Branding guide_Final

Brand Guidelines Table of Contents 1 About 55 SMART 01 4 Logo Philosophy 06 2 Brand Story 02 - 04 5 Logo Guidelines 07 - 14 3 Vision Mission 05 6 Corporate Identity 15 - 20 00

Brand Guidelines 1 About 55 SMART A SMART GROCERY STORE. 55 SMART is a grocery store in Triang ,Pahang providing a self-serving shop offering a wide vari- ety of food & non-food product, mostly import form China and Thailand. 01

Brand Guidelines 2 Brand Story STORY 55 SMART was founded by 2 sister since 2021, in mco period thay idea to created an online platform for selling daily necessities but after long deliberation they decide to create a grocery store to provide a self-serving shop offering a wide variety of food & non-food product 02

Brand Guidelines 2 Brand Story Brand Personality Target Market 55 SMART delivers politely services and freshes The company currently more focus on the product, to provide their customer an easier youngest generation, more sophisticated way to shopping. target market on nearby resident’s. Brand Positioning 03 55 SMART follow a sencerity in term of their overall personality with a branding that reffects friendly with a dash of contempory.

Brand Guidelines ‘Amazing finds only here! ’ 04

Brand Guidelines 3 Vision Missioin Vision To be an independent, innovative, honest and sustainable coopera- tive in which customers are able to choose from a wide range of goods at reasonable prices. Mission To satisfy our customers with a unique shopping experience offering quality, variety, price and service, based on the attention. 05

Brand Guidelines 4 Logo Philosophy Concept of the logo is to created an energy and attractive logo. The logo was created based on 2 element; shape and, line. Number’s ‘55’ Is presented the name of the shop, Alphabet ‘SMART’ was influencer by used of formal style make it looks civility and modernistic style, the picked design look matched with black color make it look power and very outstanding and pick of colour; red, elegance. made it look more attractive and joy. The red line was created to make a connection The slogan ‘A smart grocery store’ was using a from logo to slogan. normal font and the color was base on the logo; red&black, the word ‘smart’ was red because it related with the part of logo ‘SMART’ 06

Brand Guidelines 5 Logo Guidelines - Logo Proportion Use the latter form slogan to calculated the distance between the Logo Logo Proportionate 07

Brand Guidelines 5 Logo Guidelines - Maximum & minimum Size Maximum 25 cm 5 cm 15 cm Minimum 2 cm 3 cm 2 cm 08

Brand Guidelines 5 Logo Guidelines - Logo Application Primary Logo Secondary Logo 09

Brand Guidelines 5 Logo Guidelines - Logo Color #1d1d1b #e20e18 #ffffff R 29 G 29 B 27 R 227 G 06 B 19 R 225 G 255 B 255 C 0 M 0 Y 0 K 100 C 0 M 100 Y 100 K 0 C0 M0 Y0 K0 10

Brand Guidelines Don’t change shape 5 Logo Guidelines - Logo DO & DON’T Don’t change propotion Don’t change color Don’t change position 11

Brand Guidelines 5 Logo Guidelines - Logo DO & DON’T SMART SMART Don’t change font type Don’t change line style 12

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Brand Guidelines 15 6 Corporate Identity Front Ch’ng Sue Founder +60 16-963 3888 Back

Brand Guidelines 6 Corporate Identity 16

Brand Guidelines 6 Corporate Identity Front Back 17

Brand Guidelines 6 Corporate Identity 18

Brand Guideline 6Corporate Identity VALUE Vallid till 31 January 2022 RM 50 VALUE Vallid till 31 January 2022 19

Brand Guideline 6Corporate Identity 20

Advices 55 SMART signitures and graphic describe in these guidelines are for use only by current 55 SMART affiliates who have signed the franchise agreement and by individuals with a current 55 SMART certification. 55 SMART affiliates and certified individuals must follow these guidelines when publicizing their relationship with 55 SMART in communications. ‘Follow the guide and55 SMART reserves the right to withdraw permission to use an 55 SMART signature at any time if the use of the signature is inconsistent with these get yourself a coffee.’guidelines or is otherwise deemed inappropriate by 55 SMART signatures cannot be used in connection with any communications that do not meet the criteria outlined in the Franchise agreement. Thank you for your patience, we very appreciate to have a collaboration with you, and have a nice day. 21

Ch’ng Sue 22 Founder +60 16-963 3888 CONTACT US