Malaysian Indian Business Magazine Oct 2014

publisher EDITOR’S NOTEINDIANTODAY.NET SDN BHD (858997-V) Happy Once again, Deepavali it’s time for(Wholly-owned by Charu Holding Sdn Bhd) Deepavali to celebrate the lightpetaling Jaya office of achievements.Suite 3A52, Level 3A, Block A2, May this DeepavaliLeisure Commerce Square, Jalan PJS 8/9, brighten up the46150 Petaling Jaya, Selangor the success path ofTel/Fax: 03 7865 7320 all Malaysian Indian Entrepreneurs andJohor bahru office Professionals.No. 6-01, Jalan Bestari 4/2,Taman Nusa Bestari,81300 Johor Bahru, Johor In our maidenTel/Fax: 07 358 2320 attempt of conducting online www.malaysianindianbusiness.com.my survey we found an important link www.IndianToday.net (e-Directory) do exist between being successful and prayer. Check out the details at our centrefold [email protected] pages. This encourages us to continuously research and identify how Easterners dominated global trade prior to 15th century and what makes https://www.facebook.com/ the westerners to refocus their sights again on us. The business model MalaysianIndianBusinessMagazine practiced by our ancestors has proven in creating sustainability and being Oneness.chairman & managing ediTorRasa Rasik Malaysian Indian Business Magazine research team members [email protected] complied Quotes from self made billionaire Hiroshi Mikitani, CEO of016 711 4236 Rakuten who went against all the odds in creating Oneness Business model. His Inspirational quotes and inspiring words could help readers tomanaging direcTor rise above normality.R [email protected] Our professional writers has got lot to share with us including VAK preferences assess test, how to use Excel in analysing What If situation,saLes & markeTing how to make your customers as your salesman and not to forget nature’sJayasree Vijian secret for good health. We also added one of most popular topic [email protected] current days - Social Media by looking into Facebook and world’s largest016 213 4236 free video hosting, YouTube.adminisTraTion & circuLaTion There’s a lot more stunning content in this October 2014 edition- Didpetaling Jaya office: you Know? , Facts and Figures , Business news , Leadership lessonsPungkodi from Bhagavad Gita and more. Show your support for us to [email protected] our research effort in uprooting the hidden Ancient Indian Management teachings.Johor bahru office:Shila “TO SUCCEED COPY NOT THE REST BE ONE BY YOURSELF”[email protected] Enjoy Reading. ai ma & Managing EditoediTorArikrishnan Subramanian Disclaimer: The views and opinions expressed in the articles published are those of the authors and do not [email protected] reflect the views of MIB. While every reasonable care is taken in compiling this publication, MIB does not accept any liability whatsoever for possible errors, inaccuracies or omissions or the consequences thereof. The Publisher also accepts noWriTers liability in respect of the content of any advertisement in the magazine. All rights reserved. The reproduction, duplication, orAnnantharajan Palaniandy republication of this magazine or any part thereof in any form whatsoever without the expressed written permission of thePrasath Kanagaras publisher is prohibited.Anand NaiduPalani MurugappanGanesh MuruganThevi SinnaduraiconcepT & graphic designKugan [email protected] Stop Book EnterpriseprinTingSampoorna Printers Sdn BhdNo.1, Jalan TIB-1/19Taman Industri Bolton68100 Batu CavesSelangorsource of neWs & arTicLesBERNAMA / PTI / IHRB

CONTENT04 BRAND MANAGEMENT0608 colour psychology for a brand malaysia business news1216 LEADERSHIP Leadership Lessons from COVER STORY: ONLINE BUSINESS the bhagavad-gita part-3 strategies To make money BUSINESS STRATEGY With youTube indofood: from avoided To favourite food EASTERN MANAGEMENT The Jewels of ancient indian management principles 40 1620 QUOTES 34 EMERGING TECHNOLOGY hiroshi mikitani 38 screenless display: The future of 44 displaying22 india business news 46 singapore business news24 MARKETING 50 FACTS AND FIGURES your customer your salesman 54 business news in figure 5527 mib forum 56 SOCIAL MEDIA28 LIFESTYLE 58 fan engagement: The key success 60 factor of facebook marketing making sense of other people for better influence MANAGEMENT SOFTWARE32 INFOGRAPHIC applying various “What-if” analysis using microsoft excel do successful persons pray? did you know? Today i Learned EVENT COVERAGE Lets meet up get connected business session calendar of events ANCIENT MEDICINE flax: nature’s secret To good health

04 BRAND MANAGEMENT Colour Psychology For A BrandDo you agree that YELLOW psychologically is the It’s the feeling, mood, and image that your brand creates that happiest colour in the colour spectrum? play a role in persuasion. Be sure to recognize that colours only come into play when they can be used to match a brand’sBefore that, let’s address branding, which is one of the most desired personality (i.e., the use of white to communicateimportant issues relating to colour perception and the area Apple’s love of clean, simple design). Besides, without thiswhere many articles on this subject run into problems. But the context, choosing one colour over another doesn't make muchtruth of the matter is that colour is too dependent on personal sense, and there is very little evidence to support that 'orange'experiences to be universally translated to specific feelings. will universally make people purchase a product more often than 'silver'.When it comes to picking the “right” colour, research has foundthat predicting consumer reaction to colour appropriateness in Brands and colour are inextricably linked because colourrelation to the product is far more important than the individual offers an instantaneous method for conveying meaningcolour itself. and message without words. A single image delivers a lot| OCTOBER 2014

BRAND MANAGEMENT 05of information in a very short time because we perceive an Brands and colour are inextricably linked because colourimage all at once, whereas reading or hearing often takes offers an instantaneous method for conveying meaning andsignificantly longer to process the same information. message without words. Colour is the visual component people remember most about a brand followed closely byA recent study found that images of brands trigger religious shapes/symbols then numbers and finally words. For example,reactions. A researcher discovered that when people viewed the real McDonald's is easy to detect in the image above.images associated with the strong brands such as the iPod,the Harley-Davidson, the Ferrari, and others, their brains Many of the most recognizable brands in the world rely onregistered the exact same patterns of activity as they did colour as a key factor in their instant recognition.when they viewed the religious images. This explains thatbrands communicate meanings with the language of colour The fact I read from internet lately stated this ;and shape. • Research has reinforced that 60% of the time people willAs the overused phrase says, \"A picture is worth a thousand decide if they are attracted or not to a message - basedwords.\" on colour alone!There are natural or, universal associations evoked by shapes • Colour increases brand recognition by up to 80 percent.and colours that are common to all of us: For example, a So now you know why you get your brand coloured!horizontal line is stable and a diagonal line is dynamic. Redis hot and full of fire, blue is cool and watery, or intangible likethe sky.WhaT abouT The shapes? Prasath Kanagaras Brand StrategistColours and shapes work in harmony with each other to Point Blank Mediaworkscommunicate. Therefore, an understanding of shapes isessential to understanding the power of colour in branding. [email protected] the most basic geometrical shapes can be soft or hard,stable or threatening. The above McDonalds logo illustratesbasic geometric shapes and contemporary symbolsthat evolved from basic shapes. OCTOBER 2014 |

06 MALAYSIA BUSINESS NEWS maLaysia's digiTaL economy conTribuTe rm113 biLLion To gdp Malaysia’s digital economy is in a good position with the information communication technology sector contributing 12 per cent of the national gross maxis unveiLs neW maxisone business soLuTion domestic product (GDP). Maxis Bhd introduced its new all-in-one Internet plan for businesses,Multimedia Development Corp's (MDeC) vice-president, Michael MaxisONE Business solution, to cater for the enterprise segment.Warren, said the healthy contribution amounted to RM113 billion, Head of Enterprise Abraham Foss said small and mediumrepresented a significant share of the national GDP of RM941 billion enterprises (SMEs) contributed about 32 per cent to the country'sin 2012. \"To further accelerate this growth, MDeC’s Digital Malaysia Gross Domestic Product and the number was expected to increase354 Roadmap will game-change Malaysia’s digital landscape and to 41 per cent by 2020. \"There is so much potential for them to growundoubtedly sow the seeds to grow Malaysia into a high-income and with our understanding of the SME market, which is very muchcountry driven by innovations of the digital economy by 2020. consumer driven, our goal is to create value and provide them with\"MDeC's Digital Malaysia 354 Roadmap has now moved forward new and better ways of working,\" he told reporters after the productto the next phase and details of the roadmap would be revealed launch. The newly-launched Internet plan offered customers asoon,\" he said. Warren said the three digitization trends -– mobile limitless talk and text and business grade service which allowedcommerce, business intelligence and smart infrastructures -– would business entities to access the contact centre for support 24 hourshave a meaningful impact on companies within the next five years. via a single number.The MaxisONE Business also provided high-He said although digitisation was not changing the fundamentals speed Internet with no extra charge after exceeding the quota.of doing business, it has enabled new business opportunities andopened up possibilities for growth and efficiency gains. \"Thesetrends will affect the ways business transactions are conductedand how companies interact with their suppliers, customers andother stakeholders,\" he said. Warren said leading market researchinstitutes had forecast that as of 2018, Asia-Pacific would becomethe region with the busiest e-commerce activities and transactionsin the world.marrybroWn on expansion pLan in india, eyes 75 ouTLeTs affordabiLiTy, rising prices main concerns for houseFast food chain, Marrybrown, has embarked on an expansion plan in buyersIndia, eyeing mainly tier two and three cities in the Southern states iProperty Group, Asia's leading property portal in its survey findings,of the country amid growing demand for its products. Currently, has revealed that affordability and rising house prices remainedMarrybrown has 48 outlets, of which 44 is located in Tamil Nadu and the main concerns among Malaysians. Group's managing director/two each in Bangalore, Karnataka and Kochi, Kerala. Ajith, Director, chief executive officer, Georg Chmiel, said other major concernsMGM Entertainments Pvt Ltd, the master franchisee for Marrybrown among buyers were stringent home financing, high interest ratesin India said \"by the end of this fiscal we would like to increase the and poor building quality. At the media briefing of Asia's Propertynumber of outlets to 75 from the current 48,\" leveraging on the first market sentiment , Chmiel said, according to the survey, Malaysiansmover advantage by opening outlets in the smaller towns in the believed that the escalation in the property prices in the country wasSouthern State. According to the report, Marrybrown chain in India is driven by the foreign buyers. He said with the government's coolingnot confined to fried chickens and burgers alone but would also offer measures and Budget 2014 regulations which came into effect, theflavoured rice and even biryani as well as vegetarian dishes to cater property market has slowed down a bit with the buyers treadingto the local palate. Marrybrown, which is Malaysia's homegrown carefully and adopting wait-and see stance. According to Bankfast food chain, is currently the world’s largest Halal Quick Service Negara Malaysia report, the growth in Malaysian House Price IndexRestaurant (QSR) brand originating from Asia. declined to 9.6 per cent in the fourth quarter last year compared with 12.2 per cent registered a year earlier. Sales and new launches of properties had also slowed down in the same quarter possibly due to market adjustments of various cooling measures undertaken by the government. In view of the coming Budget 2015, the majority of Malaysians (62 per cent) said in the survey they wanted a better control on house prices, better public transportation (40 per cent) and more low-cost and affordable housing in strategic locations (39 per cent), said iProperty survey. | OCTOBER 2014

