains have and computers do not. These are: low power consumption (human brains use about 20 watts, whereasWith the help of this Neuromorphic technology now scientists the supercomputers currently used to try to simulate themhappy that they are nearing their dream of fully functional AI need megawatts); fault tolerance (losing just one transistorrobot. can wreck a microprocessor, but brains lose neurons all the| NOVEMBER 2014
57EMERGING TECHNOLOGYtime); and a lack of need to be programmed (brains learn and The Human Brain Projectchange spontaneously as they interact with the world, insteadof following the fixed paths and branches of a predetermined There remains, of course, the question of where neuromorphicalgorithm). computing might lead. At the moment, it is primitive. But if it succeeds, it may allow the construction of machines asTo achieve these goals, however, neuromorphic engineers intelligent as—or even more intelligent than—human beings.will have to make the computer-brain analogy real. And since Science fiction may thus become science fact.no one knows how brains actually work, they may have tosolve that problem for themselves, as well. This means Moreover, matters may proceed faster than an outsidefilling in the gaps in neuroscientists’ understanding of the observer, used to the idea that the brain is a black boxorgan. In particular, it means building artificial brain cells and impenetrable to science, might expect. Money is starting toconnecting them up in various ways, to try to mimic what be thrown at the question. The Human Brain Project has ahappens naturally in the brain. €1 billion ($1.3 billion) budget over a decade. The BRAIN initiative’s first-year budget is $100m, and neuromorphic“Two of the most advanced neuromorphic programmes are computing should do well out of both. And if scale is all thatbeing conducted under the auspices of the Human Brain matters, because it really is just a question of linking up enoughProject (HBP), an ambitious attempt by a confederation of silicon equivalents of cortical columns and seeing how theyEuropean scientific institutions to build a simulacrum of the prune and strengthen their own internal connections, then anbrain by 2023.” answer could come soon.Is it Possible? vWe would expect these researching companies and scientists would give us an artificial brian might be in 2025.Even gaint ITAn important property of a real brain is that it is what is referred companies are in this competetion to pioneer this technologyto as a small-world network. Each neuron within it has tens of of neuromorphic computing. Lets wait for an awesome resultthousands of synaptic connections with other neurons. This to surprise human race.means that, even though a human brain contains about 86billion neurons, each is within two or three connections of all Complied by Ganesh Murugan, MBA,IITthe others via myriad potential routes. (PMP), PhD (Perusing) Business Analyst, Solution Architect and CEO of eSolutionsIn both natural brains and many attempts to make artificial Webbers Sdn Bhdones memory-formation involves strengthening some of these : [email protected] connections and pruning others. And it is this that Skype : esolutions_ganeshallows the network to process information without having to : ganesh muruganrely on a conventional computer program. One problem withbuilding an artificial small-world network of this sort, though, isconnecting all the neurons in a system that has a lot of them. NOVEMBER 2014 |
58 EVENT COVERAGECOMMERCIAL RADIO MALAYSIA [CRM] GET TOGETHERCommercial Radio Malaysia (CRM) recently organized a get-together with its members, partners, and the media to acknowledge theirsupport of the radio industry in the past year. The eventwas held at the PLOY restaurant in Damansara Heights.Malek Ali (BFM Media Sdn Bhd, Founder), Khairun Malaysian Indian Business Magazine was representedHafinaz Che Ahamed Sudagar (Manager - Media by its editor Arikrishnan Subramanian and businessManagement & Group Marketing, TM), Rohanah Jusin development representatives Darsshan and R. Navaa.(Assistant General Manager – Media Management &Group Marketing, TM), Kudsia Kahar (Star Radio Group,Deputy Group Chief Broadcast Officer), Wan AhmadKamal (Executive Vice President – TM Enterprise), AfizAbdullah (Assistant General Manager, Broadcast andMedia, TM), Jeffrey Raymond (Astro Radio, Head ofResearch), Nisha Sundrum (Star Radio Group, AssistantManager, Programme), Faisal Khalil (Star Radio Group,Director, Marketing), Hafinaz Che Ahamed Sudagar(Manager - Media Management & Group Marketing, TM),Rohanah Jusin (Assistant General Manager – MediaManagement & Group Marketing, TM), Hawa Abdul Hamid(Laureate, General Manager) were among present at theget - together.| NOVEMBER 2014
60 ANCIENT MEDICINE • by P. AnnantharajanPREHISTORICALOMNIPOTENT MEDICINALPLANT: NEEMIn 1942, Salimuzzaman Siddiqui extracted three bittercompounds from neem oil, which he named as nimbin,nimbinin, and nimbidin. He is the first person introduce NeemTree to natural products chemist.Neem cultivated in the Indian subcontinent is an Nations while in 1992 US National Academy of Science omnipotent tree and a sacred gift of nature known proclaimed it “Neem: A tree for solving global problems.” botanically as Azadirachta indica A.Juss. TheLatinized name of neem, Azadirachta indica, is derived from Neem is perhaps the most useful traditional medicinal plantthe Persian, Azad means “free”; dirakhtmeans “tree”; i-Hind in India has been used extensively by humankind to treatmeans “of Indian origin”. Hence it literally means “the free tree various ailments before the availability of written recordsof India”. The Sanskrit name of the neem tree is ‘Arishtha’ which recorded the beginning of history. During the last fivemeaning ‘reliever of sickness’and hence is considered as decades, neem is considered as a valuable source of unique‘Sarbaroganibarini’. The neem tree is an incredible plant that natural products for development of medicines against varioushas been declared the “Tree of the 21st century” by the United diseases and also for the development of industrial products.| NOVEMBER 2014
