Sharing their story 2015 Activities ReportSeries of discussions and exchanges with activists in Rio de JaneiroIn Rio, the monitoring included the exchangeof experiences regarding violenceThe Communities and Movements Network slums. It receives support from Brazil FundAgainst Violence, Rio de Janeiro, was created through a project called “Confronting ofbecause of the Borel slaughter in 2003 State violence by victims’ families: solidarity,when four young men were murdered by political mobilization and human rights” ofmilitary police. The organization works to the 2015 call for proposals. The Networkprovide support to the families of victims was visited in October 2015. The monitoringand strengthen the struggle for justice included reports and the exchange ofand against institutional violence in the experiences among participants. 51
Brazil Human Rights Fund Visited grantees Acesso - Citizenship and Human Rights (RS) - Strategic Litigation call for proposals Anti-nuclear Articulation of Ceará – AACE - 2015 call for proposals Amazon Indigenous School Education Forum’s Commitee (Am) – 2015 call for proposals Rural Community Association of Imbituba - ACORDI (SC) - 2013 call for proposals Friends and Family of imprisoned people’s association – AMPARAR (SP) Quilombola Community of Morro Fortunato, Garopaba-SC - 2015 Call for Proposals People's Committee for the World Cup in Fortaleza (CE) - Sports Mega-events and Human Rights Catholic Prison Pastoral/ Support and Monitoring Association - ASAAC (São Paulo) – OAK Association for the preservation of the environment and the amazon rivers - APREMARA - RONDÔNIA Council of Associations and Cooperatives of the Middle and Lower Madeira River - CONACOBAM (RO) - 2013 call for proposals RJ Youth Forum - 2014/2015 Call for Proposals Tapeba de Caucaia Indigenous Communities Association (Ceará) - Acita (CE) - Strategic Litigation call for proposals House of Working Women (CAMTRA) - RIO DE JANEIRO 52
Center for the Defense of Children and Adolescents of Ceará - 2015 Activities ReportCedeca-CE - Strategic Litigation call for proposalsCenter for the Defense of Children and Adolescents of Ceará Maria dosAnjos – Roraima/RO- Strategic Litigation call for proposalsCommittee for the Demilitarization of Police and Politicsof Ceará (CE) – 2014 call for proposalsLawyers Group of Human Rights – CADHU – São Paulo/SPFundamental Rights Clinic of the State University of Rio de Janeiro's Law SchoolForum of Urban Reform of Rio Grande do Sul - Sports Mega-events and Human Rights call for proposalsStudy and Research Group of the University of Piauí(DiHuCi) - Strategic Litigation Call for ProposalsTranssexuals and Transvestites Group of Piauí- GPTRANS (PI) - 2014 call for ProposalsIronides Rodrigues Afro Brazilian Study Center (RJ) - 2014/2015 call for proposalsNetwork of Communities and Movement against Violence (RJ) - 2015 call for ProposalsBrazilian Amazon indigenous women group – UMIAB AmazonUnion of Indigenous Women of the Brazilian Amazon - UMIAB(AM) - Fighting Human Trafficking Call for ProposalsHuman Rights Clinic of the Joinville Region University - Univille(Santa Catarina) - Strategic Litigation call for proposals 53
SOCIALMOBILIZATION FOR THE PROMOTION OF THE HUMAN RIGHTS CAUSE Engaging people and institutions in the defense of human rights is one of the greatest challenges of Brazil Fund. Fostering society’s mobilization is the second major work theme for the Fund. This is why communication is a fundamental tool to gather new actors for the defense of social causes. Communication is carried out through simple messages, through the stories of organizations we support and campaigns to increase the participation of society in the fight for human rights.
