(AVNT-90) AVT16-1279 Knowledge Network Guidance e-Book_Final

Avnet Knowledge Network HPE PortalHow-To Guide for Content Management 1

Home Page................................................................................................................................................................... 2 Take 5.................................................................................................................................................................................... 2 Inspiration Zone.................................................................................................................................................................. 3Onboarding/Support.................................................................................................................................................. 4Training........................................................................................................................................................................ 5 Adding Content and Programs.......................................................................................................................................... 5 Solution Enablement Program Levels, Development Timeline, and Costs.................................................................. 6 Solution Enablement Style Guide...................................................................................................................................... 7 Need to Add Partner Content to Training Page?.............................................................................................................. 8 Creating a WebEx Webinar................................................................................................................................................. 9Certifications............................................................................................................................................................. 10Demand Generation Programs................................................................................................................................ 11Events......................................................................................................................................................................... 12Promotions & SPIFs................................................................................................................................................... 13Why HPE?................................................................................................................................................................... 14Contact Us.................................................................................................................................................................. 14Email Campaigns....................................................................................................................................................... 15HPE Knowledge Network Maintenance.................................................................................................................. 15Helpful Forms and Resources for Updates............................................................................................................ 16Key Contacts.............................................................................................................................................................. 17

HOME PAGE Home Page CLICK TO VIEW TAKE 5 The Take 5 section on the HPE portal page updates weekly in alignment with the Take 5 partner email that highlights the top 5 topics trending in the Avnet/HPE Channel. Possible topics include the following subjects: • Upcoming Events • Webinars • New Certification Programs • Sales Promotions • HPE News and Hot Topics To include your news in the Take 5 section, contact: Tiana Moriki, Marketing Specialist [email protected] 2

INSPIRATION ZONE 3The Avnet/HPE blog is showcased within theInspiration Zone. Share what HPE and Avnetthought leaders are saying about new products,services, sales plays, and innovation around theHPE product line.To include a blog post or propose a topic, contact:Janice Van Gorder, Brand Marketing [email protected]*Please note your content should be saved in thestandard naming convention for the HPE Portal,example: HPE Blog_04.20.16.DOCXHOME PAGE

ONBOARDING/SUPPORT Onboarding/Support CLICK TO VIEW Designed for new partners in mind, the Onboarding/Support section of the HPE portal will get them off and running with easy to follow instructions and tools for successful selling such as the following: • HPE Naming Convention Reference • Success Training • Technical Support • Financial Services • Tools and Resources • Avnet Tech Times Newsletter For updates, contact: Tina Tetreault, Program Specialist, [email protected] Irene Vulcano, Program Specialist, [email protected] 4

Training CLICK TO VIEWThe new and improved training page on the HPE Knowledge Network portal has been designed to make HPElearning easy and efficient for our valued partners. With increased search functionality and program integration,we’ve programmed the Knowledge Network to increase engagement. To make the most of your content andprograms, we’ve established the following guidelines to ensure your program’s success.ADDING CONTENT AND PROGRAMSDo You Need A Solution Enablement Program? New Program or Existing?STEP 1: Contact Ideas Collide to determine the scope of your solution enablement program.STEP 2: Using the Avnet HPE Knowledge Network Style Guide, work with Ideas Collide to determine yourprogram type.STEP 3: Ensure the design matches the Style Guide outline.STEP 4: Gather all assets including design files, Brainsharks (note: Brainsharks no longer need guestbook logins),videos, resources, and links.STEP 5: If available, add a screenshot or thumbnail to represent your program.STEP 6: Ideas Collide will begin developing and designing a new solution enablement program or implement anexisting program into the Jive portal.For assistance contact Ideas Collide: 5Carrie Hazard, Senior Project Manager, [email protected] Watt, Account Director, [email protected]

SOLUTION ENABLEMENT PROGRAM LEVELS, DEVELOPMENT TIMELINE, AND COSTSTotal Combined Costs & Comparison Estimated Timeline for EnablementBasic, Deluxe, Premier with Logic: Program Integration:Contact Ideas Collide for assistance in determining the right level for your program and budget:Carrie Hazard, Senior Project Manager, [email protected] Watt, Account Director, [email protected] 6