07MALAYSIA BUSINESS NEWS ihh heaLThcare, sapurakencana in forbes asia's fab 50 LisT Another Malaysian company has made it into the Forbes Asia's Fabulous 50 list this year. IHH Healthcare Bhd, a private-hospital operator, joined SapuraKencana Asia Petroleum Bhd, an oil and gas services and solutions provider, to bring the total to two Malaysian companies on the list this year, Forbes Media, the publisher of Forbes Asia, said in a statement.bousTead geTs formaL conTracT To service scorpene SapuraKencana was also selected to join the Forbes Asia's FAB 50submarines list last year. The Fabulous 50 companies are selected from a poolBoustead Heavy Industries Corporation Bhd (BHIC) announced it has of 1,300 publicly listed companies in the region with at least $3 billionreceived a formal contract to provide in service support (ISS) for two in annual revenue or market capitalisation. Companies are analysedRoyal Malaysian Navy's Prime Minister Class Scorpene submarines. based on a series of performance measures, including revenue,In a statement, BHIC said its subsidiary, Boustead DCNS Naval profits, return on capital, share-price movements and outlook. TheCorporation Sdn Bhd had earlier received a letter of award (LOA) list excludes companies with too much debt or where the governmenton Aug 13, 2010 from Government of Malaysia to undertake the ISS owns at least half of the shares.contract worth 193 million euro and RM532 million and was effectivetill Nov 30, 2015. The contract included a full submarine integrated fTas increase businesses' exporT groWTh, says hsbclogistics support package, consisting of a comprehensive spare parts surveypackage as well as the outfitting of workshop equipment, respective Malaysian businesses leveraging on the free trade agreementsyard facilities and equipment, submarine safety conditioning facilities (FTAs) have experienced moderate to significant export growth,and their corresponding upkeep and maintenance. The contract also according to a HSBC survey. The inaugural FTA survey, conductedcovered tugboat services and the operation and maintenance of the by the Economist Intelligence Unit, also found that only less thanshiplift, transfer system and submarine \"umbilical services\". B H I C a fifth of local companies were taking advantage of such tradesaid there was no difference between the substance of the formal agreements. \"Despite the low take-up among Malaysian businesses,contract and the LOA. those who are utilising them are seeing the benefits such as new investment opportunities, improved trade facilitation and widened maLaysia ready To become their client base,\" HSBC Bank Malaysia Bhd said in a statement. mega regionaL TakafuL The study, which surveyed 800 companies in the first quarter of operaTor, says ernsT & 2014 across eight markets in Asia with annual revenues of between young US$50 million and US$10 billion, also showed that Malaysian Malaysia is ready and has the exporters were lagging behind their Asian counterparts when it came potential to become a mega to taking advantage of FTAs. Global Trade and Receivables Finance takaful operator in the region Head for HSBC in Malaysia, Vincent C. Sugianto, said the country given its strong track record, was an active player in trade agreements, however, this effort would right capitalisation, capable be wasted if businesses were not using them. Meanwhile, Malaysian expertise and broad knowledge External Trade Development Corp deputy of the industry, said Ernst & chief executive officer, Datuk Young. Its global Islamic finance Dzulkfili Mahmud, encouraged leader, Ashar Nazim, said with Malaysian exporters to the advantages, Malaysian leverage on these FTAsentities should go out and help develop other regional markets. He to enhance their globalsaid the local takaful OPERATORS had the right 'ingredients' to market presence.build upon and grow beyond Malaysian borders into Asean region \"The FTAs alsoas well as into various parts of the world. \"Malaysia has the most allow exporters tosuccessful template for the family takaful, while most other markets defray costs fromare still struggling to find the right sustainable model. \"There are a the eliminationlot of start-up operators in the Gulf Cooperation Council, larger Asia or reductionand North Africa who want to get that knowledge, successful learning of customsand experience,\" he told a media briefing after the launch of Ernst & duties, tradeYoung's latest report here. Country managing partner and Islamic facilitatingfinance leader of Ernst & Young Malaysia, Datuk Rauf Rashid, said customsthere was huge untapped market in the region that would translate proceduresinto tremendous demand for takaful businesses. The penetration rate as well as thein Malaysia currently stood at about five per cent, while the largest removal of tradeMuslim population in the world, Indonesia, was at only 1.8 per cent, barriers,\" hehe said.He said in Asean, Malaysia and Indonesia held one-third said.share of the global takaful market. OCTOBER 2014 |

Vedantic Management:Leadership Lessons from the Bhagavad-Gita Part 3 - The Art of Anchoring ‘[Our success] was due to our adoption of the West’s pragmatic management combined with spiritual, intuitive aspects of the East’ - Shigeru Okada in The American BankerGive riches TO your life, leadership journey by knowing what are the values we poses NOT your life to riches first. There are some universal truths about the values people hold and these were identified in the previous articles as follows:revieW 1. Accomplishments are superior to material possessions;Beginning from August 2014 of Malaysian Indian 2. The things you do will outlive you; Business magazine, we introduced the first part of an ancient Indian leadership strategy. Its formula, if used 3. Your instinct is your basic knowledge system; andcorrectly, is designed to create leaders. The first part of theformula is referred to as ‘Anchoring’. 4. You will only be happy doing things that are connectedAnchoring is connected with your past or the basic exposure to your values.you had growing up. Every person has strong, positivememories of some kind while growing up. These memories As a philosophy, the teachings of the Bhagavad-Gita are notare programmed into your consciousness. They are usually averse to any object of business, even if that object is onlyassociated with some emotion or sensation you felt at the time. to make a profit. Business is therefore, both necessary and good. Modern business is no different to ancient business and both can benefit from the wisdom of the ages.The art of anchoring involves identifying these memories and  Anchoring  Cultivation  Majestylinking them to your future, using education and imagination.All people are connected to where they come from; theirpast, their traditions and values. You create a leader by firstidentifying and acknowledging these values. We begin our| OCTOBER 2014

LEADERSHIP 09 • by Anand NaiduThe basic purposes of exisTence – The four dharma arthapurusharThas purusharthas: ‘ No person escapes from the purusharthas ’ The four goaLsThere are four fundamental pillars of our existence called of Lifepurusharthas. These are dharma, artha, kama and moksha,which respectively correspond to duty, prosperity, desire and kama mokshafreedom. Collectively, these four sum up mankind’s condition.In fact, no person escapes the purusharthas. He or she mayfrom time to time defy one or more of these four constants butwill, inevitably, succumb to their influences. That is becausethe purusharthas are everlasting and even though dharmaand moksha are considered the most valuable of the four,each one is a vital aspect of our lives.Of the four, artha refers (not-exclusively) to the pursuit ofmaterial wealth. It could also be interpreted as ‘meaning’; acall to introspection or to find significance. In fact, artha is thesource of the Malay word ‘erti’. For this reason, while thepursuit material happiness is sanctioned by the Vedas, theoverall counsel of Indian philosophy is for us to give riches toour life but not to give our life to riches.People are of two kinds; those who believe our resources arelimited and those who believe our resources are unlimited. Wemust each decide what we believe. What do you think happens OCTOBER 2014 |

10 LEADERSHIPif we think our resources are limited? Simple, it leads to the By this Krishna does not mean you are able to defy the laws ofperception that the pie is only so small and we need as large a physics, particular the one about equal and opposite reactions.piece of it as possible. That, in turn, leads to acquisitiveness, Every act has a corresponding result, that’s the point of acting.desperation and greed. If you become greedy you give your Equally, he does not mean you should not be results-orientedlife to riches, overturning the true purpose of existence. You or ignore it altogether.also make mistakes and demean yourself.What then happens if you think your resources are unlimited? ‘ It’s better to love what you do thanIt leads to openness, generosity and, ultimately, strength. to love what you get ’You become fearless, suffer less tension and you are thenable to see clearly. You’ll start thinking about the quality of He simply means it’s better to love what you do than to lovethe work and not so much about the result; results look after what you get. It’s a complete way of thinking that protects yourthemselves. And so the Bhagavad-Gita holds: well-being; your spirit, your health and your bottom line, in that order. Loving what you do will ensure you’re constantly happy, Karmanyevaadhikaaraste maa phaleshu even when faced with difficult moments. If we measured the kadaachana; Maa karmaphalahetur bhoor maa concept across a time scale, you may relevantly spend 80% of your time working and 20% of your time reaping the benefits. te sango’stwakarmani. In fact, you spend most of your waking hours at work, trying You are entitled only to the work but not to the to turn a profit and less time enjoying the profit. Given that results thereof. The fruits of your action should distribution, aren’t you better off enjoying the time spent at not compel you to act, but to inaction you must work? never be swayed either. ‘ If you are exclusively results-oriented, failure will cripple you ’ Bhagavad-Gita 2:47| OCTOBER 2014

