Andrew Martin - Digital Work Examples - LARGE FONT

Thank You!Thank you for taking the time to interview me, I truly appreciate the opportunity!Included in this document are some interesting projects I have worked on in recent past. Projects rangefrom digital newsletters and emails, to digital recruitment campaigns, to app development, to full webredesigns. I wanted to give you a better sense of the breadth of things I am capable of working on -while at the same time, demonstrating my ability to strategically plan, initiate, and execute digitalmarketing campaigns and initiatives.Please let me know if you need anything else. Thank you for your consideration. Andrew Martin [email protected] 513 - 301 - 8913 “A strategic thinker with a passion for learning and analyzing new things to develop a deep understanding of how and why they work. My technical, design, and creative background, accompanied by my knowledge of Project Management processes allows me to translate information and observations into meaningful insights and actionable solutions.”

1 Digital Recruitment Campaign Andrew MartinOverviewDigital Recruitment campaign to drive producer recruitment leads using digital marketing channels (LinkedIn & GoogleAdWords). Landing Page Campaign Details Objectives: • Increase overall number of online leads generated by marketing • Measure responsiveness of each digital channel using benchmark engagement metrics • Gain insights to quality of online leads generated • Measure the number of qualified leads received from responses Role: • Collaborate with CoE team members and BU on campaign strategy based on BU objectives • Manage design and creative for develop of LPs, and emails • Manage cross functional teams and overall campaign and to ensure timely delivery, and adherence to BU goals Additional Campaign screenshots

Digital Recruitment Campaign continued… Andrew MartinDigital Recruitment campaign to drive producer recruitment leads using digital marketing channels (LinkedIn & GoogleAdWords). Metrics EmailThank You Metrics (4/3/17 – 5/12/17) LI Ads 42, 538 Impressions .51% CTR LI Landing Page 208 Unique Views 12 Unique Clicks/Conversions Google Ads 33, 087Impressions .09% CTR Google Landing Page 158 Unique Views 4 Unique Clicks/Conversions

2 Digital Newsletter Andrew MartinOverview Campaign DetailsBi-weekly digital newsletter sent to current CLIC Producers. Objectives: • Keep current producers engaged and informed • Provide current producers with: • News • Tools • Marketing materials • Podcasts • Product developments • Industry trends Role: • Collaborate with BU on upfront campaign strategy based on BU objectives and producer needs • Manage design and creative for develop of assets and email • Manage CoE Design team to ensure timely delivery, and adherence to BU BU owns metrics

3 Extranet Site Redesign https://agency.columbuslife.com Andrew MartinOverviewThe purpose of this site redesign was to update code framework, enhance UX, UI, and design elements, update securityconcerns and make mobile optimized. Project Details Objectives: • Update Code Framework • Update security of policy pages • Enhance: • UX • UI • Design • Mobile Role: Led this project of multiple cross functional teams (CoE, designers, IT, InfoSec, BU, Compliance, Legal) to completely re-design the Columbus Life Extranet. Requirements included updating UX, UI, design elements, pending business, and mobile optimizing.

4 Site design - MyLifeApp https://mylifeapp.com/ Andrew MartinOverviewUser friendly, mobile optimized site designed to make getting an insurance quote quick and easy with no pressure.Easily scalable to rebrand for institutional partnerships. Project Details Objectives: • Create a mobile optimized website to present needs analysis calculators and multiple carrier life insurance quotes • Increase the volume of life insurance applications within IPS • Site should be able to easily onboard and accommodate partnerships with other financial institutions • The site would integrate with iPipeline to complete quotes • Should be easily re-brandable and scalable for institutional partnerships Role: • Collaborated in upfront strategic development • Managed design, development, and testing

5 Cris Collinsworth Lead Generation Campaign Andrew MartinOverviewThe purpose of this campaign was to drive recruitment leads using digital marketing and Lead gen channels. Campaign Details Objectives: • Increase overall number of online leads generated by marketing • Measure responsiveness of each digital channel using benchmark engagement metrics • Gain insights to quality of online leads generated • Measure the number of qualified leads received from responses Role: • Collaborate with CoE team members and BU on campaign strategy based on BU objectives • Manage design and creative for develop of LPs, and emails • Manage cross functional teams and overall campaign and to ensure timely delivery, and adherence to BU goals

6 Site Mobilization http://www.wsfinancialpartners.com Andrew MartinOverviewAs of 2016, WSFP site was not mobile optimized. I led this project to mobile optimize the site, as well as making sure mobile design and content re-translated back todesktop. Required UX, UI, design, and IT development. Project Details Objectives: • Ensure site is mobile optimized • Retrofit content layout so that it fits mobile and desktop • Upgrade and hone UX • Re-Skin to make more current Role: • Consulted with BU on strategic objectives and design • Managed the design and development of cross functional project teams to ensure timely delivery, and adherence to BU goals, scope, and strategy.