ANCIENT MEDICINE 61THE VILLAGE PHARMACY ORAL CARENeem has been used by humankind from time immemorial Azadirachta indica [Neem] leaves possessed good antias a deterrent for smallpox and other infectious diseases and bacterial activity, confirming the great potential of bioactiveis also considered to possess powers to ward off evil spirits. compounds and is useful for rationalizing the use of this plantAll parts of the neem tree are commonly used in traditional in primary health care. Scientific researcher found that theIndian medicine for household remedy against various human extracts of Neem when used as medicinal plant, could bediseases. For centuries, millions have cleaned their teeth useful for the growth inhibition of the carcinogenic bacterium,with neem twigs, smeared skin disorders with neem leaf juice, S. sobrinus which found on tooth cavities of humans.taken neem tea as a tonic,and placed neem leaves in theirbeds, books, grain bins,cupboards, and closets to keep away The earliest mention abouttroublesome bugs. The tree has relieved so many different the uses of medicinal plants were foundpains, fevers, infections,and other complaints so that it has in Thirumular Thirumantiram-Ennayiram,been called “the village pharmacy.” In rural India, peoples Tholkappiam and the ancient Tamil works ofoften used water decoction of neem leaves for the prevention Sangam literature. , The first medicinal plantand treatment of various ailments. mentioned as well as found a place,Scientist now believing that the Siddha neem preparation able in ancient Tamil literature is neem orto brought down symptoms and speeded up the recovery of margosa which were believed to have beenpatients affected by dengue and the followings: written thousands of years ago NOVEMBER 2014 |
62 ANCIENT MEDICINE FAST FACTS NEEM 1. Native to India 2. Noted for its drought resistance 3. Considered a weed in middle east 4. Neem oil is toxic is consumed largely 5. Great potential as a fertilizer 6. Improves soil fertility and water holding capacity, and can neutralise acidic soilsSOME MEDICINAL USES OF NEEM IN AYURVEDAPART MEDICINAL USELeaf Eye Problem, Leprosy, intestinal worms, skin ulcers, anorexia, biliousnessBark Analgesic, alternative and curative of feverFlower Bile suppression, elimination of intestinal worms and phlegmFruit Relieves piles, intestinal worms, urinary disorder, phlegm, eye problem, diabetes, wounds and leprosyTwig Relieves cough, asthma, piles, phantom tumour, intestinal worms,Gum spermatorrhoea, obstinate urinary disorder , diabetesSeed pulpOil Effective against skin diseases like ringworms, scabies, wounds and ulcersRoot, barks, leaf, flowers Leprosy and intestinal wormsand fruits together Leprosy and intestinal worms Blood morbidity, biliary afflications, itching, skin ulcer, burning sensation and leprosy| NOVEMBER 2014
ANCIENT MEDICINE 63REGULATE BLOOD GLUCOSE LEVEL GASTRITISAqueous extract of neem leaves significantly decreases Drinking Neem Tea or indest neem leaves reduce discomfortblood sugar level and prevents adrenaline as well as glucose- of Gastritis , a imflammation of mucous membrane lining theinduced hyperglycaemia concluded a scientific research. stomach. Gastritis usually caused by aspirin, alcohol andRegularly consuming in early morning overnightly soaked Campylobacter bacteria. The anti inflammatory and anti-tender neem leaves tea help to regulate. Drink it in empty bacterial properties of neem reduce the concentration of acidstomach for better results . in the stomach to provide relief effects of gastritis.SEXUALLY TRANSMITTED DISEASE IMMUNITY BOOSTERNeisseria gonorrhoeae [NG] remains one of the major The aqueous extract of neem bark possesses anticomplementsexually transmitted diseases worldwide and it remain a activity, acting both on the alternative as well as the classicalchallenge for public health particularly in the United States. pathway of complement activation in human serum. Recently,Untreated, NG enters the rest of body through bloodstream an aqueous extract of stem bark has been shown to enhanceand go into throat, eyes, bones, joints and other tissues which the immune response. Neem oil has been shown to possessoften misdiagnosed as arthritis. Neem creams believed to be immunostimulant activity by selectively activating the cell-effective against the NG bacteria as well as improving the mediated immune mechanisms to elicit an enhanced responseimmune system within female private part. to subsequent mitogenic or antigenic challenge.URINARY TRACT INFECTION Neem also boosts the body's macrophage response, which stimulates the lymphocytic system, and boosts productionIn most cases urinary tract infections causes painful urination of white blood cells. Neem oil acts as a non-specificdue to spreading of bacteria from the rectum to the bladder via immunostimulant and that it selectively activates the cell-urethra. Drinking neem leaf tea made from five leaves twice mediated immune.a day for a week relieve the infections. Continous drinkingneem leaf tea assist to clean up remaining infections even Neem, the versatile medicinal plant is the unique sourcethough symptoms not clearly prevail. of various types of compounds having diverse chemical structure identified by Siddhars and agreed upon byCHOLESTEROL the modern science. In fact, time has come to makeNeem leaves reduced serum cholesterol by about 30% good use of centuries-beginning two hours after administration and kept to the level old knowledge onfor an additional four hours. Since neem is a safe herb when neem through modernused in low doses, drinking neem tea for a month to stabilize approaches of drugcholesterol levels recommended. Neem tea may be an development. For thealternative for those need only small reduction or after eating last few years, there hasexpectionally fatty meal. been an increasing trend and awareness in neem research.BLOOD PURIFIER P. Annantharajan, NDA Practitioner and Natural Treatment Health consultantNeem has been a major blood purifier in the siddha medicine based in Klang. He can be reached atas it could remove toxins from the blood and promote ahealthy circulation. Small amounts of neem leaf extracts have [email protected] found to protect the liver from damage. Neem also ableto oxidize the blood to promote healing. annantha.rajan NOVEMBER 2014 |
Search