SOLUTION ENABLEMENT STYLE GUIDE CLICK TO VIEWIntended for use with other creative/design agencies.SOLUTION ENABLEMENT STYLE GUIDE 7

Need to Add Partner Content to Training Page?STEP 1: Determine type of content to add Saving Your Files(FOR CRITICAL PARTNER CONTENT ONLY) • Files should all use the following nomenclature Product/Solution Essentials when saving: HPE Gen Solution Brief_04.01.16.pdf • 3-5 minute Brainshark video of solution overview STEP 2: Screenshot or thumbnail (SBE’s developing) • Preview image to represent content (if available) Online Enablement Training Programs STEP 3: Link training submittal form link • Example: Avnet Operation Soar, The Good Life, • The submittal form will ensure your content is loaded to Jive in the correct categories Race to 20K, Flexible Fusion • Form information is used to inventory HPE assets, which will be reviewed/refreshed as needed On-Demand Videos • Send updates directly to Ideas Collide: • Example: YouTube links, existing HPE video Carrie Hazard, Senior Project Manager, [email protected] links, etc. Upcoming Webinars • Partners to register for live webinars on Knowledge Network (Spectrum to moderate/ host via WebEx) Sales Tools • Datasheets, solution briefs, battlecards (if not already included in online enablement program) Technical Tools • Configuration documents • Product spec sheetsTRAINING 8

CREATING A WEBEX WEBINARPlanning a sales or technical training webinar? Now, you have the capability of integrating it to theKnowledge Network to gauge partner interaction and engagement. Setting up your virtual training is easy,just follow these steps and you’re ready to go!STEP 1: Set date and time – allow at least three to four STEP 4: Ideas Collide will post webinar details toweeks to get the optimal attendance. the Knowledge Network registration page. Email the Ideas Collide contact below with the followingSTEP 2: Contact Spectrum to schedule/host/moderate. information. A. Payment on execution needs to be handled with Spectrum directly, not Ideas Collide. A. Date and time of webinar B. Title & hostSTEP 3: If you need email communication to drive C. ID# of meeting (from Spectrum)partners to register for webinars, you can leverage D. List registered attendees (First Name, LastTiana Moriki to communicate this on Take 5 (at no cost Name, Email, and Company)to you!) You can also email Vincent Betancourt as hehas set aside funding with Ideas Collide for marketingcommunication.For setting up a WebEx webinar, contact: 9Patrick O’Toole, President, Spectrum, 315.657.5800, [email protected] posting on Knowledge Network, contact:Carrie Hazard, Senior Project Manager, Ideas Collide, 480.208.3152, [email protected]

Certifications CLICK TO VIEW 10Avnet’s dedicated certification team simplifies and streamlines HPEcertifications for partners on the most sought after IT disciplines:Converged Systems, Cloud, Software Defined Networking, Security,and more.Avnet/HPE Certification Training provides the following advantages:• A full range of skill levels (ATP, ASE, MASE)• A focus on end-to-end integration, open standards, and emerging technologies• A curriculum of unprecedented breadth from HPE, a recognized industry leader in technology trainingTo include new certification training, contact:Rachel Gillis, Global Business Development [email protected] Allen, Partner Manager Certification and [email protected]

*Please note your content should be saved in the Demand Generation Programsstandard naming convention for the HPE Portal,example: HPE Blog_04.20.16.DOCX CLICK TO VIEWDEMAND GENERATION PROGRAMS Once partners are trained, certified, and enabled, the Demand Gen area of the portal offers a multitude of campaigns to build HPE pipeline and generate sales leads. The Demand Gen programs are solution and product based with an entire portfolio of options. Examples of content topics to include the following examples: • Appointment Setting Campaigns • Email Drip Campaigns • Assessment Programs • Call Campaigns • Partner Briefing Events • Competitive Selling Programs To add new Demand Gen Programs, contact: Tiana Moriki, Marketing Specialist [email protected] 11

