(AVNT-90) AVT16-1279 Knowledge Network Guidance e-Book_V5

Avnet Knowledge Network HPE PortalHow-To Guide for Content Management 1

Home Page................................................................................................................................................................... 2 Take 5.................................................................................................................................................................................... 2 Inspiration Zone.................................................................................................................................................................. 3Onboarding/Support.................................................................................................................................................. 4Training........................................................................................................................................................................ 5 Adding Content and Programs.......................................................................................................................................... 5 Do You Need A Solution Enablement Program?.............................................................................................................. 5 Need to Add Partner Content to Training Page?.............................................................................................................. 6 Creating a WebEx Webinar................................................................................................................................................. 7 Solution Enablement Program Levels, Development Timeline, and Costs.................................................................. 8Solution Enablement Style Guide.............................................................................................................................. 9Certifications............................................................................................................................................................. 10Demand Generation Programs................................................................................................................................ 11Events......................................................................................................................................................................... 12Promotions & SPIFs................................................................................................................................................... 13Why HPE?................................................................................................................................................................... 14Contact Us.................................................................................................................................................................. 14 Email Campaigns............................................................................................................................................................... 15 HPE Knowledge Network Maintenance.......................................................................................................................... 15 Helpful Forms and Resources for Updates............................................................................................................... 16

HOME PAGE Home Page CLICK TO VIEW TAKE 5 The Take 5 section on the HPE portal page updates weekly in alignment with the Take 5 partner email that highlights the top 5 topics trending in the Avnet/HPE Channel. Possible topics include the following subjects: • Upcoming Events • Webinars • New Certification Programs • Sales Promotions • HPE News and Hot Topics To include your news in the Take 5 section, contact: Tiana Moriki, Marketing Specialist [email protected] 2

INSPIRATION ZONE 3The Avnet/HPE blog is showcased within theInspiration Zone. Share what HPE and Avnetthought leaders are saying about new products,services, sales plays, and innovation around theHPE product line.To include a blog post or propose a topic, contact:Janice Van Gorder, Brand Marketing [email protected]*Please note your content should be saved in thestandard naming convention for the HPE Portal,example: HPE Blog_04.20.16.DOCXHOME PAGE

ONBOARDING/SUPPORT Onboarding/Support CLICK TO VIEW Designed for new partners in mind, the Onboarding/Support section of the HPE portal will get them off and running with easy to follow instructions and tools for successful selling such as: • HPE Naming Convention Reference • Success Training • Technical Support • Financial Services • Tools and Resources • Avnet Tech Times Newsletter For updates, contact: Tina Tetreault, Program Specialist, [email protected] Irene Vulcano, Program Specialist, [email protected] 4

Training CLICK TO VIEWThe new and improved training page on the HPE Knowledge Network portal has been designed to make HPElearning easy and efficient for our valued partners. With increased search functionality and program integration,we’ve programmed the Knowledge Network to increase engagement. To make the most of your content andprograms, we’ve established the following guidelines to ensure your program’s success!ADDING CONTENT AND PROGRAMSDo You Need A Solution Enablement Program? New Program or Existing?STEP 1: Contact Ideas Collide to determine the scope of your solution enablement program.STEP 2: Using the Avnet HPE Knowledge Network Style Guide, work with Ideas Collide to determine yourprogram type.STEP 3: Ensure the design matches the Style Guide outline.STEP 4: Gather all assets including design files, Brainsharks, videos, resources and links.STEP 5: If available, add a screenshot or thumbnail to represent your program.STEP 6: Ideas Collide will begin developing and designing a new solution enablement program or implement anexisting program into the Jive portal.For assistance contact Ideas Collide: 5Carrie Hazard, Senior Project Manager, [email protected] Watt, Account Director, [email protected]

Need to Add Partner Content to Training Page?STEP 1: Determine type of content to add Saving Your Files(FOR CRITICAL PARTNER CONTENT ONLY) • Files should all use the following nomenclature Product/Solution Essentials when saving: HPE Gen Solution Brief_04.01.16.pdf • 3-5 minute Brainshark video of solution overview STEP 2: Screenshot or thumbnail (SBE’s developing) • Preview image to represent content (if available) Online Enablement Training Programs STEP 3: Complete Submittal Form • Example: Avnet Operation Soar, The Good Life, • The submittal form will ensure your content is loaded to Jive in the correct categories Race to 20K, Flexible Fusion • Form information is used to inventory HPE assets, which will be reviewed/refreshed as needed On-Demand Videos • Send updates directly to Ideas Collide: • Example: YouTube links, existing HPE video Carrie Hazard, Senior Project Manager, [email protected] links, etc. Upcoming Webinars • Partners to register for live webinars on Knowledge Network (Spectrum to moderate/ host via WebEx) Sales Tools • Datasheets, solution briefs, battlecards (if not already included in online enablement program) Technical Tools • Configuration documents • Product spec sheetsTRAINING 6

CREATING A WEBEX WEBINARPlanning a sales or technical training webinar? Now you have the capability of integrating it to the KnowledgeNetwork to gauge partner interaction and engagement. Setting up your virtual training is easy, just followthese steps and you’re ready to go!STEP 1: Set date and time – allow at least three to four STEP 4: Email Ideas Collide the following to post theweeks to get the optimal attendance. registration page on Knowledge Network for you:STEP 2: Contact Spectrum to schedule/host/moderate. A. Date and time of webinar A. Payment on execution needs to be handled B. Title & host with Spectrum directly, not Ideas Collide. C. ID# of meeting (from Spectrum) D. List registered attendees (First Name, LastSTEP 3: If you need email communication to drive Name, Email, Company)partners to register for webinars, you can leverageTiana Moriki to communicate this on Take 5 (at no costto you!) You can also email Vincent Betancourt as hehas set aside funding with Ideas Collide for marketingcommunication.For setting up a WebEx webinar, contact: 7Patrick O’Toole, President, Spectrum, 315.657.5800, [email protected] posting on Knowledge Network, contact:Carrie Hazard, Senior Project Manager, Ideas Collide, 480.208.3152, [email protected]