Brazil Human Rights Fund engaging individuals Say yes In 2015, we launched the “Say YES to Human Rights in Brazil” campaign. Our work seeks to sensitize people, for the human rights causes and get them engaged with an ongoing support to the Fund’s activities through donations. The first phase of the campaign with the participation of actresses Leticia Sabatella (counselor of Brazil Fund) and Jessica Ellen and actor Vinicius Romão. They recorded their participation in videos that were released in the first half of 2015. Brazil Fund arrived at the of 2015 with 129 donors. 56
57 2015 Activities Report
Brazil Human Rights Fund Nota Fiscal Paulista program Brazil Fund continued to mobilize the support of shop owners through the Nota Fiscal Paulista Program (a program that allows for a rebate of part of the ICMS tax collected on goods and services by the state government). It also conducted several awareness campaigns, counting on the support of Vult Cosmetics for the delivery of products as a way to thank the shop owners for donating their tax receipts to the program. The campaigns were conducted on special dates: Mother’s Day in May, when we address the importance of fighting violence against women; International Day Against Sexual Exploitation and Trafficking of Women and Children, in September; and International Human Rights Day, in December, Cards were delivered with information on each of these themes. Since 2009, São Paulo consumers can donate Brazil Fund’s staff delivers their tax receipts for non-profit organizations products to partners in the Nota registered at the Comas (Municipal Council Fiscal Paulista program of Social Assistance). Thus, part of the VAT tax, which is charged at the moment of purchase is reversed to social causes.58
2015 Activities Report O Fundo Brasil apoia grupos que combatem essas e outras formas de violação de direitos humanos. Seu engajamentoamplia a luta pelo respeito aos direitos de todos e todas. Obrigado. 11 3256-7852 www.fundodireitoshumanos.org.brwww.facebook.com/fundobrasil | twitter.com/fundobrasil 59
Brazil Human Rights Fund Brazilian Day The participation in the BR Day 2015, an event The campaign featured a video, a website produced by Globo Television Network in New and a digital payment tool, as well as it York, was one of Brazil Fund’s strategy to bring encompassed the structure for the event’s visibility, mobilize people and raise funds day, Together with ELAS, Brazil Fund set up to the human rights cause. In partnership a booth and with the help of 50 volunteers, with ELAS - Social Investment Fund, and it worked to mobilize part of the event’s with the support of Ford Foundation, the audience, which was formed, mostly, by “Brazil without Violence” campaign was Brazilians living in the United States. developed between July and September.60
Brazil Human Rights Fund Promoting social justice philanthropy International Independent Presentation of the article Funds Network Meeting on the event published on the newspaper O Globo Brazilian philanthropy, the new action Brazil Fund, which integrates the Funds models regarding social justice and the Network, collaborated with the organization progress and setbacks of human rights of the event. The Independent Funds in the country and around the world were Network for Social Justice brings together discussed at the “1st International Meeting six funds and three community foundations of the Independent Funds Network for Social that work at the root of the problems, Justice”, held in July, in Rio de Janeiro. from the perspective of advocacy as well as of the empowerment of stakeholders, The event gathered funds, foundations and whose rights need to be respected. activists from different countries to discuss the strengthening of philanthropy strategies for social justice in Brazil and Latin America.62