LEADERSHIP 11If, on the other hand, you don’t love what you do, but are ‘ God is said to be the provider for the world. If that is so, thenfixated with what you want to get, imagine the disappointment I need not worry. Milk is arranged for the unborn child in itsyou’d experience if you didn’t achieve what you set out to. You mother. So thinking, I should continue to act and leave thedon’t have to be a so-called betting man (or woman) to work provision to God.Again, Chanakya also seems to favour thethis out. People who love what they do will be content to act, act over the result believing that the right result will alwayseven if they fail at the end. This is because they’re focusing follow action that is well-planned and well-executed. In fact, toon the here and now and moreover, enjoying it. As a result, be properly anchored is to focus on the act and not the result,they’re better at what they do, don’t take shortcuts, avoid the being balanced in success and failure:temptation of greed and have a more balanced view of theidea (and expectation) of profit.If you’re focused on the result alone, failure will cripple you. Yogasthah kuru karmaani sangamAnchoring yourself to the love of what you do will spare you tyaktwaa dhananjaya; Siddhyasiddhyohfrom this devastation. Any businessperson who says he or samo bhootwaa samatwam yoga uchyate.she is in it for the money is fibbing. Chances are they’re in it forthe thrill, the romance of the idea or maybe the risk. Material Act therefore, and be steady in your actionwealth is a welcome by-product, but seeing as how there are abandoning attachment and being equalthings that we simply would not do for any money, it cannot in success and failure. Thatbe an end in itself. equanimity is true Yoga.vedanTism, chanakya, The means and The Bhagavad-Gita 2:48endSo the Bhagavad-Gita appears to be asking us to focus on the ‘ god is said to bemeans and not the end, at least regarding our efforts in life. the provider forTo understand its meaning from another point of view, it’s a the world. if thatgood idea to examine the thoughts of the very pragmatic and is so, then i needMachiavellian Indian philosopher named Chanakya. not worry 'Chanakya was the Brahmin advisor to Chandragupta Maurya, - Chanakyathe Indian King whose soldiers routed Alexander the Great’sarmy at the doorstep of the empire. He was a practical thinkerand usually preferred rational and functional solutions tospiritual ones, except in one instance when he is said to haveobserved:Anand Naidu is a Malaysian-born barrister and law lecturer based in Melbourne. He is also the Deputy President ofLawHelp Australia, a not-for-profit legal advice bureau based in Melbourne. Anand has had a long association with theteachings of Hinduism and is currently preparing a series of seminars based on drawing leadership and managementprinciples from Hindu [email protected] +61 425 627 116 OCTOBER 2014 |

12 BUSINESS STRATEGYINDOFOOD:from Avoided toFavourite foodPT Indofood Sukses Makmur Tbk [Indofood], a company started its non-alcoholic beverage business, and has a current that progressively transformed itself from mere Instant product portfolio of ready-to-drink tea, packaged water, carbonated soft drinks and fruit juice drinks. Noodle Manufacturer to Total Food Solution provider  Bogasari involve in production of wheat flour asoperating from production of raw materials, processing up to well as pasta, with business operations supported by its ownreaching its consumer . Today, INDOFOOD is the WORLD’S shipping and packaging units.LARGEST INSTANT NOODLE MAKER AND LARGESTFLOUR MILLER.Established as PT. Panganjaya Intikusuma in 1968, took its  Agribusiness group with principal activities rangecurrent name in 1994. The company capitalizes on a resilient from research and development, seed breeding, oil palmbusiness model with five complementary Strategic Business cultivation and milling, to the production and marketing ofGroups which are: branded cooking oils, margarine and shortening. In 2013, this group initiated the expansion of its global business through Consumer Branded Products [CBP] - CBP equity investment in the sugar business in Brazil and the Philippines.is one of the leading consumer  Distribution - With the most extensive distributionbranded product producers in network in Indonesia, this Group distributes the majority of Indofood’s and subsidiaries’ consumer products, as well asIndonesia, with a wide other third-party products.range of consumer  Cultivation and Processed Vegetables activities are conducted by listed China Minzhong Food Corporation brands. Many of Limited [CMF]. CMF is an integrated vegetable processing company in the People’s Republic of China. Through its these brands decades of experience CMF has developed an integrated demand-driven operation with wide-ranging cultivation and are well- processing capabilities. In addition, CMFC also has a branded products operation. established, enjoying the most significant mindshare in Indonesia forconsumer foodbrands. In 2013, CBP| OCTOBER 2014

13BUSINESS STRATEGYhoriZonTaL inTegraTion sTraTegy [his]HORIZONTAL INTEGRATION STRATEGY is a type of integration strategies pursued by a company in order to strengthen itsposition in the industry usually by mergers or acquires another company that is in the same production stage. For example,Disney merging with Pixar (movie production), Exxon with Mobile (oil production, refining and distribution) or the infamousDaimler Benz and Chrysler merger (car developing, manufacturing and retailing). Timeline below shows mergers and acquisitions undertaken by indofood: Acquired Acquired a. Acquired 55.0%the Bogasari 60% stake in equity in shipping a corrugated company Pacsari Pte Ltd. flour mill cardboard (”Pacsari”) company b. Acquired additional plantation companies in West Kalimantan 1997 2005 20071995 2004 2006 Acquired Acquired 80% a. Established a JV Acquired an assets related to equity stake company with Nestlé SA additional 35% stake inthe packaged water in a group of in the marketing of culinary shipping company Pacsari thatbusiness including companies involved increased ownership to 90% in plantations, products Acquired 60% equity stake in the brand of agribusiness and b. Acquired plantation plantation companies owned by Club distribution companies in West Kalimantan Rascal Holding Limited c. Acquired Convertible Bonds Secured 70% ownership of PT ICBP issued by a shipping company, Mitra Inti Sejati Plantation shares established two which are equivalent to a Acquired 64.41% equity stake in joint venture companies 90.9% equity stake in with Asahi Group Holdings Lonsum, oil palm Southeast Asia Pte. Ltd. to the company plantations enter into the non-alcoholic beverage market in Merger and restricting Indonesia of internal companies 2013 2010 20082014 2012 2009 Acquired an effective 57.7% Increased Attained share of PT Mentari Pertiwi Makmur, an stake in Pacsari 60% ownership PT investment company that owns equity in Lajuperdana Indah shares PT Sumalindo Alam Lestari, which has business by 10% for Acquired 100% equity stake of interests in industrial forest plantations full 100% Drayton Pte. Ltd., which effectively Acquired 50% of Companhia Mineira de Açúcar e ownership owns 68.57% of PT Indolakto, a Álcool Participações, a Brazilian sugar company leading dairy companyPT Prima Cahaya Indobeverages which was previously Acquired full ownership of known as PT Pepsi-Cola Indo beverages, a bottler of certain plantation companies Pepsi brand carbonated soft drinks that have bulking and juice facilities Invest in 34% of Roxas Holdings Inc., the largest OCTOBER 2014 | integrated sugar business company in the Philippines. Acquired 82.88% stake in CMF, an integrated vegetable processor company in China that is listed on the Singapore Stock Exchange

14 BUSINESS STRATEGYhis strategy made indofood as the WorLd’s LargesTinsTanT noodLe maker and LargesT fLour miLLer Merger A + B = A+B + C = A+B C ACQUITITION A + B = A+B + C = A+B CThe accompLishmenT of his Lower costs1. Lower costs - HIS create one larger company, which produces more services and products. The higher output reduced increased leads to greater economies of scale and higher efficiency. competition differentiation2. Increased differentiation - HIS enable amalgamated access To increased company to offer more products or services. new markets market power3. Increased market power - Larger company has more power over its supply chain and customers.4. Reduced competition - HIS consolidation produce fewer companies operating in the industry and less intense competition.5. Access to new markets - New markets and distribution channels can be accessed by integrating with a company that produces the same goods but operates in a different region or serves different market segment.| OCTOBER 2014



16 EASTERN MANAGEMENTThe Jewels ofAncient IndianManagement PrinciplesIndia and China controlled more than 50 percent of the When their influence faltered and fell, we the easterners global trade hundreds of years ago. Being culturally rich, began to limp, making Malaysian Indian Business Magazine these two countries had a major influence on world trade to analyze and explore the ancient Indian Managementbefore the western domination begins around 14th and the principles and techniques.15th century. Both eastern giants lost their power and a newera ushered in. For centuries, the western world dominated As the economy of old superpowers, India and Chinaglobal economy making eastern giants as their followers. becoming more advance western management gurus onceThey learned eastern management principles, adapt it and again trying to cash in on their growth story by looking towardsredefined the way businesses are done. They succeeded in easterners for solutions, ways to rejuvenate their businesses.creating illusive management principles, making us from east Table below indicates that time has come for history to repeatto remain loyal to their so called newly founded new principles. itself and India is once again at the centre of the world stage.Rank 2011 GDP (US$) 2030 GDP (US$) 2050 GDP (US$)1 Country 15,094 Country 30,634 Country 53,8562 US 11,347 China 23,376 China 37,9983 China 4,531 US 13,716 US 34,7084 India 4,381 India 5,842 India 8,8255 Japan 3,221 Japan 5,308 Brazil 8,0656 Germany 3,031 Russia 4,685 Japan 8,0137 Russia 2,305 Brazil 4,118 Russia 7,4098 Brazil 2,303 Germany 3,662 Mexico 6,3469 France 2,287 Mexico 2,499 Indonesia 5,82210 UK UK 3,427 Germany 5,714 Italy 1,979 France France g Table : Actual and Projected Top 10 Economics Based on GDP in purchasing power parity(PPP) terms | OCTOBER 2014