7 Tax Apps Andrew MartinOverviewManaged design, development, and promotion of a dual year toggle functionality for WSFGD, and a single year implementation for TSI. Includes Easy-to-referencetables for income tax brackets; AMT exemption amounts; estate tax rates and exclusions; and IRA and pension plan limits as well as Convenient, quickcalculations of RMDs, marginal tax rates and estate tax liabilities. Project Details Objectives: • Easy-to-reference tables for income tax brackets etc • Implement a user friendly dual year (2016/2017) toggle capability for WSFGD • Create a value add for WSFGD financial reps (and all users for that matter) Role: • Collaborated on strategy for dual year toggle capability • Managed multiple cross functional teams during UX, design, development, and testing • Managed strategy and creative direction for App ads • Ensured IT’s proper upload to App Stores (Google, Apple, Amazon) Apple https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=609858082&mt=8 Android https://play.google.com/store/apps/details?id=com.columbuslife.taxguide Amazon https://www.amazon.com/Columbus-Life-Insurance-Company-Guide/dp/B00BJ783UW/

8 Digital IUL Campaign Andrew MartinOverviewDrive measureable product awareness and potential recruitment leads using digital marketing channels (LinkedIn & GMail advertising) through the fourth quarter. Landing Page Campaign Details Objectives: • Determine specific IUL product benefits that resonate with potential producers. Leverage data in future campaigns. • Measure responsiveness of each digital channel using benchmark engagement metrics. • Drive highly targeted leads to recruiting who are interested in IUL. • Increase number of online leads generated by marketing. Role: • Collaborate with CoE team members and BU on campaign strategy based on BU objectives • Manage design and creative for develop of LPs, and emails • Manage cross functional teams and overall campaign and to ensure timely delivery, and adherence to BU goals Additional Campaign screenshots

9 W&S Enterprise Journey Mapping Andrew MartinOverviewCollaborate with BU’s, UX, and M&D CoE stakeholders to discuss, document, and develop current end to end customer journey’s for each BU enterprise wide.This will aid in more efficient omni-channel processes, including our enterprise website redesign. Below is a detailed journey map.Detailed Journey Map Campaign Details Objectives: • Document all current interactions with our customers from any touch point • Leverage findings to create user journeys and develop a better e2e omni-channel experience Role: • Collaborate with AVP, Experience Strategy, BU’s, and UX Architecture to understand and document customers’ experiences throughout the full cycle of interactions with all of our BU’s • Participated in Journey Workshops to determine e2e touch points/processes • Leverage findings to create user journeys and develop a better e2e omni-channel experience

W&S Enterprise Journey Mapping continued… Andrew MartinOverview Campaign DetailsBelow is a high level journey map. Objectives: High Level Journey Map • Document all current interactions with our customers from any touch point • Leverage findings to create user journeys and develop a better e2e omni-channel experience Role: • Collaborate with AVP, Experience Strategy, BU’s, and UX Architecture to understand and document customers’ experiences throughout the full cycle of interactions with all of our BU’s • Participated in Journey Workshops to determine e2e touch points/processes • Leverage findings to create user journeys and develop a better e2e omni-channel experience

10 LPL Conference Event – Interactive Digital Info Andrew MartinOverviewLPL is the nations largest Independent Broker Dealer, and hosts an annual conference for Financial Professionals. The WSFGD BU wanted an interactive App toprovide conference patrons more information as well as provide lead gen capability. Due to budget, resource, timing, and Wi-Fi constraints, we proposed aninteractive PDF that has the same capability as an app, but can be hosted natively on the user’s device Campaign Details Objectives: • Provide the user with a simple user friendly solution to find out more information about WSFGD and our products • Provide a quick but informative overview of our products and services • Needs to be Wi-Fi friendly Role: • Brainstorm with BU and designers on ways to meet the end goal but considers all our constraints • Manage research, design, development, and testing • Coordinate with BU and IT/CoE on ensuring asset is natively hosted and performing as intended

Thank You! Andrew Martin [email protected] 513 - 301 - 8913 “A strategic thinker with a passion for learning and analyzing new things to develop a deep understanding of how and why they work. My technical,design, and creative background, accompanied by my knowledge of Project Management processes allows me to translate information and observations into meaningful insights and actionable solutions.”