2015 Activities ReportParticipation ininternational networksBrazil’s Fund participation in conferencesoutside the country is part of the work topromote social justice philanthropy. As amember of international networks supportingprojects related to human rights, the Fundattracts more visibility to the Braziliansituation and for the work that is being done.Ana Valeria Araujo, Executive Director ofBrazil Fund, is a member of the steeringcommittee of the International HumanRights Funder Group (IHRFG), a humanrights funders network based in theUnited States. In 2015, she also joined themanagement team of the Working Group onPhilanthropy for Social Justice and Peace, agroup of people and organizations workingmainly with issues that affect the South.In 2015, the Fund participated in a conferenceheld by IHRFG in New York, Brazil Fundwas also present in the strategic meetingof the Working Group on Philanthropyfor Social Justice and Peace in Berlin. 63
Brazil Human Rights Fund Strategic Communication Communication is critical for Brazil Fund in order to provide visibility to the organizations defending human rights and, consequently, to strengthen its own role. The strategy is to involve more people in the In 2015, the reference to Brazil Fund on defense of human rights contributing to the websites, newspapers, Radio and TV creation of a focused philanthropic culture programs increased significantly. aimed at social justice in our country. This increase was also registered in social When developing products and networks, largely due to the results achieved communication campaigns, we seek to expand by the campaign “Say YES to Human Rights”. the engagement of society and participate in the social transformation of the country.64
2015 Activities ReportMusical notesOn their own, musical notes are meaningless. with the participation of musicians fromThis also happens with human rights. We all the Youth Orchestra of Heliopolis.need to be respected in order to progressto a more just and democratic society. The initiative was part of a project called “Strengthening the role of networksThis was the concept announced by Brazil and coalitions to promote human rightsFund in the 2015 video “Musical Notes”, in Brazil,” sponsored by Petrobras. 65
Brazil Human Rights Fund Mentions in media outlets 182% 864% 2014 124 95,7% 57,5% 3502015 Followers on Facebook 2014 3,6 mil 2015 34,6 mil Followers on Twitter 2014 256 5012015 News published on the site 2014 33 52201566
Canal: Fundo Brasil de Direitos Tipo de Clipping: Impresso 2015 Activities Report Publicação: 04/03/2015 Humanos Veículo: Correio Braziliense Seção: Opinião Página: 11 20 anos da Conferência Mundial da ONU sobre a Mulher BATE-PAPO E-MAIL BUSCA UOL HOST PAGSEGURO CURSOS ONLINE Logout PUBLICIDADE Assine a Folha Atendimento Versão Impressa QUARTAFEIRA, 10 DE FEVEREIRO DE 2016 17:15Opinião Política Mundo Economia Cotidiano Esporte Cultura F5 Classificados 33ºC SÃO PAULOÚltimas notícias Livraria: Livro sobre resgate maríti Buscar... buscar PUBLICIDADE opinião PUBLICIDADEJUREMA WERNECK siga a folhaNão à redução da maioridade RECEBA NOSSA NEWSLETTERpenal Digite seu email... enviar03/07/2015 02h00Compartilhar 589 Mais opçõesO que está por trás do ressurgimento do projeto para PUBLICIDADEredução da maioridade penal no CongressoNacional? Um olhar imediato aponta o PUBLICIDADEfortalecimento da participação da bancadaconservadora na política, nos partidos e noCongresso Nacional.Tratase de um conservadorismo cínico, oportunista PUBLICIDADEe inconsequente, pois seus objetivos parecem ser,além de mostrar força no Congresso e na mídia contra os interessesprogressistas, fingir uma preocupação com as altas taxas de violênciainterpessoal no país.Foi um golpe contra a democracia a manobra articulada pelo presidente da PUBLICIDADECâmara, Eduardo Cunha (PMDBRJ), para colocar em votação uma