17EASTERN MANAGEMENTWhat are the management principles that laid long before The Shubh Labhas foundation made into India limelight of global economicpower. Let us identify for our mutual understanding and apply Shubh labh refer to profit derived from ethical act of business.them into daily management practice. Business gained profit when rules are honest, simple and restricted to economic issues rather than as means of newThe Loksangraha forms of exploitation. Ethics and business must go hand in hand: ultimately, business exists because it meets, andThe Loksangraha means directing ones action towards the not pretends to meet, human needs and wants. Corporatebenefit of all human beings, which translate that any business shubh labh is possible only when all the employees start feelingentity action should benefit the society at large. The economic a sense of belongingness, connectedness to the cosmos as aprinciple of loksangraha lies at the root of all business entities whole; it becomes clear that corporate sustainability is spiritualwith an aim to serve the needs of man. The mass global in its deepest sense. A sustainability vision that facilitatescrisis often arises as business overlooks this ideal and create competitive imagination by creating a shared roadmap forproblem for themselves. tomorrow‘s business provides guidance to employees in terms of organizational priorities, technology development,The goodwill of the masses, lies at the heart of phenomenal resource allocation, and business model design.rise of any business , starting from the chief executive officerdown to the workers, all should work in a spirit of loksangraha The Nishkam Karmaso that their company will thrive and prosper. The vedic sloka“Om Sarve Bhavantu Sukhinah, Sarve Santu Nir-Aamayaah” Nishkam Karma is a term derived from the Bhagawad Gita.[literally mean Om May All become Happy, May All be It literally means detached involvement. Performing work,Free from Illness] outlining basic management principle all accepted on the basis of agreed remuneration, with littlebusiness entities to pursue in ensuring survival for all. calculation or comparison with others, or concern for additional personal recognition, gain or reward during or completion ofFAST COMPARISON the work.Ancient Indian Western A verse in Bhagawad Gita Chapter 2, Verse 47 enunciatesManagement Management the principle of Nishkam Karma as: “Thou hast a right to action, but only to action, never to its fruits; let not the fruitsSURVIVAL SURVIVAL OF of thy works be thy motive, neither let there be in thee anyFOR ALL THE FITTEST attachment in inactivity.” OCTOBER 2014 |

18 EASTERN MANAGEMENT Ancient Indian Corporate Business Model | OCTOBER 2014

19EASTERN MANAGEMENT The Malaysian Indian Business Magazine practices the principle ofNishkam Karma by producing quality business magazine by researching the lost values of ancient Indian management principles in placing community education as our priority not market share.Nishkam karma can also be described as self-less or desire- been the result of our own past actions, it certainly followsless action, which is performed without any expectation of that whatever we wish to be in future can be produced by ourfruits or results. This is the central tenet of Karma Yoga path present actions; so we have to know how to act.to Liberation, according to Hindu texts. Now it has now foundplace not just in business management, management studies Vasudhaiv Kutumbkambut also in promoting better business ethics as well.Work as Worship Vasudhaiv kutumbkam – Whole world is one family, is an important message from Indian thought. There are manyThe ideal concept of work ethics is inherent in the well- countries spread out on this world and if the entire humanknown Indian phrase, 'work is worship'. Hence, the attitude race starts searching for their roots they may end up pointingin performing one's task should be in the form of worship. the same source. Similarly when an organization viewed asWhen work is treated as worship it leads to excellence in task family, the joys and sorrows are shared equally and membersperformance. Manifestation of this idea can be seen in many are part of the 'corporate community.'fields of art and literature wherein most people ascribe theirachievements to their attitude towards work in the form of work Avoidance of Extremesas worship. It may be indicated that the difference between'work religion' and 'personal religion' should be understood. In The Middle path an idea formulated long ago can be seenthe idea of 'work as worship', the 'work religion' gets a priority as a guide to right view, avoiding the extremes. In Buddhismover the rituals of the personal religions. When personal the Middle path involves trying to avoid assumptions andreligion is adjusted to the requirements of work religion, then examine our experiences with an open mind. We can lookonly proper work ethics develop in an organizing context. at our experience of ourselves, trying not to be attached to a fixed idea of who we are. On the other hand we can look atDivinity in Human Beings others and the world around us and maintain an open mind about what they are like, not being too attached to fixed ideasEvery soul is potentially divine' declared Vivekananda. This of people and things which lead us either to desire or hatephilosophy is at the core of Indian thought. It represents them. Avoidance of Extremes implies balancing and steeringthe essence of self-development the we are responsible through the middle or alternative approaches to the extremefor what we are, and whatever we wish ourselves to be, we solutions. Hence, Indian models seek to evolve new wayshave the power to make ourselves. If what we are now has rather than being carried away by the 'only way' approaches to problems of related business or humanity. OCTOBER 2014 |

20 QUOTES | OCTOBER 2014

QUOTES 21OCTOBER 2014 |

22 INDIA BUSINESS NEWSINDIA-MALAYSIA TO REVIEW ECONOMIC ABOVE Chhatrapati ShivajiCOOPERATION AGREEMENT SOON International Airport, MumbaiMalaysia and India will review the Comprehensive Economic INDIAN AIRPORT AUTHORITY TO DEVELOP Cooperation Agreement (CECA) signed between the two 50 NEW AIRPORTS countries in 2011 either in December or February next year,said Indian High Commissioner to Malaysia T.S. Tirumurti. He said The Airport Authority of India (AAI) has announced that it willalthough the agreement has helped in a big way and bilateral trade develop 50 new low-cost airports over the next ten years tonow stood at US$13.38 billion in 2013, as per Malaysian statistics, tackle the country's growing air traffic. The AAI plans to phasethe trade balance was in Malaysia’s favour. \"We will need to review out the build-up of these airports in the next ten years to reducethe working of CECA and how it can be enhanced further to enlarge operation costs. AAI operations member G K Chaukiyal said:and diversify our trade basket and decrease the trade balance, which \"The cost of operation of the airports and airlines has increasedis significantly imbalanced in Malaysia’s favour,\" he told Bernama. exceptionally and thus their economic viability is a major concern.Malaysia exported goods worth US$9.95 billion to India while it \"Only ten airports in the country are profitable. The low-cost airlines inimported US$4.44 billion from India last year. The CECA, which smaller cities will also strengthen connectivity.\" Chaukiyal also urgedcame into force on July 1, 2011,w is a free trade agreement, which state governments to support the plan by making the required landcovers trade in goods and services and investment, as well as, available. AAI is also currently working on installing communication,economic cooperation. The envoy said that discussions are being navigation and surveillance systems at all major Indian airports toheld with the Ministry of International Trade and Industry and they ensure airspace safety.were looking at either late this year or February next year to carryout the review. Acknowledging that economic, trade and investment FINANCE MINISTRY ASKS RBI TO TIGHTENrelations between the two countries continued to be extremely LENDING NORMS TO CHECK FUNDimportant, Tirumurti said the progressive economic policies of DIVERSIONIndia’s new government would undoubtedly give a big push towardsengagement in this direction. He encouraged Malaysian companies According sources , the Finance Ministry has urged Reserveto continue to look at India as an investment destination since many Bank of India [RBI] to tighten the norms and monitoring systemlarge Malaysian companies have already invested in India or taken to prevent defaulted borrowers indulged in diversion of fundsup major projects successfully over the years. by opening multiple current account outside the members of the| OCTOBER 2014

consortium banks. According to sources, Kingfisher Airlines allegedly 23INDIA BUSINESS NEWSdiverted funds by opening a current account in HDFC Bank and hada balance of Rs 7.5 crore as on date. This fact was not known to the poLiTicaL change benefiTTed keyconsortium of lender headed by State Bank of India. These banks asian economieshave an outstanding debt of Rs 6,521 crore from the now-groundedcarrier. Such diversion can be monitored by RBI as it is sector All 15 Indian firms surveyed by ThomsonReuters/INSEAD shownregulator and there is need to strengthen the monitoring mechanism, positive about their outlook. Thailand was the second-mostsources said. There has been a spate of defaults taking place in positive, with a score of 90.banking system. Majority of them are due to slow economic growth \"One hundred-plus days into the Modi government and sentimentbut there is small proportion of cases where defaults are intentional. seem to be improving, albeit gradually,\" said Girish Vanvari, co-Recently, the Finance Ministry had ordered limited forensic audit head of tax at KPMG in India. \"We are certainly in for a period ofinto some non-performing accounts of Kolkata- based UCO Bank gradual sustainable growth.\" Indian drugmaker Lupin also saidto find out whether there were any irregularities in sanction of loans. it was positive about the domestic business environment. \"TheForensic audit is being conducted against Dena Bank and Oriental new government's affirmative and positive stand on importantBank of Commerce (OBC) where some officials were suspected of issues like economic policy, manufacturing reforms and easingmisappropriating funds worth Rs 436 crore from their fixed deposit of foreign investment norms has reaffirmed confidence in India'scustomers. growth story,\" said Shamsher Gorawara, director of corporate communications at Mumbai-based Lupin.QUICK Against the backdrop of Kingfisher case, the Politics also helped businesses in Indonesia, Southeast Asia'sBYTE Finance Ministry has asked the Reserve Bank largest economy, to achieve an overall positive score of 75 in to tighten lending norms to prevent borrowers the third quarter. Indonesians recently elected President Joko from opening multiple current account outside Widodo, who is believed to be more business friendly than his their consortium banks. predecessor. Slowing growth in Asia's largest economy China, however,12 indian firms in forbes' 50 besT weakened business sentiment in the third quarter. All companiescompanies in asia-pacific polled from China were neutral about their outlook and most listed global economic uncertainty as their greatest risk.The Forbes 2014 'Honour Roll of the Fabulous 50' lists best of ABOVE Asia-Pacific’s biggest publicly traded companies. India trails Raging bronze bull of 5-feet high, 8-feet long China with 12 companies on the list, the same number as last and weighs over a tonne at the entrance ofyear. The Indian companies on the list are Asian Paints, Axis Bank, Bombay Stock Exchange, IndiaHCL Technologies, HDFC Bank, Lupin, Mahindra and Mahindra,Mothersome Sumi Systems, Sun Pharma, TCS, Tata Motors, Tech OCTOBER 2014 |Mahindra and Titan. HDFC Bank, India's second-largest privatesector bank, has made the list eight times, more than any othercompany since Forbes started the compilation in 2005. TCS makesit to the list for the seventh time while Tech Mahindra, the country'sfifth-largest IT player, debuts on the list after net profits soared 112percent to touch USD 500 million. Indian conglomerate ITC failedto make it to the list this year. Forbes said TCS, India's largest ITcompany, boasts a market cap of USD 71.25 billion, bigger than thecountry's next 3 IT outfits combined. \"Long dependent on the USmarket, (TCS) may soon generate more than half its revenue outsidethe US,\" the publication said. The list is chosen from a pool of 1,300companies in the region that have at least USD three billion in marketcap or annual revenue. Forbes took into account performancemeasures and outlook and did not include companies that carried alot of debt or were more than 50 percent state-owned.