Events CLICK TO VIEWAvnet events engage partners. Utilize the events section of theKnowledge Network portal to announce your upcoming event.Add it to the calendar, highlight in a banner, and promote it upcomingface to face events.When submitting your event, include the following information: *Please note your content should be saved• Event Title in the standard naming convention for the• Description HPE Portal, example: Get Composable Action• Date Planning Event One Pager_04.21.16.pdf• Start and End Time• Location• Country• Event Type (examples include: webinar, training, industry event)• Tags – provide keywords related to the event topic for easy navigation. (examples include: technology/trend, briefing, training, tradeshow, industry event)• Website• Attach Event Flyer/One Pager• Provide URL if necessaryTo add new events, contact:Tiana Moriki, Marketing Specialist, [email protected] 12

Promotions & SPIFs CLICK TO VIEWAre you offering a special partner promotion or SPIF incentive for the Avnet partner community?Contact: Tiana Moriki, Marketing Specialist, [email protected]*Please note your content should be saved in the standard naming convention for the 13HPE Portal, example: Get Composable Action Planning Event One Pager_04.21.16.pdfPROMOTIONS & SPIFS

Why HPE? CLICK TO VIEW Contact Us CLICK TO VIEWHPE is an enterprise industry leader, with the best The Contact Us page includes details regarding whosolutions partners need to provide the best level of to contact for questions in the U.S. and Canada; suchservice to their customers. as: partner designated BDEs, new partner onboarding, promotions, pricing, marketing, certifications, and HPE finance.For content updates, contact: Tiana Moriki, Marketing Specialist, [email protected] 14WHY HPE? / CONTACT US

Email CampaignsWith such a robust site and so much to offer our partners, management of Avnet/HPE partner communicationsis crucial.Please follow these steps to execute your email campaigns, whether they are inside or outside of theKnowledge Network:STEP 1: Establish email campaign, content, landing page, program, dates, and frequency.STEP 2: Email the details to Ideas Collide.STEP 3: Ideas Collide will schedule your campaign, to ensure no overlap with other BMMs.STEP 4: Once scheduled, you will receive confirmation.STEP 5: Join the Email Cadence Call that Ideas Collide schedules once a month.STEP 6: Provide a copy of your emails to Ideas Collide.STEP 7: The week following the completion of your campaign, send a copy of your Vertical Response emailperformance report to Ideas Collide who will help you track campaign analytics.STEP 8: Don’t let these steps overwhelm you. We’ll help you remember them with friendly email reminders alongthe way.If you need assistance with establishing an email campaign to support your programs, contact:Ideas Collide, Carrie Hazard, Senior Project Manager, [email protected] Knowledge Network MaintenanceThe HPE Marketing Team at Avnet performs monthly updates to the portal to ensure we are presenting the latestinformation to our partners.For updates contact: Tiana Moriki, Marketing Specialist, [email protected] CAMPAIGNS / HPE KNOWLEDGE NETWORK MAINTENANCE 15

Helpful Forms and Resources for Updates 16Knowledge Network Request Form CLICK TO VIEWTraining Page Request Form CLICK TO VIEWHELPFUL FORMS AND RESOURCES FOR UPDATES

Key Contacts Tiana Moriki, Marketing Specialist, [email protected] Hazard, Senior Project Manager, • Take 5 weekly emailIdeas Collide, [email protected] • Demand Generation programs• Adding a solution enablement program • Events• Training page content and program updates • Promotions & SPIFs• Adding a WebEx to the Knowledge Network • Why HPE? • Contact UsIrene Vulcano, Program Specialist,[email protected] Tina Tetreault, Program Specialist,• Onboarding/Support [email protected] • Onboarding/SupportJanice Van Gorder, Brand Marketing Manager,[email protected] Vincent Betancourt, Brand Marketing Manager,• Inspiration Zone – Avnet/HPE blog [email protected] • Campaign budgeting assistancePatrick O’Toole, President, Spectrum,[email protected] Virginia Allen, Partner Manager Certification• Setting up a WebEx and Training, [email protected] • CertificationsRachel Gillis, Global Business DevelopmentManager, [email protected] 17• CertificationsKEY CONTACTS