segundaproposta de redução da maioridade 24 horas após o primeiro texto ser Deus Não Érejeitado. Um golpe para fazer demagogia. Um golpe contra a sensatez. GrandeO cinismo está em apesar deles saberem que a maioria esmagadora dos envie sua notícia Com humor,crimes são cometidos por adultos –traficantes, policiais, jagunços e que tais– jornalista opina sobreinvestem contra o elo mais fraco, os meninos e jovens, a maioria negros, Fotos Vídeos Relatosperdidos, confusos e sem acesso aos seus diretos básicos. como a religião EM OPINIÃO envenena tudoEstes crimes são cometidos usando armas fabricadas no Brasil e entregues + LIDAS + COMENTADAS + ENVIADAS ÚLTIMASnas mãos dos assassinos sem qualquer controle. E muitos destes criminosos De R$ 44,90estão vinculados aos interesses dos financiadores das campanhas eleitorais Editorial: Atraso na educação Por R$ 39,90daqueles que estão defendendo propostas deste tipo. Coincidência? 1 ComprarÉ momento de resistir! É preciso denunciar o racismo, os preconceitos e osinteresses escusos embutidos na retomada da PEC 171/1993 (Proposta de Willian Fernandes, Marcos Fuchs e COMPARTILHE ESTE LINKEmenda à Constituição), que tramita no Congresso Nacional e propõe a PUBLICIDADEredução da maioridade penal de 18 para 16 anos. 2 Valdir João Silveira: Um risco à dignidade humana CompartilharNo Brasil, quem comete infrações a partir dos 12 anos já é julgado e Pedaladas nas crechessubmetido a medidas socioeducativas que podem chegar à privação deliberdade. Na vida real, sabemos que em muitos casos meninas e meninos são 3encarcerados e largados a sua própria sorte, submetidos a maus tratos, semescola, sem saúde, sem atenção. Carlos Zarattini: Uber é concorrência 589 4 ilegal e predatóriaÉ um modelo cheio de falhas, injustiças, marcado pelo racismo institucional Paulo Nassar: A importância daque está presente também nas políticas que deveriam proteger e cuidar, assimcomo no sistema prisional para adultos. É isso que precisa ser revisto e mudar 5 comunicação nas organizaçõescom urgência.Crianças e adolescentes devem ser cuidados, educados, valorizados, + livrariaacolhidos. Seus erros devem ser corrigidos, mas de modo a ajudar a cada umdeles a crescer da melhor forma possível, a buscar viver plenamente sua 'Flores, Votos e Balas' destaca relevânciahumanidade. As mães, famílias e as comunidades de onde vêm devem ser do movimento abolicionistatambém cuidadas e fortalecidas, de modo a poderem apoiar adequadamente 'O número de políticos que têm umaseus meninos e suas meninas. liderança real é irrelevante', escreve juizA proposta de redução da maioridade é uma afronta à Convenção sobre os Bestseller sugere que dinheiro sejaDireitos da Criança, instrumento de direitos humanos mais aceito na história administrado em seis contasuniversal, assinado por 193 países, inclusive o Brasil. É uma afronta àsconquistas sociais e de direitos, que tantos lutamos para conseguir. O Fim do BrasilA sociedade tem, nas últimas décadas, reafirmado seu desejo e compromisso Felipe Mirandacom a justiça social, mas o Congresso parece que não entende, não ouve. De: R$ 30,00Certamente, esta parte do Congresso não me representa! Por: R$ 25,90Queremos que o Congresso ouça a voz da sociedade; que ouça a voz dos quesempre foram perseguidos e injustiçados e seguiram lutando por uma vida Comprarmelhor. Queremos que o Congresso tome medidas para proteger e valorizar 67
Brazil Human Rights Fund Brazil Fund president Jorge Durão at the opening of the seminar “Communication, violence and human rights” Violence and communication were The seminar also featured the exhibition of the themes discussed at the seminar the documentary “Defensorxs”, produced “Communication, violence and human within the campaign “Somos todos rights”, organized by Brazil Fund in April defensorxs” developed by the Intervozes 2015 at FGV Law SP (Getulio Vargas Group, Global Justice, Dhesca Platform Foundation’s Law School in São Paulo). and the National Human Rights Movement, with the support of Brazil Fund. Communicators and activists discussed the current situation and alternatives to face the conservative wave experienced in the country.68