24 MARKETINGYOUR CUSTOMER YOUR SALESMAN~ ONENESS INNOVATION STRATEGYThe Oneness Innovation strategy called for the action of i EARN YOUR CUSTOMER TRUST doubling your output every month. The prime strategy is to double your customer base within 60 days. Most According to Michael LeBoeuf, Ph.D., author of How to Winof Malaysian Indian Business readers asked us why 60days Customers and Keep them for Life, 68% of customers areand how micro and small businesses able to practice it without lost due to indifference. Indifferent customers are a result ofany marketing budget. pure negligent. Changing customer neglect into customer satisfaction, then customer satisfaction into customer loyalty,Many Indian business owners grumbling that competition are is critical. Loyal customers are the best marketing in town.getting tough and it’s hard to grow without realising there are It doesn’t happen by magic, but it isn’t as difficult as it mayextremely easy and inexpensive ways to turn customers as seem. Improving customer loyalty will shine as a marketingyour salesman. How to do that? Are we going to ask customers tool, while at the same time improve delivery of your serviceto procure in huge quantities? That would be the worst thing or products.to do. Probably, we should try to be more human than simplythinking to milk money from customers. Here are some ways Business be it small or large can adapt the following simpleto turn your customer as your salesman: but effective ways in improving customer loyalty.| OCTOBER 2014

MARKETING 25a. Thank customers for doing business \"If you make with you customers unhappy in the physical world,Nowadays we just need a social media connectioni.e Facebook, Whatapps or Linkedin to be in touch. they might eachWrite on a piece of paper THANK YOU with your tell 6 friends,own hand writing, take snap and send across to your If you makecustomers through any of this media. customers unhappy on the Internet, they can each tell 6,000 friends.\" Jeff Bezos c. Be Realisticb. Give More Promise is a big word. It either makes something, or breaks everything. When a promise made be it verbal or written make sure your organisation or business able to deliver. Never ever over promise for sake of adding cash flow or monetary gain to be enjoyed at end of the transaction should it’s beyond normal capability. Better to lose the business then a good customer.The prime duty of any business is to fill customer needs, ii BUILD TRUE-BLUE CUSTOMERdon’t wait until customer identify them. Make frequent visitto customer’s place and advise them how you may able to A study by Harvard Business School found that customerprovide effective solutions. Be there when they need them loyalty is clearly one of the most important drivers of growth.and give them immediate remedy. While it doesn’t guarantee growth, in general profitable growth can’t be achieved without it. Once customer trust is.................................................................. gained, primal seller -buyer relationship need to grow into Here is a simple but powerful rule: a deeply committed relationship based on honesty, trust, respect, appreciation, interdependence, and togetherness. In Always give people more than what order to achieve such relationship, business need to manage they expect to get. individual customers by: - Nelson Boswell a. Recognise your customer.................................................................. Obviously, you can’t have a relationship with an audience or a population, but only with an individual. So before you can establish a relationship you must be capable of identifying customers, one customer at a time. You don't have to have each customer's name and address, but you need to know OCTOBER 2014 |

26 MARKETINGthat the customer on the phone is the same one who was in iii ASK YOUR CUSTOMERshop, office, or on your chat messages the day before that. When existing customers are happy, committed and remainb. Differentiate customers, one from another loyal then they put their reputation with recommendation to their friends and colleagues. The existing customer turnsCustomers differ from each other, in terms of both their value as your salesperson. A digital business solutions providerto your business, and what they need from your business. reported that repeat customers and word of mouth referralsWhat a customer needs from you will drive behaviours that accounted for 80% of small businesses revenue. This hasyou can observe. And behaviours will create (or destroy) allowed small businesses to flourish in the current market, invalue. an unstable economy where consumers are always on the lookout for the best deal, personal experiences are seen asc. Interact with customers a highly reliable source. This has meant that many reputable small businesses have been able to increase their customerAlmost by definition, a relationship depends on some base without spending a large amount of their budget oninteraction between two parties. You want those interactions expensive mass media marketing campaigns.to be cost-efficient, so drive more and more interactions intomore efficient channels. But you also want them to be effective By rewarding your existing customers either through better-- that is, to tell you something about the customer's needs or product price or priority service is a highly effective way ofvalue, for instance, that you can't learn simply by observing. increasing word of mouth referrals. Offering rewards to an existing customer for recommending their services to othersd. Customize for customers encourages customers to actively and willingly seek out people who would benefit from their services. Many businesses offerThe “pay off step” for managing a customer relationship rewards and discounts to these customers which gives acomes when your business behaves differently toward that positive impression of a company who cares and appreciatescustomer. We call this \"customization\" even though we're not their customers.necessarily talking about it in terms of literally customizing theproduct or service.| OCTOBER 2014

MIB FORUM 27Question:Why do commercial banks only consider business financing to firms above 3 years inoperation? What could be the reasons? Feedback appreciated.Answers: • Banks typically look at the 5Cs when evaluating the viability of a business loan.If the collateral is there, the• 70% of businesses never reach 3 years. 70% of the 30% barrier of 3 years could be removed. Else, the track don't last another year. If you have last more than 5 years record is required to establish viability as you need successfully, you are a survivor. It's like pregnancy, if to have been in operation 1 year before you have the the foetus survives the first 5 months; there is a 99.9% financials, then another year to establish that there is chance it will survive. - Ganesh Prakash, Boutique consistent turnover and profit and finally one more year Financial Advisor to establish if the turnover and profitability is stable. - Kristine Ng• Typically business is started with a business plan (written or otherwise), it will consist of financial model for 2 or • Obviously the banks want to mitigate their risk, by more years. It's has been proven many times that after looking at track records. Most often those with good 12 months of operation, entrepreneur will change this track records may not require funds, unless they want plan to suit the actual needs of the business. If they are to expand their operation further. Sometimes track making positive decision, then they will go into second record can also be 'massaged' by clever people. year, where the refining will happened again, external Unfortunately new businesses with potential in market macro environment will force them to change their plan. demand and growth suffer in this system. I think most If they manage to complete third year, they will have of importantly, the funding agencies must give priority in one of the following; evaluating the track record of the people involved in 1. A business that have offering tailored of its customer the operation to accurately mitigate their funding risks. and customer base whom willing to pay for this offering. - Sivasupramaniam Govindarajoo, Livestock Farming Since this synergy is found, technically they will be Consultant making money and can service the loan. 2. A business that still in searching for its offering and • Commercial banks only want to invest in those firms not making money, they are still alive partly due to strong that have succeeded and then take the credit for having determination of founder, in this case bank can't give made it successful. Money to do those who do not need loan. but want to expand but never to those who need finance It's a myth that bank does not give loan for new company, but have ideas. They send these to venture capital if the partner(s) can put enough assets, they personally companies. - Gursharan Singh, Independent Peoplesoft capable to service the loan and their net worth more then Consultant the loan amount, banker will give loan. All they wanted is security that the loan will be returned with interest. - Pathmanathan Muniandy, Technical Marketing Director

28 LIFESTYLE • by Thevi Sinnadurai Sophisticated Human SensesMAKING SENSE OF OTHERPEOPLE FOR BETTER INFLUENCEBased on the model of communication, humans use auditory digital: Your inner self talk. I like this. I don’t like that. their highly sophisticated senses - sight, hearing, Do I know anyone here? What an opportunity to meet people! touch, taste and smell to discover new things and to I want to be out of here!experience the world around them. These modalities are alsoknown as representational systems as they are the primary Although we use all four modalities, most of the time we tendways we represent, code, store and give meaning or language to have a favourite or preferential system which we use most,to our experiences. The more you are aware of these fantastic i.e. we will specialise in this system. And this partly explainsinner worlds, the more fun and instant rapport you can why different people can have quite different memories of thehave with your family, customers, colleagues and friends. same event.Depending on your preferred representational system, youmay exhibit certain behaviours or characteristics. idenTifying your vak paTTernsvisual: What do you see? Is your attention first drawn to the visual - people with a visual preference:people, the colours, the movements or individual faces?auditory: What you hear? Are you first drawn to the sounds • Tend to be organized, neat, well-groomed and orderly.of conversation, the high and low voices, laughter or sound Appearances are important to them. They expect othersof nature? to do the same thing.kinaesthetic: What are you feeling, both physically and • They often have trouble remembering verbal instructions because their minds tend to wander.emotionally? Do you first pay attention to the temperature of • Use visualization for memory and decision making.the room, the feeling of the flooring and furniture or are you • They are more imaginative and may have difficulty puttingattending to feelings such as the mood in the room or your their ideas in words.own feelings? • They tend to speak faster. This is because they have | OCTOBER 2014

