MSWM Model

Hand in Hand’s MSWM Model - A time bound approach to achieve the goals of Swachh Bharat AbhiyanHAND IN HAND INCLUSIVEDEVELOPMENT AND SERVICES

Swachh Bharat Abhiyan Swachh Bharat Abhiyan and Hand in Hand Inclusive Development & Services'A clean India would be the best tribute India could payto Mahatma Gandhi on his 150 birth anniversary in Municipal Solid Waste Management2019, said Shri Narendra Modi, the Prime Minister of (MSWM) – A CorrelationIndia, as he launched the Swachh Bharat Abhiyan atRajpath in New Delhi, on 2nd October 2014. The 'Swachh The solid waste management projects of Hand inBharat Abhiyan' is a massive mass movement that Hand strives for maximum waste recovery throughseeks to create a Clean India and was launched composting, recycling, and reuse, and aims atthroughout the length and breadth of the country. The minimizing the waste being dumped in thecornerstone of this drive is people participation and, landfills. Through the process, it also offersirrespective of the diversity, people have unified for this continuous employment to individuals frommission, again proving that there is 'Unity in Diversity' in socially and economically disadvantaged groups.mother India.“With a little bit of awareness and the participation of local people our environment can become much cleaner”

Recycle For Life – An Innovative Approach ONE UNIT One goods auto is assigned for 800 households (800 Households) Four Green Friends (sanitary Four Green Friends for each auto ( 3 for door to door waste collection; 1 for road sweeping) workers) 1 Motivator for each auto – to ensure source (3 Green Friends engaged in segregation at households through exhortationdoor to door collection of waste; Separate bins in the goods auto to store collected 1 Green Friend in road wastes from households sweeping) Collected waste will be processed separately One Motivator in the Resource Recovery Park (RRP) One Driver Organic waste is converted into manure through composting method Recycle waste is compacted into bales and sent to recycle factory Food waste is converted into biogas for cooking or electricity generation 84% waste diversion & 80% source segregation in Mamallapuram, Tamil NaduThe fundamentals that are in correlation: Hand in Hand’s MSWM project model will expediteŸ Information dissemination and knowledge sharing among people. 'Swachh Bharat Abhiyan’ based on a result oriented,Ÿ Active participation of people from different time bound approach in a sections of the society. period of TWO yearsŸ Participation in cleanliness initiatives of government departments.Ÿ Target based and result oriented approach.Ÿ Innate passion to make India clean.

Two bins & Bag System Compost Processing Door to Door waste collection Waste to Energy Mass Rallies Reaching out to StudentsSuccess Stories Resource Recovery ParkHand in Hand initiated its 'Recycle for Life' projectat Mamallapuram, a heritage town near Chennai,in January 2008. The town renowned for itsarchitectural wonder is a major tourist attraction.Initially managed using tricycles, the projectswitched over to goods auto model in 2014. And theresult is visible now. Out of the 5.5 MT wastecollected daily, 84% of the waste is diverted fromreaching landfill. The town has achieved 80% sourcesegregation as well.

Drawing cue from the Mamallapuram project, the Impressed by the MSWM project, Karaikalproject has been replicated in the holy town ofRameswaram since 2014. The town attracts 50,000 Municipality invited Hand in Hand India in 2016 totourists and devotees each day. The project aims to replicate the project in their city. Since then, Karaikalreplicate the success of Mamallapuram project and is Municipality has witnessed a sea of change in wasteheading in the right direction. management and the locals are ecstatic to see a clean environment. Their testimonials will prove this right. Ÿ It is an unique project implemented through integration of public, local government and NGOs. Ÿ Hand in Hand’s MSWM model is implemented with Community Participation at 75 locations in 13 Districts in the Indian States of Tamil Nadu, Puducherry, Andhra Pradesh and Gujarat covering 482,286 families.The success stories reflect that the Swachh Bharat Abhiyan and Hand in Hand MSWM goes hand in hand andspreading this project across the country will help expedite the 'Swachh Bharat Abhiyan' and make our countryclean.

Core Competencies Congratulations on the fantastic job you have done in Mudichur Village. I will come back in aExperienced resource persons to train stakeholders year and look at the new clean village.Technical expertise for project consultation andimplementation Percy Barnevik Dr h cExperience in environment related Information, Our Advisor and Former ABB Chairman andEducation and Communication activitiesExpertise in construction and installation of biogas Management Expert, Sweden.plantsCooperation with national and international partners Excellent work (Kundrathur project) GreatLeverage synergies among the community, local co-ordination ! I appreciate chairman, EO, NGOgovernment and NGOs. volunteers for their commendable efforts. Let us hope we create clean and green towns soon.An innovative green initiative involving localgovernment ! Dr. K. Gopal, Former Commissioner of N. Sanyal, Town Panchayats, Tamil Nadu. Special Secretary to The joint effort of Mamallapuram Town Govt. of India, Panchayat and Hand in Hand in collecting, Ministry of Women & transporting and processing solid waste is a model to be emulated by other urban local bodies. Child Development I wish this effort all successWonderful work done by Hand in Hand with the active K. Phanindra Reddy,cooperation of Town Panchayat. Keep it Up! Principal Secretary, Municipal Administration & Sujit Banerjee, Chairman, Water Supply Govt. of Tamil Nadu Advisory Committee on World Heritage Matters, Govt. of India. HAND IN HAND INCLUSIVE DEVELOPMENT AND SERVICESwww.hihindia.org New No.2, 56th Street, 7th Avenue, Ashok Nagar, www.hhids.org Chennai – 600 083, Tamil Nadu, India. Phone : +91-44-4231 8467