70 Brazil Human Rights Fund
2015 Activities ReportQQuuiliolommbboolalassStrengthening the role ofnetworks and movements“Strengthening the role of networks and The final product of this process was acoalitions to promote human rights in print magazine with content providing anBrazil,” is a project carried out by Brazil overview of the current political scenarioFund and sponsored by Petrobras, aimed and addressing the importance of capacityat developing communication strategies training and communication for human rights.to expand the action scope of groupsdefending human rights in the country. 71
Brazil Human Rights Fund Musical Dialogues It counted on the participation of a children’s choir called Coração Jolie, formed by refugee The show “Caravana Tonteria”, starring children, which is part of the “Eu Conheço actress and singer Leticia Sabatella, marked Meus Direitos” (I Know My Rights) project, the launch of two calls for proposals held in partnership with the University of in 2016. Since 2009 Brazil Fund holds Fine Arts of São Paulo and the support an event called “Musical Dialogues on of the UN refugee agency (UNHCR). Human Rights” to celebrate the launching of its annual call for proposals, and in The Regional Director of SESC-São Paulo, 2015 the Fund partnered with SESC- Danilo Miranda, welcomed the audience São Paulo to hold this presentation. and emphasized the organization’s commitment to social causes. Then, Brazil Fund CEO, Jorge Eduardo Durão, spoke about the recent threats to human rights.72
balance sheet and auditBrazil Human Rights Fund BALANCE SHEETS ON DECEMBER 31ST, 2015 AND 2014 (IN REAIS) 2015 2014 ASSETS CURRENT 2,425,771.12 2,502,708.30 Free Assets 101,265.30 107,556.36 Restricted Resources 2,527,036.42 Cash and Cash Equivalents 1,997,124.31 2,610,264.66 Financial Investments 2,087,864.52 Other Credits 11,496.81 Prepaid Expenses 710.86 2,742.13 Total of the Current Assets 333.56 4,536,368.40 4,701,204.87 NON-CURRENT ASSETS Non-current assets 8,124,611.19 7,806,140.17 Financial Investments 94,189.67 73,476.70 FIXED ASSETS (42,728.38) (31,578.68) Properties in Operation 41,898.02 (-) Depreciations 51,461.29 7,848,038.19 Net Fixed Assets 8,176,072.48 Total of Non-Current Assets 12,549,243.06 12,712,440.88 TOTAL ASSETS 2014 2015 LIABILITIES 72,773.65 CURRENT 90,648.89 34,524.80 Payroll and Social Charges 44,471.21 34,863.11 Tax Obligations/Contributions 1,382.13 142,161.56 Other Accounts Payable 136,502.23 2,260,384.65 SOCIAL PROJECTS IN PROGRESS 2,067,622.46 104,956.36 Linked Donations 101,998.74 125,000.00 Restricted Donations - Funds Network 40,000.00 Other Social Projects 2,490,341.01 2,209,621.20 2,632,502.57 Total of Current Liabilities 2,346,123.43 10,000.00 NET EQUITY 10,000.00 6,076,500.00 Equity 6,076,500.00 2,743,918.58 Equity Fund - Donation 3,830,240.49 Accumulated Surplus 880,911.58 Deficit/Surplus for the Year 449,576.96 205,410.33 Adjustment from Previous Years - 9,916,740.49 Total of Share capital 10,366,317.45 12,549,243.06 TOTAL OF LIABILITIES 12,712,440.8874