LIFESTYLE 29pictures in their mind and if it is a moving picture, there is whereas the person with a visual preference will standa lot to tell in so little time! back to see more of the other person.• Prefer face to face interactions. They prefer to see the • People who are kinaesthetic will typically be breathingother person and his or her reactions. from the bottom of their lungs. You’ll see their stomach• Want to see or be shown concepts, ideas or how go in and out when they breathe.something is done. Want to see the big picture. • They use words like: Feelings, Get in touch, Hold, Grasp,• May not remember what people have said and become Handle.confused if you give them too many verbal instructions.However, if you can draw a map or picture for them, then Digital - People with an auditory digital preference:they can see what you are saying.• Be distracted by visual activity and less so by noise.• People who are visual often stand or sit with their headsand bodies erect. Have a need to make sense of the world, to figure things out,• Their eyes often move upwards while talking or answering to understand.a question.• They tend to use words like:” See you later, I want to look • Talk to themselves and carry on conversations with you inat it, Focus on it, Watch it, Be clear, Foggy, Picture that, their mind. Often they will say they remember discussingNotice, Appears”. something with you, when you actually did not have the conversation. They did, however, in their mind!Auditory - People with an auditory preference: • Learn by working things out in their mind. • Not to be spontaneous, as they like to think things through.• Tend to be more responsive to tone of voice. • Have logic play a key role in the decision process as do• Perceive and represent sequences and are able to facts and figures.remember directions or instructions more easily. • Memorize by steps, procedures, sequences.• Learn by listening and asking questions. • Very little eye contact and they look down to the left while• Enjoy discussions and prefer to communicate through talking or answering a question.spoken language rather than the written word.• Talk through problems and like to have someone available Knowing a person’s favourite representative system providesto serve as a sounding board for their ideas. useful insight into how they think and how they experience• Need to be heard. events and situations. And this, in turn, enables us to improve• Be easily distracted by noise. how we communicate with them. For example, if I recognise• Someone who is auditory will move their eyes sideways that you are thinking mainly in pictures I can talk about visualand also down to the right while talking or answering a images, speak more quickly, tell you stories (which evokequestion. images), show you pictures, ask you questions about your• They tend to use words and phrases like: Listen, Talk to, “views” on the situation, etc. And, if I recognise that a personSaid, Speak, Hear, Sounds like, “Good to talk to you.” is mainly processing kinaesthetically, I can talk about feelings, chat with them while walking or moving around, and speakKinaesthetic - People with a kinaesthetic more slowly to allow you to check your feelings about thepreference: subject. When NLP practitioners first learn about the rep systems,• Tend to speak slower. They need time to get in touch with some people set out to analyse everyone they know and tohow they feel about the topic. label them as auditory, kinaesthetic, or visual etc. So if they• They memorize by doing, or walking through something notice that your eyes move in the visual direction you’ve had• Learn by doing, moving or touching. it. You’ve suddenly become “a visual” - and will forever remain• Dress and groom themselves more for comfort than how so!they look.• Make decisions based on their feelings. Remember nobody is exclusively a visual, kinaesthetic,• They stand closer to other people than those with a visual auditory or auditory digital person. Yes, they may favour apreference. They like to feel the other person’s energy, particular representative system and use that a lot. But this OCTOBER 2014 |

30 LIFESTYLEcan vary from situation to situation. It’s not uncommon for The represenTaTionaLsomeone to specialise in one representative system at work sysTem seLf -assessmenTand another one at home or when socialising. 1. When vacationing at the beach, the first thing thatThe vak preference assessmenT TesT makes me glad to be there is: This article presents a VAK a The feel of the cool sand, the warm sun or the fresh preference assessment. breeze on my face and the people The assessment is not fully definitive as there b The sound of the waves, the whistling wind or the are only 12 test questions chirping of birds in the distance and your preferred representational system c This is the type of vacation that makes sense or the may change over time or cost is reasonable in different contexts. d The beautiful scenery, blue skies, the bright sun, and In general, one the blue water representational system isnot better than another. If you score low on one or more of the 2. When overwhelmed, I find it helps if:systems, you may wish to get curious and explore how this isaffecting your life experiences. a I can see the big picture b I can hear what's going onHave fun with this assessment and I hope it provides you c I can get in touch with what is happeningwith additional insight on how you prefer to communicate with d I make sense of things in my headothers. 3. When given an assignment at work, it is easier toInstructions: carry out if:For each of the following statements, please assign a number a I can picture what is requiredto every phrase. Use the following system to indicate your b I have a feeling for what is required c I have an understanding of what is requiredpreferences: d I have tuned into what's required1. Least descriptive of you 4. I find it easier to follow a presentation if:2. Next best description3. Next best description a I feel in touch with the presenter and the material is4. Best description of you within my graspIf you have trouble deciding between two phases, go with the b There is a visual display so that I can visualize thefirst thought that comes to mind. conceptsExample :- c The presentation is based on facts and figures and is logically presentedQ. I most easily communicate what is going on with me by:- d The presenter speaks clearly with varying tonality or uses sound to emphasize messagea The way I dress and look 2b The feeling I share 1 5. When buying a car, I make my decision based on:c The words I choose 4d My tone of voice 3 a The purchase price, gas mileage, safety features, etc. b How comfortable the seats are or the feeling I get when I test drive it c The colour, styling or how I would look in it d The sound of the engine or stereo system or how quiet it rides | OCTOBER 2014

LIFESTYLE 316. I communicate my thoughts through: DETERMINING YOUR PREFERENCESa My tone of my voice 1. Copy your answers to the lines below:b My wordsc My appearance Question Visual Auditory Kinaesthetic Digitald My feelings Number7. When I am anxious, the first thing that happens is: 1 d b a c 2 a b c da Things begin to sound different 3 a d b cb Things begin to feel different 4 b d a cc Things begin to look different 5 c d b ad Things begin to not make sense 6 c a d b 7 c a b d8. During a discussion, I am most often influenced by: 8 d b c a 9 b c d aa The other person's logic 10 a c d bb The other person's tone of voice 11 d a c bc The energy I feel from the other person 12 b c a dd Seeing the other person’s body language or being Total V= A = K = D= able to picture the other person's viewpoint 2. Add the numbers in each column. A comparison of the9. I assess how well I am doing at work based on: totalled scores gives your relative preference for each of the four major representational systems. The higher the score,a My understanding of what needs to be done the higher your preference.b How I see myself making progressc How things sound Here is an online VAK profiler that you can try:d How satisfied I feel • http://www.vaknlp.com/vak.htm10. One of my strengths is my ability to: • http://www.businessballs.com/vaklearningstylestest.htma See what needs to be done Thevi Sinnadurai is a Practitioner inb Make sense of new facts and data Clinical Hypnosis, Practitioner in Cognitivec Hear what sounds right Behaviour Hypnotherapy, NS-NLP Masterd Get in touch with my feelings Practitioner, Certified Law Of Attraction Trainer and Emotional Freedom Technique11. I enjoy: Practitioner (EFT). She can be reached at: [email protected] Choosing a piece of music to listen tob Making a logical, compelling point OCTOBER 2014 |c Choosing clothes that are comfortabled Choosing clothes that look good12. If you agree with someone, you are more likely to say:a That feels rightb That looks rightc That sounds rightd That makes sense

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INFOGRAPHIC 33OCTOBER 2014 |

34 EMERGING TECHNOLOGY • by Ganesh MuruganScreenless Display:The Future ofDisplaying Most of us might be wondering while watching futurists English movies like Ironman, Avatar etc. How images and texts are displayed without screen and it has been just dispalyed in empty space in front of us our eyes...Is it possible in real-time or only in graphics? This article will give you a smooth overview about Screenless Display an emerging technology that’s going to replace the tocuh screen environment and that will make our lives more confortable than ever before.| OCTOBER 2014

35EMERGING TECHNOLOGYWhat is Screenless Display?Screenless Displays can be defined as a ‘display’ which helpsto display and even transmit any information without the aidof screens.The main aim of the Screenless Display is to display or transmitthe information without the help of a screens or the projector.The ultimate aim of this technology is to project images directlyonto the Human Retina, Open Space and to the human brain.By completely avoiding the high weight hardwares whichoccupies more space and providing a private display for all usin a more convenient way.Screenless Display TypesScreenless Display can be categoriezed into three main types• Visual Image• Retinal Display• Synaptic InterfaceLets see how these screenless display methodologies help us Retinal Display – Virtual Retinal Displayto innovate technologies into a newer prespective. (VRD)Visual Image Screenless Display The Retinal Display is another awesome method in the screenless display technology.The visual image is a screenless display that our eye or retinacould capture and recognize the screenless images. This Virtual Retinal Display (VRD), a screenless display technologydisplay works on the principle that; light gets reflected by the allowing the image directly to be projected on to the retina.intermediate object before reaching the retina. The intermediate In VRD, no real image is produced. It just beams the imageobject can be holograms, windows, or even LCDs.Depends to our eye balls directly. The user will feel that the displayupon the need and the environment the intermediate objects is floating in the space in front of him. Retinal Scan Displaydiffers as well. Holographic messages that became popular and Retinal Projector are some common popular names ofthrough the ‘Star War Film’ are now becoming a reality and its it. Compared to other displays, it uses narrow band color,no more an graphical item. Holographic Displays which allows coherent light and allows short transient light emission. Thethe display of three dimensional images by using simple VRD was initially invented by Kazuo Yoshinaka in 1986. Nowcomponents like Helium – Neon Laser, a Lens, an object, VRD is under more research.mirror and a holographic film.For example Microvision Inc. has created an helmet mounted Synaptic Interfacedisplay where an army tank commander can view thesurroundings from top-side and showing a floating map on the The Synaptic Interface is another methodology whereright side. screenless video does not use light at all. Visual information completely bypasses the eye and is transmitted directly toHolographic imaging helps to project screenless images or the brain. While such systems have only been implementedcontents in an 3D imaging views. in humans in rudimentary form - for example, displaying single Braille characters to blind people - success has been OCTOBER 2014 |

