Foo Ke LI_Skysy Branding Manual(Final)

Corporate Branding Manual For Life’s Important Moments

TABLE OF CONTENTS ABOUT US 1 LOGO PHILOSOPHY 5-6 7-17 Visuals that capture the brand in a Contains the philosophy behind the logo glance, a brief description of what design and typeface the company does and contacts. LOGO GUIDELINES BRAND STORY 2-3 Primary logo and alternatives that Tells the Skysy background, and the founder. can be used, colour scheme and a guideline on the logo application VISION MISSION 4 CORPORATE IDENTITY 18-27 Includes the company’s belief, the Includes all the Corporate Identity stationeries goals set by Skysy and Values. for the brand.

01 ABOUT US Skysy is a place whereby customers could find beautiful yet affordable flower bouquets. Skysy always ensures that all the flower bouquets that is sold to their customers are fresh and has a high quality of packaging to maximize the value and customers’ satisfaction. 1

02 BRAND STORY Background & Founder Skysy florist is an online flower store in Malaysia which is owned by Sheanie Wong. Sheanie started her own business on selling flowers via online since July 2021. She has experienced working at a flower shop as a full-time florist in Petaling Jaya for a few months. Her working experience in flower shop has inspired her to bring happiness to other people by giving flower and this is how Skysy was founded. 2

Brand Positioning Skysy provides beautiful and fresh flowers, at the same time ensure high quality packaging to maximize the value and customers' satisfaction. Brand Personality All the flower bouquets in Skysy can be customized. Every bouquet is unique as it consists of various types of flower combination. Target Market Skysy currently focusing more on the teenagers between the age of 15 and 19 years old, couple as well as parents. Skysy values every occasion. Mostly targeting birthdays and for individuals to express appreciation on any other day. 3

03 VISION MISSION VISION MISSION To bring love and Ensures that all hope by sending the flowers that is flowers to customers who received it sold to Skysy's customers are fresh and has high quality of packaging to maximize the value and customer's satisfaction 4

04 LOGO PHILOSOPHY For Life’s Important Moments Sunflower symbolizes positivity, strength to admiration & loyalty Letter “S” The letter “S” came from the name of the flower store, Skysy. The meaning for the name “Skysy” is autumn in Finnish language. Colour of Pink symbolizes love, kindness & passion 5

04 LOGO PHILOSOPHY Love Symbol The 2 pink loves on the flower wreath design symbolize serenity & care. 1 pair of love also represents couple. Circle connects with For Life’s Important Moments love & circle The circle which connect the loves and the leaves represent Skysy’s mission to ensure that everyone is connected with love and hope by sending flowers “For Life’s Important Moments” Every flower bouquet has its own story and special meaning behind it, Skysy hopes that it could bring beautiful memories and unforgettable moments to people who received it. 6

05 LOGO GUIDELINES Logo Proportion Proportionate the 1cm logotype accordingly 1cm The function of the logo proportion enable designer to generate Skysy’s corporate logo in a detaily defined of the letter spacing, tracking, leading and the gap between. Proportionate the slogan accordingly 7

05 LOGO GUIDELINES ... Logo Sizing 5cm Minimum Size The minimum size of the logo is critical to know by designers as the reducing of under this limited For Life’s Important Moments size. The logo must not be reproduced at a size smaller than 5cm (Height) for both logo and icontype and 2cm (Height) for logo with only “Skysy”. This enable to produce a quality logo 5 cm and it allows viewer easier to recognise the brand. 8

05 LOGO GUIDELINES ... Logo Sizing Maximum Size There’s is no maximum size for this logo. Designers are allow to blow up the logo in any size. 9

05 LOGO GUIDELINES ... Logo Application This application is suitable to use on the social media, website, documents and namecard, and invitation card. Application 01 10

05 LOGO GUIDELINES ... Logo Application Application 02 Application 03 This application is suitable This application is suitable to use on the envelope, to use on the namecard and sticker, and signboard sticker. 11

05 LOGO GUIDELINES ... Logo Colour For Life’s Important Moments PANTONE PINK PANTONE GREEN PANTONE WHITE R249 G181 B178 R186 G217 B128 R255 G255 B255 C0 M35 Y20 K0 C30 M0 Y65 K0 C0 M0 Y0 K0 12

05 LOGO GUIDELINES ... Logo Do and Don’t For Life’s Important Moments For Life’s Important Moments Please allow adequate Do not expand the spacing at all times logo until the edge 13

05 LOGO GUIDELINES ... Logo Do and Don’t Do not rotate, stretch, tilt or distort the logo in anyway. Fo r L i f e ’s I m p o r t a n t M o m e n t s For Life’s Important Moments For Life’s Important Moments Do not stretch the logo Do not rotate the logo Do not distort the logo either horizontally or vertically 14

05 LOGO GUIDELINES ... Logo Do and Don’t For Life’s Important Moments For Life’s Important Moments Do not reproduce Do not drop shadow to the logo the colour of the logo 15

05 LOGO GUIDELINES ... Logo Typeface- Icontype Academy Engraved Plain LET Plain:1.0 Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam Paragraph Font nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi.. ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=”:?></ 16

05 LOGO GUIDELINES Logo Typeface- Name & Slogan Baskerville Regular Lorem ipsum das sin a dolor sit amet, Paragraph Font consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut ABCDEFGHIJKLMN laoreet dolore magna aliquam erat hi.. OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz SemiBold 1234567890!@#$%^&*()_+=”:?></ Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi.. Bold Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat hi.. 17

06 CORPORATE IDENTITY Namecard Design Front Back Sheanie Wong Florist 011-586 93455 skysyfloristmy Skysy Florist For Life’s Important Moments 18

06 CORPORATE IDENTITY NAMECARD DESIGN 19

06 CORPORATE IDENTITY Envelope Design Front Back Skysy Florist +6011 5869 3455 USJ 11/ 1G, 47630 Subang Jaya, Selangor. 20

06 CORPORATE IDENTITY ENVELOPE DESIGN 21

06 CORPORATE IDENTITY Sticker Design Sticker Design 01 Sticker Design 02 22

06 CORPORATE IDENTITY STICKER DESIGN FOR FLOWER PACKAGING 23

06 CORPORATE IDENTITY Signboard Design 24

06 CORPORATE IDENTITY ... SIGNBOARD DESIGN 25

06 CORPORATE IDENTITY Invitation Card Design The Wedding Of Romeo & Juliet FRIDAY 20 MAY 2022 5PM E.CITY HOTEL Romeo:012-131 4520 Juliet: 012-413 1025 26

06 CORPORATE IDENTITY I N V I TAT I O N CARD DESIGN 27

Dear Designers / Contractors / Printers, ADVISORY Brand Image is a vital part of creating a Brand Awareness in consumers’ mind. It begins with the Company Logo Design as an asset of the Branding Procedure. A Corporate and Consistent Logo will provide a clear, focused and memorable observation from consumers in brand awareness. Hence, Designers must follow this Manual Guide of Corporate Identity due to set the path of branding “Skysy” in a professional way among the Competitors. Your contribution is highly appreciated. Thank you.

Sheanie Wong Founder 011-586 93455 skysyfloristmy Skysy Florist