INCOME STATEMENT FOR THE YEAR 2015 2014 2015 Activities ReportON DECEMBER 31ST, 2015 AND 2014 – IN REAIS 3,867,378.76 4,831,340.59OPERATING INCOME 2,843,910.77 2,947,946.49WITH RESTRICTIONS 717,948.21 1,417,286.32International Income: - -Cooperation Agencies 1,650,00.00 285,000.00National Income:Donations from Public Companies 18,753.03 -Donations from Private CompaniesDonations from Individuals 104,528.78 170,827.77WITHOUT RESTRICTIONS 3,075.10 1,542.18Judicial Donation - Nota Fiscal Paulista (Invoices 14,162.87 8,737.83issued in the State of São Paulo) 342,594.61 372,376.79Credits from Nota Fiscal Paulista (Invoices 4,951.23 -issued in the State of São Paulo)Donation from International Legal Entity 337,643.38 372,376.79Individual Donations (4,862,692.89) (5,458,458.04)FREE LEGAL AID (392,547.90) (220,837.14)Tickets Donations - Network Projects (1,347,079.47) (622,324.81)Voluntary services (2,660,802.26) (2,953,684.38)OPERATING EXPENSES (236,195.29) (1,469,175.17)Institutional Management and Development (214,918.27) (184,458.89)Social Mobilization for the Promotion of the Human Rights Cause (11,149.70) (7,977.65)Support to the OrganizationsFormation and Strengthening of Networks (652,719.52) (254,740.66)Operating CostsDepreciation 1,444,891.09 1,508,029.03 1,131,359.43 776,949.06Surplus (Deficit) of Social Operations 341,284.12 754,211.04 (27,752.46) (23,131.07)FINANCIAL RESULT, NETFinancial Income (342,594.61) (372,376.79)NTNB Variation (4,951.23) -( - ) Financial Expenses (337,643.38) (372,376.79)FREE LEGAL AIDTickets Donations - Network Projects 449,576.96 880,911.58Voluntary ServicesSURPLUS (DEFICIT) FOR THE YEAR 75
Brazil Human Rights Fund balance sheet and audit 76
77 2015 Activities Report
Brazil Human Rights Fund ACNOWLEDGEMENTS MEDIA SUPPORT Sergio Haddad Abril Advertising Award Vera Masagão ENDOWMENT / Editora Abril Ford Foundation TVT - Workers TV VOLUNTEERS INSTITUTIONAL SUPPORT AND PROJECTS PARTICIPATION IN Fábio Campos Neves Ford Foundation TRAINING ACTIVITIES Nicolas Dutra Rocha OAK AND OTHER EVENTS INSTITUTIONAL SUPPORT Andrés Thompson Partners in the Bread for the World - PPM Atila Roque Nota Fiscal Paulista PROJECTS SUPPORT Darci Frigo program Kellogg Foundation Domingos Armani Vult Cosmética Lucia Seabra Flávia Oliveira Maria Alice Setúbal Gersem Baniwa Anhangabaú Petrobras - Petróleo Brasileiro SA Jacira Melo Hering Porticus Latin America Jacqueline Pitanguy Ibirapuera EVENTS SUPPORT Jean Tible Bolo ao forno Comfort Hotel Dowtown Jorge Eduardo Durão Loja Empório Naka FGV Law SP (Getulio Vargas Foundation’s Juana Kweitel Itaim Law School in São Paulo), Junior Perim Jardim Sul - Franquia Globo TV / Social Responsibility Board (Beatriz Azevedo) Keka Marzagão SP Market SESC-SP - Commerce Social Service of Sao Paulo Kenarik Boujikian República In Kind donors Laura Capriglione Casarão Alessandra Vilas Boas (Doctors Without Borders) Mafoane Odara Fabiana Modas Brazz Design (Rogério Escobar) Marcos José Pereira Sweet Point Jessica Ellen Mônica Oliveira Rua Barão de Itapetininga Jorge Serafim Yoshida Oscar Vilhena Cria Moda Leticia Sabatella Pedro Ekman Hering Maildes Ferreira de Holanda (Casa da Criança Rafael Vilela Pour Les Petis Zenaide de Souza Lima Association) Raul Santiago Trintee Otavio Valle Renato Rovai Rua Maria Antonia Pragma Asset Management (Aloisio Camargo Ricardo Henriques Hering and Diego de Carvalho Martins) Rivane Arantes Shopping Bourbon Tarso Strategy and Communication Sérgio Leitão Animale Vinicius Romao 78
Ellus Farm Os Quindins 1 (Aspicuelta) 2015 Activities ReportHandbook Pop Up PachamamaMr. Cat Shopping Mooca PollyMaggooPlanet Girls 1+1 Suzana IzunoSanta Lolla Amazônia VitalUncle K. Arezzo Finally, we would like to thankYachtsman Ellus everyone who contributedZatta My Shoes to Brazil Fund.Shopping Eldorado Shopping Pátio HigienópolisDi Pollini FarmEmpório Naka Lucy in the SkyEllus Mr. CatMr. Cat Pop UpNYX Shopping Pátio PaulistaRery EllusSanta Lolla Mr. CatShopping Jardim Anália Franco PregoAnimale Uncle K.Birello Shopping Villa LobosCapodarte AnimaleDipollini ArezzoEllus DunnesFascar EllusHandbook LeposticheLoungerie Mr. CatMorph Uncle K.Mr. Cat YachtsmanMunny TatuapéOsklen Teatro Fernando TorresPhillip Monica Vila MadalenaPour Les Petis Bel PaolielloTrintee Fábrica BrinquedosShopping JK Iguatemi Farm 79
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