36 EMERGING TECHNOLOGYachieved in sampling usable video signals from the biological Generally a beam splitter is the major component of the eyeeyes of a living horseshoe crab through their optic nerves, tap. Now the eye taps are being replaced by smart Googleand in sending video signals from electronic cameras into the Glasses.creatures' brains using the same method. Companies are working out to bring more screenless mobiles,Screenless Display in Real Life TV’s, cameras and laptops for the coming generation to enjoy more comfortability. Google is researching more onThe goal of much of our work is to get people to stop spending screenless tablet computers and smartphones, eventhoughtheir lives looking at phones and tablets and monitors and they have proposed a system based on the concept of virtualinstead make the real world as magical, responsive and image.intelligent as the screen world. That can involve screenlessdisplays or it can involve making physical objects intelligent But there are some disadvantages as well with these productsand responsive. like higher cost and availabilty is limited. These devices might cause eye problems to the users since these products requireThere are some really hitech tools available in the market such close interaction with the eye. So we have to be careful whileas Eye Tap and Bionic Contact Lenses are some present day enjoying these hitech solutions.examples for retinal displays. Eye Tap, is a display device thatcan act as a camera and a monitor. It can be worn on the eye. So, the coming era will surely be a virtual world more than our expectation... q Google GlassWritten and contributed by Ganesh Murugan, MBA,IIT (PMP), PhD (Perusing) Business Analyst, SolutionArchitect and CEO of eSolutions Webbers Sdn Bhd : [email protected] Skype : esolutions_ganesh : ganesh murugan | OCTOBER 2014



38 SINGAPORE BUSINESS NEWSsingapore sTarT-ups goT boosT from singapore pmi hiTs LoWesT poinT sinceJapanese vcs decemberJapanese venture capitalists, seeking a less competitive market Hopes that the downbeat manufacturing sector had turned a with outstanding new ideas, seem to have found their new corner were dashed as factory activity unexpectedly shrank playground right here in Singapore. As many as 15 Japanese last month, in its worst showing this year. The sector, whichventure capital firms have invested about US$20 million (S$25 makes up a fifth of the economy, also fared worse than its regionalmillion) to fund several start-ups here over the past two years. The peers due to economic restructuring and a sluggish global recovery,largest deal was a US$10 million injection in online beauty startup local economists said yesterday.The Purchasing Managers' IndexLuxola, led by Transcosmos and including Gree Ventures, both from (PMI), a gauge of anticipated factory orders, yesterday fell to 49.7 forJapan. Other Japanese venture deals here include a US$5 million last month - its lowest point since December 2013. A reading abovefunding of voice blogging service Bubbly by Jafco Asia, a $1 million 50 signals expansion while one below 50 indicates contraction. Theround in digital flea market Carousell led by Rakuten Ventures, and figure was also 1.8 points lower than July's reading of 51.5, markinga US$613,000 investment in tech blog e27 by B Dash Ventures. The the index's biggest drop since March 2011, economists noted.fertile start-up space in this region has also attracted several Japanese It reversed the seven straight months of expansion seen since theVCs to set up offices in Singapore. IMJ Investments, Incubate Fund, start of this year, and came in below economists' expectations ofCoen and Rebright Ventures are among the Japanese VCs that have a reading of 51. OCBC economist Selena Ling noted that the onlytaken this step. Others, such as Recruit Ventures and Cyberagent other country in Asia that had a PMI below 50 last month wasVentures, are based in Tokyo and Shanghai respectively but their Indonesia. She said: \"This is a real knock to market confidence forinvestment executives make regular trips to Singapore. These Singapore's manufacturing outlook for the next three to six months.\"are no small players. Each of these VCs manages funds of from Other manufacturing powerhouses across Asia recorded expansionUS$10 million to about US$100 million. They provide seed funding last month. Taiwan's PMI came in at 55.4 and South Korea's at 50.3,for new start-ups as well as capital for growth and expansion. Each while mainland China's official PMI was 51.1.investment varies from US$250,000 to US$5 million. The VCs fromthe Land of the Rising Sun have moved to Singapore in search of aless competitive start-up investment environment. Mr Kuanhua Hsu,a principal of Gree Ventures, said: \"There are many VCs in Japanfunding young innovative start-ups. \"It is hard to find good deals.\"Because of this, valuations of Japanese start-ups also tend to behigh, which makes it more expensive for VCs to invest. Abenomics,Japanese Prime Minister Shinzo Abe's economic reform plans forthe country, has also encouraged Japanese corporations to seekgrowth overseas, he added. And Singapore is an attractive place forJapanese VCs because it is the hub for South-east Asia. RakutenVentures managing partner Saemin Ahn said Singapore offers \"goodvisibility into South-east Asia, letting them keep in touch with what'shappening in the region\".

39SINGAPORE BUSINESS NEWS SUBSCRIBTION FORMgic invesT s$248miLLion in indian properTysecTorIndian developer Brigade Enterprises [Brigade] and Singapore's sovereign wealth fund GIC Pte Ltd have agreed to jointly invest 15 billion rupees [S$248 million] in residential real estate projectsin south India, the companies said. Brigade and GIC will investin acquiring land and building homes and for mixed-use projects,the companies said in a statement. Sovereign wealth funds andother long-term investors are eyeing opportunities in India's realestate sector, as property prices continue to drop on the back ofthe slowest economic growth in a decade for the country. India lastmonth paved the way for the setting up of real estate investmenttrusts (REITs), a move to boost foreign investment in the propertysector.singapore second mosT compeTiTiveeconomy: WefSingapore retained its number two spot in the World Economic Forum’s Global Competitiveness Report, behind Switzerland and ahead of Finland, Reuters reported.Switzerland has kept its title as the world’s most competitiveeconomy for the fifth year running, though it needs to resist anytemptation to protect its core banking sector if it wants to stay top,the Forum said ranking it 117 out of 148 countries. While most ofthe top 40 remained relatively static, South Korea slid six placesto 25th, weakened by its poorly functioning financial market,quality of its institutions and extremely rigid labor market, said thereport. China remained in 29th place and again led the BRICSpack, while Indonesia climbed 12 places to 38th, helped by a17-place jump in infrastructure and other advances. “After yearsof neglect, Indonesia has been boosting infrastructure spendingto upgrade roads, ports, water facilities, and power plants, andour results suggest that these improvements have started to bearfruit,” the report said.It also made a big improvement in labormarket efficiency, but was let down by bribery, security and aworsening health picture. India slipped one position to 60th whileRussia edged up three spots to 64th, helped by an improvingmacroeconomic environment. There was also little change at thebottom of the list. The overall wooden spoon went to Chad, justbehind Guinea and last year’s loser Burundi. The report definescompetitiveness as “the set of institutions, policies, and factorsthat determine the level of productivity of a country”. OCTOBER 2014 |

40 COVER STORY: ONLINE BUSINESSSTRATEGIES TO MAKE MONEYwith parT 1YouTube is an amazing platform in many ways - it’s free, functional, feature-packed, and user-friendly. Here are some statistics every emerging Youtuber need to have it handy:1 More than 1 billion unique users visit youtube each month2 Over 6 billion hours of video are watched each month on youtube - that's almost an hour for every person on earth3 100 hours of video are uploaded to youtube every minute4 80% Of YouTube traffic comes from outside the US5 Youtube is localized in 61 countries and across 61 languages6 According to Nielsen, YouTube reaches more adults ages 18-34 than any cable network7 Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year g Source: YouTube.com| OCTOBER 2014

ONLINE BUSINESS 41Top 10 Malaysian Youtube Channel No Channel Subscribers Video Views 1 Astro Gempak 731,165 202,532,510 2 JinnyboyTV 460,872 52,513,730 3 name wee 415,750 71,998,151 4 Ling BigYong 307,371 32,692,898 5 Hambafaqir Channel 251,078 74,117,006 6 Les' Copaque Production 246,291 164,534,762 7 TreePotatoes 233,558 12,824,508 8 KiniTV 231,077 116,050,913 9 mediarakyat 185,190 55,667,608 10 najwa595 125,905 48,683,715 Malaysia g Source: socialbakers.com MALAYSIAN LOVE DIGITAL ENTERTAINMENT 4. Enough with mind blowing figures to proof online video indeed an emerging trend in Malaysia and the potentialNielsen, a leading global information and measurement to earn income extremely greatcompany found:1. Malaysians spends average 16 hours using internet THE MOST BORING PART BUT ESSENTIAL: PLAN 1.0 each week, of which 6.2 hours a week are on watching online videos vs. 10.6 hours on Television As famous Chinese philosopher Confucius (BC 551-479)2. 42% of Malaysian netizen watch TV content and movies told “A man who does not think and plan long ahead will via the internet find trouble right at his door.” We need to establish a plan of3. 80% of Malaysian netizen stream or download online action focusing on our purpose of creating YouTube video video content each month channel. Most of the enthusiastic immediately jumps into action thinking “because the statistics very positives, surely I also can make money” or “simply everyone doing it.” Let’s be a little bit professional, now take a piece of paper write down followings: 1. What is the purpose of creating YouTube Channel? 2. What is your goal? – Not in terms of how much money you wanted to make? 3. Why do you want to market via YouTube? 4. What is your Hobby? OCTOBER 2014 |