SOLUTION ENABLEMENT PROGRAM LEVELS, DEVELOPMENT TIMELINE, AND COSTSTotal Combined Costs & Comparison Estimated Timeline for EnablementBasic, Deluxe, Premier with Logic: Program Integration:Contact Ideas Collide for assistance in determining the right level for your program and budget:Carrie Hazard, Senior Project Manager, [email protected] Watt, Account Director, [email protected] 8

Solution Enablement Style Guide CLICK TO VIEWIntended for use with other creative/design agencies.SOLUTION ENABLEMENT STYLE GUIDE 9

Certifications CLICK TO VIEW 10Avnet’s dedicated certification team simplifies and streamlines HPEcertifications for partners on the most sought after IT disciplines:Converged Systems, Cloud, Software Defined Networking, Security,and more.Avnet/HPE Certification Training provides the following advantages:• A full range of skill levels (ATP, ASE, MASE)• A focus on end-to-end integration, open standards, and emerging technologies• A curriculum of unprecedented breadth from HPE, a recognized industry leader in technology trainingTo include new certification training, contact:Rachel Gillis, Global Business Development [email protected] Allen, Partner Manager Certification and [email protected]

*Please note your content should be saved in the Demand Generation Programsstandard naming convention for the HPE Portal,example: HPE Blog_04.20.16.DOCX CLICK TO VIEWDEMAND GENERATION PROGRAMS Once partners are trained, certified, and enabled, the Demand Gen area of the portal offers a multitude of campaigns to build HPE pipeline and generate sales leads. The HPE Demand Gen programs are solution and product based with an entire portfolio of options. Examples of content topics to include: • Appointment Setting Campaigns • Email Drip Campaigns • Assessment Programs • Call Campaigns • Partner Briefing Events • Competitive Selling Programs To add new Demand Gen Programs, contact: Tiana Moriki, Marketing Specialist [email protected] 11

Events CLICK TO VIEWAvnet events engage partners. Utilize the events section of theKnowledge Network portal to announce your upcoming event.Add it to the calendar, highlight in a banner, and promote upcomingface to face events.When submitting your event please include the following information: *Please note your content should be saved• Event Title in the standard naming convention for the• Description HPE Portal, example: Get Composable Action• Date Planning Event One Pager_04.21.16.pdf• Start and End Time• Location• Country• Event Type (examples include: webinar, training, industry event)• Tags – provide keywords related to the event topic for easy navigation. (examples include: technology/trend, briefing, training, tradeshow, industry event)• Website• Attach Event Flyer/One Pager• Provide URL if necessaryTo add new events, contact:Tiana Moriki, Marketing Specialist, [email protected] 12

Promotions & SPIFs CLICK TO VIEWAre you offering a special partner promotion or SPIF incentive for the Avnet partner community?Contact: Tiana Moriki, Marketing Specialist, [email protected]*Please note your content should be saved in the standard naming convention for the 13HPE Portal, example: Get Composable Action Planning Event One Pager_04.21.16.pdfPROMOTIONS & SPIFS

Why HPE? CLICK TO VIEW Contact Us CLICK TO VIEWHPE is an enterprise industry leader. What does that The Contact Us page includes details regarding whomean to our partners? It means that we have the best to contact for questions in the U.S. and Canada; suchsolutions they need to provide the best level of service as: partner designated BDEs, new partner onboarding,to their customers. promotions, pricing, marketing, certifications, and HPE finance.For content updates, contact: The HPE Marketing Team, [email protected] 14WHY HPE? / CONTACT US

EMAIL CAMPAIGNSWith such a robust site and so much to offer our partners, management of Avnet/HPE partner communicationsis crucial.Please follow these steps to execute your email campaigns, whether they are inside or outside of theKnowledge Network:STEP 1: Establish email campaign, content, landing page, program, dates, and frequency.STEP 2: Email the details to Ideas Collide: [email protected] 3: Ideas Collide will then schedule your campaign, to ensure no overlap with other BMMs.STEP 4: Once scheduled, you will receive confirmation.STEP 5: Join the Email Cadence Call that Ideas Collide schedules once a month.STEP 6: The week after your campaign, simply send a copy of your Vertical Response email performance reportsto Ideas Collide to track analytics.STEP 7: Provide a copy of your emails to Ideas Collide.STEP 8: Don’t let these steps overwhelm you. We’ll help you remember them with friendly email reminders alongthe way.If you need assistance with establishing an email campaign to support your programs, contact:Ideas Collide, Carrie Hazard, Senior Project Manager, [email protected] KNOWLEDGE NETWORK MAINTENANCEThe HPE Marketing Team at Avnet performs monthly updates to the portal to ensure we are presenting the latestinformation to our partners.For updates contact: Tiana Moriki, Marketing Specialist, [email protected] US 15

HELPFUL FORMS AND RESOURCES FOR UPDATES 16Knowledge Network Request Form CLICK TO VIEWTraining Page Request Form CLICK TO VIEWCONTACT US