42 ONLINE BUSINESS5. What is your strength? – Shooting, acting, composing, • How does your customer prefer to receive editing, making people laugh, etc. information: via newspaper, television, radio, or the Internet?6. What kind of assistance your friends and family can provide? • What websites does your customer frequent? • How does your customer access the Internet - via7. How much money you wish to earn within next 3 years’ time? a computer or mobile device, and over what speed of connection?8. How do you differentiate your content then other • What products does your customer currently use? providers? • Does your customer know about your company or product?9. Who should view your videos and where they located? Work through the following checklist to determine just 10. How much money you able invest? whom you should be focusing on: We anticipate interested participants to determine up front • How old is your target customer? what they want to achieve and how YouTube can help you • Is your customer male or female? achieve that. • Is your customer single or married? • What is your customer’s average yearly income? geTTing sTarTed • Where does your customer live? • Where does your customer shop? 1. Create Google Account by logging in to www.google. • What does your customer like to do in his or her com and click sign in on top right of the page or simply log in to https://accounts.google.com/SignUp. spare time? • How does your customer describe himself or 2. Log into www.youtube.com and sign in using your Google account details. herself? g Create Google Account| OCTOBER 2014

ONLINE BUSINESS 433. Click on your account avatar on top right side of the page. Click CREATOR Studio4. Then key in all the required information including • YouTube allows channel partners to create a creating your channel art, channel description and custom URL. To add a custom URL, use the adding web links. following steps:5. Give attention while setting your channel art. YouTube 1. Sign into YouTube account, and go to your recommend uploading a single image of 2560 X 1440 advanced account settings px that has been optimized to fit. Ensure that channel name or any text and logo placed between 1546 x 2. Under Channel Settings, click Create custom 423 px to enable mobile viewers get a glimpse of your URL channel art. 3. You'll then be able to choose the URL you want. Note that you can't choose a URL that someone's already chosen. Once you've chosen your custom URL, it will appear like this: http://www.youtube.com/user/ ourChannelName g Youtube recommended Channel Art Size We shall discuss more about introducing your channel on our next issue. As a preparation have a deep taught6. Pick a good name . how you intend to introduce your channel, business or brand to your target audience. Meanwhile, should you • Youtube default channel url may be “www.YouTube. have any doubt do inbox us through our facebook com/user/dabakahka78920128f0hr4dn0–6” etc. page assessable via https://www.facebook.com/ Surely you prefer to a good name instead of a MalaysianIndianBusinessMagazine. default one, for example, www.YouTube.com/ user/YourChannelName so that people remember OCTOBER 2014 | easily since it’s shorter and simple.

44 FACTS & FIGURES  RM8 trillion Samsung Heavy Industries of Korea, the world’s second largest second-largestshipbuilder says it combined sales with SamsungEngineering is of about 25 trillion won (RM8 trillion) lastyear and aimed to grow that to 40 trillion won by 2020.  95% “Out of 38,000 Malaysian Indian companies and businesses, 95 per cent are involve in micro businesses with annual turnover of less than RM300,000.00,”said Alliance Financial Group Bhd Chief Economist, Manokaran Mottain RM 113 million BerhadEversendai Corporation[Eversendai], secured a contract worth RM113million for the renovation of the Khalifa OlympicStadium, Qatar. Tan Sri A K Nathan, ExecutiveChairman and Group Managing Director of Eversendaiconfirmed the award of contract for the structural steelupgrading works for the Khalifa Olympic Stadium, built  61.4%in 1976. Based on the 2013 Department of Statistics, Malaysia labour report, about 61.4 per cent of Indians in the workforce are still involved in low-income jobs, 4.1 per cent are employers and its unemployment rate stood at 3.9 per cent compared to Malays (3.1 per cent) and Chinese (2.6 per cent). 133%  RM2.0 billionTropicana Corp Bhd net profit jumped 133.4 per Axis REIT Managers Berhad [AxisREIT], thecent during their second quarter ended June 30 to Manager of the World’s first Office/Industrial IslamicRM89.5 million from RM38.3 million a year ago, on REIT intent to acquire 5 new assets at RM 472 Million.the back of new launches and land sale. The group Axis REIT which currently has 30 properties in its trustrecorded a revenue of RM355.9 million compared worth about RM1.52 billion, expects to surpass thewith RM362 million previously. The company said in a RM2 billion mark with the acquisition of this additionalstatement the performance for the period under review properties.was largely driven by buoyant development activitiesand successful land sales. | OCTOBER 2014

FACTS & FIGURES 45  19,000 Barclays Bank plans to cut 19,000 jobs by 2016, with more than 9,000 to go in the United Kingdom. As part of a new strategy, the investment part of the bank will lose about 7,000 jobs by the end of 2016. Barclays' investment bank has been hit by a slowdown in the demand for government and company debt. RM628 millionFelda Global Ventures Holdings Bhd, theworld's third-largest palm oil plantation operator, plansto buy Asian Plantations Ltd [APL] for RM628 million.APL incorporated in Singapore has over 60,000 acresof palm oil plantations in the state of Sarawak. RM318.7 millionGenting Malaysia Bhd reported a pre-tax profit of RM318.733 million for the second quarter ended June 30, 2014compare to a pre-tax profit of RM569.97 million in the same period last year. The Group revenue was down to RM1.91billion from RM2.22 billion previously, primarily due to a lower hold percentage in the premium players business, thecompany said in a filing to Bursa Malaysia.  14.7% RAM Rating Services Berhad [RAM] maintained its projections for private https://www.facebook.com/ investment growth at MalaysianIndianBusinessMagazine 14.7% for the year. http://my.linkedin.com/in/ It added the surge in mibmagazine investment approvalstowards the end of last year is anticipated to be manifested OCTOBER 2014 |in 2H 2014, thereby providing further momentum to thealready-very-strong 13.0% growth in private investmentin the first half.

46 SOCIAL MEDIAFAN ENGAGEMENT:THE KEY SUCCESS FACTOR OF FACEBOOK MARKETINGNow a days surfing Facebook is a common things Facebook advertisement as a way of getting more fan for every person. The use of Facebook from social engagement without draining your bank account on our next sharing, chatting with friends or as communication article.tools has evolve into business prospecting. However,Facebook’s organic post has drastically dwindle. That’s real Before I show you a lot of examples of what’s workingtrue fact, when reach declines, users often feels ridiculous fantastically on Facebook, it’s important to understand howin getting fans engagement on their Facebook Page. Social things actually work on Facebook.Media Strategist Amy Porterfield quotes “It’s really a Catch 22:Low engagement means little people see your posts, but you When Facebook Page engagement surge, your postscan’t increase your reach if you decrease your engagement. appear more on their news feed, so more of your fans andIt’s maddening!” their friends able to view and engage through your posts. If your posts falls out of their news feed often, the chances ofIf you want to get best results from Facebook, be prepared getting engagement are very minimal. This is how Facebookto invest in ads. We shall discuss in details on how to use algorithms works.| OCTOBER 2014

SOCIAL MEDIA 47Bear in mind that creating more engaging post, most likelyyour opportunity of being success in Facebook marketingincreases. When fans and their friends click on the like, shareor comment the more your post appear on the newsfeed. c. appreciaTe acTive fans Praise and recognition are the oxygen of the human spirit. People love to see their names in lights so rewarding or mention fans name on your page encourages others to be part of your Facebook marketing strategy.a. posT exceLLenT image As way of recognizing the contribution of Malaysian Indian entrepreneurs, Malaysian Indian Business Magazine incorporates them into our Facebook content development. When you mix d. offer discounTs or speciaL offers a great status update with excellent image, you will boost your posts’ likes. In this example, the user was one of the first to post newly launch Perodua Axia car key benefit.b. ask simpLe QuesTion Discounts and special offers are definitely among the most popular ways of rewarding Facebook fans. Some companiesMost Facebook users are eager to show off their intelligence, tie discounts and coupons to engagement activities.ask the questions as it invite engagement and giving them Restaurants or hotels may able to gives out free coupons toopportunity in giving their opinion. But do bear in mind, to post fans who correctly answer questions about themselves orsimple and straight forward questions since fans waste no participate in online contests. For example, the restauranttime in doing their calculations or they bother to understand recently posted a clip from a local TV appearance on itsyour post. The above image shows how fans rushing to key in Facebook Page and asked fans if they could spot the twotheir answers as comments compare to simply click like. wrong facts in the piece. The first person to do so was sent a voucher for a free dinner. OCTOBER 2014 |

48 SOCIAL MEDIAe. undersTand your fansWe created table of dos and don’ts that breaks down what you need to do to get more Facebook traffic and how to maximizefans engagement. dos donTsFollow 80/20 rules Constantly post sales or promotions.-80% of your post should be social It’s like posting ads during your favourite-20% of post related to your products football matchand servicesRespond to your fans in not later Let robot to handle all your postingthan 24 hours There should be a human touch behindPost less than 80 characters as it receive Ignore your fans feedback66% more engagement - positive or negative respond to itInclude Facebook URL on all your Buy facebook likescorrespondence and stationery Post fake comments moTivaTion TechnoLogyinspiraTionaL TraveL g Facebook sporTs Fans likes to heaLTh read motivation, inspirational, technology, health, travel and sports related quotes.| OCTOBER 2014